Orientation on Internship

(MBA715)
Semester 3

Batch 2014-16
Internship Coordinator :
Ms.S.Sangeetha
Date: May 15, 2015

Learning Outcomes
On completion of the internship, students should be able to
Cognitive Skills:
To apply knowledge and skills related to functional concepts of
Management
To acquire new knowledge from the industry
To integrate and synthesize the functional knowledge
General Skills:
To develop written & oral communication skills
To increase the skill of working with people in new environment
To acquire interpersonal skills
To work effectively in a formal work culture
To develop observation, recording and interpretative skills
Personal Development:
To develop Confidence & Self reliance
To develop Career Awareness

Scope of the project:

Study the strategic and operational
practices of the various departments in the
organization
Analyse one department practices of the
organization in detail
Study a Specific
department

challenge

in

the

 Duration of the project: July 1- 28, 2015

(4 weeks)
Project supervision: The student will work
under the guidance of a supervisor from the
organization and a faculty advisor of the
department

Guidelines for the choice of organization

The organization can be a public / private
sector company in any industry
If private sector company is chosen, following
criterion should be fulfilled
Number of employees 100
Company should have well defined
organization structure
Company must have all functional departments
Company must be in existence for the past 5
years

Procedure of obtaining Internship:

i. The faculty advisor will provide a support
letter to the student for the application.
ii. Students must provide a copy of the offer
letter to the faculty advisor.
iii. Once the organisation is fixed, students
should not change the organisation
One student One organisation

Visits:
A member of the academic staff may visit the
organization during the period of their
internship/ or may interact with the
organisational supervisor.
Interaction with Faculty advisor:
The student shall maintain frequent contacts
with the faculty advisor, through e-mails.
Failure to contact will detain the eligibility of
the student in attending the Viva Voce.

Important Dates
Date
May 16, 2015
June 20, 2015
July 1, 2015

July 16, 2015

July 28, 2015

August 7, 2015

August 14, 2015

August 17, 2015
August 20 & 21, 2015
August 25-26, 2015

Task
Orientation on Internship
Submission of acceptance letter
Commencement of the Internship
First draft Submission in soft copy ,which should be
mailed to the guide. The contents will include
Industry analysis
Company analysis
Policies and practices in the Functional departments
Completion of Internship tenure
Second draft
Policies and practices in the Functional departments with
forms and formats
Detailed study of the specific department
Study of a specific challenge problem, methodology,
findings, suggestions
Submission of the final draft Full report
Submission of Report
Mock Viva
Viva Voce

Code of Conduct
i. Remember the values of KCT. BS Learning, Trust and
Competence. Exhibit it at all times in the organisation.
ii. Adhere to the Rules and Regulations/Code of
Conduct of the institution and the terms of the project
with the company.
iii. You are required to observe and follow the
corporate culture of the company. You should always
present yourself at all times as a respectable employee of the
company. Perform all required job tasks related to internship
as efficiently as possible.
iv. You should inform the Company and the Faculty
immediately of any sickness or accident if occurs during the
internship period.

v. Complete the Daily Log on a daily basis, and at the end of

every week, obtain your supervisors signature to verify the
contents of the Daily Log. Keep the duly completed and signed
Daily Log in a safe place for future submission to the faculty
advisor.
vi. Give the Company Evaluation form to your organisation
supervisor and get it duly filled.

You are required to report to work on all

working days. In case of any emergency you shall inform
vii.

the company authorities.

viii. In case of any difficulties in carrying out the internship, you
are required to inform the faculty advisor/ Organisational
Supervisor.

Assessment CAM Internship:

Criteria
Introduction to the study ,
About the Company &
Industry profile
Coverage of functional areas
In-depth learning of specific department
Solving a domain specific Challenge

Break up of
Marks

2
4
4
14
3
3

Report presentation Structure & style

10

20

10

Weekly log
On time Submission

5
5

Total
Note: Any

Marks

50

students who gains a minimum pass in the CAM, will

only be qualified for the End Semester Viva Voce.

Assessment ESM Internship

Criteria
Report
Presentation
Understanding of concepts
Understanding of project

Total

Marks
10
10
20
10

50

Chapters
1 . Introduction
2. Industry Profile
3. Company Profile
4. Overview of Functions
4.1 Finance
4.2 Marketing
4.3. Human Resource
4.4. Operations
4.5 Systems
5.In-depth study of a process/ sub function
6. Report on functional specific problem(Definition,
Methodology, Analysis & Solutions)
7. Conclusions

Detailed contents of the report

Industry profile
Background of the
Industry contribution to
economy
Market size
Major players
Government policies &
regulations
Recent trends/ happening
in the industry
Challenges for the
industry

Company Profile
History & Background
Founders, vision, mission
& values
Products & services
Market & Market share
Financial performance
Challenges for the
company

Marketing
Marketing managers roles
and responsibilities
Marketing managers role with
other functional heads
Products and product policies
Pricing policies
Distribution structure
Advertising policies &
procedures
Sales promotion activities
Marketing research activities
Any other promotions and
CSR activities

Production
Roles and responsibilities of
production manager.
Production process
Receiving and processing
orders
Types of production systems
Production planning and
control procedures
Inventory management
Record keeping
Lean manufacturing
Quality control techniques
Work measurement

Details of Functional Areas to be studies & Reported

Finance

Human resources

Human Resource planning

Recruitment & selection
Training & development
Performance appraisal
Career planning & development
Compensation plan
Financial/ Non-financial
incentives
Welfare benefits
Discipline administration
Grievance handling

Sources of capital
Role of Finance manager
Cost of capital
Allocation of funds to various
departments
Credit policy
Payment & collection procedure
Budgeting method
Cash management
Control process

Systems

IT systems platforms
MIS /ERP
Softwares used
Websites
IT policy
IT security