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Publication of the AFBF Public Relations Department Volume 3 Number 3 March 2010

Insider Irish Pubs Bring the Luck


on Trends
of the Irish to America
2 Build Allegiance  
Everyone is Irish on St. country in the 1980s that seeing
Successful farmers Patrick’s Day. Especially the Irish pubs started an Ital-
earn consumer trust in America. And U.S. Irish serving food in order to ian piz-
pub owners make the capture the tourist eating zeria and going in and

3 Celebrity Chefs
They are the new
rock stars
most of it.
There’s something about
the Emerald Isle that at-
trade. Still today, if one
would venture off the
tourist-beaten Irish path
having a slice made and
served to me by the owner
who is from Albania!”
tracts nearly 900,000 Liz Lamb Fisher, who

4 7 Super Spices
Cinnamon, ginger,
oregano, red pep-
American tourists every
year. One can’t deny a sig-
nificant part of the Irish
grew up in Dublin and now
resides outside Washing-
ton, D.C., explained why
pers, rosemary, culture we Americans both the Irish and Ameri-
thyme and yellow flock to is the traditional cans seek out pubs. “I think
curry deliver antiox- public house, aka the it’s mostly because there
idants and boost Irish pub. And if you can’t are a lot of people that feel
immune system. make it to Ireland to visit in some way connected
a real Irish pub, the next with Ireland, even if the

5
Vintage Candy best thing is likely right connection is many years
Necco Wafers, Bit- around your corner. ago. When I lived in France,
o-Honey and other In the U.S. and around the Irish contingent went to
sweet treats tap into the world, there’s usually the pub because we could
childhood memories an Irish pub or two in every feel like we were closer to
city. They are renowned for home somehow.”
their music, drink, food, into more rural areas, they But she warned, “No self-
Quote camaraderie and “craic,” would more than likely respecting pub in Ireland
which is Irish lingo for fun. find a real, traditional and would ever have a red,
“St. Patrick’s Day is an After an evening of sharing foodless pub. checkered tablecloth or, for
enchanted time—a day to some laughs, Guinness and So what do the Irish St. Patrick’s Day, display
begin transforming win- chips (fries for us Ameri- think of America’s version anything that reads ‘Happy
ter’s dreams into sum- cans) with friends, one can of their beloved pub? It’s a Patty’s Day.’ ”
mer’s magic.” see why the Irish pub in mixed bag. In Ireland, it’s simply
•  Adrienne Cook America is one trend that “When we go away to referred to as “Paddy’s
stands the test of time. foreign cities, we nearly Day.”
While we Americans always end up in an Irish Renowned for their
The preferences of typically associate a cer- bar mainly because we friendly atmosphere, “pub
foodies, who generally tain type of food with our know it’s going to be an grub” and a place to meet
are more discriminating Irish pubs—be it shep- English-speaking place someone from Ireland,
than other consumers, herd’s pie, corned beef and we’ll more than likely Americans make the most
continue to influence the and cabbage, or fish and get food we are familiar of an Irish pub, especially
food grown by America’s chips—food wasn’t always with,” said Niall O Rior- if a sport is being televised.
farmers and ranchers. on the pub menu in Ire- dan, who lives in Cavan, You can be sure most Irish
With this trend in mind, land. In fact, eating out Ireland. “Unfortunately, pubs will be filled to the
we hope you enjoy this for the Irish was uncom- 95 percent of these pubs doors if a basketball game
edition of Foodie News. mon. It wasn’t until tour- aren’t even owned by
ists began invading the Irish people. It’s a bit like Continued on Last Page
GUEST COLUMN

Successful Farmers Build Allegiance


with Consumers, Create Opportunity
By John Schlageck, Kansas Farm Bureau

While food safety will al- They wish to establish a Others now provide home younger farmers. In many
ways be the cornerstone of direct link and cultivate a deliveries of fresh produce cases, a young farmer is
our production process, al- relationship with the pro- and sell their produce at often considered someone
legiance is making inroads ducer who provides them local farmers’ markets. who has yet to reach the
into why and where con- with tomatoes, asparagus, Still others have added a half-century mark.
sumers buy their products. corn or that special leg of corn maze, day-on-the- For some, traditional
Sure, the majority of to- lamb for the upcoming farm activities, ice-cream farming became too ex-
day’s shoppers enjoy and Easter holiday. socials and chuck-wagon pensive. Others decided
often take for granted the There is a growing num- cookouts, while inviting traditional farming was
expanded menu in super- ber of shoppers who yearn everyone from school-aged no longer worth the effort.
markets. They look forward to develop a trust with kids to wedding rehearsal Whatever the reason,
to shopping in a meat case producers who they believe parties—all to enjoy the any farmer will tell you
filled with dozens of new and demand will provide farm and ranch way of life. that farming is a difficult
cuts, pre-packaged, oven or them with a quality, con- This new direction in process. Still most would
grill-ready, custom por- sistent, wholesome product farming is being driven by agree they are glad they
tioned, “natural” and pre- time after time. farmers and ranchers who bought their land, and glad
cooked products. Today’s Tapping into this ever- are attempting to be less they’re doing what they
shoppers can’t wait to get changing consumer land- dependent on cheap land enjoy and want to do.
their mitts on the mari- scape, today’s food produc- and vast acreage. This pio- No doubt, more and more
nades, dry rubs, cooking er—especially those located neer is tapping into the farmers will be looking at
bags and other specialty near large-population, ur- population surge and a different direction to stay
items designed for time- ban areas—must not miss wealth of consumers who on their land in the future.
strapped, two-income the opportunity to reach shop online, drive a couple The land will continue to
families. the hearts, minds and cars, including a pick-up, be farmed. There will no
There’s also another stomachs of consumers and don’t mind paying a doubt be fewer farmers but
growing group of consum- who feel strongly about premium for the food they those who are determined
ers who are purchasing their food. feed their families. to stay in this business of
products based on trust and Some consumer-savvy  Another common elem- agriculture will have to find
nostalgia. This notion of producers are already ent of this non-traditional innovative ways to farm.
nostalgia, or pining, harkens honed in on this concept. farmer is the belief that  
back to the good old days—a They’ve retooled their this shift in production John Schlageck is a lead-
time when events and lives farming operation from a style may not make them ing commentator on agri-
were perceived as simpler, conventional commodities- rich, but will keep them culture and rural Kansas.
more wholesome, just only business to one that out in the open spaces, Born and raised on a di-
downright better. includes pick-your-own running their own business versified farm in north-
Many in this new group sweet corn, pumpkins, and doing what they enjoy western Kansas, his writ-
of consumers want to share flowers and strawberries. and want to do. A large ing reflects a lifetime of
in the story behind the They’re giving people what percentage of those willing experience, knowledge and
product they are buying. they want. to try something new are passion.
Celebrity Chefs are the Newest Rock Stars
Forget the hair bands of likely to catch a celebrity the majority of his income to show. One of them, a
the 1980s. Celebrity chefs chef sighting as they are a now comes from live ap- library associate, said she
are the new rock stars. famous actor or lead singer pearances, rather than his has spent thousands of dol-
Long gone are the days of of a band, since chefs now Travel Channel show, “No lars on hotels and tickets to
tuning in weekly to see what travel the country doing Reservations,” or from sales repeatedly see Brown’s live
Martha or Emeril were pre- book tours, cooking dem- of his books. appearances.
paring on their cooking onstrations and participat- But the rock star lifestyle And it’s not just a U.S.
programs. Instead, you’re ing in other big venue ap- takes some getting used to. phenomenon.
more likely to see your fav- pearances Guy Fieri, who All eyes were on British
orite celebrity chef on televi- where thou- “It was 20 years hosts the Chef Jamie Oliver to see
sion shows like “Good sands of peo- Food Network what he was going to pre-
of Food Network
Morning America,” “Oprah” ple pay con- show “Din- pare for global leaders at
or “The Biggest Loser.” cert-ticket broadcasting that ers, Drive-ins last year’s G20 summit
Thanks to the rise in pop- prices to gave chefs and and Dives,” dinner. His Welsh lamb
ularity of television cook- attend. food personalities sought advice and asparagus garnered
ing shows, chefs now en- “It’s easily the widespread about living on headlines in food sections
joy rock star status. Says the most visibility to become the road from around the world. This
the publication South lucrative part members of infamous dinner, coupled
celebrities.”
Coast Today, “It was 20 of what I do,” the rock band with his numerous televi-
years of Food Network said Chef AC/DC and sion shows, books, restau-
broadcasting that gave Anthony Bourdain, who rocker Sammy Hagar. rants and activism in re-
chefs and food personali- was paid for about 25 live Chef Alton Brown, who ducing childhood obesity
ties the widespread visibil- appearances last year and better resembles a scien- (he got Britain to change
ity to become celebrities.” plans to do 40 this year, tific food professor than a its school lunch program to
And celebrities they are. according to foodie blog celebrity chef, has groupies include healthier, non-
The general public is as Friends Eat. Bourdain said who follow him from show processed, fresh ingredi-
ents) has made him a
household name.
Australian celebrity Chef
Curtis Stone has also be-
come a star in his home-
land. “When I grew up
cooking, we were the stinky
bunch of dudes that
weren’t allowed into a
nightclub because we had
long hair and tattoos and
we got out of work at mid-
night,” he recently told The
Sunday Telegraph.
“It’s crazy because now
we are rock stars,” he said.
“But I’m not complaining.”
Seven Super Spices Deliver Antioxidants
and Boost Immune System
Spices and herbs are first step in heart disease, to nausea and
extremely rich in antiox- cancer, diabetes and other migraines.
idants, with levels com- chronic diseases.
parable to many fruits Oregano
and vegetables. Cinna- 7 Super Spices Oregano has one of
mon vies for top billing the highest antioxidant
along with blueberries Cinnamon levels of all of the dried
and pomegranate juice. Cinnamon has one of the herbs. Just one teaspoon of
That’s the latest word highest antioxidant levels of dried oregano leaves has as of antioxidants as a car-
from McCormick, the any spice, even more than many antioxidants as three rot or a one-half cup of
herb and spice company, many foods. One teaspoon ounces of almonds and chopped tomatoes.
whose products domi- of this ancient spice taken one-half cup of chopped Thyme also contains
nate the spice aisle in from the inner bark of trop- asparagus. The active com- beneficial compounds
every supermarket. ical trees has as many anti- pound rosmarinic acid ap- called flavonoids that in-
McCormick is heralding oxidants as a cup of pome- pears to be responsible for crease the herb’s antiox-
“Spices for Health” on granate juice or one-half the strong antioxidant ac- idant capacity and may
its Web site at http:// cup of blueberries. Beyond tivity in oregano. Research- offer anti-inflammatory
www.mccormick.com/ antioxidants, cinnamon is ers are continuing to ex- benefits. Some studies
SpicesForHealth/Seven also rich in plore the use of oregano suggest the antioxidants
SuperSpices.aspx. And natural com- in various food in thyme may help main-
there is much to learn! pounds called applications to tain cognitive function
Spices make food taste polyphenols. inhibit bacterial and promote heart heatlh
great and can help you These com- growth. as we age.
eat healthier by reducing pounds ap-
the amount of salt, fat pear to act Red Yellow Curry
and sugar needed when like insulin in Peppers The deeply hued spice
cooking. But did you our body and The power- turmeric found in yellow
know that there is now may help reg- ful com- curry powder is a con-
evidence that each ulate blood sugar levels— pound capsaicin in peppers centrated source of anti-
spoonful of spices and good news for people with gives chiles their heat and oxidants on the same
herbs may help protect diabetes. is packed with antioxi- level as strawberries,
your health by boosting dants. The hotter the pep- raspberries and cherries.
the antioxidant power of Ginger per, the more antioxidants A teaspoon of curry
practically everything on Derived from the ginger it contains. Cayenne or powder, which is a blend
your plate? root, did you know one tea- ground red pepper contain of turmeric and other
Antioxidants provide a spoon of ginger has as the most antioxidants but spices, has as many anti-
range of benefits, includ- many antioxidants as a cup all red peppers, including oxidants as one-half cup
ing giving our immune of spinach? The potential chili powder and the mild- of red grapes. Curcu-
system a boost. They also benefits appear to be due er paprika, are also good min, the bright yellow
appear to reduce inflam- to the anti-inflammatory sources. compound in turmeric,
mation, which properties of gingerol, one has been found to inhib-
is increas- of the active ingredients in Rosemary it the growth of cancer
ingly rec- ginger. Some studies sug- Rosemary is a distinctive cells, reduce inflamma-
ognized gest gingerol may work like aromatic herb that is packed tion and safeguard the
as the certain anti-inflammatory with flavor and antioxidants. brain. In preliminary
drugs (such as aspirin and Rosemary is a great flavor studies, curcumin helped
ibuprofen) by inhibit- enhancer in marinades, diminish the develop-
ing an enzyme that breads, mashed potatoes ment of destructive brain
causes inflamma- and green vegetables. plaques. As a result, re-
tion. Research also searchers believe yellow
indicates that ginger Thyme curry may offer the po-
may offer pain relief for A teaspoon of thyme con- tential to protect against
everything from arthritis tains about the same amount Alzheimer’s disease.
Popcorn: A Proven Fundraising Winner
There’s something all American No trip to a ball game or a movie ing advice and assistance to its cus-
about popcorn. It truly is a patriotic is complete without popcorn. And tomers, who can also select designer
snack. kettle corn is always a hit at farmers’ popcorn tins or flavor-sealed bags.
markets, fairs and festivals. What’s Customers can also create their own
more, scout troops, ball teams and specialized tins in various sizes. To
4-H clubs all across the country often learn more, check out their Web site
rely on selling popcorn as a fund- at www.popcornpalace.com.
raising tool. According to the Popcorn Board,
With spring just around the corner, a Americans eat about 16 billion quarts
number of groups are gearing up fund- of popcorn per year. That’s 52 quarts
raising plans, which means you may per man, woman and child.
see more Cub Scouts or Little Leaguers The Popcorn Board is gearing up for
outside your local grocer hawking tins National Popcorn Poppin’ Month in
of popcorn. October.
Many companies are in business to October is chosen because it marks
help folks who want to sell popcorn to the triumphant end to the labor of the
raise money for a worthy cause. spring and summer months. Harvest
Among them is Popcorn Palace that fairs and festivals and football are in
offers 27 popcorn flavors, including full swing in October, and popcorn is
caramel popcorn, chocolate-covered a key part of the fun.
caramel popcorn and tangy cheese To learn more about popcorn, check
popcorn. out the Popcorn Board’s Web site at
Popcorn Palace provides fundrais- www.popcorn.org.

‘Vintage Candy’ Trend Taps Into Childhood Memories


Most people have fond stalgic things. The trend is Necco Wafers, Raisinets
memories of the candy they that we’re definitely seeing and Oh Henry! were big
ate as a child, but all too of- more interest in the old-time in the 1950s.
ten, finding the treats can candies. People will search If you like
be a daunting task—espe- far and wide for them,” Bit-O-Honey,
cially for those on the far Esposito told Foodie News. Big Hunk or
side of 40. Finding your favorite Bazooka Bubble
Enter CandyDirect.com. candy to order on the site Gum … you’re
The online candy retailer is easy, as the treats are most likely a
bills itself as “the oldest organized by decades child of the 1960s.
confectionery company on (1950s through 1990s), Whatchamacallit, Abba- Sweethearts Conversation
the Web (operating since as well as by type, color, Zaba and Bottle Caps domi- Hearts, unveiled modern
1997) and a leading provid- flavor, size and shape. nated the 1970s. Gummi ways to say “I Love You.”
er of nostalgic and popular It’s no surprise that Espo- Bears, Reese’s Pieces and Through an online con-
confections, including bulk sito loves all things related to Sour Patch Kids Candy test, Americans voted on
and hard-to-find candies.” sweets ... eating them, selling rocked the 1980s. Ice Break- 10 new sayings for the tiny
Another alluring pitch is them, talking about them ers Gum, Altoids Mints and candy hearts—with “Tweet
the promise that the com- and exploring their history. Reese’s NutRageous Bar Me” and “Text Me” at the
pany sells a full line of He often asks people he captured much of the candy top of the list. Updated
classic candy bars from meets or talks to on the dollar in the 1990s. flavors like green apple,
leading manufacturers. phone to name their favorite Demand for vintage blue raspberry, strawberry,
Jim Esposito, owner of candy. He enjoys pinpointing candies is strong and con- lemon, grape and orange
CandyDirect.com, is en- someone’s age (or at least tinues to grow, according were developed to tempt the
thusiastic about the 400 the decade when they were to Esposito, but some com- current generation of candy
“vintage” candies he sells. born) based on the answer. panies are making changes lovers. More vibrant colors
Most are made by small For example, “Virtually to beloved favorites with an and a softer texture billed
companies that have de- everyone who names one eye toward the future. as “more fun to eat” round
pended on strong regional of the sour candies as a In February the New Eng- out the changes made to
customer bases to survive. favorite is younger than land Candy Confectionary Sweethearts in 2010, which
“People just love old, no- 35,” Esposito said. Company, manufacturer of were first sold 145 years ago.
The Food Scene
•  Macaroons are the New Cupcake
“Trendy desserts have come and gone, and some foodies predict another treat is poised to be
this decade's defining sweet: Bonjour, macaroon!,” said Neda Ulaby of National Public Radio.
She explores the French macaroon phenomenon that has taken over Washington, D.C., and
the rest of the country. French macaroons are colorful, airy and come in a variety of flavors
unlike American macaroons that are usually almond and coconut flavored and have a
cake-like texture. Ulaby examines a variety of macaroons from trendy to traditional. Try
making the Rose White Chocolate Macaroon recipe provided by Chef Fabrice Bendano of
Adour in Washington, D.C., and whip up a fashionable and scrumptious dessert.
http://www.npr.org/templates/story/story.php?storyId=123566536&ps=cprs

•  A Sweet Canadian Treat


Though the 2010 Olympics in Vancouver, Canada, have ended, it doesn’t mean Americans can’t
continue to enjoy one of Canada’s favorite desserts, Nanaimo bars. “These three-layer sweet
squares, ubiquitous in coffee shops throughout British Columbia, are named for Nanaimo (nan-
EYE-mo), a town on Vancouver Island,” explained Dianna Marder of the Philadelphia Inquirer.
“About 35 years ago, a local woman by the name of Joyce Hardcastle entered her recipe for choc-
olate squares in a contest, calling them Nanaimo Bars—and she won. The city’s been boasting
about them ever since.” The three layers are made up of a chocolate graham cracker base, em-
bedded with coconut and nuts, a buttercream center flavored with vanilla custard and a rich dark
chocolate top. They can also be made with filling variations like mint, mocha or peanut butter.
Nanaimo bars are a fun way to add a little international flare to a snack or dessert menu.
http://www.philly.com/philly/restaurants/20100218_Give_these_Canada_treats_a_snack-
food_medal.html

•  Crock-pots and Slow Cookers Make Home Made Meals Easy

With the hectic schedules most Americans face, it is difficult to prepare a


home-cooked meal every night, but crock-pots and slow cookers can make
a daunting task easy and stress-free. Arlene Burnett of the Pittsburgh Post-
Gazette explains why slow cookers are so convenient and provides several
delectable recipes that will require very little time and effort, including
chicken parmesan, spicy black beans and rice, and barbecued pulled pork.
Burnett said, “Slow cookers are for anyone who doesn’t have time to cook
but still wants to prepare good tasty meals.”
http://www.post-gazette.com/pg/10049/1036559-34.stm

•  Winter Pesto
Just because most basil plants have frozen over doesn’t mean pesto is out of season.
Try delicious twists on a classic recipe; winter pesto can be made with kale, parsley
or black olives. Dallas Chefs Julian Barsotti, Chena Civello and Mary DiCarlo
Francis have created basil substitutes in their winter dishes and are sharing their
recipes. Chef Barsotti of Nonna restaurant makes a Tuscan-style pesto using a
winter kale called cavalo nero along with a small amount of pine nuts for added
texture. Try substituting the pine nuts for pecans and the kale with parsley and
you will have Chef Civello’s, of Civello’s Raviolismo’s, Texas-style pesto that pairs
wonderfully with a variety of different ravioli. And don’t forget about olives, Chef
DiCarlo Francis of Jimmy’s Food Storerelies uses both black and kalamata olives
along with a blend of different herbs. Winter pesto is a tasty way to substitute the
herbs that aren’t in season with those that are.
http://www.dallasnews.com/sharedcontent/dws/fea/taste/stories/DN-nf_
pestojump_0217gd.State.Edition1.24db9f6.html
Companies Cater to Foodies Who Like to Play Games
You don’t often think of foodies as supremacy, recreating the speed of
being devoted gamers and you don’t the hit television show. “Iron Chef
always think of serious gamers as America: Supreme Cuisine” presents
being devoted foodies. But who says players with epic culinary battles
the two interests can’t go hand-in- centered on 15 theme ingredients and
hand. by a culinary school and collaboration hundreds of dish variations.
The Paris-based game company with a renowned nutritionist, “My “Iron Chef America: Supreme Cui-
Ubisoft certainly thinks so. The com- Cooking Coach” offers players tips sine” challenges players to complete
pany has developed a game to take and tricks to create healthy and deli- several dishes simultaneously using
advantage of the new functionality of cious meals that you can create for the Wii Remote or DS Stylus as your
the Nintendo DSi. “My Cooking your friends and family. cooking tools. Stir, chop, mince, fry—
Coach” is the first game created spe- Another DSi game, “Iron Chef just keep your eye on the clock! Face
cifically for the new Nintendo DSi. It America: Supreme Cuisine,” brings off against celebrity Chefs Mario
is an easy-to-use, fun game for any- the Food Network show to electronic Batali, Alton Brown, Cat Cora and
body who wants to eat balanced and gaming. The game challenges players Masaharu Morimoto under the
fresh healthy meals. to take up the role of a master chef watchful eye of the chairman, Mark
With more than 240 recipes created in the midst of a battle for culinary Dacascos.

Food By The Numbers Irish Pubs


Continued From First Page
14 or soccer match is on the
Percent of U.S. population television. The same is true
that are early adopters/ for Ireland, whose pubs
influencers of not only food are standing room only if
but other cultural trends in hurling or a World Cup
shopping, fashion and cars. match is being played.
“The main attraction for
65 us in an Irish pub abroad
Percent of foodies who is that we will be able to
define themselves as res- see our favorite English
Foodie culture is “an essentially American phenomenon” taurant foodies, according soccer team live on big
that emerged in reaction to this country’s “uniquely malle- to a Packaged Facts survey. screens,” said O Riordan.
able and marketer-driven” food culture, according to a Whatever the attraction is
study from Packaged Facts, a division of Market Research 71 for Americans, whether it’s
Group. While other nations/regions have distinct cultures Percent of foodies who de- watching a game, eating a
surrounding food, the U.S. generally lacks such a culture. fine themselves as foreign/ hearty dish of meat and po-
In “Foodies in the U.S.,” Packaged Facts defines foodies spicy foodies, according to tatoes or sipping a Guinness,
as adults who “agree a lot” with the statement: “I like to try a Packaged Facts survey. you can be sure the Irish pub
new food products,” and also express an interest in either is here to stay whether it is
foreign, spicy, fresh, gourmet and/or organic/natural Learn more at www.retail St. Patrick’s Day or any other
foods. wire.com. day of the year.

March 2010 Vol. 3 No. 3


Published monthly by the American Farm Bureau Federation,
600 Maryland Ave., SW, Suite 1000W, Washington, DC 20024
Phone: 202-406-3600 — E-mail: foodienews@fb.org
Editors: Cyndie Sirekis, cyndies@fb.org
John Hart, johnh@fb.org
We hope you enjoyed reading this issue of Foodie News. You may distribute or re-
Contributing Editor: publish the articles in this edition of Foodie News, except where noted otherwise.
Tracy Grondine, tracyg@fb.org
Contributing Writers:
Anna Burkholder, anna@fb.org
Marylee Varanese, maryleev@fb.org

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