There will be 2 parts to the MICAT:

1. Test Booklet 1 is further sub-divided into 2 parts:

a. Part 1: This has four sections A (Logical Reasoning), B (General Awareness),C
(Quant/Analytics) & D (Verbal). All questions in the section will have only one
appropriate answer. Each wrong answer will get negative marks. Un-attempted que
stions do not carry negative marking
b. Part 2: This is the creative writing section and has two questions. Answers t
o part 2 are to be written in the booklet itself in the space provided.
2. Test Booklet 2 (psychometric test) has three sections: E, F & G. There isn t an
y right or wrong answer to the questions posed here. Your answer sheet will not
be evaluated if you fail to answer all the questions.
An essential tip is to manage your time in advance. Come prepared with an approx
imate assumption of the time you will spent on each section and sub-section.
For Logical Reasoning: The mix of question types can include word association, s
tatement/assumption, data sufficiency, cause-effect, and problem/answer figures.
These are purely common sense questions.
For General Awareness: Go through websites such as Afaqs, CampaignIndia/Asia, Ni
elsen, Newswire, Thinking Aloud, Reuters, etc. Know brand logos and taglines wel
l. Read up on latest mergers, joint ventures, and other business news besides ge
neral information about the Indian economy, UN-related news, names of prominent
industry people in the fields of media, marketing, advertising & business. Besid
es this, read the news regularly to be up-to-speed with general social issues.
For Quantitative/Analytical section: Brush up on basic concepts of geometry, pro
fit & loss, simple & compound interest, relations & functions, probability, data
interpretation, linear equations, work/time, permutation/combination, speed/tim
e, mixtures, basic calculus (integration/differentiation) and the likes . The qu
estions should be tackled with an analytical outlook. They will test your logic,
common sense & approach in terms of application word problems, more so than you
r memory of extremely complicated formulae.
For Verbal section: You can be given a couple of essays/passages and asked MCQs
based on your reading. There is no set way to prepare for this, except brush up
on your language & reading comprehension skills.
For creative writing section: Build your writing and creativity skills. You may
be given story writing exercises based on a series of pictures, justification of
issue related essays, and the likes. Ensure your arguments are clearly thought
out, logical and make use of relevant examples from your personal knowledge repe
rtoire & general awareness.
For the psychometric section: As previously stated on this group, there is again
no set way to prepare for the psychometric section. The test will assess how go
od a fit you are for MICA and whether you possess the qualities it aspires for i
ts students to have. The questions will be designed to analyze you in terms of p
ersonality, attitude, beliefs, abilities, skills, etc.
Hope this helps you prepare a little better