Professional Documents
Culture Documents
4.
5.
B . N . B ah ad u r I n s t i tu te o f M an ag e m e n t S c i e n c e s , M an a s ag an g o tr i , U n i v e r s i t y o f
M ys o r e , M ys o r e .
6.
7.
a. Announced test
05 Ma
rksb. Surprise test
05
Marksc. Term paper / seminar / case discussion
10 Marksd. Viva-voce
05 MarksTotal 25 Marks
There shall be a term end examination of 3 hours duration
for eachsubject at the end of each semester (excepting pro
ject report).
Evaluation of Project Reports
1. Summer internship report and project work di
ary areevaluated for 50 marks through intern
al valuation.
2. Students shall have to submit a work dairy and synopsi
s of the
proposed project work, to be evaluated for 50 marks
by theconcerned guide, before the commencement of
third semesterexamination failing which he/she wi
ll not be allowed toappear for the third semester ex
amination.
3. Each project report is evaluated for 75 marks by inte
rnal andexternal examiners.
The guide ordinari
ly shall be the
internal examin
er.
4. A viva-voce for 25 marks will be conducted by a bo
ard ofthree members constituted by the Chairman,
BOE from the
approved list of examin
ers.
Declaration of Results
The declaration of results shall be made as follows:
a. Minimum for a pass is 40% of the marks in each exami
nationpaper and 50% of the marks in the aggregate of
four
semesters. There is no minimum for internal assessm
ent, and
summer internship rep
ort.
b. The minimum for a pass in Final project report is 30/7
5 marksand there is no minimum for viva-voce.
c. Carryover is permitted as per University regulations.
d. Declaration of grades shall be done after the fourth se
mester
examination on the basis of aggregate marks of all se
mesters.
The declaration shall be made as fol
lows:
AIL)
Declaration of results in the case of REPEATERS shall
be doneaccording to general rules of the University.
B . N . B ah ad u r I n s t i tu te o f M an ag e m e n t S c i e n c e s , M an a s ag an g o tr i , U n i v e r s i t y o f
M ys o r e , M ys o r e .
First Semester
Sl
No
Subject
s
1.
Management Concept
s &Theories
Organizational Behaviou
r usiness Environment
B
Managerial Communicati
o na n a g e r i a l A c c o u n t i n g
M
Managerial Economics
Statistics for Managemen
t
Total
2.
3.
4.
5.
6.
7.
1.
2.
3.
4.
5.
6.
7.
Subject
s
Marketing Management
Human Resource
Management
Corporate Finance
Quantitative Methods
Legal aspects of Business
Operations Management
Management Information
Systems
Tota
l
End
Term
Total
L
1
P/S/F
1
Total
2
25
75
100
2
1
1
2
2
2
11
1
1
2
2
1
2
10
3
2
3
4
3
4
21
25
25
25
25
25
25
175
75
75
75
75
75
75
525
100
100
100
100
100
100
700
Intl.
Asst.
Marks
End
Term
Total
Second Semester
Sl
No
Mark
Intl
.Ass
t.
Credits*
(L+P/S/F)
L
2
2
P/S/F
1
1
Total
3
3
25
25
75
75
100
100
2
2
2
2
1
2
2
0
1
2
4
4
2
3
3
25
25
25
25
25
75
75
75
75
75
100
100
100
100
100
13
22
175
525
700
Third Semester
Sl
No
1.
2.
3.
4.
5.
6.
7.
Sl
No
Subjects
L
Project Managemen 1
t ntrepreneurship
E
1
Elective I
2
Elective II
2
Elective III
2
Project Work Diary 0
Summer Internship --Report
Tota
8
l
Fourth Semeste
Subjects
r
Credits*
(L+P/S/F)
Intl
.Ass
Mark
s
End
Term
Total
P/S/F
2
1
2
2
2
3
---
Total
3
2
4
4
4
3
---
25
25
25
25
25
50
50
75
75
75
75
75
-----
100
100
100
100
100
50
50
12
20
225
375
600
Credits*
(L+P/S/F)
Mark
Intl
.Ass
End
Term
L
P/S/F Total
Strategic
2
1
3
25
75
Management
2.
Elective IV
2
2
4
25
75
3.
Elective V
2
2
4
25
75
4.
Elective VI
2
2
4
25
75
5.
Elective VII
2
2
4
25
75
6.
Project Report
0
3
3
75
7.
Project Viva-voce
--------25
Tota
10
12
22
125
475
l
*L=Lecture 1 hour of lecture per week for 15 weeks = 1
creditP/S/F=Practicals/Seminars/Field Work 2 hour
s of practicals /seminars / field work per week for 15 w
eeks = 1 credit
1.
Elective Area
s:
1. Marketing (M)
2. Finance (F)
3. Human Resource Management (HRM)
4. International Business (IB)
5. Information Systems (IS)
6. Tourism & Travel Management (TTM)
7. Health Care Management (HCM)
Total
100
100
100
100
100
75
25
600
SYLLABU
S
FIRST SEMEST
ER
2.
3.
4.
5.
Reference
s:
Essentials of Management-Koontz and ODonnell. E-McGraw
Hill,
Introduction to Management-Fred Luthans-McGraw
The Practice of Management-Peter.F.Drucker
Management- Stoner, Freemen and Gilbert
Management- Griffin
Management- Holt
Management- Tasks and Responsibilities- Peter. F. Drucker
Professional management- Theo Haimann
Organization Theory and Design Richard L.Draft
Management - Richard L.Draft
People and Performance by Peter F.Drucker
1.2
Organizational Behavior
1.
Fundamentals
of
Organizational
Behavior:
evolut
ion
oforganizational behavior, individuals and Orga
nizations,
forcesaffecting
organizational
behavior,
C
hanging
work
force
andemployment relations, impact
of globalization and informationtechnology on organizat
ional behavior,
2.
3.
Group
Dynamics: group behavior, team development
,
groupcohesiveness group decision making process, ,
Effective teams,organizational conflicts, & conflict resol
ution, interpersonal skills,Johari Window and transactional
analysis.
4.
5.
References:
Organizational Behavior Robbins.
Organizational Behavior- Fred Luthans
Human Behavior at Work- Keith Davis
Organizational Theory and Design Daft
The Fifth Discipline- Peter Senge
The Seven Habits of highly Effective People- Stephen Covey
Understanding Organizational Behaviour Uday Parekh
The Five Minds-Howard Gardner
All the books by Edward De Bono
W o r k i n t h e 2 1 st C e n t u r y L a n d y a n d J e f f r e y
Business Environ
ment
1.
2.
3.
4.
5.
References:
Business Environment C.A.Francis
Business, Government & Society Arthur Gold Smith.
Ethical choices - shekar
India Development Reports
India in Transition Jagdish Bhagwathi
Indias Economic policy Bimal Jalan
Is there a Indian way of thinking A.K.Ramanujam
A Million Mutinies- V.S.Naipual
International Business Environment by Daniels & Radbaugh
India in the Era of Economic Reforms Sachs, Jaffrey, V
arshney,Ashutosh and Rajpai, Nirupam, New Delhi, Oxford, 1
999.
1.3
1.
1.5
1.
References:
Better Business Communication Denish Murphy
Written Executive Communication - Shurter
Model Business Letters - Gartiside.
Business Communication Lesikar Pettit - Flatery.
MLAs Handbook.
Business Research Methods- Cooper and Schneider
Business Research Methods - Zikmund
Managerial Accounting
Introduction to Accounting:meaning, accounting conc
epts andconventions Financial Accounting V/s Manage
ment Accounting Recording, classifying and summarizing
business transactions leadingto preparation of final accou
nts of sole proprietary, merchandizingmanufacturing and s
ervice businesses using Excel.
4.
5.
Managerial Communication
Introduction: nature of managerial communication, the com
municationprocess. Effective communication and barrier
s to communication,communication skills; writing, reading
, logic, analysis and listening
2. Communication
for
Problem
Solving:
problem
solv
ing
communication model for case analysis and reporting in det
ail. Groupdiscussion, in-class or workshop exercises and ass
References:
Financial Accounting: A Managerial perspective R.Naraya
nswamy
Introduction of Management Accounting- Horngren, Sundem,
3.
4.
1.6
1.
2.
Managerial Economics
Managerial Economics: introduction, basic concepts, app
lication inbusiness decision-making. Demand and Supply An
alysis,determinants ,equilibrium, elasticity, demand foreca
sting and estimating methods
Theory of consumer behavior: consumer preferences, in
differencecurves, budget constraint, utility maximization a
nd the derivation ofthe consumer demand curve.
3.
4.
5.
4.
5.
References:
References:
1.7
1.
SECOND SEMEST
ER
2.1
1.
2.
3.
2.
3.
Marketing Management
4. Product & Price: product Mix and Product Line, levels of pro
duct, newproduct development, product life cycle strategies
. Branding, types ofbrands, brand building, measuring br
and equity. Packaging andlabeling. Pricing: General pri
cing approaches, new product pricingstrategies, Public pol
icy and pricing.
5.
Reference
s:
Marketing Management Philip Kotler, Prentice Hall In
dia, (Newedition)
Basic Marketing Perault
Fundamentals of Marketing William Stanton
Principles of Marketing Philip Kotler and Garry Armstrong
Marketing Management Rajan Saxena
Marketing Management Zickmund
Marketing Ramesh Kumar
2.
3.
4.
3.
4.
5.
Reference
s:
HR and Personnel Management Keith Davis
Personnel Management Flippo
Human Resource Management T.V. Rao
Human Resource Management Pattanaik
Human Resource Management Micheal Armstrong
Human Resource Management Gary Desseler
2.6
er
References:
Business Research Methods Zikmund
Marketing Research Malhotra N.K.
Business Research Methods Donald R. Coopers and Schindl
2.
3.
4.
References:
A Manual of Business Laws S.N. Maheshwari and S.K. Mah
e suhs wi na er si s L a w f o r M a n a g e m e n t K . R . B u l c h a n d a n i
B
Business Environment: Texts and Cases Francis Cherunil
am
Business and Corporate Laws S.S. Gulshan and G.K. Kapo
2.
4.
Total
Quality
Management:
trends
in
quality
man
agementbenchmarking and business process reengineering, K
aizen Six SigmaMotorola systems Quality criteria based
on Deming prize MalcolmBaldrige Award. Quality Manage
ment Systems, ISO Standards.
5.
References:
1.
1.
Operations Management
2.7
3.
4.
5.
References:
MIS Kennett G. Lauden and Jane P. Lauden
MIS James A. OBrien
MIS-C.S.V.Murthy
Computer Today S.K. Basudev
ERP Concepts V.K. Garg
THIRD SEMEST
ER
3.1 Project Management
1.
2.
3.
4.
Project
Risk
Management:
contingency
planning,
chedulingresources, reducing project duration.
5.
o Jack
2006, NewDelhi, Cengage Learning
Project Management for business, engineering & technology:
principles
& practice Nicholas, John.M & Steynl, Hermann
www.pmi.org
3.2 Entrepreneurship
1. Foundations of Entrepreneurship: nature of Entrepreneursh
ip, social
& cultural factors in nurturing entrepreneurship. Institutio
nal supportfor promoting entrepreneurship in India, role
of Universities &
Colleges, CSIR labs. Case study of incubation
2.
3.
4.
5.
Entrepreneurs
in India:
family
businesses,
nerationentrepreneurs, women entrepreneurs.
new
ge
References:
Entrepreneurship Prof. T.V.Rao
Entrepreneurship Hisrich & Peter
Stay hungry stay foolish-Rashmi Bhansal
Entrepreneurship-Mathew J Manimala
Indias new capitalist Harish Damodaran
Business Maharajas Geetha Peramal
ELECTIVE PAPE
RSMARKETING
3.3 Elective MM 1: Consumer Behavior and Marketi
ng
Research
1.
Reference
s:
Marketing Research R.Nargundkar
Consumer Behaviour Schiffman and Kanuk
Marketing Research Tull, Green and Hawkins
Business Research Methods Zikmund
Marketing Research N.K. Malhotra
Marketing Research Parashuraman, Grewal
Consumer Behaviour Hoyer Mac Innis
4.
Traf
References:
4.
10
10
References:
FINANC
E
3.3 Elective FM 1: Advanced Capital Budgeting
1. Cash Flow Measurement: dependence and independence of c
ash flowsin evaluating projects, Measures of risk and ret
urns, Inflation incapital budgeting, Real vs nominal disco
unt rates, Bias in cash flowestimates, Total risk for multipl
e investment. Measuring cash flow foracquisition. Use of Ex
cel for estimating cash flows & decision making.
2. Ranking Projects: NPV vs IRR Conflicts, Fishers rate of int
ersection,Multiple IRRs, MIRR, Optimal decision under capi
tal rationing
3.
4.
5
Financing Decisions: sources of long-term finances for a
project.
Leasing Types of leases, structuring of lease rentals and e
valuationof lease.
11
11
5.
Fundamental
Analysis:
economic
analysis,
Industry
analysis,Company analysis, Forecasting company earnin
gs, Valuation ofcompanies,
5
Active Portfolio Management: portfolio performance eva
luation
measuring investment return, conventional theory of per
formance
2
e v2a l u a t i o n ,
T
market timing, performance attrib
,a n d
M
ution
procedures, style analysis and morning stars, risk adjuste
d rating.
Active portfolio construction using Treynor Black model
4.
5.
References:
Human Resource Development Randy L. Desimone, Jon M.
Werner &David M.Harris.
3.4 Elective
HRM
e
and
Development
2:
Organizational
Chang
5.
References:
References:
Training in Organization Irwin L. Goldstein, J. Kevin Ford
Blanchard
James W Thacker.
ton Udai
Pareek.
INTERNATIONAL BUSI
NESS
3.3 Elective IB 1: International Economics
1.
2.
4.
International Economics Theo.S.Eicher, John H.Mutti and
Michelle
H.Tumovsky-2009
4.
5.
References:
International Trade Policy A contemporary analysis
Nigel
Golmwade
R ef e r e n c e :
Paras Ram Export: What, Where and How, Delhi, Anupam Pub
.,
1995.
INFORMATION SYSTEMS
3.3 Elective IS 1: System Analysis and Design
1.
2.
References:
Jeffrey L.Whitten and Lonnie D.Bentley Systems Analysis a
nd Design,Tata McGraw Hill
Shelly, Gary b., Cashman, Thomas J and Rosenblatt, Harry J:
Systems,
A
K ne na ld yasl il saannddKDe en sdi ag lnl , TS hy so tme smosn A n a l y s i s a n d D e s i g n , P H I
Len Fertuck Systems Analysis and Design with Modern M
ethods B&E Tech
Satzinger, John W.Jackson, Robert B.Burd, Stephen D,
Systems
Analysis and Design in A changing world, Thomson
reliminaryinvestigation, the importance of strategic planni
ng, a frame work for
2.
4.
Assurance:
quality
verific
ree
References:
References:
The Data Warehouse ETL Toolkit: Practical Techniques for E
xtracting,Cleaning by Ralph Kimball and Joe Caserta
ETL Strategy for the Enterprise..by Sandesh Gawande
Business Intelligence: A Capability Maturity Model By Dorothy
M
I nitlrl oe dr u c t i o n t o B u s i n e s s I n t e l l i g e n c e B y J o r g H a r t e n a u e r
Database Management: An Organizational Perspective by Richa
r da Tt s. o n
W
Database Systems Design, Implementation, and Management by P
e toebr a n d C a r l o s C o r o n e l
R
Modern Database Management (5th Edition) by Fred R. M
cFadden,Jeffrey A. Hoffer and Mary B. Prescott
Developing Quality Complex Database Systems: Practices,
Techniquesand Technologies by Shirley A. Becker
Strategic security management: a risk assessment guide for deci
m
s i ao kne r s B y K a r i m H . V e l l a n i
The best damn IT security management book period By Susan Sned
aker
References:
Marketing Management for Travel & Tourism Nelson Throne
Introduction to Tourism & Hotel Industry Zulfikar, SPD
Mill and Morrison, (1992), The Tourism System: An Introduc
tory Text,Prentice Hall.
Cooper, Fletcher et al, (1993), Tourism Principles and
Practices,Pitman.
2.
d
eco
tourism
as
in
3.
Concept of carrying
ld widephenomena.
wor
4.
on
Codes Protocol & Charter
Publication
2.
3.
4.
References:
2.
3.
4.
5.
alcohol
References:
Abelin T.Brzenski.Z.J and Carstairs.V.D, Measurement
in healthpromotion and protection, 1987, WHO Copenhagen.
nd
G r e e n . L . W a n d A n d e r s o n . C . L , C o m m u n i t y H e a l t h , 5 th e d . 1 9 8
6. Times
Mirror Mosby, St.Luios.
1.
2.
3.
Methodologies:
evaluation
methodology
for
ing
theperformance and needs in health services.
monitor
References:
Ferrer.H.P ed, The Health Services Administration Rese
a racnha gaenmd e n t , 1 9 7 2 , B u t t e r w o r t h s , L o n d o n .
M
Hodgetts.R.M and Cascio.D.M, Modern Health Care Admin
istration,
1983, Academic Press, New York.
Geneva.
Hyman, Herbert.H, Health Planning: A systems approach,
2 nd e d . ,
1982. Aspen, Rockville.
Indian Council of Medical Research, National Confer
E
e nv ca el u aotni o n o f P r i m a r y h e a l t h c a r e p r o g r a m m e s , 1 9 8 0 , I C
M
D eS l, h iN. e w
4.
5.
Referenc
es:
C h e r u n i l a m F r a n c i s , B u s i n e s s a n d G o v e r n m e n t . 8 th e d .
Bombay,Himalaya, 1995
1.
expansion;
str
References:
Alber Kenneth.J, The Strategic Management Handbook, N
ew York,McGraw Hill, 1983
Hax.A.C and
Majlyf, N.S.Readings in Strategic
Man
agement,Cambridge, Ballinger, 1984.
4.
5.
References:
B h a l l a . K . K , F i n a n c i a l M a n a g e m e n t a n d P o l i c y , 2 nd e d . , N e
w Delhi,Anmol 1998.
2.
5.
Reference:
Coyle, J.J., Bardi E.J. & John Langley.C, 2006, The Managem
e nu ts ionf e s s L o g i s t i c s - A s u p p l y C h a i n P e r s p e c t i v e T h o m s o n , 7
B
th Edition.
B.S.Sahay,
2004,
Supply
Chain
Management
for
Global
Competitiveness, Macmillan India Ltd, 2nd
Edition.
Operations Management strategy and analysis, Lee J. krajewski and Larry P.Ritzman, 2007,
9th
Edition,
1.
2.
4.
5.
Merchandise
Management:
sources
of
merchandise,
LogisticManagement, Category Management, Store Layout,
Design and VisualMerchandising, Retailing Strategy and Cus
tomer Service.
Reference:
2.
3.
4.
5.
4.
3.4 Elective B&I- 2: Investment Banking & Merch
ant
Banking
1.
2.
s
3.
.
4.
3.
4.
5.
ent.
5.
FOURTH SEMESTER
rewarding
mentation.
India.
2.
and
1.
References:
ELECTIVE PAPE
RSMARKETI
4 . E l e c t i v e M M 4 : PNr G
oduct and Brand Mana
2 gement
1.
Introduction to Product Management: basic concepts of
product;
classification of product; product mix and line decisions;
growth
strategies for FMCG; organizing for product management
. Productmarket strategies for leaders, challengers and follo
wers.
2. New Product Planning and Development: organizing for ne
w product,new product development process, Launch strate
gy, Reasons for newproduct failures, consumer adoption
process, product life cycleconcepts.
3. Marketing Planning: planning process, components of marke
ting plan
competition analysis, product category attractiveness
analysis,customer analysis and competitor analysis. Segme
nting Targeting
Positioning (STP) basis for segmentation, differentiat
ion and
20
20
positioning, Techniques of good positioning, Pricing an
d channelmanagement strategy.
4.
5.
2.
3.
4.
S u ps pt l y C h a i n M a n a g e m e n t S u n i l C h o p r a a n d P e t e r M e I n d i a n
indl (1
reprint, Pearson Education)
21
21
2.
5.
References:
International Marketing Sak Onkvisit and John J. Shaw
International Marketing Philip Cateora and John Graham
International Marketing C.A. Francis
FINANCE
4.2 Elective FM 4: Financial Strategies
1.
monetary system
I.M.F, the nature of global capital flows FDI, FII, Private equi
ht ye da gn ed f u n d s .
2.
3.
4.
5.
References:
2.
3.
4.
5.
2.
3.
4.
5.
Employee Separation:
reduction inforce, turnover, r
etirement,International Vs Domestic HRM, Strategic HR Iss
ues in InternationalAssignment.
References:
Strategic HRM Jeffery Mello, Thompson Publication, New De
lhi
References:
Industrial Laws P.L. Malik
Industrial Laws Sanjeev Kumar
Labour Law Journals Monthly
Current Labour Reporter Monthly
CLR Annual Digest 1999 2005
References:
Industrial Relation
Industrial Relation
Industrial Relation
Industrial Relation
Industrial Relation
Ramaswamy
Sarma
Venkatarathnam
Arun Monnappa
T V Rao
Knowledge
Management:
concept,
leadership
and
k
nowledgemanagement,
knowledge
culture,
learning
&
developmentalorganization, Applying knowledge to
work practices, KnowledgeSystems, Knowledge Service, St
rategic Knowledge Leadership.
k.
on
References:
Knowledge Management Shelda Debowski John Wil
ey Indiaedition
Knowledge Management Elias M.Awad & Hassan M.G
haziri Pearson Education.
Knowledge Management Carl Davidson & Philip Voss Visi
Books
INTERNATIONAL BUSINESS
4.2 Elective IB 4: International Marketing
1.
2.
5.
References:
International
IS nh taewr n a t i o n a l
IGnrtae hr an m
ational
International
Marketing
Marketing
Marketing
Business
Business
Business
Business
Business
Business
Business
By Roger Bonnet
- Michael Zinkata
- John d.Daniels
Richard M.Shaffer
- Rugman
Vyepthakesh Sharan
3.
4.
5.
References:
INFORMATION SYSTEMS
4.2 Elective IS 4: Enterprise Resource Planning An
d
Business Process Re-Engineering
1. Introduction: fundamentals of supply chain management, a
pplicationssystems in the individual business functions.
2.
5.
References:
2.
IPR
introduction,
Basics,
Legal
Concepts,
Inter
nationalArchitecture of Protection, Global Regulatory,
DRIPs, TRIPs,Diplomacy in IPR protection, IPR in India, IP
R vs Vertical Industries.
Online Shopping
Methods: shopping carts, internet
paymentgateways, electronic data interfaces, payment met
hods and approvalmechanisms, credit card merchants and pay
ments
Information
Security:
tandards,compliances.
concepts,
methods,
tools,
References:
2.
3.
4.
Busines
Environment:
the role of
competitive
and
macroenvironments, applying the concepts models and tools,
sample analysisof an internet business model case.
5.
Reference
s:
3.
4.
5.
References:
Event Management in leisure & tourism David Watt
Conferences Tomy Rogers
2.
3.
4.
5.
References:
Conservation of Culture.
2.
3.
4.
5.
3.
4.
5.
4 .5 E l e c t i v e T T M 7 : T r a v e l A g e n c y M a n a g e m e n t
1.
2.
2.
3.
4.
2.
3.
4.
5.
3.
4.
5.
References:
Lele.R.D computers in Medicine, Tata McGraw Hill Publishi
ng Co.Ltd,New Delhi, 1988.
dR eu dS ip rVi an ng e r V e r l a g , 1 9 9 2 .
30
30
2.
3.
4.
5.
Produce
materials
that
make
complex
disease
issue
s
moreunderstandable to public e.g. materials to acc
ompany geneticcounseling in areas of inherited disorders.
References:
Payers, Lynn, Medicine & culture New York: Henry Holt &
company
1996.
2.
3.
4.
5.
References:
Entrepreneurial
traits,
types
and
significance;
De
finitions,characteristics of Entrepreneurial types, qualiti
es and functions of
entrepreneurs, Role and importance of entrepreneur in
economicgrowth.
2.
3.
31
31
preneurialbehavious
and
entrepreneurial
motivation.
N-Achievement andmanagement success, entrepreneurial su
ccess in rural area.
4.
5.
References:
2.
3.
4.
5.
3.
Management Practices of financial resources, human reso
urces &
external resources.
4.
5.
Gov
soci
com
righ
References:
Leadership in Nonprofit organizations Kathryn A.A
gard-Sagepublication
2.
3.
4.
5.
Developing
Logistics
Strategy:
logistics
information
system,Organizing for effective logistics, Implementing l
ogistics strategy-Computer packages used in logistics.
E-taili
on the
Reference:
Sales Management Decisions, Strategies and Cases Richa
rd R.Still,Edward W.Cundiff and Noman A.P.Govani
4.3
Judi Bevan, The Rise and Fall of Marks & Spencer, Profile Boo
ks Ltd
2001
2.
Advertising: Message and Media Strategies: advertising o
bjectives.
Creative strategy: The creative idea, creative execution
Tactics.
Creative execution: Attention and structure of Advertiseme
4.
5.
Reference:
1.
ks.
2.
3.
4.
5.
2.
policies.
Group
insurance,
2.
Probability:
Concept
of
probability,
types
of
pr
obabilitydistributions, sampling & hypothesis testing, Baye
s theorem.
3.
4.
5.
WWW.actuariesindia.org
WWW.actuariesuk.org
Problem definition
companyprofile too
to a company.
- 5 pages
Research Objectives not more than 5 objectives, U
se KSA
model.
- 1 Pag
e
III.
Research Methodology State the basic and se
condaryresearch design. If it is a sample survey ex
plain, samplingdesign and questionnaire design.
Sources of data andtechniques of data analysis.
3-4 pages
IV.
Limitations of the project study
1 page
.
Chapter
I
Literature revi
ew
Discuss theories, concepts, hypotheses, models etc., underpi
nning the
project work (project report is an application of theoretical kn
owledge inanalyzing a real life problem/issue faced by an organi
zation)
- 15 pages
II.
Chapter V
Summary of Findings
This chapter will be a brief statement of analysis already stated in the
findings secti
on.
- 3 pages
Chapter V
I
Conclusions and suggest
ions
flow table, etc. All figures and tables should appear eith
er in thesame page or the next page in which they are
referred first.Preferably, all figures and tables are to be
placed either at the topor the bottom of a given page.
3 page
s
4.
Guid
e
B . N . B a h a d u r In s t i t u t e o f M a n a g e m e n t S
c i e n c e s , University of Mysore, Manasagangothri,
M ys o r e 5 7 0 0 0
6