Mission and objectives

Mission statement
Nokia indicates that their mission as a company is very simple
CONNECTING PEOPLE. Although it may sound very short but a
lot is included in this bold statement. The company promises to
keep building and designing great mobile products to satisfy
consumers with different needs. Company states that they want to
bring their costumers an opportunity to get more out of their
mobile (081, 2011)
Objectives
Overcome losses by 25 percent of 3.8 billion that we suffered
in late 2011 by the end of 2015 in order to stable the
company's position .As if Nokia didnt write off the loss it will
become a big threat to the organization
Target sales of EUR17 billion by end of last quarter of 2015
(net sales of 2014 is EUR 12.7 billion ) to increase the profit
ratio .By increasing our profit we would be able to invest
more on future projects and it will strengthen the companys
position (nokia corporation, 2015)
Dividend on shareholders is to be purposed up to EUR 0.30
per share for the period of 2015 (0.14 EUR per share
dividend was purposed in 2014 , special dividend was 0.26
actually distributed). By increasing our dividend percentage
Nokia would be able to attract more investors.( (nokia
corporation, 2015)

Expanding Symbian franchise by 150 million

new users (currently there are approximately
200 million Symbian users) by the end of
2015 to create ecosystem in market . As
Symbian devices have always played a vital
role in Nokias performance

 Hit market share from 14 percent to 25 percent until 2015

in order to invest more money for research and
development with Microsofts collaboration .So Nokia
would be able to come back to its hit position as it was in
2011.
Introducing new product on Microsoft Lumia 435 Dual
SIM , Lumia 532 dual Sim ,Lumia 532 , Lumia 435 and
many more products including Symbian and meeGOO
related products in 2015 to create a competitive
environment. (phones, 2015)
Installation of new production plant in Vietnam that will
be constructed by 2017 in order to target massive
productions and fulfill our customers demand. As Nokia
has shut down production plant in CHENNAI ( INDIA )
and they are moving production plant from china as
(Vietnam, 2014)

References
081, D. (2011). Company's Mission Statement. [Online]
Nokiaconnectworld.blogspot.co.uk. Available at:
http://nokiaconnectworld.blogspot.co.uk/2011/09/companys-missionstatement.html [Accessed 17 Feb. 2015].
nokia corporation, (2015). Results repot. [Online] Available at:
http://company.nokia.com/en/system/files/download/investors/nokia_result
s_2014_q4_e.pdf [Accessed 17 Feb. 2015].
phones, B. (2015). Lumia devices. [online] Microsoftlumia. Available at:
http://www.microsoft.com/en/mobile/phones/ [Accessed 17 Feb. 2015].
Vietnam, C. (2014). Vietnam, Cambodia and Laos Expected to Drive Growth in
Asia. [online] TranslateMedia. Available at:

http://www.translatemedia.com/translation-blog/vietnam-cambodia-laosexpected-drive-growth-asia/ [Accessed 17 Feb. 2015].