The book addresses the needs of anyone in the organization who is concerned with

innovation.
CHRISTIAN D SHAEFER, Director, Product Development
Financial Services Industry ,Frankfurt, Germany

The book Monetising Innovation addresses a very important challenge of current

business environment in almost every sphere whether it is manufacturing, telecom,
marketing or government as well.
PURUSHOTTAM KAUSHIK, Managing Director, Cisco Systems India

This is a useful source for professionals looking for recent views on innovation.
KIRANKUMAR S. MOMAYA, Professor, Management of

Strategy, Innovation, Customer Operations and

Business Transformation. In a career spanning
over 20 years, he has worked in corporate
assignments with organizations as Vodafone
India, Reliance as well as in government
assignments. His current assignment is with
Vodafone India as part of the Customer
Operations team. Gautam is a graduate in
Electrical Engineering and has completed his
post-graduation (Distinction) from University of
Oxford specializing in Strategy and Innovation.
Gautam has been a speaker at various forums
in India and Overseas in his domain of expertise.

Technology/Innovation and International Competitiveness,

Shailesh J. Mehta School of Management, IIT Bombay

Im quite certain that the book will turn out to be a great piece for readers ranging
from CXO level executives to Business Managers and Business management students,
who can pick up the insights to drive innovation leading to disproportionate enterprise
value creation.
AMIT DAS, Director, Human Resources,
Bennett Coleman & Company Ltd (Times of India group)

This book is innovative in its own right. If you want to read the next disruptive business
book on innovation that is easily applicable, Monetising Innovation is a must read.
ANTHONY MARSALA, Chief Operating Officer
Madison Street Capital, Chicago, US

Gautam Borahs book Monetising Innovation needs to be on the reading list of every
executive that take innovation seriously.
LIEBWIN VAN LIL, Chief Financial Officer, Ascometal, Paris, France
Monetising Innovation is your perfect resource to understanding, building and
implementing your innovation strategy.
YELENA PARKER, Author of Moving Without Shaking,
award-winning book for expats and global nomads,
Director, Strategic Accounts, Telesign, London

www.bloomsbury.com

ISBN 978-93-84898-35-9

MONETISING INNOVATION

Gautam Kumar Borah specializes in the areas of

his is a timely book, motivated by one of

M NETISING

SUNIL SOOD, Managing Director and CEO, Vodafone India

gautam borah

It is an excellent roadmap to take an organisation to the next level in result oriented

Innovation.

This book is a welcome narrative that would

enable businesses move closer to realising their
Innovation potential and truly profiting from it
VIJAY GOVINDRAJAN
Leading Global Management Guru
Tuck School of Business and the
Marvin Bower Fellow at Harvard

INNOVATION

the critical challenges facing businesses

today: How to innovate in regular, reliable

ways? In Monetising Innovation, Gautam Borah

presents the distilled insights of research,
reading, and practical experience to focus on
innovation that connects early capacity steps
with implementation and innovation results.
The focus is on identifying and specifying
organizational and leadership levers for
innovation impact. The purpose is to present
innovation as a core organizational function
and to describe the shift from occasional and ad
hoc innovation to reliable, routine innovation.
The book introduces the Innovation Capability
Model (ICaM), an integrated framework that
connects findings from research on effective
innovation systems.

ICaM A STRUCTURED
APPROACH

gautam borah
Foreword by

MARC J VENTRESCA

Faculty in Strategy and Innovation, University of Oxford

Co-author of Routines, Going Concerns and Innovation
9 789384 898359

`399