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cash pool overseas and primarily through its Irish subsidiary where the taxations costs merely 2% and if
all this hot cash is brought back to America where the corporate tax is 35%, Apple will lose out its tax
benefit of 33% i.e. a third of its much heavy cash. In terms of the product lines, iWatch is projected to be
the first product under the leadership of Cook, and the first since the last launch of iPad in 2010.
Possibly the secretive mill of magic at Apple could be working up a plan for Expansion in the form of
organic growth, and it seems to be the right step. The natural expectation of this organic growth, in
accordance with the philosophy at Apple, seems to be that Apple will touch the consumers lives at a
deeper level by venturing into sophisticated technology wearables. The clothes we wear, the shoes we
use for running, and the garments that cover our body: all could be infused with the overpowering magical
smart technology and introduce these consumers to a new world of internet of things. The latest
acquisition - Dr. Dre, could be one of its very initial steps towards such an objective.
Not to neglect, Apple has been the fantastic patent generating factory with the every possible
technological update in its domain of consumer electronics. Apple could very well be cooking up patents,
and as a matter of fact it is. It has been getting awarded with patents one after the other. Some being as
the possible introductions in the future iPhones, iPads and other devices. The list of patents filed for and
some awarded to Apple by USPTO (United States Patent & Trademark Office) as of now is
iPhone 7 patents: Sidewall displays, Accident-free buttons, Greater touch accuracy, Curved display,
Flexible iPhone, Your face is your password, Advanced Touch ID fingerprint sensor, Touch ID display,
Attack detection mode, Home button joystick; iPhone camera patents: iPhone 7patents: 'Superresolution' photos, 3D photographs, Interchangeable camera lenses, Refocusable photographs; iPad
patents: Advanced Sensor UI & the pull gesture, Pressure sensitive display, Vibrate feature; Future of
iOS : Clearer contacts in Messages app, Driver lock-out, Transparent text messages, Battery-saving mode,
Age-monitoring; Apple Watch: Heart ID, Liquidmetal; Macs: Advanced MacBook keyboard, Wireless
mouse/keyboard charging, Touch-sensitive MacBook chassis, Touchscreen MacBook; MacBook-iPad
Hybrid, Solar-powered MacBook, Siri for Mac; Apple accessories: Health-tracking headphones, Siri Smart
Dock, iPen smart stylus, Solar charging iPhone, MacBook accessory, Self-adjusting earphones, Advanced
Smart Cover/ Smart Case; Siri-controlled home, Virtual reality head mounted display, Virtual keyboard,
Holographic touchscreen, 3D gestures, GoPro rival.
There is even a unique patent filed for Apple Television too.
Cultivating a strong ecosystem around the devices Apple reinvents is another strong and viable strategy
that Apple seems to have in persuasion. ApplePay is the latest in this context, with its launch I October
2014. It could very well, if accepted and adopted, have a revolutionary impact by digitizing the business
of debit/credit cards. Apple will take the role of a payment bank helping its consumers deposit and
withdraw cash at will.
Lastly, considering the above highlighted possible future paths for Apple and combining it with the love
for the brand shown by its consumers, the overall value of Apple seems to be appreciating.
References
1. Spence E. Predicting Apple's Future: Tim Cook's Gentle Path To Avoid Apple's Downfall. Forbes. 2015.
Available at: http://www.forbes.com/sites/ewanspence/2015/02/07/apple-2015-prediction/.
Accessed February 6, 2015.
2. Allsopp A. Apple patents give clues to future iPhones, iPads, Macs, Apple Watch & more. Macworld
UK. 2015. Available at: http://www.macworld.co.uk/feature/apple/apple-patents-round-up-cluesfuture-iphones-ipads-macs-watch-future-tech-3468138/. Accessed February 7, 2015.
3. Appft.uspto.gov. patft Page 1 of 1. 2015. Available at: http://appft.uspto.gov/. Accessed February
8, 2015.
4. Goldman D. 'I'm deeply concerned for Apple's future,' says star developer. CNNMoney. 2015.
Available at: http://money.cnn.com/2015/01/05/technology/apple-software/. Accessed February
7, 2015.
5. Spence E. Apple Loop: Tim Cook's Nuclear War, Samsung's iPhone Surprise, Angry Users Wait For iOS
8.2. Forbes. 2015. Available at: http://www.forbes.com/sites/ewanspence/2015/02/06/applenews-digest-tim-cook-nuclear-war-iphone-7/. Accessed February 10, 2015.
6. BloombergView.com. Why Apple Has to Borrow $17 Billion. 2014. Available at:
http://www.bloombergview.com/articles/2014-04-28/why-apple-has-to-borrow-17-billion.
Accessed February 8, 2015.
7. Business Insider. Intel CFO: We're so far ahead that Apple has no choice but to work with us. 2015.
Available at: http://www.businessinsider.in/Intel-CFO-Were-so-far-ahead-that-Apple-has-nochoice-but-to-work-with-us/articleshow/46158254.cms. Accessed February 9, 2015.
8. Worstall T. Why Apple Is Borrowing $6.5 Billion And What Obama's Trying To Do About It. Forbes.
2015. Available at: http://www.forbes.com/sites/timworstall/2015/02/03/why-apple-isborrowing-6-5-billion-and-what-obamas-trying-to-do-about-it/. Accessed February 9, 2015.
9. The Verge. Apple tries making the iPad look hard and edgy just like the Grammys. 2015. Available at:
http://www.theverge.com/2015/2/9/8003887/apple-tries-making-the-ipad-look-hard-and-edgyjust-like-the-grammys. Accessed February 9, 2015.