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___________________
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___________________
Date

Table of Contents

This is a business plan. It does not imply an offering of securities.

Page 1

Table of Contents

Page 1

My Business Plan

Chart: Highlights

Table: Start-up

Start-up
Requirements
Start-up Expenses
Stationery etc.
Insurance
Rent
Computer
Other
Total Start-up Expenses

$0
$0
$0
$0
$0
$0

Start-up Assets
Cash Required
Start-up Inventory
Other Current Assets
Long-term Assets
Total Assets

$0
$0
$0
$0
$0

Total Requirements

$0

Page 1

My Business Plan

Chart: Start-up

Table: Market Analysis

Market Analysis
Potential Customers

Growth

Segment Name
Segment Name
Other
Total

0%
0%
0%
0.00%

2015

2016

2017

2018

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

Page 2

20

My Business Plan

Chart: Market Analysis (Pie)

Table: Sales Forecast

Sales Forecast
FY 2016

FY 2017

FY 2018

0
0
0
0

0
0
0
0

0
0
0
0

FY 2016
$0.00
$0.00
$0.00

FY 2017
$0.00
$0.00
$0.00

FY 2018
$0.00
$0.00
$0.00

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

FY 2016
$0.00
$0.00
$0.00

FY 2017
$0.00
$0.00
$0.00

FY 2018
$0.00
$0.00
$0.00

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

Unit Sales
Row 1
Row 2
Row 3
Total Unit Sales
Unit Prices
Row 1
Row 2
Row 3
Sales
Row 1
Row 2
Row 3
Total Sales
Direct Unit Costs
Row 1
Row 2
Row 3
Direct Cost of Sales
Row 1
Row 2
Row 3
Subtotal Direct Cost of Sales

Page 3

My Business Plan

Chart: Sales Monthly

Chart: Sales by Year

Page 4

My Business Plan

Table: Milestones

Milestones
Milestone
Name me
Name me
Name me
Name me
Name me
Name me
Name me
Name me
Name me
Name me
Totals

Start Date
23/05/2015
23/05/2015
23/05/2015
23/05/2015
23/05/2015
23/05/2015
23/05/2015
23/05/2015
23/05/2015
23/05/2015

End Date
22/06/2015
22/06/2015
22/06/2015
22/06/2015
22/06/2015
22/06/2015
22/06/2015
22/06/2015
22/06/2015
22/06/2015

Budget
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Manager
ABC
ABC
ABC
ABC
ABC
ABC
ABC
ABC
ABC
ABC

Chart: Milestones

Table: Personnel

Personnel Plan
FY 2016

FY 2017

FY 201

Name or Title or Group

Name or Title or Group
Name or Title or Group
Total People

$0
$0
$0
0

$0
$0
$0
0

$0
$0
$0
0

Total Payroll

$0

$0

$0

Page 5

My Business Plan

Table: Start-up Funding

Start-up Funding
Start-up Expenses to Fund
Start-up Assets to Fund
Total Funding Required

$0
$0
$0

Assets
Non-cash Assets from Start-up
Cash Requirements from Start-up
Additional Cash Raised
Cash Balance on Starting Date
Total Assets

$0
$0
$0
$0
$0

Liabilities and Capital

Liabilities
Current Borrowing
Long-term Liabilities
Accounts Payable (Outstanding Bills)
Other Current Liabilities (interest-free)
Total Liabilities

$0
$0
$0
$0
$0

Capital
Planned Investment
Owner
Investor
Additional Investment Requirement
Total Planned Investment

$0
$0
$0
$0

Loss at Start-up (Start-up Expenses)

Total Capital

$0
$0

Total Capital and Liabilities

$0

Total Funding

$0

Page 6

My Business Plan

Chart: Benchmarks

Table: Break-even Analysis

Break-even Analysis
Monthly Units Break-even
Monthly Revenue Break-even

0
$0

Assumptions:
Average Per-Unit Revenue
Average Per-Unit Variable Cost
Estimated Monthly Fixed Cost

$0.00
$0.00
$0

Page 7

My Business Plan

Chart: Break-even Analysis

Table: Profit and Loss

Pro Forma Profit and Loss

FY 2016

FY 2017

FY 2018

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
0.00%

$0
0.00%

$0
0.00%

Payroll
Marketing/Promotion
Depreciation
Rent
Utilities
Insurance
Payroll Taxes
Other

$0
$0
$0
$0
$0
$0
$0
$0

$0
$0
$0
$0
$0
$0
$0
$0

$0
$0
$0
$0
$0
$0
$0
$0

Total Operating Expenses

$0

$0

$0

Profit Before Interest and Taxes

EBITDA
Interest Expense
Taxes Incurred

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
0.00%

$0
0.00%

$0
0.00%

Sales
Direct Cost of Sales
Other Costs of Sales
Total Cost of Sales
Gross Margin
Gross Margin %

Expenses

Net Profit
Net Profit/Sales

Page 8

My Business Plan

Chart: Profit Monthly

Chart: Profit Yearly

Page 9

My Business Plan

Chart: Gross Margin Monthly

Chart: Gross Margin Yearly

Page 10

My Business Plan

Chart: Cash

Table: Cash Flow

Pro Forma Cash Flow

FY 2016

FY 2017

FY 2018

$0
$0

$0
$0

$0
$0

$0
$0
$0
$0
$0
$0
$0
$0

$0
$0
$0
$0
$0
$0
$0
$0

$0
$0
$0
$0
$0
$0
$0
$0

FY 2016

FY 2017

FY 2018

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0
$0
$0
$0
$0
$0

$0
$0
$0
$0
$0
$0

$0
$0
$0
$0
$0
$0

Cash Received
Cash from Operations
Cash Sales
Subtotal Cash from Operations
Additional Cash Received
Sales Tax, VAT, HST/GST Received
New Current Borrowing
New Other Liabilities (interest-free)
New Long-term Liabilities
Sales of Other Current Assets
Sales of Long-term Assets
New Investment Received
Subtotal Cash Received
Expenditures
Expenditures from Operations
Cash Spending
Bill Payments
Subtotal Spent on Operations
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out
Principal Repayment of Current Borrowing
Other Liabilities Principal Repayment
Long-term Liabilities Principal Repayment
Purchase Other Current Assets
Purchase Long-term Assets

Page 11

My Business Plan

Dividends
Subtotal Cash Spent

$0
$0

$0
$0

$0
$0

Net Cash Flow

Cash Balance

$0
$0

$0
$0

$0
$0

Table: Balance Sheet

Pro Forma Balance Sheet

FY 2016

FY 2017

FY 2018

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

FY 2016

FY 2017

FY 2018

Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

Long-term Liabilities
Total Liabilities

$0
$0

$0
$0

$0
$0

Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital

$0
$0
$0
$0
$0

$0
$0
$0
$0
$0

$0
$0
$0
$0
$0

Net Worth

$0

$0

$0

Assets
Current Assets
Cash
Inventory
Other Current Assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital
Current Liabilities

Table: Ratios

Ratio Analysis
Sales Growth

FY 2016

FY 2017

FY 2018

n.a.

n.a.

n.a.

0.00%
0.00%
0.00%
0.00%
100.00%

0.00%
0.00%
0.00%
0.00%
100.00%

0.00%
0.00%
0.00%
0.00%
100.00%

0.00%
0.00%
0.00%

0.00%
0.00%
0.00%

0.00%
0.00%
0.00%

Percent of Total Assets

Inventory
Other Current Assets
Total Current Assets
Long-term Assets
Total Assets
Current Liabilities
Long-term Liabilities
Total Liabilities

Page 12

My Business Plan

Net Worth

100.00%

100.00%

100.00%

100.00%
0.00%
0.00%
0.00%
0.00%

100.00%
0.00%
0.00%
0.00%
0.00%

100.00%
0.00%
0.00%
0.00%
0.00%

0.00
0.00
0.00%
0.00%
0.00%

0.00
0.00
0.00%
0.00%
0.00%

0.00
0.00
0.00%
0.00%
0.00%

Additional Ratios

FY 2016

FY 2017

FY 2018

Net Profit Margin

Return on Equity

0.00%
0.00%

0.00%
0.00%

0.00%
0.00%

0.00
0.00
0
0.00

0.00
0.00
0
0.00

0.00
0.00
0
0.00

0.00
0.00

0.00
0.00

0.00
0.00

$0
0.00

$0
0.00

$0
0.00

n.a.
0%
0.00
0.00
0.00

n.a.
0%
0.00
0.00
0.00

n.a.
0%
0.00
0.00
0.00

Seed

Round 1

Round 2

Percent of Sales
Sales
Gross Margin
Selling, General & Administrative Expenses
Advertising Expenses
Profit Before Interest and Taxes
Main Ratios
Current
Quick
Total Debt to Total Assets
Pre-tax Return on Net Worth
Pre-tax Return on Assets

Activity Ratios
Inventory Turnover
Accounts Payable Turnover
Payment Days
Total Asset Turnover
Debt Ratios
Debt to Net Worth
Current Liab. to Liab.
Liquidity Ratios
Net Working Capital
Interest Coverage
Additional Ratios
Assets to Sales
Current Debt/Total Assets
Acid Test
Sales/Net Worth
Dividend Payout

Table: Investment Offering

Investment Offering
Proposed Year:
Valuation, Investment, Shares
Investment Amount

$0

$0

$0

0.00%

0.00%

0.00%

Valuation

$0

$0

$0

Investor Exit Payout

$0

$0

$0

Investor IRR

0.00%

0.00%

0.00%

Share Ownership

Year 1

Year 2

Year 3

Founders' Shares

Equity Share Offering Percentage

Investor Years Until Exit

Stock Split Multiple

Stock Options Issued

Investor Shares Issued

Page 13

My Business Plan

Price per share

$0.00

$0.00

$0.00

Options Holders' Shares

Year 1 Investors' Shares

Year 2 Investors' Shares

Year 3 Investors' Shares

Total Shares Outstanding

Equity Ownership Percentage

Year 1

Year 2

Year 3

Founders' Equity

0.00%

0.00%

0.00%

Option Holders' Equity

0.00%

0.00%

0.00%

Year 1 Investors' Equity

0.00%

0.00%

0.00%

0.00%

0.00%

Year 2 Investors' Equity

Year 3 Investors' Equity

0.00%

Total Equity

0.00%

0.00%

0.00%

Investors' Equity

0.00%

0.00%

0.00%

Founders' & Employees' Equity

0.00%

0.00%

0.00%

Table: Investment Analysis

Investment Analysis
Start

FY 2016

FY 2017

$0
$0
$0
$0
35%

$0
$0
$0
$0

$0
$0
$0
$0

10

10

$0
$0

$0
$0

Calculated Earnings-based Valuation

$0

$0

Calculated Sales-based Valuation

$0

$0

Calculated Average Valuation

$0

$0

Initial Investment
Investment
Dividends
Ending Valuation
Combination as Income Stream
Percent Equity Acquired
Net Present Value (NPV)

$0

Internal Rate of Return (IRR)

0%

Assumptions
Discount Rate

10.00%

Valuation Earnings Multiple

Valuation Sales Multiple
Investment (calculated)
Dividends

$0

Table: Use of Funds

Use of Funds
Use
Name
Name
Name
Name
Total

Amount
$0
$0
$0
$0
$0

Page 14

My Business Plan

Table: Payback

Payback

Projected Payback Calculation

Investment
Investment
Cash Returns by Year
Combination as Income Stream
Cumulative Net Cash Flow to Investors
Payback Period

FY 2016

FY 2017

FY 2018

FY 2

$100,000

$100,000

$100,000

$100,

$100,000
($400,000)

$100,000
($300,000)

$100,000
($200,000)

$100,
($100,

$500,000
($500,000)
($500,000)
5 years

Chart: Payback Period

Page 15

Appendix
Table: Sales Forecast

Sales Forecast
May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Row 1

Row 2

Row 3

Total Unit Sales

Unit Sales

Unit Prices

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Row 1

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

Row 2

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

Row 3

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

Row 1

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Row 2

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Row 3

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total Sales

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Sales

Direct Unit Costs

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

Row 1

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Row 2

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Row 3

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Subtotal Direct Cost of Sales

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Row 1
Row 2
Row 3

0.00%
0.00%
0.00%

Direct Cost of Sales

Page 1

Appendix
Table: Personnel

Personnel Plan
May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Name or Title or Group

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Name or Title or Group

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Name or Title or Group

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total People

Total Payroll

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Page 2

Appendix
Table: Profit and Loss

Pro Forma Profit and Loss

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Sales

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Direct Cost of Sales

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Other Costs of Sales

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total Cost of Sales

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Gross Margin

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

Payroll

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Marketing/Promotion

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Depreciation

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Rent

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Utilities

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Insurance

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

Total Operating Expenses

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Profit Before Interest and Taxes

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

EBITDA

Gross Margin %

Expenses

Payroll Taxes
Other

15%

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Interest Expense

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Taxes Incurred

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Net Profit
Net Profit/Sales

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

Page 3

Appendix
Table: Cash Flow

Pro Forma Cash Flow

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Cash Sales

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Subtotal Cash from Operations

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

New Other Liabilities (interest-free)

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

New Long-term Liabilities

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Sales of Other Current Assets

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Sales of Long-term Assets

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

New Investment Received

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Subtotal Cash Received

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Cash Spending

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Bill Payments

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Subtotal Spent on Operations

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Sales Tax, VAT, HST/GST Paid Out

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Principal Repayment of Current Borrowing

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Other Liabilities Principal Repayment

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Long-term Liabilities Principal Repayment

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Purchase Other Current Assets

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Purchase Long-term Assets

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Dividends

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Subtotal Cash Spent

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Net Cash Flow

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Cash Balance

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Cash Received
Cash from Operations

Additional Cash Received

Sales Tax, VAT, HST/GST Received
New Current Borrowing

Expenditures

0.00%

Expenditures from Operations

Additional Cash Spent

Page 4

Appendix

Page 5

Appendix
Table: Balance Sheet

Pro Forma Balance Sheet

Assets

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Starting Balances

Current Assets
Cash
Inventory
Other Current Assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

Long-term Liabilities
Total Liabilities

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital

$0
$0
$0
$0
$0

$0
$0
$0
$0
$0

$0
$0
$0
$0
$0

$0
$0
$0
$0
$0

$0
$0
$0
$0
$0

$0
$0
$0
$0
$0

$0
$0
$0
$0
$0

$0
$0
$0
$0
$0

$0
$0
$0
$0
$0

$0
$0
$0
$0
$0

$0
$0
$0
$0
$0

$0
$0
$0
$0
$0

$0
$0
$0
$0
$0

Net Worth

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Page 6