HRC Handbook Intro and Bms 2013 Updated

Affiliated to the
University of Mumbai
Handbook
Degree College
Bachelor of Management Studies (BMS)
B. Com - Accounting & Finance (BAF)
B. Com. - Banking & Insurance (BBI)
B. Com - Financial Markets (BFM)
Bachelor of Mass Media (BMM)
Add-on Courses - Commerce
Master in Commerce (M. Com) - Business Management
Master in Commerce (M. Com) - Advanced Accountancy
2013-14
Contents
BACHELOR OF MANAGEMENT STUDIES [BMS]
First Year - Semester I................................................................................................................. 7
First Year - Semester II .............................................................................................................. 15
Second Year - Semester III ....................................................................................................... 22
Second year - Semester IV ....................................................................................................... 30
Third Year - Semester V ............................................................................................................ 37
Third Year - Semester VI .......................................................................................................... 49
BACHELOR OF COMMERCE B. COM ACCOUNTING AND FINANCE
First Year - Semester I .............................................................................................................. 61
First Year Semester II ............................................................................................................. 67
Second Year - Semester III ....................................................................................................... 74
Second year - Semester IV ....................................................................................................... 79
Third Year - Semester V ............................................................................................................ 85
Third Year - Semester VI ........................................................................................................... 90
BACHELOR OF COMMERCE B. COM. BANKING & INSURANCE
First Year - Semester I .............................................................................................................. 96
First Year Semester II ........................................................................................................... 102
Second Year - Semester III ..................................................................................................... 107
Second year - Semester IV ..................................................................................................... 112
Third Year - Semester V .......................................................................................................... 119
Third Year - Semester VI ......................................................................................................... 125
BACHELOR OF COMMERCE B. COM FINANCIAL MARKETS
First Year - Semester I ............................................................................................................ 132
Third Year - Semester V .......................................................................................................... 150
Third Year - Semester VI ......................................................................................................... 154
BACHELOR OF MASS MEDIA [BMM]
First Year - Semester I ............................................................................................................ 161
Third Year - Semester V (Advertising) ..................................................................................... 190
Third Year - Semester V (Journalism) ..................................................................................... 200
Third Year - Semester VI (Advertising) .................................................................................... 205
Third Year - Semester VI (Journalism) .................................................................................... 214
ADD-ON COURSES
Information ............................................................................................................................. 222
Add-On-Course - Advertising, Sales Promotion & Sales Management ................................... 224
Add-On-Course- Tourism and Travel Management ................................................................. 230
Add-On-Course - Tax Procedure & Practice ........................................................................... 237
Master of Commerce - M. Com.
Part I
............................................................................................................................. 246
Part II
............................................................................................................................. 255
Faculty - Degree College......................................................................................................... 263
2
From the desk of the Principal

Greetings from the Staff and Students of H.R. College of Commerce &
Economics!
You will be glad to learn that the National Assessment & Accreditation
Council (NAAC) has awarded H.R. College of Commerce & Economics
with a CGPA of 3.72 on a scale of 4, the highest CGPA in India under the
revised scheme; and the highest score in Maharashtra till date.
H.R. College of Commerce & Economics was awarded the 'Best College Award'
by the University of Mumbai for the year 2010 - 2011 in recognition of valuable
academic achievements and participation of the college teachers in the University system through various bodies of the university.
The goal of H.R. College has been to design an education to help students
meet the challenges and opportunities that await students as they make their
way in the world as citizens and as leaders, to equip them to succeed and
flourish and to live useful, creative, responsible and reflective lives.
At H.R. College the students are exposed to a variety of instructional and
learning styles, including lectures, discussion sessions and corporate seminars, so that they experience new and interesting ways of learning. The faculty
is constantly upgrading their knowledge, focusing on not only what they teach
and how they teach, as well as how students learn. The efforts of the faculty
are ably supported by practitioners from the corporate world and industry.
The strength of H.R. College lies in its thrust on internationalization which has
helped a large number of students and faculty to travel to different universities
in India and gain a global exposure. We are glad to announce that Warwick
Business School, University of Westminster and SP Jain Global Centre of
Management have introduced generous scholarships for our students.
There is also a thrust on social responsibility in the college with students
being encouraged to participate actively in social work and build sensitivities
to the world outside their college which is not as privileged.
As Principal of H.R. College, I take this opportunity in welcoming you all to the
college and do hope that you will have ample opportunities for continued intellectual and personal growth.
Dr Indu Shahani
Principal
About HR College
The Hyderabad (Sind) National Collegiate Board started the H. R. College of Commerce & Economics in
1960. H. R. College is exclusively a Commerce and Management college affiliated to the University of
Mumbai and offers courses leading to :
B.Com. - A Graduate degree in Commerce with Management or Accountancy
B.Com. (dual degree) - A Graduate degree in Commerce plus Advanced Diploma in Advertising/
Tourism &Travel / Tax Procedure & Practice
B.Com. - Accountancy and Finance
B.Com. - Banking and Insurance
B.Com. - Financial Markets
B. M. S. - A Graduate degree in Management
B. M. M. - A Graduate degree in Mass Media
M.Com - A Post-Graduate degree in Commerce (Management or Accountancy).
Ph. D. - A Doctoral Programme in Commerce (Business Economics)
Career Paths at HR College
BACHELOR OF MANAGEMENT STUDIES [BMS]
First Year B.M.S.

FIRST YEAR - SEMESTER I
1.1
1.2
1.3
1.4
1.5
1.6
1.7
Foundations of Human Skills

Introduction to Financial Accounts
Business Law
Business Statistics
Business Communication
Principles of Management
Introduction to Computers
FOUNDATIONS OF HUMAN SKILLS

Module 1.1
Unit I
Understanding Human Nature
Basics of Human Nature

i.
Influence of Environment and Heredity
ii.
Concept of Attitude
Unit II Concept of Intelligence
Intelligent Quotient
Intelligence as Basis of Abilities

Unit III Effective Thinking
Thinking Skills
Thinking Styles
Concept of Six Thinking Hats

Unit IV Individual Interaction and skills:
Basic Interaction Skills-Personal and interpersonal intrapersonal skills. Concept, definition,
meaning of skill-types of skills; conceptual, supervisory, technical, managerial and decision
making skills.
Group Influence on Interaction Skills

Recommended books :
1.
Industrial Psychology, Gosh P. & K & Ghorpade M.B., Himalaya, Mumbai 1999
2.
Organizational Behaviour, Newstrom J.Keith D, Tata McGraw Hill. New Delhi
3.
Organizational Behaviour, P.G. Aquinas, Excel Books. Delhi
4.
Applied Industrial/Organizational Psychology, Aamodt. M.G., (4th ed). Wadsworth / Thomson
Learning
5.
Organizational Behaviour., Hellriegel.D. & Slocum J.W., South Western / Thomson Learning
6.
Organizational Behaviour, Luthans E., (10th ed) Mc Graw Hill.
7.
Understanding Organizational Behaviour, Pareek. U., Oxford University Press. New Delhi
8.
Organizational Behaviour: Concepts, Controversies and Applications, Robbins S.P., (11th Edition)
Prentice Hall of India. New Delhi
7
INTRODUCTION TO FINANCIAL ACCOUNTS

Module 1.2
Unit I
A.
Meaning and Scope of Accounting: Need. Development and definition: Book- keeping and
accounting; Persons interested in accounting: Disclosures : Branches of accounting : Objectives of
accounting.
B.
Accounting Transactions: Accounting cycle, journal, journal proper, Opening and closing entries,
Relationship between journal & ledger: Rules regarding posting; Trial balance; Subsidiary books:
Bank reconciliation statement.
C.
Accounting Standards:
AS 1 :
Disclosure of accounting policies: Meaning of accounting policies - Purpose - Different
policies - Areas of policies - Disclosures of policies - Disclosure of change in policies
- Simple illustrations
AS 6 :
Depreciation accounting: Meaning - Definitions - Importance - Factors - Useful life of a
depreciable asset - Estimating useful life - Additions - Residual value - Methods Disclosure of surplus - Change in method - Simple illustrations
AS 9 :
Revenue recognition: Meaning and scope - Transactions excluded - Sale of goodsRendering of services - Effect of uncertainties - Disclosure - Simple illustrations
AS 10 : Accounting for fixed assets : Meaning - Definitions - Importance - Cost of fixed assets
- Self constructed fixed assets - Non-monetary consideration-Improvements, repairs,
additions and extensions - Revaluation - Sale or retirement - Valuation of fixed assets
in special cases - Special types of fixed assets - Disclosure
Unit II
A.
1)
2)
3)
B.
Expenditure: Classification of Expenditure - Capital, Revenue and Deferred

Revenue Expenditure : Distinction between capital expenditure and revenue expenses;
Unusual expenses; Effect of error; Criteria tests
Receipts : Capital receipt, Revenue receipt, Distinction between capital receipts and revenue
receipts
Profit or Loss : Revenue profit or loss, Capital profit or loss,
Depreciation Accounting :
Practical problem based on accounting treatment by provision for depreciation using SLM and
RBM
methods
Unit III : Trial Balance and Final Accounts of a Sole Proprietor

Introduction to trial balance and final accounts of a sole proprietor. Rectification of errors.
Preparation and Presentation of Final Accounts in Horizontal Form: Manufacturing Account: Trading
Account; Profit and Loss Account: Balance Sheet
Unit IV : Accounting in Computerized Environment
An overview of computerized environment.
Features of computerized accounting system.
Concept of grouping of accounts.
Codification of accounts.
Maintaining the hierarchy and ledgers.
Accounting packages and consideration of them in selection.

8
Recommended books :
1.
An Introduction to financial Accounting, Andrew Thomas, McGraw Hill
2.
Financial Accounting - A Managerial emphasis, Ashok Banerjee, Excel Books
3.
Financial Accounting, Weugamt., Keiso, Kimmel
4.
Accounting Theory - an Introduction, L.S.S. Porwal , Tata McGraw Hill
5.
Elements of Accounts, T S Grewal, S. Chand & Co.,
6.
Business Accounting , Frank Woods, Pitman Publication
7.
Advanced Accountancy, R.L. Gupta & M. Radhaswamy, S. Chand & Co. (P) Ltd., New Delhi.
8.
Accounting Standards, -, Institute of Chartered Accountants of India. New Delhi
9.
Financial Accounting for Management Texts & Cases, Dr. Dinesh D. Harsolikar, Multi-Tech. Publishing
Co. Ltd., Mumbai
10.
Indian Accounting Standards and US Gaap, Ashish Bhattacharya, Tata Mc Graw Hill & Co. Ltd., Mumbai
11
Financial Accounting, Warren, Thomson learning
12. Company Accounting Standards, Shrinivasan Anand, Taxman
13. Financial Accounting, J.R. Monga, Girish Ahuja, Mayur Paper Back
BUSINESS LAW
Module 1.3
Unit I
A)
Law of Contract ( The Indian Contract Act, 1872) : Section 1-30
Essential Elements of Contract - Agreement and Contract - Capacity to Contract - Free Consent Consideration - Lawful objects/consideration
B)
Sales of Goods Act, 1930
Scope of the Act - Sale and Agreement to sell - Essentials of a valid sale Contract - Conditions and
Warranties - Rights of an unpaid seller - Rules of Delivery - Auction sales - CIF & FOB contract
C)
Indian Partnership ( The Indian Partnership Act, 1932)
What is Partnership? - Partnership Formation - Types of Partnerships - Dissolution of Partnership
- Rights, Duties and Liabilities of partners
Unit II : Negotiable Instrument Act, 1881
Introduction of Negotiable Instruments - Characteristics of Negotiable Instruments - Different types of
Negotiable Instruments - Parties to Negotiable Instruments - Negotiation, Endorsement and Presentment - Criminal Liability on Dud cheques
Unit III : Companies Act, 1956 (Section 1-100)
What is company? - Incorporation of Company - Memorandum of Association & Articles of Association Prospectus - Meetings - Board of Directors
Unit IV : Consumer Protection Act, 1986
Objects of consumer Protection - Introduction of consumer - Who is consumer? - Meaning of the words
"Goods and Services" - Meaning of the words "Defects and Deficiencies of Goods and services" - Consumer disputes and complaints - Unfair Trade Practice - Consumer Protection Councils - Consumer
Disputes - Redressal Agencies
Recommended books :
1.
Bare Act relating to the various laws, ,
2.
Business Law, K.R.Bulchandani, Himalaya Publishing House
3.
Elements of Mercantile Law, Kapur N.D., Sultan Chand
9
4.
5.
6.
7.
8.
9.
Business Law, S.S.Gulshan, Excel Books. Delhi

Business Law, P.K.Goel, Biztantra
A Manual of Mercantile Law, M.C.Shukla, Chand & Co.
Students Guide to Corporate Law, Datey V, Taxman, New Delhi
Company Laws, Dr. Avtar Singh, Eastern Book Company
Business legislation management, M.C. Kuchhal, Vikas Publication House, New Delhi, Noida -14
BUSINESS STATISTICS
Module 1.4
Unit I : Descriptive Statistics for Univariate Data
Introduction to Statistics: Types of data. Data collection methods - Census and Sample Survey:
Presentation of Data: Tabular (Frequency distribution) and Graphical (Frequency Curve. Ogives,
Histogram)
Measures of Central Tendency: Arithmetic mean, median, mode, geometric mean-their properties
and applications.
Measures of Dispersion: Absolute measures Range, Quartile deviation, Standard deviation, Variance and Relative measures - coefficient of range, coefficient of quartile deviation, coefficient of variation.
Unit II : Forecasting Techniques:
Correlation and Regression: Karl Pearson's coefficient of correlation (Properties and calculation):
Spearman's Rank Correlation coefficient, regression equation - Statement and use.
Time Series: Components, Additive and multiplicative models, Estimation of linear trend by
(i)
least squares method
(ii)
moving average method.
Determination of seasonal trend using simple average method.
Index Numbers: Meaning and uses, Simple and composite index number.
Aggregative and average of price relatives simple and weighted index numbers, Construction of
index number-fixed and chain base.
Laspayre's Paasche's Kelly's and Fisher's index numbers.
Construction of (i) Consumer price index
(ii) Cost of living index numbers.
Deflating, Splicing, Shifting of Base Year.
Conversion from fixed Base to Chain Base index numbers and vice-a-versa..
Unit III : Probability and Probability Distribution:
Probability:
Sample space as a concept, different types of events. Definition of probability.
Addition and Multiplication Laws of probability
(Statements and use only) conditional probability.
Bayes Theorem ( concept only)
Random Variable, Expectation and Variance. Probability distributions-Binomial and Normal.
Unit IV : Testing of Hypotheses:
Sampling distribution : Sample mean and Sample proportion. Determination of sample size. Central
Limit Theorem (Statement only)
Hypothesis: Simple and composite, null and alternative.

Two types of errors, level of significance ( concepts only)
Large sample test Tests based on Normal distribution (Tests for mean and difference in two means,
proportion and difference in two proportions). Interval estimation. t-Test (concept only)
10
Recommended books :
1.
Statistics for Management, Richard Levin and David S. Rubin, Prentice Hall of India, New Delhi.
2.
Statistics for Business & Economics, David R Anderson, Dennis J Sweney, Thompson Publication
(Scuta Eastern)
3.
Fundamentals of Statistics, S.C. Gupta, Himalaya Publishing House.
4.
Business Statistics, Bhardwaj, Excel Books, Delhi
5.
Introduction to Probability theory and its Application, Feller W., Wiley
6.
Data Analysis for Managers, Roberts H, Scientific Press
7.
Statistics For Management , Sharma, Himalaya Publishing House.
8.
Theory and Problems of Statistics , M.R.Spiegel., McGraw Hill Publishing Co.
9.
Elementary Statistics, S.P. Gupta and Archana Gupta, Sultan Chand and Sons, New Delhi.
10. Business Statistics, J.S. Chandan, Vikas Publishing House
11.
Mathematics for Business and Social Sciences , Mizrahi and Sullivan, John Wiley and Sons
12. Mathematics for Business Studies, J.K. Thukral, Mayur Publications
13. Business Mathematics, S.K. Singh & J.K. Singh, Brijwasi Book distributors and publishers.
14. Theory & Problems of Business Statistics , Schaum's Outline Series, McGraw Hill Book Company
15. Mathematics & Statistics for Management, K.B. Akhilesh and S. Balasubrahmanyam, Vikas
Publication House Pvt. Ltd., New Delhi, Noida-110 014
BUSINESS COMMUNICATION
Module 1.5
Unit I
Fundamentals of Communication - Definition, Meaning-Types, process and importance
Unit II Effective Communication
Concept & Practice of Effective Communication
Barriers to Effective Communication
Methods to Improve Communication Skills

Unit III Written Communication Skills
Report Writing
Letter Writing
Preparation of Promotional Material

With special reference to Banks, Insurance companies and Joint Stock Companies.
Unit IV Oral Communication Skills
Understanding Audience
Use of Language
Use of Tone
Understanding Body Language

Recommended books :
1.
Effective Communication, Rai Urmila, Himalaya, Mumbai.
2.
Business Communication, Kaul, Prentice Hall India
3.
Basic Business Communication, Lesikar, TMH
4.
Business Communication & Personality Development, Das, Excels Books, Delhi.
5.
How to Listen Better?, Pramila Ahuja & G Ahuja, Sterling Publication
6.
Contemporary Business Communication, Scot, Biztantra
7.
Business Communication for Managers: An Advanced Approach, Penrose, Thomson learning
8.
Business Correspondence, Whitehead G & H, A.H. Wheeler, Allahabad
9.
Business Communication, R.K. Madhukar, Vikas Publishing House, Pvt. Ltd., New Delhi.
11
PRINCIPLES OF MANAGEMENT
Module 1.6
Unit I
Management - Concept, nature, process and Significance. An overview of functional areas

of management, managerial roles (Mintzberg)
Evolution of Management Theory - Work of Fredrick W. Taylor, Fayol's contribution, Behavioral
Science approach, Contingency approach.
Unit II
Management Functions - Planning, Organising, Staffing, Directing and Controlling.

Planning: Meaning-importance-elements-process-limitations
Decision Making-concept, importance and steps in decision making
Preparation of Business Plan.
Unit III Organising - Concept, nature and significance, Authority and responsibility relationships,
centralization and decentralization, departmentation, organization structure forms.
Staffing - importance, sources of recruitment, selection process.
Unit IV
Directing meaning and steps in direction, motivation concept, theories, Maslow,
Herzberg, Mc Gregor.
Leadership - concept, styles and traits.
Control: concept, process, Effective control system, control techniques.

Coordination-concept, Definition and importance.
Recommended books :
1.
Essentials of Management, Koontz H & W, McGraw Hill, New York
2.
Principles of Management, Ramaswamy, Himalaya, Mumbai
3.
Management Concept and Practice, Hannagain T, McMillan, Delhi
4.
Basic Managerial Skills for All, McGrath, E.H., Prentice Hall of India
5.
Management - Text & Cases, VSP Rao, Excel Books, Delhi
6.
Essentials of Management, Massie Joseph, Prentice Hall of India
7.
Management: Principles & Guidelines, Thomas N. Duening & John Ivancevich, Biztantra
8.
Management Concepts and OB, P.S. Rao & N.V. Shah, Ajab Pustakalaya
9.
Management Concepts and Strategies, J.S. Chandran, Vikas Publishing House
10. Principles of Management, Tripathi P.C., Tata McGraw Hill
11.
Principles of Management: Theory and Practice, Sarangi S.K., V.M.P. Publishers & Distributors
12. Principles of Management, Terry G.R., ATTBS
INTRODUCTION TO COMPUTERS
Module 1.7
Unit I : Computer Hardware and Software
A)
Hardware
1.
Processors: Definition. Diff. types their clock speeds and differences Intel, AMD,
Cyrix, Motorola, Celeron, Pentium, Core Duo, Core 2 Duo, K6, Athlon, Centrino Technology.
2.
Memory: Definition, Primary, Secondary, Measuring memory KB, MB,
GB, TB. Types such as SIMM, DIMM, SDRAM, DDRAM, DDR-1, DDR-2. Concept of
Cache Memory.
3.
Bus Types: Data bus, Address bus, Types ISA, PCI, AGP, USB, SCSI, IEEE 1394 (Firewire).
4.
Ports : Serial, Parallel, USB, SCSI, MIDI, Advantage of USB ports USB 1.0, USB 2.0
12
5.
6.
7.
8.
9.
B)
Secondary Storage: Magnetic Storage Media, diskette, Hard Disk (Fixed Removable),
Cartridge, Tapes, Optical Storage Media, CDROM, DVDROM, CD-R, DVD-R, CD-RW,
DVD- RW, BLURAY. How data is stored on Magnetic and Optical media, their capacities,
speeds and cost.
Solid state storage devices: Flash Memory, Smart Cards, Pendrives, RFID Chips.
Printers: Dotmatrix, Inkjet Laser, Photo printers, plotters. Comparison on parameters
such as quality, speed, initial costs operational costs.
Screens: CRT, Flat Panel, LCD, Features such as size, resolution, Refresh rate, Dot
pitch, Video Cards, TFT screens.
Input Devices: Mechanical Mouse, Optical Mouse, Wireless, Keyboards, Mouse, Pens,
Touch screens, Game controllers. Optical input devices Bar Code readers, Image Scanners,
OCR, Audio input speech recognition. Video input-Webcam, Digital cameras.
Software
1.
System Software:
a)
Operating Systems: Definition, Functions, Types, Single User, Multi User, User Interface,
GUI and Command Line interface. How OS manages hardware through interrupts, device
drivers. Basic differences between DOS, Windows, UNIX, LINUX, MAC OS. Diff. between
Windows 9X, Win NT, XP Home, Prof. Server), Embedded OS Windows CE, NET, Palm
OS, PC OS, Symbian.
b)
Supporting Utilities: Back up, Anti Virus, Firewall, Spyware, Screen Savers.
2.
Application Software: Acquiring Software Licenses (Diff. Types Single user, Multiple User,
Multiple Users, Passport license, Campus Licence Pirated Software. Commercial SW Stand
Alone, Software Suites, Shareware, Freeware, Public Domain SW, Open Source, Word
Processing SW, Spreadsheets, Presentation SW, Database Management SW, PIM (Personal
Information Managers such as Outlook).
Unit II : NETWORKS.
A)
Basic and Infrastructure.
1.
Definition, Advantages, Types(LANS, WANS) Hybrid Networks (CAN, MAN, HAN)
2.
Intranets and Extranets.
3.
Networks Structures - Server Based, Client server, Peer to peer.
4.
Topologies - Star, Bus, Ring.
5.
Network Media, Wired - Wired - Twisted pair, Co-axial, Fibre Optic, and Wireless - Radio
and infrared.
6.
Network Hardware: NIC'S, Hubs, Bridges, Switches, Routers.
7.
Cables - Ethernet, Fast Ethernet, Gigabit Ethernet.
8.
Network Protocols - TCP/IP, IPX/SPX, NETbios/NetBUI.
B)
Data Communications
1.
Using Standard Telephone Lines, Modems.
2.
Digital Data connection Broadband connections.DSL /ADSL/ HDSL/ISDN/VDSL.
3.
Cable Modern connections.
Wireless networks - Wireless 802. 11.. Wireless Access Point. Wireless Adapter.
C)
Internet
1.
Definition, Types of connections, Sharing internet connection, Hot Spots.
2.
Services on net-WWW, Email-paid and Free, News, FTP, Chat IM, Online Services,
Peer to Peer services, Blogs, Communities
3.
IP addresses, Domain names, URLs. Hyper Text, HTML, Websites, Browsers
Internet Explorer, Mozilla, Tabbed browsing.
4.
Searching Directories, search engines, Boolean search (AND ,OR, NOT), Advanced search,
Meta Search engines.
5.
Email-Configuring POP/SMTP accounts in Email clients such as outlook. Diff. parts of an
13
6.
Email address, Creating, receiving, forwarding, blocking organizing emails with rules.
Receiving and sending emails with attachments by scanning attachments for viruses.
Email etiquettes, SPAM, Understanding Smileys/Emoticons.
Cyber Crime, Cyber Law, Hacking Sniffing, Spooling, Social engineering.
Unit III : Office Productivity Software

A)
Word Processing
Introduction To Toolbars Menu
File Menu: New, Open, Close, Save, Save As, Page Setup, Print Preview, Print, Exit
Edit Menu: Undo, Repeat, Cut, Copy, Paste, Clear, Find, Replace, Go To,
View Menu: Normal, Outline, Web Layout, Page Layout, Full Screen, Toolbars, Ruler, Header
and Footer, Zoom.
Insert Menu: Break Page Number, Date & Time, Symbol, File, Picture, Object
Format Menu: Font, Bullets and Numbering, Borders and Shading, Auto Format Style & Formatting.
Tools Menu: Spelling and Grammar, Language, Speech, Letters and mailings.
Table Menu: Insert/Delete(Table, Columns, Rows, Cells) Convert table to Text, Text to Table.
Window Menu: New Window, Arrange All, Split.
Help Menu: Microsoft Word Help, What's this
B)
Spreadsheet
File Menu: New, Open, Close, Save, Save as, Print Preview, Print, Exit
Edit Menu: Undo, Repeat, Cut, Copy, Paste, Clear, Delete, Move or Copy Sheet, Find, Replace,
View Menu: Normal, Page Break Preview, Toolbars, Formula Bar, Status Bar, Header and
Footer, Full Screen, Zoom.
Insert Menu: Cells, Rows, Columns, Worksheet, Chart, Symbol, Page Break, Function, Name,
Comment, Picture, Diagram, Object, Hyperlink.
Format Menu: Cells, Row, Column, Sheet, Auto Format, Style.
Tools Menu: Spelling, Error Checking, Speech, Customize, Options.
Data Menu: Sort, Filter.
Window Menu: New Window, Arrange, Hide, Split, Freeze Panes,
Help Menu: Microsoft Excel Help What's this
Toolbars Menu: Standard, Formatting.
C)
Presentation Software
1.
Slide Master
2.
Creating, interesting, deleting slides.
3.
Using different views.
4.
Adding, Editing and Formatting text.
5.
Drawing arcs, Lines.
6.
Rotating Objects.
7.
Adding speaker notes.
8.
Inserting image, sound, video,
9.
Slide transitions.
10.
Creating a complete package for presentation at another site.
D)
Personal Information Manager

1.
Creating contacts database appointments, to do lists, tasks using a PIM such as Outlook.
Recommended books :
1.
Introduction to Computers, Peter Norton, Sixth Edition McGraw Hill
2.
Introduction to information Technology, V. Rajaraman, Prentice Hall India
3.
Computers and Commonsense, Hunt .L Shelley, Prentice Hall of India
4.
Fundamentals of Information Technology, A and Leon M. Leon, Vikas 2002
5.
A first Course in Computers, Saxena, Sanjay, Vikas Publishing 1998
6.
Fundamentals of Information Technology, Bharioke Deepak, Excel Book 2000
14
FIRST YEAR - SEMESTER II

2.1
2.2
2.3
2.4
2.5
2.6
2.7
Business Environment
Industrial Law
Computer Applications in Business
Managerial Economics - I
Business Mathematics
Introduction to Cost Accounting
Environmental Management
BUSINESS ENVIRONMENT
Module 2.1
Unit I :
Constituents of Business Environment: Political ideology - Economic Policy- Legal System - Level of
Technology - Competition - Social & Cultural Factors
Unit II :
Evolution of Business Environment in India : Pre British Period - British Period - From Independence to
Indira Gandhi Era - Rajiv Gandhi & Chandra Shekhar Period: Post 1990 - Liberalization & Globalization
of Indian Economy.
Unit III :
International Business Environment & India
Change in Political Systems - International Treaties & Impact on Indian Economy - Challenges for Indian
Economy.
Unit IV :
Indian Response to the Evolving Business Environment
Government Policies since the year 2000 - Global Capital Flows. Banking & Capital Markets - Investment
Opportunities for Indian Industry - Response of Indian Industrialists
Recommended Books:
1.,Business Environment, Cherunilam F, Himalaya Mumbai
2. Essentials in Business Environment, Aswathappa, Himalaya Mumbai
3. Business Environment, Raj Aggarwal , Excel Books, Delhi
4. Business Environment, Mathew M, RBSA, Jaipur
5. Strategic Planning for Corporate , Ramaswamy V, McMillan, New Delhi
6. Business Environment, Justin Paul, Tata Mcgraw - Hill
15
INDUSTRIAL LAW
Module 2.2
Unit I : Laws related to Industrial relation and Industrial Disputes
i)
Industrial Disputes Act, 1947
(Definitions, authorities award and settlement, strikes, lockouts, layoffs, retrenchment and closure)
ii)
The Trade Unions Act, 1926
Unit II : Laws related to Health, Safety and Welfare
i)
The factories Act, 1948
(Provisions related to approval, licensing, registration, inspecting staff, health safety and welfare)
Unit III : Social Legislations
i)
Employees State insurance Act, 1948 (Committees councils and various benefits)
ii)
Employees Provident fund and
iii)
Miscellaneous Provision Act, 1948 (schemes, administration and determination of dues)
Unit IV : Laws related to Compensation Management
i)
The Payment of Wages Act, 1948(Objectives, Definitions, authorized deductions)
ii)
The Minimum wages Act, 1948
iii)
The Payment of Gratuity Act, 1972
Recommended Books:
1.
Industrial and Labour Laws, Dr. Sanjeev Kumar, Bharat Law H.P. Ltd
2.
Commercial and Industrial Law, S.K. Dasgupta, Sterling Publishers Pvt Ltd.
3.
Bare - Acts, -, Govt. Publications
4.
Industrial Laws, Mr. N.D. Kapoor, Sultan Chand
5.
Industrial and Labour Laws, Dr. Sanjeev Kumar, Bharat Law House (P) Ltd.
6.
Industrial Participation, Bell D, Pitman London
7.
Employee's Provident Fund, Chopra D.S., Labour Law Agency
8.
Industrial Law, Mr. P.L.Mallick, Mr. P.L. Mallick
COMPUTER APPLICATIONS IN BUSINESS

Module 2.3
Unit I : Advanced Spreadsheets.
A)
Multiple Spreadsheets
1.
Creating and Using templates
2.
Creating and Linking Multiple Spreadsheets.
3.
Add Headers/Footers to a Workbook.
4.
Create Formulas that use references to cells in different worksheets.
5.
Creating and using named ranges
B)
Functions
1.
Financial functions: FV, PV, PMT, PPMT, IPMT, NPER, RATE, NPV, IRR
2.
Database Functions VLOOKUP, HLOOKUP
3.
Conditional Logic Functions IF, COUNTIF, SUMIF
16
C)
Unit
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Data Analysis
1.
Using Scenarios, creating and managing a scenario.
2.
Using Goal Seek.
3.
Using Solver.
4.
Pivot Tables - Building Pivot Tables, Pivot Table regions, Rearranging Pivot Table.
5.
Creating simple macros.
II : Web Designing Using HTML
Evolution of HTML
Concept of Hyper Text, Tags
Structure of an HTML file
Basic Tags - <head>, <title>, <body>,<h1> to <h6>, <p>, <b>
Formatting text - Logical and Physical tags
Style Sheets
Creating Lists and Tables
Adding graphics with and without text, alignment.
Creating links - internal and External, mail links
Creating Frames
Creating Forms.
Understanding How softwares like Front Page, Dream Weaver Create HTML files.
Uploading HTML Pages using SW like Cute FTP, WS FTP
Unit III : E-Commerce

1.
Definition Diff. between Ecommerce and E-business
2.
E-commerce infrastructure, Packet switching, TCP/IP, IP addresses Domain Names. URL 5, HTIP,
SMTP, POPMAP, SSI, TELNET, FINGER, TRACERT
3.
Development of web Browsers Hypertext
4.
Features of E-Commerce (Advertising)
5.
Types of E-commerce (B2C, B2B, C2C, P2P)
6.
Business Models in E-Commerce (Revenue, Advertising, Subscription, Transaction Fee, Sales
Revenue, Affiliate Revenue)
7.
Major B2c models (Portal, Etailer, Content Provider Transaction Broker, Market Creator, Service
provider, Community provider.
8.
E-Commerce Security: Integrity, Non Repudiation, Authenticity, Confidentiality, privacy, Availability.
9.
Encryption : Definition, Symmetric Key Encryption, DES (Data Encryption Standard), PKI (Public
Key Infrastructure) Signatures, Digital Signatures, SSL.
10. Payment Systems: Digital Cash, Online stored value digital accumulating balance payment.
Digital credit accounts, digital checking.
11.
How an Online credit card transaction works SET protocol.
12. Limitation of E-commerce.
Unit IV : MIS
1.
Introduction to MIS.
2.
Meaning Basic Concepts.
3.
BPS Introduction and Understanding the concept.
4.
ERP What is ERP? What are its advantages?
Recommended Books:
1.
Excel-Missing Manual, Mathew McDonald, O Reilly Press
2.
Learning Web Design - A Beginners Guide HTML-Graphics and Beyond, Jennifer Niederst, O Reilly
Press
3.
E-Commerce, Kenneth C Laudon, Carol Traver, Pearson Education
17
4.
5.
6.
7.
8.
E-Commerce, Awad, Prentice Hall India

HTML, Back Book, Steven Holzner, Dream Tech Press
Managing with information, Jerome Kanter, Prentice Hall India
Ms Office 97 Advanced Technologies, Shelly Cashman Series.
ERP - A Managerial Perspective, S - Sadagopan, Tata Mcgraw Hill
MANAGERIAL ECONOMICS - I
Module 2.4
Unit I : Introduction :
Meaning and Scope of managerial economics - relationship to economic theory relationship with decision
theory- role of managerial economics - objectives and constraints of the firm - introduction to risk,
asymmetric information and game theory.
Unit II : Demand Analysis :
Meaning of demand-Market Demand function- Demand curve, factors affecting demand-Variation and
increase/decrease in demand-Elasticity of demand-Graphical representation of price elasticity of demand
Price-income and cross elasticity of demandEstimation of demand-Numerical problems for measurement of elasticity
Unit III : Production and Costs :
Meaning of production-Types of production function - Importance of production function in managerial
decision-making - Application of production function in productive sectors (service and manufacturing) Economics of scale and scope.
Importance of cost in managerial decision-making - Economic concepts of cost Functional form of short
run and long run cost - Estimation and alternative methods of estimation of cost - LAC as a decision
making tool - Impact of learning curve.
Unit IV : Market Structures
Meaning of market structure, need for analyzing market structure, types of markets.
A.
Perfect competition and Monopoly
Features -Representative firm, and industry - Equilibrium in short and long run - Price and output
determination using diagrams - Normal profits, losses and supernormal profits in short run - Long
run and normal profit - Merits and Limitations of perfect markets.
B.
Oligopoly and Monopolistic Competition
Oligopoly - definition and characteristics - Collusion and cartel - Non-Price competition - Price
stickiness and kinked demand.
Monopolistic competition-definition and characteristics - Equilibrium-Price and output determination.
Recommended Books:
1.
Managerial Economics, Dean Joel, Eastern Edition
2.
Managerial Economics, Almanand, Excel Books, New Delhi
3.
Managerial Economics, Hague, D., Longman, London
4.
A study of Managerial Economics, Gopalakrishna, Himalaya Mumbai
5.
Managerial Economics, Cauvery, R. et al. , S. Chand, New Delhi.
6.
Managerial Economics, Paul G Keat, K Y Young, Prentice Hall Publication
7.
Managerial Economics: Analysis, Problems, Cases, Lila J. Truett and Dale B Truett, John Wiley &
Sons
8.
The Economy Today , Bradley R Schiller, McGraw-Hill
18
9.
10.
11.
12.
13.
Principles of Economics, Robert H Frank and Ben Bernanke (2007), Tata McGraw-Hill, New Delhi
Managerial Economics, Ahuja HL (2007), S. Chand & Co. Delhi
The New Managerial Economics, William Boyce, Biztantra
Managerial Economics, Suma Damodaran, Oxford University Press
Managerial Economics, D.N.Dwivedi, Vikas Publishing House Pvt. Ltd., New Delhi.
(Suggested Readings: Samuelson pp 46-61 , Mark Hirschey pp 179-206)
BUSINESS MATHEMATICS
Module 2.5
Unit I : Elementary Financial Mathematics
A.P., G.P., and sums of their first n terms, Problems with business applications.
Simple interest, compound interest, interest compounded more than once a year nominal, effective
and continuous rates of interest.
Immediate (ordinary) annuity, its present value and future value.
Equated Monthly Installments (EMI) using reducing interest system, amortization of loans.
Sinking Fund.
Depreciation of assets.
Functions: Constant function, linear function, step function, xn, exponential and logarithmic functions.
Business and Economics functions such as demand supply, total revenue, average revenue, total
cost, average cost and profit function.
Equilibrium point.
Break even analysis.
Notion of permutations and combinations.

(Problems to be solved with calculator. Use of logarithm tables to be avoided).
Unit II : Matrices and Determinants
Matrices, Matrix Operations (addition of two matrices, scalar multiple of a matrix, matrix
multiplication,
transpose of a matrix)
Determinant of a matrix of order 2 and 3, elementary properties of determinant, solving a system

of linear equations (up to 3 variables) using Cramer's rule and application to business problems.
Elementary row and column operations on matrices.
Inverse of a matrix (up to order 3). Application of matrices to Leontief's open input-output model.
Linear inequality (upto 2 variables ) and their Graphs.
Unit III : Derivatives and their Applications
Derivatives as a measure of rate. Derivatives of functions constant function xn, ex, ax, log x. Rules
of derivatives - scalar multiplication, sum, difference, product and quotient. Second order derivatives.
Application of derivatives - marginal cost, marginal revenue, elasticity of demand, maxima and
minima for functions in Economics and Business.
Unit IV : Functions of two variables and Integration:
Functions of two variables with examples from Economics and Commerce such as Cobb-Douglas and
other production functions, demand functions involving two commodities. First and second order partial
derivatives, marginal functions and their simple applications in Economics, Maxima and Minima of functions
of two variables using second order partial derivative criterion. Constrained maxima and minima (one
constraint only) using Lagrange's multiplier.
Simple applications in Economics and Commerce: Marginal physical productivity of labour and capital,
demand analysis of complementary and competitive commodities, partial elasticity, optimization of functions
19
of two variables in Economics and Business.

Integration as the reverse process of derivatives, standard formulae-integration of constant function, xn,
ex, ax, log x. Rules for integrals - sum, difference and scalar multiplications. Simple problems (Integration
techniques such as finding total cost from marginal cost, total revenue from marginal revenue Definite
integrations, simple problems (No properties), applications such producer's surplus, consumer's surplus,
present value and future value of a continuously compounded annuity.
Recommended Books:
1.
Mathematics for Economics and Finance
Chapters 1.2: 2, 1-2.2, 4, 6:6, 1-6.3, 7:7, 1-7, 10, 15-22, 25, Martin Anthony, Norman Biggs,
Cambridge low-price editions, 2000
2.
Business Mathematics
Chapters 1, 2: 2.1-2.4, 2.5:2.5.1, 2.5.3, 2.6:2, 6.1, 2.6.3, 4.7:7.1, 7.4.1, 7.5, 7.6, 7.8, 8:8, 1-8.4,
8.6, 8.8.9, 10:10, 1-10.4, 10.6., D.C. Sancheti, V.K. Kapoor,, Sultan Chand & Sons Public 2006
3.
Mathematics for Business and Economics Chapters 5.6, 7:7.4, 7.5, 7.9, 9:9, 2.1-9.2.5, 9.4, 9.9,
10, 11, 12:12.1-12.3, 12.7, 13, 15., J.D. Gupta, P.K. Gupta, Man Mohan , Tata McGraw-Hill Publishing
Company Ltd.
4.
Mathematical Basis of Life Assurance IC - 81 Chapter 1:1, 1-1.4, 1.6 - 1.11, Chapter 2:1.1, 2.32,
Insurance Institute of India.
5.
Mathematics of Finance 2nd Edition Schaum Outline Series., Peter Zima, Robert Brows, Tata
McGraw - Hill Publishing Company Ltd.
6.
Mathematics and Statistics for Management, K.B. Akhilesh and S. Subrahmanyan , Vikas
Publication House Pvt Ltd., New Delhi. Novida - 110 014
INTRODUCTION TO COST ACCOUNTING

Module 2.6
Unit I : Introduction & Importance of Cost Accounting:
Cost costing, cost accounting : Cost ascertainment: Cost control : Cost classification : Reporting : Distinction
between cost & financial accountancy : Advantages of cost accounting : Objectives of cost accounting
Unit II :
A.
Elements of Cost: material - labour - overhead
B.
C.
Bases of Cost Classification:

On the basis of : Behavior / Variability :
Element of cost including direct & indirect concept
Functions
Determination of Total Cost
Cost structure
Cost sheets
Composition of selling price
Unit III : Reconciliation between Cost and Financial Records

Meaning and Definition - Need for reconciliation - Causes of disagreement - Procedure and preparation
of statement of reconciliation
Unit IV : Elementary Principles and Techniques of Marginal Costing
(Excluding Problems on Managerial Decisions)
20
A.
B.
Elementary Principles of Marginal Costing:

Meaning - Features of marginal costing - Advantages of marginal costing - Limitations of marginal
costing - Concept of profit
Techniques of Marginal Costing
Contribution - Profit / volume ratio - Break even point
Margin of safety - Cost volume profit analysis
Recommended Books
1.
Management Accounting, L.M. Pandey , Vikas Publishing
2.
Cost Accounting, C.S. Rayudu, Tata Mc. Graw Hill & Co. Ltd., Mumbai
3.
Cost Accounting Theory & Practice, M.N. Aurora, S. Chand & Co. (P) Ltd., New Delhi
4.
Cost Accounting - A Managerial Emphasis, Horngren, Charles, Foster and Datar, Prentice Hall of
India, New Delhi.
5.
Advanced Problems and Solutions in Cost Accounting, Maheshwari S.N., S. Chand & Co. (P) Ltd.,
6.
Cost Accounting, Jain S.P. Narang K.L., Kalyani, New Delhi.
7.
Cost Accounting and Financial Management, Ravi M. Kishore, Taxman's
8.
Principles of Cost Accounting, Vanderbeek, Thomson learning
ENVIRONMENTAL MANAGEMENT
Module 2.7
Unit I : Environment: Definition and Composition : Lithosphere Hydrosphere Atmosphere, Biosphere.
Biogeochemical cycles - Carbon, Nitrogen and Hydrological Cycle, Man and Nature relation and interaction
with respect to Food, Clothing, Shelter and Occupation: Concept of Ecology and Ecosystem.
Unit II : Resources and Wealth : Meaning, Types of Resources, Exploitation of Resources, Use of
Technology and its Impact on Natural Environment: Wealth - Meaning, Distinction between wealth and
resources, Optimum Conversion of Resources into wealth : Anthropogenic Waste - its effects, Man-made
Industrial waste.
Unit III : Environmental Degradation : Meaning , Causes : Degradation of Urban Land, Forest and
Agricultural Land due to natural causes and human interference: Global Warming: Problems of nondegradable Waste - Electronic Devices, Plastic and Man made fibers. Environmental Assessment Environmental Impact Assessment (EIA), Environmental Auditing, Environmental Legislation in India,
Carbon Bank.
Unit IV : Environmental Management : Meaning, Development and Environmental Linkages,
Environmental concerns in India . The need for sustainable development, Actions for environmental
protection: national and international initiatives emerging environment management strategies, Indian
initiatives - Environmental Protection Movements and NGO's in India.
Disaster Management : Meaning, Need and Planning with reference to Flood, Storms, Tsunami, Cyclones
and Earthquakes in India.
Recommended Books
1.
Centre for Science and Environment The state of India's Environment Society 1984-85 Reprint, ,
C.S.E., New Delhi
2.
Environmental Priorities in India , Khoshoo, Environmental Society, New Delhi
3.
Environment Management, N.K. Uberoi, Excel Books, Delhi
4.
The Hindu Survey of Environment, The Hindu, Chennai
5.
Environmental Economics, Karpagam M, Sterling, New Delhi
21
Second Year B.M.S.

SECOND YEAR - SEMESTER III
3.1
3.2
3.3
3.4
3.5
3.6
Management Accounting
Managerial Economics - II
Marketing Management
Business Aspects in Banking & Insurance
Production Management & Materials Management
Strategic Management
3:1 MANAGEMENT ACCOUNTING

Module 3.1
Unit I : Analysis and Interpretation of Accounts
a)
Study of Balance Sheet Schedule VI of Limited Company.
b)
Study of Manufacturing Trading Profit & Loss A/c of Limited Company.
Vertical Forms - Relationship between items in Balance Sheet and Profit and Loss Account.
a)
Trend Analysis.
b)
Comparative Statement.
c)
Common Size Statement.
Unit II : Ratio Analysis and Interpretation (Based on Vertical Form of Financial A/c) including
Conventional and Functional Classification Restricted toa)
Balance Sheet Ratios:i)
Current Ratio
ii)
Liquid Ratio
iii)
Stock Working Capital Ratio
iv)
Proprietary Ratio
v)
Debt Equity Ratio
vi)
Capital Gearing Ratio
b)
Revenue Statement Ratios:i)
Gross Profit Ratio
ii)
Expenses Ratio
iii)
Operating Ratio
iv)
Net Profit Ratio
v)
Net Operating Profit Ratio
vi)
Stock Turnover Ratio
C)
Combined Ratios:i)
Return on Capital Employed (Including Long Term Borrowings)
ii)
Return on Proprietor's Fund (Shareholders Fund and Preference Capital)
iii)
Return on Equity Capital
iv)
Dividend Pay out Ratio
v)
Debt Service Ratio
vi)
Debtors Turnover
22
vii)
Creditors Turnover
Different Modes of Expressing Ratios:- Rate, Ratio, Percentage, Number etc.
Limitations of the use of Ratios, Interaction of Ratios.
Unit III : Preparation of Statement of Sources and Application of Cash (Cash Flow Statement) with
reference to Accounting Standard No. 3
Unit IV : Working Capital-Concept
i)
Estimation / Projection of Requirements in case of Trading and Manufacturing Organization.
ii)
Marginal Costing
iii)
Concept of Marginal Cost
iv)
Contribution
v)
Break even Analysis
vi)
Application of marginal costing in Managerial Decision Making.
Recommended books :
1.
Cost Management,Saxena & Vashist,S. Chand and Sons
2.
Cost & Management Accounting , Ravi N. Kishor, Publication Taxmonth
3.
Essential of Management Accounting, P.N.Reddy, Himalaya
4.
Advanced Management Accounting, Robert S Kailar, Prentice Hall
5.
Financial Of Management Accounting, S.R.Varshney, Wisdom
6.
Introduction of Management Accounting, Charbs T Horngram, PHI Leaving
7.
Management Accounting,I.M.Pandey, Vikas Publication
8.
Cost & Management Accounting, D.K.Mattal, Galgotia
9.
Management Accounting, Khan & Jani, Tata Mcgraw
10. Management Accounting, R.P.Resstogi, Gelgoha
MANAGERIAL ECONOMICS - II
Module 3.2
Unit I : Introduction to Macro Economics.
Macro economic aggregates and concepts
Circular flow of income.
National income and related concepts, calculation of National income, National income and
cial welfare, Concept of Human Development Index.
Supply of money, Demand for money, price level. Inflation and Stagflation.
Determination of Income and Employment
Overview of classical and Keynesian analysis.
Business cycles - features, causes and remedial Measures.
Equilibrium in the Goods and Money markets (IS - LM)
Unit II : Policy Environment
Role of state in different economic systems.
Theory of economic policy
Monetary policy - objectives and instruments.
Fiscal policy - objectives and instruments, impact on business, Concept of inclusive growth.
Economic stabilization - Fiscal v/s Monetary policy and Structural policy.
Trade policy - Protection v/s Free trade
23
so-
Unit III : International Trade

Overview of International trade.
Distinction between domestic and international trade.
Basis of trade - comparative cost difference, factor endowment and factor intensity.
Balance of payments - accounting structure, disequilibrium (types, causes and remedial measures),
trends in India's Balance of payments.
Mechanism for international payments.
Flexible v/s Managed exchange rate systems.
Unit IV : Globalization
Globalization - meaning and effects (gains and problems), role of IMF and World Bank, concept
of global recession with contagion effects.
World Trade Organization - agreements and implications for India, contentious issues, disputes settlement mechanism.
Foreign Capital - need for foreign capital, role of MNCs.
FDI v/s Portfolio investment, causes of rising FDI in India.
Note: There should be Case Studies with special reference to India.
Recommended books :
1.
Macro Economics, Dornbusch R, Fischer and Startz, Tata McGraw Hill
2.
Macro Economics, Richard T Froyen, Pearson Education
3.
Macro Economics, Mankiw N G, Worth Publisher
4.
Macro Economics, Prabhat Patnaik (ed), Oxford University Press
5.
Macro Economics, Andrew Abel and Ben Bernanke, Pearson Education
6.
Macro Economics for Business and Management, H L Ahuja, S Chand
7.
Macro Economics for Management Students, A Nag, Macmillan
8.
Macro Economic Policy Environment - An analytical guide for managers, Shyamal Roy, Tata McGraw
9.
Monetary Economics: Institutions, Theory and Policy, Suraj B. Gupta, S.Chand
10. "International Economics", Robert J Carbaugh, Thomson Southwestern
11.
"International Economics Study Guide and Workbook" Robert Dunn, Dana Stryck, James Ingram
and Robert Dunn Jr., John Wiley and sons
12. International Economics, Dominick Salvatore, John Wiley and sons
13.
International Economics: Theory and Policy, Paul Krugman and Maurice Obstfeld (2005), Addison
Wesley
14. International Economics, Bo Sodersten and Geoffrey Reed,, Macmillian
15. International Business, J. Wild, K. Wild and J. Han, PHI
16. The Indian Economy, Ray S K, PHI
17. Indian Economy and the WTO, Vibha Mathur, New Century
18. Economic Environment of Business, Veena K Pailwar, PHI
19. Indian Economy, Dutt and Sundaram, S Chand
20. In Defense of Globalisation, Jagdish Bhagwati (2004), Oxford Unviersity Press
21. The Economy Today, Bradley Schiller,, McGraw-Hill
22. Economic Environment of Business, M. Adhikary, S.Chand
MARKETING MANAGEMENT
Module 3.3
Unit I : Introduction to Marketing
(a)
The 4 Ps and 3Cs of Marketing
(b)
Marketing as an activity, function, and philosophy
(c)
Needs, wants and demands; transactions, transfers & exchanges
(d)
Orientation of a firm: Production concept; product concept; selling concept: and marketing con24
cept.
New Trends in Marketing: E-Marketing, Internet Marketing and Marketing using social networks
Societal Marketing/Relationship Marketing
Unit II : Marketing Research; MIS; & Consumer Behaviour
The micro environment of business (management structure; marketing channels: markets in which a
firm operates; competitors and stakeholders).
Macro Environment: political factors; economic factors; socio-cultural factors; technological factors (PEST analysis)
Marketing Research: Importance of Marketing Research- Types of Marketing Research:
Product research; sales research; consumer/customer research; promotion research.
Consumer Behaviour : Basic stimulus response model - Influence on consumers decision-making
process - High involvement and low involvement products
Influences on buying behaviour: cultural factors, social factors, personal factors and psychological factors (Maslow's Hierarchy)
Methods of sales forecasting
Unit III : Industrial Buying Behaviour; Product & Brand Management ; STP - Industrial buying behaviour
Decision making process. DMUs and its composition Factors influencing purchasing: economic
environment; organizational factors; inter-personal characteristics; and individual buyer characteristics
Key differences between Consumer and Organizational Buying
Product and Brand Management
(a)
Products: core, tangible and augmented products
Product mixed decisions: product line decisions; strategic filling, line modernization decisions
New product development process: idea generation, screening, concept Development and
testing, marketing strategy, product development, market testing, test marketing, and
commercialization, product life cycle: Introduction growth, marketing decline,
(b)
Brand Management
Brand equity; branding decisions; brand extensions; brand portfolios
Segmentation, Targeting and Positioning (STP):
Segmentation variables for consumer markets: Geographic, demographic, psychographic, behavioural
Segmentation variable for industrial markets: customer location, type of industry, size of the firm,
purchase criteria, etc.
Targeting: Undifferentiated marketing; single segment and multi Segment structures; guidelines for
selecting target markets
Positioning: Identifying frame of reference; points of parity and points of difference; choosing category
membership; product and brand differentiation for identifying of position
Unit IV :
Pricing Decisions, Channel Decisions: Promotion Mix; Strategies; Integrated Marketing;
Communications; Marketing Services; & Ethics in Marketing
Pricing Decisions
Pricing objectives; factors influencing pricing decisions
Types of pricing: Mark up/cost plus pricing; perceived value pricing; value pricing;
geographicpricing; etc.
Responding to competitors
Action through price and non price variables.
Impact of the products: stage in the PLC on pricing decisions.
Channel Decisions: Types of channels: Intensity of distribution, channel conflict and
channel management.
Retailing importance, and types of retail formats, Indian Retail Scenario
Promotion mix
25
Advertising: Importance and scope

Sales promotion: objectives; consumer promotions, PR and publicity
Personal Selling: recruitment, selection, training, motivation and evaluation of sales reps.
Integrated Marketing Communication:
Definition of target audience; determining communication objectives; designing communication
and selection of channels
Marketing Services: Characteristics of services; ways of improving services, delivery,
managing service maturity.
Ethics in Marketing
Advertising Standards Council of India code of ethics in advertising; promotion to children;
unfair practices in marketing.
Recommended books :
1.
Marketing Management: A South Asian Perspective, Kotler, Keller, Koshy, and Jha, 12e, Pearson/
Prentice Hall
2.
Marketing Concepts & Cases, Etzel, Stanton, Walker & Pandit, 13e, Tata McGraw Hill
3.
Marketing Management, Russel S. Winer, 3e, Pearson Education
4.
Principles of Marketing, Kurtz Boone, Thomson
5.
Marketing Management, S H H Kazmi, Excel
6.
Marketing Management, Kerin Hartley, Tata McGraw Hill
7.
Marketing Management, Ramaswamy & Namakumari, Macmillan India
8.
Peterson Strategic Marketing Problems, Roger Kerin/Robert A, Prentice Hall
9.
Marketing, Roger A. Kerin, Steven W. Harley, Tata McGraw Hill
10
Marketing Planning and Strategy, -, Thomson
11
Kellogg on Integrated Market, -, Wiley India
12. Marketing Management, Philip Kotler, Pearson Education
13. Fundamentals of Marketing, William Stanton, Tata McGraw Hill
14. Modern Marketing Management, Rustom Davar, Universal Books
15. Marketing Planning, Implementation and Control, V.S. Ramaswami and S Namakumari, Macmillan India
16. Marketing Management, Theodore Levitt, 17. Marketing Managment, Rajan Saxena, Tata McGraw Hill
BUSINESS ASPECTS IN BANKING AND INSURANCE

Module 3.4
Unit I : Overview of Indian banking sector
Structure of Indian banking sector
Sources of funds for a bank
Various deposit products
Types of bank financing - fund based and non fund based
Cash credit, bank overdraft, term loan, demand loan, export / import financing, rural / farm lending etc.
Bank guarantee
Introduction to NPAs and its management, Classification of NPAs and recovery strategy
Unit II : Central banking -concept
Functions and role of RBI
Money creator
Credit regulator
Supervision of banking sector
Reforms in Indian banking : Narsimham committee I & II
Fundamentals of Investment banking
26
Fund based and Fee based services

Innovations in banking - E banking
Introductions to NBFCs - Role and Classification
Unit III : Introduction to Insurance
Basic principles of Insurance, Significance of Insurance to business
Reasons for slow growth of insurance business in India
Unit IV : Types of Insurance
Life, Fire, Marine, Crop / Agriculture Insurance
Bancassurance
Policy Servicing and Claims Settlement
Nomination and Assignment
Surrender Value and Paid up Value of Policy
Procedure to take life insurance policy
Claim settlement under life insurance policy
Recommended books :
1.
Modern Commercial Banking, H.R.Machiraju, New Age int.
2.
Elements of Banking and Insurance, Sethi & Bhatia, Prentice Hall
3.
Indian Financial System, M.Y.Khan, TMG
4.
Indian Financial System, Bharati Pathak, Pearson
5.
Financial Institutions and Market, L.M.Bhole, TMG
6.
Retail Banking, Raghu Palat, Cortland Rand
7.
Indian Economy, K.P.M.Sundaram, S. Chand
8.
Banking Theory and Practice, K C Shekhar, Lekshmy Shekhar, 19e, Vikas Publishing House
9.
Central Banking, Dekock, UBSPO
10. Central Banking in developing countries, Anand Chandavarkar,
11.
LIC of India, M.N.Mishra,
12. Various RBI Publications, RBI Staff, RBI
13. Various IRDA Publications, - IRDA
14. Journal of Insurance Institute of India
PRODUCTION MANAGEMENT AND MATERIALS MANAGEMENT

Module 3.5
Unit I : Introduction to the concept of Operations and Operations Management
Development of Production Function. Relation of Production with other functions like design function,
purchase function, plant layout, maintenance, etc.
Product Classification, Product selection (steps for identifying the product for manufacturing), Product
development (market pull, technology push, interfunctional approach).
Brief description/importance of Research, Development and Design of a Product.
Unit II : Facilities planning (how much to produce, level of automation, facilities required for
manufacturing, where to produce, arranging required facilities, how to produce, etc.). Production
Systems
Plant Layout. Differences between various types of layout (Product layout, Process layout, Cellular layout, Static Layout, etc)
Various types of Material Handling Systems. Their guidelines/principles, distinguishing features, uses
Overview of various types of maintenance systems
Meaning/Functions/Nature of Production, Planning & Control
Unit III : Importance of Materials Management (corporate policy, organization, research, planning,
27
source selection)
Value Analysis and Value Engineering
Purchase management, importance of purchasing, various R's of purchasing, purchasing systems.
Need for forecasting price/policy on seasonal commodities and capital equipments. Simple problems on
various types of forecasting including exponential smoothing.
Inventory management, its prime importance in our country today.
Inventory Control Techniques - ABC, FSN, GOLF, VED, SOS, HML.
Make-or-buy decisions. Problems on ABC analysis.
Unit IV : Warehousing and Stores management. Centralised and de-centralised stores. Brief introduction to various methods of stores accounting.
Need for stock verification.
Management of scrap/waste/surplus/obsolete materials
JIT, KANBAN, KAIZEN, Push V/s Pull concept. Materials Requirement Planning.
Explanation of EOQ - its advantages/limitations/modifications. Types of inventory systems (P-system
and the Q-system). Need for safety stock/reserve stock. Simple problems on these topics
SQC. Techniques of SQC. Control Charts. X-bar chart, R-chart, p-chart, c-chart. Graphical representation. Direct problems on them
Recommended books :
1.
Principles of Operations Management, Jay Heizer, Prentice Hall
2.
The Lean Manufacturing Pocket Handbook, Kenneth W. Deailey, D.W. Publishing
3.
The Toyota Product Development System: Integrating people, process and technology, James M.
Morgan and Jeffrey K. Liker, Productivity Press
4.
The Toyota Production System: Beyond large-scale Production,
Taiichi Ohno and Norman Bodek, Productivity Press
5.
Operations Management: Processes and Value Chains, Lee J. Krajewski, Larry P. Ritzmann and
Manoj K. Malhotra, Prentice Hall
6.
Production and Inventory Management, Donald W. Fogarty, John H. Blackstone and Thomans R.
Foffmann, Douth-Western College
7.
Production and Inventory Control : Principles and Techniques, George W. Plossl, Prentice Hall
8.
Production Planning and Control, W. Bolton, Addison-Wesley Longman Limited
9.
Journal of Materials and Supply Chain, Materials Management Review (MMR) , - , Indian Institute
of Materials Management, Bangalore
10. Materials Management - An Integrated Approach, P. Gopalakrishnan and M. Sunderesan, Prentice
Hall -International
11.
Effective Materials Management, Peckham Herbert, Taraporevala Publications
12. Inventory Management, P. Gopalakrishnan and M. Sunderesan, Macmillian
13. Purchasing and Inventory Control, K.S. Menon, A.H.Wheeler & Co.
14. Stores Management, K.S.Menon, Macmillian
15. Production Planning and Inventory Control, Magee John F, Tata-McGraw Hill
16. Product Service Management, Gannon Thomas A, Taraporevala Publications
17. Production and Operations Management, Buffa Elwood S, Richard D. Irwin
18. Introduction to Materials Management, J.R. Tony Arnold, Prentice Hall
19. Modern Production Control, Willsmore A.W., Issac Pitman
20. Materials Management, P.C. Sharma, Kitab Mahal
21. Materials Management, Ambade Vasant, Aditya Publishing House
22. Raw Materials Purchasing and Operational Research, Kingsman Brian G, Pergamon Press
23. Integrated Materials Management : A Functional Approach, A.K. Datta, Prentice-Hall International
24. Inventory Control : Theory and Practice, Starr Martin K, Prentice-Hall International
25. An Integrated Concept of Materials Management, N.M. Shah, Tata-McGraw Hill
26. Cases in Production and Operations Management, Meier Robert C. and Johnson R., PrenticeHall International
27. Management of Service Operations : Text, Cases and Readings, Sasser W. Earl and Olsen R.P.,
28
28.
29.
Allyn and Bacon

Production Management, L. Prasad, Sterling Publications
Quality Assurance in Service Organizations, Diprimio Anthony, Chilton Book
STRATEGIC MANAGEMENT
Module 3.6
Unit I : Introduction to Strategic Management
Definitions & concepts (Company / Business / Management levels)
Nature, importance & benefits of Strategic Management,
Strategic Management models & guidelines for effective Strategic Management
Unit II : Overview of Strategic Management Process
Strategy Formulation
Setting objectives (Vision, Mission, goals)
Analysing internal and external environment (SWOT)
Strategy Making
Entrepreneurial Model
Adaptive Model
Planning Model
Types of strategies
Analysing and choosing the right strategy

Unit III : Strategy Implementation
Implementation of strategy to functional areas : Production, Operations, Marketing, Finance, Human
Resource Management and Others (R&D, Innovation, Quality enhancement etc)
Unit IV : Strategy Evaluation
Review
Feedback
Control
General Characteristics of an effective Evaluation System Contingency planning and Auditing
Recommended books :
1.
Strategic Management - Concepts and Cases, Fred. R. David, Prentice Hall India
2.
Concepts in Strategic Management and Business Policy, Thomas.L.Wheelen, J.Davind Hunger,
Krish Rangarajan, Pearson Education
3.
Strategic Management , Andrews, 4.
Strategic Management - Concepts and Cases, Guillick, 5.
Strategic Management, Philip Sadler, Kogan Page
6.
Strategic Management: Theory and Practice, Parnell John A, Biztantra
7.
Game Theory : A Non-Technical Introduction to the Analysis of Strategy, McCain Roger A, Thomson
Learning
8.
Leading Strategic Change : Breaking through the Brain Barrier, Black J Stewart, Gregersen Hall B,
Pearson Education.
9.
Strategy Specific Decision Making : A Guide for Executive Competitive Strategy, Forgang William
G, Prentice Hall India
10. Business Policy and Strategic Management : Concepts and Application, Gupta Vipin, Gollakota,
Kamala Srinivasan R., Prentice Hall India
11.
Global Strategic Management, Mellahi Kamel Frynas, Jedrzej G, Finlay Paul, Oxford
12. 6 Proven Strategies for building High Performance organisations Winning Management, Rinkie
Wofl
J, Jaico Publication House
13. Strategic Management, Namakumari, Ramaswamy, Macmillian India
29
SECOND YEAR - SEMESTER IV

4.1
4.2
4.3
4.4
4.5
4.6
Productivity and Quality Management

Direct and Indirect Taxes
Export and Import Procedure & Documentation
Co-operatives & Rural Markets
Research Methods in Business
Public Relations Management
PRODUCTIVITY AND QUALITY MANAGEMENT

Module 4:1
Unit I : Concept of productivity and various ways/modes of calculating it.
Ways to improve productivity. Partial productivity and Total productivity. Simple direct problems relating
to productivity, partial productivity and total productivity.
Product and Service Quality dimensions. Characteristics of Quality. Quality Assurance. Quality Circles.
Elements of Total Quality System. Quality Circles.
Philosophies regarding Quality, namely, Deming and his contribution to quality, Deming's 14-points for
management, Philip B. Crosby's philosophy relating to quality. Juran's philosophy regarding quality. Cost
of Quality.
Unit II : Suggestion Schemes. Various types of wage incentive plans. Total Productivity
Maintenance.
Job evaluation and Job rotation. Learning curves-description, limitation and use to management. Simple
problems on learning curves.
Lateral thinking. Split brain theory.
Work study (Method Study, Time and Motion Study). Work Measurement. Problems on these topics.
Unit III : Concepts of customer service in relation to right quality, right quantity, etc.
Total Quality Management - definition, basic concepts, eight building blocks, seven stages and pillars of
TQM Seven deadly disasters. TQM in Services
Introduction to "lean" thinking. Juran's triology - Muri, Mara, Muda. Kepner Trego Method of problem
solving. Brain storming. Delphi and nominal group techniques.
Ergonomics. Single Digit Minute Exchange of Dies (SMED).
Benchmarking.
Unit IV : Holistic Quality Management. Quality performance and various excellence awards
Six sigma features, enablers, goals, DMAIC/DMADV
Taguchi's quality engineering. Poka Yoke. National Productivity Council. JIDOKA, KANBAN, ISHIKAWA
(Fish Bone) diagram
ISO standards regarding quality such as ISO 9000, ISO 14000, QS 9000 and other emerging standards.
Malcolm Bridge National Quality Award. Deming Application Prize and TPM Awards
List of Books for Reference
1.
Productivity Techniques, Srinivas Gondhalekar and Uday Salunkhe, Himalaya Publishing House
2.
Productivity Techniques, Gerard Leone and Richard D. Rahn, Jaico Book House
30
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
TQM: Text with Cases, John S. Oakland, Butterworth-Heinemann

Total Productivity Management (TPmgt): A systematic and quantitative approach to compete in
quality, price and time, David J. Sumanth, St. Lucie Press
The Five Pillars of TQM: How to make Total Quality Management work for you, Bill Creech, Dutton/
Plume
Bruce Williams, Stephen R. Covey "Six Sigma for Dummies, Carig Gygi, Neil Decarlo, Fundamentals of Quality Control & Improvement, Anitava Mitra, Pearson Education, Asia
Productivity Management: Text and Cases, Chen Gordon K.C. and McGrrah R, Dryden Press
Productivity Management: Concepts and Techniques, Sawhney S.C., Tata McGraw Hill
Productivity Management: A Systems Approach, Vrat Prem and G.D. Sardana, Narosa Publishing
House
Juran's Quality Control Handbook, J.M. Juran, McGraw-Hill
Productivity and Quality through people, Y.K. Shetty and V.M. Buchler, Toppan Co.
Total Quality and Human Resources, Dale Barrie G., Cooper C., Blackwell
Total Quality Management, S.M.S. Raju, Tata-McGraw-Hill
Work Study, Pennathur Krish, Nabhi Publication
Just-in-time: For today and tomorrow, Taiichi Ohno,
Kaizen for quick changeover. Going beyond SMED, Sekine Kenichi, Arai K., Productivity and
Quality Publications
Quality Planning and Analysis, J.M. Juran, Tata McGraw-Hill
Indian Government, "Quality Team Concept in Total Quality Control, -, JMJ Books
International Labour Office, "Productivity and Quality Management", -, International Labour
Organization
"Quest for quality in services", A.C. Rosander, Quality Resources
DIRECT AND INDIRECT TAXES

Module 4:2
Direct Tax
Unit I : Basic Terms (S: 2,3 and 4)
Assessee, Assessment Year, Annual Value, Business, Capital Assets, Income, Person, Previous Year,
Transfer, Scope of Total Income (S:5), Residential Status (S:6)
Unit II : Heads of Income (S: 14; 14A)
a.
Salary (S: 15 to 17)
b.
Income from House Property (S: 22 to 27)
c.
Profit & Gain From Business
(S: 28,30,31,32,35,35D,36,37,40,40A & 43B)
d.
Capital Gain (S: 45, 48, 49, 50, 50B, 50C)
e.
Income from Other Sources (S: 56 to S: 59)
Exclusions From Total Income (S: 10)
Exclusion related to specified heads to be covered with relevant head. eg.
Salary, Business Income, Capital Gain, Income from Other Sources.
a.
Deduction from Total Income
S: 80C, 80CCC, 80D, 80DD< 80E, 80U
b.
Computation of Total Income for Individual
Unit III : Indirect Tax - Service Tax
Basic Terms : Taxable Service, Input Service, Output Service, Provision Related to some important
31
services
Practicing Chartered Accountants, Business Auxiliary, Commercial Training & Coaching, Courier Services,
Other Important Aspects, Valuation of Taxable Service (Incl. Abatements), Service Tax & Cess Payable,
CENVAT Credit related to Service Tax (Only Basic Principles), Registration & Returns
Unit IV : Topic - Direct Tax
Indirect Tax - MVAT
Definitions
Section:2(4) Businesses
2(8) Dealers
2(12) Goods
2(13) Importer
2(15) Manufacturer
2(20) Purchase Price
2(22) Resale
2(24) Sales
2(25) Sales Price
2(27) Service
2(33) Turnover of Sales
Incidence of Levy of Tax
Sec. 3. Incidence of Tax
Sec. 4. Tax Payable
Sec. 5. Tax Not Leviable on Certain Goods
Sec. 6. Levy of Sales Tax on goods specified in the schedule
Sec. 7. Rate of tax on Packing Material
Sec. 8. Certain Sale & Purchase Not Liable for Tax
Payment of Tax and Recovery
Section: 42. Composition of Tax - Set off, Refund etc.
Section 48 & 49 Set Off, Refund etc. along with rules 52, 53, 54, 55
NOTE
1.
The Syllabus is restricted to study of specified section only.
2.
The Law In force on 1st April immediately preceding the commencement of Academic year will be
applicable for ensuing Examinations.
3.
Study of rules is not implied for unless and until specifically mentioned.
Recommended books :
1.
Students guide to Income Tax, V. K. Singhania, Taxman
2.
Systematic approach to Income Tax, Ahuja & Gupta , Bharat Law Publication
3.
Income Tax, T. M. Manorahan, 4.
Direct Tax ready reckoner, N. V. Mehta, Kuber Publication
5.
Indirect Taxes, V. S. Date, Taxmann
6.
Service Tax, S. S. Gupta, Taxmann
7.
Commentary on M.V.A.T. Act, 2002, M. S. Mathuria & Dilip Phadke, Maharashtra Sales Tax Vat .
8.
Indirect Taxes, V.S. Balchandra, Sultanchand
EXPORT IMPORT PROCEDURES AND DOCUMENTATION

Module 4:3
32
Unit I : Preliminaries for Exports and Imports:

Meaning and Definition of Export - Classification - Strategy and Preparation for Export Marketing - Export
Marketing Organizations - Registration Formalities - IEC - RCMC - Export Licensing - Selection of Export
Product - Identification of Markets - Methods of Exporting - Pricing Quotations - Payment Terms - Letter
of Credit.
Liberalization of Imports - Negative List for Imports - Categories of Importers - Special Schemes for
Importers
Unit II : Export Import Documentation
Aligned Documentation System - Commercial Invoice - Shipping Bill - Certificate of Origin - Consular
Invoice - Mate's Receipt - Bill of Lading - GR Form - ISO 9000 - Procedure for obtaining ISO 9000 - BIS
14000 Certification - Types of Marine Insurance Policies.
Import Documents - Transport Documents - Bill to Entry - Certificate of Inspection - Certificate of
Measurements - Freight Declaration.
Unit III : Export-Import Procedure
Steps in Export Procedure - Export Contract - Forward Cover - Export Finance - Institutional framework
for Export Finance - Excise Clearance - Pre-shipment Inspection - Methods of Pre-shipment Inspection
- Marine Insurance - Role of Clearing and Forwarding Agents - Shipping and Customs Formalities Customs EDI System - Negotiation of Documents - Realisation of Exports Proceeds.
Pre-Import Procedure - Steps in Import Procedure - Legal Dimensions of Import Procedure - Customs
Formalities for Imports - Warehousing of Imported goods - Exchange Control Provisions for Imports Retirement of Export Documents.
Unit IV : Policy and Institutional Framework for Exports and Imports
Foreign Trade Policy - Highlights - Special Focus Initiatives - Duty Drawback - Deemed Exports - ASIDE
- MAI & MDA - Star Export Houses - Town of Export Excellence - EPCG Scheme - Incentives for Exporters.
Export Promotion Councils-Commodity Boards - FIEO - IIFT - EOUs - SEZs - ITPO - ECGC - EXIM
Bank.
Recommended books :
1.
Handbook of Import-Export Procedures - Ministry of Commerce, -, Government of India, New
Delhi
2.
Export: What, Where and How, Paras Ram, Anupam Publishers, Delhi
3.
Exports - Do it Yourself, Mahajan M.I., Snow White Publications, New Delhi
4.
Import - Do it Yourself, M. I. Mahajan, Snow White Publications, New Delhi
5.
Export Marketing, TAS Balagopal , Himalaya Publishing House
6.
Export Documentation and Procedures, , Nabhi Publications, New Delhi
7.
International Marketing Management, R.L. Varshney, Sultan Chand
8.
International Marketing, Terpstra, Holt Saunders
9.
International Business, Concept, Environment and Strategy, Sharan V., 10. Export Management, D.C. Kapoor, Vikas Publishing House
COOPERATIVES AND RURAL MARKETS

Module 4:4
Unit I : The concept of the Co-Operation - Historical Background - Principles - Objectives Characteristics - Types of Co-Operatives - Formation of Co-operatives (Urban Co-operative Banks 33
Credit Co-operative Societies -Housing Co-operative Societies - Labour Co-operative Societies - APMC).
Role of Co-operatives - Social and Economic Development - Role of Local Leadership - Competition
from Non Co-operative Organizations.
Role of NABARD - State Government - RBI (Urban Banks Dept.) - Federations.
Unit II : Legislations Influencing Co-operatives - Intent and Scope of Maharashtra State Co-operative
Societies Act. 1960 - MSCS Rules 1961 - Consumers Protection Act. 1986 - right to Information Act.
2005
Right and Duties of Managing Committee - Members - Registrar of Co-operatives - Auditors
Challenges before Co-operatives - Strategy to face the challenges - Future of Co-operatives in India.
Unit III : Definition and Scope of Rural Markets - Rural vs. Urban Markets - Rural Marketing Environment
- Rural Consumer Profile - Consumer Behaviour - Rural Marketing Mix.
Rural Market Segmentation - Targeting and Positioning - Marketing of Consumer Durables - Rural Sales
force Management.
Unit IV : Agricultural Produce Marketing - Importance - Problems - Lines of Improvement - Regulated
Markets.
Quality Orientation - Standardization and Grading.
Role of Financial Institutions in Agricultural Marketing - Innovative Marketing Techniques and Resent
Trend in Rural Markets.
Impact of Globalization on Indian Markets - e-choupals - Commodity Markets (Importance)
Recommended books :
1.
Rural Marketing, T.P. Gopalawamy, Vikas Publishing
2.
Management of Co-operatives , Ramakishen, Jaico Publishing
3.
Rural Marketing, Krishnamoorthy, Himalaya Publishing
4.
Rural Marketing, Ramakishen, Jaico Publishing
5.
Marketing of Agricultural produce in India, A.P.Gupta, Vora and company
6.
Rural Marketing, Badi and Badi, Himalaya Publishing
7.
New dimensions of Cooperative Management, Kamath, Himalaya Publishing
8.
Cooperative Management and Administration , Goel B, Deep and Deep
RESEARCH METHODS IN BUSINESS

Module 4:5
Unit I : Fundamentals of Research : Meaning, Objectives and Significance.
Types of Research :- Basic research, Applied, Descriptive, Historical, Exploratory, Experimental, Expost-factor and Case study approach.
Approaches to Research:a.
Quantitative approach:i)
Inferential
ii)
Experimental
iii)
Simulation
b.
Qualitative approach:i)
Ethnographic
ii)
Phenomenological
iii)
Field Research
Importance of research in management decisions:34
Various areas of research in business:

a)
Marketing Research
b)
Government policies and economic systems
c)
Social relationship
d)
Planning and operational problems of research in business
Unit II : Research process:Selecting the topic, defining the research problem, objectives of research, literature survey, sample
design, data collection, execution of project, analysis of data and hypothesis testing, generalization and
interpretation and preparation of research report.
Features of good research
Research design - Meaning, need, features of good research design, types of research design a)
For exploratory research
b)
For descriptive research
c)
For causal research studies
Unit III : Hypothesis:Meaning, importance and types. Formulation of hypothesis and testing of hypothesis.
Chi-square test, Correlation Co-efficient, Regression analysis.
Sampling:Meaning, Sample and sampling, essentials of good sample. Sample size, methods of sampling:a)
Probability sampling - cluster sampling, stratified sampling, multi stage sampling.
b)
Non- probability sampling:- Purposive sampling, Quota sampling, Convenience sampling.
Unit IV : Sources and Methods of data collection:Primary and Secondary data.
a)
Primary sources:i.
Observation
ii. Interview
i. Questionnaire
ii. Interview schedules
b)
Secondary sources
Data processing - Tabulation - Data analysis and Interpretation
Report writing - layout of research report
Recommended books :
1.
Research Methodology - Methods & Techniques, C.R. Kothari, New Age International Publishers
2.
Research Methodology, Krishnaswamy O R, Himalaya Publishing House
3.
Business Research Methods, Donald R Cooper & Pamela S Schindler, 4.
Research methods in Business, Nandagopal / Rajan, Excel
5.
Research Method for Business - A skill building approach, Uma Sekaram, 6.
Research Methods, Donald H McBurney, CRC Press
7.
Statistics for Management, Levin & Reuben, Prentice Hall
8.
Research methods for Management, Dr S Shajahan, Jaico
PUBLIC RELATIONS MANAGEMENT

Module 4:6
35
Unit I : Public Relations: Definition - Meaning - Importance - Objectives - Scope and Functions Organization of Public Relations of Corporate Bodies - Internal Organization - Seeking Consultancy
Service -Role of Public Relations for Corporate Internal Security in managing Delegates and Visitors Qualities of Good Public Relations Personnel - Selection, Training and Development of Public Relations
Staff - Importance o f Mannerisms and Body Language in Public Relations
Unit II : Public Relations Strategy - Meaning - Importance - Strategy for Marketing - Tangible & Service
Products, Marketing Strategy for Creating Corporate Image - Strategy for Promoting Social Awareness &
Public Education for National Integrity, Social Reforms, Health & Education - Strategy for Damage Control
- Meaning and Importance - Case Study of Corporates in India - Public Relation Activities Before, During
& After General Meetings of Corporate Bodies - Public Meetings - Event Management
Unit III : Public Relations Communications - Meaning - Importance - Process for Customer Care &
Complaint Handling - Process to Collect Dues & keep the Customer - Communication with Aids to Trade
=- Bankers, Insurance Agents and Local Bodies
Pubic Relations Materials & its Importance - Organizing Press Conferences - Electronic Media Coverage,
Sales Promotion Campaign, Participation in Trade Fairs & Trade Exhibitions - Essentials in Presentations
in Seminars / Conferences - Dress code - Audio Visual Aids - Communication Skills - Contents of
Presentation - Time Management - Feedback Analysis - Information Management - Sources - Importance
in Public Relations Management
Unit IV : Public Relations Management - Ethics - Do's & Don'ts in Public Relations Management Customers & Investors Education - Selection & Importance of Brand Ambassadors - Public Relations
Functions in the light of : Right to Information - Consumerism - NGO Activism - Code of Conduct in
Advertisement - Outsourcing of Public Relations - Importance, Selection, Control
Recommended books :
1.
Public relations for your business, Frank Jefkins, Jaico Publishing House
2.
Hand Book of Public Relations and Communications, Philip Lesly, Jaico Publishing House
3.
Public Relation: the Profession and the Practice, Baskin Oits, Aronoff Craig, Lattimore Dan, McGraw
Hill
4.
This is PR- The Realities of Public Relations, Newson, Turk, Kruckeberg, Wadsworth - Thomson
Learning
5.
Practice of Public Relations, Fraser .P. Seitel, Prentice Hall
6.
Principles of Public Relations, C. Rayendu & K.R. Balan, Himalaya
7.
Effective Public Relations Management - A Guide to Corporate Survival, Winer Park, Jaico
8.
Handbook of Public Relations in India, Mehta. D. , Allied Publishing, Delhi
9.
Public Relations Disasters - Inside Stories & Lessons Learnt, Gerry McCusker, Tailspin, Kogan Page
36
Third Year B.M.S.

THIRD YEAR - SEMESTER V
5:1
5:2
5:3
5:4
5:5
5:6
5:7
Human Resource Management

Service Sector Management
Financial Management
Elements of Logistics & Supply Chain Management
Business Ethics & Corporate Social Responsibility
Elective I : Special Studies in Marketing / Special Studies in Finance / E-Commerce
Project Work
HUMAN RESOURCE MANAGEMENT

Module 5:1
Unit I : Introduction to HRM
Definition, Features, Scope/Functions of HRM, Definition of Personnel Management.
Evolution of HRM/Trends in HRM,
Difference between HRM and PM,
Challenges before the HR manager,
Role of HR Manager,
Traits/Characteristics of the workforce,
Personnel Philosophy,
Personnel Manual.
Human Resource Planning
Definition of HRP
Process of HRP along with brief coverage of personnel demand and supply forecasting techniques
Factors affecting HRP
Human Resource Information System (HRIS),
VRS, Outsourcing, Pink slip/ termination / retrenchment/ downsizing/ separation
Contracting and Sub-contracting
Promotions and Transfers
Unit II : Job Analysis, Job Design and Job Evaluation
Job Analysis - Definition, methods of collecting job data, merits and demerits/limitations
Job Design - Definition, Factors affecting Job Design, Approaches to Job Design
Job Evaluation - Definition, methods of job evaluation, process of Job Evaluation.
Recruitment, Selection and Induction
Recruitment - Definition, Sources of recruitment, merits and demerits
Selection - Definition, process of selection, types of selection tests, types of interviews
Induction/Orientation - definition, methods, process
Placement
Training and Development
Definition of Training and Development
Methods of training managers,
Process/Procedure of conducting training programme,
How to evaluate effectiveness of training programmes, Advantages of T&D
37
Unit III : Performance Appraisal

Definition of Performance Appraisal,
Methods of Appraisal for managers - traditional and modern
Process / Procedure of conducting performance appraisal
Advantages of performance appraisal
Limitations of Appraisal
Compensation Management
Definition of compensation,
Components of Salary / Salary slip,
Fringe Benefits - definition and types,
Performance linked incentives/ incentives-definition, advantages and disadvantages.
Career Planning and Development
Definition of Career Planning and Career Development,
Process/Procedure of Career Planning,
Career Stages / Career Life Cycle and how to handle personnel at each stage,
Essentials to make career planning successful,
Career Counseling,
Employee Retention techniques,
Succession planning
Unit IV : Participative Management
Definition of Participative Management,
Levels of participation
Trends in Participative Management
Factors essential for successful participative management
Forms of participation
Participation through Quality Circles
Empowered Teams
Industrial Relations
Definition of Industrial Relations,
Features of Industrial Relations,
Importance of Industrial Relations,
Approaches to Industrial Relations,
Parties to Industrial Relations
Trade Unions
Definition of Trade Union,
Features of Trade Unions, Trade union movement in India/Trends in the Trade Union
Recommended books :
1.
Human Resources & Personnel Management - Text and Cases - Fourth Edition, K. Aswathappa,
Tata Mc Graw Hill
2.
A Strategic Approach to Human Resources Management, Jayashree Sadri, Sorabh Sadri, Jaico
Publishing House, Mumbai
3.
Personnel Management, Mamoria, Himalaya Publication
4.
Principles of Personnel Management, Edwin B Flippo, McGraw - Hill International
5.
Excellence Through HRD, M. Nair and T.V. Rao, Tata McGraw Hill Publications
6.
Handbook of Human Resource Management Practice, Micheal Armstrong, Kogan Page
7.
Human Resource Management, Gary Dessler, Pearson Education
8.
Human Resource Management, Saiyadain, Tata McGraw Hill Publications
9.
Planning & Managing Human Resources, William J Rothwell and H.C. Kazanas, Jaico Publishing
House, Mumbai 2nd Edition, 2008.
38
SERVICES SECTOR MANAGEMENT

Module 5:2
Unit I : Introduction to Services Marketing
Role of services in modern economy
Distinctive characteristics of services
Marketing challenges of services
Services marketing environment
Goods Vs Services marketing
Goods-service continuum
Consumer behaviour
Services marketing triangle
Unit II : Key Elements of Services Marketing
Product - Pricing Communication Mix
Distribution - People - Physical Evidence - Process
Positioning - Market Segmentation
Balancing of Demand and Capacity
Branding of Services - Problems and solutions
Unit III : Service Quality
Improving service quality and productivity
Service quality - Gap Model
Measuring & improving service quality
Defining productivity-improving productivity
Service recovery
Complaint handling
Unit IV : Service Management
Meaning
Vision - mission strategy
Service leadership
Service Mapping
Flowcharting
Benchmarking
Internal Marketing
Productivity
Current Status and Future Prospects
Recommended books :
1.
Service Marketing, Valarie A. Zeithaml & Mary Jo Bitner, Tata McGraw-Hill editions.
2.
Service Marketing - People, Technology, Strategy-A South Asian Perspective, Christoper Lovelock,
Jochen Wirtz, Jayanta Chatterjee, Pearson education
3.
Services Marketing Text & Cases, Harsh V. Verma, Pearson Education
4.
Services - Marketing, K. Ram Mohan Rao, Pearson Education
5.
Services Management : The New paradigm in Hospitality, Jay A. Kandampully, Pearson Education
6.
Service Sector Management, C. Bhattacharjee, Jaico Publishing House, Mumbai, Edn 2008.
7.
Services Marketing, Govind Apte, Oxford Press
8.
Customer Driven Services Management, S. Balachandran, Response Book
39
FINANCIAL MANAGEMENT
Module 5:3
Unit I : Introduction
Meaning and Scope of Financial Management
Functions and Objectives of Financial Management
Changing Role of Finance Managers
Working Capital Management
Definition - GWC & NWC (Explain Core Assets & Non Core Assets)
Components of Working Capital
Factors Determining Working Capital
Receivables Management
Meaning and Importance
Credit Policy Variables
Case Study on Credit Evaluation
Methods of Credit Evaluation : Traditional and Numerical Credit Scoring
Monitoring the Debtors - Techniques : DSO, Ageing Schedule, Collection Matrix
Cash Management
Motives of Holding Cash
Strategies of Cash Management
Cash Budget: Meaning and objectives
Budgeting of receipts and payments - Trading, non trading and capital
Preparation of monthly budget and finding out closing cash balance
(Excl. Financial Statements to be made From the Working Capital Estimation)
Unit II : Cost of Capital & Capital Structures:
Types of Capital
Debt
Equity
Retained Earnings
Preference
Cost of Capital for each type of capital
Weighted Cost of Capital
Marginal Cost of Capital (w.r.t. Expansion)
Designing Capital Structure Alternatives
Types of Leverages (Combined, Operating, Financial)
Unit III : Capital Budgeting:
Introduction, types of capital, sources of capital
Evaluation of capital expenditure proposal from given cash flow, concept of present value
Techniques of appraisal of investment proposal
Payback period method, Average rate of return method
Net Present Value method
Profitability Index method
Unit IV : Business Restructuring
Importance
Financial Implication
Valuation
40
Types of Business Restructuring

Merger
Amalgamation
De-Merger
Other Restructurings
(Elementary accounting problems - testing fundamental knowledge only)
Long Term & Short Term Sources Of Finance
Traditional & Modern instruments of Finance Including Securitizations.
Recommended books :
1.
Financial Management, Chandra Prasana, Tata Mc Graw
2.
Financial Management, Khan M & Jain, Tata Mc Graw
3.
Financial Management and Policy, James, C, Prentice Hall of India
4.
Financial Management, Pandey, I.M, Tata Mc Graw
5.
Fundamentals of Financial Management, Horne, J., Walchowicz, J., Prentice Hall of India
6.
Investment Management, Bhalla V, S. Chand
7.
Financial Management, Diwan P, Pentagon
8.
Financial Management, Bhalla V.K., Amol
9.
Financial Management, Kapur S, S.K.Publishers
10. Financial Management Handbook, Alexander Hamilton, Global Books
11.
Techniques of Financial Management, Helfert, Jaico Publishing House.
ELEMENTS OF LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Module 5:4
Unit I : Background
Logistics and Logistical Management: Military origin / basic concept / definitions / scope / importance
in current competitive environment
Evolution of Logistics & Supply Chain Management
Topics to be covered at concept level: Operation Objectives of Logistics/ Logistical Performance
Cycles/ Inbound Logistics/ Manufacturing support Logistics/ Outbound Logistics/ Customer Order
Cycle/ Lead-time/ Logistical interfaces/ Logistical mission/ Competitive Advantages/ 3 C's/ Logistical
competency/ Outsourcing Logistical Activities / 3rd and 4th party Logistics / Integrated logistics/
Logistical Planning & Strategy.
Supply Chain Management
Basic concept/ definitions/ Scope Comparison between Logistics and SCM/ Global Supply Chain
scenario and importance/ Conventional Supply Chains/ Supply chain participants/ Channel
agencies/ Relationship Management, concept of extended enterprises / Bull-whip effect.
Organization structure
Basic concept/ definitions/ scope/ objectives and importance
Barriers In Forming Effective Organization, improving effectiveness
Stages in evolution of logistical organization, with emphasis on modern flat organization
Customer Service
Definition/ Scope/ Objectives/ Importance
Elements of Customer Service, Seven Rights
Customer Service Audit, Customer Service Strategy
Demand Forecasting
Definition/ Purpose of Forecasting/ Nature of Demands/ Forecasting Components/ Approaches to forecasting/ Qualitative & Quantitative Forecasting Techniques & their applicability, Time series analysis with
numerical examples.
41
Order Processing: Integrated System/ Customer Order Cycle/ Electronic Data Interchange & its Advantages
Unit II : Transportation
Definition/ Principles/ Role/ Functions/ Importance
Different Modes of Transportation: Road, rail, water, air, pipelines, ropeways
Advantages & Disadvantages of individual modes/ Inter-Modal Transportation/ Factors to be
considered for Mode & Carrier Selection/ Modal characteristics & Classification
Total Transportation Cost/ Factors influencing Transport Cost/ Transport Infrastructure
Warehousing
Definition/Principles/Role/Functions/Importance
Warehouses/Distribution Centers/ Warehousing/Need For Warehousing/Economic/Service benefits
Types of Warehouses - Their Advantages & Disadvantages/ Warehousing Location/ Area of
Warehouse Number of warehouses/ Warehousing Operations/ Factors Affecting Warehousing
Cost/ Warehouse Layout/ design Operations/ Factors Affecting Warehousing Cost/ Warehouse
Layout/ design principles.
Materials Handling System
Definition/Principles/ Role/ Functions/ Importance
Activities Covered/ Functions Performed During Materials Handling/ Material Handling Equipment
with selection criteria/ Material handling methods/ M.H. System Design - Objectives & Principles.
Packaging
Definition/Principles/Role/Functions/ Importance
Unitizing (Concept of unit-load) & palletizing/ kitting
Logistical Functions of packaging/ Objectives & Benefits of Packaging/ Consumer & Logistical
Packaging/ Factors Influencing Good Package Design
Unit III : Inventory Management
Inventory: Definition/Principles/ Role/ Functions/Importance/Purpose of Inventory Holding/ Types
of Inventories/ Inventory and Profitability/ Impact of Inventory on logistical cost.
Inventory Management: Objectives/ Importance/ Symptoms of Poor Inventory Management/
Improving effectiveness of Inventory Management/ Inventory turnover/ Service Levels
Economic Order Quantity/ Economic Batch Quantity/ Assumptions & Its Limitations/ Re Order
Level/ Safety Stock with numerical examples.
Inventory Control: Inventory ranking methods and Quadrant Technique
Selective techniques of Inventory Control: Inventory control methods: (Pull/push models) Traditional
methods: 'Q' MODEL & 'p' MODEL, two bin system, fair-share allocation model, MRP I / MRP II
Modern methods: kanban as a tool of JIT, Vendor managed inventory (JITII, response based techniques-QR, CR, and AR). DRP, ERP
Inventory valuation
Information System
Definition/Principles/Role/Functions/Importance
Management Information System: Elements of LIS / Advantages of Computerization of Information/
Importance of Information system/ Internal & external Information System/ Functionality (IS
operations)/ Automated Order Processing System, RFID, EDI/ Satellite tracking system.
Unit IV :
(i)
Performance Measurement
Definition/Principles/Role/Functions/Importance/Objectives
Activity based/process based/Internal/External Performance Measurement
42
Classification of performance measures

Performance Audition/ Perfect Order/ Service Levels
Characteristics of ideal performance evaluation system
(ii)
Logistics Costing: Principles of Logistics Costing/ Activity Based Costing/ Mission Based Costing/
Total Cost Analysis/ Steps to Be Adopted for Total Cost Approach
(iii)
Logistical Network analysis: Concepts/ definitions/ scope/ objectives/ importance Network options/
number of facilities/ Milk-runs/ RORO/ LASH.
(iv)
Modern Logistics Infrastructure

Containerization/ mechanized material handling equipment/ Deep water ports/ ICDs & CFS network/
maritime logistics/ cold chain logistics
Dedicated Freight Corridors/ Golden Quadrilateral and network of highways
Specialized equipment/ double stack containers/ unit trains
Logistics Parks
Container Corporation of India
Private Logistics Companies.
Recommended books :
1.
Supply Chain Logistics Management, Donald J. Bowersox, David J Closs, M Bixby Cooper, Tata
McGraw-Hill
2.
Logistical Management, Donald J. Bowersox, David J Closs,, Tata McGraw-Hill Fundamentals of
Logistics Management McGraw-Hill
3.
The Management of Business Logistics Coyle , Douglas M. Lambert, James R.Stock & Lisa M.
Ellram Irwin, Bardi, Langely Thomson, South - Western
4.
Logistics David J Bloomberg , Stephen Lemay, Joe B, Hanna Prentice Hall of India
5.
Logistics & S C, M Martin Christopher, Pearson Education
6.
Supply Chain Management, Chopra Meindl, Kalra, 7.
Supply Chain Management, Herald Dyckhoff, Richard Lacks and Joachin Reese, 8.
Logistics and Supply Chain Management - Text and Cases, Anurag Saxena, Caaushik Sircar,
Jaico Publishing House, Mumbai, 3rd Edn 2009.
BUSINESS ETHICS AND CORPORATE RESPONSIBILITY

Module 5:5
Unit I : Introduction to Business Ethics
"
Normative ethics, Prescriptive ethics and Applied ethics
"
Ethics, Morality and Legality
"
Concept of Right and Duty : Business - Western and Indian Perspectives, Definition and Scope
Relevance in social changes Ethical organism and corporate code of conduct
Business Ethics - Conceptual Back
"
Conceptual Approaches to Business Ethics
"
Egoism vs. Altruism
"
Entrepreneur and Manager - Role and Responsibilities
"
Responsibilities towards stakeholders: an overview
"
Profit - making; An Objective with an ethical dimension
Unit II : Indian Perspective of Ethics
"
Purusharthas: Dharma, Artha, Kama, Moksha
"
Concept of Dharma
43
Ethics: A Global Perspective:

Ethics in Global Marketing & Advertising
Ethical perspective in Employment including in the international labour Organization Std.
Ethics and IT : E-Commerce, Privacy Codes
Environmental Ethics: Indian and Western perspectives
Ethics and Cross-culture influences
Ethical issues and functional aspects of business
Unit III : Corporate Governance
Corporate Governance: Meaning scope & Reporting
The Agency Theory : Principal - Agent Relationship
Role of CEO, Board and Senior Executives
Right of Investors and Shareholders
Financial Regulations and their scope in CG
Corporate governance from Cadbury committee to Narayan Murthy Committee
Unit IV : Concept of CSR
Meaning and Scope of CSR
Relevance and Significance of CSR in contemporary society
Value approach to CSR
CSR: within the Organization
Labour relation
Work Atmosphere: healthy and productive
Exploitation, atrocities and harassment
Safely standards and environmental concerns
Perquisites and incentives
CSR and Society:
Role and responsibility of Local Community in Business.
Interventions to Business to fulfill social responsibilities
Role of NGOs and International Agencies in CSR Integrating CSR into Business :
CSR Measures and Indicators : Measuring CSR to improve shareholders value and societal value
CSR and Sustainable Development
CSR and Triple Bottom Line in business: an international endeavour.
Recommended books :
1.
An Introduction to Ethics, William Lillie, Universal Paperbacks
2.
Wisdom leadership : Dialogues and Reflections, S.K. Chakrabroty, Wheeler Publishing
3.
The Power of Ethical Management, Kenneth Blanchard & Norman Vincent Peale, William Morrow
& Co, Inc,
4.
In search of Ethical Leadership, R.M. Lala, In search of Ethical Leadership
5.
Living within - The Yoga Approach to Psychological Health and Growth (Sri Eurobond Ashram,
Pond Cherry.), , 6.
Management and HRD, Dr. R.R.Khan, Fine Publishing House
7.
Key Management ideas : Thinking that changed the Management world - Macmillan India Ltd.,
Stuart Rainer, Macmillian India Ltd.
8.
Leadership Chronicles of a Corporate Sage : Five Keys to Becoming a more Effective leader,
Susan J. Bethanis, Ed corpus Colossus Learning Pvt. Ltd.
9.
Indian Management Emerging Responses, R.R. Prasad, S.R.P. Shukla, Ashok Kumar, Tata
McGraw-Hill Publishing Company Limited
10. Buried Treasure - Discovering and Implementing the Value of Corporate Social Responsibility Caleb Wall, , Greenleaf Publishing - 2008
11.
The Theory and Practice of Managerial Ethics , Jayashree Sadri, Sorab Sadri and Dhun Dastoor,
2nd Edn, 2006, Jaico Publishing House, Mumbai
12. An Introduction to Business Ethics, Joseph Des Jardins, Tata Mc Graw Hill, 2nd Edition, 2009
44
ELECTIVES - 1
SPECIAL STUDIES IN MARKETING

Module 5:6 (E-1)
Unit I : Consumer Behaviour
Definition of Consumer Behaviour
Why study Consumer Behaviour
Research Perspectives on Consumer Behaviour
Decision Making Model
Factors affecting Consumer Behaviour (Psychological, Personal, Social, Cultural)
Touch upon theories of Motivation (Maslow's Hierarchy of Needs, Mcllelands Theory)
Understanding perception & Stages in perception, Beliefs, Attitudes
Concept of age & Family Life Cycle (FLC), Occupation, Economic Situation
Understanding Personality & Self Concept
Lifestyle Identification - Attitudes, Opinions, Interests (AIO statements)
Types of Buying Behaviour and Consumer Involvement
Stages in Adoption process/Diffusion of Innovation
Unit II : Communications Process With Reference To Advertising
Definition of Communication
Models of Communication / Traditional Response Hierarchy Models- AIDA, Hierarchy of Effects,
Innovation Adoption, information processing.
Communication model for rural and urban communication
Integrated Marketing Communication
Definition and Features of IMC,
Advantages / Relevance of IMC
Components of IMC
Objectives for IMC With Special Reference to DAGMAR Objectives
Importance / value of objectives,
Promotion Objective, Communication Objectives, Sales Objectives
DAGMAR
Ad Agency - Structure, Functions & Evaluation :
Definition of advertising, Features and Functions of Advertising
Definition of Ad Agency
Structure of Ad Agency
Functions of Ad Agency
Advertising Budget
Definition of Advertising Budget
Definition of Advertising Appropriation
Methods of Budgeting / Advertising Budgeting Methods
Unit III : Types of Media & Media Planning :
Media - Print and Broadcast - Types advantages
Support Media
OOH Media, In - Store Media, Transit Advertising, Promotional, Products Marketing, Yellow Pages
advertising. Advertising in Movie theaters, Product Placement in movies and on TV, In flight
advertising, Miscellaneous
45
Media Planning
Definition of Media Planning,
Terms to be studies under media planning
Reach, Frequency, GRP, Coverage, BDI, CDI, TRP, CPM, CPP / CPR/CPRP
Process of Media Planning
What are the factors that Media Planners must consider?
Problems in Media Planning
Media Research
Media Scheduling - Definition, Methods
Measuring the Effectiveness of Advertising
Testing Process for advertising effectiveness
Tests for measuring effectiveness of advertising
Essentials for effective testing of advertisements.
Unit IV : Brand and Branding Strategy Development
Definition of Brand and Brand Positioning
Positioning Strategies
Guidelines for effective positioning
Brand Image - Definition, Strategy for Brand Image Development
Other Brand Building Activities
Public Relations
Definition, How to build corporate image through
PR Corporate Advertising, Importance of PR
Sales Promotion
Definition, Sales Promotion Tools - for Consumers and Dealers, Importance of Sales Promotion
The Internet
Importance of the Internet as a tool of IMC
Direct Marketing
Definition, Role of Direct Marketing in IMC,
Tools of Direct Marketing
Personal Selling
Definition, Role / Importance of Personal Selling,
Relationship Marketing.
E-Commerce
Recommended books :
1.
Advertising and Promotion, Belch and Belch, Tata McGraw Hill
2.
Advertising Management, Aker and Myers, Prentice Hall of India
3.
Advertising, Marketing and Sales Management, Thakur D, Deep & Deep
4.
Advertising Management, Mohan M, Tata McGraw Hill
5.
Advertising Management, Rathor B, Himalaya
6.
Advertising , Chahan M, Anmol
7.
Projects, Prasanna Chandra, Tata McGraw Hill
8.
Consumer Behaviour, Schiffman, L G Kanuk, Galotia
9.
Best Practice Cases in Branding : Lessons from the World's Strongest Brands, Keller Kevin Lane,
Pearson Education New Delhi
10. Strategic Brand Management, David Accar, 11.
Strategic Brand Management, Noel Katscrer, 12. Building Strong Brands, Mike Keller, 13. Consumer Behaviour , Stephemen Kanuk, 14. Consumer Behaviour, Noudon and Della Vieta, -
46
SPECIAL STUDIES IN FINANCE

Module 5:6 (E-2)
Unit I : Economic Value Addition (EVA)
Current Developments
Deferred Tax (Assets & Liabilities) - AS - 22
Segment Reporting (AS - 17 )
Initial Public Offer (I.P.O.)
Employees Stock Option Plan (E.S.O.P.)
Sweat Equity
Financial Derivation & Future Derivations
AS - 30 - Recognition & Measurement
AS - 31 - Representation
Unit II : Appraisal of Term Loan
Project Report - Structure of Project Report
Unit III : Accounting for effects of changes in foreign exchange rates (AS 11)
In relation to purchase and sale of goods, services and assets and loan and credit transactions.
Computation and treatment of exchange differences
Unit IV : Financial Services
Hire Purchase
Lease
Capital Market
Underwriting
Merchant Banking
Credit ratings
Mutual Funds
Recommended books :
1.
Corporate Financial Management, Raj A, Tata McGraw Hill
2.
Business Finance, Kulkarni P, Himalaya Publications
3.
Financial Management, Chandra P, Tata McGraw Hill
4.
Badic Financial Management, Klian & Jain, Tata McGraw Hill
5.
Financial Management, I M Pandey, Vikas Publication House Pvt. Ltd.
6.
Techniques of Financial Management, Helfert, Jaico Publishing House, Mumbai.
7.
Financial Management, William W. Sihler, Richard D. Crowford and Henry A. Davis, Jaico Publishing
House, Mumbai, Edn. 2009.
E - COMMERCE
Module 5:6 (E-3)
Unit I : Introduction to E - Commerce
Introduction to role of IT in business and different applications.
Role of ICT in Communication and business applications.
Different application of IT in global business scenario.
Introduction to IT Act and its role to encourage E-business.
Growing E-learning and E-Governance.
47
Evolution and Types of E-Commerce:

Evolution of E-commerce, Global and Indian scenario.
History of e-commerce, Generic Model of E-Commerce.
Definition, classification - B2B, B2C, C2C, G2C, B2G sites,
Factors of growth and key performance indicators of E-Commerce.
Unit II : E-Commerce Models
E-commerce Models - Store-front Model, Brick and Mortar Model,
Build to Order Merchant Model Service Provider Model, Subscription based Model,
Broker Model, Advertiser Model, Virtual Mall Model and Infomediary Model.
Sub-Systems of E-Commerce
E-commerce Trade Cycle and Trading Process
E-market and Internet Commerce
EDI and working mechanism of EDI
Identify Factors that are important for an E-Commerce
Difference between Conventional Commerce and Electronic Commerce.
Unit III : Payment, Security and Privacy Issues in Online Business
Issues relating to privacy and security in online trading
Electronic payment systems-credit cards, debit cards, smart cards, e-credit accounts, e-money.
Security concerns in e-commerce, authenticity, privacy, integrity, non-repudiation, encryption.
Cryptography techniques and restrictions placed by them on exports.
Securing networks using firewalls and other machines.
Marketing Trends in E-Business
Growth of Online Retailing and E-marketing concepts.
Online Advertising and revenue generation
Use of on-line market research and use of CRM techniques
Growing use of Content Management Systems
Integration of E-Commerce in business lines.
Different Service Provider (Utility).
Unit IV : Building E-Presence:
Architecting and e-Business & Website Design
The building life-cycle
Design Criteria and attracting customers
Site Content and Traffic Management
Using Content Management System.
Emerging Trends of M-Commerce:
Emerging trends of M-Commerce
Infrastructure of M-Commerce and Comparison between E-Commerce and M-Commerce
Security and Bandwidth issues in E-Commerce
Trading process in M-Commerce
Trends in technology; developing markets for E-commerce.
Recommended books :
1.
E-Business & E-Commerce Management 3rd Ed., -, Pearson Education
2.
E-Business 2.0 Road map for Success, Kalokota, Robinson, Pearson Education
3.
Electronic Commerce, 3rd Edition, Elias M. Awad, Pearson Education
4.
Electronic Commerce - A Managerial Perspective, , Erfan Turban et.al., Pearson Education
5.
Electronic Commerce - A Manger's Guide, R. Kalokota, Andrew V. Winston, Pearson Education
6.
E-Commerce, Tripathi, Jaico Publishing House, Mumbai, Edn. 2010.
48
THIRD YEAR - SEMESTER VI

6:1
6.2
6.3
6.4
6.5
6.6
Entrepreneurship & Management of Small and Medium Enterprises

Operations Research
International Finance
Indian Management - Thoughts and Practices
International Marketing
Elective II : Retail Management / Investment Analysis & Portfolio Management / Econometrics
ENTREPRENEURSHIP AND MANAGEMENT OF SMALL AND

MEDIUM ENTERPRISES
Module 6:1
Unit I
Concept, meaning and definition of entrepreneur and entrepreneurship.
Importance and significance of growth of entrepreneurial activity.
Characteristics and qualities of entrepreneurs
Classification and types of entrepreneurs.
Women entrepreneurs
Theories of entrepreneurship
Contribution of Ms. Clelland and Joseph Schumpeter
Unit II
Factors influencing entrepreneurial development and motivation.
Role of culture in entrepreneurial development.
Entrepreneurial development programme (EDP), Managing the problems faced by entrepreneurs
Development of women entrepreneurs-with reference to SHGs
Options available to entrepreneurs, ancillarisation franchising and outsourcing. Cases on takeover,
mergers and acquisitions in India and at global level.
Social Entrepreneurship-Definition, importance and social responsibilities NGOs
Unit III : Entrepreneurial Project Development
Idea generation - sources and methods
Identification and classification of ideas.
Environmental Scanning and SWOT analysis
Preparation of project plan - points to be considered
Components of an ideal business plan - market plan, financial plans, operational plan, and HR plan.
Project formulation - project report significance and contents
Project appraisal - Aspects and methods:
(a)
Economic oriented appraisal
(b)
Financial appraisal
(c)
Market oriented appraisal
Technological feasibility
Managerial competency
49
Unit IV : Small and Medium Enterprises:

Meaning and definition (evolution)
Role and importance
Policies governing SMEs
Organizational structure
Steps in setting up a small unit
SME funding. Requirements of capital (fixed and working), Factors determining capital requirements,
Importance of fixed and working capital, Working capital management, Sources of finance for
SME'S. Taxation benefits
SIDBI and SISI - Their role in the development of SMEs. Taxation benefits
SIDBI and SISI - Their role in the development of SMEs
Marketing mechanism in SMEs
Problems of SMEs and prospects
Turnaround strategies for SMEs
Recommended books :
1.
Small scale industries and entrepreneurship, Dr. Vasant Desai, Himalayan Publishing House
2.
Management of small scale industries, Dr. Vasant Desai, Himalayan Publishing House
3.
Management of small scale industries, J.C. Saboo Megha Biyani, Himalayan Publishing House
4.
Dynamics of entrepreneurial development and Management, Dr. Vasant Desai, Himalayan
Publishing
5.
Entrepreneurship development, Moharanas and Dash C.R., RBSA Publishing, Jaipure
6.
Beyond entrepreneurship, Collins and Lazier W, Prentice Hall, New Jersey, 1992
7.
Entrepreneurship, Hisrich Peters Sphephard, Tata McGraw Hill
8.
Fundamentals of entrepreneurship, S.K. Mohanty, Prentice Hall of India
9.
A Guide to Entrepreneurship, David Oates, Jaico Publishing House, Mumbai, Edn 2009
OPERATION RESEARCH
Module 6:2
Unit I : Introduction to OR and Linear Programming
Operation Research - Introduction, Models, Areas of Application.
Linear Programming (L.P.): Mathematical Formulation of L.P. problem.
Graphical Method. Simplex Method - Concept of slack, surplus & artificial variables. Manual solutions of
L.P.P. upto 3 iterations. Minimization & Maximization Problems.
Special Cases - (i) Alternative optima (ii) Unbounded solutions & (iii) Infeasible solutions to be shown
graphically & also by simplex method.
Unit II : Transportation & Assignment Models
Definition of the transportation model. Balanced / Unbalanced, Minimization / Maximization. Determination
of the initial basic feasible solution using (i) North-West Corner Rule (ii) Least cost method & (iii) Vogel's
approximation method for balanced & unbalanced transportation problems. Optimality Test & obtaining
of optimal solution. (Considering per unit transportation cost)
Assignment Problem - Hungarian method.
Statement of Transportation & Assignment Problems as L.P. Problems.
Unit III : Network Analysis
Construction of Network - Rules & Precautions.
C.P.M. & P.E.R.T. Networks. Obtaining of Critical Path. Time estimates for activities. Probability of
completion of project. Determination of floats (total, free, independent & interfering) Crashing of Simple
50
Networks.
Unit IV : Decision Theory And Decision Tree
Decision Environments - risk & uncertainty, Payoff table, Regret table.
Decision making under uncertainty
Maximin & Maximax criteria
Minimax Regret criterion
Laplace criterion
Hurwicz criterion
Expected Monetary Value criterion.
Expected Value of Perfect Information (E.V.P. I.)
Expected Opportunity Loss (E.O.L.).
Decision Tree, Simple examples
Recommended books :
1.
Operations Research - An introduction 6th Edition , Taha H.A., Hall of India
2.
Operations Research Techniques for Management 7th Edition, Kapoor V.K., Sultan Chand & Sons
3.
Operations Research 9th Edition, Kantiswarup, Gupta P.K. & Sultan Chand & Sons Manmohan
4.
Operations Research 8th Edition, Sharma S.D., Kedarnath, Ramnath & Company
5.
Operations Research 2nd Edition, Bronson R, Shaum's Outline Series
6.
Quantitative Techniques in Management 3rd Edition , Vora N.D., Tata McGraw Hill co.
7.
Principles & Application 3rd Ed, Shreenath L.S., PERT & CPM, Affiliated East-West Press Pvt. Ltd.
8.
Principles of Operations Research 2nd Edition, Wagener H.M., Prentice - Hall of India
9.
Operations Research - Methods & Problems 1st Edition , Sasieni M, Yaspan A & John Wiley & Sons
Friedman L
10. Operations Research, Natrajan Balasubramani, Tamilarasi, Pearson Education
11.
Linear Programming, G. Hadley, Narosa Book Distributors Private Ltd
12. Quantitative Techniques (For Managerial Decisions VOL I), L.C. Jhamb, Everest Publishing House,
Pune.
13. Linear Programming, Paul Loomba, Tata McGraw Hill Publishing Co. Ltd.
14. Operations Research Edition 2008, Aditham B. Rao, Jaico Publishing House, Mumbai,
INTERNATIONAL FINANCE
Module : 6:3
Unit I : Fundamentals of International Finance
Meaning and Scope of International Finance
Balance of payments as determinant of demand for and supply of currency
Exchange rate, Determinants of/factors affecting exchange rates
Current account deficit v/s Balance of trade and their implications on exchange rate
Foreign Exchange Arithmetic I
Exchange rate quotations, Direct and Indirect rates, cross currency rates, vehicle currency.
% spread, calculation of cross rates
Classification of rates in terms of settlement (cash, tom, spot and forward),
Arbitrage, Speculation and Trading (Spot rate arbitrage calculation)
Unit II : Foreign Exchange Arithmetic II
Relationship between exchange rates, interest rates, and commodity prices (through international
parity conditions namely Purchasing Power Parity, and Fisher Parity)
Use of Covered Interest Parity theory in arbitrage, borrowing and investment decisions.
51
Calculation of forward rates through use of forward schedules, through use of formula, annualized
forward margin, calculation of swap points (calculations for cash / tom rates to be excluded)
Exchange Rate Regimes
Gold Standard - Features.
Bretton Woods System - Background and Features, reasons for its failure, Smithsonian agreement,
SDRs.
Flexible exchange rate system - Features, Managed float, Central Bank intervention.
Merits and Demerits of Fixed and Flexible Exchange rate systems.
Unit III : International Foreign Exchange Markets
Characteristics
Dealing room operations
Euro Currency Market
Origin and reasons for the growth of Euro currency (off shore) markets, their characteristics and
components.
A brief understanding of the Euro-currency deposit, loans, bonds and notes market.
Concept of off shore banking as a form of globalization of the Euro currency concept, its introduction
in India, tax havens
International Equity Markets
Concept of Depository Receipt,
Global Depository Receipt-characteristics, mechanism of issue, participants involved
American Depository Receipt - types and characteristics
Foreign Currency Convertible Bonds and Foreign Currency Exchangeable Bonds
Foreign Direct Investment and Foreign Portfolio Investment
Participatory notes
Unit IV : Foreign Exchange Management in India
Retail and wholesale components of the Indian foreign exchange market
Capital account Convertibility
Reserve Management
Role of FEDAI in the Indian foreign exchange market
Risk Management and Derivatives
Risk versus exposure
Transaction, Translation and Economic risks faced by Corporate entities
Transaction, Position, Pre-settlement, Settlement risks faced by commercial banks
Internal and external hedging
Foreign currency derivatives as instruments of risk management i.e. Forward contracts, Swaps,
Futures and Options.
Overview of Non-deliverable forward Market (NDF market)
International Institutions
Contribution of Bank for International Settlements in risk management system
European Central Bank
Recommended books :
1.
Essential International Money, Adrain Buckley, Pearson Education
2.
International Finance, Adrian Buckley, Pearson Education
3.
Foundations of Multinational Finance, Alan Shapiro, Wiley
4.
Multinational Financial Management, Alan Shapiro, Wiley
52
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
A Text book of Foreign Trade and Foreign Exchange, B.K.Chaudhri O.P. Agarwal , Himalaya Pub. House
A brief course in Foreign Exchange Arithmetic, C.Jeevanandam, Sultan Chand & Sons
Foreign Exchange and Risk Management , C.Jeevanandam , Sultan Chand & Sons
Foreign Exchange Practice, Concepts and Control, C.Jeevanandam, Sultan Chand & Sons
International Finance, G. Shailaja, Unviersities Press, Hyderabad
International Financial Management, Geert Bekaert & Robert Hodrick , Pearson Education
Options, futures and other derivatives , John C. Hull, Prentice Hall, India
The Economics of Exchange Rates, Lucio Sarno & Mark Taylor, Cambridge University Press
International Financial Management, Madhu Vij, Excel Books, New Delhi
International Finance, Maurice D. Levi, Routledge, London
Fundamentals of Multinational Finance, Michael Moffet, Arthur Stonehill & David Eiteman, Pearson
International Financial Management, P.G. Apte, Tata McGraw Hill, New Delhi
Forex Revolution: An Insider's Guide to the Real World of Foreign Exchange Trading, Peter
Rosenstreich, Pearson Education
International Finance - A Business Perspective, Prakash G. Apte, Tata McGraw Hill, New Delhi
Foreign Exchange, International Finance, Risk Management, Rajwade A.V., Academy of Business
Studies, New Delhi
Fundamentals of International Banking, Rupnarayan Bose, Macmillian India Ltd., New Delhi
Foreign Exchange in Practice, Steve Anthony, Palgrave McMillian
International Financial Economics, Thomas J. O'Brien, Oxford University Press
International Finance, V.A. Avadhani, Himalaya Publishing House
Risk in International Finance, Vikash Yadav, Routledge
International Financial Management, Vyuptakesh Sharan, (PHI Learning Pvt. Ltd., New Delhi)
INDIAN MANAGEMENT THOUGHT AND PRACTICES

Module 6.4
Unit I : Indian Ethos
Multiplicity and variety - yet has commonness
Focus on the ultimate Principles or Intelligence to whom (or which) man seeks recourse.
Unit II : Personality
Personality development through yoga - the three paths/marga - Bhakti, Karma and Jnana
The three gunas - sattva, rajas, tamas.
Individual - a being with infinite capabilities and potentials - is a result of your own actions
Koshas: the concept of man
Meditation - the technique for development of self
Leadership: qualities of leaders with special reference to Indian thoughts.
Motivation - Indian approach vis--vis American and Japanese approaches.
Unit III : Society and Social Groups:
Society - combination of individuals of diversity - values that reflect on social practices and customs
- impact on individual and collective behaviors - uses coercion to enforce compliance - societal
values.
Significance of festivals - harmony with nature. Indian concept of learning - gurukul system of
learning.
Unit IV : Spirituality:
The core teachings of all founders of religions.
Spirituality vis--vis religion
Concept of Maya (Illusion) - Advaita Vedanta
53
Meaning, scope and implications at wor

Concept of Dharma: varna ashram dharma, svadharma
Concept of karma - meaning and importance to managers, corporate karma.
Concept of Vasudhaiva Kutumbakam
Recommended books :
1.
Management by Values, S.K. Chakraborthy, Oxford Press
2.
Management Theory, Rao M. & Rao S., Kanishka Publishers Distributor
3.
Indian Ethos in Management, P.K. Ghosh, 4.
Ethics, Indian Ethos and Management, S. Balachandran and others, Shroff Publishers and
Distributors Pvt. Ltd.
INTERNATIONAL MARKETING
Module : 6.5
Definition of international marketing-important features of international marketing-need for & advantages
of international marketing-difference between international & domestic marketing, Basis of International
trade.
International Business Environment
External factors: Social/ Demographic /Economic/ Commercial / Political & legal - Trade Barriers, Meaning,
Objectives, effect of barriers on international trade, Types of barriers: Tariff & non Tariff barriers- Trading
Blocs & Growing intra regional trade- WTO & trade liberalization-latest developments at WTO including
Doha Round- Role of MNCs in International trade, FDI
Unit II : Product Packaging and Distribution
Packaging as a part of product planning- Functions of packaging- Factors for package design in
international markets- Criteria for export packing (transport packing) - role of Indian Institute of packaging
- Export marking on outer packing- Purpose of export marking, selection of overseas distribution channels,
factors influencing selection of distribution channels, factors influencing selection of distribution channels,
types of foreign intermediaries.
Unit III : Pricing Policy in International Markets
Factors determining price- Export costing methods - Elements of cost-Factors influencing pricing policy
- Information required for export pricing - Export pricing strategies - Break even pricing - Impact of
contract conditions on export price offers - INTCOTERMS - Export assistances, incentives, Govt. of
India's initiatives - Impact of export incentives on export pricing.
Unit IV : Overseas Market Selection
Methods of market entry, Identifying foreign markets, selecting potential markets - Constraints in entering
in some global territories - Market selection process - Objectives entering into international markets Setting parameters, preliminary screening of the probable markets - sources of information - Short listing
of markets, evaluation & selection of potential markets - Market segmentation based on overall market
profile, Basis for segmentation, Factors for segment selection, essential characteristics of market segments
- Preference available to Indian exporters.
Recommended books :
1.
International Business, Justin Paul, Tata McGraw-Hill Publishing Company Limited, New Delhi
2.
International Marketing, Francis Cherunilam, Himalaya Publishing House, Mumbai
3.
International Marketing Management - An Indian Perspective, Varshney RI, Bhattacharya B , Sultan
54
ELECTIVES - 2
4.
5.
6.
Chand & sons. New Delhi

International Marketing, P.K. Vasudeva, Excel Books, New Delhi
International Marketing (SIE), Cateora and Philip, Tata McGraw-Hill
Globalization of Business, Abbas J. Ali, Jaico Pubishing House, Mumbai, 3rd Edn., 2009
RETAIL MANAGEMENT
Module 6.6 (E - 1)
Unit I : Introduction:
Meaning & Definition on retailing, Retailer's role in a distributional channelFunctions performed by retailers-prospects of retailing in IndiaRetailers Characteristics : Price-cost trade off, Types of merchandise, variety & assortment, customer
services, Cost of offering breadth & depth of merchandise and services
Types of retailers
Food retailers, general merchandise retailers,
Non store retail formats, services retailing,
Types of ownership
Multi Channel Retailing : Meaning, the evolution toward multi channel retailingFranchising : Types, advantages, challenges, franchising in India.
Unit II : Retailing strategy
Meaning
Retail Market Strategy
Target market & retail format
Building a sustainable competitive advantage, customer loyalty, location, human resource
management, distribution and information systems, unique merchandise, vendor relations
Multiple sources of advantages : Strategic retail planning process
Role of Information Technology in Retailing
Unit III : Merchandise Management
Meaning, organizing the buying process by categories
Setting objectives for the merchandise plan
Sales forecasting, the assortment planning process
Buying merchandise
Branding options available to retailers
Private labeling, international sourcing decisions
Pricing strategy
Price Adjustments
Meaning of terms like markdowns, coupons, rebates, price bundling
Multiple unit pricing, variable pricing
Unit IV : Store Management
55
Responsibilities of store managers

Store planning, location planning
Store design & the retail image mix, the space mix
Effective retail space management, store layout, floor space management and visual merchandising
and displays
Recommended books :
1.
Retail Management, Michael Levy & Barton A Weitz, Tata McGraw Hill
2.
Retailing Management, Gibson C Vedamani , Jaico Publishing House, Mumbai
3.
Retail Strategies- understanding why we shop, Jim, Jaico Publishing House, Mumbai
4.
Retail Management, Dunne Lusch, South Western Cengage Learning
5.
Store Management, K.S. Menon, Macmillan India Ltd.,
6.
How to succeed at Retail, Keith Lincoln & Lars Thomassen, 7.
Retailization - Brand survival in the age of retailer Power , Keith Lincoln & Lars Thomassen &
Anthony Aconis, Kogan Page Ltd.,
8.
Retailing Management - Text and Cases, Swapna Pradhan, 3rd Edn., Tata Mc Graw Hill.
9.
Retail Management, Bajaj, Tulli & Shrivastava, Oxford University Press
10. It happens in India & The Wall Mart Story, Kishore Biyani, 11.
Store Manager, Organiser / Planner - DMS retail, -, 12. International Retail Marketing Strategies, Dr. Ramkishen Y., Jaico Publishing House, Mumbai.
INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT

Module 6.6 (E - 2)
Meaning of Investment - Investment alternatives, Investment Avenues
Meaning of Portfolio - What is Portfolio Management - Objectives, Principles of Portfolio
Construction.
Investment Alternatives
Non Marketable Financial Assets - Bonds or fixed Income securities - Equity shares - Mutual
Funds - Schemes of mutual funds (only concept of equity scheme, Hybrid Scheme, Debt Scheme)
Calculation of "Net Assets Value" (Only Basic Problem)
Evaluation of portfolio performances
Securities Market
Primary Equity Market, IPO<, Book Building Process, Redherring Prospectus.
Secondary Market - Stock Markets, Trading & Settlement - Debt Market
Role of SBI
Unit II : Time Value of Money
Present Value
Future Value
Present Value of Annuity
Future Value of Annuity
(compounding & discounting factors concepts and simple problems based on it)
Unit III : Risk & Return
Meaning and Types of Returns
Holding Period return - Expected return - Annualized return - Measurement of return
Risk - Types of Risk - Measurement of Risk. Fundamental and technical analysis
56
Unit IV : Equity & Debenture Valuation

Equity : Balance Sheet Valuation - Dividend Discount Model - zero growth - constant growth multiple growth model - price earnings ratio model
Debentures : Debt Instruments - Bond valuation & Pricing - Yield to maturity (YTM), Interest Rate
Risk - Determinants of Interest Rate Risk.
Recommended books :
1.
Security Analysis and Portfolio Management, Prasanna Chandra, Tata McGraw Hill
2.
Financial Management, Prasanna handra, Tata McGraw Hill
3.
Security Analysis and Portfolio Management, Ravi Kishor, Taxman Publishers
4.
Financial Management, Khan & Jain, Tata McGraw Hill
5.
Fundamentals of Investment Management, Hirt and Block, Tata McGraw Hill. Ed 2009.
6.
Portfolio Management Handbook, Robert A. Strong, Jaico Publishing House, Mumbai
ECONOMETRICS
Module 6.6 (E - 3)
Unit I : Introduction to Econometrics methods and models - Definition and scope - Nature of
Econometric Approach - Methodology of Econometric research - Specification of the models - Estimation
of the Parameters of the Model - Evaluation of the Estimates - Evaluation of the Forecasting Ability of the
Model - Desirable properties of an Econometric Model.
Types of Models: Single Equation models with one and two explanatory variables. Properties of OLS
estimators. Co-efficient of determination of goodness of fit - Tests of significance of Alpha & Beta Analysis of Variance and regression analysis
Unit II : Problems associated with the models - autocorrelation, Multicollinearity and heteroscedasticity.
Simultaneous equations models - Types of models, identification, method to solve them ILS and
2SLS.
Simple Correlation and regression (In the form of revision) - Partial correlation - Estimation of
Partial Regression Co-efficient and Co-efficient of Partial correlation.
Unit III : Input-Output Analysis
The Inter-industry Accounting System - The Input Output table - Balance equations - Input Output
co-efficient - The Hawkins Simon conditions - Prices in Leontief Input Output System.
Assumptions of Input Output analysis - Validity of Input Output assumptions.
Closed Model - Comparison with Leontief's open static system
Unit IV : Game Theory
Introduction - Basic concepts in Game Theory - Solutions to Two - Person Zero - Sum Game - Games
with saddle point (Pure Strategies) - Games without saddle point (Mixed Strategies) - Graphical Solution
(2x2game, 2xm, mx2 game)
Recommended books :
1.
Econometric Analysis, William Greene, Pearson Education (ISBN 978-81-7758-684-8).
2.
Basic Econometric , Damodar N. Gujarati, McGraw - Hill Book Co.
3.
Econometric Methods (Fourth Edition), Jack Johnston & John Dinardo, McGraw - Hill Book
International Edition.
4.
Econometric Models & Methods , Carl. F. Christ, Wiley Eastern Pvt. Ltd.
5.
Applied Econometrics, Meghnad Desai, TMH Edition
6.
Operations Research (An Introduction), Hamdy A. Taha, Prentice Hall, India.
7.
Introduction to Econometrics, G.S. Maddala,57
Wiley
8.
Statistics & Econometrics, Charles. R. Frank (JR), Holt, Rinehart & Winston
ASSESSMENT PATTERN
F.Y.B.M.S.
A)
1.
2.
3.
B)
INTERNAL ASSESSMENT
The allocation of 40 marks shall be as follows
For non-practical subjects:
1.
One best of two periodical class tests held in the given semester
2.
Two assignments/Projects with class presentations
(Distribution of marks per assignment/project :
5 marks for Presentation and 5 marks for the written document)
3.
Class participation
40 marks
10 marks
20 marks
10 marks
For Practical subjects: viz. 1.7, 2.3

Semester End Practical Examination
20 marks
Out of which 5 marks are for Journal, 5 marks for the Viva and 10 Marks for machine work.
One assignment/Project to be assessed by the teacher concerned
10 marks
(Distribution of marks per assignment/project :
5 marks for Presentation and 5 marks for the written document)
Class participation
10 marks
SEMESTER END EXAMINATION
Duration : This examination shall be of 2 Hrs. duration.
Question paper pattern:
SECTION I (Compulsory)
Q1. Concept Testing based on entire syllabus (15 marks)
Q2. Case study/Problem/Application (15 marks)
SECTION II (Any 3 Qs out of 4 Qs)
4 Questions carrying 10 marks each should cover all the 4 units.
60 marks
30 marks
30 marks
S.Y.B.M.S.
A)
INTERNAL ASSESSMENT
40 marks
1.
Two best of three periodical class tests held in the given semester
20 marks
2.
A better of the two assignments with class presentations to be
10 marks
assessed by the teacher concerned.
3.
Group Discussions on current issues relating to the Subject
10 marks
B)

SECTION I (Compulsory)
58
60 marks
30 marks
15 marks
30 marks
T.Y.B.M.S.
A)
INTERNAL ASSESSMENT
40 marks
1.
Two best of three periodical class tests held in the given semester
20 marks
2.
A better of the two assignments with class presentations to be
10 marks
assessed by the teacher concerned.
3.
Group Discussions on current issues relating to the Subject
10 marks
B)

SECTION I (Compulsory )
Marking and Grading Scheme:

The ordinances for examinations are same as the existing ordinances.
59
60 marks
30 marks
30 marks

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Affiliated to the

From the desk of the Principal

Career Paths at HR College

BACHELOR OF MANAGEMENT STUDIES [BMS]

First Year B.M.S.

Foundations of Human Skills

FOUNDATIONS OF HUMAN SKILLS

Understanding Human Nature

Basics of Human Nature

Unit II Concept of Intelligence

Intelligence as Basis of Abilities

Concept of Six Thinking Hats

Group Influence on Interaction Skills

INTRODUCTION TO FINANCIAL ACCOUNTS

Expenditure: Classification of Expenditure - Capital, Revenue and Deferred

Unit III : Trial Balance and Final Accounts of a Sole Proprietor

An overview of computerized environment.

Features of computerized accounting system.

Concept of grouping of accounts.

Maintaining the hierarchy and ledgers.

Accounting packages and consideration of them in selection.

Business Law, S.S.Gulshan, Excel Books. Delhi

Hypothesis: Simple and composite, null and alternative.

Fundamentals of Communication - Definition, Meaning-Types, process and importance

Unit II Effective Communication

Concept & Practice of Effective Communication

Barriers to Effective Communication

Methods to Improve Communication Skills

Preparation of Promotional Material

Understanding Body Language

Management - Concept, nature, process and Significance. An overview of functional areas

Management Functions - Planning, Organising, Staffing, Directing and Controlling.

Control: concept, process, Effective control system, control techniques.

Unit III : Office Productivity Software

Personal Information Manager

FIRST YEAR - SEMESTER II

COMPUTER APPLICATIONS IN BUSINESS

Unit III : E-Commerce

E-Commerce, Awad, Prentice Hall India

Immediate (ordinary) annuity, its present value and future value.

Break even analysis.

Notion of permutations and combinations.

Determinant of a matrix of order 2 and 3, elementary properties of determinant, solving a system

Elementary row and column operations on matrices.

of two variables in Economics and Business.

INTRODUCTION TO COST ACCOUNTING

Bases of Cost Classification:

Unit III : Reconciliation between Cost and Financial Records

Elementary Principles of Marginal Costing:

Second Year B.M.S.

3:1 MANAGEMENT ACCOUNTING

Unit III : International Trade

Advertising: Importance and scope

BUSINESS ASPECTS IN BANKING AND INSURANCE

Fund based and Fee based services

PRODUCTION MANAGEMENT AND MATERIALS MANAGEMENT

Allyn and Bacon

Setting objectives (Vision, Mission, goals)

Analysing internal and external environment (SWOT)

Analysing and choosing the right strategy

SECOND YEAR - SEMESTER IV

Productivity and Quality Management

PRODUCTIVITY AND QUALITY MANAGEMENT