Research Project

Phase - I
Research Proposal

To evaluate the level of awareness, among the people of Karachi,

regarding harmful effects of using polythene bags and benefits of
using paper/jute bags.
1. Problem Definition / Research Objective

To evaluate the level of awareness, among the people of Karachi, regarding harmful
effects of using polythene bags and benefits of using paper/jute bags.

• Exploratory research design would be used to carry out this research project.

2. Value of information / Importance

This report revolves around a very common issue of present industrial framework that is
global warming. Environmental pollution is the problem of this era, which needs
immediate identification and measures to resolve. Environmentalists are concerned
about the governmental policies related to pollution measures. Environmental pollution
is going to be a major dilemma of the future if it is not fixed timely. Every individual or
organization is concerned about his or her short-term gains. But no one cares about the
impact of his or her shorter gains on the environment.

In this report, we put a sincere effort to bring forth this serious issue of the use of plastic
bags that harms the natural environment. We tried to determine the level of
consciousness of individuals about environmental pollution. This report will help you
understand the awareness level of people’s concern about pollution and its causes; how
polythene bags affect our environment; What if the use of the plastic bags is
discontinued; what consequences we should be ready to face; and what role plastic
bags play in our daily routine lives.
The findings of this report could be very useful for government agencies in the following
ways:

• On the basis of information collected through this research the government could
decide the types and number of initiatives to be taken in order to increase the
level of awareness among the people.
• With the increased awareness, a law related to the Ban on using polythene bags
could be successfully made and implemented, by making it acceptable to the
general public.

• Private sector could be encouraged to make investments in the production and

distribution of paper/jute bags.

3. Data Collection Method

The data would be collected in two ways:

Secondary data

Research conducted in the past

Internet
Magazines
Newspapers
Books

Primary data
Survey method would be used to collect primary data

4. Measurement technique
Questionnaires would used to conduct survey
5. Sample

1. Population
Middle and Lower middle class
2. Sample frame
people residing in Gulshn-e-iqbal and Mehmoodabad
3. Sample
Males and Females both, age group (20 to 40), education (middle pass to
graduate)
4. Sampling method
non-probability (convenience or judgment)
5. Sample size
100
6. Sample plan
sample members would be contacted face to face, during shopping in the
markets, and would be asked to fill in the questionnaire either by their own selves
or by responding to the questions asked by the researcher.