3 types:

Positive:
Jamal
Negative:
Anisha
Transitional: Sasha

Sasha
Sasha is a 16 year-old African girl. She has long, braided hair, about 54 inches tall
and a slender built. She is married to Dominique. Dominique is 25 years old and
does not treat their marriage as monogamous; he sleeps with other women behind
her back. Sasha feels that she may be pregnant because her period did not come
for 2 months. Also recently, Sasha displayed symptoms of a particular illness,
symptoms that are possibly indicative of acute HIV infection. Her knowledge of HIV
is elementary; she knows that you can transmit the virus through unsafe sexual
contact but Sasha is unaware of the threat it has on her fetus.

Description
Young girl, aged 18
Situation
Since she was 16, Heathers mother kept pushing her to get married.

Formative Research
Main Goal: Reduce rates of HIV transmission in South Africa.
Process Objective: To encourage young women, particularly pregnant
women, to get tested for their sero-status and to follow with the necessary, medical
steps to manage good maternal and/or fetal health.
Define Target Audience: Young pregnant women living in South Africa.
Define Educational Issues: They are to feel the same effects that the
transitional character, Sasha, feels regarding questionable sero-status, willingness
to test despite the stigma, fear of losing social support. (How do they really feel?)

Develop Frameworks
Issues List:

Problems:
In some African countries, many women get HIV after
marriage because of their husbands
HIV-positive women are afraid to go for the HIV test due to
discrimination (UNAIDS, 2006d, p.134)
Women who already know their status are less likely to
attend any counseling or treatment sessions (Preventing Mother, n.d.).
Antiretroviral drugs have proven to decrease the rate of
MTCT from 20-45% to less than 2% in many western countries (Children, HIV,
n.d.).
HIV-positive women are advised to take antiretroviral
drugs to prevent MTCT. This treatment is also given to newborn babies for a short
time to reduce the chance of getting infected (Preventing Mother, n.d.).
Moral Framework?
Values Grid:

It is good that women get on a necessary antiretroviral therapy prophylaxis if

they tested positive.

HIV/AID
It is good that women in the community get tested for HIV.
It is bad that women in the community
do not get tested for HIV.

It is good that HIV-positive women in their society know It is bad that HIV-positive women in their
society do not know about the increased health risks to her newborn child.
about the increased
health risks to her newborn child.

It is good that women get on a necessary antiretroviral It is bad that women do not get on a necessary
antiretroviral therapy prophylaxis if they tested positive.
therapy prophylaxis if they tested
positive.
It is good that individuals go for counseling and testing in
counseling and test-order to know their HIV/AIDS status.
status.
It is good that people practice safer sex.

It is bad that individuals do not go for

ing in order to know their HIV/AIDS

It is bad that people do not practice safer sex.

It is good that people are aware of the link between STI It is bad that people are not aware of the link
between STI and HIV/AIDS.
and HIV/AIDS.
It is good that people go for treatment as soon as they get
It is bad that people do not go for
treatment as soon as they infected with STIs.
get infected with STIs.

It is good that people accept and give care to people living

It is bad that people do not accept and
do not give care to with HIV/AIDS.
people living with HIV/AIDS.
It is good that society accepts and takes care of AIDS It is bad that society does not accept and does
not take care orphans.
of AIDS orphans.
It is good that HIV positive people do not lose their jobs It is bad that HIV positive people lose their jobs
because of because of their status.
their status.
It is good that society understands the basic needs of peoIt is bad that society does not
understand the basic needs ple living with HIV/AIDS.
of people living with HIV/AIDS.
It is good that HIV positive pregnant women are provided
It is bad that HIV positive pregnant
women are not provid-with anti-retroviral therapy. ed with anti-retroviral therapy.
It is good that people know that HIV-positive mothers can
It is bad that people do not know that
HIV-positive mothers transmit HIV to their children during pregnancy, delivery can transmit HIV to
their children during pregnancy, and breast feeding.
delivery and breast feeding.
It is good that individuals understand that mosquitoes do
It is bad that individuals do not
understand that mosqui-not spread HIV/AIDS.
toes do not spread HIV/AIDS.
It is good that individuals understand that getting infected
It is bad that individuals do not
understand that getting with HIV/AIDS is not a curse from God -- it is a disease like
infected
with
HIV/AIDS is not a curse from God -- it is a any other. disease like any other.

Advisory Committee and

Technical Review Committee?

Training of Writers and Producers?

Pre-testing of Pilot Episodes?

Writing and Production?

Monitoring?

Impact Evaluation?