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Culture Documents
Chooseoneanswer.
a.Secondarysources
b.Primarysources
c.Statisticalsources
d.Bibliographies
e.Indexes
Question2
Whichofthefollowingisanexampleofaprimarysourceofinformation?
Chooseoneanswer.
a.Censusdata
b.Newspaperarticles
c.Encyclopedias
d.Googlesearches
e.Internalsalesreports
Question3
Whichinformationsourcemaybeinterpretationsofasecondarysourcebutisgenerallyrepresentedbyindexes,bibliographies,and
Internetsearchengines?
Chooseoneanswer.
a.Secondary
b.Primary
c.Tertiary
d.Statistical
e.External
Question4
Whenresearchersconsidertheexplicitorhiddenagendaofaninformationsource,thesource's_____isunderevaluation.
Chooseoneanswer.
a.purpose
b.scope
c.authority
d.audience
e.format
Question5
WhichofthefollowingisNOTagoodreasonforusingsecondarydata?
Chooseoneanswer.
a.Dataonthepastcannotbecollectedtoday.
b.Evenifthedefinitionsofvariablesbeingstudiedarenotthesame,researchcanbemodifiedaccordingtosecondarydata
available.
c.Thetimeinvolvedinprimarydatacollectionmayrenderthestudyobsolete.
d.Authenticdatarequiredmayalreadyhavebeencollectedbyotheragencies.
Oneofthedisadvantagesofcomputerizedsearchesis
Chooseoneanswer.
a.Acomputersearchcancombinesubjectitemsindifferentwaysthanispossibleusingamanualsearch.
b.Computerizeddatabasesdonotcontainreferencestothemostrecentpublishedperiodicals.
c.Computersarehardformostpeopletouse.
d.Computerizedsearcheswillfindsourcesthatcontainthekeywordsbuteachsourcemaynotberelatedtothesubjectof
interest.
Question7
Whichofthefollowingisthefirststepinanexploratorystudy?
Chooseoneanswer.
a.Identifyingthetargetpopulation
b.Choosingasample
c.Interviewingexperts
d.Conductingaliteraturesearch
e.Writinginterviewquestions
Question8
Ananalysisofpastsalesdatashowsthattheaveragehouseholdpurchasesanewvacuumcleanerapproximatelyeverysevenyears.
Theextractionofthistypeofinformationisknownas_____.
Chooseoneanswer.
a.processanalysis
b.datamining
c.obtrusivemeasures
d.recordanalysis
e.traceevidence
Whichofthefollowingisaconcernwithdatamining?
Chooseoneanswer.
a.Thedatabasewascreatedforareasonthatmaynotbecompatiblewiththemanagementquestion
b.Itissecondarydata
c.Itprovidesthepotentialforextractingmeaningfulinformation
d.Itisastartingpointfordecisionbasedresearch
e.Itoffersreadilyavailabledata
Question10
Theprocessofstatingthebasicdilemmaandthendevelopingotherquestionsbyprogressivelybreakingdowntheoriginalquestion
intomorespecificonesiscalledthe_____.
Chooseoneanswer.
a.researchquestion
b.managementresearchquestionhierarchy
c.managementdilemma
d.managementquestion
e.investigativequestion
Whichofthefollowingquestionsisconsideredwhendiscussingthemanagementdilemma?
Chooseoneanswer.
a.Howcanmanagementeliminatenegativesymptoms?
b.Whatdoesthemanagerneedtoknowtochoosethebestalternativefromtheavailablesourcesofaction?
c.Whatistherecommendedcourseofaction?
d.Whatsymptomscausemanagementconcern?
e.Whatshouldbeaskedorobservedtoobtaintheinformationthemanagerneeds?
Question12
Whichofthefollowingquestionsisconsideredwhendetermininginvestigativequestions?
Chooseoneanswer.
a.Howcanmanagementeliminatenegativesymptoms?
b.Whatdoesthemanagerneedtoknowtochoosethebestalternativefromtheavailablesourcesofaction?
c.Whatistherecommendedcourseofaction?
d.Whatsymptomscausemanagementconcern?
e.Whatshouldbeaskedorobservedtoobtaintheinformationthemanagerneeds?
Question13
Whichofthefollowingquestionsisconsideredwhendevelopingmeasurementquestions?
Chooseoneanswer.
a.Howcanmanagementeliminatenegativesymptoms?
b.Whatdoesthemanagerneedtoknowtochoosethebestalternativefromtheavailablesourcesofaction?
c.Whatistherecommendedcourseofaction?
d.Whatsymptomscausemanagementconcern?
e.Whatshouldbeaskedorobservedtoobtaintheinformationthemanagerneeds?
Measurementquestionsarequestionsposedto_____.
Chooseoneanswer.
a.managers
b.researchers
c.fieldworkers
d.studyparticipants
e.pollsters
Question15
Researchdesignstrategyencompassesallofthecomponentsbelowexcept_____.
Chooseoneanswer.
a.datacollectiondesign
b.samplingdesign
c.instrumentdevelopment
d.dataanalysis
e.alloftheabovearepartofthedesignstrategy
Thegoalofaformalstudyisto_____.
Chooseoneanswer.
a.discoverfutureresearchtasks
b.expandunderstandingofatopic
c.testhypotheses
d.provideinsight
Question17
e.develophypotheses
Acausalstudyisonethat_____.
Chooseoneanswer.
a.attemptstocaptureapopulation'scharacteristicsbymakinginferencesfromasample'scharacteristicsandtestingresulting
hypotheses
b.emphasizesafullcontextualanalysisofafeweventsorconditionsandtheirinterrelations
c.discoversanswerstothequestionswho,what,when,where,orhowmuch
d.attemptstorevealwhyorhowonevariableproduceschangesinanother
e.providesrepeatedmeasuresoveranextendedperiodoftime
Question18
A(n)_____studyexplainswhathappenedtoameasuredvariableafterthefact.
Chooseoneanswer.
a.expostfacto
b.exploratory
c.experimental
d.statistical
e.causal
Question19
A(n)_____studyinvolvesmanipulationofoneormorevariablestodeterminetheeffectonanothervariable.
Chooseoneanswer.
a.expostfacto
b.exploratory
c.experimental
d.statistical
e.causal
Question20
Whichofthefollowingisatypeofmonitoringstudy?
Chooseoneanswer.
a.Telephoneinterview
b.Countingcarsinaparkinglot
c.Mallinterceptinterview
d.Emailsurvey
e.Alloftheabove
Longitudinalstudiesofcohortgroups_____.
Chooseoneanswer.
a.studythesamepeopleovertime
b.usepanelmembersasparticipants
c.studyattitudesatasinglepointintime
d.usedifferentparticipantsforeachsequencedmeasurement
e.occurunderactualenvironmentalconditions
Question22
Whichofthefollowingexploratorytechniquesisusedmostofteninbusinessresearch?
Chooseoneanswer.
a.Proxemics
b.Empathicresearch
c.Focusgroups
d.Streetethnography
e.Surveys
Whichofthefollowingisnotanobjectiveofexploratoryresearch?
Chooseoneanswer.
a.Expandunderstandingofmanagementdilemma
b.Gatherbackgroundinformation
c.Identifyinformationnecessaryforformulatinginvestigativequestions
d.Identifysourcesofmeasurementquestions
e.Alloftheabove
Question24
Discussionswiththosewhoareknowledgeableabouttheproblemoritspossiblesolutionsarecalled_____.
Chooseoneanswer.
a.brainstorming
b.experiencesurveys
c.focusgroups
d.experiments
e.projectiontechniques
Question25
Acorrelationreferstothe_____.
Chooseoneanswer.
a.estimatesoffrequencywithwhichacharacteristicappears
b.establishingofthedirectionofcausalitybetweentwovariables
c.describedcharacteristicsassociatedwithasubjectpopulation
d.relationshipbywhichtwoormorevariablescovary
e.estimationoftheproportionofapopulationwithcertaincharacteristics
26
Whichofthefollowingisnotatypeofevidenceusedtotestcausalhypotheses?
Chooseoneanswer.
a.CovariationbetweenvariablesAandB
b.Timeorderofevents
c.Alternativecauses
d.DispositionofvariableB
e.Alloftheabovecanbeusedtotestcausalhypotheses
Question27
Researchdesignsmaybeviewedasbeing
Chooseoneanswer.
a.Exploratoryorexperimental
b.Laboratoryorexpostfacto
c.Crosssectionalorcase
d.Descriptiveorcausal
e.Longitudinalorstatistical
Question28
Theinteractionsbetweentwosetsofvariablesmayreflectrelationshipsthatare
Chooseoneanswer.
a.Symmetrical
b.Reciprocal
c.Asymmetrical
d.Alloftheabove
Themajorrelationshipsofinteresttotheresearchanalystarethosewhichare
Chooseoneanswer.
a.Asymmetrical
b.Exclusive
c.Independent
d.Reciprocal
e.Symmetrical
Question30
Whichtypeofresearchincludesanarrayofinterpretativetechniqueswhichseektodescribe,decode,translate,andotherwisecometo
termswiththemeaningofcertainphenomena?
Chooseoneanswer.
a.Quantitative
b.Qualitative
c.Statistical
d.Descriptive
e.Causal
Whichtypeofresearchattemptsaprecisemeasurementofsomebehavior,knowledge,opinion,orattitude?
Chooseoneanswer.
a.Quantitative
b.Qualitative
c.Exploratory
d.Crosssectional
e.Longitudinal
Question32
Qualitativeresearchseeksto_____theorywhilequantitativeresearch_____it.
Chooseoneanswer.
a.examine,interprets
b.build,tests
c.test,understands
d.apply,builds
e.justify,applies
Question33
Whichofthefollowingistrueofquantitativeresearch?
Chooseoneanswer.
a.Itusesanonprobabilitysamplingmethod
b.Resultsaregeneralizable
c.Dataanalysisisongoingduringtheproject
d.Samplesizesaregenerallysmall
e.Itusesmultipledatacollectionmethods
Whichtypeofsamplingtechniqueinvolvesselectingresearchparticipantswithnoattemptatgeneratingastatisticallyrepresentative
sample?
Chooseoneanswer.
a.Probability
b.Nonprobability
c.Random
d.Systematic
e.Cluster
Question35
Whichtypeofnonprobabilitysamplingtechniqueinvolveschoosingparticipantsarbitrarilyfortheiruniquecharacteristics,
experiences,attitudes,orperceptions?
Chooseoneanswer.
a.Randomsampling
b.Purposivesampling
c.Conveniencesampling
d.Snowballsampling
e.Quotasampling
Snowballsamplingisanonprobabilitysamplingtechniqueinwhich_____.
Chooseoneanswer.
a.participantsarechosenarbitrarilyfortheiruniquecharacteristics,experiences,orattitudes
b.participantsarechosenandthenreferotherswithsimilarordifferentcharacteristics
c.researchersselectanyreadilyavailableindividualsasparticipants
d.researcherssystematicallyselectparticipantsfromasamplingframe
e.researcherschosereadilyavailableindividualsasparticipantsbutseektoensureagoodmixofdemographiccharacteristics
Question37
Whichtypeofnonprobabilitysamplingtechniqueismostusefulwhenindividualswiththedesiredcharacteristics,experiences,or
attitudesaredifficulttoidentifyorreach?
Chooseoneanswer.
a.Randomsampling
b.Purposivesampling
c.Conveniencesampling
d.Snowballsampling
Question38
e.Quotasampling
Janeisconductinginterviewsinordertodevelopacustomerprofileforherclient.Shecustomizeseachinterviewtoeachparticipant
anddoesnotaskspecificquestions.WhattypeofinterviewformatisJaneusing?
Chooseoneanswer.
a.Structured
b.Semistructured
c.Unstructured
d.Closedended
e.Directinterviewing
Question39
Whichofthefollowingistrueofstructuredinterviews?
Chooseoneanswer.
a.Permitsdirectcomparabilityofresponses
b.Encouragesvariationinquestions
c.Interviewerprobesmaybiasanswers
d.Responsesareclosedended
e.Alloftheabove
Whichtypeofinterviewrequirestheleastamountofskillandcreativityonthepartoftheinterviewer?
Chooseoneanswer.
a.Unstructured
b.Structured
c.Semistructured
d.Exploratory
e.Briefing
Whichofthefollowingchannelsofcommunicationwouldnotbeusedwhenconductinginterviews?
Chooseoneanswer.
a.Facetoface
b.Telephone
c.Chatroom
d.Mail
e.Instantmessaging
Whenusingthe_____projectivetechnique,participantsareaskedtowritethedialogforacartoonpicture.
Chooseoneanswer.
a.wordassociation
b.pictureassociation
c.thematicapperceptiontest
d.emptyballoons
e.laddering
Question43
Whenusing_____,participantsareaskedtorelatethepropertiesofonethingorpersonorbrandtoanother.
Chooseoneanswer.
a.imaginationexercises
b.pictureassociation
c.thethematicapperceptiontest
d.emptyballoons
e.laddering
Question44
Inastudyofattitudestowardbuyingfakegoods,participantsareaskedtocompletethissentence:"PeoplewhobuyfakeLouis
Vuittonhandbagsare..."Thisisanexampleofa(n)_____projectivetechnique.
Chooseoneanswer.
a.pictureassociation
b.emptyballoons
c.sentencecompletion
d.imaginationexercise
e.personification
Question45
Howmanyparticipantsaretypicallyinaminigroupinterview?
Chooseoneanswer.
a.2
b.3
c.2to6
d.6to10
e.Upto20
Whichstatementbelowbestreflectsthegeneralruleregardinghowmanygroupinterviewsshouldbeconductedforagivenresearch
project?
Chooseoneanswer.
a.Conductinterviewsuntilnonewinsightisgained
b.Useatleast3groupsforeverygeographicregioninvolved
c.Includegroupsofmenonly,womenonly,andmenandwomencombined
d.Themorehomogeneousthegroups,themoregroupsareneeded
e.Alloftheabovearetrue
Question47
Focusgroupsshouldnotbeusedwhen_____.
Chooseoneanswer.
a.facingahighriskdecision
b.stimulatingnewideasforproducts
c.obtaininggeneralbackgroundaboutatopic
d.uncoveringperceptionsaboutabrand
e.diagnosingproblems
Question48
Theobjectiveofa(n)_____istoobtainmultipleperspectivesofasingleorganization,situation,event,orprocessatapointintimeor
overaperiodoftime.
Chooseoneanswer.
a.lifehistory
b.oralhistory
c.casehistory
d.culturalhistory
e.semanticmap
Question49
Whichtypeofresearchisdesignedtoaddresscomplex,practicalproblemsusingbrainstorming,followedbysequentialtrialanderror
attemptsuntilthedesiredresultsareachieved?
Chooseoneanswer.
a.Casehistory
b.Actionresearch
c.Causalresearch
d.Groundedtheory
e.Ethnography
Question50
Whichtermbelowisusedtodescribethecombiningofseveralqualitativemethodsorcombiningqualitativewithquantitative
methods?
Chooseoneanswer.
a.Triangulation
b.Dyadicsupport
c.Interraterreliability
d.Projection
e.Componentsorts