Professional Documents
Culture Documents
BB 4137
Telephone:
818-677-2411
e-mail:
adechter@csun.edu
URL
www.csun.edu/~vcmgt0j3
Office Hours:
Course Description
Operations management is a field of study that focuses on the efficient transformation of resource
inputs, such as labor and materials, into useful outputs, such as products and services. Traditionally,
operations management has been a study of manufacturing processes, but as our economy has
become dominated by services, the concepts from operations management are being applied to
service industries.
The intent of this course is to provide students with the concepts and tools necessary to manage a
service operation effectively. The topics are organized around four modules: (1) Overview of
Services, (2) Service Quality and World-Class Service, (3) Design of Service Systems, and (4)
Managing Service Operations.
Course Format and Evaluation
The course consists of lectures, discussion of cases, and in-class presentations. A variety of work is
expected, including written case analyses, case discussion, and homework problems. Groups of
three students each will work as a team and prepare two written cases. A Walk-Through-Audit
(WtA) of an actual service operation will be designed and conducted by each team with
presentation of the results during the last two weeks of class. Assigned homework problems will not
be collected or graded, but they will provide an excellent preparation for the midterm and final
exams. Solutions to the homework problems will be provided.
Grading
Final grades will be given using the (+/-) system. Tentative weights used will be:
Written Case Analysis 2@10%
20%
Walk-Through-Audit
20%
Midterm Exam
30%
Final Exam
30%
Required Textbook
Fitzsimmons, James A., and Mona J. Fitzsimmons, Service Management: Operations, Strategy, and
Information Technology, 3rd Edition, Irwin/McGraw-Hill, 2000.
Meeting
Dates
Subject
Reading
Case
Homework
June 3
Ch. 1
June 4
June 5
Introduction and
Organization of Course
The Nature of Services
Service Quality
2
3
4
June 6
Ch. 3 (59-69)
June 10
Ch. 18
June 11
Ch. 5
7
8
June 12
June 13
June 17
10
June 18
11
June 19
Facility Location
Techniques
The Service Encounter
Ch. 7 (171-177,
186-190)
Ch. 7 (177-185)
12
13
14
June 20
June 24
June 25
15
June 26
16
Ch. 2
Ch. 3 (43-59)
Ch 9
Midterm Exam
Exam Review
Forecasting Demand for
Services
Time Series Forecasting
Techniques
Ch. 10 (261267)
Ch. 10 (267276)
June 27
Ch. 11
17
July 1
Ch 13 (365-373)
18
July 2
Demand Management
Strategies
Capacity Management
Strategies
19
July 3
20
July 4
21
July 8
Managing Facilitating
Goods
Independence Day
No Class
Inventory Models
22
23
24
July 9
July 10
July 11
WtA Presentations
WtA Presentations
Final Exam
Ch.13 (373-380)
Ch. 14 (408419)
The
complaint
Letter
3.2, 3.3, 3.4,
3.6, 3.7, 3.8
Museum of
Art and
Design
100 Yen
Sushi House
HMO (A)
and (B)
HMO (C)
Amy's Ice
Cream
Oak Hollow
Evaluation
Center
Ill Be
Seeing You
10.1, 10.2,10.4,
10.5, 10.7, 10.8
Gateway
International
Airport
13.1, 13.2,
13.5, 13.6, 13.7
Elysian
Cycles
14.1, 14.2,
14.4, 14.7,
14.8,14.17
Groups of three students each will work as a team and prepare two written case analyses from the
cases listed in the course outline. In general, the case write-ups should address the case questions
and be no more than four printed pages including any tables and exhibits. The case write-ups are
due one week after they are discussed in class.
During the first week of class, each student group will use the table below to identify, in priority
order, three cases (in each category) they wish to write up during the semester. I will assign one
qualitative case and one quantitative case to each group attempting to conform to the group's
request, but also ensuring that each case is covered by at least two groups.
Case Write-up Choices
Week
2
3
4
Qualitative Cases
The Complaint
Letter
Museum of Art and
Design
100 Yen Sushi
House
Priority
Quantitative Cases
Priority
Health Maintenance
Organization (A and B)
Health Maintenance
Organization (C)
6
8
9
10
11
12
Team Members:
____________________________
_________________________________
____________________________