Rob Dabling

Rob Dabling
Syracuse, UT 84075
Rob.Dabling@gmail.com
tel 801.589.8383
www.linkedin.com/in/robdabling

National Account Sales Manager

Account Development Sales Strategy Sales Leadership

A senior sales executive with more than 14 years experience leading all facets of sales, divisional growth and
business development. Recognized for goal achievement, sales leadership, strategic planning and execution
skills.
Professional Strengths

Sales leadership
Sales strategy
Mass, Large and Small
Channel retail sales
Analytics and metrics
Distributor/Broker
Management
Account Management
and Growth
Career Progression

Negotiations
Business development
planning
Budget creation and
management
Creative deal structuring
Management and
Organizational Skills
Demand Planning

Cross-functional
leadership
Attracting, coaching and
mentoring talent
Interpersonal skills
Departmental build-out
and growth strategy

Nestle USA Ice Cream, Novelties Division, Salt Lake City, UT

Key Account Manager (2009 2015)

2003 2015

Recruited to manage key accounts in Utah, Idaho, Oklahoma, Missouri, Arkansas, Wyoming, Iowa, Kansas,
Dakotas, Minnesota and Montana. Accounts include Costco, Albertsons, Kroger, Associated Foods, Hy-Vee,
Fareway, Pyramid Foods, Harps, Homeland and other large accounts. Accomplishments include:

Awarded Category Management recognition by Homeland, 2010

Increased YOY sales with Homeland by 23%
Awarded Category Captain with Homeland and Harps, to produce ice cream schematics
Awarded Category Reviewer with Hy-Vee, to verify schematics
Increased Nestle sales at Hy-Vee from $4.2M to $9.0M in 3 years
Consistently received above average reviews from both managers and clients

Sales Manager (2006 2009)

Supervised the activity of sales personnel, including hiring, performance reviews, training and compensation;
managed revenues and ROI; developed, maintained and expanded new and existing accounts; covered
territory comprised of Utah, Oklahoma, Missouri, Arkansas, Wyoming, Montana, Seattle, Portland, Nevada,
New Mexico and Denver. Accomplishments include:

Received the Nestle Ice Cream Sales Leadership award twice for outstanding job performance
Recognized in Small Format Sales for increased sales of 17%
Laird Snelgrove Sales award for outstanding leadership and sales for growth in NW Division by 22%
Awarded Category Captains to produce ice cream schematics for all Independent Grocers
Received outstanding reviews for superior sales performance
Managed accounts with 180-190M in sales
Managed Brokers/DSD distributors in UT, OK, AR, WY, MT, WA, OR, MO, NM, CO, NV.

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801-589-8383 Rob.Dabling@gmail.com

Rob Dabling
Account Manager (2003 2006)
Recruited to improve sales and development of new accounts; generated account-based sales plans using
analytics and account schematics; and supervised staff. Accomplishments include:

Recognition received each year for meeting or exceeding annual quotas and staying within budget
Developed the Ice Cream Category for Associated Foods, resulting in double digit growth 2003-2007
Awarded Category Captain by Associated Foods produce ice cream schematics
Developed schematics used in all Independent Grocers in Utah, Idaho and Montana

Acosta Sales Salt Lake City, UT

Account Executive

2001 2003

Improved sales by expanding categories and use of account-based planning; developed, maintained and
expanded sales to a wide variety of key accounts, including Clorox, Kelloggs, Aurora and Heinz products;
large accounts included Smiths, Albertsons, Associated Foods and Harmons. Achievements include:

Developed an account-based selling approach thats still in use today

Used 20+ years of industry knowledge to gain new accounts and territories, successfully growing the new
accounts by $12M in 2 years
Received awards from Aurora Foods for outstanding sales production

Mancini / Marketing Specialists Salt Lake City, UT

Account Executive

1998 2001

Developed, maintained and expanded sales to a wide variety of key accounts; in addition to covering those
accounts named at Acosta, covered Unilever, Birds Eye and other lines; large accounts included Smiths,
Albertsons, Associated Foods and Harmons. Achievements include:

Regular presentations to companies and supervision of all aspects of account plan development and
execution
Received awards from Aurora Foods for outstanding sales production, 1998 2003

Albertsons Salt Lake City, UT

1976 1998
Category Manager (1993 1997); Store Director (1987 1993); Manager and Asst. Manager (1979 1987)
From mid-management to store leadership and beyond, learned and ran every aspect of store operations,
supervision of personnel, purchasing, sales and category management. Achievements include:

Recognized as Store Director of the Year, 1989 1992

Awarded National Category Achievement recognitions for 3 consecutive years of superior account
management, 1994 1996
As category manager, improved sales and profitability at least 15% each year, 1993 1997

Education
Bachelor of Arts, Business Administration (with honors)
University of Phoenix

1997
Salt Lake City, UT

Affiliations

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Utah Food Industry Association

Iowa Grocers Association
National Frozen Refrigeration Association
801-589-8383 Rob.Dabling@gmail.com