7.

3 SALIENT FEATURE OF PROVINCIAL TOURISM POLICY

The Role of Public Sector.
In one word Facilitation or it should act as a facilitator and not as a inhibitor.
I. Direct role of the Government :
(a). To provide basics such as :
- Roads - Electricity - Security & Sense of it
(b). Government Departments responses in terms of prompt action viz-a-viz private investors and
stakeholders in tourism e.g : - Utilities (WAPDA,Gas etc) : To provide utilities & repair
breakdowns. - Health : Health cover & emergency response. - Police Emergency : Security with
a tourists friendly approach. - Telecommunication : Contact with rest of the world. - Local Govt :
Road clearances, fire fighting etc.
( c ) Opening up new touristic areas where initial private investors are shy e.g opening up of
Gabeen valley / Sulaton Valley, Kumrat valley, Supat Lake/Meadows and creation of rest areas
with installation of sign boards etc. (d) Generate extra activities to bring tourists in collaboration
with private sector:
- Establishment of Chairlifts at all feasible touristic sites especially those having skiing potential.
- Water Sports facilities at Naran-Kaghan, Kalam-Mahudhand and at all other feasible sites. Tentage Village with all allied facilities especially to beat the summer heat and make available
appropriate accommodation facilities to interested for all segment of society. - Setting up of
base-camps for mountaineering & trekking in close proximity to mountains where tourists can
learn and practice mountaineering & rock climbing etc. (e) Opening Up Government facilities to
Tourists
- The rest houses of various Government Departments, to be opened for tourists by leasing out to
private sector through TCKP with a share/priority consideration of the officials of the owner
departments.
II. Subtle / Indirect role of Govt:
- The Government should provide a positive tax regime for tourism sector. - It should undertake
positive intervention on the analogy of Ministry of Petroleum as they have made it mandatory at
all the Petrol Pump would host toilet-tuck shops etc. - Improving perceptions by the Ministry of
Tourism through Worldwide Media that all is not that bad and thereby create a niche for Pakistan
Tourism. - Coordinating the efforts of various stakeholders through regular holding of
conferences, seminars, workshops etc. - Capacity building arrangements for the officials in the
public sector and representatives of private sector in all tourism related activities. - Provision of
Information through global media and local newspapers, journals etc. - Relevant Tourism
Department should act as a watch dog for ensuring that cultural norms, traditions, environmental

issues and quality of services are maintained. - Ideally the functions of Department of Tourists in
the Ministry may be delegated to the Provinces. III. Role of Federal Government :
- It should be coordinating efforts of provinces to project Pakistan in favorable light as an
international tourists destination. - Coordinating efforts of provinces for inter-provincial
interaction and cooperation in tourism related activities. - Ensuring that Federal taxation regime
is favorable to tourism sector in the provinces.
IV. Role of Provincial Governments :
- Ensuring infrastructural support to tourism sector viz roads, utilities etc. - Ensuring quality
services provision to tourists by service providers at the grass root level, thus role of controller
tourists services (Federal Govt) would need to be transferred to the Provincial Governments. Ensuring developing institutional synergy in Provincial Government Departments like Wildlife,
Culture, Forestry, Environment, Archaeology etc. for promotion of tourism.
V. Role of District Governments :
The District Govt have a number of town committees, municipal committees, municipal
corporations and district councils. They can improve tourism by:
- Keeping the cities / towns neat & clean. - To control the building of hotels & restaurants under
the Municipal enactment already promulgated. - To inspect cleanliness of hotels & restaurants. To install directional boards & improve historical sites. - To build children plan parks. - To open
their rest houses to tourists. 7.4 Explanation: Under the 18th amendment the Federal Government
have transferred to the Provincial Government in the Tourism Department Pakistan-Austrian
Institute of Hotel Management (PAITHOM), PTDC Motels, Hotels, TICs located in this
province, Malam Jabba Resort limited. The assets transferred are not in a condition to efficiently
cater the objectives for which they were created, therefore, it is imperative to restore, rehabilitate,
modify and add where required to the existing or demolished structures. In addition to the assets
approximately 247 employees of PTDC coming in with the assets, whose two years salaries are
pitched Rs.100 million. The provincial government has to retain these employees however it has
been decided by the Federal Government that the provincial government has the authority to
decrease or increase number of employees on need basis keeping in view their performance.
Initially we may fund it from the scheme under consideration and once all facilities are resorted /
fully operational we may transfer their salaries to establishment sides for financing through grant
in aid from Finance Department as well as from the proceeds of the income accrued to these
assets. Professional team of experts has to be hired to undertake the civil works provide detailed
drawing and design, supervise M&E and execute till completion the scheme. Already the
government has determine as a policy mater that consultants @ Rs. 2% of the total cost of the
PC-I have to be engaged for M&E as well as consultants are also to be engaged @ Rs. 3% of the
total cost of the project to provide detailed designs and shall be responsible to the department and
the provincial government for in time execution and completion of the scheme. The PDWP may
give it principle approval and allow the DDWP to considered and approve each and every
individual component of the scheme on actual costs. 8. Annual operating and maintenance cost
after completion of the project: The sub schemes would be operated initially by the public sector

to assess the income and expenditure and thereafter, determine a frame work at provincial level
for leasing out these assets on public-private partnership basis wherever feasible.
9. Demand and supply There is enormous potential for tourism in the northern Khyber
Pakhtunkhwa scenic beauty and hills in the north, Ghandara civilization and other rich cultural
heritage in the plains and archeological sites and rugged terrain in the south. The corporation
intends to capitalize on the comparative advantage of the province in the tourism sector.
10. Financial Plan and mode of financing Rs. in million
------------------------------------------------------------------------------------------------------------------------- Amount for Amount for Capital Recurring Sources Expenditure
------------------------------------------------------------------------------------------------------------------------- I (a) Government sources: (Federal/Provincial) Provincial
(i) Grant 300.000 million (ii) Loan NONE (iii) Equity Investment NONE (iv) Direct Government
Expenditure Rs.300.000 (b) Sponsoring Agency's own Contribution. The sub schemes would be
operated initially by the public sector to assess the income and expenditure and thereafter,
determine a frame work at provincial level for leasing out these assets on public-private
partnership basis wherever feasible. (c) Private Investment NONE
(d) Local Body resources If any. NONE
(e) Non-Government borrowing. NONE
(f) Other sources (e.g. Recoveries) NONE
II (a) Likely sources and amount of foreign exchange cost of the project. NIL.
(b) Present position regarding availability, commitment of negotiations. NIL. Since the scheme is
purely financed from provincial governments own receipts. 11. Project benefits and analysis
i. Financial Social benefits with indicators The sub schemes are expected to boost the soft image
of Khyber Pakhtunkhwa. It is further expected that more tourists will be attracted. Moreover the
functioning of the corporation is also expected to improve with better logistics and expanding
publicity and trend throughout the region and finally around the globe.
ii. Employment generation (direct and indirect) The sub schemes under the umbrella scheme are
expected to directly contribute to the improvement of existing assets/creation of new assets and
to enable the corporation to be mobile in the field in order to peruse the notions of promotion of
tourism through income generation by the local communities through small scale enterprising
activities for elimination of poverty.
iii. Environmental impact The initial environmental examination indicates that the proper
disposal of sanitation would help in maintaining clean environment.
iv. Impact of delays on project cost and viability All the sub schemes have to be completed
during twenty four months, therefore, no major escalation of cost is expected.

12. Implementation Schedule (including starting and completion dates) Twenty four months.
13. Additional projects / decision required to maximize socio-economic benefits from the
proposed project. The sub schemes would be operated initially by the public sector to assess the
income and expenditure and thereafter, determine a frame work at provincial level for leasing out
these assets on public-private partnership basis wherever feasible. The Tourism Corporation
Khyber Pakhtunkhwa would also sensitize the local communities for undertaking tourism as
income generating activities at the grass roots level thereby creating employment to the locals
especially the youth.
14. Certified that the project proposal has been prepared on the basis of guidelines provided by
the Planning Commission for the preparation of PC-I for Social Sectors. The cost estimates are
according to the open market rates.
15.

10:29pm
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Hayat Ali Shaw
7.3 SALIENT FEATURE OF PROVINCIAL TOURISM POLICY
The Role of Public Sector.
In one word Facilitation or it should act as a facilitator and not as a inhibitor.
I. Direct role of the Government :
(a). To provide basics such as :
- Roads - Electricity - Security & Sense of it
(b). Government Departments responses in terms of prompt action viz-a-viz private investors and
stakeholders in tourism e.g : - Utilities (WAPDA,Gas etc) : To provide utilities & repair
breakdowns. - Health : Health cover & emergency response. - Police Emergency : Security with
a tourists friendly approach. - Telecommunication : Contact with rest of the world. - Local Govt :
Road clearances, fire fighting etc.

( c ) Opening up new touristic areas where initial private investors are shy e.g opening up of
Gabeen valley / Sulaton Valley, Kumrat valley, Supat Lake/Meadows and creation of rest areas
with installation of sign boards etc. (d) Generate extra activities to bring tourists in collaboration
with private sector:
- Establishment of Chairlifts at all feasible touristic sites especially those having skiing potential.
- Water Sports facilities at Naran-Kaghan, Kalam-Mahudhand and at all other feasible sites. Tentage Village with all allied facilities especially to beat the summer heat and make available
appropriate accommodation facilities to interested for all segment of society. - Setting up of
base-camps for mountaineering & trekking in close proximity to mountains where tourists can
learn and practice mountaineering & rock climbing etc. (e) Opening Up Government facilities to
Tourists
- The rest houses of various Government Departments, to be opened for tourists by leasing out to
private sector through TCKP with a share/priority consideration of the officials of the owner
departments.
II. Subtle / Indirect role of Govt:
- The Government should provide a positive tax regime for tourism sector. - It should undertake
positive intervention on the analogy of Ministry of Petroleum as they have made it mandatory at
all the Petrol Pump would host toilet-tuck shops etc. - Improving perceptions by the Ministry of
Tourism through Worldwide Media that all is not that bad and thereby create a niche for Pakistan
Tourism. - Coordinating the efforts of various stakeholders through regular holding of
conferences, seminars, workshops etc. - Capacity building arrangements for the officials in the
public sector and representatives of private sector in all tourism related activities. - Provision of
Information through global media and local newspapers, journals etc. - Relevant Tourism
Department should act as a watch dog for ensuring that cultural norms, traditions, environmental
issues and quality of services are maintained. - Ideally the functions of Department of Tourists in
the Ministry may be delegated to the Provinces. III. Role of Federal Government :
- It should be coordinating efforts of provinces to project Pakistan in favorable light as an
international tourists destination. - Coordinating efforts of provinces for inter-provincial
interaction and cooperation in tourism related activities. - Ensuring that Federal taxation regime
is favorable to tourism sector in the provinces.
IV. Role of Provincial Governments :
- Ensuring infrastructural support to tourism sector viz roads, utilities etc. - Ensuring quality
services provision to tourists by service providers at the grass root level, thus role of controller
tourists services (Federal Govt) would need to be transferred to the Provincial Governments. Ensuring developing institutional synergy in Provincial Government Departments like Wildlife,
Culture, Forestry, Environment, Archaeology etc. for promotion of tourism.
V. Role of District Governments :
The District Govt have a number of town committees, municipal committees, municipal
corporations and district councils. They can improve tourism by:

- Keeping the cities / towns neat & clean. - To control the building of hotels & restaurants under
the Municipal enactment already promulgated. - To inspect cleanliness of hotels & restaurants. To install directional boards & improve historical sites. - To build children plan parks. - To open
their rest houses to tourists. 7.4 Explanation: Under the 18th amendment the Federal Government
have transferred to the Provincial Government in the Tourism Department Pakistan-Austrian
Institute of Hotel Management (PAITHOM), PTDC Motels, Hotels, TICs located in this
province, Malam Jabba Resort limited. The assets transferred are not in a condition to efficiently
cater the objectives for which they were created, therefore, it is imperative to restore, rehabilitate,
modify and add where required to the existing or demolished structures. In addition to the assets
approximately 247 employees of PTDC coming in with the assets, whose two years salaries are
pitched Rs.100 million. The provincial government has to retain these employees however it has
been decided by the Federal Government that the provincial government has the authority to
decrease or increase number of employees on need basis keeping in view their performance.
Initially we may fund it from the scheme under consideration and once all facilities are resorted /
fully operational we may transfer their salaries to establishment sides for financing through grant
in aid from Finance Department as well as from the proceeds of the income accrued to these
assets. Professional team of experts has to be hired to undertake the civil works provide detailed
drawing and design, supervise M&E and execute till completion the scheme. Already the
government has determine as a policy mater that consultants @ Rs. 2% of the total cost of the
PC-I have to be engaged for M&E as well as consultants are also to be engaged @ Rs. 3% of the
total cost of the project to provide detailed designs and shall be responsible to the department and
the provincial government for in time execution and completion of the scheme. The PDWP may
give it principle approval and allow the DDWP to considered and approve each and every
individual component of the scheme on actual costs. 8. Annual operating and maintenance cost
after completion of the project: The sub schemes would be operated initially by the public sector
to assess the income and expenditure and thereafter, determine a frame work at provincial level
for leasing out these assets on public-private partnership basis wherever feasible.

10:29pm
Expand
Show Images
Hayat Ali Shaw
Sir the above is the whole article

10:32pm
Expand
Show Images
Hayat Ali Shaw
7.3 SALIENT FEATURE OF PROVINCIAL TOURISM POLICY
The Role of Public Sector.
In one word Facilitation or it should act as a facilitator and not as a inhibitor.
I. Direct role of the Government :
(a). To provide basics such as :
- Roads - Electricity - Security & Sense of it
(b). Government Departments responses in terms of prompt action viz-a-viz private investors and
stakeholders in tourism e.g : - Utilities (WAPDA,Gas etc) : To provide utilities & repair
breakdowns. - Health : Health cover & emergency response. - Police Emergency : Security with
a tourists friendly approach. - Telecommunication : Contact with rest of the world. - Local Govt :
Road clearances, fire fighting etc.
( c ) Opening up new touristic areas where initial private investors are shy e.g opening up of
Gabeen valley / Sulaton Valley, Kumrat valley, Supat Lake/Meadows and creation of rest areas
with installation of sign boards etc. (d) Generate extra activities to bring tourists in collaboration
with private sector:
- Establishment of Chairlifts at all feasible touristic sites especially those having skiing potential.
- Water Sports facilities at Naran-Kaghan, Kalam-Mahudhand and at all other feasible sites. Tentage Village with all allied facilities especially to beat the summer heat and make available
appropriate accommodation facilities to interested for all segment of society. - Setting up of
base-camps for mountaineering & trekking in close proximity to mountains where tourists can
learn and practice mountaineering & rock climbing etc. (e) Opening Up Government facilities to
Tourists

- The rest houses of various Government Departments, to be opened for tourists by leasing out to
private sector through TCKP with a share/priority consideration of the officials of the owner
departments.
II. Subtle / Indirect role of Govt:
- The Government should provide a positive tax regime for tourism sector. - It should undertake
positive intervention on the analogy of Ministry of Petroleum as they have made it mandatory at
all the Petrol Pump would host toilet-tuck shops etc. - Improving perceptions by the Ministry of
Tourism through Worldwide Media that all is not that bad and thereby create a niche for Pakistan
Tourism. - Coordinating the efforts of various stakeholders through regular holding of
conferences, seminars, workshops etc. - Capacity building arrangements for the officials in the
public sector and representatives of private sector in all tourism related activities. - Provision of
Information through global media and local newspapers, journals etc. - Relevant Tourism
Department should act as a watch dog for ensuring that cultural norms, traditions, environmental
issues and quality of services are maintained. - Ideally the functions of Department of Tourists in
the Ministry may be delegated to the Provinces. III. Role of Federal Government :
- It should be coordinating efforts of provinces to project Pakistan in favorable light as an
international tourists destination. - Coordinating efforts of provinces for inter-provincial
interaction and cooperation in tourism related activities. - Ensuring that Federal taxation regime
is favorable to tourism sector in the provinces.
IV. Role of Provincial Governments :
- Ensuring infrastructural support to tourism sector viz roads, utilities etc. - Ensuring quality
services provision to tourists by service providers at the grass root level, thus role of controller
tourists services (Federal Govt) would need to be transferred to the Provincial Governments. Ensuring developing institutional synergy in Provincial Government Departments like Wildlife,
Culture, Forestry, Environment, Archaeology etc. for promotion of tourism.
V. Role of District Governments :
The District Govt have a number of town committees, municipal committees, municipal
corporations and district councils. They can improve tourism by:
- Keeping the cities / towns neat & clean. - To control the building of hotels & restaurants under
the Municipal enactment already promulgated. - To inspect cleanliness of hotels & restaurants. To install directional boards & improve historical sites. - To build children plan parks. - To open
their rest houses to tourists.