Professional Documents
Culture Documents
Since 2009, Kerr was in the spring/summer ad campaign for XOXO. She was
in Forbes 2009 list of the world's highest-paid models, ranking at number 9 with
estimated earnings of $3 million. She left NEXT Model Management and signed
with IMG Models. Kerr posed nude on the cover of Rolling Stone Australia's July 2009
issue. She then ended the year walking in the annual Victoria's Secret Fashion Show.
In October 2009, Kerr launched her own brand of organic skincare
products, KORA Organics, with George Moskos, and became the face for the
company.
In June 2009, Kerr posed naked, chained to a tree, for an issue of Rolling
Stone Australia, to raise awareness for the endangered koalas. Her charitable work
includes Wildlife Warriors Worldwide and Children International. In August 2010, Kerr
released an inspirational self-esteem, self-help book, Treasure Yourself. Treasure
Yourself is aimed at female teenagers.
She appeared in the 2010 Pirelli Calendar photographed by Terry
Richardson in Bahia, Brazil. Previously better known for her Victoria's Secret status
rather than her high fashion work, Balenciaga is credited for launching her high
fashion modelling career when casting directors Ashley Brokaw and Nicolas
Ghesquire chose her to walk exclusively for the brand's spring 2010 runway
show. It was her first designer fashion show, aside from Victoria's Secret, since
2007. A season later she walked for design company Prada for their fall 2010
collection
in Milan alongside
fellow
Angels Doutzen
Kroes and Alessandra
Ambrosio. Kerr then modelled for campaigns for Prada and Jil Sander, and was shot
by Steven Meisel for the cover of Italian Vogue for September. She appeared on
the Forbes 2010 list of the world's highest-paid models, ranking at number 9 where
she earned $4 million.
In January 2011, Kerr became the first pregnant model for Vogue when
featured in Vogue Australia, being six months pregnant at the time of the shoot. In
March she hit the catwalk for Balenciaga's fall 2011 ready-to-wear collection as part
of Paris Fashion Week, two months after giving birth. Kerr also posed nude for a
2011 Harper's Bazaar photo shoot. In October at Paris Fashion Week SS12 she
walked the runway for Christian Dior, Lanvin, Chanel, John Galliano, Stella
McCartney, Viktor & Rolf and Loewe. Kerr was chosen to present the
$2.5 million Victoria's Secret Fantasy Treasure Bra for their fashion show in
November 2011.
In January 2012, she was named ambassador for Qantas. In June, Kerr signed
a contract to represent Samantha Thavasa, promoting the brand's "Malissa" bag. In
November, she was named the new face of high street brand Mango, replacing Kate
Moss for its spring/summer 2013 campaign. Kerr placed at number 7 in Forbes 2012
list of the world's highest-paid models with earnings of $4 million.
In March 2013, negociations to renew her five-year contract with David Jones
"fell through" leading to a peaceful split between the two parties. The following
month, it was reported that Kerr's three-year, $1-million contract with Victoria's
Secret was not being renewed. Anonymous sources claimed Kerr had a "difficult
reputation" and was not "a big seller for VS"; however, Kerr's camp stated she was
unable to commit the necessary time to the brand. In response, Victoria's Secret
chief marketing officer Ed Razek stated he had already invited Kerr to walk in that
year's fashion show.
She was ranked number 2 in Forbes 2013 list of the world's highest-paid
models, with estimated earnings of $7.2 million which is $3.2 million more and a
jump of five places in the list from the previous year. In October, Kerr was named
the face of Austrian crystal house Swarovski for their fall 2013 compaign, and that
December she starred in social shopping website ShopStyle's first national
campaign.
In February, Kerr replaced Gisele Bundchen as the face of Swedish clothing
brand H&M. She then featured in high-profile campaigns for Reebok and Wonderbra.
On 22 April 2014, Kerr released her first single on-line, featuring her and
crooner Bobby Fox, in a cover of Elvis Presley's "You're The Boss".