ELSA

CONSULTING
BUSINESS PLAN
Ellie Muchelenje
Charlet Sandra

INTRODUCTION
Lusaka capital Zambia has serious housing shortage

due to rapid population increase.

Rapid population has led to unplanned settlements-

low quality housing & lack of services (drainage, water

supply etc)
ELSA Consulting company to provide solution for

Lusaka City Council

ELSA CONSULTING COMPANY

MISSION
To provide clients

VISION
Service and quality

with solutions that

of work
meet their business Deliver on time and
needs by adding
within budget
value through
Environmental and
technical excellence
social responsibility
and personal service

CORE VALUES
Up-holding integrity
Cost effective design
Sustainability of environment

PESTEL ANALYSIS

POLITICAL FACTORS
Taxation: annual tax clearance, VAT, registration fees
Privatisation: PPPs
Control of Monopoly: free market, investors

ECONOMIC FACTORS
Economic Growth: 6.6%, 2011
Exchange rates: not so good
Inflation: 7%

SOCIAL/CULTURAL FACTORS
Population Size: 2.2million Lusaka average growth

rate 4.7%
Household size: low density 4 to 5 & high density 7+
Social Mobility: urban drift

TECHNOLOGICAL FACTORS
Telecommunications: developing
Government spending on research: developing

ENVIRONMENTAL FACTORS
Weather: flood prone areas
Legislation on environment: ZEMA
Waste disposal: indiscriminate dumping in high

density areas

LEGAL FACTORS
Legislation: Building laws
Employment Law: minimum wage changed overnight

PORTERS ANALYSIS
THREAT OF ENTRY
Differentiation: more than 20 consultancy companies
in existence
Capital: lack of financial resources, high interest rates

for loans
Access to Clients: consultancy firms not allowed to

advertise

PORTERS ANALYSIS
POWER OF SUPPLIERS
Not influenced by suppliers since technical services
provided
POWER OF BUYERS
Alternatives: more consultancy firms gives the buyer or
client has more alternatives
Cost of Services vary dependent on different
consultancy firms.

PORTERS ANALYSIS
THREAT OF SUBSTITUTES
Consultancy services are measured by deliverables
such as a completed design or supervision of a project.
RIVALRY EXISTING COMPETITORS
New company considered a threat by rival consultancy
companies.

SWOT
STRENGTH
Multi disciplinary
Multi cultural
Women empowerment
Experienced staff
OPPORTUNITIES
Change in business
environment
Room for economic
development

WEAKNESS
Limited market opportunity
New concept

THREATS
Competitors
Financial limitations

RISK ASSESSMENT AND ANALYSIS

High

1-End users

2-Contractors

3-Lack of clients
4-Financiers pulling out

Low

Low

High

STAKEHOLDERS
FINANCIERS
MUNICIPALITY-LUSAKA CITY COUNCIL
MINISTRY OF LANDS

CONTRACTORS
END USERS

STAKEHOLDER ANALYSIS
Keep satisfied

Key players

Financiers

Power

Municipality

Interest

Minimal effort

Keep informed

End users

Ministry of Lands

THREE PROJECTS
OFFICE SET UP

SETTING

PROFESSIONAL
STRUCTURE

MARKETING IN TERMS

OF CLIENTS SCALE

PROJECT BRIEFS
YEAR

1(1/2)

OFFICE SET UP

OFFICE
OFFICE
OFFICE
ACCOMODATING ACCOMODATING ACCOMODATING
6 STAFF
11 STAFF
16 STAFF
NEW BRANCH

SETTING OF
PROFESSIONAL
STRUCTURE

1st RECRUITMENT 2st

RECRUITMENT
Non experienced
are employed

3st RECRUITMENT
Training programs

MARKETING IN
TERMS OF
CLIENTS SCALE

WORKING WITH
LOCAL CLIENTS

WORKING WITH
INTERNATIONAL
CLIENTS

WORKING WITH
NATIONAL
CLIENTS

ASSESSMENT
Established vision and mission
Analysis at established milestones
Assesment of financial , operational and configuration

goals
Implement of change management for stratergic
change

ELEMENTS TO MANAGE STRATEGIC

CHANGE

CHANGE IN ORGANIZATIONAL
STRUCTURE

FACTORS INFLUENCING CHANGE

READINESS ASSESSMENT CHECK LIST

RESISTANCE ASSESSMENT CHECK LIST

COMMUNICATION PLAN