Professional Documents
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COKE PROGECT
Mid-Term Project
Kristina Peterson
MGT 305 Operations Management
Southern States University-Newport Beach
Dr. Peggy Bilbruck
21 February, 2015
(http://www.coca-colacompany.com/our-company/the-coca-cola-system)
DELIVERY. 180 thousand vehicles, 6.6 million refrigerators used to distribute the
products of Coca-Cola - all part of the bottler. Distribution system meets needs of partners and
customers regardless of where the products are sold.
CUSTOMERS - a significant part of the circuit, irrespective of whether it is world's
largest network of fast-food restaurants, or is it a shop in Thailand - they all sell their products
Competitors
Unravel the secret recipe of the original drink Coca-Cola has not yet managed to anyone
yet. Yes, everyone knows that in its composition have vanilla, sugar, citric and phosphoric acid,
cinnamon, caffeine, lavender and nutmeg. But if we try to mix all these ingredients in water,
absolutely nothing like the popular drink in all countries do not get. But rivals Coca-Cola chose
another way: they did not spy or trying to group employees - a competitor, but simply to create a
similar drink that was able to compete for consumers. This company is Pepsi Cola.
In 1975, the company's competitors, who produce Coca-Cola made a free tasting of Pepsi Cola.
As a result, people have become more absorb new drink, as saying that he likes them more than
the old, familiar. Naturally, the drink from John Pamberton had to hand over the position, and
company executives were forced to go to lower prices and higher costs for advertising
campaigns. It is actually an appropriate response to the actions of competitors.
(https://www.scribd.com/doc/75785663/Business-Strategy-on-Coca-Cola)
But competitors should not forget, advertising is not a bad bargain, and hit the nail on the
head with his slogan: "The younger generation chooses Pepsi".
I believe that Coca Cola is the best example of a company with sustainable competitive
advantages, which are:
Quality Strategy Coca-Cola products built on the principles of product safety for the
consumer. This is achieved by consistent compliance with existing standards and quality
standards. They manufacture products following strict policies, requirements and specifications.
Our products are tested in modern laboratories using state-of-the-art methods and appropriate
technologies against stringent requirements. We measure key product and package quality
attributes by focusing on ingredients and materials, as well as samples collected from the trade.
We monitor compliance with our standards in manufacturing and distribution of The Coca-Cola
Company products to ensure those products meet Company requirements and consumer
expectations in the marketplace. Ensuring the safety and quality of our products has always been
at the core of our business and is directly linked to the success of The Coca-Cola Company.
(http://www.coca-colacompany.com/sustainabilityreport/me/product -safety-and-quality.html)
Coca-Cola Company takes very seriously the claims of customers on product quality. For
example in 2012, The National Institute of Consumption in Paris reported that they had
discovered traces of alcohol in Coca-Cola and some consumers may be concerned about it.
Coca-Cola made a presentation that they do not add alcohol as an ingredient. Another problem,
about which company is concerned, is the use of contact caramel coloring high-methylimidazole4, also known as 4-MEI. Coca-Cola constantly fighting for the decrease in the content of this
ingredient.
We use only those ingredients that have been evaluated for safety based on sound
science and that have been approved for use by local health and safety regulators. Wherever we
operate, we abide by the laws and customs of the local communities, including regulations
pertaining to health, safety and product labeling.
(http://www.coca-colacompany.com/sustainabilityreport/me/product-safety-andquality.html#section-safety-and-quality-in-every-serving)
Since the product is Coca-Cola sold worldwide. Coca-Cola Company must adhere to the
standards of the country in which your product sells. And that is what has made The Coca-Cola
Company with Global Food Safety Initiative (GFSI) certification and ISO standards. Compliance
with these standards and certifications ensure consistency of quality Coca-Cola Company with
quality systems around the world. But the quality system is not something frozen, it is constantly
has being improved. Quality philosophy is based on the security of the entire supply chain from
beginning to end, that is, from the quality and safety of food and ending with the observance of
the quality and safety of the end-seller.
So, Coca-Cola made the move to modify its internal operating requirements and align its
quality system with external standards. The result was that, Marshall said, "We changed our
philosophy, but not the content." (http://www.qualityassurancemag.com/qa0413-coca-colacompany-profile.aspx)
Supply Chain
An amazing 1.8 billion servings of Coca-Cola products are sold around the world every
day, according to Steve Buffington, vice president of supply chain development and director of
supply chain, Bottling Investments Group for The Coca-Cola Company. Making sure that every
one of its thirsty clients gets the right product, at the right time and in the right price range is
Coca-Cola's supply chain priority.
(http://scw-mag.com/index.php/sections/distribution/143-the-coca-cola-company)
This is most clearly describes the ratio of the Coca-Cola Company to its customers and to
how systems should be organized Supply Chain. And as well as the quality system, Supply Chain
system must be stable over the entire length of the supply chain from planting and harvesting of
agricultural products to the store shelf where there is a finished product. And it
Mid-Term Project. Page 11
should be a global trend in business. In the Coca-Cola Company, this tendency in all areas of the
organization of a business process. And what's interesting to reaching its supply chain Coca-Cola
is constantly improving its three components of the supply chain.
Our system prioritizes three" upstream "areas that have the biggest impact on our
business: agriculture, packaging and cold-drink equipment. Packaging efforts over the years have
included light weighting (using less material to make our packages lighter), use of recycled
content materials, and more recently, supplier collaboration to accelerate Plant Bottle
packaging. Cold-drink equipment efforts have focused on ways to increase energy efficiency and
decrease climate impacts associated with our vending machines, coolers and fountain dispensers.
And In July 2013, together with World Wildlife Fund, our Company announced our new 2020
environmental goals which focus on sustainable management of water, energy, packaging use as
well as sustainable sourcing of agricultural ingredients through 2020 "(http://www.cocacolacompany.com/coca-cola-unbottled/from-farm-to-table-sustainability-in-our-supply-chain)
Conclusion
In conclusion, I would like to say that would thrive in the business in an ever-changing
world around us Coca-Cola like any other successful companies need to look to the future. Try to
see and understand the trends that will shape business in the future and I think this problem is
already Coca-Cola set.
We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a
long-term destination for our business and provides us with a "Roadmap" for winning together
with our bottling partners. (http://www.coca-colacompany.com/our-company)
RESOURCES:
Company (http://www.coca-colacompany.com)
History (http://www.whoinventedit.net/who-invented-coca-cola.html ; http://www.cocacolacompany.com)
Overview and Environment
(http://www.coca-colacompany.com/our-company/the-coca-cola-system)
The ownership structure
(http://www.nasdaq.com/symbol/ko/ownership-summary#ixzz3RRcV54Mm)
Competitors
(https://www.scribd.com/doc/75785663/Business-Strategy-on-Coca-Cola)
(https://www.scribd.com/doc/75785663/Business-Strategy-on-Coca-Cola)
(https://www.scribd.com/doc/75785663/Business-Strategy-on-Coca-Cola)
Process Description
(http://www.coca-colacompany.com/brands/product-descriptions)
Quality
(http://www.coca-colacompany.com/sustainabilityreport/me/product -safety-and-quality.html)
(http://www.coca-colacompany.com/sustainabilityreport/me/product-safety-andquality.html#section-safety-and-quality-in-every-serving)
(http://www.qualityassurancemag.com/qa0413-coca-cola-company-profile.aspx)
Mid-Term Project. Page 13
(http://scw-mag.com/index.php/sections/distribution/143-the-coca-cola-company)
(http://www.coca-colacompany.com/coca-cola-unbottled/from-farm-to-table-sustainability-inour-supply-chain)
(http://www.coca-colacompany.com/our-company)