Portfolio

Catherine Gardner

Contact
Cathy Gardner
7841 Southmoor Cr.
Reno, Nevada 89502
775.682.1802
gar11044@byui.edu

Table of
Contents
Brochure
Business Card
Letterhead
Flier
Montage
Logos
Photodesign
Event Ad
Web Page

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Brochure
Description

Tri-fold full bleed color brochure

Date

July 13, 2015

Course and Instructor

Comm 130 Section 03
Ben Pingel

Programs
Adobe Photoshop
Adobe Illustrator
Adobe InDesign

Objectives

Create a new brochure to advertise for a youth basketball camp

Use Photoshop, Illustrator, and InDesign to create a pleasing layout

Process

First, I created a logo using the pen tool on Illustrator and then applied
it to the design on InDesign. I used Photoshop to crop out the images
of the basketball hoop and the basketball. I used wrap text so that the
text would wrap around these images. I used a flat design of black for
the inside to make it look clean and concise. On the back of the design,
I used a yellow box to create contrast with the rest of the black. I used
good alignment in all of the places I could to make it clean and crisp.
Lastly, I used the colors yellow, orange, and brick which complemented
each other to make the audience think of basketball.

Business Card
Description
Two-sided color business card

Date

June 13, 2015

Course and Instructor

Comm 130 Section 03
Ben Pingel

Programs
Adobe Illustrator
Adobe InDesign

Objectives

Create a new business card for Lynns Cafe using Adobe Illustrator and
InDesign

Process

For this design, I used the pen tool, the pencil tool, and the eye dropper
tool. I downloaded fonts from Google.com/fonts to add an interesting
font that not many people have seen before. I then used Adobe
InDesign to create the business card. On the back of the business
card, I used 100% opacity for the image of the cup to make it a clean,
consistent look.

Lynn Fisher

Lynns Caf

Lynns Caf

775.323.1802
lynn.fisher@gmail.com
3247 S. Moore Way
Seattle, WA 89506
lynnscafeseattle.com

Letterhead
Description
A letterhead for Lynns Cafe

Date

June 13, 2015

Course and Instructor

Comm 130 Section 03
Ben Pingel

Programs
Adobe InDesign
Adobe Illustrator

Objectives

Create a simple letterhead for Lynns Cafe using Adobe InDesign and
Illustrator

Process

I began by sketching out ideas of different letterhead designs. After

choosing the best one, I used Adobe Illustrator to create the logo. I used
the pen tool, the pencil tool, the eye dropper tool. Then, I took this logo
to Adobe InDesign to start creating the letterhead. I placed the logo
on the top left of the page, making sure to keep plenty of space away
from the edges and other element. I put the contact information on the
top right, also giving it plenty of space to breathe. The letterhead is a
flat design layout.

Lynn Fisher

Lynns Caf

775.323.1802
lynn.fisher@gmail.com
3247 S. Moore Way
Seattle, WA 89506
lynnscafeseattle.com

Flier

Description

A black and white full bleed flier

Date
May 8, 2015

Course and Instructor

Comm 130 Section 03
Ben Pingel

Programs
Adobe InDesign

Objectives

Create a black and white flier for the Graduate Leadership Conference

Process

For this filer, I used a large black box at the top with a long grey box
underneath to create contrast. Under the image, I used a lighter grey
rectangle box to draw the eye of the audience downward toward the
information. I left white space to make the flier simple and easy on the
eye. I kept the body copy small in order to contrast against the logo
and question just below the image. I used two different typography
categories to create contrast and interest. I aligned the body copy with
the title on the left and right sides.

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Graduate
Leadership Conference

Do you want to have the competitive edge in business?

Come learn how at Vouant Communications
annual Graduate Leadership Conference.
Vouant Communications is devoted to helping
tomorrows leaders gain essential leadership skills
in the workplace. During this dynamic three-day
seminar, attendees will meet with top executives of
Vouant Communications to discuss breakthrough
leadership techniques, while cultivating attributes
of leadership that will market to any employer.

Conference is available to graduating seniors.

Lincoln Convention Center

October 21
8 a.m. 5 p.m.
Space is limited.

Registration and more

information available at
http://www.vouantcomm.com/leaders

Montage
Description

A full bleed montage of Christ and the Draper LDS Temple

Date

May 30, 2015

Course and Instructor

Comm 130 Section 03
Ben Pingel

Programs
Adobe Photoshop

Objectives

Create a montage of Christ and the Draper, Utah LDS Temple

Process

I used Adobe Photoshop and I cropped the background image to 8.5

x 11 inches. Then, after adding a mask, I manipulated the background
color (using filtering) so that the sky would come out more blue
instead of being washed out and white. I used the saturation and hue/
brightness tools. I brought in the image of Christ, sized it correctly,
and then created another mask. I faded out the hard edges around
His image to make Him flow into the rest of the design with a 40%
opacity. I added some type with two contrasting fonts, using colors
from my split complementary color scheme. I used the rule of thirds to
create flow throughout the design. I also made sure the images and text
were not too close to the edges of the design.

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Logos
Description

Logo for the Galaxy Digital Media Company

Date
June 5, 2015

Course and Instructor

Comm 130 Section 03
Ben Pingel

Programs
Adobe Photoshop

Objectives

Create an attractive logo for Galaxy Digital Media using Adobe

Illustrator

Process

To create the three versions of my this logo, I used the eyedropper

tool, the pencil tool, and the ellipse tool on Adobe Illustrator. I also
changed the width and opacity of the stroke (or border) to add
interest. I searched for different fonts that would portray the message
clearly. I searched for the best colors to use to be able to draw
attention to itself. I made the word Digital bigger to add emphasis
to the purpose of the logo. I made sure to align where I could, and
centered the words within the circle.

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Galaxy

Digital
Media

Galaxy

Digital
Media

Galaxy
Media

Photodesign
Description

Full bleed poster layout using an original photo

Date

May 23, 2015

Course and Instructor

Comm 130 Section 03
Ben Pingel

Programs
Adobe Photoshop

Objectives

Create a full bleed poster layout incorporating an original photo on Adobe

Photoshop

Process

To create this poster, I chose a color scheme to base my poster off of. Then I
took various photos of differing purple and pink flowers to use in the poster.
I used Adobe Photoshop to create my poster, using tools such as the rectangle
tool, the blur tool (using a slight blur filter outside of the main flower), the
eyedropper tool, and rulers. I also added differing drop shadows around the text
to add interest, but I decided not to keep them; less is more. I paid really close
attention to the color scheme for this project.

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Event Ad
Description

A full bleed color event advertisement for a half marathon

Date

July 17, 2015

Course and Instructor

Comm 130 Section 03
Ben Pingel

Programs
Adobe InDesign

Objectives

Create a full bleed advertisement for the Nature 5K for Women using Adobe
InDesign

Process

First, I searched for a bright, bold, and high-quality picture of a sunrise or

sunset. I chose an analogous color scheme, keeping the text tones neutral so
that the sunset could really pop. I used allignment on all sides of the design
to ensure visual flow. I kept plenty of white space to really draw the audiences
attention to the sunset itself. I searched for fonts on the internet that would be
pleasing to the eye, and not so overused. I used two types of fonts, making sure
to have plenty of contrast.

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Sunrise to Sunset
Rexburg Half Marathon
Coming: July 23, 2015

At the Madison County Fairgrounds

Check-in begins at 7:00am
Race starts at 10:00am

Water and granola bars provided

Free Sunrise to Sunset t-shirt
$15 admission

Web Page
Description

A web page for Lynns Cafe Logo

Date

June 27, 2015

Course and Instructor

Comm 130 Section 03
Ben Pingel

Programs
Text Wrangler
Adobe DreamWeaver

Objectives

Create a web page to describe the design process of the Lynns Cafe logo using
HTML and CSS code

Process

I created this webpage using TextWrangler and Adobe DreamWeaver. I inserted

the logo image into the HTML, and then I connected the CSS and HTML so
that they would both show up on the web page. I used the colors from my logo
in my web page to use repetition and continuity, using the eyedropper tool on
Photoshop and finding the color code. I made the edges of the inner gray box
squared off so that it would compliment the logo image of the cup. I changed
the fonts to Avenir and Georgia to add contrast within the font types. I inserted
backup fonts to use just in case the browser didnt have the fonts I wanted. I
used padding around the title of the web page so that the letters wouldnt be so
close to the edges.

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