AdoptionofRedTacton

HowwillRedTactonbeused?
MilitaryApplications
SomeoftheapplicationssuggestedforRedTactonontheirwebsitearewirelessheadphones,wearablemedicaldevices,
securityapplications,andpointofsaleinteractions.InorderforRedTactontechnologytobeadopted,anapplicationis
neededthatwillutilizethebenefitsofthetechnologyandhavethefinancialandtimeresourcesfortheResearchand
Developmentneededtoimplementthetechnology.Lookingatourlistofpossibleapplications,werecommendasecurity
applicationthatwouldhavethoseresources.
Onepossibleapplicationisgunsecurity.ThewarinIraqisanexcellentexampleofwheregunsecuritywouldbehighly
beneficial.Gunsareroutinelytakenfromdeadorwoundedsoldiersandthenusedbytheenemy.IfaRedTacton
transceiverwereimplantedinthegunandprogrammedtoatransceiverwornbyasoldier,thenonlythatsoldiercouldfire
theweapon.ThereisaalsoahugeblackmarketforstolenweaponsandifthoseweaponshadtheRedTactontransceiver
builtin,theycouldberendereduselesswithoutthecorrespondingtransceiverthatisprogrammedtoallowtheweaponto
befired.Thereisalsothepoliceforcethatwouldlikeamethodtopreventsomeonetakingtheirguninascuffleor
someonestealingtheirgun.
HereisapossibletimelineofastagedimplementationofgunsecurityusingRedTacton.
2008

2009

2010

2011

2012

2013

Developthe
RedTacton
technology
sothatitcan
beusedby
soldiersin
therigorsof
awarina
physically
hostile
environment

Developa
RedTacton
devicefora
highend
weaponsuchas
theJavelin
antitank
missile.A
transceiveris
builtintothe
Javelinandalso
onthesoldieror
soldiers
assignedtothat
weapon.Only
thatsoldieror
teamof
specified
soldierscanfire
thegun.Ifthe
Javelinisstolen
ortakenfroma
deador
wounded
soldier,it
cannotbefired
withoutthe
transceiver.

Asmore
improvementsto
thetransceiverare
madeinregardto
size,reliability,
and
programmability
thankstothe
Departmentof
DefenseR&D
money,addthe
technologyto
morecommon
gunsusedin
warfaresuchas
theM16.
RedTacton
transceivershave
thecapabilityof
being
programmedso
thatallmembers
ofaplatooncould
usetheweaponry
assignedtothat
platoon.

Usethe
RedTacton
technologyin
othermilitary
equipmentsuch
ascomputersand
communication
devicesthat
requiresecurity.
Bynowthe
devicehas
becomecheaper
andeasierto
deploy.

Introducethe
technologyinto
USpolice
forces.The
gunsand
weaponryused
bythatpolice
forceare
outfittedwith
RedTacton
transceiversas
wellasallthe
policethat
wouldusethose
weapons.Police
nolongerhave
tofearthattheir
gunswillbe
takenfrom
theminascuffle

Requirethe
RedTacton
securityforall
gunssoldinthe
US.This
requirementwill
behotly
contestedbythe
NRAbutthe
countrywillbe
readyforgun
securityafter
incidents
involvingguns
becomemore
numerousand
deadlier.

Mustdo

Maydo

Maydo

Maydo

andused
againstthem.

Maydo

Maydo

Thischartshowsastagedmethodofimplementingthetechnologywhereeachstageisbuiltupontheotheranda
decisionismadetoeitherproceedwiththenextsteportoabandonifthetechnologyormethodologyisnotworking.
Deferatransceivermaybedevelopedthatcanbeimplantedinthebodywhichwouldmakeitmuchmoredifficultto
stealthetransceiveroffadeadorwoundedsoldier.Thistechnologymaybemetwithresistanceandthecompanymay
wanttodeferthisoptionuntilthereismoreacceptanceoftheimplanteddevice.
Abandonthistechnologymayneedtobeabandonedifthecostsbecometoogreatforthebenefit.Itmayalsoneedto
beabandonedifitdoesntworkinacriticalsituationorinaphysicallyextremesituationsuchasasandstormorintense
heat.
Scaleupordownifthetechnologyissuccessful,theproductcanbescaledupandusedinotherweaponryor
equipment.Theproductmayneedtobescaledbackfthesituationchanges.Forexample,thenextUSPresidentcould
endthewar.
StrategicgrowthInthisscenario,theabilitytoaddonnewfeaturesorcapabilitiesarebuiltintotheproduct.For
example,transceiverswornbyanindividualcouldbeprogrammedforotherdevicesoruses.
Switchswitchthetechnologyforotherusessuchasmedicalorconsumerpointofsale.

MedicalApplications
Anotherpossibleapplicationisinthemedicalfieldforadiseasesuchasdiabetes.Type2diabetesisadisorderinwhich
thecellsdonotuseinsulinproperly.Astheneedforinsulinrises,thepancreasgraduallylosesitsabilitytoproduceitand
thebodysbloodsugarhastobemonitoredseveraltimesaday.Ifneeded,syntheticinsulinhastobetakenbypillor
injectedintothebodytomaintaintheproperglucoselevels.Type2diabetesistypicallyassociatedwitholderage,
obesity,afamilyhistoryofdiabetes,andotherfactors.In2005,10.3millionofthepopulationage60yearsorolderhad
diabeteswhichis20.9%ofthepopulation.AstheBabyBoomersage,thispercentagewillincrease.Overall,7%ofthe
USpopulationhasdiabeteswithadirectmedicalcostof$92billionandanindirectcost(disability,workloss,premature
mortality)of$40billion.In2002,thetotalcostofdiabetesintheUSwas$132billion.Ifawaycouldbefoundto
accuratelymonitorthebloodsugaranddispensetheproperamountofinsulinviaapump,itwouldsavemoneyandbe
saferforthepatient.
HereisapossibletimelineofastagedimplementationofadiabetespumpusingRedTacton.
2008
UseRedTacton
technologyto
developadevicethat
canbeusedto
determineblood
sugarleveland
displaythat
informationonan
easytoreaddevice
tothepatient.

2010

2012

2014

Developaninsulin
pumpthatis
equippedwitha
RedTacton
transceiverto
communicatewith
thebloodsugarlevel
RedTactondevice.As
insulinisneededby
thebody,the
transceiverswould
communicateandthe
properamountof
insulinwouldbe

UsingaRedTacton
device,developa
methodtoupload
theinsulinusage
informationtoa
databasewhereit
canbeanalyzedfor
trends.Byknowing
thisinformation,it
maybepossibleto
determinethecause

DevelopaRedTacton
transceiverthatcanbe
usedby
hospitals/medical
facilitiesto
communicatewitha
patientstransceiverto

dispensed.

ofspikesorvalleysin
insulinuseand
possiblytreatitina
differentmanner.

immediatelyget
patientinformation
andbodyvital
informationsuchas
temperature,pulse,
bloodpressure,and
bloodsugarlevels.

Mustdo

Maydo

Maydo

Maydo

Thischartshowsastagedmethodofimplementingthetechnologywhereeachstageisbuiltupontheotheranda
decisionismadetoeitherproceedwiththenextsteportoabandonifthetechnologyormethodologyisnotworking.By
breakingtheprojectdownintodiscreetstages,wearemainlytryingtolimitheextentofpotentiallosses.
Deferatransceivermaybedevelopedthatcanbeusedbythehospitalormedicalfacilitiestoquicklycollectpatient
informationandbodyvitalinformation.Thistechnologymaybemetwithresistancebecauseofprivacyissuesandthe
companymaywanttodeferthisoptionuntilthereisconsumeracceptanceofthistypeofdevice.
Abandonthistechnologymayneedtobeabandonedifthecostsbecomegreaterthanthebenefit.Itmayalsoneedto
beabandonedifitdoesntworkinacriticalsituationorinaphysicallyextremesituationsuchasasandstormorintense
heat.
Scaleupordownifthetechnologyissuccessful,theproductcanbescaledupandusedinothermedicalequipment
suchasheartpacemakers.Theproductmayneedtobescaledbackifthesituationchanges.Itispossiblethatapandemic
coulddecimatetheolderpopulationandtherewouldbeamuchsmallerpercentageofthatpopulation.Itisalsopossible
thatthehealthofAmericanswillgreatlyimproveandtheincidenceofdiabeteswilldramaticallydecrease.
StrategicgrowthInthisscenario,theabilitytoaddonnewfeaturesorcapabilitiesarebuiltintotheproduct.For
example,transceiverswornbyanindividualcouldbeprogrammedforotherdevicesorusessuchasfinancialtransactions
orhealthinsurancetransactions.Theycouldalsobeusedfordietaidssuchasahungersuppressant.
Switchswitchthetechnologyforotherusessuchasmilitaryorconsumerpointofsale.

ConsumerApplications
ManyoptionsexistforintegratingRedTactonintoourdailylivesthroughnumerousconsumerapplicationssuchas
admissionssystemsandpaymentprocesssingdevices.Forexample,acommuterinalargecitymayhavetheirdevice
programmedtointeractwithaturnstyleinasubwaystation.Eachtimeourcommuterwalksthroughtheturnstylehewill
touchtheturnstyleandtransmithissubwayuserIDnumbertothereceiverintheturnstyle.Thereceiverwillthenrelay
thatinformationtoadatabasewhichcheckstheusersbalance.Iftheuserhasenoughmoneyinhisaccountforasubway
ticket,theturnstylewilllethimthroughtothetrain.Ifnot,hewillbealertedandaskedtopayafeeonthespot.
HereisapossibletimelineofastagedimplementationofasubwayturnstilepaysystemusingRedTacton.
2008
UseRedTacton
technologyto
developadevicethat
canbeusedtoallow
peopleaccessto
variouslocations
basedonpermissions
thathave
programmedinto

2010

2012

2014

Connecteach
RedTactontransceiver
toadatabasethat
storesbalance
informationand

Enabledatabasesto

eachtransceiver.

Mustdo

communicates
permissionstothe
turnstiledevicebased
onaccountbalances.
Iftheuserhaspaid
forenough
admissionstothrough
theturnstile,the
devicewillletthem
through.Acounter
onthedatabasewill
keeptrackofwhen
theusermustbuy
moreadmissions
throughtheturnstile.

talktobanksystems
thatwouldallow
userstoupdatetheir
accountsandpayfor
newadmissions
throughtheturnstile
whenevertheuser
wasoutofmoneyin
theirprepaid
balance.

Maydo

Maydo

Implementapayper
usesystemthatreads
ausersRedTactonID
numberandrecords
theiraddress.The
systemssendsabillto
userattheendofa
predeterminedcycle
periodfortheusage
chargestheyincurred.

Maydo

Thischartshowsastagedmethodofimplementingthetechnologywhereeachstageisbuiltupontheotheranda
decisionismadetoeitherproceedwiththenextsteportoabandonifthetechnologyormethodologyisnotworking.By
breakingtheprojectdownintodiscreetstages,wearemainlytryingtolimitheextentofpotentiallosses.
Defera\thepayperusesystemmayneedtobedeferredifthedatabasethatwillcommunicatewiththeturnstilescannot
beintegratedwiththeRecTachtondevice.Sincethisareaoftheapplicationhasthemostuncertainty,ithasbeensaved
forlast.
Abandonthistechnologymayneedtobeabandonedifthecostsbecomegreaterthanthebenefit.Itmayalsoneedto
beabandonedificonsumersdon'tadoptthenewtechnology.
Scaleupordownifthetechnologyissuccessful,theproductcanbescaledupandusedinothertransportationsystems
suchaslightrail,metrobussystems,andpassengerrail.Itmayalsobescaledupifconsumersstarttousepublic
transportationinlargernumbersbecauseofthepriceofgasoline.Theproductmayneedtobescaledbackifthesituation
changes.
StrategicgrowthInthisscenario,theabilitytoaddonnewfeaturesorcapabilitiesarebuiltintotheproduct.For
example,transceiverswornbyanindividualcouldbeprogrammedforotherdevicesorusessuchasfinancialtransactions
invendingmachines.
Switchswitchthetechnologyforotherusessuchasmilitaryormedical.

CriticalSuccessFactors
MilitaryApplications
Thecriticalsuccessfactorsofthistechnologyarethatitmustworkoritwillbeabandonedforgunsecurity.Thelast
thingthatthemilitarywantsisforsoldiersnottobeabletofiretheirweaponsattheenemybecauseofatechnicalglitch.

Thetechnologymustprovidethesecuritythatitisdesignedtoprovide.Forexample,theenemyorblackmarketerscant
replicatethetransceiverorreprogramthetransceiversfortheiruse.
Anothercriticalsuccessfactoristhatthetechnologyisacceptedbythesoldierswhoselifeisontheline.Theyhaveto
seethebenefitofthesecurityandtheyhavetohavefaithinitandtrustthatitwillworkinallsituations.
ForthetechnologytobeadoptedbytheUSpopulationforguncontroltherewillneedtobealawpassedthatrequiresthe
technology.Howeveritispossiblethatevenwithoutalaw,aconscientiousgunownerwouldelecttohavethe
RedTactontechnologyinstalledontheirguntopreventachildorintruderfromusingthegun.Thepriceofthe
RedTactontechnologywouldneedtobecompetitiveforthistobeviable.

MedicalApplications

Onecriticalsuccessfactorofthistechnologyinamedicalapplicationisisitmustworkoritcouldcreatealifeordeath
situation.Ifadeathoccursthatwascausedbythetechnologynotworkingproperly,thenegativepublicityandlawsuits
willforcethetechnologytobeabandonedforamedicalapplication.
Anothercriticalsuccessfactoristhatthecostmustnotoutweighthebenefitsprovidedbythetechnology.Also,another
factoristhatthepatientsacceptthetechnology.

ConsumerApplications
OneimportantcriticalsuccessfactorintheConsumerapplicationsarenaisthatRedTactonmustobtainwidespread
adoptioninorderforittobeusefulandprofitable.Forthistohappen,thetechnologywillneedtobecompetitively
pricedwithcompetitivetechnologies.TheproductwillgrowinpopularityquicklyifmoredevicesintegrateRedTacton
technology.
Additionally,consumerswillneedtobeeducatedonthebenefitsandsecurityfeaturesofRedTactonandhowmost
importantlyhowitdiffersfromcurrentalternativesthatarebeingusedsuchasWiFiandBluetooth.

Predictions
Basedonourthreescenarioslistedabove,wepredictthatthemostlikelyapplicationwillbeinthemedicalfield.This
areahasthefinancialresourcesavailableforResearchandDevelopmentanditalsohasthepotentialtobebeneficialtoa
largepercentageofthepopulation.IftheRedTactontechnologyisadoptedforaninsulinpumpfordiabetes,itwillgain
acceptancewiththosepatientsandmedicalprofessionalsandnewuseswillbecomeapparentforthistechnology.Those
mightincludeheartpacemakersorpumps,hormonetherapy,drugtreatments,etc.Hopefully,overthelongrun,this
technologycanmakethehealthcareprofessionsafer,morereliable,andcosteffective.

EmergingTechnologyBBC
DianneBrotherson,WendyBeatty,RachelCorronMIS535TelecommunicationsManagement