Corporate fundraising and sponsorship

Corporate fundraising
KnowHow NonProfit
This website includes four simple rules to follow when undertaking corporate
fundraising. These are useful tips that can be used alongside additional reading on
this topic.
How to write a corporate sponsorship proposal
eHow
This website includes basic tips on writing proposals for corporate sponsors. The
website also includes step-by-step tips on related issues such as how to find
sponsors and how to write letters to them.
Finding sponsors for your event
Resource Alliance
Short guide with nine key steps on how to win and keep event sponsors.
A guide to external sponsorship for your club or society (2012)
Student Union University of Greenwich
Although this guide was designed for university students to raise funds for their clubs,
it provides basic information for other users about how to seek corporate sponsorship
including developing a relationship with the sponsor and making the 'ask'.
Templates and examples for sponsorship letters and proposals
Corporate sponsorship is a good way to finance a project or event. Writing a letter
and proposal to a potential sponsor is often the first and most crucial step to building
a relationship with them and making the 'ask'. Below are a few examples of templates
for letters:
- Template of a sponsorship letter for an event - Soroptimist: Best for Women.
- Example of a sponsorship letter for an event (Notice that the second paragraph of
the letter provides concise information about the organisation's work and potential
outcome of the event) - Gsmyc.
- Template of a sponsorship proposal - UNA Canada.
Helping companies helping charities: working together in and out of
recession (2009)
Charities Aid Foundation
This report presents the findings from research that surveyed 161 charities to find out
what they wanted from companies. It includes some practical guidance for
companies on how to increase the effectiveness of their charitable giving programme
during the recession and beyond.
Social media tools
How to use social media tools
The following sources provide users with basic information about a range of social
media tools and online tutorials on how to use them:
Common Craft provides introduction about different social media tools e.g. twitter
and wikis, in text and video formats.

Community How To includes examples of digital tools and how they can be used for
various activities such as fundraising, organising events, measuring outcomes and
impact, and managing projects.
Grow your charity online is Google's online learning hub for charities that includes
tools and advice on how to use the Internet to promote charitable causes and raise
donations.
Youtube includes a diverse range of video tutorials, and it is where you can search
for videos such as learning twitter one minute at a time or how to use facebook.
Wonder How To includes a range of videos that can be found using a searchable
database.
Message in a box includes guides and tips on how to use a range of tools such as
creating an audio piece and videos.
Big ideas for a small communications budget
Charity Comms
The list includes a range of digital tools and how it can be used to meet different
purposes e.g. to create social network, blog tools and publishing tools.
How to use social media for fundraisin
Vimeo includes videos with advice and suggestions of how to use social media tools,
e.g. micro-financing and social media. Users can also upload a video, e.g. about their
organisation or event, and then signpost others to view it.
Youtube: Setting up your non-profit channel includes instructions to upload videos
about the organisation which can help to raise its profile.
Black Baud website includes podcasts about how to use social media tools to
develop fundraising strategies.
Mad Mini. Regular newsletters to stakeholders including current funders is a good
way to raise the organisation's profile and keep stakeholders up to date with current
work and successes. Mad Mini is a good tool for users to set up their email marketing
and it is free for a small mailing list.
Social Brite: Tutorials on social media is targeted at non-profit organisations and
includes advice and tips on how to achieve the most impact from social media tools.
Topics include tips for writing a blog post, online networking, and how to make giving
on your site more social.
Social Brite: 24 tools for fundraising includes 24 tools for online fundraising.
Social media planning guide for voluntary sector organisations
NAVCA and ICT Champions
This is a short and practical guide designed for voluntary sector organisations which
will help them develop a social media strategy. It is targeted at users with limited
knowledge of how to use social media as a tool to plan and deliver services.
Social Media and Marketing podcast (2011)
The Campaign for Learning
This podcast is targeted at voluntary and community organisations. It will provide an
explanation of social marketing, and how to use social media to target users and
potential funders.
Event fundraising

Code for event fundraising

Institute of Fundraising
This web page sets out legal requirements and good practice guidelines for
fundraising, including a section on planning and delivering an event.
To find the information you need to go to the home page, click on the 'Guidance' tab
at the top of the page followed by the 'Code of fundraising' and then the 'Guidance'
tab.
Idea: Use corporate sponsorship to part or fully fund your event. Refer to the
resources under the corporate fundraising section on this web page.
Oxfam
Oxfam have produced some information and guides for event fundraising.
Events fundraising: Top 10 tips for organising events (2011)
The Campaign for Learning
This podcast will provide ten tips on events fundraising. It should ideally be used with
other resources to further develop your knowledge and understanding in this area.
A transcript of the recording is also available.
Individual giving
How can I learn about researching and cultivating individual donors? (2007)
Foundation Centre
Foundation Centre is an organisation based in the USA. This website provides
information about how to develop and maintain a strategy for individual giving, and
information is presented in audio, video and powerpoint formats.
Give as you earn
Charities Aid Foundation
This is a payroll giving scheme to encourage employees and companies to give. The
money is deducted from employees' pay before tax, and encourages the company to
match employees' donations. The website includes an employer search to find
employers that are part of the scheme.
Social enterprise
A business planning guide to developing a social enterprise (2007)
SENScot
SENScot supports social enterprises in Scotland. It has produced this guide to offer
business advice on planning and management for social enterprise start-ups, with
particular voluntary and community sector organisations.
Social enterprise in the 3rd sector (2007)
Social Enterprise London
This guide is designed to help third sector organisations explore and choose the
appropriate structure for their organisation.
Social enterprise starting point guide (2007)
Social Enterprise London
This guide explores basic issues facing start-up social enterprises. It will help

summarise your own specific needs to make informed decisions about your next
steps.
Social enterprise resources (2010)
NAVCA
This is a comprehensive list of free electronic resources to support the development
of social enterprises, and is targeted at voluntary and community sector
organisations but can be used by other social entrepreneurs. It includes links to
resources on marketing and branding; introductions to enterprise; finance; legal
structures; and business and planning.
Strategies and tools: Other
Free ebooks on fundraising
Network for Good
The website includes free ebooks on fundraising including the Nonprofits Email
Marketing Guide and the Online Fundraising Guide: 12 winning strategies to survive
and thrive in a down economy.
Building relationships with funders and commissioners
Women's Resource Centre
This guide provides users with information and practical tips on how to engage with
and develop relationships with funders and commissioners, including how to present
your case and how to prepare for an interview. Although the guide was developed for
the womens sector, the information and advice is applicable for charities working in
other sectors.
Budgets and full cost recovery
Budgets
The Community Accounting Network
This webpage provides the user with guidance notes on how to prepare budgets.
Full cost recovery
The Community Accounting Network
This webpage introduces the user to the basic techniques of full cost recovery along
with spreadsheet templates to support its application. It also includes other templates
and information for managing budgets and reporting.
Full-cost recovery toolkit software
ACEVO
This full-cost recovery toolkit software can downloaded for free from the ACEVO
website.
Partnership skills
Collaboration for communities: Giving power to partnership (2010)
Locality
Toolkit includes frameworks for planning and organising partnership work. For more
resources see theLocality website.
Working together to achieve your mission: a model for collaborative
working (2006)

NCVO
Guidance on issues to consider when working in partnership. Other resources on this
topic can be found on the NCVO website.
Writing skills
How to write a winning tender (2009)
ACEVO
This factsheet covers key issues to consider when writing a tender.
Writing successful funding proposals
Women's Resource Centre
This guide has been designed to help users write proposals for charitable trusts and
foundations.
How to write a fundraising proposal (2003)
The Resource Alliance
This guide, an extract from a book, includes advice on planning an approach,
targeting a proposal, and content of the proposal.
Top tips for successful bid writing video (2011)
National Family Learning Network and Routeways
This short video was recorded with Routeways, a voluntary and community
organisation, and provides practical advice on writing bids from a practitioner's point
of view.
Role of volunteers and Board members
The trustees guide to fundraising (2007)
The Institute of Fundraising
This guide aims to help trustees play a more proactive role in fundraising strategy
and activities for their charities.
Codes of volunteer fundraising
The Institute of Fundraising
This web page includes information for good volunteer management including a
document that defines the codes of fundraising practice.
To find the information you need to go to the home page, click on the 'Guidance' tab
at the top of the page followed by the 'Code of fundraising' and then the 'Guidance'
tab.
Additional skills and knowledge: Other
Free or low cost services and goods to registered charities (2010)
The Campaign for Learning with funding from Wigan Borough Partnership
This document includes a list of organisations and companies that offer free or low
cost goods and services, including IT support, creative support, office equipment and
legal advice.
Little blue book (2010)
New Philanthropy Capital
This is a concise and practical guide to help charities assess their effectiveness in six
areas, such as finances.