PTCL's Dilemma

When PTCL was privatized to UAE owned Etisalat, analysts had a smarter opinion about the future of PTCL.
We were expecting a big boost in its performance and operations with the backing and input of Etisalat like inter-
national company. Unfortunately, since its take over, Etisalat has badly failed to lift the company's image. Stock
exchange has a clear picture of PTCL, how it is working and what people think about it. The company has lost
share value during the recent months.
What is blocking PTCL's way towards the privileged circumstances; policies, incapable team, ineffective man-
agement, shaky leadership, lack of interest, corruption or all of these?
Sometimes, market competition tempers the growth and progress of a business. But in case of PTCL, it had a
sweep chance to take the best out of itself. Today, one can easily be unsure of the regain of the company.
As far as the consumers are concerned the new management has totally appeared to be aliens to them. It's
been a routine activity to come across the news of company’s management which appears to be hardly bothering
to customers' complaints ranging from the rectification of faulted telephone lines, unfair and arbitrary charging of
scratch cards to outage of fully paid internet protocol and bandwidth.
We have examples of phone line rectifications taking months, so it's needless to talk the consumer's connec-
tivity quality. But the plight lies in a fact that the company is paying its deaf ears over the corporate sector and
the regulator.
Now it is clear that PTCL's life line copper buried under the earth has reached its limit. With passage of time,
the growing direct and indirect competition would be quite difficult for PTCL to keep itself rolling. But with having
a positive approach, let's hope, the current re-shuffle of the higher management in PTCL, may lead us to a pros-
perous asset of our country.
Editor

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,
Irfan Shah
Peshawar.

Head Office: 2nd Floor, Ali Mansion, 41-A, Lower Mall,Lahore,

Note: Readers can email their comments on Pakistan Tel:+92-42-7221006, 7222275 Fax:+92-42-7321920
Islamabad: Office # 7 B, 3rd Floor Al - Baber Center, F-8 Markaz,
the contents of Flare to editor@flare.com.pk
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or at our postal addresses. Flare reserves the
Karachi Office:Office # 913 A, 9th Floor, Saima Trade Tower, I. I
right to edit letters for clarity and space.
4 Chundrigarh Road, Karachi. Phone:+92-21-2275215, 92-21-2275216
Interview:
6
12
Exploiting Opportunities (Ms. Aili Liu, President, Rosenberger)
Wateen - Netting the Nation (Mr.Tayyab Shafi, Chief Business Officer, Wateen)
46 Cover Story

Telecom:
10 Telenor Reaching the Stars
Regulation,
15
16
Mobilink Connects Kara Film Festival to Islamabad & Lahore
'Public Demand' Launched with Lowest Rates Deregulation
18
& Situation
Dangers of Little Knowledge
20 Warid Telecom Launches Voice SMS
22 Telecom Regulatory Environment
26 Wired Vs Wireless in Pakistan
27 Mobile TV - by Definition
28 Alcatel-Lucent Enterprise Forum Enjoyed a Resounding Success!
30 Teleconferencing Takes off!
36 Telenor Pakistan Seals US$ 40 Million Contract with Multinet
39 Short Codes to Get Longer
40
43
SMS Use Surges in Asia
The Future for Wi-Fi in India Opportunities & Challenges 6
43
45
84
Mobile Jammers
Telenor Persona Wisdom to Publicize
Style vs Performance
24
85 Nara Sada Isheque Aye
IT:
14 Vision 2010
35 Growing Influence of IT on TV
42 Outsourcing Beyond Bangalore
72 Despair of Slow Networks
80 MRAM Revolution of Magnetasism Another EU’s Blow Exploiting Opportunities
82 Intel, IBM Unveil new Chip Technology
Cover Story:
46 Regulation, Deregulation & Situation
Informative:
50
52
57
Coming Mobiles
Current Mobiles
Toys for Big Boys
12
58 Mobile Reviews
64
66
68
Hot Laptops
Most Expensive Mobiles
Digital Camera
10
69 Memory Card
70 The All-In-One Security Solution For Your PC
74 Windows Mobile 6
76 Organize Your Digital Photo Collection for Free
78 Wateen - Netting the Nation
Games Telenor Reaching the Stars
81 Jokes
Special Reports:
32 The World's Richest People
34
38
Enterprise information Delivery Highway to Successful Decision Making
Bermuda The Mystery of the Deep 19
Airline: 24 Another EU’s Blow
Briefs:
86
89
National
International
84
Event: Style vs
24 Basant Night with Wateen Performance
Press Release: Wateen Basant Night
90 Dancom Online Starts WiMAX Services

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Mudassar Jehangir (Chief Executive & Group Editor) Printed by Akkaz Printers, Lahore
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 Interview Flare Islamabad Panel

Ms. Aili Liu,

President,
Rosenberger Asia Pacific
Electronic Co., Ltd

18
6
 Interview

Rosenberger Hochfrequenztechnik GmbH & Co was founded in Germany

in 1958 and is ranked among the leading manufacturers of high-speed
interconnect solutions worldwide. To serve the continuous growth and
demand of the global market, Rosenberger Asia Pacific Electronic Co., Ltd.
was set up in China in 1997. Since then, Rosenberger Asia Pacific has been
supplying product solutions to telecommunication, Information Technol-
ogy, automotive, measurement, aviation, and so many others. Ms. Aili Liu,
President of Rosenberger Asia-Pacific was on her four day visit to Paki-
stan. Flare had a chance to discuss local and global telecom situation,
below is the detailed chat we had with her

Flare: How is your visit going on?

Aili Liu: I am enjoying every moment of my
short trip here in Pakistan. This is my first visit
and I can feel Islamabad is such a peaceful
and green city, people here are very friendly
and nice. I feel like I am within my own coun-
try.
Flare: Tell us about your professional
career?
Aili Liu: I graduated from Howard University,
USA, and also got my master degree from
there in early 1980s. After that, I worked for
more than ten years. I joined Rosenberger in
1997, exactly the same time, when Asia-
Pacific operations of our company were
started.
Flare: Please let us know the brief
account of Rosenberger
Aili Liu: Rosenberger Hochfrequenztechnik
GmbH & Co was founded in Germany in
1958. We started making high precision
machinery parts for Mercedes-Benz and
BMW. However, it didn't remain our major
business for long. In 1960, we acquired high
frequency connector manufacturing business.
Since then we are focusing on microwave
radio frequency products, especially in wire-

less communication. During last forty years,
we have been working with Nokia, Ericsson,
Siemens Motorola and so many others.
To serve the continuous growth and demand
of the global market, Rosenberger Asia
Pacific Electronic Co., Ltd. was set up in
China in 1997. Rosenberger Asia Pacific has
excelled itself and earned a great reputation
in Asia Pacific region in a quick time.
We have been ranked as the largest and num-
ber one manufacturer of the R-F components.
We are major suppliers to OEMs and number
ODF/DDF, Site Solution for base stations,In
building solutions, test cables, automotive
products.
We are authorized by Mercedes-Benz, BMW,
General Motors, Ford, Hundai, KIA and all
other car makers. We provide connectors for
the brakes, engines, windows, gear and so
on.
Rosenberger Asia Pacific is an expert in pro-
viding unique and bespoke product solutions
with its high quality, efficient and comprehen-
sive production and service systems.

In alliance with KHL, Rosenberger's warehouse

in Pakistan will shorten delivery time of the
products, making the services more flexible
of telecom operators. Other than telecom prod-
ucts, we have very wide range of products
portfolio. We supply product solution to Infor-
mation Technology, automotive, measure-
ment, aviation, and other industries. The prod-
uct range includes HDCS cabling solutions,
Flare: What is your market share?
Aili Liu: As we have different products, our
market share is also different. For R-F prod-
ucts, we are number one in the world. In fib-
ber optic, probably we are not number one.
But, we are the only company in Asia who

7
 Interview
manufactures test measurement fibber up to
50 GHz. For fibber optic, our strength is high
tech. We are also considered the biggest in
automotive industry.
Flare: How do you find Pakistani telecom
market?
Aili Liu: in 1997, when we started our busi-
ness in china, we first concentrated on Chi-
nese market. In 2004, we were given a big
responsibility to cover other Asia-pacific coun-
tries too. We entered here in Pakistan, in
early 2004. In collaboration with KHL, we
have explored this market, with tremendous
results. In a short span of time, we have
accomplished a lot. We are supplying R-F
equipment and fibber optic products to Warid,
Asia Pacific is the hottest telecom market, out
of which Pakistan is leading the track with
maximum growth in the recent past, and there
is lot more to be seen in the coming years
Wateen, Paktel, and PTCL. We are also sup-
plying our products to Ericsson, Nokia,
Huwaei. Pakistan is a very big market; it has
very bright prospects in Telecom sector. Busi-
nesses are growing here with a tremendous
speed.
8
Flare: How would you compare Pakistani
telecom market with other counties?
Aili Liu: If I see from a broader angle, Asia-
pacific is the hottest market. Europe and
North America are well saturated, unless
there is no new generation network rollout. As here, from telecom industry. I found them very
I discussed with local operators here, they
told me that the cellular service have covered house here in Pakistan, I can feel that there
about 35 to 40 percent area of Pakistan.
Along with, I came to know that some people can further train them as well. But I must say
have 5 numbers, and there are lots of people they understand the technology very well.
who don't have number yet. Those without
any number are the potential customers for
future. So I do believe with the population
over 160 million, it's an emerging market. Paki-
stan is a very potential spot, where there is lot Aili Liu: As we all know, this is the age of
more to be seen in the coming years.
Flare: Do you have any plans for setting
up manufacturing plant in Pakistan?
Aili Liu: We are in a close discussion with our Pakistan in 2005, we sent very good quality
partners in this regard. We manufacture
locally, in china, in India and in future there
are immense chances to have a factory in
Pakistan too. I believe, with an equipment
plant in Pakistan, we will be able to provide
high value added, cost effective products and
services for Pakistani market. But I think, we
should go in steps. Presently we have no
warehouse in Pakistan. Our first priority is to
setup a warehouse here in alliance with KHL
very soon. This warehouse will shorten deliv-
ery time of the products, which will be more
flexible for customers. After warehouse, we
defiantly have plans to install a manufacturing
plant and then R&D network as well. We will
let our friends, media and the public know
about it, once we approach there.
Flare: How many job opportunities will be
created with this warehouse?
Aili Liu: I don't want to mislead the people. We
are at a pre-mature stage to tell you the
details. In china, for example we have 2 facto-
ries, in Beijing and in Shanghai with 1200
workers with us. I think this would give you an
idea. So there would be opportunities, which
will be further strengthened with the start of
production house, latter on.
Flare: How do you find the level of exper-
tise of Pakistani technicians and engi-
neers?
Aili Liu: I have met with so many local teams,
professional and well trained. With our ware-
could be lot of qualified engineers, though we
Flare: How much budget is allocated for
research and development, and what new
technologies you will introduce.
developing technologies. We spend a greater
amount of budget on Research and Develop-
ment. We recently extended our R&D network
in China. Technology evolution results high
efficiency products with smaller size. We are
the only company who can make components
up to 110 GHz and its very high because this
much frequency is used for space industry.
Similarly size wise, we are making the small-
est connectors. For fibber optic products, our
strength is also high tech. We make chunk
cables for larger ports. There are 134 fibbers
in one cable we make.
Flare: How Rosenberger is playing its role
regarding social responsibility?
Aili Liu: We love to participate in social activi-
ties. When the devastating earthquake hit
tents and other goods to the effected areas.
Similarly, we always remain in front line to do
for the humanity.
Rosenberger is an ISO9001 quality system,
ISO14001 environmental system and
ISO/TS16949 automotive industry system cer-
tified company. Our company is equipped with
advanced machining, electronic plating,
assembling and testing centres and other
modern manufacturing facilities. We take a
serious notice of possible environmental risks.
We invested more money into water treat-
ment. We don't pollute any environment. This
also comes in our responsibility towards the
society. Rosenberger is setting a model for
Chinese and global markets.
Flare: Any message for our readers?
It is a matter of immense pleasure for me to
be in this beautiful and peaceful country. And
the people here are very friendly. I trust peo-
ple here. They can do any thing to help the
market, to support the development of the
market. And thank you, I really like your maga-
zine, it's wonderful, it feels very good to hold
it, Thank you very much. n
 Telecom Flare Report

Telenor Pakistan
announced the largest
network expansion in
the telecom history of
Pakistan. The three-year
order awarded to both
Siemens and Nokia has
a potential total value
akistan has proved itself to be the fastest growing market, par- of US$ 750 million.

P ticularly the telecom sector. It had received about Rs 550 billion

investment so far. While Rs 300 billion were likely to be added
in the coming two to three years. Tele-density has settled itself
at 36 percent. Now the operators are eyeing the remote areas, which are
equally potential as the urban ones.
In the race of carpet covering the cellular coverage, Telenor Pakistan
is pacing itself at a brisk speed. Company has awarded the order of its
network expansion to both Siemens and Nokia, and, with a potential total
value of US$ 750 million, constitutes one of the largest frame agree-
ments of this type ever granted in this sector.
Over the three-year period, Nokia will deliver over 4000 base stations
and continue to plan, build and manage the radio network in close asso-
ciation with Telenor Pakistan. The cooperation aims at increasing Telenor
Pakistan's network coverage and capacity in most of Punjab, North-West
Frontier Province, Pakistan Administered Kashmir and northern regions
of Pakistan, including the capital city of Islamabad.
Vice President & General Manager Siemens Network, Dr Jan C Cron, Chief Executive
Officer Telenor Pakistan Tore Johnson, Vice President Networks Nokia for Middle East
"Telenor Pakistan, Nokia and Siemens are key players in and Pakistan, Adel Hattab, Federal Minister for Information Technology Awais Ahmad
the growth of the local telecom industry. Through their Khan Leghari, Federal Minister for Privatization & Investment Zahid Hamid Chairman
PTA, Shahzada Alam pose for a group photo at a local hotel. Telenor announced to
commitment, investment and expansion, they are taking extend its existing frame agreements with Nokia and Siemens.
mobile access to the remotest corners of the country and
connecting the country from within and to the outside
world. Their success is attracting further foreign
investment to Pakistan." Awais Ahmed Khan Leghari,
Minister for Information Technology
"The continuing co-operation with Nokia enables us to quickly roll-out
a high-quality radio network while reducing our operating expenses," said
Tore Johnsen, CEO, Telenor Pakistan. "In addition, the Nokia Managed
Services are efficient at handling the complexity of the demands that we
face in the market as Telenor Pakistan grows at an enormous speed."
"This extension is the best testimony of a successful relationship
between Nokia and Telenor and reiterates Nokia's commitment to
Pakistan, fulfilling our promise to bring high-quality equipment and servic-
es to provide world class mobile services to the Pakistani consumers,"
says Veqar ul Islam, Country Director, Networks, Nokia Pakistan.
Pervez Iftikhar Executive Director Communications Division Siemens
Networks in his message said, "Siemens, as the oldest foreign investor President & General Manager Siemens Network, Dr Jan C Cron, left, Chief Executive
in Telecom domain, is proud to once again fulfil its commitment to bring Officer Telenor Pakistan Tore Johnson and Vice President Networks Nokia for Middle East
the best and the latest technology to the country." and Pakistan, Adel Hattab, right signing documents.

“Choosing Nokia and Siemens as strategic partners in

network expansion will enable Telenor Pakistan to
expand its geographic coverage even further on a
cost-effective basis while ensuring high quality
standards and network availability for the customers.”
Tore Jhonson, CEO Telenor
Under the agreement, Nokia provides Telenor Pakistan with its radio
and transmission network, including microwave radios. A wide range of
services will support the radio network roll-out and operation, including
turnkey maintenance services, hardware support services, and services
for the deployment of the GSM network, including network planning, site
acquisition, civil works and telecom implementation.
Nokia also provides competence development services to Telenor
Pakistan. The network continues to be supported by the multivendor,
multitechnology Nokia NetAct network and service management system.
Telenor Pakistan has commissioned Siemens, among other things, to
plan, supply and implement the technologies for the radio network in the
south of Pakistan, and to expand and modernize the core network
nationwide. In addition, following the expansion phase, Siemens will take Vice President & General Manager Siemens Network, Dr Jan C Cron, left, Chief
over network operation, also known as Managed Services. Siemens will Executive Officer Telenor Pakistan Tore Johnson and Vice President Networks Nokia for
Middle East and Pakistan, Adel Hattab, shake hands after signing an agreement.
be involved in planning and installing GSM base stations, expanding the
core network, installing radio relay stations and setting up various new
services, including messaging and enhancement of the prepaid charging
solution. 
10
 Interview Flare Lahore Panel

Mr. Tayyab Shafi,

Chief Business Officer,
Wateen Telecom

WATEEN Telecom is all set to contribute in knowledge base economy development of Pakistan
through its broadband revolution. WATEEN Telecom is adamant in ensuring that it builds infor-
mation highway for Pakistan and the knowledge that is the primal criteria that demonstrate the
sustainability model of social values and acts as the catalyst for long term progression in the
economical uplift of values and norms of any culture. Not only will its goals and projects pro-
vide jobs, prosperity, and hone the economy but the company intends to embark on a permanent
journey that concludes footprints in the broadband revolution of the country
Flare: Tell us about WATEEN Telecom and over quality of service at every level. it is the approach with which we will operate this
your group network that will make it stand out. The inim-
Tayyab: WATEEN Telecom is the Abu Dhabi Flare: What is unique about WATEEN Long itable strength of WATEEN is its culture and
Group's latest communication investment in Haul Project human resource that will ensure that our servic-
Pakistan. After the successful launch of Warid, Tayyab: Countrywide 5000 km Network es remain distinctive.
WATEEN Telecom has been set up to become Coverage, to provide service all across the
the leading "Carrier's Carrier" providing quality, country and O&M POP in all cities. Flare: How will WATEEN ensure better serv-
reliability and affordability in the communication  Greater Capacity with G655 high data rate ices to its customers?
sector and bringing Next Generation services to fiber and full spectrum with G652D. Tayyab: Our entire business model revolves
the doorstep.  Hybrid Platform for TDM & IP/MPLS services around completely satisfying our valued cus-
One of the primal objective of this corpora-  Redundant Network through Self Healing tomers profitably. WATEEN telecom is in the
tion is to revolutionize the entire broadband Rings to eliminate connectivity outage. business of plug and play solutions as well as
market in Pakistan. WATEEN Telecom is the  International standard collocation sites in 71 customized solutions to the doorsteps.
main stay of Abu Dhabi group's technology arm cities with state of the art facilities like HVAC, Dedicated call center staff as well as service
and major investment in Pakistan Telecom sec- Fire Detection/Suppression, Surge Protector, delivery teams have been equipped with the
tor. Based on a world-class IP and converged Back up Power, Tower. professional training, applications, technical
network coupled with wireless broadband Alongside state of the art technology driving training to ensure immediate response time to
access, self-healing Metro and Long Haul opti- our networks, the conducive environment and complaints and inquiries. Our consistent and
cal fiber national networks, WATEEN delivers a human minds that drive the programs and man- passionate focus on following attributes will
host of voice, internet, data and multimedia age the operations are the catalysts of our suc- ensure better services to our customers.
solutions. We believe in delivering end-to-end cessful launches. We at WATEEN do not think  Quality and Reliability
solutions where WATEEN has complete control that just all these features make it unique rather  Service Level Agreements

12

 One Window Operation for Customers
 Integrated Solution.
Flare: As per your comments, there are cur-
rently 71 ADM sites, what facilities are these
sites housing?
Tayyab: The current project is based on com-
plete international standards of technical opera-
tions. The high end equipment all the way to
duct-wiring are all measured and installed by
professionals. This is itself a major milestone for
any Telco corporation running operations in
Pakistan
 International standard collocation sites with
state of the art facilities like
 HVAC
 Fire Detection/Suppression
 Raised Floor
 Video Surveillance
 Surge Protector
 Back up Power
 Towers
 Point of interconnectivity for Long Haul &
Metro
 Collocation facility for Telecom operators
and other organizations
 Third part interconnect solution for
Telecom operators
 Corporate Solutions such as Disaster
Recovery, Data Management & Data
Warehousing
Flare: Which market segments will be
WATEEN customer and when?
Tayyab: Primarily, WATEEN is focusing on
two major markets with different platforms
and services. Firstly, the consumer market
is being serviced by DSL, WiMAX, HFC,
Dialup ISP, calling cards, LDI and other
class 5 voice services. Direct and franchise
model is being introduced with a strict compli-
ance to quality and service delivery.
Second, a complete engineering tank has
been evolved to cater to the corporate sector.
This does include SOHO and enterprise mar-
kets. These services are completely customized
solutions and are based on complete delivery
and turn key solutions. Services would range
from VPN connectivity to long hauling data
from various remote locations.
Flare: What was timeline of long
haul and OFC project comple-
tion and why you selected
FWO?
Tayyab: Initially, it was critical
to ensure a partner that
understood our vision and
commitment to the market at
large. WATEEN Telecom tar-
geted very aggressive time-
lines for this project which was
March 2007 and FWO was
selected for the very reason that
only an organization like itself could
match the pace required to achieve tar-
geted deadline. FWO has vast experience
in this field and required infrastructure and
resources to not only carry out but manage proj-
ects of this scale. They have lived up to their
reputation and delivered the project in time.
Flare: How this Long Haul project will con-
tribute in economy of Pakistan?
Tayyab: First of all, the employment benefits
associated with projects are vital.
Secondly, the overall nation is the real benefac-
tor of telecom growth. The masses directly
enjoy lower call costs, decreased pricing of
services that were once dreams and anticipa-
tions. Thirdly, any corporation adds to the eco-
nomical cycle of improving capital growth. This
project has brought FDI of more than US $100
million Pakistan. This infrastructure through its
services will help corporations in Pakistan
achieve efficient operations and cost savings
through modern age communication systems.
This project will add to the developing physical
infrastructure in the country for foreign investors
to consider Pakistan suitable for investment,
hence inflicting significant economic growth.
Flare: Tell us about WATEEN product and
services for corporate & consumer market
Tayyab: WATEEN is a unique solution provider
in a way that it provides complete customer
specification delivery irrespective of platform
and segment of the market.
With the official launch of WATEEN Telecom,
the consumers would have complete access as
well as options to their broadband solutions.
DSL, WiMax, analog and digital TV, and fiber
connectivity are all options that the consumer
would be able to choose from.
Offering for corporate sector include but not
limited to class 4 and 5 voice, video/voice con-
ferencing, EDN/VPN solution, broadband
Internet, security & surveillance, data warehous-
ing, data backup and disaster recovery.
Consumer market will be offered voice, Internet,
multimedia, video on demand, gaming and
interactive learning.
Our last-mile access network connect cus-
tomers using cutting-edge wireless (WiMax,
WIFI) or fixed (fiber FTT(x)/HFC) technologies
giving users the flexibility and dynamic function-
alities to explore new applications and technolo-
gy frontiers.
Flare: Any achievements for WATEEN so
far?
Tayyab: With WATEEN's experience and
FWO's aggressiveness, the long haul OFC proj-
ect stands prepared at 5500 kilometers. This
makes the development touch a record rate of
Interview
11 KMs of development per day. WATEEN has
certainly demonstrated and executed critical
and pertinent milestones in the industry.
 Extensive layout of the LDI network
 Metro ring layout in Lahore, Karachi,
Islamabad and Rawalpindi
 WiMAX installation in 18 cities
 First IPMPLS core networks that is connect-
ing 71 cities of this country
 Rampant solution installation, provisioning
and compliance to the entire back end network
 Redundancy platform to ensure uptime and
routing of all types of data
 Complete DHA Lahore fiber connectivity
 Over 200 test platform of Wimax in residen-
tial and corporate markets.
Flare: How will WATEEN set international
telecom standard to develop Pakistan a
regional communication hub?
Tayyab: WATEEN has built its foundation net-
work that is at par with any international stan-
dard. In order to ensure delivery of such
projects, our team comprises of estab-
lished names and experiences. Our man-
agement members have international
exposure and has been in the telecom
market and understands the venues and
situations associated with the start up
phase.
WATEEN is ensuring that all aspects
of network deployment, its management
and operations are performed at the most
professional level. The vendors chosen
are the best worldwide and highly skilled
human resource is made available to
ascertain that WATEEN meets all
International Telecom standards. In this
regard, WATEEN believes in delivering
end-to-end solutions where WATEEN has com-
plete control over quality of service at every
level.
Our corporation will thrive as the tier one
choice for all operators and be the connectivity
partners for all international gateways. Our net-
work is compliant with the international stan-
dards and based upon the redundancy and
failover mechanism ensuring uptime and
routing to take place if links become
unstable.
Not limited to the network
alone, we have grown expo-
nentially and have imbedded
extended networks that will
drive end to end solutions.
Our networks have
reached international bor-
ders and partnerships are
being development even
at this stage.
We expect that our
people and our technology
will be the ultimate choice for
all segments of the market.
Flare: What are your future plan?
Tayyab: Our future endeavour is to
build the international loop of bandwidth
connectivity. WATEEN is focused and commit-
ted to deploy its network with a strategic vision
of endorsing international connectivity and com-
pliance. International expansion of the OFC net-
work to neighbouring countries i.e. Afghanistan,
India, China, Iran etc. to achieve terrestrial fib-
ber connectivity for expanded services between
these countries.
International bandwidth to offer bundled
IPLC and DPLC solution to telecom market and
establishment of WATEEN Internet Exchange
(WIE) to offer Internet bandwidth to telecom
market. Also the agenda of the future is to be
connected with the international submarine
cable connecting continents. 
13
 IT Flare Report

Vision 2010

Internationally recognized as a leading IT Funds to the IT Industry.

destination.
800 IT companies in the country.
10 IT/Technology Parks nationwide providing 20
million square feet.
230,000 IT graduates in the country.
250,000 IT and non-IT graduates employed by the
IT Industry.
US$ 200 million annual disbursement by VC
10 GBS International Internet Traffic with 99.99% uptime.
Over 300 ISO, CMM, ISO 27001, OPM3, Six Sigma, ITIL
and certified companies.
Effective regulation for Convergence Facilitation, IPR
protection, data protection and prevention of electronic
crimes and smooth regulatory approvals.
Accurate, yearly updated industry data.

Starting from relatively low base, Pakistan IT industry has developed into a $2 bil-
lion market in very quick time. The IT industry has made impressive strides over
the last three years. Sustaining the present growth requires strong measures that
are part of an integrated strategic framework and vision. The Vision 2010 is a part
of that frame work to meet the set goals

P
SEB (Pakistan Software Export
Board) is dreaming to make Paki-
stan an internationally recognized
leading IT destination with 10 IT parks nation
wide, Mr. Yusuf Hussain, Managing Director
of PSEB uncovered his vision by showing the
path to success. Since proper management of
the industry in 2003, Pakistan had been one
of the leading destinations for some leading
businesses.
The objective of vision 2010 is to make Pakistan posi-
tioned in key international markets as tier one IT destina-
tion, create awareness of IT industry growth and poten-
tial in the country
Some of the multinational giants like NCR,
IBM and ZTE have grown over 400 percent in
terms of human resource and office space.
With the total global IT spending reaching Rs
1.045 trillion Pakistan expected significant
business coming its way.
While the industry has made impressive
strides over the last three years, sustaining
the growth will require strong measures that
are part of an integrated strategic framework
and vision. The Vision 2010 is part of that
frame work to meet the set goals.
The ministry of Information Technology
has set $ one billion export target of IT
enabled services by 2010. The IT exports as
reported by the State Bank of Pakistan were $
72.210 million during 2005-2006 which grew
up to $ 48 million in the first half of 2006 -07.
Pakistan's Information Technology market
may be rapidly growing but the industry is up
against challenges that could restrain it from
emerging as an internationally recognized
leading IT destination. Starting from relatively
low base in 2003, Pakistan IT industry has
developed into a $2 billion market and grow-
ing.
According to PSEB eight strategic areas
have been identified. Human resource devel-
opment, industry finance, marketing, office
space provision, public policy and quality and
telecom bandwidth provision are the key
points to be settled, to achieve the set target.
IT parks will be constructed in Islamabad,
Lahore and Karachi. These parks would
accommodate about 200,000 IT graduates in
next three to four years. The PSEB working
on different thrust areas also took the issue of
skilled manpower with the Higher Education
Commission and asked it to improve the stan-
dard of IT education. The content of the IT
education is the most important factor. To
match the international standards, the content
along with the procedures should be
improved. Such a mechanism is required, so
the graduates get their skills polished, before
hitting their professional carrier.
The bandwidth quality is another issue
needed to be addressed if the target is to be
achieved. Bandwidth tariffs should be low-
ered. In this regard the telecom companies
have to play their role. Cost effective high
bandwidth with 99.9 percent uptime must be
guarantied.
Voice over IP should be allowed. VoIP as
being the basic ingredient of call centre indus-
try is getting popular world over. But in Paki-
stan, the situation is not the same.
PSEB is expected to grow in to over ten bil-
lion dollars in annual turnover from several
hundred million dollars service companies,
leading product companies and development
centers by 2010. Board has stressed the
removal of GST on computers, dedicated mar-
keting and PR strategies. PSEB has arranged
more than one hundred and fifty events,
locally and internationally. In 2006 PSEB spon-
sored fifty one companies in nine international
tradeshows and delegations.
Though, so far the desired results have not
been achieved but now the vision is there and
also the continue growth of IT revenue is an
encouraging factor.
There may exist many problems in realiz-
ing the dream but continuous efforts will result
the outcomes. The IT revolution in the country
will allow the majority of the population to
enter in the modern age, improving their living
standards and create thousands of opportuni-
ties for the young and experienced IT profes-
sionals. n

14
 Flare Report Telecom

True to its tradition, Mobilink has once again

stepped forward to support arts, music and culture
in Pakistan which will go a long way in creating
goodwill not only for the country and the film
industry but also help young artistes and film-
makers in pursuing their careers.
fter a successful showing at Karachi, the Kara Film Festival catered the artistic thirst of

A people living in Lahore and Islamabad. Mobilink continued its support to the Kara Film
Festival as it was enthusiastically held in Lahore and Islamabad. The Traveling Kara
Film Festival Lahore spanned from February 9 - 11, 2007 at the Sozo World Cinema,
Fortress Stadium, moving on to Islamabad from February 16 - 18, 2007 at Islamabad club.
Mobilink being on the forefront of supporting arts and culture in Pakistan has taken the initiative
of partnering with the Kara-Van on its journey to the principal cities of the country.
Opening for first time in 2001 in Karachi, the success of the Kara film festival within a short
span of time has caught the attention of world film-makers and renowned film cities and now it is
ranked amongst some of the most prestigious film festivals of the region.
According to the director of the festival Hasan Zaidi many thousands spectators enjoyed the
films shown in the festival is an explicit testimony that our people are well groomed and having
substantial quantum of aesthetic sense for good movies.
He further said that Kara is being treated now as synonymous to creativity, credibility and
quality of cinema." The award winning feature film titled 'the road to Guantanamo' amazingly
moved every viewer sitting in the auditorium. It showed the tragic odyssey of three Pakistani
innocent citizens to the notorious torture house run by the American administration. The powerful
script, lively actions, most impressive photography and the vibrant editing ascended this movie to
the top position of the festival.

The Kara Film Festival was an eye opener for the

near to collapse national film industry. Kara is
being treated now as synonymous to creativity,
credibility and quality of cinema.
The Kara Film Festival could be an eye opener for the near to collapse national film industry
of which big bosses ironically held a two day conference on the revival of film industry last week
at the same venue.
Mr. Akbar Khan, Head of Brands, Mobilink, commented that Mobilink is proud to be associat-
ed with an event that has carved a niche for itself in the entertainment world and has created a
positive image for Pakistan in the international, regional and local filmdom."
True to its tradition, Mobilink has once again stepped forward to support arts, music and cul-
ture in Pakistan which will go a long way in creating goodwill not only for the country and the film
industry but also help young artistes and film-makers in pursuing their careers. Kara is now con-
sidered synonymous with creativity, credibility and quality and aims to support the film industry. 

15
 Telecom Open Forum
akistan Telecommunication blocked
P access to thousand of vital websites and
email servers, in an effort to filter certain
websites which hosted blasphemous cartoons.
Inspite of filtering just targeted sites, PTCL
blocked a whole array of servers. The blockage
caused serious browsing issues through out the
country. The situation was created due to non-
professional approach of filtering the site.
Internet service providers were the first hit of
the act, along with millions of effected internet
users in the country. Here we are presenting
you the conversations took place between the
PTCL and the ISPs' officials, which will help you
understand the efficiency of PTCL and their
style for providing services…
From: Wahaj us Siraj
[mailto:wahaj@dsl.net.pk]
Sent: Saturday, March 03, 2007 1:35 PM
To: 'Jahanzeb Arshad;
mazharuddin.syed@ptcl.net.pk;
'Noor-ud-Din
Baqai MMember Telecom''
Dear Baqai Sahib,
PTCL has messed up with its routers and
network for last 4 days that has resulted in seri-
ous blocking of most popular web sites like
google.com, download.com, Microsoft.com,
gmail.com and many other sites. Emails of cus-
tomers to and from web based servers are also
blocked and getting lost. Many web sites of cus-
tomers in Pakistan are also blocked and poor
users are running from pillars to post but no
remedy is forthcoming. No one in PTCL is pre-
pared to listen to these complaints and trying to
get this major crisis resolved. PTCL says that it
has blocked some blasphemous web sites upon
directions of PTA in light of Supreme Court's
directions, but while doing so, they have
crippled the whole Internet. ISPs in Islamabad
are most effected by this while customers in
Karachi and Lahore are also effected.
We request you to kindly take immediate action
before this episode effects the already spoiled
image of the country with its ill treatment for IT
and telecom industry.
Kind regards...Wahaj
From: Mazharuddin Syed [mailto:mazharud-
din.syed@ptcl.net.pk]
To: Aqeel Khurshid
Cc: 'Jahanzeb__Arshad__-__SM__OPS-I'; "
<jahanzeb@dsl.net.pk/OU=,
Subject:* RE: NO DELAY IN OUR OR PEER
NETWORK
As Salaam o Alaikum
M/S Micronet is the customer of PIE
Islamabad. Customer complained that he was
experiencing delay in browsing Yahoo &
Microsoft websites. His complaint was received
on 28th Feb 2007 at NOC PIE Islamabad. NOC
PIE Karachi coordinated in testing, following are
the observations after testing and investigation:
*Observations about the complaint:*
1. No problem was found at PIE networks as
evident from MRTG and Smoke Ping Graphs
2. No complaint about delay or packet drop was
received from other customers through any PIE
18
Node
3. Trace routes (in forward &
reverse direction) from PIE and
other route server was analyzed no
issue of delay and packet drop was
found with regard to M/S Micronet.
4. Trace routes received from M/S
Micronet were also analyzed but
there was no delay found in them.
4. Some of AKAMAI server ips got
blocked as a consequence of
directives to block
obnoxious/objectives. This may
be the cause of slow browsing
because single website links
are hosted on different ips.
5. Customer also told that
the start of issue coincided
with the change of Fiber
Optic Patch Cables by the
customer at their premises
on 28th Feb 2007,
between 0512hrs.to
0528hrs
Regards
Mazharuddin
GM ITI Karachi
From: Jahanzeb Arshad - SM
OPS-I [mailto:jahanzeb@dsl.net.pk] obnoxious/objectives. This may be the cause of
To: mazharuddin.syed@ptcl.net.pk slow browsing because single website links are
Cc: arshad.butt@ptcl.net.pk; NOC ITI KHI; hosted on different ips.
NOC; ITI ISB You say some IPs were blocked, please see
Subject: Re: FW: NO DELAY IN OUR OR the attached text file as a sample of what
PEER NETWORK servers are affected because of this extremely
Dear Mr. Mazharuddin, unprofessional implementation of the blocking
directive. These few names are also mentioned
Please see the following replies: below and I hope I don't have to tell you about
1. No problem was found at PIE networks as the importance of these websites:
evident from MRTG and Smoke Ping Graphs Yahoo, Akamai, Microsoft, Download.com
Yes we agree, there was no problem within the Symantec, PC World, MTV, Best Buy
PIE network, and we also never said that there Logitech, ESPN, USA Today
was a problem within the PIE network. 5. Customer also told that the start of issue
2. No complaint about delay or packet drop was coincided with the change of Fiber Optic Patch
received from other customers through any PIE Cables by the customer at their premises on
Node. Well I think people have started to give 28th Feb 2007, between 0512hrs to 0528 hrs
up on PTCL. Now most don't even bother to Yes, and unfortunately my eye glasses also
complaint because they know that it will not broke that day and I had to get them fixed.
make any difference and are silently waiting for What the hell that has to do with this problem.
the monopoly of PTCL to end. BTW we con- Don't you people have enough common sense
firmed with different ISPs and they all are hav- to judge and see what can and cannot be the
ing problems, like WOL, Cybernet, and DAN- cause of this problem? There was no problem
COM. Have ccd this email to Mr Shiraz Malik in accessing websites within Pakistan, there
(Manager Operations DANCOM) who can com- was no problem in accessing some of the web-
ment also about this problem. And please ask sites outside Pakistan. Problem was with some
your own staff to check and verify if they them- of the websites outside Pakistan which were
selves were facing this problem. Mr Zubair communicated to your staff. Your own staff
Qureshi told our staff that he is facing the same member acknowledged that they are facing this
problem while sitting in PIE Karachi of slow problem within Karachi PIE network, which is
access to websites. 100s of KM away from the last mile Fiber link
4. Trace routes received from M/S Micronet between us and PIE Satelite Town router. We
were also analyzed but there was no delay also confirmed with different ISPs and they
found in them. were/are facing problems.
Please improve your analytical skills. Attached Now should we wrap up, close down our busi-
is the plot (JPG) of responses we were getting ness, and go home......
while going through BT. The packet loss or
delay is not within PIE, our in the direct connec- Regards,
tion PIE with BT. It was within the BT network. Jahanzeb Arshad,
4. Some of AKAMAI server ips got blocked as a Senior Manager Operations,
consequence of directives to block Micronet Broadband (Pvt.) Ltd. 
 Flare Report Event

very spring, the eagerly awaited Basant fever takes Lahore by

E storm, especially in the areas of the Old City. This year Wateen
Telecom held its first large scale corporate event by celebrating a
grand Basant Night on the 24th of February with fashion, music
and wonderful food at the picturesque venue of the Lahore Fort. The
entire area was decked out in vibrant Basant colors, as well as a great
deal of Wateen's signature green and white. There were separate areas
for food stalls and kite flying, as well as dedicated seating for almost
3,000 guests, including 1,200 VIPs and VVIPs.
The event centered around a wonderful lineup of entertainment in tra-
ditional Lahori style, starting with the greatly popular Humera Arshad who
sang number of popular Punjabi songs that rocked the crowd and set the
tone for the rest of the evening. She was followed by the percussions
band Overload, which has a massive cult following due to the charismatic
Farhad Humayun and the enigmatic Pappu Saein. After that the audience
was treated to an extravagant visual experience with fashion shows by
Nikki & Nina with their spring collection, and HSY's Mughal themed collec-
tion, inspired by the works of the mughal poet Kabir. This was followed by
a break for dinner, which consisted
of traditional dishes cooked in gour-
met style. After dinner, the most
awaited part of the evening finally
kicked off with back to back perform-
ances by international stars Atif
Aslam and Sukhbir. The entire crowd
was first spellbound by Atif's slow
ballads, and then was brought roar-
ing to life in true Lahori fashion by
Atif's fast numbers and Sukhbir's UK
Bhangra beats. The show ended way
past midnight and into the early
hours of the morning, and for the
sizeable crowd that remained till the
end it was truly a memorable, well
spent Basant. 

19
 Telecom Flare Report
Warid Telecom Launches
Voice SMS
Warid's "Talky” Voice SMS Service
will enable Warid subscribers to
send SMS messages with their voice
W
arid has launched the “Talky”
Voice SMS service based upon
the pioneering “Voice SMS” tech-
nology from Kirusa, a leading mobile value
added services provider based in New Jersey,
USA.
Warid Telecom mobile subscribers across
Pakistan will be able to send personalized
Talky Voice SMS messages to friends, family
and colleagues across mobile networks. The
Voice SMS service is available nationwide, to
all of Warid's prepaid and postpaid subscrib-
ers, on all mobile handsets.
To support the launch, Kirusa has
deployed and integrated the Kirusa Voice
SMS platform, bundled with the HP OpenCall
Media Platform, into Warid Telecom's nation-
wide mobile network.
Kirusa's Voice SMS technology allows its
clients to offer the ultimate seamless Voice
SMS experience to their mobile subscribers.
The Voice SMS service allows a user to leave
a voice message without having the phone
CISCO Launches Broadband
Barometer in Pakistan
As part of its vision to accelerate the growth of broadband
connections in Pakistan, Cisco proposed a goal of reaching
200,000 thousand high-speed connections by the year 2008
based on the existing 52000 connections at present. In this
way, Cisco aims to drive the country's economic development,
competitiveness and productivity
A
lmost every county now has broad-
band. Internet cafés with high-speed
connections are ubiquitous and
cheap even in remote towns. Fixed-line
internet access is still uncommon in rural
homes. But in many parts of the world's
remote areas, it is possible to surf the internet
at landline modem speeds using a mobile
handset.
Cisco has launched the Cisco Broadband
Barometer; an indicator that will show the
growth of high-speed Internet connections in
Pakistan and also proposed a goal of 200,000
thousand connections for the year 2008.
20
ring (Ring Free Messaging SMS). The recipi-
ent is not disturbed, and can pick up the mes-
sage at his leisure. The service also provides
for sending SMS messages without the pain
of typing the messages on small mobile
keypads.
A user simply dials “*” followed by the
recipient's phone number, and speaks a short
message, in the language of his choice. The
recipient gets an SMS message, and can dial
*0* or a long number to retrieve the voice mes-
sage. The recipient can also reply, forward,
save, or delete the Voice SMS message. Sev-
eral other enhanced features are available
and will be deployed shortly.
Warid Telecom subscribers will pay PKR
0.60 to send a Talky Voice SMS message.
They will be able to listen to the message free
of charge for the first time, and will pay PKR
0.60 for subsequent listens. International mes-
sages are priced at a premium.
Warid Telecom plans to have a nationwide
campaign for launching the Talky Voice SMS
Broadband was first intro-
duced in Pakistan in 1995 by
Telstra (Australian telecom
company) with the design of
the repeater huts being done
by Designman, an Islamabad
civil engineering firm.
with large scale advertising and promotional
activities featuring Ms. Anushe, a famous
MTV compere.
Hamid Farooq, CEO of Warid Telecom
Pakistan, at he launch occasion said that
Warid Telecom is committed to provide the
most cost effective and innovative value
added services to subscribers; Warid
impressed with the industry leading capabili-
ties, scalability, and robustness of the Kirusa
Voice SMS solution. The knowledge and expe-
rience of Kirusa's team coupled with the supe-
riority of their Voice SMS solution made the
decision of selecting Kirusa very easy for us.”
Speaking on the occasion of the launch,
Mitch Grosky, OpenCall Regional Manager for
Asia Pacific and Japan at HP, commented
“Kirusa is an award winning partner of HP.
The successful integration of the HP
OpenCall Media Platform with the Kirusa
Voice SMS solution has now been proven at
several customer deployments, as we contin-
ually work with Kirusa to further extend our
leadership in the Voice SMS domain.” n
The study, commissioned by the Interna-
tional Data Corporation for Cisco Systems,
Inc, committed to publishing updates at regu-
lar six-month intervals in order to measure the
evolution in the number of connections and
the development of the Broadband market in
Pakistan.
As part of its vision to accelerate the
growth of broadband connections in Pakistan,
Cisco proposed a goal of reaching 200,000
thousand high-speed connections by the year
2008 based on the existing 52000 connec-
tions at present. In this way, Cisco aims to
drive the country's economic development,
competitiveness and productivity. n
 Telenor Flare Report
elecom policy and regulatory decisions,
T in each country, clearly have an impact
on the investment climate and invest-
ment opportunities in the industry dur-
ing both boom and bust cycles. Regulation is a
great attraction for new investment. Indeed
most decisions by regulators affect the invest-
ment climate in their countries.
Telecom Regulatory Environment (TRE) is a
measure of perception. Different factors affect
perceptions. These factors include
 Universal Services
 Anti Competitive Practices
 Price Regulation
 Interconnection
 Scarce Recourses
 Market Entry
All the above perceptions are the part of the
research made in six regional countries, includ-
ing Pakistan, India, Indonesia, Sri Lanka,
Philippines and Thailand. A questionnaire is
sent to over 50 respondents at senior level,
including CEOs of operators.
The following table summarizes the compo-
sition of the responses across the six countries.
Respondents by class, and composition of
the respondent group by country
The findings from the respondents of the above
said countries are presented by graphs. In all
figures the average scores being best and 1
being worst. The mid point of 2.5 is considered
the threshold of satisfactory performance.
Universal Services:
Any Member has the right to define the kind of
universal service obligation it wishes to main-
tain. Such obligations will not be regarded as
anti-competitive, provided they are administered
in a transparent, non-discriminatory and com-
petitively neutral manner and are not more bur-
22
densome than necessary for the kind of univer-
sal service defined by the Member.
Universal service is the dimension that attracted
the fewest responses. The overall results were
the lowest of the six dimensions, with India, the
country with the second largest universal serv-
ice obligation fund and a great deal of discus-
sion and activity on the subject scoring the
absolute lowest. Sri Lanka, a country with mini-
mal universal service activity scored highest in
fixed and was in the top three in mobile. As was
the case with price regulation, the respondents
appear to think that less is more with regard to
universal service. The universal service ques-
tion was not administered on the mobile side for
Thailand.
Anti Competitive Practices:
Here, all countries recorded a poor showing,
almost uniformly failing to exceed the threshold.
The one exception is India's mobile TRE.
Price Regulation:
Here India stands out, with significant gap
between its scores and those of the others.
Mobile is again higher than fixed, except in
Thailand and the Philippines.
Interconnection:
This section applies to linking with suppliers
providing public telecommunications transport
networks or services in order to allow the users
of one supplier to communicate with users of
another supplier and to access services provid-
ed by another supplier, where specific commit-
ments are undertaken
The overall performance in interconnection in all
countries, except Pakistan and the Philippines,
is quite weak.
Scarce Recourses:
Any procedure for the allocation and use of
scarce resources, including frequencies, num-
bers will be carried out in transparent and non-
discriminatory manner.
Here too, the mobile TRE is higher than fixed in
all countries except India.
Again, Pakistan has significantly higher scores,
this time in both mobile and fixed. Overall per-
formance is quite weak, with only Pakistan and
the Philippines significantly above the threshold.
Market Entry:
Mobile TRE on the market-entry dimension (pri-
marily dealing with licensing) is higher than
Fixed TRE in all cases except India. This
dimension that is most strongly connected to
the overall policy setting is the highest among
the six dimensions with the average for fixed
being 2.9 and the average for mobile being 3.1.
Pakistan's mobile score is significantly higher
than others.

Over all Comparison:
Over all comparison graph shows the aggregate
performance of the six countries on TRE, in the
mobile and fixed sectors, respectively. Based on
relatively good performance across all dimen-
sions, Pakistan and Philippines are the toppers.
With high performance in price regulation over-
coming poor performance in scarce resources
and universal service, India also makes it to the
top three.
Pakistan undertook major sector reforms based
on the policy framework in 2003-2004 and fol-
lowed through with concerted and coherent reg-
ulatory actions.
(This research is based on the comparative
research conducted across six countries (India,
Indonesia, Pakistan, Philippines, Sri Lanka and
Thailand) by Payal Malik, Divakar Goswami,
Joseph Wilson, Lorraine Salazar, Malathy
Knight John and Deunden Nikomborirak,
respectively, with input from Harsha de Silva
and Helani Galpaya on improving comparabili-
ty.) 
Telecom
You Telecom
Joins WiMAX
Bandwagon
fter BSNL, Aircel and other telecom opera-
A tors, now Citigroup Venture Capital
International (CVCI)-owned You Telecom India Pvt Ltd plans to offer wireless internet serv-
ices through the WiMAX (Worldwide Interoperability for Microwave Access) technology.
Earlier known as Iqara Broadband owned by British Gas, the company was acquired by CVCI in
June last year and named as You Telecom. Currently into telecom, internet telephony and gaming,
the company plans to expand its services.
Speaking to Business Standard, chief executive officer, E V S Chakravarthy, said, "In the next
six months, we want to expand geographically and in terms of services. We are in talks with
Malaysia-based Maxis Communications to provide us the wireless internet technology. Initially, we
will offer the services for the SME sector and later move on to enterprise and residential use."
With a subscriber base of 1,40,000 in 11 cities including Mumbai, Pune, Gurgaon, Ahmedabad,
Bangalore and Chennai, the company plans to move into other cities simultaneously.
You Telecom offers internet services under the brand name 'You Explore', internet games under
'You Play' and internet telephony under 'You Call'. Chakravarthy said the company also planning to
launch video telephony in the near future.
He, however, expressed concern over the high costs of instruments for the same. "We want to
offer the video telephony services to our existing customers but are yet to go ahead with the instru-
ments which cost around Rs 17,000. We are hopeful, with increase in volume, the prices might go
down in future," he said.
For the WiMAX technology, the infrastructure would be provided by Maxis, which owns Aircel,
South India's one of the leading telecom operators. Aircel's Business Solutions has its own WiMAX
networks in cities like Chennai, Coimbatore, Hyderabad, Bangalore, Pune and Ahmedabad.
Meanwhile, Chakravarthy was unable to quote the amount of investment that would go into
rolling out the wireless internet services. However, for video telephony, he said a total investment of
Rs 360 crore is expected in the initial stages. 
23
 Airlines Khawar Shahzad
PIA carries better record than certain major European airlines
flying in the skies of the Europe. EU has shown its madness by
banning PIA to operate in Europe but giving no cause.
akistan International Airline's overseas
P journey started on February 1st, 1955
when its first constellation plane took it
self off for first ever foreign flight. PIA
witnessed the glory when it became Asia's first
airline which acquired jet planes, not only this;
airline was first non-communist airline to land in
China. Flag carrier airline again beat all others
when it bridged the skies of Europe and Asia
via Masco.
This is our very own airline, which started
the tradition of music entertainment during the
flights. In 1967, when even the name of com-
puter was unknown, PIA became first national
company to obtain an IBM computer.
More than thirty international airline compa-
nies had hired PIA services to train their pilots
and technicians. It is the same company which
played it's made Karachi a door to Asia. Karachi
at that time was guest port to more than forty
international airlines. 'Great people to fly with' -
depicts the hospitality of the airline.
This is the story of PIA which recently got
banned by European Union. Worse of all PIA
officials never received any logical cause of this
ban. 'Safety concerns' is the only excuse, EU
has with it. Now what security concerns? There
must be some rule according to which the union
has disqualified PIA; there must be key points,
which were must to follow. EU is exhibiting the
madness by discriminating PIA.
Pakistan International Airlines (PIA) chief
Tariq Kirmani also accused union. 'The EU deci-
sion is unjust and discriminatory. PIA had a bet-
ter record than certain major European airlines
presently flying in the skies of the EU,' Mr. Tariq
Kirman has guaranteed that PIA plans are safe
24
to fly, air worthy and they carry all certifications
of air worthiness.
EASA (European Air Safety Agency) has cer-
tified PIA in November 2006, and its validation
is up to 2008. IOSA (IATA Operational Safety
'The EU decision is unjust and discriminatory.
PIA had a better record than certain major
European airlines presently flying in the skies
of the EU,' Tariq Kirmani, Chairman PIA
Audit) team just inspected PIA planes in the last
week of February 2007. They left PIA with certi-
fication for two years and both thumbs up.
The European Union has allowed only PIA's
eight Boeing 777 planes to fly to Europe. Its
other 37 aircraft, mainly Boeing 747s and Airbus
A310s, were put on the EU blacklist due to
safety concerns. Airline was earlier forced to
cancel 14 flights to Europe over the next three
weeks, including services to London,
Manchester and Rome.
PIA is originally banned by SAFA (Safety
assessment for Foreign Airlines), according to a
law passed by EU 18 months back. They meas-
ure safety of airlines in 90 minuets. The basic
line of this law is biased, that is to check the for-
eign airline. Their own airlines can fly with out
any test. Secondly they assess a plane in ninety
minutes. Now the question arises, how can one
inspect a plane in ninety minutes? Thorough
checking is simply not possible in such a short
time; engine, wings, flaps, under carriage there
are dozens of other things to be ensured.
They have not told PIA any thing either ver-
bally or in written form. There can be problems
with the planes, but before taking any actions,
one must have to address them, so the compa-
ny may fix it. Only saying the plane is not safe,
is a very vague statement.
SAFA deserves a legal action, they way it
has hurt the business of airline, and has caused
embarrassment for the nation.
"We initially thought about the legal course
against this decision but later dropped it
because it involves a very lengthy procedure
and would have hurt us a great deal commer-
cially," said Mr. Kirmani.
After a close look at the whole situation, one
can easily suggest that the situation created is
with some political background. PIA is defiantly
not the number one airline, it has many things
to be settled, but the way EU has banned it, is
unjust. The ban concludes that all other nations
are not safety conscious. For instance Emirate's
Department of Civil Aviation (DCA) has con-
firmed that PIA will continue its operations into
Dubai.
International agencies should take this issue
seriously, and the Government of Pakistan has
to play its role too. 
 Telecom Flare Report
The speedy growth in wireless telephony has unturned the
flaws and poor performance of the wired company in
Pakistan. The growth of fixed telephony is almost
stagnant since 2004. On other hand cellular tele-density has
climbed up from 3.29 percent in 2004 to almost 30 percent
akistan has a population of more than
P 165 million people and, from a telecom
infrastructure perspective, still consid-
ered as a potential land. Less than 5%
of the population is served by wired telephone
services, and till early 2007 there were already
more wireless devices than wired telephones in
use.
Government is dreaming to provide voice
and data services to a larger portion of the
urban and rural population by wireless local
loop spectrum, but this dream may not be real-
ized. Even in major cities, the wired infrastruc-
ture is not widespread and, in many cases, not
reliable.
The following analysis shows how the wire-
less connectivity grab the market leaving the
fixed telephony far behind.
Fixed Line Teledensity:
The graph shows, almost stagnant growth of
the fixed telephony since 2004. The difficulties
in taking fix connection shows the poor policies
and management. On the other hand the extra
ordinary growth in the cellular sector shows the
potential of the market, which is not yet discov-
ered by the only land line company of the coun-
try. Damages of physical wired infrastructure
are playing its role in still stand wired tele-densi-
ty. The damaged connections remained un
operational for months, the situation in the
remote areas is even worse.
Pending Demand for Fixed Line
Connections:
The pending demands for fixed line unveil
the reality, clearly showing the inefficiency of the
so called dictating landline company of the
country. At one side where we can see clearly
almost zero growth in fixed telephony at the
same time, more than 2 hundred thousand
26
pending demands for fixed line connections also
frustrating the people.
Mobile Subscribers Forecast (2007 - 2010):
Cellular telephony has revolutionized the
telephony in Pakistan. The target of 100 million
will be achieved in great speed. In year 2006,
cellular industry grew with over 1.7 million sub-
scribers per month. While forecasting the
mobile market, Business Monitor International
has estimated 65 million subscribers by 2007
with penetration touching 43%.
Mobile Penetration:
Though the regional countries also per-
formed well in Telecommunications sector but
Pakistan has been experiencing 150% continu-
ous growth rate, which is not seen else where.
Hong Kong is leading in mobile penetration, fol-
lowed by Singapore. But this can be understood
as they are the business hubs of the region and
Telecom regulations are brought in these coun-
tries well before.
The distribution of mobile subscribers across
provinces shows satisfactory results. Currently
Punjab has maximum number of cellular sub-
scribers fallowed by Sindh and NWFP.
Balochistan has the least number of subscribers
but the current growth is over 125% which is
satisfactory.
International Traffic (Fixed vs. Mobile):
The graph shows the continuous increase in
Mobile for international incoming traffic because
of free incoming and mobility , people prefer to
use cell phones instead of fixed phone. UK,
USA and Canada are leading, with 23% of the
incoming traffic fallowed by Saudia Arabia with
14%.. Gujrat with 14% , is the most called city
internationally fallowed by Rawalpindi with
11%.
The analysis shows clearly that wireless
telephony has outclassed the fixed telephony.
Flexibilities and charm of using cell phone can-
not be ignored which is the major boasting fac-
tor of cellular sector but the delay in providing
telephone connections (land line) cannot be
excused. Also the maintenance division (land
line) should be active enough to handle all the
situations in rough and tough times otherwise,
the poor damaged wires and other infrastructure
can be seen easily specially in remote areas.
The land line company should have to over
come all these issues so that the dream of tele-
prosperous country can be realized. 

t was final match between Italy and France
I for the 2006 FIFA World Cup. While every-
one at their home were enjoying football
match and cheering their favorite team on to
victory. You are soccer crazy, with no Radio or
TV in sight. You don't even have access to any
Internet video stream of the games because
your computer is loaded with the all-important
spreadsheets you are working on, are you left
with any option then?
Simple just whip out your broadcast TV-
enabled mobile phone, and you can watch the
games live! This scenario could have happened
during last year's World Cup matches, as it was
a momentous event for mobile-TV. When
European media companies like Italy's Mediaset
successfully broadcasted the match via its
mobile-TV service
In Pakistan Ufone was the first mobile opera-
tor who telecasted the recorded goal videos.
With the advent of mobile phones capable of
video playbacks, mobile-TV services are now
being offered by telecommunications companies
to attract more subscribers to their offerings
and, of course, tap on a new revenue stream.
But, are their service offerings really "Mobile
TV" in the truest sense of the word? How do
mobile-phone subscribers know whether the
video content they are watching is really from a
mobile-TV service?
The first step is to determine the technology
that powers mobile-TV. With the adoption of 3G,
or third-generation, telecom operators were able
to offer video content in 3G Platform (3GP) for-
mat. This is a simplified version of the MPEG-4
Part 14 (MP4) multimedia container format,
designed to decrease storage and bandwidth
requirements in order to accommodate video
streaming in mobile phones.
So could this be considered as mobile-TV?
No, 3G video services should not be mistaken
as mobile-TV service, because most 3GP-
based video services are usually video pro-
gramming that are repurposed and compressed
to manageable bit rates, more importantly, not
in real time. If a subscriber wants to watch a TV
programme using this service, he has only to
indicate his choice of repurposed content stored
in servers which will be sent to his mobile
phone. In short, it is a push-button TV service.
Mobile-TV should be live TV, meaning what
you see on your TV set in the living room is the
same programming that you can watch on your
hand phone. Digital broadcasting plays a big
role in the deployment of mobile-TV, and
although a digitized broadcast platform is the
key, there are several established mobile-TV
standards to choose from. These include Digital
Video Broadcast-Handheld (DVB-H), Digital
Multimedia Broadcasting (DMB), Terrestrial
Digital Television (TDTV) based on Time
Division-Code Division Multiple Access technol-
ogy (TD-CDMA), 1 seg (based on Japan's
ISDB-T) and MediaFLO.
3G video services should not
be mistaken as mobile-TV
service, because most
3GP-based video services are
usually video programming
that are repurposed and
compressed to manageable
bit rates
While studies show that all these standards
have drawbacks of one kind or another, the
majority of mobile-TV operators in the region
who are conducting mobile-TV
trials seem to prefer using the
DVB-H standard. The DVB-H
system is defined based on
the existing Digital Video
Broadcasting-Terrestrial (DVB-
T) standard for fixed and in-
car reception of DTV. The
main additional elements in
the link layer (that is, the layer
above the physical layer) are
time slicing and additional
Forward Error Correction
(FEC) coding.
Time slicing reduces signif-
icantly the average power in
the receiver front-end - up to
about 90%-95% - and enables
smooth and seamless fre-
quency handover when the
user leaves one service area in order to enter a
new cell. Use of time slicing is mandatory in
DVB-H. Because, theoretically, there is no limit
to the number of people who can receive con-
tent broadcast within a coverage area, digital
broadcasting is a highly cost-effective way to
reach a large audience. When combined with
Internet Protocol (IP) datacasting, digital broad-
casting enables mobile-phone users to receive
a wide selection of top-quality TV services over
a DVB-H network - as many as 20-55 TV pro-
grammes over a single network.
Another plus factor is that a commercial
DVB-H based mobile-TV service does not
require 3G technology, although 3G would be
Shahid Zahid Telecom
good for interactivity. DVB-H is said to be the
best delivery system currently available for most
markets because of the following:
 DVB-H has an approved standard for hand-
held equipment by the European
Telecommunications Institute (ETSI) with a high
adoption rate worldwide.
 It benefits from existing DVB-T infrastructure
components, which reduce initial investments in
many cases.
 It provides programme guide, soft handover
and in building coverage.
 It offers an excellent, broadcast-quality pic-
ture, because the screen resolution is of a simi-
lar standard to Video Home System (VHS).
 Battery consumption is reduced by 90% also
due to time-slicing technology.
 Efficient use of bandwidth enables up to 55
mobile channels plus scalability.
 It is supported by publicly available air inter-
face specifications, helping to drive device inter-
operability and market development.
 Its security includes end-to-end control of
stream encryption, generation of decryption
keys and delivery of keys to consumers in a
billing-integrated way.
 It will be accessible by an estimated audi-
ence of approximately 500 million mobile users
by 2007.
Last year, Northern Sky Research (NSR)
revealed in its mobile-TV survey and forecast
report that mobile TV will present an increasing-
ly compelling content offering to mobile-phone
subscribers and will enable new methods of
delivering video programming and advertise-
ments to consumers.
Several factors will even contribute to the
growth of mobile-TV, including the increasing
rollout of high-speed wireless networks, increas-
ing availability of mobile content and decreasing
prices of mobile-TV enabled handsets. NSR
also expects broadcast networks to complement
existing unicast networks and create new busi-
ness models for both live and on-demand video
content. Based on current and projected trends
in this market, NSR forecast mobile TV to reach
107 million subscribers by 2010. However, NSR
cautions that excessive hype dominates the
mobile-TV discussion today. This market is still
in its infancy, and no company has developed a
business case that is both commercially avail-
able and overwhelmingly profitable.
Analysts believe that mobile-TV will be a sig-
nificant revenue generator over the long run, as
users increasingly demand mobile services
such as video. Several business and technical
issues are still not resolved, however, and reso-
lution of these critical issues is vital to ultimate
market success. 
27
 Telecom Flare Report
2007 Alcatel-Lucent Enterprise Forum focused on how enterprises and service providers are responding
to changing market dynamics through a competitive transformation of networks, services and business-
es. Over 7,600 visitors from 109 countries around the world gathered for three thrilling days
or last 17 years the Forum has been a
F strategic meeting point for key players
in the Enterprise telecoms industry -
decision makers and experts, solutions
and service providers, independent analysts, as
well as Alcatel-Lucent partners and thought-
leaders from around the world.
2007 Alcatel-Lucent Enterprise Forum
focused on how enterprises and service
providers are responding to changing market
dynamics through a competitive transformation
of networks, services and businesses. New
dimension were discovered leaving an opportu-
nity for everyone to revolutionize themselves for
upcoming challenges.
Key points
 65 innovative demo
booths
 72 thought-provoking
conferences
 40 customer speakers
 50 partner exhibitors
Business technology has taken its lead from
consumer applications and trends in the past
few years. As part of the keynote presentation,
Patricia Russo, Chief Executive Officer of
Alcatel-Lucent, addressed attendees on the
company's commitment to the enterprise mar-
ket, on how the recently-completed merger cre-
ating Alcatel-Lucent will better enable the com-
pany to capitalize on the enterprise opportunity,
and on the company's vision of 'Business
Critical Communications' which reflects the criti-
cal role that communications solutions play in
the success of enterprises and government
agencies. Patricia Russo gave a largely realis-
28
Patricia Russo the CEO of
Alcatel-Lucent during her
presentation at the Forum
tic assessment of the company's place in the 'Security' was a major theme, with a number
market, as well as its aims for the immediate
future.
Commenting on the possible questions aris-
ing in many minds, said Russo, "With any merg-
er the size of ours, there's some uncertainty
of advanced IT protection systems on show,
among them a new (and rather secretive)
method of preventing attacks on carrier-grade
wireless networks.
Enterprise Forum closed its presentations on
which is generated, as we work through our a song. 
integration plan, and I'm pleased to tell you
that's progressing well,"
The keynote also featured presentations by
Challenges:
Alcatel-Lucent enterprise and service provider  Full-IP migration
customers and industry experts, each of whom
offered their views on how they are responding  Voice-data convergence
to Competitive Transformation in their own busi-
nesses.  Call overload management
'There are four new drivers that are shaping
 Call center virtualization
the market today. These are new entrants, such
as service providers, system integrators and
Solutions:
companies like Google and eBay; new models
 Alcatel-Lucent OmniPCX
linked to sourcing strategies and pay-per-use;
new technologies such as SIP, Voice XML, and
web services; and new trends like IP, freeware, Enterprise
and open source. Together, these four drivers
 Genesys WFM (Work Force
are creating a unique environment that is trans-
forming the global market as we know it. And no
enterprise can afford to ignore this change' said Management)
Mr. Xavier Martin, Head of Strategic Marketing,
 Genesys CTI
Enterprise Business Group, Alcatel-Lucent.
 Alcatel-Lucent VoIP solu-
The rich Forum program gave eager visitors
the opportunity to discover the transformative
power of New Business Generation and discov-
ered demonstrations of Alcatel-Lucent's latest
tions
innovations and solutions to answer the needs Benefits:
of enterprises of multiple sizes and from multi-
ple industries  Smooth transition to full IP
One of the most interesting areas of the
exhibition was the 'Innovation' stand, showing  Cost effective solutions
off Alcatel-Lucent's forthcoming and high-tech
systems.  More productivity
 Quality of service
Many of these originated from Bell Labs in
the US, long a powerhouse of technical innova-
 Easy implementation of call
tion, and at the centre of some of the most
important scientific and commercial develop-
ments in the last few decades. centers
Pakistan's first online Magazine

Free Download
flare.com.pk
 Telecom Naeem Shahzad

Simultaneous link among several peo-

ple, at different geographical loca-
tions, is always a dire need. However
Information and Communication
Technology (ICT) has provided newer
ways to fulfill these demands.
Teleconferencing is the one stop solu-
tion! Lets see what it is, and how
does it work

elecommunication needs are continu- example involves computers as end-user termi- Conference Server, connected with PSTN

T ously at a rise, locally and well as glob-

ally. The evolution we have seen in tele-
com sector is also being made at simi-
lar pace to satisfy these needs. Person-to-per-
son communication demand is being fulfilled
nals both for audio and video contact, also
called IP Conferencing and in some cases it
includes all types of user devices.
However, user model is almost same in
every case. An organizer initiates a conference
through DTE via PRI link to provide a confer-
ence bridge for connecting several calls simulta-
neously. The architecture is shown in figure 1.
The Server contains software for setting up

effectively through fix lines and mobile phones.
However at corporate level, in particular, opera-
tors are providing teleconferencing services to
enable bunch of people to interact simultane-
ously.
Teleconferencing means live exchange of
voice, video and data among persons and/or
machines regardless of how far they are from
each other. It allows three or more participants
at diverse geographical locations to communi-
cate as if they were sitting right next to each
other.
Common uses are business meetings, sales
by making a conference call, adds other per-
son(s) in the conference as additives or allows
others to join the conference as participants.
Selection of conference depends upon the
needs of the user.
Phone-based Teleconferencing
Audio Conference can be held using fix lines
telephones and/or cell phones and is meant
only for voice communication.
How it works?
Mobile operators provide conference call
facility to cellular users. A mobile user can initi-
ate conference call and can add up to maximum
five persons, who can

PTCL offers Teleconferencing up

either be on mobiles
or fix line numbers. and managing conference calls and service
The initiator thus Database. In fact software does lot more than
to total 30 persons on fix line becomes the organiz-
er of conference.
just connecting calls. It sets up logical queues
for access, hold, entrance and exit functions of
telephones as well as cell phones, Participants may also
join a conference by
participants, generates TDR and controls call
switching in coordination with DTE. O&M client

within and outside the country calling the organizer's

presentations, project meetings, project
updates, and training classes. Conference calls
are used for private or social purposes as well.
Teleconferencing has cut down the travel costs,
saving time and allowing users to be more pro-
ductive by not having to go out-of-office for
meetings.
There are various forms of teleconferencing,
some include PSTN or cell phones as end-
users devices for Audio Conferencing; other
number. This service
is available for 4
mobile companies of
Pakistan. Regular tariff applies as per your
package plan of the subscriber who makes out-
going calls to join a conference or add others
into conference.
PTCL also offers this service; User can sub-
scribe the service from PTCL through corporate
help line (0800-81818) and is given a unique
conference number and PIN code to mange a
conference any time using his telephone. On
dialing the identification number, he can access
the conference and add members or allow par-
ticipants to join, up to total 30 persons on fix line
telephones as well as cell phones, within and
outside the country. The system offers various
features like dialing pre-stored telephone num-
bers, adding these into the conference automat-
ically and one-on-one communication for private
discussions. The company offers two packages,
one for permanent customers with regular call
charges along with monthly subscription fee and
other for on-demand customers with rates
slightly above the regular tariff.
System Model
Typical Audio Conference setup consists of a
provides mechanisms for allocation of a confer-
ence bridge, configuration of conference
instances and administration of the Conference
server. Web server provides Web-based inter-
face for O&M tasks.
IP Teleconferencing
Through Web Conference or IP Conference,
people can exchange data and video in addition
to audio. In simplest form, chatting and Instant
messaging software can be used for web con-
ference. All you need is a computer, an Internet
connection, web cam and audio device i.e.,
microphone or telephone handset in addition to
the described software. However, for corporate
purposes specialized systems for web-based
conferencing also exist.
How it works?
IP conferencing is becoming popular due to
the underlying network support for a variety of
end user terminals and contents including sup-
port for VoIP protocol (H.323) for voice commu-
nication.
Online conferencing software are available
that can be used over internet. These allow set-
ting up a conference call or adding others in
conversation and other functions like Interactive
whiteboard, real-time application sharing, text
chat, webcam support, file sharing etc. confer-

30

Teleconferencing is live exchange of
voice, video and data among persons
and/or machines regardless of how
far they are from each other
ence call can be made to people using same
software or even cell phones. Skype
(www.skype.com) and HotConference
(www.hotconference.com) are quite popular
for such kind of conferences.
A more effective approach for companies
is to use an IP Teleconferencing Server.
Conferencing Server and software can be
purchased or third party hosting services
can be used. Hosting servers provide the
software and server space on which meet-
ings can be conducted. A Web interface
allows selecting participants and schedule
meetings, route data, audio and video con-
nections
among the par-
ticipants.
Besides it, the
system also
provides other
features e.g.,
recording con-
ferences etc.
To partici-
pate in the
online meetings, participants must have:
computer, and internet connection and a
voice input device.
System Model
An IP conferencing model usually
involves computers, audio I/O devices, video
I/O devices and/or telephones/cell phones
as end-to-end user devices.
Conference server is connected with
internet; the connectivity may be through
DSL, E1, PRI or ISDN link. All computers
over globe must have the conference soft-
ware and know the IP Address or URL of
Server to establish the connectivity. Both
TCP/IP terminals and public telephones can
take part in the session as the software is
capable of setting up VoIP based calls and
also supports SIP for multimedia communi-
cation.
Potential in Pakistan
In Pakistan, there is lot of potential for
Teleconferencing usage both for commercial
and for private purposes. Various service
providers are already working to provide
end-to-end service. Selection of a right
model based on the users' requirements
optimizes the technology for meeting the
purpose. 
Telecom
7mn Internet
users in IRAN
n 2007 number of Internet users in world is one
I
billion, while their number in Iran is no more that
seven million. Head of Tehran University’s
Telecom Group Ali Kowsari added in an interview
with IRNA at a workshop held at Family Culture
House, titled ‘Families & their Rival Foundations’, “We
need to alter the type of our approach towards tele-
com technology and its branches and not to look at
them merely as instruments.”
He referred to the communicational, educational, and
recreational aspects of the Internet as main functions
of that media, adding, “The attraction of Internet has
led to Internet addiction, and the majority of Internet
users in Iran today use it to chat and send e-mails.
Dr. Kowsari added, “It is possible for the Internet user
to get segregated from his society, but that is a tem-
porary status and he would return to normal social life
again and that segregation will not lost long.”
He also referred to the positive and negative aspects
of the computer games, adding, “These games have
severe effects on psychological, social and mental
growth of the children and young adults, and mean-
while provide good opportunities for them.”
He added, “All the same they promote the culture of
consuming, and aggression, and led to the children’s
segregation, stress, and nervous are the negative
effects on children.”
Head of Tehran University’s Telecom Group at the
end elaborated on SMS phenomena, arguing, “80%
of mobile line subscribers get happy when they
receive SMSes and feel they matter for the others. 
31
 Special Report Flare Report

eady global growth created 178 new scratch. India's rich are also marching toward the top

H billionaires in just 12 months. 2006

was the richest year in human history.
Entrepreneurs from China poured on
to the annual list. India overtook Japan in its
number of billionaires, and Romania and Serbia
have their first entrants.
The number of people entitled to call them-
selves billionaire skyrocketed over the past
year, concentrating a staggering $3.5 trillion US
of wealth into the hands of 863 men and 83
women.
There were 178 newcomers including 19
Russians, 14 Indians, 13 Chinese and 10
Spaniards as well as the first billionaires from
Cyprus, Oman, Romania and Serbia.
The average billionaire is 62 years old, two
years younger than in 2005. This year's new bil-
lionaires are seven years younger than that. 60
% of the richest list, made their start from
Within the ranks are simmering rivalries.
Microsoft founder Bill Gates, the world's richest
man for 13 years, and his pal Warren Buffett,
who holds the No. 2 spot despite enormous
charitable donations, are quickly losing ground
to Mexico's most-monied man, Carlos Slim
Helú. Helú's net worth is up an astonishing $19
billion this year--the single biggest one-year
gain in a decade--and is now just $7 billion shy
of Gates and $3 billion less than Buffett.
In Europe, Russia's mostly young, self-made
tycoons are catching up to Germany's often-
aging heirs and heiresses. Russia now has 53
billionaires (2 shy of Germany's total), but they
are worth $282 billion ($37 billion more than
Germany's richest). After a 20-year reign, Japan
is no longer Asia's top spot for billionaires: India
has 36, worth a total of $191 billion, followed by
Japan with 24, worth a combined $64 billion.
of our rankings. Brothers Mukesh and Anil
Ambani, who split up their family's conglomer-
ate in 2005, join Lakshmi Mittal, who heads the
world's biggest steel company, Arcelor Mittal,
among the world's 20 wealthiest. India now has
three in the upper echelons, second only to the
U.S.
Other familiar faces were Google executives
Larry Page and Sergey Brin, now worth 16.6 bil-
lion dollars each, Dell founder Michael Dell
worth 15.8 billion and former Italian prime minis-
ter Silvio Berlusconi with 11.8 billion.
Google's rise was emblematic of the rapid
growth in fortunes of more than just a handful of
entrepreneurs in recent years.
But even in such a prosperous year, 44 peo-
ple dropped off the list for various reasons. 

1. Bill Gates 6. Sheldon Adelson

Age: 51 Age: 73
Fortune: self made Fortune: self made
Source: Microsoft Source: casinos, hotels
Net Worth: $56.0 billion Net Worth: $26.5 billion
Country Of Citizenship: United Country Of Citizenship: United States
States Industry: Software Industry: Gambling/Leisure

2. Warren Buffett 7. Bernard Arnault

Age: 76 Age: 58
Fortune: self made Fortune: inherited and growing
Source: Berkshire Hathaway Source: LVMH
Net Worth: $52.0 billion Net Worth: $26.0 billion
Country Of Citizenship: United States Country Of Citizenship: France
Industry: Investments Industry: Diversified

3. Carlos Slim Helu 8. Amancio Ortega

Age: 67 Age: 71
Fortune: inherited and growing Fortune: self made
Source: telecom Source: Zara
Net Worth: $49.0 billion Net Worth: $24.0 billion
Country Of Citizenship: Mexico Country Of Citizenship: Spain
Industry: Communications Industry: Apparel

4. Ingvar Kamprad & Family 9. Li Ka-Shing

Age: 80 Age: 78
Fortune: self made Fortune: self made
Source: Ikea Source: diversified
Net Worth: $33.0 billion Net Worth: $23.0 billion
Country Of Citizenship: Sweden Country Of Citizenship: Hong Kong
Industry: Retailing Industry: Diversified

10. David Thomson & family

5. Lakshmi Mittal
Age: 49
Fortune: inherited and growing
Fortune: inherited
Source: steel
Source: inheritance
Net Worth: $32.0 billion
Net Worth: $22.0 billion
Country Of Citizenship: India
Country Of Citizenship: Canada
Industry: Manufacturing
Industry: Media/Entertainment

32
 Telecom Ahmed Saeed
ack Welch, ex-CEO of General Electric
J has always maintained a categorical
statement regarding the quality of people
and the applications revolving around
human minds to further enhance and drive
home processes and projects. 'Right people
with the right tool, at the right place' was the
sole HR milestone for many years. Lack of
communication and information at any juncture
of the process simply put delays and hin-
drances that were ruining the bottle line for
many key deliverables.
A recent survey conducted by a foreign mag-
azine indicated that at least 45 to 90 minutes
are wasted each day by a typical worker in
search of information. Gartner group estimates
that workers typically spend at least 10% of the
time just looking for the new information they
need to perform a business task or make a
decision. This kind of information is also con-
cluded by research complied by the University
Australia. The said research says that even
technology companies face a loss of time and
human energy. While different members are
kept busy tracing information and searching for
data in different places.
Developed and profitable companies clearly
understand that proper execution of all pending
tasks is a symbol requirement and can not be
elapsed. No delay in decision making is afford-
able, since stakes are too high and the delays
cost the overall profitability of the company as
well as depreciate long term cash flows.
A group photograph of Pervaz Shaid and Geoff Walker after the signing of the docu-
ments during a ceremony between Bank Alfalah and Pakistan Dairy Development to
finance for milk chilling units and model dairy farm equipment.
34
Garbage data is also equivalent to having no
data available. Decisions based off of incorrect
or un-authentic data creates loopholes of
severe time loss and inaccurate decision place-
ments.
Imagine a world where complete statistical
data is available at fingertips of all corporate
and enterprise leaders. Complete benchmarking
regarding how long any thing takes along side
man hours and man units required for the proj-
ect. A world where multi-national corporations,
that have field engineers placed all over the
word, can automatically obtain statistical knowl-
edge of the time their field engineers, at differ-
ent countries, take to install different product
lines. Errors made, time logs, hours placed,
replacement parts etc will all be entered and put
into databases. With this kind of information at
finger tips, managers can easily determine the
trends associated with installation processes -
furthermore they can create procedures by ana-
lyzing with different key performances and
ensure that all deliverables have a medium that
is followed.
Currently, there are three critical steps to fol-
low up on the empowering corporations to make
the right decisions. Firstly, the company truly
understands that statistical data and entry of all
variables is a critical component of their suc-
cess as they move forward in the new markets
and segments. Improved flows and processes
can arise from having extensive data readily
available for monitoring and analysis. Secondly,
A delegation of Telenor & Nokia led by the Chief Executive
Officer of Telenor Pakistan, Mr. Tore Johnsen called on Prime
the basic data entry of all variables in different
forms and flavors needs to be on the agenda of
the corporation. Information can either be in a
simple word table or an extensive data.
Centralizing of all data is the critical requirement
of the corporation. Thirdly, the corporation
requires assurance that data is easily available
irrespective of the forms of output required- it
could either be to e-mail, fax, or simply sent via
SMS messages. The CIO might only want com-
parison data of manufactured tires between its
Canada manufacturing unit and its Indonesia
unit. Both have the same number of employers
and both work on the same machines for the
same hours yet Indonesia has an extensive
larger output. Decisions to visit the site and
transferring key resources can make the corpo-
rations stock rise as well as quick decisions can
be made easily with information readily avail-
able
It would be very advantageous that corpora-
tions should understand that median and stan-
dard benchmarks need to be established prior
to any rational decisions effecting business and
its supporting departments. Operations and
processes work should be compared against
similar situations and working environments.
With this mindset, one can easily calculate the
efficiency level of their work teams and then
make lucrative decisions regarding operations.
Facts and Figures should be streamlined
across-the-board so that people and manage-
ment understand how the decisions are made. 
Minister Shaukat Aziz.
 Telecom Frale Report

ultinet Pakistan in a 20-year deal are fully com-

M with Telenor Pakistan will provide the

cellular company to utilise fibre optic
cable pairs and associated co-loca-
tion facilities on Multinet Pakistan's national long
haul optical fibre transmission network (Project
Ittehad). Multinet and Telenor also entered into
a service contract, last December, which entails
maintenance and associated services from
Multinet for the duration of the 20-year contract.
The aggregate amount of both the capacity con-
tract and the service contract is estimated to be
US$40 million.
The first of its kind in Pakistan, the
"Indefeasible Right of Use" (IRU) contract will
enable Telenor to have virtual ownership of four
cores of optic fibre in the long haul network. The
contract between Multinet and Telenor will also
enable Telenor to manage its bandwidth and
traffic requirements with low variability in cost
and with significant savings.
Project Ittehad is a 4,100 km fibre optic
backbone connecting 107 cities across Pakistan
- the first backbone project to be launched after
PTCL.
"Multinet is proud to play a key role in taking
Telenor's network to reach more Pakistanis. We
mitted towards
supporting
Telenor in
establishing
leadership in
Pakistan, as
well as retain-
ing its compet-
itiveness in the
future."
Multinet's
(L-R) TM International Sdn Bhd Chief Executive Officer, Mr. Yousof Annuar Yaacob; Multinet Chief
strong local Executive Officer, Mr. Adnan Asdar; Telenor Chief Executive Officer & President, Tore Johnsen &
presence and Senior Executive Vice President/Deputy CEO and Head of Telenor's Asia operations, Arve Johansen
in-country tech- at the historic signing ceremony
nical and roll-
out expertise, we will be able to meet Telenor's Another benefit of Telenor Pakistan's part-
aggressive timelines and the contract is an indi- nership with Multinet lies in the access that
cation of Telenor's commitment to the Pakistani Telenor will enjoy to international bandwidth via
customer. SMW-4. Multinet's global access to SMW-4 &
"We have confidence in Multinet's capability other cable systems is by virtue of its parent
and rollout programme. With this contract in company Telekom Malaysia Berhad's (TM) part-
place, Telenor Pakistan will ensure guaranteed nerships in several cable systems..
service and will not be dependent on a third The exchange of signed documents was wit-
party because the fibre optic is wholly dedicated nessed by the Malaysian Minister of
to us.", said Tore Johnson, President and CEO International Trade and Industry, Datuk Seri
of Telenor Pakistan. Rafidah Aziz. 

okia has introduced the Nokia 6300, a

N mid-range model that represents an

evolution of the modern monoblock
design which has been fundamentally
readjusted according to the needs of the
Pakistani consumer. The new slim phone has
been given a multi-language support and inter-
face available in Urdu and English, as well as a
comprehensive Islamic organizer feature.
Weighing a mere 91 grams and measuring
less than 13.1mm thin, the Nokia 6300 is con-
structed of quality materials and offers a mod-
ern suite of features for today's consumer.
At the launch ceremony of Nokia 6300, Tomi
Paatsila, Vice President, Mobile Phones, Sales
& Market Operations in Middle East & Africa,
Nokia Corporation said that Nokia is dedicated
to create such devices that are beautifully
designed and that answer the customer's
needs, The Nokia 6300's Urdu interface and
Islamic organizer are part of our commitment to
the consumers of Pakistan.
The clean lines and recessed buttons of the
Nokia 6300 are highlighted by a stainless steel
frame that adds both design interest and
strength. In addition to its organic curves and
appealing design, the Nokia 6300 offers a
robust range of easy-to-use features, including
a 2.0-megapixel camera with zoom, expandable
memory, built-in MP3 player and FM radio.
Everything is displayed on a crisp, detailed
screen which brings applications like an Opera
36
Mini Browser or games like Sudoku and Snakes
III to life.
The Nokia 6300 has been developed for
consumers who want a mobile phone that offers
an uncompromised set of features with highly
desirable, sophisticated design. There are pre-
dictions that the Nokia 6300 will be among our
best selling models in 2007.
The Nokia 6300 includes:
 2 megapixel camera, 8x digital zoom
 2-inch QVGA screen
 USB/PC Synchronization
 In-box memory of 135MB, with support for
up to 2GB microSD cards
 Voice dialing, voice commands and voice
recording
 MP3 player, FM radio
 Integrated hands-free speaker
This is also the first Series 40 handset to have
push email, bringing the feature to less expen-
sive handsets and a large customer base. The
Nokia 6300 has a talk-time of up to 3.5 hours
and a standby time of up to 14 days. And in
keeping with Nokia's strong commitment to the
region's specific consumer and cultural needs,
the Nokia 6300 also features an Islamic
Calendar, enabling the user to keep track of
prayer times and different events during the
holy month of Ramadan. This incredibly popu-
lar feature has become a highly requested fea-
ture on many of Nokia's mobile handsets. 
 Special Report Zeeshan Ahmed
BERMUDA
THE MYSTERY OF DEEP
The size of the triangle is almost
500,000 square miles, but can
vary to three times of this size. Esti-
mates range from about 200 to no
more than 1,000 incidents in the
past 500 years. In 1973 the U.S.
Coast Guard has said that more
than 50 ships and 20 planes have
gone down in the Bermuda Trian-
gle within the last century.
Out of all the disappearances, the
disappearance of flight 19 is per-
haps the most famous disappear-
ance. Flight 19 consisted of 5 Navy
bombers with 14 men on board.
On December 6, 1945 they took
off from Fort Lauderdale Naval Air
Station, situated in Florida (USA).
Soon after the take off, the pilots of
flight19 got lost.
Many theories exist around us to
explain the Bermuda effect includ-
ing Magnetic North verses True
North, The Hutchison Effect, Time
and Being Effect and many more,
but so for no exact explanation is
given. Even more confusing is the
fact that all these theories and phe-
nomena are different in nature
Bermuda is a British overseas terri-
tory with a high degree of internal
self-government. The official head
of state is the Queen (UK Queen),
who appoints a Governor to repre-
sent her in Bermuda. The current
Governor, Sir John Vereker, has
held office since April 2002.
38
Bermuda Triangle is the greatest modern mys-
tery of supposedly well understood world, a
region of the Atlantic Ocean between Bermuda,
Miami, Florida, and San Juan, Puerto Rico,
where disappearance of ships not only continue
but also carry on to defy explanations.
Since man has started living in this world, he
is surrounded by many unsolved mysteries
and unanswered questions that have been a
source of interest for some people, but a
haunting subject for the others. Superstitions,
ancient tales, religious beliefs, scientific theo-
ries; they all contribute to form theories and
hypothesis about these phenomena. With the
development of modern science, they have
become an object of special interest for the
researchers and scientists; and of course an
exciting topic for the masses. Bermuda Trian-
gle is one of such mysteries, which is still an
enigmatic phenomenon of today's world.
There have been lots of talk about the sub-
ject, but there has not been any final verdict
about it. Bermuda Triangle is basically a tri-
angular shaped region in the Atlantic Ocean
formed by drawing a line on a map from Ber-
muda to Puerto Rico to the Florida Keys and
back to Bermuda. Strange phenomena and
disappearances take place there that baffle
and confuse scientists and researchers.
The famous traveler and discoverer, Christo-
pher Columbus documented the first signs of
these unusual phenomena. He traveled
through this region in 1492 when he and his
men observed unusual behavior of the com-
pass. One night, they observed a bolt of fire
falling into the sea, and strange lights appear-
ing in the distance another night.
Out many disappearances, flight 19 is per-
haps the most famous of all. It consisted of 5
Navy bombers with 14 men on board. On
December 6, 1945 they took off from Fort
Lauderdale Naval Air Station, situated in
Florida (USA). Soon after the take off, the
pilots of flight19 got lost. Last radio transmis-
sion from the pilots was made at 4:25 P.M.
After that they disappeared. The very next
day, one of the History's largest search opera-
tions was started that included 252 Navy
planes. But they did not find even any remote
sign of the wreckage.
Many theories exist around us to explain the
Bermuda effect including Magnetic North
verses True North, The Hutchison Effect,
Time and Being Effect and many more, but so
for no exact explanation is given. Even more
confusing is the fact that all these theories
and phenomena are different in nature. We
cannot hold one reason responsible for all
these different types of happenings. The phys-
icists think of it as a result of interaction with
No one has been able to find out
the truth about it .It is one of the
most challenging and at the same
time enchanting mysteries around
the world. It is a reality of life that
we can't get our hands on every-
thing we see, may it be knowledge
or something else. That's why
despite of immense advancements
in science, Bermuda Triangle
remains a mystery for the world.
May be some day we'll find truth
about it, or may be we won't.
black holes and time warps. Geologists think
that it is due to the strong earthquakes under-
neath the sea.
No one has been able to find out the truth
about it .It is one of the most challenging and
at the same time enchanting mysteries
around the world. It is a reality of life that we
can't get our hands on everything we see,
may it be knowledge or something else.
That's why despite of immense advance-
ments in science, Bermuda Triangle remains
a mystery for the world. May be some day
we'll find truth about it, or may be we won't. n

Short Codes
to Get Longer
hort codes are a limited resource,
S which needs to be utilized in an effi-
cient manner. PTA has allocated 3-
digit short code 123 to all CMT
(Cellular Mobile Telephone) operators for card
recharge and balance inquiry services. There is
a need to convert this code into 4-digits that can
be used by all operators within their own net-
work exclusively.
On receiving requests for allocation of short
codes for various value added services offered
by cellular mobile operators, long distance and
local loop providers, PTA has eventually decid-
ed to increase the number of digits in short
codes. Most of the mobile operators are using
their own short codes for different services.
These different codes create confusion among
general public and will result into tremendous
problems after MNP implementation. In order to
harmonize various services there
is need to allocate short codes
from a common level i.e. 123x (x
= 0 to 9) to all operators for pro-
viding different services. This will
facilitate customers once they
started porting their numbers on
different service provider's net-
work.
As per regulations "Short
code" means a 3-digit or 4-digit
number giving access to various services. In
Number Allocation and Administration
Regulations 2005 two levels are reserved for
short codes i.e. "0" & "1". Level '0' contains the
various NDC or area codes for nation wide dial-
ing, access codes for cellular mobile operators,
Japan's electronics giant Sony employee Ryoko Takagi displays the new digital photo
printer "Picture Station DPP-FP90", equipped with a 3.6-inch LCD display to check for
framing, cropping, red-eye reduction, and which can produce postcard sized dye subli-
mation prints at the company's headquarters in Tokyo.
Flare Report Telecom
PTA is going to increase the digits of short codes to
increase the operations and to harmonize various services
by different operators .Different codes by different
operators are creating confusion among general public
and will create problems after the implementation of
MNP. The common codes, relatively longer than the pres-
ent ones, will facilitate the customers once they started
porting their numbers on different service providers.
toll free & premium rate numbers. Level '1' con-
tains short codes for different services, which
are as follows:
Emergency services.
Helpline Services
Carrier selection
Calling card services
Short codes are being used by operators
and content providers for a variety of applica-
tions such as downloading ring-tones, contests,
polls, information and inquiry service, entertain-
ment, SMS games, astrology and cricket
updates. The length of the short code varies
from country to country depending upon the
requirement and usage of the short codes.
The following are some examples of short
codes being used by all operators for different
services around the world:
downloads of ring tones and wallpaper, text
alerts, and bill paying etc.
PTA is going to introduce 123X code for dif-
ferent cellular operations like card recharge,
balance check etc. The table gives the detail of
the operations with proposed codes.
Though, by implementing these codes the short
codes will not remain short any more but the
USA the common short code administration long codes may include more operations and
announces the extension of 5-digit codes into 6- also it will be convenient for the cellular users to
digit common short codes. The addition of the have these codes after the implementation of
6-digit format represents a 10-fold increase in MNP (Mobile Number Portability). 
available codes. These codes are used for con-
sumer voting, marketing campaigns, direct
Group picture shows Abdul Muqee Farid, Regional Commercial Director,
Mobilink, Brig. Khalid Mehmood, President, Multan Golf Club, Lt. Col. Ejaz,
Secretary, Multan Golf Club & others at the 7th Mobilink All-Pakistan Multan
Open Golf Championship in Multan.
British Telecommunications company
BT Group PLC Chief Executive Ben
Verwaayen speaks during a news
conference at a Tokyo hotel.
39
 Telecom Flare Report
he outlook for text messaging in the
T Asia-Pacific region remains bright.
Despite challenges from other mobile
messaging services - such as mobile e-
mail and mobile instant messaging (mobile IM)-
short messaging service (SMS) will remain the
dominant force in the Asian region; this was
revealed in a study.
This is in line with the situation in Pakistan
where text messaging and its voice variants,
such as bolo sms from Mobilink or recently
introduced Zoom Talky from Warid, are getting
more and more popular. With voice SMS there
is no need to type and the receiver can retrieve
the message at his or her convenience. Till full
multimedia messaging (video / pictures)
becomes affordable, popularity of text messag-
ing will continue.
Mobile phone users in Asia are estimated to
cross 1.4 billion mark, and SMS revenue in the
region will mushroom from US$16 billion in
2006, up to US$22.7 billion in 2012.
Regional SMS traffic within the same period
will explode, fuelled by a flood of new sub-
scribers and handset purchases in the Asia-
Pacific. The number of SMS messages will
spike sharply from 967.7 billion in 2006 to a
staggering 2071 billion messages by 2012, he
predicted.
In contrast, the situation is different for the
North American market. Mobile instant messag-
ing (MIM) is forecasted to supplant SMS as the
mainstream messaging service within the next
four years due to the proliferation of smart-
phones and wireless Internet.
"Tech overload" is the price people have to pay for
always-on communication, where the line
between work and play has become blurred.
he seemingly exponential growth of
T
portable technology has sparked fears
that people are becoming addicted or
swamped by gadgets and their uses.
One major consequence of this phenomenon is
that the line between work and private life is
much more blurred, now that e-mail and phones
provide a 24-hour link between employers and
staff.
A study said that even the decision-making
process of the average person can be adverse-
40
One problem in the US is the spam text
messages. Recently a US company sent nearly
100,000 unsolicited text messages to Verizon
Wireless customers offering them a prize vaca-
tion. Verizon Wireless sued the company which
sent the spam and won the case. This is good
news - spam in e-mail boxes is already a major
headache for most of us.
Although there will still be more SMS users
than mobile IM users, but the number of IM
messages are to grow more than SMS mes-
ly affected. However, others think that the
bombardment of various communications can
enhance the brain's ability to process informa-
tion.
It's addiction to portable technology, which
we take with us practically to bed, the office, to
the theatre, to a dinner party. The symptoms
are, like with any other addiction, that people
spend more time using their technology than
spending it in socializing or in family time.
One of the conclusions reached in the study
was that "tech overload" is the price people
have to pay for always-on communication,
where the line between work and play has
become blurred.
There is even some evidence that being
bombarded with information from all directions
is actually beneficial. We can become over-
loaded. It depends on the situation, but the
capacity of brain to adopt new challenges
should be kept in mind.
Studies have been done showing that people
can actually enhance their cognitive abilities,
sages in the United States sometime after
2011?.
In Asia, doubt remains over IM's ability to
ever topple SMS as the mainstream messaging
service. There are good chances
that SMS will remain the dominant
peer-to-peer messaging service in
Asia-Pacific, as IM will require the
user to have 'always-on' services
like GPRS or 3G.
In developing countries like
Pakistan, India, China and
Thailand, users are still using just
the basic services, such as voice
and SMS.
While mobile e-mail-another
messaging competitor-will become
popular, it is unlikely to pose a
major threat to SMS revenues with-
in the next few years.
Mobile e-mail will continue to
grow very healthily in the enterprise
sector, but outside Japan, mobile e-
mail will have little impact on mass
consumer markets, only with the
elite, high-end smartphone users. 
which helps them to process more information
at the same time. And their performance even
transfers to other tasks.
Different types of technology have devel-
oped their own etiquette. For instance, an e-
mail can wait two days to be answered but a
text message demands an almost immediate
reply.
E-mail is considered the most formal. At the
other end of the spectrum SMS is the most per-
sonal of all. That's where we find all those little
exchanges, little endearments, what we call
grooming, which is sending: 'I think about you.
How did it go? How did you sleep?'
That is actually given by the number of char-
acters. With such few characters, you have to
have a lot of mutual understanding and mutual
knowledge. It is the responsibility of the individ-
ual to prioritize. Even if an employee pushes the
boundaries, do discuss with the employee in a
constructive way how we can do things better
without being overloaded. 
 IT Muhammad Raza Malik
Pakistan is the big contestant for foreign companies, to out-
source their business, along with India, Sri Lanka and
Philippine. In -spite of having some competitive advantages
over India and other neighboring countries, the call center
industry is still standing there rigidly. The need of
devotions and serious actions to be taken is badly
felt so this sector may also become profitable along
with other fields of telecommunication.
ll over the globe, Information
A Technology is stretching its abilities
and efficiencies in influencing organiza-
tions to re-look their business process-
es for increasing productivity and reducing over-
all costs. This upswing in IT trends has given
rise to the process of outsourcing non-core
business practices to the Business Service
Providers (BSPs). The prospective outsourcing
clients around the globe, particularly the U.S,
are becoming increasingly choosy and major
BPO (Business Process Outsourcing) services
using call centers. Countries such as India,
Ireland and the Philippines are getting major
share of revenue by providing the required serv-
ices. According to recent research findings, the
global ITES/IT Services market has grown from
US$ 1,184 billion in 2002 to US$ 1,322 billion in
2003 and is expected to achieve a turnover of
around US$ 2,497 by 2008-09 and US$3,3991
billion by 2012.
BPO includes accounting,
order processing, insurance
claim processing, procure-
ment, different administrative
and logistic functions and out-
sourcing through call centers.
Pakistan is at the threshold
of one of the greatest opportu-
nities in the global BPO mar-
ket. We have acquired virtual-
ly all of the pre-requisites for success ranging
from low cost talent pool to IT enabled infra-
structure. In Pakistan, although the growth in
the fields of medical transcription, legal tran-
scription, data capture and forms processing
has not been substantial but in the last few
years, there has been a major boom in out-
sourcing voice based call center work.
The Call Center industry typically employs
packet switched technology for both voice and
data communication. The access to call centers
42
The major drawback that Pakistan
is facing is client's concerns with
Pakistan's repute at international
level, political instability and poor
market perception. These are
hindering the growth of BPO
industry in Pakistan. The need of
license to use VoIP is also playing
its part in restricting the rapid
growth of call centers
is normally through 0800 Free Phone Numbers.
The typical services are airline booking/confir-
mation, help line, banking, hotels, reservations,
medical prescription entries, insurance claims,
data entries etc. The customer calls are routed
to a call center through VoIP technology to
overseas destination where trained operators
respond to the inquiries of the customers.
The queries of the customers are satisfied
on-line through data input on computer systems
of the companies. The customer is oblivious to
the fact that an operator attending the call is
located in an overseas destination. This service
requires quick response, high quality communi-
cation links and efficient handling without any
noticeable time delay.
Call Center may be divided into various
types according to their functions and areas of
operation. Most commonly call centers are
divided into inbound call center and outbound
call center. In an inbound call center, agents
receive calls from customers who need to
obtain information. In an outbound call center,
agents initiate a call to a customer mostly to sell
a product or a service.
Comparing with the countries in the region
Pakistan is the strong contestant along with
India, Philippine and Sri Lanka for companies to
offshore their business. Pakistan is unique hav-
ing significant percentage of population educat-
ed, English-speaking and highly motivated. Low
operating cost and low wages are also plus
points for Pakistan to become the hot choice for
the companies to offshore their businesses from
Pakistan. Since the industry is still in an incipi-
ent stage in Pakistan, there are many high level
employees available for work, in contrast to the
situation in India where the best workers are
fought over and can switch from one supplier to
another very fast.
Almost 330 call centers are registered within
PSEB (Pakistan Software Export Board), con-
tributing 26% in total revenue. Although this
number is very small but their contribution can-
not be ignored. The major drawback that
Pakistan is facing is client's concerns with
Pakistan's repute at international level. Political
instability and poor market perception are major
hindrances for growth of BPO industry in
Pakistan. The need of license to use VoIP is
also playing its part in restricting the rapid
growth of call centers.
The government should encourage the call
center business; give incentives and cheaper
bandwidth along with proper subsidized training
of young professionals willing to begin this busi-
ness. 
The Call Center industry typically
employs packet switched technology for
both voice and data communication. The
access to call centers is normally through
0800 Free Phone Numbers. The typical
services are airline booking/
confirmation, help line, banking, hotels,
reservations, medical prescription entries,
insurance claims, data entries etc.
Advantages: Pakistan vs
Neighboring countries:
Western experience
Higher labor availability
Good accents:
Fair comprehension skills
Low cost talent pool
Major reasons for Call Centers not
growing well:
In Pakistan the weakest support one has
the telecom link PTCL
The cost of utility is so high that the
more you use the more you pay
Political instability and law and order
situation.

ith the Indian Ministry of
W Communications and Information
Technology declaring 2007 as the
Year of Broadband, the priorities
are clearly set. The ensuing battle for market
share currently on and the mobile space will
likely spill over into broadband as a nation
starved for connectivity will begin wireless inter-
net roll outs. Over the next few years this will
create a new digital India with ubiquitous broad-
band connectivity, both wireless and wired,
teeming with an always-connected young gen-
eration that is mobile and empowered. At the
forefront of this transformation will be a familiar
wireless broadband technology: Wi-Fi.
India's current broadband subscriber base is
still just about 2 million, a far cry from the
Broadband Policy which targeted 3 million con-
nections by end of 2005. This is now set to
change as the Government spearheads a
strong broadband penetration into the country.
The combined effect of a number of macro eco-
nomic and social factors together with a large
Broadband wireless
access will grow and sub-
sequent WLAN
network sector will exceed
$275 Million by 2011-12
(from the current
$23.1 Million).
The combined Wi-Fi mar-
ket is expected to exceed
$744 million by 2012.
The overall Wi-Fi market
in India is still in its infan-
cy and is on the cusp of a
period of sustained
growth. Lack of band-
width, low penetration of
laptops and PDAs are fad-
ing away. Laptop market
will double for the next
two years and will exceed
5.5 million annual units by
2009-10.
Shahzad Ahmad Shahid Telecom
Increasing number of Wi-
domestic demand seem poised to bring in a
phenomenal growth in wireless broadband in
India.
Wi-Fi is not new to India and has been
deployed in enterprises, campuses and other
sectors for several years. The availability of a
Fi end-points will drive
public domain hotspots
robust national data-network backbone across the country.
remained some what unutilized now due the
some reasons, including, high costs of data cir- Hotspots in cafes and
malls will grow but
cuits and generally high bandwidth costs. This
has changed significantly in the last year with a
general drop of over 70% in data link prices.
On the user side, a phenomenal 100% rise hotspot billing, and roam-
in laptop consumption over the last year is only
an indication of shape of things to come.
ing related issues need to
As multi-national companies and Indian cor- be resolved.
porations continue to grow their Indian offices
and global work-practices begin to be seen in
India, the connected professional is increasingly
visible.
There are clear opportuni-
The Indian Government is considering halv- ties in the hotspot market
ing excise duty on hardware` which will likely
bring in taxation level in equality with China. for full fledged billing,
Should this become a reality, PC and laptop
PIN/security administra-
costs will come down further increasing con-
sumption even more.
tion for users, and roam-
Undergraduate students and young profes-
sionals are picking up the laptop as their first ing solutions.
computer purchase. This is a marked difference
from the earlier days where desktop PCs were
the trend. The PC segment continues to grow at There is a clear need to
about 22-24% per year but the laptop seems
likely to continue to grow at 100% over the next increase general
two to three years. With an estimated 80% lap-
tops shipped being Wi-Fi enabled, there will be awareness and education
a number of mobile Wi-Fi commuters in the
cities. about the new Wi-Fi
Enterprise Wireless Applications:
India will witness innovative enterprise wire- solutions, standards and
less business applications. One such example capabilities for corporate
is the Roving Agent service where a ground
staff of a domestic airline carries a Wi-Fi network heads/system
equipped device and prints off a boarding card
for a traveler at a long line in the check-in
counter. Or the convenience of paying petrol business ROI for private sector players.
bills from the car via a credit card without hav-
ing to walk up to the counter.
Innovation in Wi-Fi:
Innovation is being driven by firms and aca-
As companies seek wireless solutions to
gain a competitive edge, Wi-Fi applications on
demic institutions seized by the potential of Wi-
Fi stemming from its speeds, lower cost and
the manufacturing shop-floor, in warehouses use of unlicensed spectrum. Cost-effective
point-to-point and point-to-multipoint Wi-Fi solu-
and points-of-sale will drive faster and more
accurate transactions. Vehicular and goods con- tions being developed and have begun to be
deployed in a number of large campuses and
trol for transport and logistics organizations will
continue to adopt wireless applications, many of rural areas. Top technology schools are driving
which will be Wi-Fi powered.
Government Initiatives:
research and prototype implementations on new
MAC technologies that will use off-the-shelf Wi-
Government initiatives for unwiring the city
(as in Pune and the Unwire Bangalore project)
Fi chipsets for rural broadband over 10-30kms
ranges.
are ambitious attempts and strong indicators of The emerging Indian broadband market is
on the cusp of a huge growth curve. And Wi-Fi
government commitments to make wireless
broadband a reality. These projects are a mix of is perfectly positioned to provide instant broad-
band access today from devices that are
WiMAX and Wi-Fi where WiMAX links up to the
backbone and Wi-Fi points proliferate in the already available, over unlicensed spectrum in a
access segment from within enterprises and
homes. The success of these projects depends
safe, secure and reliable manner. 
on several factors including a viable public-pri-
vate sector joint model, transparency and clear
43
 Telecom Adnan Hafeez
Failing in enforcing the policy for the use of Mobile Jammers,
PTA has cancelled the license of vendors to supply, install and
use such devices. Common use of mobile jammers are neither
encouraged nor the use of mobile phones is in the vacinity of
educational institutes, security organizations and mosques.
ue to continued non compliance of
D Jammers Policy, Govt has issued a
new policy under which PTA has can-
celled the type approvals granted to
different vendors to suply, install and use mobile
jammers. The ban on mobile jammer, where
make it easy for the service providers to
improve the quality of their services at the same
time, make it almost impossible to control
telephony in educational institutes, mosques,
banks and high securty zones.
Due to law and order and other security con-
cerns, especially in the vicinity of com-
mercial banks and other financial insti-
tutions, PTA had allowed the use of
jammers in such a manner that the
operations of the licensed Cellular
Operators may not get affected. In this
grant the followings were the user's
obligations.
Users Obligations:
Before getting the jamming device
installed, the user shall:
1. Inform PTA of the premises.
2. Clearly indicate the reason for
installation of a jamming device.
3. Clearly mark/ indicate the
location, where the intended jamming device
would be installed.
4. Supply the technical specification of the
equipment with brand name, the name of its
manufacturer and from whom the equipment will
be purchased.
5. Give undertaking that installation of this
device will not hamper the communication of
cellular mobile phones in the neighborhood;
6. Provide with the assistance of the sup-
plier, if required, electromagnetic shielding of
the premises where the equipment would be
intended to be installed.
7. Ensure to install an easily accessible
PSTN hot line with 15 (Police Help) in the prem-
ises where Jamming device had been intended
to be installed so that mishaps in emergency
situation, if any, may be avoided.
What's Inside a Cell Phone Jammer:
Models displays Sony Ericsson's new SO703i mobile phone with a stylish panel designed
by Jolly Boutique as the mobile phone company launches a line of SO703i Beauty
Renaissance Collection in Tokyo.
44
Cell Phone jammers are simple devices. The
main idea is to generate noise at that frequency
which you want to block. The following compo-
nents are commonly found in a Jammer
devices.
Antenna:
The antenna transmits the noise/interrupting
signal. Certain jammers contain an internal disrupt a cellular network signal.
antenna while others have external antennas Amplifier:
which give the user a longer range to broadcast This amplifier controls the level of power to
the signal and more control over frequency the tuning circuit. It is responsible for boosting
selection. the power as necessary to jam signals.
Power Supply:
Smaller jamming devices may use batteries
while larger and more power-intensive devices
can be plugged into a standard outlet or con-
nected through the electrical system of a vehi-
cle.
The idea of simplest jammer is illustrated in
the figure , oscillator generates the frequency
signal, same as that of tranmiter to be jammed,
which along with noise is amplified and then
transmitted using the antenna. This transmitted
signal will accupy the signal from the original
transmitter and hence results in jamming.
Following table shows the status of Jammers in
various counteries. Jammers are strickly
Oscillator:
The oscillator is
responsible for
generating the
competing radio
signal, in other
words oscilloar is
an electronic
device which is
used to generate
frequency.
Tuning Circuit (Optional): banned in USA and UK while allowed condion-
Tuning circuits are actually the frequency ally in France ,Maxico and India.
selectors which gives the freedom to the user to Common use of mobile jammers are neither
select the specific frequency by sending some encouraged nor the use of mobile phones in in
specific voltage to the oscillator. the vacinity of educational institutes, security
Noise Generator: organizations and mosques. 
The noise generator actually creates noise with-
in a specific frequency range which is used to
Japan's electronics giant Sony
unveils a new digital camera
"Cybershot DSC-H7",
equipped with a 8.3 mega-pixel
CCD and a 5.2 - 78mm/F2.7 -
5.4 zoom lens, equivalent to 31
- 465mm in a standard 35 mm
camera, in Tokyo.

dvertising may be described as the sci-
A ence of arresting the human intelli-
gence long enough to get money from
it. It is hard not to notice the mobile
phone advertising campaigns in Pakistan. The
mobile phone and services advertisements are
in the media, on billboards and everywhere else
imaginable. With the emergence of Mobile num-
ber portability, the competition among the
mobile phone companies is driving this trend of
intense advertising campaigns. The marketing
department of every major mobile phone com-
pany is trying their best to get attention with
catchy phrases, jingles by pop artists and
attractive models to represent their
products and services.
A good space for advertising
companies to expose the creativity,
environment has been created to
take best out of copy writers and art
directors. This month we are dis-
cussing Telenor's Persona ad. A
very detailed discussion includes
our forum members. Let's go
straight to what they say about
Telenor's Persona.
"Danish Fakhar"
People,
Just saw the Telenor Rexona oops sorry
Persona ad. Frankly, I am a little disappointed. I
think people need to come out of the corporate
mindset when it comes to post paid connec-
tions. Why is post paid for corporate and pre-
paid for the jobless segment?
Telenor Persona AD is way too fast and
gives us a CNN feel. Tanya Shafi is a ZQ car-
bon copy, and that Lawrencepur guy is a com-
plete jatt in the making. The two other models
are nothing to rant about. It seems that after
other cellular companies, Telenor was left hang-
ing in the loop looking for a male lead.
The whole overall Kaante-style squad effect
is really too much for me. And a line in the end
"Only the best keep connections
strong"
May be I am little hard on them,
but let the others share their view
point as well.
"Ayesha1_mb"
I totally disagree. I think it's a
GREAT ad. Very realistic, very cor-
porate and yes, purposefully, very
fast for a fast changing world which
makes it spot on for the target mar-
ket.
The treatment and the feel is clutter breaking
which the market has experienced after a while.
I think Jamaal Shah is great for the male
lead, a wizened and experienced mentor lead-
ing the young and the vibrant. And of course
Tanya - the high powered, corporate woman of
today is match less.
"Murtaza Nabi"
I am very much pleased with the concept of
the ad. I think it's a much focused ad.
A very pleasant entry in the post paid market.
Now we will see the best of competition
amongst the cellular giants in post paid seg-
ment.
"Yusra Ameer"
I think that its a very good and professional kind
of ad. Come on guys start appreciating good
things.
"Sohaib Jamal"
Yes but isn't marketing and advertising if not
completely but partially about that as well.
Telenor has entertained through their advertis-
ing in the recent past and Persona seems to be
spot on in terms of addressing the target audi-
ence instead of showing high end parties. The
competition is heating up without a doubt but
the war on post-paid has only just begun.
"Balochwarrior"
Well it is very appropriate for me to mention
Open Forum Telecom
here that I tried doing search on persona but
came up with some ladies personal care prod-
uct. Unfortunately it is not very original name.
So I do agree with Rexona word being very
confused. Also I do not think
it is good effort more than Talkshawk and also
Djuice. Telenor should be comparing with own
previous efforts and therefore has indeed been
very disappointing as pre-paid is better quality
than post paid. I think Telenor is showing weak
side for first time.
"Fariha1 Khan"
Being an ardent Telenor fan, it gives me
immense pleasure to be discussing
various aspects of the latest telenor
campaign which has true to the tele-
com nature created a total stir in the
market.
Selling Line: 'Smart Call', seems
bit of a forced innuendo on the word
`smart call'. This time 'Persona', obvi-
ously the aim is not to sell a post-
paid; it is targeting a much larger
MNP scene. I can say they've shown
foresight once again.
'Persona' obviously has gone in
without much perception mapping. A
bit disappointing, frankly, as Mr. Danish pointed
out. However a smart move, calling it Persona
Post-Paid - so there is no ambiguity.
All in All I'd give them a 6.5/10… for
Telenor's reputation of stunning the market, they
could have done better. But still its one of the
best Post Paid efforts, Telenor has obviously set
a long term goal and is working towards it espe-
cially in light of MNP.
Fariha's Top Award for long term planning
goes to: Telenor
"Mohsin Hassan"
Dear all,
I am not really an advertising guru but a
sales person working for services industry. I
would say that the advertisement is really up to
its requirements; since Telenor is now
going into targeting the corporate sec-
tor organization to get corporate
accounts.
Brand Name is 'Persona' which
actually derived out from
Personification; an ideal definition of
brand. According to my personal
observation it's the ever most appro-
priate brand name and advertisement
for its product. 
45
 Cover Story Zubair Ahmed Kasuri

Regulation, Deregulation & Situation

Hamid Farooq Tore Johnsen Zouhair Abdul Khaliq Mubashir Naqvi

CEO Warid CEO & President Telenor President & CEO CEO Ufone

Cellular companies are

combating aggressively
for market share. They are
continuing with their
practice of offering attrac-
tive 'packages' very fre-
quently. Mobile operators
are spending millions on advertising just to grab the
trust of ordinary mobile user. Apparently subscriber
is the ultimate beneficiary. But the question is,
despite of massive campaigns and lucrative offers,
does this benefit the consumer which is always a vic-
tim of below standard services and chocked network

M
ost of us today own a mobile phone
especially in urban areas where it is
routine to keep more than one con-
nection of different cell phone operators. Keep-
ing multiple connections is purely a matter of
choice for a general user to get the best rates
and connectivity in any particular time as we
are all familiar with the level of quality our cel-
lular operators provide.
Both telecom operators and the government
pretend that the sector is touching skies. Both
are happy with numbers of connections cur-
rently active and are least concerned with the
connectivity and quality issues. Majority of sub-
scribers doesn't know about any single author-
ity to which they can contact in case of any vic-
timization. So, they opt to remain silent.
Regulator is the watch dog who is to keep the
balance between investor and consumer and
make sure the product offered is as per inter-
national standards. PTA(Pakistan Telecommu-
nication Authority), unfortunately is least con-
cerned with any of the issues effecting a
healthy telecom activity. In the entire telecom
of Pakistan, the authority has only conducted
very few quality measuring surveys. Last sur-
vey was conducted 3 years back for which the
results are yet to be announced whereas it
should be conducted on yearly basis. On
every platform, government is happy to
declare the amount of investment it has
received in terms of GSM licenses.
The basic fact in any product and service
industry is customer satisfaction. Unfortu-
nately telecom is another sector in Pakistan
where consumer is on receiving end. Cus-
tomer satisfaction only lies in quality service,
he must have confidence that he will never be
cheated by any seller and if anything happens
then there will always be a neutral regulator to
support him. No one in Pakistan ever asked
from authorities for IMEI or Number Portabil-
ity, never they knew anything about this. All
they want is a quality service and level of sat-
isfaction.
A series of customer satisfaction surveys
were conducted in SAARC countries. The
results are presented here for our readers

46
 Cover Story

Satisfied Mobile Users?

Methodology

Flare' and 'Voice and Data' jointly

conducted Mobile User's Satis-
faction Survey. Medium used
was online (self filled). The sam-
ple base was 6,872 across 253
towns/cities across SAARC (in-
cluding Pakistan, India, Bangla-
desh, Sri Lanka, Nepal, Bhutan
and Maldives).

We conducted an independent
telephonic validation of 50% of
the respondents to verify their
authenticity. The validation pro-
cess was completed by dialing
the mobile numbers shared by
the respondents in the survey.
Around 98% of respondents
attended the validation calls.
There was less than 1% error for
almost all the seven critical ques-
tions validated.

While looking at the survey find-

ings, two points must be kept in
the mind
a) Internet today broadly repre-
sents the urban areas;
b) around 25% of the mobile own-
ers (in SAARC) also use
Internet, and therefore, the sam-
ples thus selected through online
were definitely representative of
the 'brand conscious' mobile
phone users. We believe that
overall satisfaction is a depend-
ent variable and individual attrib-
utes are independent variables,
either positively or negatively
related to overall satisfaction.

We have therefore used a multi-

ple regression-based model to
derive these contributions and
thereby derived the overall satis-
faction at various level; e.g. all
users and operators.

In order to analyze the overall

satisfaction of the subscribers
with their current service pro-
vider, we took up five broad
areas that contribute to overall
satisfaction presales/sales, net-
work availability, value added ser-
vices, customer care, and billing.
By considering overall satisfac-
tion as a function of the parame-
ters, we arrived at different
weights for these parameters.
These weights were then applied
on the stated scores for satisfac-
tion to arrive at the final scores
for satisfaction.

47
 Cover Story

48
 Informative
Size
Nokia E61i Dimensions 117 x 70 x 13.9 mm, 97cc, Weight 150 g
Display
Type TFT, 16M colors, Size 320 x 240 pixels, 2.8 inches, QWERTY
keyboard, Five-way scroll key
Ringtones
Type Polyphonic, Monophonic, MP3, True Tones
Memory
Card slot microSD (TransFlash), hotswap, 60 MB shared memory
Data
GPRS Yes, HSCSD Yes, EDGE Class 10, 236.8 kbps, 3G Yes, 384
kbps, WLAN Wi-Fi 802.11b/g, Bluetooth Yes, v1.2 Infrared port Yes
USB Yes, v2.0 Pop-Port
Features
OS Symbian OS 9.1, Series 60 UI, Camera 2 MP, 1600x1200 pix-
els, video, Java MIDP 2.0, MP3/AAC/MPEG4 player, Office applica-
tions, Blackberry connectivity, Push to talk, Voice command/dial
PIM including calendar, to-do list and printing Integrated handsfree
Battery
Stand-by Up to 400h, Talk time Up to 9h
The Nokia E61i, designed specifically for extensive mobile
email usage, provides advanced attachment handling with on-the-
device document editing. The new full keyboard design with Navi
and One Touch keys offers a unique mobile user experience. The
device also features a high quality 2.0-megapixel camera, a music
player and a video player.
Nokia 3110 Classic Size
Dimensions 108.5 x 45.7 x 15.6 mm, 72 cc, Weight 87 g
Display
Type TFT, 256K colors, 5-way navigation key
Ringtones
Type Polyphonic (64 channels), MP3, AAC
Memory
Card slot microSD (TransFlash), 9 MB internal memory
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, HSCSD Yes
EDGE Class 10, 236.8 kbps, Bluetooth Yes, v2.0, Infrared port
Yes, USB Yes, v2.0 miniUSB
Features
Camera 1.3 MP, 1280 x 1024 pixels, video(QCIF), Push to talk
Java MIDP 2.0, MP3/MP4/AAC/AAC+/H.264/WMA media player
FM stereo radio, Calendar, Calculator, Built-in handsfree
Voice memo, Voice command
Battery
Stand-by Up to 370h, Talk time Up to 4h
With the Nokia 3110 Classic, consumers can listen to their
favorite music at any time thanks to flight mode. A range of
enhancements also gives users the choice of customizing the 3110.
With its bright 2.2-inch color display, consumers can easily view
and control call functions while the separate input device provides
controls over volume adjustment and accepting or ending calls.
Nokia N76 Size
Dimensions 106.5 x 52 x 13.7 mm, 70 cc, Weight 115 g
Display
Type TFT, 16M colors, Size 240 x 320 pixels, 2.4 inches
Second external 256K colors display (160 x 128 pixels)
Ringtones
Type Polyphonic (64 channels), MP3, 3.5 mm headset jack
Memory
Card slot microSD (TransFlash), hotswap, 26 MB shared memory
Data
GPRS Class 32, 107 / 64.2 kbps, HSCSD Yes, EDGE Class 32,
296 / 177.6 kbits, 3G Yes, 384 kbps, Bluetooth Yes, v2.0, USB
Yes, v2.0, miniUSB
Features
OS Symbian OS 9.2, S60 rel. 3.1, Camera 2 MP, 1600x1200 pixels,
video(QVGA), flash; secondary CIF video call camera, Video calling
Push to Talk, Java MIDP 2.0, MP3/M4A/AAC/eAAC+/WMA player
Stereo FM radio, Voice command/dial, PIM including calendar, to-
do list and printing, Document viewer, Photo/video editor,
Integrated handsfree
Battery
Stand-by Up to 200h, Talk time Up to 2 h45 min
Holding up to 1500 tracks, the Nokia N76 works with industry
standard 3.5 mm headphones and supports the popular Windows
Media DRM for optimal use. The N76 integrates a 2.0-megapixel
camera to capture, zoom and review pictures. With up to 2 GB of
expandable memory, users have ample storage for high-quality
multimedia.
50
Nokia 6110 Navigator
Chief Executive Officer of Tata Teleservices Limited Darryl Green, (L), Bollywood
film actor Neha Dhupia (C) and President of Qualcomm India Kanwalinder Singh
launch the new Motophone F3c during a press conference in Bangalore.
Size
Dimensions 101 x 49 x 20 mm, 89 cc, Weight 125 g
Display
Type TFT, 16M colors, Size 240 x 320 pixels, 2.2 inches
Ringtones
Type Polyphonic (64 channels), MP3, AAC, Stereo 3D speakers
Memory
Card slot microSD (TransFlash), hotswap, 40 MB user memory
Data
GPRS Class 32, 107 / 64.2 kbps, HSCSD Yes, EDGE Class 32,
296 / 177.6 kbits, 3G HSDPA, 3.6 Mbps, Bluetooth Yes, v2.0
USB Yes, v2.0, miniUSB
Features
OS Symbian OS v9.2, S60 rel. 3.1, Camera 2 MP, 1600x1200 pix-
els, video(QVGA), flash; secondary QVGA videocall camera
GPS receiver (built-in maps), Video calling, Java MIDP 2.0
Push to talk, MP3/AAC/MPEG4 player, Stereo FM radio, Office
applications, Voice command/memo, PIM including calendar, to-do
list and printing, Integrated handsfree
Battery
Stand-by Up to 265h, Talk time Up to 3h 30 min
The Nokia 6110i Navigator is Nokia's first dedicated smart-
phone aimed specifically towards the navigation market.
Consumers can view their current location on the map, search for
destinations, find specific routes, as well as a 2.0-megapixel cam-
era with a dedicated capture key, panorama mode, and integrated
flash.
Samsung U700
Size
Dimensions 102.5 x 50 x 12.1mm,
Display
Type TFT, 256K colors, Size 240 x 320 pixels, 2.2 inches
Ringtones
Type Polyphonic (64 channels), MP3
Memory
Card slot microSD (TransFlash), 20 MB embedded memory
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, EDGE Yes, 3G
HSDPA, 3.6 Mbps, Bluetooth Yes, v2.0 with A2DP, USB Yes, v2.0
Features
Camera 3 MP, 2048x1536 pixels, autofocus, video, flash; secondary
VGA videocall camera, Java MIDP 2.0, MP3/AAC/eACC/WMA
player, MPEG4/H.263/Real video player, Picture editing, Organizer
Built-in handsfree
Samsung U700 designated as Ultra Edition 12.1 is a slim clamshell.
HSDPA/UMTS/EDGE enabled handset with video telephony striving
to provide the latest in high speed data transfers. It's equipped with
a 3 megapixel camera with auto focus, and a 2.2" 262K colors TFT
display with a QVGA resolution, and a microSD memory card slot.
 Informative

Motorola RIZR Z8
Samsung U300
Size
Size Dimensions 109 x 50 x 15 mm, 77 cc, Weight 112 g
Dimensions 100 x 51 x 9.6 mm Display
Display Type TFT, 16M colors, Size 240 x 320 pixels, 2.2 inches
Type TFT, 256K colors, Size 240 x 320 pixels, 2.2 inches Ringtones
Second external mono, OLED display (96 x 16 pixels) Type Polyphonic, MP3
Ringtones Memory
Type Polyphonic (64 channels), MP3 Card slot microSD (TransFlash), 90 MB internal memory
Memory TI 2420 multimedia processor
70 MB embedded memory Data
Data GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, EDGE Class 10,
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, EDGE Yes, 236.8 kbps, 3G HSDPA, 3.6 Mbps, Bluetooth Yes, v2.0 with A2DP
Bluetooth Yes, v2.0, USB Yes, v2.0 USB Yes, v2.0 miniUSB
Features Features
Camera 3 MP, 2048x1536 pixels, video, flash, Java MIDP 2.0 OS Symbian OS 9.2, Series 60 v3.1 UI, Camera 2 MP, 1600x1200
MP3/ACC/eAAC+/WMA/WMDRM player, MPEG4/H.263 video pixels, video(30fps), flash; secondary VGA videocall camera
player, Document viewer, Bluetooth printing, TV out, Organizer Java MIDP 2.0, MP3/AAC/AAC+ player, Organizer, Calculator
Built-in handsfree Built-in handsfree, Voice dial, Voice memo
Battery
The Samsung U300 dubbed as Ultra Edition 9.6 is an all-metal Stand-by Up to 380h, Talk time Up to 5h
body clamshell featuring a 3 megapixel camera, a large primary
2.2" 262K colors TFT display with a QVGA resolution and a lot The Motorola RIZR Z8 featuring a 'kick slider,' with high-speed
smaller gray OLED external display with a resolution of 96 x 16 pix- connectivity, and a multimedia feature set, RIZR Z8 boasts video
els. The Samsung U300 is also equipped with a TV-out port and the playback speeds of up to 30 frames per second. The entertainment
proprietary Samsung office documents reader. It has tri-band experience is brought to life via a partnership with BSkyB which will
GSM/GPRS/EDGE network support. users to access Sky's mobile content services.

Motorola KRZR K3
Size
Dimensions 103 x 42.3 x 16.3 mm, 63 cc, Weight 110 g
Display
Type TFT, 256K colors, Size 240 x 320 pixels, 2.0 inches
Second external CSTN, 65K colors display (120 x 160 pixels)
Ringtones
Type Polyphonic, MP3
Memory
Card slot microSD (TransFlash), 50 MB internal memory
Data
GPRS Class 12 (4+1/3+2/2+3/1+4 slots), 32 - 48 kbps, EDGE
Yes, 3G, HSDPA, 3.6 Mbps, Bluetooth Yes, v2.0 with A2DP
USB Yes, miniUSB
Features
Camera 2 MP, 1600x1200 pixels, video; secondary videocall VGA
camera, Video calling, Java MIDP 2.0, MP3/AAC/AAC+ player
Organizer, Calculator, Built-in handsfree, Voice memo
Battery
Stand-by Up to 340h, Talk time Up to 3h

Designed with passion and built for speed, the KRZR K3

A Fujifilm representative uses IRsimple tech- builds on one of the most celebrated mobile designs, the RAZR.
nology to wirelessly transfer a photo from one Not only delivering a new design utilizing quality materials and fin-
ishes, the KRZR K3 also takes advantage of 3G technology.
camera to another during a preview for the
Photo Marketing Association International
(PMAI) convention in Las Vegas, Nevada.

Motorola W510 Sony Ericsson K810

Size
Size
Dimensions 99 x 46 x 17.5 mm, 70 cc, Weight 107 g
Dimensions 106 x 48 x 17 mm, Weight 115 g
Display
Display
Type TFT, 256K colors, Size 176 x 220 pixels, 1.9 inches
Type TFT, 256K colors, Size 240 x 320 pixels, 2 inches
Ringtones
Ringtones
Type Polyphonic, MP3
Type Polyphonic, MP3
Memory
Memory
Card slot microSD (TransFlash), 15 MB internal memory
Card slot Memory Stick Micro (M2), 128 MB card included
Data
64 MB internal memory
GPRS Class 12 (4+1/3+2/2+3/1+4 slots), 32 - 48 kbps, EDGE
Data
Class 32, 296 / 177.6 kbits, Bluetooth Yes, v2.0 with A2DP
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, HSCSD Yes, 3G
USB Yes, v1.1 miniUSB
Yes, 384 kbps, Bluetooth Yes, v2.0, Infrared port Yes, USB Yes,
Features
v2.0
Camera 1.3 MP, 1280 x 1024 pixels, video, Java MIDP 2.0
Features
MP3/AAC/AAC+ player, Organizer, Calculator, Built-in handsfree
Camera 3.2 MP, 2048x1536 pixels, autofocus, video, xenon flash;
Voice memo
secondary videocall camera, Java MIDP 2.0, FM radio with RDS
Battery
MP3/AAC/MPEG4 player, TrackID music recognition
Stand-by Up to 350h, Talk time, Up to 7 h30 min
Image viewer, Picture editor, Picture blogging , Organiser
Built-in handsfree, Voice memo/dial
The W510's 1.3-megapixel camera offers an 8x digital zoom
Battery
for crisp still photography and video capture on the go. The W510
Stand-by Up to 400h, Talk time Up to 10h
also supports MP3 / AAC ringtones and music and has an integrat-
ed audio player. It incorporates GPRS / EDGE functionality for
Sony Ericsson's K810 features advanced camera functions, like a
speedy over the air downloads, CrystalTalk technology for clear
Xenon flash, red-eye reduction, image stabilization as well as auto-
calls in noisy environments.
focus. Device features A2DP stereo Bluetooth headphone support,
and 64MB of internal memory.

51
 Informative

Nokia 3120 Rs. 4,450

Size
Dimensions 102 x 43 x 20 mm, 67cc, Weight 84 g
Display Motorola MOTOFONE F3 Rs. 2,150
Type CSTN, 4096 colors, Size 128 x 128 pixels, 5 lines
Four-way navigation
Ringtones
Type Polyphonic (4 channels) Size
Data Dimensions 114 x 47 x 9 mm, 48 cc, Weight 70 g
GPRS Class 4 (3+1 slots), 24 - 36 kbps, USB Yes, Pop- Display
Port Type Alphanumeric
Features Ringtones
Java MIDP 2.0, T9, Calendar, Calculator, Stopwatch Type Polyphonic (8 channels), Vibration Yes
Built-in handsfree, Preloaded content from Smileyworld Features
Optional digital camera Messaging SMS, Colors Black, Blue, iTap
Battery Speaker phone
Stand-by Up to 410h, Talk time Up to 6h Battery
Stand-by Up to 300h, Talk time Up to 4h 30 min
The Nokia 3120 is a compact and basic phone with
a smart metallic finish and a conventional design. The Featuring the new ClearVision display, the Motorola
handsfree speaker is a welcome touch, and the battery FONE F3 leverages revolutionary Electrophoretic Display
life is good. One fun feature is that the backlight flashes (EPD) technology to provide users with a large, high-con-
rythmically when the phone rings. trast screen that is viewable even in bright sunlight.

Design: 7.8 Design: 8.2

Features: 7.5 Features: 6.9
Performance: 7.6 Performance: 7.6

LG KG110 Rs. 2,700

Size
Dimensions 102.8 x 44 x 16.5 mm, Weight 70 g
Display
Type CSTN, 65K colors
Ringtones
Type Polyphonic (40 channels)
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps
Features
Java MIDP 1.2.1, T9, Calculator, Scheduler, Unit converter

LG KG 110 is an entry level, GPRS enabled color

phone, featuring a 65K color screen with 128 x 128 mega
pixels resolution, and 500 Phone Book Memory space.

Design: 7.8
Features: 7.4
Performance: 7.2

Models display Japan's largest mobile phone carrier NTT DoCoMo's

SO703i mobile handsets, produced by Sony-Ericsson, which are
designed by Japanese fashion brand Alba Rosa in Tokyo. Sony-Ericsson
will intoduce SO703i designed with fasion brand.

Samsung C300 Rs. 4,900

Size Sony Ericsson J230i Rs. 3,200
Dimensions 92 x 44 x 18.8 mm, Weight 94 g
Display
Type CSTN, 65K colors SIZE
Ringtones Dimensions 102 x 44 x 18 mm, Weight 84 g
Type Polyphonic (16 channels) DISPLAY
Memory Type STN, 65K colors
Card slot No, 2 MB internal memory RINGTONES
Data Type Polyphonic (32 channels)
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps MEMORY
Features 500 KB user memory, 50 short messages
Java MIDP 2.0, T9, Organizer, Built-in handsfree DATA
Battery GPRS Class 8 (4+1 slots), 32 - 40 kbps
Stand-by Up to 325h, Talk time Up to 7h FEATURES
FM radio, T9, Calculator, Exchangeable cover
The Samsung C300 slider offers you a stylish Image viewer, Calendar, Stopwatch, Built-in handsfree
mobile without the clutter of unnecessary extras. A semi- BATTERY
auto slide-up for the masses, the C300 is a feature-rich Stand-by Up to 280h, Talk time Up to 6h
compact phone that is just what you want.
Providing music capabilities and value that reaches a
Design: 8.2 broad range of consumers, the Sony Ericsson J230 features a
Features: 7.8 built in stereo FM radio allowing consumers to tune into their
Performance: 7.8 favorite stations for music, sports or news.

Design: 7.4
Features: 7.6
Performance: 7.5

52

Above prices are subject to change as per market

 Informative

Nokia 6020 Rs. 5,900

Size
Dimensions 106 x 44 x 20 mm, 73 cc, Weight 90 g
Display
Type TFT, 65K colors, Size 128 x 128 pixels, 5 lines, 5-way Samsung X500 Rs. 6,600
navigation
Ringtones
Type Polyphonic (16 channels) Size
Memory Dimensions 88 x 45 x 19.9 mm, Weight 79 g
Up to 3.5 MB user memory Display
Data Type TFT, 65K colors, Size 128 x 160 pixels, 28 x 35 mm
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, HSCSD Yes, 43.2 Second external monochrome OLED display, 16 shades, 80 x 64
kbps, EDGE Class 6, 177.6 kbps, Infrared port Yes, USB Yes, pixels
Pop-Port Ringtones
Features Type Polyphonic (40 channels), MP3, AAC
Camera VGA, 640x480 pixels, video, Push to Talk, Java MIDP Memory
2.0, T9, Extensive calendar, Calculator, Voice command/dial 8 MB shared memory
Presence enhanced contacts, Built-in handsfree, SyncML Data
Battery GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, Bluetooth Yes, v1.2
Stand-by Up to 330h, Talk time Up to 3h USB Yes, v1.1
Features
The Nokia 6020 offers faster access to information, includ- Java, T9, Currency converter, Calculator, To do list, Organizer
ing emails or news clips with EDGE. The integrated xHTML Built-in handsfree, Voice memo
browser is optimized for color pictures and video clips on the dis- Battery
play which supports up to 65,536 colors. With the VGA camera, Stand-by Up to 340h, Talk time Up to 3 h20 min
users can capture special moments with images and video clips
or connect to their colleagues using push to talk technology. The X500 is a heaven-sent little package, especially for those
Consumers can synchronize the calendar and contacts to be required by profession to use a mobile phone without a camera
reminded of birthdays, anniversaries and important appoint- feature. Make it your powerful little secret.
ments.
Design: 8.0
Design: 7.9 Features: 7.9
Features: 7.7 Performance: 7.9
Performance: 7.8

LG C2500 Rs. 5,050

Size
Dimensions 101 x 46 x 18 mm, Weight 80 g
Display
Type CSTN, 65K colors, Size 128 x 128 pixels, 1.5 inches
Ringtones
Type Polyphonic (64 channels), MP3, Customization
Download, order now, Vibration Yes
Memory
60 MB shared memory
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, USB Yes
Features
Camera VGA, 640x480 pixels, Java MIDP 2.0, MP3/AAC
player, FM Radio, T9, Organiser, Voice memo, Built-in
handsfree,
Battery
Stand-by Up to 250h, Talk time Up to 3h

A sharp phone with MP3 Player and FM Radio; a

speaker phone is there to enhance your experience of digital
music. Your VGA Camera supports upto 4x zoom. 64 MB
memory is enough for your clear pictures.

Design: 7.7
A hostess holds a new Motorola Z8 mobile phone at the 3GSM World Congress in Barcelona . Features: 7.6
Performance: 7.7

Motorola L6 Rs. 6,000

Size Sony Ericsson K320 Rs.
Dimensions 113 x 49 x 10.9 mm, 56 cc, Weight 86 g
Display General
Type CSTN, 65K colors, Size 128 x 160 pixels, Scratch-resist- Network GSM 900 / GSM 1800 / GSM 1900, Announced 2006,
ant glass September, Status Available
Ringtones Size
Type Polyphonic (24 channels), MP3 Dimensions 101 x 44 x 18 mm, Weight 82 g
Memory Display
10 MB shared memory Type UBC, 65K colors, Size 128 x 160 pixels, 28 x 34 mm
Data Wallpapers, screensavers
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, Bluetooth Yes, Ringtones
v1.2, USB Yes, miniUSB Type Polyphonic (40 channels), MP3, AAC, Customization
Features Composer, download, order now, Vibration Yes,
Camera VGA, 640x480 pixels, video, Java MIDP 2.0, Push to Memory
Talk, T9, Calendar, Currency converter, Calculator, Stopwatch Phonebook 1000 entries, Photo call, Call records, 30 received,
Built-in handsfree dialed and missed calls, Card slot No, 15 MB internal memory
Battery Data
Standard battery, Li-Ion 820 mAh Stand-by Up to 345 h GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, HSCSD Yes,
Talk time Up to 5 h 50min EDGE No, 3G No, WLAN No, Bluetooth Yes, v2.0, Infrared port
Yes, USB Yes
Motorola L6 Offers an iconic ultra-thin design, fun and Features
spontaneous imaging capabilities and a 4x zoom VGA digital Messaging SMS, MMS, Email, Instant Messaging, Browser WAP
camera with auto-timer which captures videos too. With 10.0 2.0/xHTML, HTML(NetFront), Games Yes + downloadable, special
MB of memory space, and the ability to capture and send pho- offer, Colors, Light Brown, Graphite Grey, Misty Silver
tos, video clips and more to others through MMS and Camera VGA, 640x480 pixels, video(QCIF), Java MIDP 2.0
Bluetooth, the L6 is a stylishly slim, avant-garde candybar with MP3/AAC/MPEG4 player, T9, Image viewer, Picture editor
uncompromised features... Organiser, Voice memo, Built-in handsfree, Exchangeable Style-Up
covers
Design: 8.2 Battery
Features: 7.6 Standard battery, Li-Ion 750 mAh (BST-36) Stand-by Up to 360 h
Performance: 7.8 Talk time Up to 7h

This slim camera phone is the ideal companion for business on

the move with push email, and PC sync for contacts, calendar and
tasks. Make long calls comfortable with a Bluetooth. When you're on
the road, it makes in-car calling safe.

Design: 8.0
Features: 7.8
Performance: 7.9

Above prices are subject to change as per market 53

 Informative

Nokia 6101 Rs. 8,100

Size
Dimensions 85 x 45 x 24 mm, Weight 97 g
Display
Type TFT, 65k colors, Size 128 x 160 pixels, 29 x 35
mm
Second external display 4096 colors (96 x 65 pixels)
5-way navy key
Ringtones
Sony Ericsson K310i Rs. 5,350
Type Polyphonic (24 channels), MP3
Memory Size
4.4 MB shared memory Dimensions 101 x 44 x 17 mm, Weight 82 g
Data Display
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, HSCSD Type UBC, 65K colors, Size 128 x 160 pixels
Yes, 43.2 kbps, EDGE Class 6, 177.6 kbps, Infrared Ringtones
port Yes, Type Polyphonic (40 channels), MP3, AAC
USB Yes, Pop-Port Memory
Features 15 MB memory
Camera VGA, 640x480 pixels, video, Push to Talk, FM Data
radio GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, Infrared port Yes
Java MIDP 2.0, SyncML, T9, Presence enhanced con- USB Yes
tacts Features
Calendar, Built-in handsfree, Voice dial/memo Camera VGA, 640x480 pixels, video, MP3/AAC/MPEG4 player
Image viewer, Picture editor, Organiser, Voice memo, Exchangeable
Consumers will appreciate the features of the Style-Up covers
Nokia 6101 such as its easy-to-use menu structure. Battery
The built-in VGA camera with a dedicated button takes Stand-by Up to 360h Talk time Up to 6h
colorful videos and pictures that can be shared via
MMS or uploaded to an online photo album or printing The Sony Ericsson K310 integrates a VGA camera with practi-
service. The external color display shows incoming cal tools for viewing, storing and sharing images. Added features
calls, time and date while the internal screen displays include a high-quality 65K-color Ultra Bright Color (UBC) display
favorite images or a busy social calendar. and imaging effects such as face warp. Useful business applica-
tions are provided by PC synchronization.
Design: 8.1
Features: 7.9 Design: 8.2
Performance: 7.8 Features: 8.0
Performance: 7.9

Samsung E250 Rs. 9.100

Size
Dimensions 99 x 50 x 13.9 mm, Weight 80 g
Display
Type TFT, 65K colors, Size 128 x 160 pixels, 32 x 40 mm
Ringtones
Type Polyphonic (64 channels), MP3
Memory
Card slot, microSD (TransFlash), buy memory, 10 MB shared
memory
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, EDGE Yes
Bluetooth Yes, v2.0 with A2DP, USB Yes
Features
Camera VGA, 640x480 pixels, video(QCIF), Java MIDP 2.0
FM radio, MP3/AAC/AAC+ player, T9, Organizer, Built-in
handsfree, Voice memo
Battery
Stand-by Up to 250h, Talk time Up to 5h

Premium design meets VGA Camera in the feature-rich

SGH-E250, a stylish slider with all the moves. MP3 player
with A2DP Bluetooth, and trouble-free Email and Web
access. Boost 10MB end user memory with invaluable Micro
SD external memory and experience speedier downloads
Japan's electronics giant Sony unveils new digital cameras "Cybershot DSC-H7" (R), with EDGE software. Outstanding features in an exceptional-
ly stylish slide design that conveys confidence, energy and
equipped with a 8.3 mega-pixel CCD and a 5.2 - 78mm/F2.7 - 5.4 zoom lens and "DSC- strength of purpose.
T20", equipped with a 8.3 mega-pixel CCD and a 6.33 - 19.0mm/F3.5 - 4.3 zoom lens, in
Tokyo. Sony will put them on the market in April with an estimated price of 50,000 yen Design: 8.2
Features: 7.9
(415 USD) for the DSC-H7 and 40,000 yen (330 USD) for the DSC-T20. Performance: 7.9

Sony Ericsson Z550i Rs. 10,600

LG KG200 Rs. 7,000 Size
Dimensions 87.5 x 45.4 x 20 mm, Weight 93 g
Display
Size Type TFT, 256K colors, Size 176 x 220 pixels, 30 x 37 mm
Dimensions 100 x 46 x 15 mm, Weight 89g Second external STN, mono display (128 x 36 pixels)
Display Type Ringtones
TFT, 256K colors Type Polyphonic (40 channels), MP3, AAC
Ringtones Memory
Type Polyphonic (64 channels) 20 MB shared memory
Memory Data
Card slot microSD (TransFlash) - 60 MB shared memory GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, Bluetooth Yes,
Data USB Yes
GPRS Class 8 (4+1 slots), 32 - 40 kbps USB Yes Features
Features Camera 1.3 MP, 1280 x 1024 pixels, video(QCIF), Java MIDP 2.0
Camera 1.3 MP, 1280 x 1024 pixels, video, Java MIDP 2.0 Push to talk, FM radio with RDS, Media player (MP3, 3GP, mpeg4)
MP3 player, FM radio, T9, Organiser, Voice memo Image viewer, Picture editor, Organiser, Built-in handsfree
Battery Voice memo
Stand-by Up to 250h Talk time Up to 3h Battery
Stand-by Up to 320h, Talk time Up to 5h
Here is a multimedia middle-class model. First of all it is
targeted at youth and is equipped with 64-tones polyphony, The Sony Ericsson Z550i offers a premium brushed metal and
integrated 1.3 MP camera and MP3 player, Bluetooth module high gloss exterior. The 1.3-megapixel camera has 4x digital zoom
and FM-radio with recording capability. A perfect phone in its and can take great snap shots and videos for capturing those unpre-
class dictable moments. With 20.0 MB of onboard memory expandable to 1
GB, the Z550i can store and share a large collection of pictures using
Design: 7.6 MMS, Bluetooth or email. The Z550 connects easily to a PC for fast
Features: 7.7 transfer of multimedia files and synchronization with the phone book
Performance: 7.8 and calendar.

Design: 8.2
Features: 7.9
Performance: 7.9

54
Above prices are subject to change as per market
 Informative

Samsung D900 Rs. 17,300

Size
Dimensions 103.5 x 51 x 12.9 mm, Weight 85 g
Display Type
TFT, 256K colors
Ringtones Type
Polyphonic (64 channels), MP3 3D sound speaker
Memory Motorola A1200 Rs. 24,800
Card slot microSD (TransFlash) - 60 MB embedded
memory
Data Size
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps EDGE Dimensions 95.7 x 51.7 x 21.5 mm, Weight 122 g
Class 10, 236.8 kbps Bluetooth Yes, v2.0 USB Yes, v1.1 Display
Features Type TFT touchscreen, 256K colors, Size 240 x 320 pixels, 36
Camera 3.15 MP, 2048x1536 pixels, autofocus, x 48 mm, Handwriting and speech recognition
video(CIF), flash, MP3/AAC/ACC+ player Ringtones
Document viewer (Word, Excel, Powerpoint, PDF) Type Polyphonic (40 channels), MP3
TV output, Voice memo, Built-in handsfree Memory
Battery Card slot microSD (TransFlash), buy memory, 8 MB built-in
Stand-by Up to 260h Talk time Up to 6h 30min memory, Intel XScale 312MHz processor
Data
Designed for Designers, Samsung D900 gives you GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, Bluetooth Yes
everything you can expect from a cell phone. Key fea- USB Yes, miniUSB
tures include a very slim slider body, 3.2 megapixel cam- Features
era, QVGA display, stereo Bluetooth, a microSD memory OS Linux, Camera 2 MP, 1600x1200 pixels, video, Java MIDP
card slot, and a music player. Other features include 2.0, Stereo FM radio, MP3/MP4/AAC+ player, PIM functions
EDGE data, a document viewer, speakerphone, TV out- Document viewer, Voice dial/memo, Built-in handsfree
put, and USB mass storage mode. Battery
Stand-by Up to 200h, Talk time Up to 4h
Design: 8.3
Features: 8.3 The new Motorola "MING" PDA Smart Phone is a fully
Performance: 8.2 integrated gadget that serves as a mobile phone, a PDA, a
music player, a camera, a video recorder, a name card reader
and a data storage device(up to 1GB). A business solution with
more fun

Design: 8.4
Features: 8.0
Performance: 8.1

Models pose with Sony Ericsson SO703i mobile phones at a fashion show held by the
electronics manufacturer in Tokyo. Sony Ericsson Z610 Rs. 16,900

Size
Dimensions 94.5 x 49 x 20 mm, Weight 110 g
Display
Type TFD, 256K colors, Size 176 x 220 pixels
Second external OLED display (128 x 36 pixels)
Reflective exterior surface
Ringtones
Type Polyphonic (72 channels), MP3, AAC
Samsung P850 Rs. 18,200 Memory
Card slot Memory Stick Micro (M2), 16 MB internal memory
Data
Size GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, HSCSD Yes
Dimensions 96 x 48.5 x 26.5 mm, Weight120 g 3G Yes, 384 kbps, Bluetooth Yes, v2.0, USB Yes, v2.0
Display Features
Type Size 240 x 320 pixels, 2.12, TFT, 256K colors Camera 2 MP, 1600x1200 pixels, video; secondary video call
Second external OLED display 65K colors (96 x 96 pixels) camera, Java MIDP 2.0, MP3/AAC/AAC+/eAAC+ player
Swivel design screen 3G video calling and messaging, T9, Image viewer
Memory Picture editor, Organiser, Voice memo, Built-in handsfree
Card slot microSD (TransFlash), buy memory, 73 MB built-in Battery
user memory Stand-by Up to 400h, Talk time Up to 7h
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, Bluetooth Yes, The Z610 is a 3G handset in clamshell form-factor. It
v1.2, USB Yes, v1.1 has an internal 262k color 176x220 pixel TFT display and a
Features unique external one hidden beneath the reflective surface
Camera 3.15 MP, 2048x1536 pixels, autofocus, video(CIF), flash when inactive. There is a 2-megapixel camera, as well as an
TV Output (PAL/ NTSC), MP3/AAC player, Document viewer additional one for video calling, M2 memory cards, MP3 files
Built-in handsfree support, Bluetooth with A2DP profile and Java MIDP 2.0.
Battery
Standard battery, Li-Ion 950 mAh, Stand-by Up to 300h Design: 8.0
Talk time Up to 3h Features: 7.9
Performance: 8.0
Phones with 3.2 Mega pixles CCD imaging camera in a cell
phone. Pictures are crisp bright and excellent on production.
Camera lens outer shell is raised well enough so that it is hard
to lay down the phone.

Design: 8.0
Features: 8.1
Performance 8.2

Above prices are subject to change as per market 55

 Informative

Sony Ericsson W950i Rs. 36,500

Nokia N71 Rs. 22,700
Size
Dimensions 106 x 54 x 15 mm, Weight 112 g
Display Type Size
TFT touchscreen, 256K colors - Handwriting recognition Dimensions 98.6 x 51.2 x 25.8 mm, 103 cc Weight 139 g
Ringtones Display Type
Type Polyphonic (40 channels), MP3, AAC TFT, 256K colors - Second external display 65K colors, (96x68
Memory pixels)
4 GB internal memory Ringtones
Data Type Polyphonic (64 channels), Monophonic, True Tones, MP3
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps EDGE W958c Memory
only 3G Yes, 384 kbps Bluetooth Yes, v2.0 Infrared port Yes Card slot miniSD (up to 2GB), 128 MB card included - 10 MB
USB Yes, v2.0 shared memory
Features Data
OS Symbian OS v9.1, UIQ 3.0 - Java MIDP 2.0, RDS FM GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps EDGE Class 10,
radio, MP3/AAC/MPEG4 player, T9, Image viewer, Picture 236.8 kbps 3G Yes, 384 kbps Bluetooth Yes, v1.2 Infrared port
editor, Organiser, Voice memo, Built-in handsfree Yes USB Yes, Pop-Port
Battery Features
Stand-by Up to 340 h Talk time Up to 7h 30 min OS S60 3rd edition (Symbian OS , Series 60 UI) Camera 2 MP,
1600x1200 pixels, video(CIF), flash; secondary VGA video call
The Sony Ericsson W950 is an ultra-slim and ultra- camera, Java MIDP 2.0, Push to talk, Video calling and down-
stylish device with touch screen for simple navigation load, MP3/AAC/MPEG4 player, FM Radio, T9, Voice
through music genres, playlists, individual songs or command/memo, PIM including calendar, to-do list and printing
music albums. The W950's music player can store up to Integrated handsfree
4,000 songs on its 4.0 GB storage delivered on high Battery
quality headphones. Users can enjoy the complete Stand-by Up to 220h, Talk time Up to 4h
spectrum of mobile multimedia applications, from web
browsing, push email and video streaming to 3D An elegantly designed compact fold with a high-definition
gaming and store-and-share of media files. 2.4-inch QVGA display, the Nokia N71 enhances the user expe-
rience by providing versatile entertainment and enhanced Web
Design: 7.9 browsing capabilities. Featuring a semi-transparent zoomed-out
Features: 8.0 overall view of the Web page, users can quickly orient them-
Performance: 8.0 selves and intuitively navigate to all corners of the site as well as
see the Web page as it was originally designed.

Design: 8.0
Features: 8.1
Performance: 8.1

A Chinese promotion girl shows

off the latest South Korea's
electronic giant Samsung's new
mobile phones in Beijing.

Samsung E870

Size
Motorola Rizr Dimensions 92 x 42 x 16 mm, Weight 85 g
Display
Rs. 16,200 Type TFT, 256K colors, Size 176 x 220 pixels
Second external display OLED, 65K colors (96 x 80 pix-
Size els)
Dimensions 106 x 46 x 16 mm, Weight Ringtones
115 g Customization Download, order now, Vibration Yes
Display Memory
Size 176 x 220 pixels, 1.9 inches, TFT, Card slot microSD (TransFlash), 80 MB shared
256K colors memory
Memory Data
Card slot microSD (TransFlash), 20 MB GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps,
internal memory EDGE Class 10, 236.8 kbps, Bluetooth Yes,
Data USB Yes
GPRS Yes, EDGE Yes, Bluetooth Yes, v2.0, Features
USB Yes, v2.0 Camera 1.3 MP, 1280x1024 pixels, video,
Features flash, Java MIDP 2.0,
Camera 2 MP, 1600x1200 pixels, video, flash, MP3/AAC/AAC++/WMA player, T9,
Java MIDP 2.0, MP3/AAC/AAC+ player, Built-in Organiser, Voice memo
handsfree Voice dial
Battery Battery
Stand-by Up to 230h, Talk time Up to 3h 20 min Stand-by Up to 200h, Talk time Up to
5h
Merging an innovative slider design with an
impressive feature set which is accessible either Samsung 870 is an
opened or closed, the RIZR offers intuitive functionality. EDGE/GPRS Class 10 tri-band
This slider optimizes on-the-go imaging with its expan- mobile phone with a quietly simple
sive landscape display, 2.0-megapixel camera and pro- design that is sure to catch your
grammed point-and-shoot keys. The built-in music player eye. Enhanced by a resolution of
supports a variety of formats and its video capabilities 176x220 and clarity as you take
complete this dynamic package. advantage of the 1.3 Megapixel cam-
era with auto flash and 4x digital zoom,
Design: 8.5 MPEG4 video player and recorder, music
Features: 8.0 player with expanded music file playing capability, and vari-
Performance: 8.1 ous other business and multimedia functions. With an inter-
nal 80MB of memory and microSD, storage of all your files
will never be a problem.

Design: 8.5
Features: 8.0
Performance: 8.1

56

Above prices are subject to change as per market

 Sony Ericsson & United Mobile together, has offered their
valuable customers very exciting, indulging and full of surprise
experiences with their various mobile phone campaigns. Sony
Ericsson & United Mobile recently started a sales promotion cam-
paign for Sony Ericsson K790i & Sony Ericsson W850i.
Sony Ericsson K790i is the world's first cyber shot TM phone
with 3.2 mega pixel camera & marvelous features like Xenon
Flash, Best pic TM & Auto Flash.
The new sales promotion campaign for K790i enables K790i
customers to win a Sony Printer Station through participating in a
lucky draw. This campaign is being promoted through various
mediums like, TV, Newspapers, Magazines, Radio, Web & BTL
activities to ensure maximum participation from the target market.
The first prize distribution ceremony of this campaign was con-
ducted in a press conference arranged by Sony Ericsson on 9th
March at Karachi Sheraton Hotel & Towers, where 14 lucky win-
ners were announced and 9 winners from Karachi were
handed over their prizes at this event. Ahmed Khan,
Sajid Ali Khan, Atif Hussain, Farh Qasim, Nazish
Moazzam, Sameeh Mohammad Anwar, Shujaat Abbas,
Muhammad Amer etc are some of the winners from the
first lucky draw.
Sony Ericsson W850i is the first slider walkman
phone with Track ID, 2.0 mega pixel camera and external memory up to 1 GB.
The new sales promotion campaign for W850i offers a chance to win DS970 (Bluetooth Hands
free) through scratch card on purchase of W850i. Winners of this campaign can enjoy an outstanding
wireless audio experience. There is nothing quite like streaming digital music from phone to the
HBH-DS970. With this accessory, you can get a smooth flow of music in rich, crystal clear digital
sounds and the benefit of handling calls when you need to. Even this promotional campaign is given
maximum exposure through a 360 degree media campaign so that more people can enjoy music
hands free. 
 Informative

IBM Thinkpad G41 Rs.83,000/-

Specifications
 Processor Type IntelR PentiumR P4 Processor HT
 Processor Speed speed 3.2 GHz HT
 RAM 256MB Memory
 Hard Drive 40GB
 Display 15" XGA TFT
 Optical Drive 16X DVD ROM
 LAN Wireless 802.11b/g
 Operating System MicrosoftR WindowsR XP Professional
 Weight 2.8 kg
 Other information Modem, 10/100 Ethernet,

HP/Compaq NX 6110 Rs.60,400/-

Detailed Specifications
 Processor Type Intel Centrion(1.7 GHz)
 Processor Speed 1.7 GHz
 RAM 256 MB
 Hard Drive 40 GB
 Display 15''TFT Display
 Optical Drive Combo DVD/CD-RW
 LAN 802.11a/b/g LAN
 Wieght 2.94 Kgs
 Operating System DOS
 Other information Fax Modem
 Warranty 1 Year

IBM ThinkPad R50 1.5 GHz

Specifications
Rs.62,000/-
 Processor Type Intel PM 715 (1.50GHz)
 Processor Speed 1.5 GHz
 RAM 512 MB
 Hard Drive 60 GB
 Display 15.0'' XGA TFT Display
 Optical Drive DVD / CD-RW Combo
 Operating System Window XP Professional

64 Above prices are subject to change as per market

 Informative

IBM Lenovo 3000 C100 Rs.56,000/-

Specifications
 Processor Type Intel Centrino Mobile Technology (Intel Pentium M Processor 740
 Processor Speed 1.70GHz
 RAM 512MB RAM
 Hard Drive 80GB HDD
 Display 15" XGA TFT (1024x768)
 Graphic Accelerator Intel Graphics Media Accelerator 900 up to 128MB
 Optical Drive Multi-Burner (DVD/RW CD/RW)
 LAN Intel PRO / Wireless 2915 a/b/g
 Operating System Microsoft DOS 2000 License
 Other Information Modem, Ethernet, Bluetooth

Apple MacBook 2 GHz Intel Core Duo

Specifications Rs.86,500/-
 Processor Type MacBook 2 GHz Intel Core Duo
 RAM 512MB
 Hard Drive 60GB Ultra ATA drive 5400RPM
 Display 13" Windscreen Display 1280 x 800
 Optical Drive Super Drive
 Graphics Controller GMA 950 Graphics 64MB DDR2 Vram
 Operating System Mac OS X v10.4 Tiger
 Other features USB 2.0 and Firewire 400, Airport Extreme, Blue Tooth, iSight
Camera,

Acer TM 4222NWLMi Duo Core

Rs.65,500/-
Specifications
 Processor Type Intel® Centrino® Duo mobile Intel® Core™ Duo processor T2300
 Processor Speed 1.66Ghz
 Graphic Accelerator Intel graphics Media Accelerator 950 up to 224MB VGA
 RAM 512MB(1*512) DDRII
 Hard Drive 80GB SATA 5400RPM
 Display 15.4" WXGA
 Optical Drive DVD Dual double layer
 LAN WLAN: Intel® PRO/Wireless 3945ABG network connection (dual-
band tri-mode 802.11a/b/g)
 Operating System Linux
 Accessories Acer Carry bag
 Other Information 6 cell battery / 56K V.92
modem / 3xUSB 2.0 / 5-in-1 Card Reader /Bluetooth Dongle,
1.3MP Orbicam Camera, Acer QuicCharge™ technology: 80%
charge in 1 hour, ® High Definition audio support, Built-in micro
phone.

Above prices are subject to change as per market

65
 Informative

Top Ten Most Expensive Mobile Phones in the World

U
ntil recently, the vast majority of mobile phones had been priced between Rs. 10,000 and Rs. 30,000. Vertu, a division of Nokia, had
been exclusively manufacturing a uber-premium phones, with prices starting at around Rs. 4,800,000 Vertu phones are only for the
filthy rich, and the super famous.
However, Vertu's monopoly of the luxury phone market is coming to an end with the launch of several new luxury mobile makers, including
Gresso, Mobiado and GoldVish. Other mobile phone manufacturers are also partnering with luxury brands to produce a range of premium
mobile phones, such as LG and Prada , D&G and Motorola, and now Tag Heuer and Modelabs. Finally, there are super-expensive one-offs,
made purely for headline grabbing the most eapersire are as under.

Goldvish "Le million" = $1,000,000

A
PR stunt it may be, and they surely can't be expecting to sell
any, but the Goldvish "Le million" is officially the most expensive
mobile phone in the world, according the Guiness Books of
Records. There's even been talk of a $1.3million phone, but this has
fewer diamonds than the Goldvish! The "Le million" is a one off,
featuring a blinding 120 carats worth of VVS-1 grade diamonds,
according to designer Emmanuel Gueit. If $1 million is out of your price
range. The Geneva-based Goldvish also offer several other diamond-
encrusted 18k gold models in your choice of rose, yellow, or white,
starting at a much more reasonable $25,600

Vertu Signature Cobra = $310,000

V
ertu is now taking orders for the Signature Cobra,
designed by French jeweler Boucheron, but if you want
to get one, then be quick as only 8 are being made! The
Cobra will feature one pear-cut diamond, one round white dia-
mond, two emerald eyes and 439 rubies. Vertu will also be offer-
ing a "cheaper" version, ruby free, at $115,000.

Sony Ericsson Black Diamond = $300,000

A
pparently the Black Diamond will be available in this year, not from
Sony Ericsson but by a company called VIPN. Initially only 5
unique numbered pieces will be available for the unbelievable
price of $300,000. With regards to the specifications, don't expect any-
thing remarkable for your money. It will have Quad-band with Wi-If, an
Intel 400Mhz processor running windows mobile 5, and a touch sensitive
screen. It will also include internal memory of 128mb and will come with a
2Gb SD card for external storage, plus a respectable 4 Megapixel cam-
era. The designer Jaren Goh has used some pretty impressive materials
for the build, featuring titane with polycarbonate, mirror-finish cladding
and diamonds.

Vertu Diamond = $88,000

T
he Diamond is Vertu's premium range of high-end mobile
phones. As the name suggests the handsets in the Dia-
mond range are diamond-encrusted handsets made from
platinum. Only 200 of the handsets are being produced, the most
expensive believed to be worth an estimated $100,000.

Motorola V220 Special Edition = $51,800

A
ustrian designer Peter Aloisson, has taken a standard
Motorola, studded it with 1,200 diamonds and added a
keyboard inlaid with 18 carat gold. The outcome is a
$51,800 handset, suitable only for footballers and film stars!

66
 Informative

Gold Edition Nokia 8800 Phone = $2,700

I
f you have $2,700 to spare, you can buy the Nokia 8800 in
24K gold. However, be warned, if you think you'll be getting a
better phone for your extra cash, you wont! The features
found on the Gold Edition are the standard 8800 features, which
are pretty basic. It includes a 0.5 Mega pixel SVGA camera, 64
MB of internal memory, 64 voice polyphonic rigntones, FM Radio,
Mp3 Player, video recording and 180 mins talktime. However, the
Gold Edition includes a special edition box and charging dock!

Mobiado Professional EM (wood) = $1,900

T
he Mobiado Professional EM, is a wood-clad upgrade of their
earlier Nokia-based phone that includes a 1.3 megapixel cam-
era, music player, FM radio, Bluetooth, and according to
Mobiado it's the first production phone with Titanium buttons. Only
200 are being made and each one has its limited number engraved
on the back. At $1,900 however, you're still paying an awfully high
premium for a fairly basic phone encased in wood!

Bang & Olufsen (Samsung) Serene = $1,250 (£675)

B
ang & Olufsen hooked up with Samsung to design the
sleek but unconventional Serene. It's not a bad looking
phone and it even has a built-in motor to assist you in
opening and closing the phone. It's not very practical however,
requiring a special screwdriver to access the battery and the SIM
card, and its circular keypad will take some getting used to. Also,
for some strange reason they have positioned the camera lens on
the side of the device, which will make it difficult to align snap-
shots via the viewfinder on the display.

Lamborghini 8800 Sirocco from Nokia

T
he Lamborghini Nokia 8800 Sirocco is another special edition,
like the previously launch Aston Martin branded Sirocco. It will
ultimately be a standard 8800 Sirocco but with the addition of
the famous Lamborghini logo engraved on the font and the back, plus
ball bearings from the auto company. The Lamborghini phone will be a
limited edition with only 500 being made. It will also feature
Lamborghini graphics as wallpapers, screensavers, ringtones, and
even has a short documentary video about the Lamborghini.

Gresso Luxury Phone = £ expensive

T
he Russia based Gresso, is a new entry into the lux-
ury phone market. Their aptly name "Gresso Lux-
ury Phone" is made of gold and African Blackwood.
Apparently they will be releasing a collection of five mod-
els called the Black Aura collection, and the designer is a
"well known" Italian designer. Currently there are two ver-
sions of the African Blackwood phone, one with pink gold
highlights named the Gresso Blackwood Gold Edition, and
one made entirely of African Blackwood. In addition to the
two African Blackwood phones Gresso also make a phone
made entirely of pink gold named the Gresso Gold phone.
Initially, the phones will be on sale only in Russia.

67
 Informative

Olympus SP-510UZ Rs.27,900/-

Specifications
 7.1 million pixels
 10x optical zoom (equiv. to 38-380mm on a 35mm model)
 6.4cm/2.5" LCD
 BrightCapture Technology for brighter LCD and improved mages in low light
 Mode to avoid image blur by high sensitivity up to ISO 1600
 ISO 50-1600 with full 7.1MP, ISO 2500/4000 in 3MP mode via manual setting
 Long Battery Life up to 630 shots (CIPA standard)

Sony DSC-R1 Rs.55,000/-

Specification
 10.3 Mega Pixel CCD
 Cart Zeiss® Lens
 5X Optical /10X Digital Zoom
 Touch Screen "paint" Function
 Free Angle 2.0 " LCD
 15X Smart Zoom
 Memory Stick Duo™ Media
 High Sensitivity ISO 1000

Acer CR-6530 Rs.19,200/-

Specification
 6 mega-pixel
 3x optical and 4x digital combined zoom
 2.5 inch TFT LCD screen
 Rechargeable lithium battery
 Supports up to 150 photos

Panasonic DMC-FX01 Rs.27,500/-

Specification
 6.0 million effective pixels
 The world's smallest camera with 28mm wide angle lens
 3.6x Optical Zoom
 2.5" large LCD
 High performance at low energy consumption

Sony DSC-N1 Rs.32,300/-

Specification
 8.1 Mega Pixel CCD
 Cart Zeiss® Lens
 3X Optical / 6X Digital Zoom
 Touch Screen "paint" Function
 Large 3.0 " LCD
 26 MB Internal Memory UP to 500 Photos
 Memory Stick Duo™ Media
 Slide Show with Music Playback
 High Sensitivity ISO 1000

68 Above prices are subject to change as per market

 Informative

Data Traveller 512MB(DTI)

Detailed specifications Rs.1,050/-
Capacity 512MB
Type DTI
Data Transfer Speed 6MB/sec. read and up to 3MB/sec write

Kingston Data Traveller 2GB(DTII+M)

Detailed specifications Rs.4,350/-
Capacity 2GB
Type DTII+M
Data Transfer Speed 19 MB/sec. read and up to 13 MB/sec. write

Kingston Data Traveller 4GB

(DTII+M) Rs.6,800/-
Detailed specifications
Capacity 4GB
Type DTII+M
Data Transfer Speed 19 MB/sec. read and up to 13 MB/sec. write

Corsair USB Memory 2GB VF

Rs.3,650/-
Detailed specifications
Capacity 2 GB
Type VF
Data Transfer Rate 19 MB/Sec Lifetime Manufacturers
Extra Features Water resistant,Shock Proof

Corsair USB Memory 4GB VF

Rs.6,900/-
Detailed specifications
Capacity 4GB
Type VF
Data Transfer Rate 19 MB/Sec Lifetime Manufacturers
Extra Features Water resistant,Shock Proof
Rs.7,100/-

Kingston DDR RAM 512MB PC266 Kingston DDR RAM

Rs.3,850/- 1GB PC400 (C3)
Detailed specifications
Capacity 512 MB
Kingston DDR2 RAM Detailed specifications
Capacity 1 GB
Type
Speed
DDR RAM
266 MHZ 1GB PC400 ECC Type
Speed
DDR RAM
400 MHZ

REG(FOR ML) Kingston DDR RAM

Rs.12,100/- 1GB PC400 ECC
Detailed specifications Rs.9,100/-
Capacity 1.0 GB
Detailed specifications
Type DDR2 RAM
Capacity 1.0 GB
Speed 400 MHZ
Type DDR RAM
Speed 266 MHZ

69
 Informative

The new F-Secure Internet Security 2007 suite includes everything you need to protect your Windows
XP/2000 computer against threats originating from the Internet: antivirus, firewall, antispyware, antiphishing,
antispam and parental controls, all in one easy-to-use product.
 Available via (65MB) download or on CD.
 Available in 20 languages, including Spanish, French, and German.
 Proactive DeepGuard technology protects your system against unknown threats.
 Protects your children against unwanted Internet content.
 Provides a Web surfing time lock for children.
 Web Traffic Scanning protects you against infected Web sites.
F-Secure Internet Security 2007 provides the fastest, most complete protection against new virus outbreaks
and is easy to install and use. 

Child Safe provides parents with an easy-to-use tool for controlling and monitoring their children's com-
puter and Internet usage. Featuring simple setup and comprehensive protection, Child Safe puts parents in
charge of household PCs with customizable user profiles, scheduling and limiting the login hours, sophisti-
cated monitoring and reporting.
Child Safe is the right choice for families. With Child Safe, you can:
 Easily set restrictions on computer, Internet, and program usage
 Block access to dangerous and questionable Web sites while allowing access to acceptable sites
 Customize access/usage restrictions for different users
 Prevent children from changing PC settings and adding programs
 Monitor computer, Internet, and program usage with useful and effective customized reports
 Install up to three computers at one time
 Obtain free customer support via phone and email and free program updates for one year
With Child Safe, you get Internet monitoring and reporting of your child's computer and Internet usage and the flexibility to establish different restric-
tion levels for each family member. 

Norton AntiVirus 2007 automatically detects and removes viruses, spyware, adware, and Internet
worms, and provides frequent and timely protection updates. Other Norton AntiVirus 2007 features include:
 Detects and removes viruses and worms
 Blocks spyware automatically
 Prevents virus-infected emails from spreading
 Full System Scan performs a deep scan to remove existing viruses, spyware, and other threats
 Norton Protection Center provides a central place from which users can easily check overall security
settings
Symantec protects more people from more online threats than any other product in the world, and there's a reason for that. Norton's 2007 product line
has been expanded to include both protection updates and new product feature updates. Available continuous updates provide you with the latest
technologies to safeguard against emerging threats. 

At first glance, CyberLink's DVD Suite Pro appears to be the end-all, be-all solution for multimedia fans.
You get a staggering array of tools and utilities, giving you the ability to perform a wealth of tasks with an
assortment of multimedia file types. With DVD Suite Pro, you'll receive 10 tools and utilities: PowerDirector
(Express version), PowerProducer, PowerBackup, Power2Go, InstantBurn, LabelPrint, MediaShow, Power-
DVD (Express version), PowerDVD Copy, and PowerStarter. PowerDirector Express and PowerProducer
enable you to capture and then edit or author videos, respectively. PowerBackup, as its name implies, adds
backup capabilities. Power2Go and Instant- Burn variously let you burn data or multimedia file formats to CDs,
DVDs and/or Bluray discs, but not HD DVD as of this writing. LabelPrint lets you create and print labels, and
MediaShow helps you create slideshows.
PowerDVD Express and PowerDVD Copy, make it easy to watch and copy DVDs. The final tool in the box,
PowerStarter, affords access to all the programs from a single interface. Despite the fact that CyberLink pro-
motes the multimedia capabilities of this suite, its heart really lies with video. Audio tools aren't very impressive
and won't give you much functionality beyond what you can find free. Furthermore, the photo editor present in
previous versions is now gone. In addition, each tool has a completely separate program, and even though
Cyberlink unites their icons under a central interface, there is no integration among them. Those caveats
aside, DVD Suite Pro gives you a lot for a minimal outlay. Specifically, PowerDirector Express includes
advanced editing capabilities, as well as Magic Fix tools and built-in wizards, ensuring both old and new hands
feel comfortable. A free trial will let you explore this suite's riches. 

70
 IT Flare Guide
Despair of
Slow
Networks
N
etwork congestion and slowdowns--
whether caused by faulty hardware,
negligent users, viruses or spyware,
lead to serious headaches for network admin-
istrators and support personnel. By keeping a
wary eye tuned for the following 10 items, IT
professionals can help prevent the most com-
mon causes of network slowdowns.
Bad NICs
Irregular network errors, particularly those
isolated to a specific workstation or server,
can often be traced to a failing network inter-
face card. When you believe a network
adapter may be failing, visually inspect the
card's LED link lights.
If the LED is not lit green, it's likely the net-
work adapter is disabled within Windows or
doesn't have an active connection to the net-
work. It's also possible the cable plugged into
the NIC is connected to a nonfunctioning wall-
jack or faulty network port.
If you can rule out nonfunctioning wall-
jacks and faulty network ports (the easiest
method of doing so is to connect the same net-
work connection to a laptop known to have a
properly functioning network adapter), and if
the network adapter is properly enabled and
configured in Windows, it's likely the NIC is
bad and requires replacement.
Failing switches/routers
Many network slowdowns develops by
strange occurrences. For example, regular
web traffic may work properly, but e-mail may
stop functioning. Or, regular web traffic may
work properly but attempts to connect to any
secure (HTTPS) sites may fail. In other cases,
internet access simply ceases across the
board.
Often the best remedy for inconsistent net-
work outages and/or slowdowns is to reboot
or power cycle the network's routers/switches.
If local network connectivity exists but they
are not receiving e-mail from external users,
rebooting or power cycling the WAN modem
can often return the network to proper opera-
tion.
Daisy chaining
As organizations grow, particularly small
businesses, outside IT contractors often
implement simple solutions. Many consultants
choose to simply add a 16-port switch to an
existing 8-port switch.
However, as switches are added to a net-
work, data packets must navigate additional
hops to reach their destination. Each hop com-
plicates network routing. Depending upon the
amount of traffic a network must support--and
even a small dentist's or doctor's office can
easily stress 10/100 Mbps systems due to X-
ray imagery, patient file information, and other
data--the addition of an extra hop or two can
spell the difference between a smooth running
network and one that frequently slows
employee productivity to unacceptable levels.
72
NetBIOS conflicts
NetBIOS, still in use on many Windows NT
4.0 networks in particular, contains many
built-in processes to catch and manage con-
flicts. Occasionally, however, those processes
don't handle conflicts properly. The result can
be inaccessible file shares, increased network
congestion, and even outages.
Guard against NetBIOS conflicts by ensur-
ing older Windows systems all receive the
most recent service packs. In some cases,
Windows NT 4.0 systems having different ser-
vice packs will generate telltale NetBT (ID
4320) errors.
Strange network behavior can also occur
when two systems are given the same com-
puter name or when two systems both believe
they serve the master browser role. Some-
times the error will log itself as Event ID 8003
in a server's system log. Disabling
WINS/NetBT name resolution (only if it's not
required) can eliminate such issues.
Yet another option for eliminating legacy
NetBT issues is to search a system's
LMHOSTS file for inaccurate or outdated
entries. Some IT professionals claim they've
solved similar errors by disabling and re-
enabling the NIC on the offending system.
IP conflicts
Windows typically prevents two devices
with the same IP address from logging on to
the same network, such conflicts occur, net-
work slowdowns result
Troubleshoot IP address conflicts by
ensuring that two PCs do not share a single
IP address.
Excessive network-based applications
Occasionally, networks are overrun by the
applications they power. For example, a phy-
sician's office that uses a Web-based patient
and practice application will commonly have
every workstation logged on to the program
during business hours. Retrieving data from
the patient database and consistent monitor-
ing of appointment and scheduling information
alone can place stress on even a well-
architected network each workstation is likely
tuned to e-mail and it's easy to see how intro-
ducing a few streaming audio/video files to
the mix (either in the form of online music ser-
vices, news videos, or instructional medical
presentations and Webinars) can unaccept-
ably slow a 10/100 Mbps network's perfor-
mance.
Implement policies - to prevent applica-
tions from overwhelming available network
bandwidth.
Spyware infestation
Spyware, the curse of the last few years,
finally appears to be meeting its match in busi-
ness environments. The development of
potent anti-spyware tools, combined with
effective end user policies, is reducing the
impact of spyware in many organizations. Win-
dows Vista includes Defender, a decent anti-
spyware application powered by the popular
Giant engine.
However, infestations still occur, particu-
larly on older systems that haven't been prop-
erly safeguarded. Implement strong user poli-
cies and either gateway-based protection or
individual client applications to prevent
spyware programs.
Virus infestation
Just as spyware is proving containable
within business environments, so too are
viruses. That said, despite an administrator's
best efforts--including firewall deployment, rou-
tine and consistent Windows patching, and
the use of regularly updated antivirus pro-
grams--viruses do get through. The result can
bring a network to a standstill.
Defend against virus threats to network
performance by ensuring firewalls, Windows
updates, and antivirus programs are properly
configured and maintained.
Insufficient bandwidth
Sometimes, a network just doesn't have
the throughput it requires. As excessive net-
work-based applications--some environments
demand more bandwidth than others.
When a network does bog down, several
options typically exist for increasing capacity.
Besides boosting up- and bandwidth speeds,
many potential solutions exist.
Replacing any remaining hubs with
switches--many firms can realize significant
capacity gains. In other cases, it may be nec-
essary to subnet networks to localize particu-
larly intense traffic to specific network seg-
ments.
DNS errors
DNS configuration errors can lead to
numerous network failures and generalized
slow performance. When no DNS server is
available on a local LAN, local systems may
have trouble finding one another or accessing
local resources because they'll have trouble
finding service locator records that assist Win-
dows systems in communicating with Active
Directory. Worse, systems with no local DNS
server or those workstations having DNS serv-
ers several hops away may experience delays
or flat outages in accessing web sites and
extranets.
Try placing DNS servers as close to net-
work systems as possible. Always check to
ensure systems are configured to use the
proper DNS servers. Network architectures
change over time, yet older workstations (par-
ticularly those set to use static addressing)
occasionally are forgotten and continue oper-
ating using outdated DNS settings. As your
organization and ISP update DNS systems,
be sure workstations and other routing equip-
ment actually receive the updates. n
 Informative
Windows Mobile 6
With its latest operating system, Microsoft is
promising improved search, better security and
tighter integration with Windows Live services.
he first devices using the software aren't expected until April,
T however, with the bulk of products using the new operating sys-
tem likely to come after July this year. Among the most visible
changes is the ability to type in a few letters of a song, contact or
e-mail subject and have the phone automatically show only matching
results. The software also supports HTML e-mail.
Windows Mobile 6 also builds in support for Windows Live instant
messaging and e-mail, which enables users to see whether a contact is
online and to get their Hotmail or Windows Live Mail messages pushed
down automatically.
On the security front, the new Windows Mobile allows individuals and
businesses to better protect their data. The phone can now protect not
only data stored on the device, but also encrypt information stored on a
removable memory card. Businesses can also set policies requiring pass-
words to be changed regularly and also demanded that they shold be
made more complicated.
As with past versions, the operating system comes in both touch
screen and non-touch screen versions, with software makers still likely to
need to write separate versions of their applications.
In addition, Microsoft has changed the names of the two types this go-
around. Pocket PC Phone Edition, for touch screens, becomes Windows
Mobile Professional, while Smartphone edition, for non touch screens,
becomes Windows Mobile Standard. A third version, Windows Mobile
Sky is Not the Limit Heavy On Display,
for Hard Drives Light On Thickness
igger, Faster; No, we are not talking about the new breed of NFL
B linebacker, but about hard drives, which are quickly reaching
record-breaking heights in both capacity and speed. Since
Seagate began shipping 750GB hard drives in April 2006, no
manufacturer has
released a drive that has
hit the hallowed 1TB
mark. However, Seagate
has announced that it
will begin shipping 1TB
drives before May this
year, and the drives will
use perpendicular tech-
nology, which is increas-
ingly allowing hard drives
to shatter previous
capacity records.
The company's cur-
rent 750GB drives also
use perpendicular recording, which allows more data to be stored on
disks than traditional longitudinal recording. Seagate claims that its 1TB
drives will also use fewer heads and disks than drives of similar capacity
that are expected to be released, which will help to increase drive reliabil-
ity and reduce operating temperatures, power consumption, noise, and
weight.
Seagate is also making moves on the speed front, announcing a new
2.5-inch, 15,000rpm drive that the company claims is "the world's fastest
hard drive." The Savvio 15K drive features a seek time of just 2.9ms (mil-
liseconds), or far less than the roughly 8.5ms seek times found in
7,200rpm drives. On the downside for consumers, the new drive uses an
SAS (Serial Attached SCSI [Small Computer System Interface]) interface
and is initially aimed at data center customers. 
74
Classic, is designed for PDAs without phone capabilities, an increasingly
small slice of the market.
One of the changes that is under the hood in Windows Mobile 6, but
not expected to be visible to consumers, is support for Voice over Internet
Protocol, or VoIP, calling. Microsoft isn't including software to let individu-
als make such calls, but has added the internal plumbing to allow carriers
and device makers to add VoIP support if they wish.
Major new features include:
 HTML support in email
 Windows Live for Windows Mobile
 File transfer capability in Windows Live Messenger
 New versions of mobile Outlook, Word, Excel, and PowerPoint with
rich editing
 Remote wipe capability for stolen and lost devices
 Call history in contact cards
 Tight Vista integration
 "Calendar ribbon" for more easily viewing schedule by day or week
 New versions of .NET Compact Framework and SQL Server
built-in. 
S
maller the mobile device, generally the smaller the screen;
which in return results in a more difficult time for users trying to
see text and graphics. However, one manufacturer is looking not
to decrease the height and width of TFT (thin film transistor)
LCD panels, but instead decrease the thickness.
But it's the way Samsung is approaching this size dilemma that's fas-
cinating: The company has created what it describes as the first LCD
panel that can produce independent images on each side of a mobile
LCD display. With this technology, manufacturers can replace two display
panels with one,
which can work to
decrease the overall
thickness of mobile
devices by at least 1
millimeter.
To accomplish
this feat, Samsung
devised a new dou-
ble-gate, TFT archi-
tecture. Images are
produced on LCDs
due in part to these
TFT gates, which
convert the neces-
sary voltage at the
pixel level to control
the liquid crystal
alignment. The new double-sided LCD uses two gates, rather than one,
to control each pixel, allowing devices to show different images on its
front and back screens. Further, Samsung uses its ASG (Amorphous
Silicon Gate) technology to accommodate more TFT gates without
increasing the size of other circuits. The new LCD also uses only one
backlight, while other double-screen LCDs use two. Samsung expects to
begin mass production of the new displays before May this year. 
 Informative

Rename files from your digital camera in batches, rotate

shots easily, view photo files as thumbnails, and more.
f you've had your digital camera for more it'll never get done. thumbnails when it finds folders full of photos,

I than a few months, chances are your hard

drive is overdue for a spring cleaning,
despite what the calendar says. It's much
easier to find the photos you need when they're
organized. Programs such as Adobe Photoshop
Elements and Corel Photo Album are designed
for just this sort of task, but you can take control
of your digital photo collection without spending
much (or any) money, with these low- and no-
cost options.
Rename files in batches: Your digital camera
assigns seemingly meaningless names like
'DSCN0001' and 'PC000023' to pictures.
Renaming each by hand can take hours.
Instead, select a set of photos--say, the 20 or
30 you took at last Eid. Right-click the selection
and choose Rename Type a descriptive label
such as Eid-2006 and press <Enter>. The pho-
tos take that name, with a sequential number
tacked on to the end, making it easier to find
relevant photos by scanning the names or using
Search. Rename pictures regularly; if you delay,
you'll have thousands of images to rename, and
Try nuclear-powered renaming: You don't
have to depend on Windows to organize your
files with smarter file names. Siren,
(http://www.snapfiles.com) a free alternative,
gives you access to the metadata associated
with your photos--including camera model, ISO,
exposure data, lens information, and date
taken. You can combine this data into file
names to see all you need to know about the
photos at a glance.
Rotate easily: You can rotate your sideways
images in batches, as well. If many photos on
your computer are turned sideways (probably
because you snapped the shots with your cam-
era turned on its side), select them and then
right-click to gain the option of rotating them
clockwise or counterclockwise. Make your
choice, and Windows will do the rest.
View their thumbnails: We humans are visual
animals. Even if you give every photo you take
a descriptive name, you'll still find it easier to
locate a specific image if you can see what it
looks like. Windows XP tries to show you
but sometimes the OS gets confused. If XP rep-
resents the contents of a folder of photos as
nondescript icons, choose View, Thumbnails (or
View, Filmstrip if you want a large preview of
the selected photo). If you can't find those
options on the menu at all, select View,
Customize This Folder, and in the folder tem-
plate menu choose Pictures (best for many
files) Click Also apply this template to all sub-
folders, and finish the operation by clicking OK.
Get some free help: When it comes to
organizing your photos, Windows XP isn't espe-
cially helpful. Enlist the aid of some freeware to
find your pictures more easily. Both Adobe's
Photoshop Album Starter Edition (which is a
stripped-down version of the photo organizer
that comes with Photoshop Elements
(http://www.adobe.com/products/photoshopal-
bum/starter.html); and Google's Picasa
(http://picasa.google.com) allow you to group
pictures with descriptive labels and then place
the photos into albums. 

Move Big Files Solve Wireless

Across the Internet Connection Problems
t's considered rude and rightly so to e-mail someone a file larger Wi-Fi is awfully convenient, but it's also awfully buggy for many

I than a few megabytes without permission. And you may not be able
to anyway, since many email servers place a cap on message size
(often 10MB or less). So what are you to do if you need to send an
18MB, an 80MB, or even an 800MB file to someone? Online services
make the task much easier and more elegant than burning a DVD and
dropping it in the mail. You have lots of options, and more new services
pop up every day.
MediaFire.com
(http://www.mediafire.com) is one
of the best in the market now.
The free service requires no reg-
istration, and it allows unlimited
maximum file size, unlimited
downloads, and multiple simulta-
neous downloads. It's just about perfect!
The other services below, however, also have certain unique fea-
tures that may make them more suitable for you.
Files-upload.com: (http://www.files-upload.com) Handles 300MB
files through a Web-based interface without registration; files expire
after 45 days. Register and you get your own FTP subdomain (your-
name.files-upload.com) that's accessible with a standard FTP client. It
has a 1GB file-size limit.
GigaSize.com: (http://www.gigasize.com) Has a 1.5GB file-size limit
and stores files for 90 days. A $4 monthly fee gets you a 2.5GB size
limit.
Pando.com: (http://www.pando.com) Has a 1GB file-size limit, but
offers a peer-to-peer plug-in for various e-mail, Web mail, and instant
messenger clients, so you don't have to go to the Web site to transfer
files.
Xdrive.com: (http://www.xdrive.com/)Gives you 5GB of free storage
space, accessible through the Web or a Windows Explorer plug-in that
also allows for sharing with others. 
users, particularly those in areas crowded by competing wireless sig-
nals. If you're dealing with a loss of signal, try the following to trou-
bleshoot your wireless setup.
 Your PC might just need a little massaging. The best way to quick-
ly disconnect and reconnect to your router is to right-click the wireless
icon in the system tray and click Repair. If this doesn't solve the prob-
lem and you suspect it's still a PC issue, open a command prompt and
type ipconfig /renew. This performs nearly the same operation as repair
but bypasses Windows, which could be causing the problem. If all else
fails, reboot your PC.
 If you're still having trouble, power-
cycle your router by unplugging it, wait-
ing 10 seconds, and plugging it back in.
Your PC will need to reconnect after the
router has booted up. Most routers lock
up occasionally, and power cycling is the
most reliable way to fix them. (Unless
you can't physically reach your router,
don't restart it through its management
utility; that approach takes just as long,
and the utility may not respond anyway.)
 If you're still encountering frequent
problems, you may be experiencing
channel conflict, where multiple Wi-Fi
routers are operating in the same narrow
band of frequency. Download and run the evaluation version of
WirelessMon; (http://www.passmark.com/products/wirelessmonitor.htm)
you can do all you need with the demo. Look at the 'Channel Use'
chart: Red and orange bars indicate channels under heavy use, while
blue or no bars indicate relatively free channels. If your router is on a
crowded channel, switch to a less busy one. You may see better per-
formance and fewer dropouts. 

76
 Informative
n our first look at 1Field Ops since the
I Games Convention in Leipzig last year, we
were keen to see how the balance between
the game's first-person-shooter and real-
time-strategy elements were developing.
The story goes that a failed coup d'etat on
the island has split the country in two, and
Santiago de Cuba has become the new base
for the rebels. Our task in the mission was to
head over to a checkpoint outside a ruined
church and sit tight while reinforcements made
their way to us. Once that was accomplished,
we were required to make our way over to the
building that the rebel leader was holed up in
and capture him by eliminating his troops--sim-
ple objectives on paper, less easy in practice.
The map itself is set out very much in the
style of games like Ghost Recon Advanced
Warfighter, with dusty, mazy streets and rebel
soldiers hiding around every corner. To begin
with, it's tempting to try and play through the
game by jumping into the shoes of a single sol-
dier and clearing the way in first-person mode,
only zooming back out every so often to get
your medic to heal you. However, the game is
pretty hard, and your troops can't take much of
a beating. What's more, even those soldiers
equipped with half-decent weapon scopes
wouldn't win prizes for the quality of their aim-
ing, and it's easy to become outflanked by ene-
mies that are difficult to see.
We found that a much better tactic was to
move our men around in the zoomed-out strate-
gy setting, as it was much clearer to work out
78
As Digital Reality's
FPS/RTS game nears
completion, we take a look
at one of the early levels to
see how the action blend is
shaping up
not just where to go but also which direction the by micromanaging each team's every move--
bullets were coming from. Our small team could
be split up into two-man designations of Alpha
and Bravo, used as a group of four, or even as
after a little while, that care and attention
became second nature and yielded a satisfying
opposition body count.
individuals when necessary, and it's possible to Visually, the game is holding up pretty well at
jump into any soldier's shoes in first-person this stage, and the Cuban city streets certainly
mode at any look the part. There is some good particle
time. physics in evidence, with smoke and explosions
Just by modelled effectively and crates and barrels that
looking at react to being hit by bullets and other objects
the map, we realistically. One particularly neat effect is the
could tell ability to jump into and drive vehicles, although
that there in the level we played through, only civilian and
were usually police cars were available, and these were pret-
two or more ty easy targets. That said, we did build a nice
routes protective barricade at one point by parking a
through any series of cars in line, making the task of defend-
part of the ing our vantage point that much easier.
section of There are still plenty of details to be mopped
city we were up in Field Ops, but the build we played dated
in, and back to December, so it's likely that significant
therefore it progress has already been made. For example,
made sense the fog of war, which renders enemy troops
to split the invisible until they're in line of sight, needs
team in two some work, and there are still some conflicts
to try and between the soldiers and some of the scenery.
outflank the It's clear there's plenty of potential for Digital
opposition Reality to produce an absorbing, compelling
where possi- action strategy game that will force you to think
ble. However, although that sounds simple in carefully about how to progress through each
principle, the game still currently suffers from part of a level. As long as the AI gets a hefty
some issues with the artificial intelligence. polish, and the frame rate picks up, we'll be
Because the use of cover is vital, the general looking forward to more. When we do, we'll
behaviour of your soldiers is crucial, and at this bring it straight to you, so keep checking
point some of the pathfinding is a little out. It back. 
was possible to get around that to some extent
 Informative

Electronic Arts shows off a brief demo of its

upcoming third-person shooter at a pre-GDC event.
lectronic Arts showed off a number of thing. You can stick a couple of the bombs onto enemy tank made for a more challenging

E its upcoming games at a pre-GDC

event, and Mercenaries 2: World in
Flames was among them. Scheduled
for release later this year, Mercenaries 2 is an
action-packed third-person shooter in which
a vehicle and then send it into an enemy bunker
before detonating them, for example, which is
exactly what we saw done during one of the
more memorable sequences from what was
obviously a well-rehearsed demo. The vehicle
encounter about halfway through the level, and
rather than going toe-to-tread with it, the player
opted to retreat to a relatively safe location and
call in an air strike. Air support won't come
cheap, of course, but it's well worth the money--
you'll assume the role of a mercenary looking to on this occasion was a small jeep, and the as demonstrated on two occasions during the
capitalize on an international crisis that a power- game's garage of more than 130 vehicles will demo. The first was a "surgical strike" that let
hungry dictator has brewing in Venezuela. In also include tanks, APCs, boats, street cars, you pinpoint your target using a camera posi-
keeping with the open-world-style gameplay of helicopters, and the like.
its predecessor, Mercenaries 2 will give you the You'll be able to purchase
freedom to complete mission objectives any or steal and subsequently
way you like--preferably with plenty of explo- use every vehicle in the
sions along the way. game, and when attempt-
The demo that we saw tonight comprised ing to acquire a new ride
only a single level, in which your mission is to with something other than
blow up a mansion on the other side of a legal tender you'll find that
decent-size map. The start point was a small it's not always as easy as
pier, where carefully stacked oil drums afforded just pushing a single but-
the Pandemic Studios representative playing ton.
the game a great opportunity to show off the When attempting to This tank is just one of over
game's physics engine. Every object in steal military vehicles in 130 different vehicles you'll be
Mercenaries 2, including trees and buildings, Mercenaries 2 you'll able to take the controls of.
can purportedly be blown up, and there will invariably find that their
almost certainly be a lot of fun to be had in occupants are reluctant to hand over the keys, tioned directly above the battlefield. The sec-
coming up with creative ways to use that fea- so you'll have to do battle with them in vehicle- ond, which marked the end of the demo, was a
ture against your enemies. specific and quite cinematic minigames. The carpet bombing run that made short work of the
Conventional ways to deal with bad guys will minigame that we saw involved stealing a tank, mission's ultimate objective. At the end of each
first by climbing up level, a results screen of sorts will detail how
onto its gun barrel, much money you've made and how much dam-
then by walking along age you've caused, along with a number of
it to the driver's cab, other statistics that serve both as a source of
and then by pressing amusement and as a gauge of your perform-
the buttons that you're ance.
prompted to in order to The demo managed to pack a huge amount
knock a gun from the of action into only five or six minutes, but it
driver's hand, grab a served as a great teaser that has certainly left
grenade that he's us hungry for more. EA's fact sheet for the
wearing around his game makes reference to split-screen and mul-
neck, and then toss it tiplayer support, taking jobs for different fac-
into the cab with him. tions, recruiting other mercenaries to assist you,
Hijacking a military vehicle Obstacles en route and capturing drop zones that you can travel
requires you to complete a to the final objective between instantly if you find yourself too far
cinematic minigame of sorts.
included small enemy away from the action. Those features are just
outposts and guard bullet points on a piece of paper right now, but
include pistols, machine guns, rocket launchers, towers, none of which were any match for the we look forward to bringing you more informa-
grenades, and sticky C4 bombs that can be det- power of the tank, the rocket launcher, and the tion as soon as it becomes available. 
onated manually after you attach them to some- aforementioned sticky bombs. A powerful

79
 IT Maimoona Arshad

THE MAGNETIC REVOLUTION

At the crucial junction of fast growing technologies, where every single bit and second is
as important as bytes and hours. Computer users may ask some questions? Is it possible
to get rid of tedious booting process? Is there any way out to save our precious time,
money and life of hard drive? The answer is definitely 'yes'. Researchers have developed a
new form of random access memory called Magnetic Random Access Memory (MRAM)
that can store our precious data even, after power goes down.

W
hat can we do, when the power
goes out while we're working on
computer? Unless we are con-
nected to an uninterruptible power supply
(UPS). Obviously we will lose every unsaved
document. This is because computer's ran-
dom access memory (RAM), which stores
information for fast access, is volatile. The
same happened with cell phones and some
other electronic devices which need such
memories. Both require a battery to keep the
RAM intact in order to save the data.
We are going through the technologies of
Static RAM (SRAM) and Dynamic RAM
(DRAM). Both have their own advantages and
MRAM makes the difference
by using magnetic cells
rather than electric cells. This
method is similar to the way
our hard drive stores infor-
mation. Data on our hard disk
remains retrievable due to its
magnetic orientation. It
retains data even after power
supply is cut down. Replac-
ing DRAM and SRAM with
MRAM could prevent data
loss and enable computers to
boot up instantly
disadvantages depending on their speed,
price, size, capacity (density) and internal
structure as well. Common things in both
RAM's are that they load operating system
during booting sequence because of their vola- chips become a mainstream storage medium.
tility. At the crucial junction of fast growing
technologies, where every single bit and sec-
ond are as important as bytes and hours,
every computer user may asks some ques-
tions for example:
 Is there anyway to get ride from tedious
booting process?
 Is there a way out to save our precious
time, money and life of hard drive?
The answer is definitely 'yes'. Researchers setting new trends in the field of electronics,
have developed a new form of random access computers and mobile devices. It will be the
memory (RAM) called magnetic random
access memory (MRAM) that can store our
precious data even, after power goes down.
MRAM makes the difference by using mag-
In cases like a super computer,
netic cells rather than electric cells. This which truly represents parallel pro-
method is similar to the way our hard drive
stores information, as the data on our hard
cessing and multitasking,
disk remains intact due to its magnetic orien- demands high-speed computing
tation. Keeping in mind that the data stored is
represented by binary information in '1s' and
and large amount of data to be
'0s'. Hard drives retain data even after power stored and executed in nanosec-
supply is cut off because of magnetic memory onds. Memories like Flash,
cells. Replacing DRAM and SRAM with
MRAM could prevent data loss and enable EEPROM, SRAM, and DRAM are
computers to boot up instantly,
impractical as a matter of fact.
It possesses a distinct advantage over
electrical cells. DRAM wastes a lot of electric-
ity because it needs to be supplied with a con-
stant current to store bits of data. In a DRAM
configuration, a capacitor operates like a
small bucket storing electrons. To store a '1' in
MRAM has following features:
a memory cell, the bucket is filled with elec- n High density
trons. To store a '0', the bucket is emptied.
DRAM has to be refreshed thousands of
n Small memory cells
times per second to retain a '1'. n Greater compatibility rate
Flash memory, backbone storage devices
for storing data on wireless devices especially n Faster read and write times
mobile phones, also works by exhibiting differ- n Less power consumption
ent levels of electrical resistance, but it
requires a considerable amount of electricity n Eliminate booting process in
to switch between '1' and '0' state. ideally,
MRAM will use less power and capture data
computers
faster than current flash memory.
The proposed use of MRAM includes:
 Aerospace and Military Systems
 Digital Cameras MRAM exhibits many advantages
 Note Books
over DRAM and FLASH Memory.
 Smart Cards
 Mobile Phones DRAM is refreshed thousands of
 Cellular Base Stations times in one second while MRAM
 Personal Computers
In the net shell, today there is a tremen- doesn't. Flash requires a consid-
dous potential for MRAM as a nonvolatile, erable amount of electricity to
solid-state memory to replace DRAM, SRAM,
flash memory MLC, DVD and EEPROM; par- switch between '1' and '0' state.
ticularly where fast writing or high write endur- Ideally, MRAM will use less
ance is required, and in the longer term as a
general-purpose read/write random access power and capture data faster
memory. In near future we will see MRAM than current flash memory.
As a matter of facts, it will result desktop com-
puters as well as mobile devices, especially
laptop and mobile phone to store tons of data
as never before. As the time is passing, MRAM is promising to combine
everyone needs more and more space to
store data in fastest, simplest, cheapest, easi-
following features of existing
est and of course in an efficient way. So memories:
MRAM made the biggest blast in storages
devices ever. It's just for sure that MRAM is
n Speed of SRAM
n Storage capacity of DRAM
most obvious choice for the next generation. n Non-volatile like hard disk and
That's how MRAM will reshape the world. n flash memory

80

Sardar's Letter
Cousin Banta
Jallandhar
Dear Banta,
I'm writing very slow cause I know you
can't read very fast. We
don't live where we did when you left. We read
in the paper that most accidents
happen within 10 miles of home, so we
moved.
I won't be able to send you our new
address because the last family that
lived here took the house numbers with them
so they wouldn't have to change
their address.
This place has a washing machine. The
first day mama put four shirts
in, pulled the chain and we have not seen
them since.
It's only rained here twice this week.
Three days the first time and
five days the second time.
I know its cold where you are so we're
sending you a coat. Maa said it
would be too heavy to mail with them buttons
Joke
on it, so we cut them off and "Oh, NOOOO!" yelled the brunette. "Are his
put flashers on?"
them in the pockets. The blonde turned around again.
We got a letter from the "Yup...nope...yup...nope...yup..."
funeral home. They said if we ---------------------------------------------------------------
don't make the H2O.
last payment on grandma's What is the chemical formula 4 water?
funeral bill, up she comes! Student: HIJKLMNO.
My sister had a baby Teacher: what r u talking about?
this morning. I haven't heard Student: Yesterday u said H to O.
whether it's a boy ---------------------------------------------------------------
or a girl, so I don't know if I'm Liar Wife
an uncle or an aunt. "That wife of mine is a liar," said the angry
Uncle Balbir fell in the husband to a sympathetic pal seated next to
big whiskey vat. When they him in the bar.
tried to pull him out, he fought them off, so he "How do you know?" the friend asked.
drowned. We cremated him and he burned for "She didn't come home last night and when I
three days. asked her where she'd been, she said she had
spent the night with her sister, Shirley."
Cousin Santa "So?"
Ludhiana. "So she's a liar. I spent the night with her sis-
P.S : I was planning to enclose the money that ter, Shirley."
I owe you with this envelope, ---------------------------------------------------------------
but I had already sealed this by then. Wrong Number
--------------------------------------------------------------- A woman was in the habit of having long con-
Fine Parking versation on the telephone, sometimes going
A person was in court charged with parking his on over an hour. One day she hung up after
car in a restricted area. The judge asked him if 25 minutes."
he had anything to say in his defense. What is the matter today? asked her husband.
"They should not put up such misleading "Today you had less than half an hour conver-
notices, "said the person." It said, "FINE FOR sation on the phone." "I got a wrong number,".
PARKING HERE."
---------------------------------------------------------------
In Hot Pursuit
Two girlfriends were speeding down the high-
way at well over a 100 miles per hour.
"Hey," asked the brunette at the wheel, "see
any cops following us?"
The blonde turned around for a long look. "As
a matter of fact, I do."
81
 Informative
t the transistor level, the nature of
A basic materials has not been changed
since the 1960s. So it's a real big
breakthrough. However now Intel Corp.
and IBM have announced one of the biggest
advances in transistors in four decades, over-
coming a frustrating obstacle by ensuring
microchips can get even smaller and more pow-
erful.
The breakthrough, achieved via separate
research efforts, involves using an exotic new
material to make transistors - the tiny switches
that are the building blocks of microchips.
The technology involves a layer of material
that regulates the flow of electricity through
transistors.
Moore's Law, which was coming to a grind-
ing halt, is used. The result of Law has been
smaller and faster chips and their spread into a
wide array of consumer products that now
account for the bulk of the industry's $250 bil-
lion in annual sales.
The latest breakthrough means Intel, IBM
and others can proceed with technology
roadmaps that call for the next generation of
chips to be made with circuitry as small as 45
ccording to Wikipedia, A key feature of
A a smartphone is that additional third
party applications can be installed on
the device. Thus smartphone is a cellu-
lar handset which must use an open, commer-
cial operating system that supports third-party
applications. Apple's iPhone runs the Mac OS X
operating system, so at first glance it would
82
'We've been doing this
for 40 years and we've
got to the point where
some of these layers you
have to make smaller
wouldn't scale anymore,'
IBM Chief
Technologist
Bernie Meyerson
nanometers, about 1/2000th the width of a
human hair.
Intel will use the technology, based on a sil-
very metal called hafnium, in new processors
coming out later this year.
International Business Machines Corpration.
seem to fall into the smartphone category, but
ABI Research says the device will be closed to
third-party applications.
Industry experts have warned that Apple's
iPhone is "no smartphone" and is not as tech-
nologically advanced as many reports would
suggest. iPhone is undoubtedly clever and
capable, but it is not actually a smartphone,
that's all we can conclude according to the
smartphone's definition.
Such controversies, even before the launch
of iPhone can harm the fame, and resultantly
the sale of the device. Apple must get the
phone engineering part of the equation right,
and it is difficult to see how it will accom-
plish this with no track record in the indus-
try. Even though it is working with some
prominent suppliers, the task of putting
all the building blocks together cannot
be underestimated.
Wikipedia, the largest encyclopedia
available, states the definition of smart-
phone as any electronic handheld device
that integrates the functionality of a
mobile phone, personal digital assistant
(PDA) or other information appliance.
This is often achieved by adding tele-
phone functions to an existing PDA (PDA
Phone) or putting "smart" capabilities,
such as PDA functions, into a mobile
phone. A key feature of a smartphone is
that additional native applications can be
installed on the device. The applications can be
developed by the manufacturer of the handheld
This breakthrough will
allow processors to
become smaller and more
powerful.
expects its technique to debut next year in chips
made by its partners, which include AMD and
Japan's Toshiba Corpration.
Researchers are optimistic that this new
technology can be used at least through two
more technology generations out, when circuitry
will be just 22 nanometers.
The problem with the previous technology is
that the layer of silicon-based material is now
just 5 atoms thick, meaning lots of electricity
leaks out, resulting in wasted power and shorter
battery life. It's like running two faucets when
you only need one, results wasting more
sources than we actually use.
The benefits of the new technique can be
tapped in a number of ways. Transistors can be
made smaller, potentially doubling the total
number in a given area, their speed can be
increased by more than 20 percent, or power
leakage can be cut by 80 percent or more.
There are plenty of challenges for manufac-
turers in keeping Moore's Law on track. For
instance, it is becoming harder to make beams
of light narrow enough to etch circuitry on chips.
But this takes out what has been considered the
biggest number one roadblock. 
device, by the operator or by any other third-
party software developer. "Smart" functionality
includes any additional interface including a
QWERTY board, a touch screen, or even just
secure access to company mail.
Apple's iPhone runs the Mac OS X operating
system, so at first glance it would seem to fall
into the smartphone category, which might help
to justify its Rs. 30,000 plus price tag.
But the matter pointed out that the device
will be closed to third-party applications.
Therefore we must conclude at this point that,
based as per our current definition, the iPhone
is not a smartphone: it is a very high-end fea-
ture phone,
Regular phone, like so many others are
closed and controlled by an operator or device
manufacturer, whereas smartphones are sup-
ported by a third-party environment in which
independent software vendors compete to cre-
ate commercially successful apps.
Feature phones have third-party applications
too, but these are relatively weak and limited
applications that work with the middleware such
as Java and Brew. Applications designed for
smartphones can be written to access core
functionality from the operating system itself,
and are therefore usually more powerful and
efficient. The competition in an open environ-
ment also yields more cutting-edge, rich appli-
cations. 
 Telecom Muhammad Atif Kauser

Tough choices! The V3i is a great phone with TONS of ways

you can tweak and modify it, but it's been out for a while now.

Not to say anything about the form factor as it is

someone's personal preference. But in my opinion, SE
810i is not a bad option because when the screen
fades away, all other keys become inactive and only
the reverse (back key) works; the chances of unknown
dialing are minimized - if that is the reason for buying a
clamshell phone.
In size, V3i gets full marks, while the W810i is also
equally good in size and is not that thick that it would
refuse to enter into the pocket of a skin tight pair of
jeans - if you know what I mean.
The battery meter shows the exact levels so you
may get it recharged before it goes dead. The bars do
not drop suddenly towards the end like they may do in
V3i at times.
Motorola did a great job by embedding iTunes in
the V3i but the fact remains that the slow processor
makes you uneasy when your fingers work fast on the
keys and the response is very slow. You run ahead
and the phone takes a while to follow; a pity that it
does not have an FM radio.
The sound quality in V3i is not that good as
it is in the W810i. Mega bass function rocks
your ears with W810, especially when you are
wearing the head set. Though the headset in
the V3i is USB based, the W810i has a great
headset with music control offering superior
quality sound with the ease of use.
Camera wise W810i's 2 MP defiantly beats
1.23 MP of V3i, with W810i offering auto focus
and flash light for finest quality.
The additional memory of 512 MB gives
you more space to store those great quality
pictures on the W810i and the flash light
comes in handy during electricity breakdowns
at night. Though it consumes a lot of battery
but it's a handy tool in those bad times of no
light.
The firmware used by Motorola is the same
that it was using some four years back.
Another way stated, it is for some one who
wants a new phone with old features. Similarly
Sony Ericsson is required to further enrich their
firmware which is little bettered but enhance-
ment margins are there.

Synchronization is another issue that needs to be addressed. With Motorola the most awful
thing is that you can only use your cable to synchronize it. After installing the sync software
from the CD on your PC, it will prompt you how do you want to connect. You can only choose
between cable and Bluetooth as the third option of IR does not really apply. If you choose
Bluetooth, you will be disappointed by a message that says the software on the phone has to
have the same language as the sync software. God knows what this means but the fact
remains that despite trying so many options I was unable to do it
through the Bluetooth.
W810i on the other hand is a 'Maalai' (cream) on the Bluetooth. It
works just fine for anything you want to. SyncML lets you use your
phone for email through GPRS which the V3i does not let you do
so. 

84
 Flare Report Telecom

Telenor Pakistan, in its commitment to pro-

mote Pakistani art and culture, has part-
nered with Fire Records to launch Abrar-ul-
Haq's newest album, 'Naara Sada Ishq Aey'.

elenor Pakistan, in a partnership Fire launching Ali Zafar's 'Masty' album. We feel that

T Records has launched 'Naara Sada

Ishq Aey', a thrilling album by Abrar-ul-
haq. Pop singer is very excited about
his new album and expects the same response,
he has received previously. "I am delighted to
we have formed a natural bond that has music
in common."
Abrar-ul-Haq is not a one hit wonder and

"I believe this partnership of com- Third Album Released:

Second Album Released:
Title: "Majajni"
Over 6 million copies to date
1997

1999
be collaborating with Telenor Talkshawk. I Title: "Bay Ja Cycle Tay"
believe this partnership of communication and munication and music will bring Over 6.5 million copies to date
music will bring people closer. I also hope to people closer. I also hope to work
work with Telenor Pakistan on socially responsi- Fourth Album Released: 2002
ble initiatives of giving back to society." with Telenor Pakistan on socially Title: "MAl o Mal"
Abrar-ul-Haq, or better known as 'The Billo responsible initiatives of giving Over 10 million copies to date
Day Ghar Man', is a hot favorite in Pakistan and
one of Punjab's greatest assets in the modern back to society" Abrar-ul-Haq Fifth Album Released: August 1, 2004
age music field! 'Naara Sada Ishq Aey', as all of Title: "Nacha Main Audhay Nall"
his other albums contains Punjabi bhangra has proved his worth not only in our music
types quite pleasing to general punjabi public industry but also in outperforming in several Since the Launch, over 2 million copies to date
which forms a major portion of his die-hard social and welfare activities Abrar with his multi- has been soled and sale is on going on.
fans. ple talents is growing in popularity amongst The album is packed with Bhangra and cou-
Elaborating on the innovative promotional those who listen and love his music and ple of melodious tracks. The element of humor
campaign that comes with the release, Azim-ul- amongst those who have never listened to his is somewhat reflected in this album. Abrar is
Haq, Director Marketing, Telenor, said "Telenor Bilo. seen standing in 'Safaid House' (White House)
TalkShawk is the first brand to introduce online First Album Released: 1995 in the video of the title song, 'Naara Sada Ishq
album release. We will promote the album by Title: "Billo Day Ghar" Hay', depicts the current political situation in a
providing exclusive content, downloads of Mega Hit Album - Over 16 million copies sold. unique way. 
songs on our website and running a special Most number of copies sold of any music album
consumer offer coinciding with the launch of the in South East Asia.
album. We have also partnered with
GEO TV and Fire Records to provide
maximum publicity to the album."
Telenor Pakistan is going beyond
mobile communications and adding
value and color to the lives of people.
Based on the overwhelming market
response to Ali Zafar's 'Masty' album,
which was also launched in partner-
ship with GEO Network, this is yet
another effort to promote the industry.
Fire Record's Chief Operating
Officer Dr Akbar Yezdani, pleased to
have partnered with Abrar-ul-Haq and
Telenor Talkshawk, said, "Fire Records
are proud to release Abrar's wonderful
album that will take music to yet
another level. From pop bhangra to
RnB, Abrar has shown that his music
is and will grow with time. Abrar has
repeatedly re-invented himself each
time he does an album, and is no
doubt the biggest selling artist of
Pakistan."
"It is also our pleasure to be yet
again associated with Telenor
Talkshawk after our mega success in
Present at the launch ceremony were Geo TV Network's President Imran Aslam, Fire Record's Chief Operating Officer Dr Akbar Yezdani, Azim ul Haq
partnering with the TalkShawk team in Director Marketing, Syed Hasnat Masood Telenor Pakistan's Director Communication, and Brand Manager Telenor Pakistan Ali Murtaza.

85
 National
Mobilink' GPRS Service
Launched in West Indies
obilink, has extended its
M
GPRS coverage to West
Indies. By launching
GPRS/blackberry roaming
with partner network 'Cable & Wireless'
the official sponsor of ICC Cricket World
Cup 2007. Cricket lovers travelling from
Pakistan to the Caribbean island can
stay connected through Mobilink's
GPRS roaming services.
Due to the exclusive agreement with Cable & Wireless, Mobilink cus-
tomers will be entitled to avail a special 25 percent discount on roaming
rates during the Cricket World Cup. As the official cellular phone service
company of Pakistan cricket, Mobilink will work closely with the PCB to
support its events and delivers custom-made services that drive real ben-
efit to the game and its stakeholders. 
High Rates Stalled to Achieve
Broadband Target
TA believes that high tariff for broadband was the key hindrance
P to achieve the broadband proliferation target it had set in 2004.
Rates for broadband are quite high in Pakistan as compared to
other regional countries. Chairman Pakistan Telecommunication
Authority, Shahzada Alam Malik, said in a statement that there were only
51,000 broadband connections in 2006 against the government target of
200,000, which it had set to achieve in two years. Current numbers of
broadband connections are "embarrassingly low", we did try to reduce
the high tariff and also issued a determination.
Broadband rates are very low in India where competition had forced
BTL and MTL to decrease their charges from Rs 1,500 to 500.
A proposed plan has been handed over to the government, by a net-
work solution provider, suggesting that the prices of computers needed to
be reduced, private and public sector should join hands to develop free
Urdu website and substantial reduction in the rates of broadband to
encourage and connect more and more people with the high-speed net-
work. 
Teledensity Hits 35.4 Percent Mark
ellular mobile phone subscribers have crossed the unprece-
C dented number of 50 million with 1.5 million subscribers joining
each month. The number of telephone lines available to each
hundred persons (overall teledensity) has risen to 35.40 per-
cent in December 2006 from just 3.66 in 2001-02. Similarly, mobile
phone density has reached at 32.66 percent in January 2007. The tele-
com industry currently constitutes two percent of the GDP, which is
expected to rise upto three percent in the next three to four years. 
Pakistan's First Voice Portal
Launched by Mobilink
M
obilink launched its new "555 Sab Batata Hai" Voice Portal.
The "555 Sab Batata Hai" is voice recognition IVR service
designed to provide customers easy access to a host of value
added services such as ring tones, greetings, news, jokes,
cricket services, contests, horoscopes, recipes and other facilities.
Mobilink will add more categories to this service in the near future. The
voice portal is a first-of-a-kind service to be introduced by any cellular
company in Pakistan. This service is available for both prepaid and post-
paid customers. Customers can access '555 Sab Batata Hai' from any
handset by simply dialing 555 and pressing 'send'.
Asher Yaqub Khan, Director VAS, LDI & IR Mobilink describing the
service said that speech browsing is a unique feature of this service as
customers can now browse the IVR menu and access content by just
saying it out. They will be able to select the language, category content
and download options as well as browse the menu via the voice recogni-
tion system. 
86
Telecom Imports Climbs Up
he country's telecom imports
T were marginally up by 1.86 per-
cent during January 2007, on
MoM basis to reach $180.805
million taking the import bill for the
7MFY07 to $1.273 billion. Telecom
imports during the period under review
stood at $180.805 million against
$177.507 million in December, which
was a slight increase.
According to Pakistan Federal
Bureau of Statistics data the country,
has imported $59.102 million worth of
mobile phones, which was 13percent
down as compared to $68.01 million in
December 2006, while the other tele-
com related apparatus accounted for $121.703 million 11.15percent up
as compared to $109.497 million in December.
The market experts have defined the tremendous growth in the coun-
try's cellular industry to be the major reason behind the elevating imports
of mobile phones and other related apparatus.
The spokesman of Karachi Electronics Dealers Association (KEDA)
said that the market is moving in the positive direction and there is no
hint that the business had been affected, however, the lesser import of
mobile phone could be attributed to over trading.
If we go through the figures for the first quarter of current fiscal year
we observe that there was over 40percent growth in the mobile phone
imports and if we compare the seven month figures with the previous
year there is over 33percent growth in the imports. 
Ready Set Go for China Mobile
hina Mobile has paid $31.6 million
C to PTA as licence fee instalment
of the cellular company it
acquired last month, which is the
first chunk of $400 million investment plan
of the company. China Mobile paid total
Rs1.9 billion, which includes $29.1 million
as an instalment of initial license fee and
charges related to spectrum allocations and
technical services. With the latest payment,
the company cleared its accounts and is
free to press ahead with its investment plan by launching proper opera-
tions.
It merits mentioning here that China Mobile submitted the dues before
the deadline set by PTA. Paktel owed around $29 million to the PTA on
account of initial license fee and the authority wanted its parent Millicom
International to pay it before wrapping up operations in Pakistan, which it
couldn't. Asian giant has made a comprehensive study of the country's
telecom market to design a comprehensive policy before it entered into
the Pakistani market. 
Mobilink Launches Voice Portal
Service
obilink today
M launched its
new "555
Sab Batata
Hai" Voice Portal. The "555 Sab Batata Hai" is voice recognition IVR
service designed to provide Mobilink customers easy access to a host of
value added services such as ring tones, greetings, news, jokes, cricket
services, contests, horoscopes, recipes and other facilities. Mobilink
plans to add more categories to this service in the near future. The voice
portal is a first-of-a-kind service to be introduced by any cellular company
in Pakistan. 
 National

Ufone has Offered u Share PTCL Moving SC to Block Low

Service Internet Rates
akistan Telecommunication Company Ltd (PTCL) has posted

P
fone has launched a service,

U through which ufone pre-paid

customers will be able to send
balance from their account to
any one, by just sending a simple SMS.
Ufone has offered this free service to
inflated bandwidth bills to its clients from the IT-enabled indus-
try despite Lahore High Court's (LHC) dismissal of its plea
against the rate reduction ordered by the telecom authority. The
IT-enabled industry which includes, call centres, BPOs, software houses
and Internet service
facilitate their customers and help them providers are enraged by the
enjoy the exciting value added services. 'persistent' inflated billing on
The method of sharing your balance the part of the telecom giant.
with any of ufone customer, simple send PTCL is moving the apex
a message as per following example court of the country against
Pakistan Telecommunication
"03324117278 u2u 250" Authority (PTA) determination
send it to 828" on reduction of Internet
bandwidth rates.
The service is free and the receiver Ever since the new man-
will receive the exact amount you have agement took over the tele-
sent.  com giant, the PTCL has
never accepted a single decision of the regulator. The regulatory author-
ity earned some relief when the LHC dismissed PTCL's appeal against
its decision on bandwidth tariffs. PTA's decision of new rates was to be
Major Reshuffle seen in PTCL top implemented from January 01, 2007 but was withheld after LHC stayed
the authority's order in the first hearing of the case in December last
year. PTCL's move to file a plea in Supreme Court would delay the
Management implementation of PTA decision by at least another 6 months till new
backbones of private operators become operational. 
alid Irshaid has been appointed

W by the board of directors of

PTCL as the President & Chief
Executive Officer (CEO) of
Pakistan Telecommunication Company Ltd
Mobilink to Invest US $ 700
(PTCL), to succeed Mohamed Bamakhrama
who will return to Etisalat UAE. Irshaid has million in Pakistan this Year
over 25 years experience in the telecommu- obilink has acquired a state-of-the-art technology to monitor
nication and information industry. Before joining PTCL, he was president
of Middle East & Africa at FLAG Telecom and prior to that he was, direc-
tor general of the Palestine Telecom Corporation (PALTEL) and manag-
ing director for the Investcom Group in Beirut Developing Data &
Business Communication Services in Lebanon.
M nation-wide cell sites and address network and customer
issues. Multi-vendor and multi-technology environment tech-
nology environment had been created to monitor and rectify
the countrywide network. The advanced data and technical facility was
already running from August last year.
He was also with Emirates Telecommunications Corporation - Etisalat The system is backed by more than 200 technical persons, which
for more than 16 years where he was responsible for the development will be supervising 10 mobile switching centres (MSC) under one roof.
and deployment of a variety of major initiatives and key services such as The setup has a fully functional
cellular, data, value-added services and multimedia. Irshaid is no IT and data centre to manage
stranger to Pakistan - he holds a Bachelors of Electronics Engineering billing processes, besides cus-
degree from NED University of Engineering and Technology, Karachi.  tomer relationship management
(CRM) operations.
Detection of the fault and
conveying the technical staff for

WLL Companies to Surrender complaint rectification to the concerned staff will hardly take any time
now. Explaining the features of the NOC, high official of the company
illustrated that the centre is providing extremely balanced network,
Their Licenses which was progressively meeting the current and future demands.
He said the unit had provided the base on part of a continuous pro-
ireless Local Loop compa-

W
gram for taking service standards to the next level, adding the centre
nies have decided to give was a natural up- gradation towards addressing network and customer
up their licenses back to issues efficiently.
Pakistan As the Mobilink moved ahead with the rapid expansion projects to
Telecommunication Authority, after support the growing network of services, this technical facility would
PTCL's denial to facilitate them with enable the company to provide efficient services to its customers, he
infrastructural services. Eighteen com- added. 
panies had acquired WLL license, to
provide the consumer with telecom services, particularly in rural areas.
WLL companies had to start their services with in 12 months of acqui-
sition of license, which they failed even after 2 years of the deadline. The
Telenor Begins Services in
Southern
companies believe that PTCL is not providing them with sufficient servic-
es as per their agreement with PTA on the basis of license.
On the other hand, PTA is trying to resolve the issue, to minimize the
hurdles for WLL operators for rolling out the network. 
Chitral
elenor has commenced

T its services in southern

parts of Chitral from
Drosh upto Bakarabad
on the outskirt of the town. Mobile service would be extended upto
Chitral town soon and then onwards to Mastuj subsequently. It may be
noted that the earlier operating mobile company has not been able to
provide quality service and consumers are expecting much better service
from 'Telenor'. 
87
 International

Orascom CEO Quits Hutchison Board

rascom Telecom CEO Naguib Sawiris stepped down as director of Hutchison Telecom

O International Ltd. Although his resignation triggered speculation that Egypt-based

Orascom was likely to sell its stake in HTIL, Sawiris denied the possibility. Asked why he
had stepped down as HTIL director, Sawiris told DNA Money, "the company is less inter-
esting without India." But, he refused to comment on why Orascom would like to hold on to its equi-
ty in HTIL, if it was "less interesting" without India.
In February, HTIL decided to sell its entire stake in Hutch Essar to Vodafone for $11.1 billion.
Following this, Sawiris finds HTIL "less interesting." Michael John O'Connor, Orascom's investment
and business development officer, will replace Sawiris as a non-executive director, HTIL said in a
statement on Monday, but gave no reason.
The HTIL statement said, "Sawiris has no disagreement with the board and he is not aware of any matter relating to his resignation that needs to
be brought to the attention of the shareholders of the company." 

Nokia Supplier Perlos Quits Finland Production

innish company Perlos, which makes mobile phone casings for Nokia, is reported to quit production with the loss of 1,132 jobs, as part of a

F bid to return to profitability. As per group's statement the company will discontinue all production operations in Finland and its two facilities in
North Karelia by the autumn of 2007 at the latest. Perlos revealed that it would also cut overlapping functions in the organisation, which will
lead to personnel reductions in other functions in Finland as well, where it employs a further 200 employees.
The Finnish job losses were included in some 4,000 redundancies Perlos announced in January in Europe, Asia and North and South America for
2007, representing a third of its workforce. Perlos has been hit by falling demand from Nokia, traditionally its most important customer, and fierce com-
petition from Asian competitors. The group has said it intends to make savings of 130 million dollars a year from 2007. 

QTel to Acquire Kuwait's Wataniya

atar Telecom (Qtel) is to acquire 51 percent of Kuwait's National Mobile Telecommunications Co.

Q (Wataniya) in a 3.7 billion dollar deal. Under the deal, Kuwait Projects Co. (KIPCO) has agreed to
sell its entire 51 percent stake in Wataniya to Qtel for $ 3.7 billion. This deal will be the largest-
ever acquisition by a foreign company in Kuwait. KIPCO is a holding private company, led by the
emir's younger son Sheikh Hamad Sabah al-Ahmad, and is managing assets of around 15 billion dollars. It
was one of the main founders of Wataniya.
Wataniya, which began operations in 1999, is one of two mobile telephone operators in Kuwait. The other
is Mobile Telecommunications Co. (MTC), established in 1983. Wataniya currently operates in northern Iraq,
Tunisia, Algeria and Saudi Arabia, besides winning a licence to operate in the Palestinian territories.
Qtel is 55-percent-owned by the government of the small but gas-rich Gulf emirate of Qatar. It has a GSM subscriber base of 419,000 for a popula-
tion of about 650,000. 

Telefonica Looks to Sell off 'Big Brother'

panish telecommunications group Telefonica has declared that it might sell all or part of its control-

S ling stake in Endemol, inventor of the "Big Brother" television format, which it has struggled to fit
into its business. There had been speculation that Telefonica wanted to withdraw from its 75.0-per-
cent interest in Endemol which is capitalised at 3.4 billion dollars. The Big Brother concept, involv-
ing the isolation and continuous filming of a group of people in an enclosed space to make drama out of
human relationships, has become popular with television viewers across the world. Spanish broadcaster
Gestevision Telecinco said it would meet Italian owner Mediaset SpA to mull a potential bid for the Telefonica stake. Telefonica bought Endemol in
2000 for 6.4 billion dollars at the height of the internet technology market boom, but has since had to write down the asset. 

Oman to Issue Second Landline Licence

man is in the process of liberalising its telecom sector further by issuing a second landline operator licence, proba-

O bly this year or early next year. The move is not only to encourage healthy competition in the telecom sector, but
also to enhance privatisation and institutional reforms. Telecom major Omantel said that the government was
expected to issue a second landline operator's licence this year. Though the authorities have not fixed a timeframe
for a second fixed line operator, it is learnt that the entry of a second fixed-line operator is imminent.
Four regional international telecom majors had already carried out feasibility studies on landline services in Oman last year. An Asian telecom
major is also exploring the possibilities of seeking a licence for operating fixed-lines, in association with a local firm.
The fixed-line base of Omantel as at the end of December 2006 stood at over 271,000 as against 258,000 as at the end of December 2005. Oman
Mobile no longer enjoys monopoly as a second public mobile licence was awarded to Nawras in 2005. Oman Mobile enjoys a market share of 72 per
cent (1.246 million subscribers). Total mobile phone subscribers in Oman stands at over 1.7 million. 

Tandberg TV Talks to Ericsson, Plans Statement

orwegian digital broadcasting systems maker Tandberg Television agreed to a takeover bid from Sweden's Ericsson. Ericsson launched its

N offer of $17.08 per share in cash, valuing the Norwegian company at $1.38 billion and trumping Arris's earlier $1.2 billion cash and shares
bid. Ericsson made its offer on February 26, bidding above the Arris's offer which was launched in mid-January. Tandberg TV shares have
traded above the Ericsson bid level but the stock fell on Tandberg TV's announcement that it recommended the Ericsson offer and was down
2.5 percent at 107.25 crowns at 1057 GMT, still above the bid level.
Ericsson has already secured an 11.7 percent stake in Tandberg TV and has received pre-acceptances for its offer from shareholders with an addi-
tional 15.7 percent of the stock, Tandberg TV said. 

89
 Press Release

Dancom Online Starts WiMAX Services

ancom Online has launched WiMAX Internet broadband services in Pakistan. Wimax broadband service will allow users to connect them-

D selves with internet wirelessly. The company has offered this service initially in three major cities. WiMAX internet connection is very simple
to install, and can be accessed by any one very easily. Wireless broadband will greatly
improve the up-time of internet, allowing the users un-interrupted access to internet.
Evolution of WiMAX, will reduce the broadband tariffs; which will result into the greater growth of
broadband users in Pakistan. According to CEO of Malaysian Company, DANCOM Online, Mr.
Luqman Kamil, initially WiMAX services has been started in three cities; Islamabad, Lahore and
Karachi, though the service will be expanded through out the country in near future. Wireless inter-
net will fully meet the internet needs of corporate and business sectors of the country. Roll out of WiMAX is another revolution in the broadband con-
nectivity. 

Ericsson First in Mobile IP Telephony

ricsson has demonstrated 3GPP IMS multimedia telephony over HSPA on two prototype HSPA feature phones to become world first in

E Mobile IP Telephony. The demonstration was a SIP session capable of supporting flexible media handling of duplex voice and video, in com-
bination with text chatting and file/image transfer in same session. The focus for the demonstration was to show end-user characteristics for
an IP-based multimedia telephony session over HSPA. Anders Norrga, Ericsson's marketing manager for IMS Multimedia Telephony,
described the service as "Because it is IP-based, this new standard is a feature-rich technology. What we want to do with the demonstration is show
operators that we can evolve their telephony networks into multimedia networks based on IMS architecture. This is one solution based on IMS that
can deliver both fixed and mobile IP telephony."
With Ericsson's IMS multimedia telephony solution, operators can evolve their mobile softswitches or AXE or TSS for fixed networks into one
telephony solution supporting a multimedia experience over both mobile and fixed networks.
Standardization bodies 3GPP, on the mobile side, and ETSI TISPAN, on the fixed side, have worked together to develop the converged industry-
wide standard 3GPP/ETSI TISPAN IMS Multimedia Telephony. With Ericsson leading the way, the new standard technology will help operators move
into the future while retaining use of legacy systems.
Norrga says: "This is a convergence technology that offers operators seamless mobile and fixed access, a common core system for mobile and
fixed networks, and multimedia telephony." 

Kingston Technology Releases High RAMs

ew 4GB PC6400 HyperX Kits Take Performance Computing to New Heights,

N Lower Price Points. Kingston® Technology has announced its 800MHz DDR2 low-
latency HyperX memory, which is available in 4GB capacity kits and 2GB mod-
ules. The ability to reach higher speeds while using less power makes the memo-
ry a perfect choice for overclockers and PC enthusiasts. Scott Chen, Vice President, APAC
Business Development, Kingston has told that Kingston low-latency HyperX memory kits
are ideal for gamers or enthusiasts wanting a high speed, low-latency memory solution.
Another benefit of going with low-latency 4GB kits is an overall lower system power require-
ment compared to high frequency over-clocking.
Available in 1-, 2- and 4GB memory kits as well as modules ranging from 512MB to 2GB
capacities, the Kingston HyperX DDR2 800MHz low-latency memory supports the latest in
high-performance computing. Each module completes 24 hours of burn-in reliability testing,
extensive dynamic testing as well as visual inspection. HyperX DDR2 memory comes with a
lifetime warranty and free technical support. 

Visionet Hired to Scrutinize Loan Defaulters

isionet Systems Inc. has become amongst firms hired by investment-banking firms and investment firms that bought mortgage-backed securi-

V ties to scrutinize sub-prime loan portfolios and identify loans that violate their contracts so they can tell the originators to buy them back, as
per Wall Street Journal. Efforts by several major banks and Wall Street firms to unload bad U. S. housing loans are speeding up a shakeout
in the sub-prime mortgage industry. As more Americans fall behind on mortgage payments, Merrill Lynch & Co. J.P. Morgan Chase & Co.,
HSBC Holdings PLC and many others are trying to force mortgage originators to buy back the very high-risk, high-return loans that the big banks
were eager to acquire in 2005 and 2006.
Arshad Masood, President of Visionet Systems Inc., says his company is currently working with three midsize Wall Street firms to audit the loans
they've purchased, identify mortgages that may be eligible for repurchase and make a case for why they should bought back.
Merrill demanded in December that ResMae Mortgage Corp. -- which sold it $3.5 billion in subprime mortgage loans, or loans to borrowers with
poor credit records -- buy back $308 million of loans where the borrowers had defaulted.
But in recent months, as home-price appreciation fell and borrowers faced increasing interest rates, more people defaulted on their mortgages.
That sparked demands by Merrill and others that they have the contractual right to demand the sellers buy back the loans. Under mortgage contracts,
mortgage originators must often repurchase loans that default very early in their lives or that come with underwriting mistakes, such as a flawed prop-
erty appraisals. 
90