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Recruitment2015:Top10trendsthatwill
definetalentmatchmaking,hiring
Matchingjobsandcandidateshasgainedhugelyinimportanceandwelistherethetrendslikelytodominatein
2015...
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Related Articles
Deloitte Consulting LLP
Selects Dimension Data
Cloud to Deliver
Business Transformation

Matching jobs and candidates has gained hugely in


importance and we list here the trends likely to dominate
in 2015.
There would be increased focus on a nice candidate

(http://timeline.financialexpress.com/redirect?
experience during recruitment process and enhanced
&link=http://www.financialexpress.com/article/companies/deloitteemployer branding to attract and retain talent.
consulting-llp-selectsdimension-data-cloud-todeliver-businessIn the
transformation/73979/&timestamp=May
19, 2015&heading=Deloitte
Consulting LLP Selects

jobs front, the year 2014 has been a noteworthy for

India Inc, which showed positive developments and


especially newer geographies to man their expanding

Digital Transformation
has Evolved into a Musthave Strategy for

PeopleStrong HR Services Pvt, believes that this stability

Notes Frost & Sullivan

,17+(1(:6

confidence in hiring statistics across all levels and

Dimension Data Cloud to


Deliver Business
Transformation )

Enterprises, Verticals
seen Embracing Social,
Mobile, Analytics and
Cloud (SMAC) Platforms

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footprints. Recruitment process outsourcing specialist


started with the political development mid-year at the
centre and economic revival that followed with growthoriented policies. The momentum has just begun and will
definitely lead to significant gains in coming years as well.

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All67AAPMLAsarereadytoworkfrom
Tihar:ArvindKejriwaltoNarendraModi
(http://www.financialexpress.com/article/miscellaneous/all
67aapmlasarereadytoworkfromtihar
arvindkejriwaltonarendramodi/116421/)

With GDP growth rate being pegged at 5.5% against 4.7% of

(http://timeline.financialexpress.com/redirect?

last financial year, according to the mid-year economic


&link=http://www.financialexpress.com/article/companies/digitaltransformation-hasanalysis 2014-15, businesses across all sectors are expected
evolved-into-a-must-havestrategy-for-enterprisesverticals-seen-embracing-

to grow. In addition, India enjoys the competitive advantage of demographic


dividend, which would together with the hiring intensity, mark a new era of
recruitment in the country.

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DelhiMetroparkinglotstocloseadayahead
ofIndependenceday
(http://www.financialexpress.com/article/miscellaneous/delhi
metroparkinglotstocloseadayaheadof
independenceday/116381/)

PeopleStrong charts out some key trends that would define the job market are as

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below:
Matchmaking would be the buzzword: With an outlook on changing needs in year
2015 and characterizing manpower as key to business growth, the growing job
opportunities and a reservoir of available talent pool, hiring would not be only
about sourcing, interviewing candidates, and getting the vacancy filled. Instead, it

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UHFLWHVKDQXPDQFKDOLVDDWSROOLQJERRWKVLQUDWODP

BJPrecites'HanumanChalisa'atpolling
boothsinRatlam
(http://www.financialexpress.com/article/miscellaneous/bjp
reciteshanumanchalisaatpollingbooths
inratlam/116383/)

would be increasingly about matchmaking the requirements of a job role to a


candidates capability and vice versa. Organizations would be increasingly looking
for a quality talent pool for their open positions and right kind of matchmaking
would definitely hold the answers to business growth and expansion.
Outsourcing to pick up pace: It has already been observed in recent times that
business leaders including many CEOs are driving the talent agenda. The
recruitment industry and especially the recruitment process outsourcing (RPO)
specialists is increasingly making use of social media and analytics to deliver both

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VSHHG

WiFiinConnaughtPlace,KhanMarketin
NewDelhilosingspeed
(http://www.financialexpress.com/article/economy/wi
fiinconnaughtplacekhanmarketinnew
delhilosingspeed/116356/)

efficiency and experience. These two important factors would be the new
favorites, while looking for quality talent and strategizing to retain the talent. In
the present socio-economic scenario, this model would be easily adapted beyond
the mass hiring sectors to the niche hiring ones like core, pharma, and public
services, etc. The RPO systems working on a strong technology platform has the
capability to perform job-candidate matchmaking, deliver world class experience
to all parties involved while simultaneously managing cost and time efficiencies.

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EULQJEMS

Bihar:PMNarendraModitearsintoJDU,
RJDallianceaskspeopletobringBJP
(http://www.financialexpress.com/article/miscellaneous/pm
narendramoditearsintojdurjdalliance
askspeopletobringbjp/116346/)

Social media will gain importance as a sourcing channel: With 243.2 million
internet users and 106 million active social media users among a total population
of over 1200 million, the social media wave is yet to get into the heart of
India.Talking of using social media for recruitment, this penetration has been
equally low, especially when compared to the global markets (where more that
90% recruiters consider using social media as one of their major tools). However,
given its numerous benefits and ease of usage, there would definitely be increased
bent towards using social media channels in 2015. While the penetration might
not reach to 90% in this year itself,according to ISR 2015, the number of recruiters

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IndianRailwaystocomeoutwithTimeTable
forfreightoperation
(http://www.financialexpress.com/article/economy/indian
railwaystocomeoutwithtimetablefor
freightoperation/116277/)

accepting social media as recruitment and sourcing channel will certainly double.
Technology adaptability to increase: As increasing number of employers reach out

(',72563,&.

to tier two and tier three cities to meet their hiring needs,increased usage of
technology would not be a choice but a necessity. This would increase the
adaptation of innovative tools like video interviewing, asynchronous
interviewing, online assessments, that not only will increase the efficiency of the
hiring process by 50-60%, but at the same time help in increasing the quality of
hire.
Analytics: The business now expects the human resources leaders to be strategic
partners. As the growth wave in business fires up the hiring engine of the
organization, the talent acquisition leaders are expected to have the armor of
data. By using analytics,the HR professionals would be ready to move from

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PRUH

Top10WorldNews:Attackskill50inKabul,
IndiaPakistantalks,DonaldTrump
dumped,Coloradogunman,more
(http://www.financialexpress.com/photos/business
gallery/116116/top10worldnewsattacks
kill50inkabulindiapakistantalks
donaldtrumpdumpedcoloradogunman
more/)

intuition-based decision making to data-driven decision making. A recent study by


LinkedIn on global recruitment market shows that most organizations do not use
data well in the space of talent acquisition. Though, India with 55% score, is well
above the global average of 24% on how well analytics is used for talent
acquisition process, this number would grow further as analytics enters more into
workforce planning, workforce utilization, and simultaneously into untouched
areas like sourcing.

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PXOOLQJIUHHIRGGHUIRUFRZVQRWSURGXFLQJPLON

Govtmullingfreefodderforcowsnot
producingmilk
(http://www.financialexpress.com/article/miscellaneous/govt
mullingfreefodderforcowsnot
producingmilk/116026/)

Candidate experience comes to gain the center stage: With everyone fighting the
war to attract the best talent, it is only obvious that organizations are now
focusing on delivering a unparalleled experience to the candidates. Though a year
ago, this intent was limited to industries like IT/ITES, it will soon be adapted by
others too. A good candidate experience is brilliant marketing for an organization
and a bad hiring experience may cause the right applicant to turn down the job.
Top talent has no desire to work in a disrespectful organization with leaders who

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Bullionshinesonupcomingfestive,wedding
seasons
(http://www.financialexpress.com/article/markets/commodities/bullion
shinesonupcomingfestivewedding
seasons/116027/)

simply dont care about the recruiting process.


Online Assessment to change the game: When you are operating in a country like

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Online Assessment to change the game: When you are operating in a country like

India, which is on the verge of reaping the demographic dividend, frontline hiring
becomes an integral part of the hiring mix. Conducting interviews is a mammoth
task and does not deliver desired results. Online assessments are proving to be the
best solution in such situation. Claiming to bring efficiencies in the range of 4060%, assessments are the new favorites amongst the industries like insurance, IT,
BPO/ITES where frontline hiring forms a major pie of hiring mix. Many companies
are working in a direction where interviews would be replaced by much more

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PRGLURZFRQJUHVVUXQQLQJDZD\IURPGHEDWHLQSDUOLDPHQW
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LalitModirow:Congress'runningaway'
fromdebateinParliament,saysSmritiIrani
(http://www.financialexpress.com/article/miscellaneous/lalit
modirowcongressrunningawayfrom
debateinparliamentsayssmriti
irani/116029/)

reliable online assessments.


Employers to woo passive Job seekers: Passive job seekers have been attracting
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the recruiters attention for quite some time now. And as increasing focus of
organisations falls on quality of talent rather than time to fill or hiring
managers satisfaction, this trend would grow further. There will be an upsurge in
usage of tools like social media that encourage collaboration and help in engaging
this set of job seekers. One can expect increasing number of organisations to have
specific strategies for both active and passive job seekers.

'Oilyfish'consumptionmaylowernasal
allergyrisksinkids
(http://www.financialexpress.com/article/lifestyle/health/oily
fishconsumptionmaylowernasalallergy
risksinkids/116013/)

Employer Branding: In todays world of Talent war, attracting candidate is


considered as important as attracting the customers. In such a scenario, recruiting
will transform into more like a marketing function. Employer branding would
gain more important than ever. Year 2015 will see employers across industries to
focus on building attractive employer brands, and using channels like social
media and video marketing to reach the workforce apart from the traditional
methods.

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ELUGVHQULTXHLJOHVLDVDQQDNRXUQLNRYDJRRQGDWHKDQGLQ
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'Lovebirds'EnriqueIglesias,Anna
Kournikovagoondate'handinhand'
(http://www.financialexpress.com/article/lifestyle/showbiz/love
birdsenriqueiglesiasannakournikovago
ondatehandinhand/116000/)

Recruitment on mobile phones: India is home to about 350 million unique mobile
phone users that use this medium to surf the internet. When talent spends such a
large portion of their daily time on mobile, it makes sense for the recruiters to be
there to attract their attention. As per a recent LinkedIn report, there has been a
90% increase in the number of users who use mobile to look out for job
opportunities and 75% increase in the users who apply for jobs through this
medium. This would encourage a large number of employers to have mobile
optimized career sites and job postings.

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KDYHPRUHJUH\PDWWHUWKDQPRQROLQJXDOV

Bilingualshavemoregreymatterthan
monolinguals
(http://www.financialexpress.com/article/lifestyle/science/bilinguals
havemoregreymatterthan
monolinguals/115903/)

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NASA'sHubblefindsevidenceofgalaxystar
birth
(http://www.financialexpress.com/article/lifestyle/science/nasas
hubblefindsevidenceofgalaxystar
birth/115356/)

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025(),1$1&,$/(;35(66

Talk of the town


4

Lalit Modi row: Congress


running away from debate
in Parliament, says
SmritiIrani

All 67 AAP MLAs are ready to


work from Tihar: Arvind
Kejriwal to NarendraModi

Promoters, not investors


should first feel the pinch:
Sebis U KSinha

Nick Gordons toxic cocktail


killed Bobbi Kristina, claim
new docs

Some watery relief likely for


Mumbais traffic woes soon

Show more

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