DRESSFORMER

Project reference: 663113

Funded under: H2020-EU.2.1.1., H2020-EU.2.3.1.

Virtual 3D fitting room for online shopping

From 2015-04-01 to 2015-08-01, ongoing project

Project details
Total cost:

Topic(s):

EUR 71 429

ICT-37-2014-1 - Open Disruptive Innovation Scheme (implemented

through the SME instrument)

EU contribution:
EUR 50 000

Call for proposal:

Coordinated in:

H2020-SMEINST-1-2014

United Kingdom

Funding scheme:
SME-1

Objective
DRESSFORMER is a B2B/B2C platform technology allowing the user to virtually try on clothing pre-purchase and receive
personal or professional feedback. The virtual fitting rooms are based on photorealistic 3D avatar & 3D models created from 2
photos of the cloth providing accuracy within 1 cm precision. Dressformer's fitting technology increases profitability of
retailers by addressing fitting & likability simultaneously, hence reducing returns - better and faster than competing
approaches. The current method for trying and visualizing clothes on online stores is highly ineffective as it only allows users
the possibility to view clothes in a 2D picture or on a mannequin, resulting in extra costs due to returns from poor fitting
purchases. Returns constitute more than 40% of items bought online. Out of them 20% of returns are due to poor fit. 80% of
the online customers will not buy clothing online again. Dressformer proposes a try on button integrated with any online
store. The function is based on a patented innovative technology that automatically generates a 3D model of a garment.
Once pressed the online user is redirected to a pop-up window with 3D image of a dress worn by a 3D avatar that creates a
virtual replica of the online buyers body. Dressformer generates simulations of clothing on the human form, including a
realistic 3D rendering that displays imperfection and a heat map noting where different sizes will fit tightly on the body. The
users will input their hip, waist and chest measurements into the online fitting application. Once the measurements are
inserted the virtual avatar morphs into the natural shape and curves of the individual users body while taking materials and
elasticity into consideration. This will allow online retail consumers to try on various garments and give them the ability to
clearly and accurately distinguish between materials, textures, shapes, folds and embellishments.

Coordinator

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Research
and Innovation

DRESSFORMER LTD

United Kingdom

United Kingdom

EU contribution: EUR 50 000

Participants
CAMICERIA GIOVANNI TACCALITI SRL

Italy

Italy

EU contribution: Not available

WARDROBA SRL

Italy

Italy

EU contribution: Not available

Last updated on 2015-05-06

Retrieved on 2015-05-31
Permalink: http://cordis.europa.eu/project/rcn/196649_en.html
European Union, 2015

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Research
and Innovation