FEASIBILITY STUDY FORMAT

February 13, 2011 at 8:51pm

A
Feasibility Study
Presented to the Faculty of the
DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS

In Partial Fulfillment of the Requirements

of the Subject EN 4 ( Business Communication with Technical Writing)

Prepared By:
Lukban, Aice Abigail
Sangalang, Zephyrus V.
Varona, Polaris S.
Villareal, Angelo V.

March 2011

APPROVAL SHEET

This Feasibility Study entitled:

VERA SOPHIA LEARNING CENTER

Prepared and submitted by the proponents: Yumi V. Feliciano, Aice Abigail Lukban,
Zephyrus V. Sangalang, Polaris S. Varona and Angelo V. Villareal has been approved and
accepted as partial fulfillment of the requirements of the course EN4 (Business Communication with
Technical Writing).

PROF. DEMETHILIA V. FELICIANO

Subject Instructor

PANEL OF EXAMINERS

Approved by the Committee on Oral Examination with the grade of __________.

_____________________________
Member (Company A)

_____________________________
_____________________________
Member (Company C)

___(Organizer/Forum Manager)_____
Chairperson

EXECUTIVE SUMMARY

Name of the Firm

____________________________
Member (Company B)

Member (Company D)

The company name VERA SOPHIA EDUCATIONAL SERVICES (VSES) which came from
the Latin word vera, which means truth, knowledge or wisdom and sophia which means love. It was
the brilliant concept of one of the proponents adviser, Prof. Jennette Julian Lozano of Pamantasan
Ng Lungsod ng Maynila.
The name itself signifies the heart of the learning center which is the inculcation of the love
for self development by engaging ones self to educational activities.

Location of the Firm

Vera Sophia Educational Services (VSES) is located at Block 5, Lot 55 and 57, Ruby St.
Goldlane Subdivision, Anabu 2nd, Imus, Cavite.
The said location is very advantageous because..

Brief Description of the Project

(Nature of the business/ Nature or kind of industry)

Brief History of the Business

(Include mission-vision and objectives)

Highlights of the Findings in Each Aspect of the Project Study

Market Aspect
There has been an estimated ____% unsatisfied demand based on the survey. Presently Vera
Sophia has one competitor in the subdivision so it has a market share of around 50%.
The target market consists of Classes A, B, and C, ages 3-16, both male and female from different
grade or year in the elementary and high school levels residing at Anabu 2nd
which has a population of ______ that is projected to continuously increase by 5% every year from
2011 to 2016.

The service will be assured to have a high-standard quality to satisfy the preference of the
customers. The cost of _______ will be the basis for the competitive pricing of the service.
Therefore, the services that will be offered are competitively positions as an affordable and highstandard quality service.
The ___________ will make use of discount cards for siblings; free ____ and ____ advertising as its
promotional tool.

Management Aspect

The form of management used in this study is _______________, for the reasons of having
__________ share of capital requirements, rights and responsibilities in the company.

Legal permits and licences needed are from the Securities and Exchange Commission (SEC),
Bureau of Internal Revenue (BIR), Municipality of Imus, and the office of Barangay Anabu 2nd,
Imus, Cavite.

The labor requirements consist of four (4) employees: two (2) teachers,
cashier/records/supplies office staff (1), and maintenance/carpenter/driver staff.

Technical Aspect

Vera Sophia Educational Services (VSES) caters educational services by offering short-term
learning programs; and production of instructional materials in CDs.
(Describe the materials needed and their source). The company uses equipment which include:
___________________.

Financial Aspect
The Php ________ operating cash requirement shall be obtained from the equal shares of the
proponents. This amount will be used for establishing the business and for its contingency plans
which might need a financial source.

The capital is reasonably small relative to the projected profits, where a 10% increase in the
projected sales is observed up to the fifth year.

Socio-Economic Aspect
The firm shall generate employment opportunities, provide just salaries, wages and gainful
employment, make purchasing power increase, stimulate demands for other services and promote
the establishment and growth of other industries. Thus, employment absorption will be accelerated
and an improved standard of living will be offered to the society.
Moreover, the firms payment of mayors permit and taxes and the employees payment of a portion of
their taxable income will contribute to the municipal and national governments community
development programs.

TABLE OF CONTENTS
Page
Title Page
Approval Sheet
Executive Summary
Acknowledgment
Table of Contents
List of Tables
List of Figures
CHAPTER 1: INTRODUCTION
Background of the Study
Statement of the Study
Objectives of the Study
Significance of the Study
Research Methodology
Scope and Limitations
Review of Related Literature
Definition of Terms
CHAPTER II: MARKET ASPECT
Introduction
Market Description
Demand
Supply
Unsatisfied Demand
Projected Demand
Market Share
Positioning
Marketing Strategy
Marketing Cost
CHAPTER III: MANAGEMENT ASPECT
Intyroduction
Pre-Operating Procedure
Pre-Opening Expenses
Form of Business Organization
Organizational Structure
Job Description and Specification
Organizational Policies
Compensation Package

i
ii
iii
iv
v
vii
viii

1
2

Gantt Chart
CHAPTER IV: TECHNICAL ASPECT
Introduction
Service
Service Process
Store Size and Production Schedule
Schedule of Operation
Labor Requirements
Equipment and Raw Materials
Store Location
Store Lay Out
Utilities
Waste Disposal
CHAPTER V: FINANCIAL ASPECT
Introduction
Major Assumptions
Total Project Cost
Financial Statements
CHAPTER VI: SOCIO- ECONOMIC AND OTHER ASPECTS
Socio-Economic Aspect
Conclusions
Recommendations
Bibliography
Appendices
A
Preliminary Survey Results
B
Market Study Survey Results
C
Sample Brochure
D
Location Map
E
SEC Articles of Corporation
F
Application for Business Permit
G
Barangay Business Clearance/Certificate
H
SSS Contribution Table/ SSS R-5 Form/ R-3
I
Philhealth Premium Contribution Schedule/ RF-1 Form/
Mia/ Mib/ER-1/ ER-2/ ER-3
J
BIR Form 1701/ Form 2000/ Payment Form 0605
K All Tables and / Figures
Curriculum Vitae

LIST OF TABLES
Page
Table 1.1
Sample Size of Distribution
Table 2.1
Percentage of Respondents
Table 2.2
Projected Demand for Five Years
Table 2.3
Marketing Expense
Table 3.1
Pre-operating Expenses Schedule
Table 3.2
Compensation Package
Table 3.3
Legal Requirements
Table 4.1
List of Machineries and Equipment
with their Respective Prices
Table 4.2
List of Materials
Table 4.3
Utilities Expense

LIST OF FIGURES
Page
Figure 2.1 Supply
Figure 2.2 Five-Year Projected Demand
Figure 2.3 Market Share of the Company
Figure 3.1 VERA SOPHIA Organizational Chart

Figure 3.2 Gantt Chart

Figure 4.1 Service Process
Figure 4.2 (Equipment 1)
Figure 4.3 (Equipment 2)
Figure 4.4 Store Location
Figure 4.5 Store Layout

CHAPTER 1
INTRODUCTION

Background of the Study

(Give the background of the study)

Statement of the Problem

The general problem of the study is to know if VERA SOPHIA EDUCATIONAL SERVICES
will be feasible or not.

The proponents will also attempt to answer the specific questions in each aspect of this
feasibility study.
Market Aspect:

1. Who would be the target market?

2. What would be the projected demand and supply for this type of business?
3. How would this type of business be competitively positioned in the fashion industry?
4. What would be the marketing programs to be used to effectively promote this kind of
business? How much would it cost?
5. How would the proponents determine the right pricing of the services offered?

Management Aspect:

1. What would be the appropriate form of organization for this kind of business?
2. What are the requirements needed for starting up the business?
3. How many workers would be needed during the pre-opening and operating period? What are
the specific tasks of each employee?
4. What are the qualifications needed?

Technical Aspect:

1.

What would be the advantages of the services to be offered from the similar services offered
in the fashion industry?

2. Where would be the location of the business?

3. What would be the processes and procedures involved?
4. What would be the equipment and materials to be used? How much would be the cost of
equipment and materials?

5. What would be the disposal system to be used?

Financial Aspect:

1. How much money will be needed to start the project?

2. What are the appropriate sources and cost of financing?
3. What would be the projected financial statements?

Socio-Economic Aspect:

1. How will the study contribute to the economy?

2. How will the study help and benefit the society and the government as well?

Objectives of the Study

This study aims to determine the feasibility of establishing VERA SOPHIA EDUCATIONAL
SERVICES at Imus, Cavite.
Specifically, the proponents are focused on the attainment of the objectives of each aspect of
the study.

Marketing Aspect:
1. To determine the firms target market.
2. To determine the size and development of the demand for the service provided.
3. To know the competitive positioning in the fashion industry.
4. To arrive at an effective marketing program at a reasonable cost.
5. To identity pricing structure as appropriate for the service provided.

Management Aspect:
1. To distinguish what appropriate form of organization to adopt.
2. To properly accomplish the legal requirements needed.
3. To segment and distribute workers duties and responsibilities.
4. To determine the qualifications needed.

Technical Aspect:
1. To determine the advantages of the services offered from the similar services offered in the
fashion industry.
2. To find out the location of the firm.
3. To describe the process and procedures involved.
4. To know the equipment and materials to be used and its cost.
5. To describe the disposal system to be used.

Financial Aspect:
1. To calculate the money needed for the project.
2. To identify appropriate sources and cost of financing.
3. To project different financial statements.

Socio-Economic Aspect:
1. To identify the contribution of the study to the economy.
2. To identify the benefits of the study to the society and as well as to the government.

Significance of the Study

(State the importance of the study to the following: )
Economy
The project study will help the people..
Existing Industries

Universities

Proponents

Research Methodology
(Use separate page. Explain each given component.)
Research Design
The proponents used the descriptive method wherein a survey was utilized in a random basis of
five (5) Barangays at Imus, Cavite. The survey questionnaire was prepared and checked thoroughly
to make sure that it will provide information which will be beneficial for our study. The secondary data
were taken from books, magazines, newspapers, websites and other selected studies.
Research Locale
The intended respondents geography was at Imus, Cavite. The study focuses at Anabu 2nd,
Imus, Cavite.
Sampling Design
The proponents applied the sampling of distribution, in order to arrive with the precise estimate of
the possible customers perception or reaction about the study.
Computation of Sample Size
Based on the total household population of Anabu 2nd Imus, Cavite, the proponents come up
with the sample size using the Slovins Formula. The computations are as follows:

_ __N___
n=
2
1 + Ne

Where :
n = sample size
N = Total population
e = desired margin of error (5%)

Computation of the Sample Size

Table 1.1 Sample Size Distribution
Research Instruments
The proponents utilized questionnaires for collecting primary data from the respondents to effectively
and efficiently gather information.

Data Gathering Tools

The proponents strengthened the questionnaires to identify the perception of the respondents about
the study.

1. The questions were wisely formulated to find answers for the statement of the problem.
2. The proponents used basic English terms.
3.

(add more)

Treatment of Data
The data gathered by the proponents were analyzed, examined and interpreted carefully. The
method of presentation used is the tabular and graphical method, which are moist commonly used in
presenting data. ( present the formula you used in computing % and others)
Scope and Limitations
This feasibility study will concentrate within the areas covered by Imus, Cavite only. (Specify
scope and limitations)

Review of Related Literature

(Cite related ideas from magazines, periodicals, books, internet materials and other references.)
Definition of Terms
(Define alphabetically, at least 7-10 important terms in the study)
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