BUSINESS PLAN

Business Plan Format:

1. Cover letter
- letter or submission
2. Cover page
FUNDAMENTAL OF ENTREPRENEURSHIIP
ETR 300
Furniture Manufacturer

JJ SDN BHD
(Full address of the business)
Prepared by:
Name

Metric no

Group/Class

Date of submission

3. Table of contents
4. Executive summary
(1 page)
5. Main body of the Business Plan
6. Appendices
1

Main body of the Business Plan:

Chapter
Chapter
Chapter
Chapter
Chapter
Chapter
Chapter
Chapter
Chapter
Chapter

1:
2:
3:
4:
5:
6:
7:
8:
9:
10:

Introduction
Purpose
Company Background
Owner/partners Background
Location of the Premise
Marketing Plan
Operations Plan
Administrative Plan
Financial Plan
Conclusion

Chapter 1: INTRODUCTION
a.
Name of business partners, companys
name and location
b.
Date of business commencement
c.
Industry profile in general example,
background of the
industry, demand, supply and future prospect
of the
business.
d.
Factors in selecting the proposed business
Chapter 2: PURPOSE FOR PREPARING BUSINESS
PLAN
Example:
a. To apply loan
b. As a guideline for managing the proposed
business
2

c. To convince investors
Chapter 3: COMPANY BACKGROUND
a. Name of company:
b. Business address:
c. Correspondence address (include website/email address);
d. Telephone number:
e. Form of business:
f.
Main activity or activities:
g. Date of commencement:
h. Date of registration:
i.
Registration number:
j.
Name of bank:
k. Bank Account number:
l.
Equity contribution (cash) :
Name
%
RM

tal

To

Chapter 4: OWNER/PARTNERS BACKGROUND

a. Name of owner/partners:
b. Identity card number:
c. Permanent address:
d. Correspondence address (include website/e-mail
address):
e. Telephone number:
3

f. Date of birth:
g. Age:
h. Marital status:
i. Academic qualification:
j. Courses attended:
k. Skills:
l. Working experience:
m.
Present occupation:
n. Previous business experience:
Chapter 5: LOCATION OF THE BUSINESS
a. Physical location of the project (e.g. Whether it is
located adjacent to the main roads and other
designated premises)
b. Building (e.g. Type, structure, condition, size,
cost of the building, cost of rental, deposit,
renovation)
c. Basic
amenities
(e.g.
water,
electricity,
telephone lines)
d. Provide road map for exact location.

Chapter 6: MARKETING PLAN

a. Product or service description
Table 1: List of products/services provided
Types of
Cost price per
product/servic
unit (RM)
e

Selling price
per unit (RM)

b. Target market
Table 2: Target market
Market segmentation
Location/address

c.

Market size
estimate the market size in the form of units
of goods or sales (in RM)
show the steps to calculate the market size of
goods or service at a specific location that you
have chosen

d.

Competitors

Table 3: Competitors
Name and
Strength
Weaknesses
address of
competitors

e. Market share
the market share is estimated as a percentage
of the market sizeTable 4: Market share
Name
Before entering the
After entering the
and
market (yr/mth)
market (yr/mth)
address
of
competit
ors
%
RM
%
RM
-

f.

Sales forecast
Table 5: Sales forecast
Year Month
Sales forecast
(RM)
1
1
2
3
4
5
6
6

2
3
g.

7
8
9
10
11
12
Total (RM)
Total (RM)
Total (RM)

Marketing strategy
i)

Product strategy:

ii) Price strategy:

iii) Distribution strategy:
iii)
h.

Promotion strategy

Marketing personnel :
Table 6: Position and number of staf
Position
Number of staf

Schedule of tasks and responsibilities

Table 7: Schedule of tasks and responsibilities

Position
Main task/responsibilities

Schedule of remuneration
Positio
n

Table 8: Remuneration
No. of Monthl
EPF
SOCSO Amoun
staf
y
contributio (2%)
t
salary
ns (13%)
(RM)
(RM)
(RM)
(RM)

Total (RM)

i. Schedule of marketing budget

Table 9: MARKETING BUDGET
Items
Fixed Assets
Monthly
Other
Expenses
Expenses
Expenses
(RM)
(RM)
(RM)

Chapter 7: OPERATON PLAN

a. Process flow chart
b. Operation process
c. Business and operation hour
d. Production Planning:
How much output to produce eg in a day, week
or month
e. Materials/stocks requirement
Table 10: List
Types
of Quantity
Material/sto (average
ck
per
month

of materials/stocks
Price
Total
Supplier
(cost
(RM)
price)

Total
f. Forecasted Acquisitions of Stocks
Table 11: Acquisitions of stocks
Year Month
Purchases
(RM)
1
1
2
3
4
5
6
7
8
9
10
11
12
Total (RM)
2
Total (RM)
3
Total (RM)
g. Operation Personnel:
Table 12: Position and number of staf
Position
Number of staf

Schedule of tasks and responsibilities

10

Table 13: Schedule of tasks and responsibilities

Position
Main task/responsibilities

Schedule of remuneration
Positio
n

Table 14: Remuneration

No. of Monthl
EPF
SOCSO Amoun
staf
y
contributio (2%)
t
salary
ns (12%)
(RM)
(RM)
(RM)
(RM)

Total (RM)

h. List of machine and equipment

Table 15: Machine and equipment
Item
Price per
Unit
Total cost Supplier
unit (RM) required
(RM)

11

Tota
l (RM)
i. Operation lay-out
j. License, Permits and Regulations

k. Schedule for operation budget

Table 16: OPERATION BUDGET
Items
Fixed Assets
Monthly
Other
Expenses
Expenses
Expenses
(RM)
(RM)
(RM)

Chapter 8: ADMINISTRATION PLAN

a.

Introduction
i. Vission
ii. Mission
iii Objectives

b.

Organization Chart
12

c. Manpower Planning:
Table 17: Position and the number of staf
Position
Number
of
staf

Total:

Schedule of task and responsibilities

Table 18: Schedule of tasks and responsibilities
Position
Main tasks

Schedule of remuneration
Table 19: Remuneration
Positio
n

No of Monthl EPF
SOCSO Amoun
staf
y
contributio (2%)
t
salary ns (12%)
(RM)
(RM)
(RM)
(RM)

13

Tot
al (RM)

d. List of office equipment

Table 20: List of office furniture, fittings and
equipment
Items
Quantity
Price/per
Total
Cost
unit (RM)
(RM)

Tot
al (RM)
e.

Office lay-out

- draw the office lay-out

f. Schedule of administrative budget
Table 21: ADMINISTRATIVE BUDGET
Items
Fixed Assets Monthly
Other
Expenses
Expenses
Expenses
(RM)
(RM)
(RM)
14

Chapter 9: FINANCIAL PLAN

a. Project Implementation Cost
b. Sources of Financing
c. Table of Depreciation
d. Loan Amortization Schedule
e. Hire Purchase Repayment Scheme
f. Hire Purchase Repayment Scheme
g. Cash Flow Pro forma
h. Profit and Loss Pro forma
i. Balance Sheet Pro forma
j. Financial analysis
Chapter 10: CONCLUSION
Is the proposed project viable to proceed
justified the claims

and

15