Professional Documents
Culture Documents
M.,
and
Wilkinson,
A.
(2005)
Human
Resource
(2012)
Indian
IT-BPO
Industry,
[online]
available
at;
<
Strategic marketing
Baker, M. (2008) The Strategic Marketing Plan Audit.
Wheelen, L. T., Hunger, J. D., Hoffman, N. A., and Bamford, E. C. (2014)
Concepts in Strategic Management and Business Policy, 14th ed.,
Prentice Hall
Barney, B. J., and Hesterly, W. (2014) Strategic Management and
Competitive Advantage Plus, 5th ed., Prentice Hall
David, R.F., and David, R. F. (2014) Strategic Management: A
Competitive Advantage Approach, Concepts & Cases, 15th ed., Prentice
Hall.
Coulter, M. (2012) Strategic Management in Action, 6th ed., Prentice
Hall.
De Kluyver, A. C., and Pearce, A. J. (2010) Strategy: A view from the
top, 4th ed., Prentice Hall.