Innovation, Big Data and SAP HANA

Make Big Data Real with SAP Solutions

Alessandro Nibioli, SAP Italia

Disruptive technologies are transforming business

models everywhere
BIG DATA
SOCIAL
Business oriented social
networks

CLOUD
Abundance of cheap
computational power and storage

Real-time analytics for behavioral

and predictive insights

MOBILE
The new de facto standard in
business interaction

Businesses must focus on four key areas where

innovations can lead to the next wave of growth

71%

3X
60%
25%

business leaders believe that

customer experience is the next
corporate battleground

Next-Generation
Customer Experience

higher operating margin than the

ones with poor employee
engagements

Employee Engagement &

Empowerment

Increase in operating margin in retail

leveraging Big Data as the new
resource

Real-time Resource
Optimization

in productivity gain when using

social collaboration tools in
workplaces

2013 SAP AG. All rights reserved.

Networked Opportunity &

Advantage

Our portfolio combines the best of next-generation

technology to help your business innovate and grow
Mobile

Unwire your business to deliver secure, real-time, business-critical information anytime,

anywhere, to anyone, on any mobile device.

Cloud

Capture the power of the cloud while fully integrating with on-premise investments. Empower
your employees, engage customers, and collaborate with partners across business networks.

Applications

Analytics

Run your business smarter, faster, and

simpler, with an integrated suite of
applications powered by SAP HANA
delivering long-term predictability and
nondisruptive innovation.

Explore and exploit data, find

answers in real time, and make
confident decisions. Harness visually
compelling, easy-to-use tools on the
devices of your choice.

Database & Technology

Simplify your IT infrastructure dramatically and drive high-value innovation by exploiting
across structured and unstructured data sources.

A real-time business platform, powered by SAP HANA

Oil & Gas Industry Value Map

Our innovations are combined into powerful solutions to

help solve the most challenging business issues

Win the new frontier of business innovation with

Mobile

SAP Work Manager

SAP Inventory Manager

SAP Rounds Manager

Asset Management

Material Management

Condition Monitoring

Access to asset location,

repair history, work order
details, materials needed

Speed receipt and backorder reporting to-and-from

shipping/receiving

Take measurements and

readings

Complete Work Orders and

capture all relevant data

Perform physical and cycle

counts quickly

Create Notifications or Work

Orders on the spot

Accept & distribute incoming

materials by PO

CATS - time & attendance

Guided workflow

SAP Fiori

Historic standards and safe

ranges
Generate notifications on-thespot
Trend readings, points and
sequences
to avoid emergencies and
outages

Keeping simple things simple

Combine it with the simplicity, speed and

economics of cloud

public cloud

People

Customer

Money

Supplier

Cloud
Capture the power of the cloud while fully integrating with on-premise investments.
Empower your employees, engage customers, and collaborate with partners across
business networks.

managed cloud
BW

SAP Business Suite

powered by
SAP HANA

SAP HANA
applications

Own & 3rd party

SAP HANA
applications

Cloud
LOB and Suite Solutions
Cloud Suite

Loosely Coupled Line of Business Cloud Solutions

Money

People

Customer

Employee Central Global

Core HR
Global Cloud Payroll
End-to-end Talent
Management

SAP Financials OnDemand

Sales
Travel OnDemand
Service
Marketing
Social Customer Engagement

Supplier

Suite

Strategic Sourcing
Contract Lifecycle Mgmt
Supplier Managementt

SAP Business ByDesign

SAP Business One OnDemand

Cross Solution: Social (SAP Jam) / Analytics / Mobility / Business Networks

Cloud
Hybrid Deployment, Cloud for Sales example

On-premise Solutions

Cloud Solutions

Cloud + CRM

Two-tier CRM

Cloud + ERP

Cloud + 3rd Party

Cloud for
Sales

Cloud for Sales

Cloud for
Sales

Cloud for Sales

Subsidiaries

Pre-Built and Maintained Integration

Headquarters

SAP CRM

SAP CRM

SAP ERP

SAP ERP

SAP ERP

3rd Party System

At the heart of our innovation is SAP HANA

First picture: High Performance Analytic Appliance
Other query tools

100%

SAP Business
Objects tools

In-memory computing
Enable real-time
processing of transactional
and analytical data

Real-time business
Real-time
analytics

Real-time
applications

520x
Compression
Reduce storage
requirements and TCO

SAP
Business
Suite

Other Data
Sources
SAP NetWeaver
Business
Warehouse

Real-time
copy

SAP in-memory
computing

SAP HANA

Real-time,
trusted data

1010,000x
Faster
Execute on insights faster with
massively parallel scaling and
multicore architecture

SAP HANA
Architecture and Full Offerings
HANA
platform
(datamart)

HANA
apps for Suite
(incl. reporting & analytics)

SAP BO BI

Any DB

Side-by-side scenarios

HANA DB
Any DB

BW

HANA DB
Any DB

MS
SQL

HANA
DB

HANA DB

Apps

HANA DB

New
frontiers

Integrated scenarios

Apps

HANA DB

SAP
Business
Suite

BW

OD/SF solutions

VDL

SAP
Business
Suite

HANA DB
Any DB

SAP
Business One

PLM

HANA DB

Apps

HANA
new
apps

SAP
Business Suite

Client

SRM

SAP
Business
Suite

Business
Suite
on HANA

Business One
on HANA

SCM

Any DB

Client

BW on
HANA

CRM

& any
app

Data
mart

Cloud
on HANA

ERP

SAP
Suite

HANA
accelerators

HANA RDS
SAP HANA DB
Custom datamart/any
app
BusinessObjects BI
Lumira
Text & Predictive
Analysis

Sales analysis for

retail
Liquidity risk
management
ERP operational
reporting
Social sentiment
intelligence
Sales pipeline
analysis

CRM customer
segmentation
COPA
Finance &
controlling

Business Intelligence
on demand
Sales & operations
planning
Supplier InfoNet
Developer Access via
Amazon Web
Services (AWS)

BW powered by
HANA
Business Planning
& Consolidation on
HANA

And much more from SAP, ISVs and start-ups

Business One
on HANA
SAP Business
One Analytics
on HANA
HANA new
analytics

Business Suite on
HANA
HANA new analytics

Smart meter
analytics
Precision
retailing
Cash
forecasting
Standalone
app from
partners

Big Data
Make Big Data real with SAP solutions

Data volumes
and types

have grown
radically

Demand
Sales Order

CRM Data

Mobile

Instant Messages
Transactions

Customer
Sales Order

Big Data

Things

Planning

CRM Data

Things
Opportunities

Inventory
Demand
Mobile

Big Data
Planning Transactions

Customer

Evolving towards Big Data

Facebook: 1 billion users; 600 mobile users; more
than 42 million pages and 9 million apps
Youtube: 4 billion views per day
Google+: 400 million registered users
Skype: 250 million monthly connected users

REAL TIME IN
THE CLOUD
REAL TIME

BIG DATA

1,000,000+

3,000,000

SOLD

people had access to

Internet worldwide

PERSONAL COMPUTER
AND CLIENT SERVER

WWW

DATABASE
(CIRCA 1980)

ANALYTICS
(CIRCA 1980)

1990

More people have

mobile phones than
electricity or safe
drinking water
B2B/
B2C

MOBILE

PREDICTIVE ANALYTICS
(CIRCA 1980)

2000

SOCIAL

SEMANTICANALYTICS
(CIRCA 1980)

2005

2010

2013

Big Datas Impact

$300
Billion
in potential annual
value to US health
care - more than
double the total
annual health care
spending in Spain

250B
in potential annual
value to Europes
public sector
administration more than GDP of
Greece

McKinsey: Big Data - The Next Frontier report. Sept. 2011

$600
Billion
in potential annual
consumer surplus
from using personal
location data
globally

60%
potential increase in
retailers operating
margins possible
with Big Data

SAP makes Big Data real

SAP HANA
Platform

SAP
Analytics & Apps

SAP Data Services

Real-time

Real World

Real Results

Imagine if you could

Use advanced predictive analysis
to offer personalized healthcare

Provide exactly the right offers and

service levels to every customer

See changes in demand or supply

across your entire Supply Chain
immediately

Have a continuously-updated
window onto future sales, showing
changes in real time

Monitor and analyze all deviations

and quality issues in your
production process

Understand what your customers &

potential customers are saying
about you, right now

Predict how market price volatility

will impact your production plans

Instantly predict market trends and

customer needs

Companies are missing new signals

$2.01B

1,000%

Annual revenue increase possibility if the

median Fortune 1,000 business increased
the usability of its data by just 10%

return on investment for every $1

spent on analytics

Use Analytics
Today

10%

75%

Nucleus Research, Gartner, Fortune Magazine

Need
Analytics
by 2020

Most
Established
KPIs too

What critical new signals

Might you be missing?

What if you could turn

new signals into business value

:-)
Brand Sentiment

Predictive Maintenance

Network Optimization

Insider Threats

Asset Tracking

Personalized Care

Product
Recommendation

Risk Mitigation,
Real-time

Propensity to Churn

Real-time Demand/
Supply Forecast

360O Customer View

Fraud Detection

BIG DATA
DIVERTS
DRIVERS
BEFORE
FATAL
ACCIDENTS
HAPPEN

DRIVERS
RACE PAST
RIVALS
FUELED
BY BIG DATA

BIG DATA
GIVES
SHOPPERS
FASHION
ADVICE TO
FIT THEIR
STYLE

HANA and Big Data for Oil & Gas

Exploration and Production

HANA as Digital Oilfield Platform

in Oil & Gas Exploration

Data Visualization and Interaction

Reservoir Characterization
Support robust and scalable multuser access in a time-based,
granular transaction-logging
environment

Data Intensive Calculations

Seismic processing
History matching
Stochastic modeling
Event based processing of
streaming microseismic data

Processor-intensive calculations
Reservoir modeling
Seismic imaging
Production modeling to assess
areas

Use a real-time platform to

acquire, analyze, and act in the moment
2013 SAP AG. All rights reserved.

26

You need a platform that can deliver across

all the dimensions of Big Data

Deep

Big data
Many data types

Complex and interactive

questions on granular data

High
Speed

Broad

Fast response time

Interactivity

BIG DATA

Recent data
Preferably real-time

Real
Time

Simple

No data preparation
No pre-aggregates
No tuning

Acquire, Analyze and Act Big Data

Acquire
Effective, Rapidly and
Efficiently acquire and
consolidate massive
amounts of diverse and
arbitrary data

Analyze
Achieve real results to get
the insights you need with a
variety of means alone or in
combination

Act
Real-time response time
regardless of data volume or
data location manage and
integrate massive volumes
of data

Big Data Platform

SQL

Predictive

Text Analysis

Spatial

XS Engine

Analyze
SAP HANA

Sybase IQ

Hadoop

Act
SAP Data Services

SAP Sybase ESP

Acquire

SAP HANA Platform

Data Connectors

Connect people
with information
with new insights
anytime, anywhere
in the right
experience

Personalized
Insights

Sensing and
Responding

Advanced Planning
and Forecasting

Predictive
Modeling

Real-time Reporting
and Analysis

Big Data Industry and LoB Apps

Net Margin Analysis

Customer Usage Analytics

Condition Based Maintenance

Shopper Insight

Demand Signal Management

Sentiment Intelligence

Fraud Management

Analytic Tools

Situational Awareness

ISV / Custom

Industry/
LoB Apps

SAP transforms both Businesses and IT

Reduce waste & fraud in government fund
<2 min for detecting 100,000 names over
90M records

Sharpen marketing effectiveness

56x faster reporting: micro-targeted
customer offers

Identify cancer DNA variants for treatment

216x faster results: 3 days 20 minutes

Accelerate monthly close & spending insight

75% reduction in CRM query
~23 to 6 seconds

Improve diagnostic through pattern detection

300M records; analysis in 2-10 seconds
Predict customer purchase sentiment
Seasonality Analysis in 5 seconds
Improve labor utilization
1131x faster reporting time
Perfect order experience
60x faster real-time insights

Launch new products or markets

400x faster report execution: Forecast
sales-trends in real-time
Remote roadside diagnostics in real-time
Analyze 15 years 1 TB data
in seconds
Deeper customer relationships
360 customer view and comprehensive
experience

Every company deserves a data

scientist

Deliver real results with big data services

2013 SAP AG. All rights reserved.

33

SAP makes Big Data real

Analytic Apps

Industry/LOB Apps

Custom Apps

Visualize and Act

SAP Big Data Apps & Analytic
SQL

Predictive

Text Analysis

Spatial

XS Engine

Analyze
Sybase IQ

SAP HANA

Hadoop

Act
SAP
Data Services

SAP Sybase ESP

Acquire
SAP HANA Platform

Data
Connectors

Big Data Science Services

Real-Time

Real World

Real Results

Thank you

Alessandro Nibioli
alessandro.nibioli@sap.com
SAP Italia