MIAS: Consultant Visit November 9-11, 2014

Summary Notes
Key Next Steps:

Local Management Structure/Resources

Business Plan/Budget

Stakeholders

Media strategy

Presentation to Mayor with recommendations

Timeline:

December 2014 - Internal Management Structure, Budget, Business

Plan

Spring 2015 - detailed site design complete and marketing plan

complete

June 2015 Official press conference announcing MIAS to industry at

Paris Air Show

October 215 Open booking

2015-2016 press conference in global centers/ booth at major air

shows

Calendar/ Duration:

January 2017 is good no direct competing shows (Feb of odd years is

Aero India which is mostly a military show

Site:

FIDAE is March of even years possible partnership?

Proposed show days: Wed January 25 Saturday January 28

Should be last week in January as will need about 4 weeks for

service providers to build out chalets and we need to clear
xmas/new year holiday.

2-3 days business show, 1-2 days public show

Mayor directed Jack O:

To speak with Gus Pego (FDOT) about closing HWY41 during

peak show hours for one way/two lane traffic

Review other state/federal permits that may be required

Runway, taxiway and show site sufficient and feasible

Only issue is access (ingress/egress)

Apron requires foreign object removal

To include in site plan:

Helipads x 5 in NE corner

Private Aircraft for VIP landing and parking

First aid center, emergency triage

Media center and studio, press conference rooms and 1 large

(200 capacity) media tent

Chalets to be placed along the Southern boundary of site, with

direct site line to static display on apron

Chalets require VIP and vendor/catering vehicle access

Resurfaced pad to remain open as courtyard for small aircraft

display and other outdoor display

Taxi way for use of static display for aircraft not participating in
flying display, taxi way also main pedestrian entrance to static
display on apron

Use Western portion of apron for VIP parking, and staging

Emergency vehicle staging

Aircraft fueling staging

Vendor/catering staging

Tower in coordination with MIA

Bathrooms

Utilities Water/Sewer/Electric

Wifi coverage

Vehicle turn around and bus staging

Front gate with registration area

Security plan with gates/fencing emergency exists

Public days bleachers/stands

Garbage collection staging/removal

Non wetland site on northern boundary of apron TBC for show

use

After hours lighting and security

Area Stakeholders:

Miccosukee (Primary)

Secure partnership

Miccosukee resort (302 rooms) staging hotel & parking lot

Miccosukee as Vendor/Catering

Alternate stating areas on reservation land TBD

Collier County (Primary)

Approval/ Commitment/Partnership

Environmentalist to develop strategy and talking points

Room block prior to public announcement of dates (PER

BILL TALBERT)

NO hard structure development as up front agreement with

public

BCC to develop strategy and talking points

Minority engagement program (vendors/catering) % local (PER

BILL TALBERT)

Approvals/Agreements:

Collier County

Miccosukee

Friends of the Everglades

Audubon Society

BCC?

Event Structure/Components:

Industry Conference - ancillary event

IATA or ALTA conference at MB Convention center

Commercial

Military

Regional Jets

Drones

Sports/gliders

Aerospace

Safety equipment

Simulators/training

Airport security (conference?)

Budget/Pricing

$300 per SQM ? goal

Space booking requires 10% deposit

Sponsors:

Visa (title sponsor of Paris show)

Redbull

Breitling (sport)

Other aviation lifestyle brands

Amazon (drones)

Boeing

American Airlines

Official local shopping (% back to show)

Official hotels of MIAS (% back to show)

Insurance

Marketing/Branding

Miami is brand do not use Collier/SF/Florida to dilute brand (PER BILL

TALBERT)

MIAS as green show focus on renewable fuels, solar, etc

Limited impact

Show development is ALL temporary

Highlight everglades/environment surroundings

Collect donation to everglades, carbon off sets, etc

Site Remoteness as an asset

PAS June 2015 announcement

As much as $3M marketing budget for global press conferences

Media

Define media roll out (timeline TBD)

Press, media

Local media, global trade news

Event Management

Reed is likely the only singular organization that has the expertise to
do this

Most pricey option

LePortz can assist in negotiations has relationship with

executives

GL events?

Project manager to build team as other option

RFQ to develop and release by new year

Industry Engagement

Kallman is target o secure pavilions with multiple exhibitors

BC to collect letter of support sufficient to show viability to

industry/management