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BIG DATA
A 12-course, 36-credit
graduate program from the
University of Wisconsin
A PARTNERSHIP OF:
2015 Board of Regents of the University of Wisconsin System. All rights reserved.
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Learn to harness the power of big data using the latest tools and analytical methods
Study online, on your time, so you can plan your studies around work and family commitments
Pay the same affordable tuition, in or out of state
Earn your masters degree from an institution employers respect
Best of all, you will gain the knowledge and skills that will make you a desirable candidate for
recruiters and hiring managers across the country. Now is the time. Call a friendly adviser at
1-877-UW-LEARN (895-3276) or email learn@uwex.edu to find your future in this exciting field.
We look forward to helping you start or advance your career with a prestigious University of
Wisconsin degree.
Sincerely,
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Table of Contents
About Data Science........................................................................................................................................................................................... 1
What is Data Science?............................................................................................................................................................................... 1
What Do Data Scientists Do?.................................................................................................................................................................. 1
Data Science Careers Outlook............................................................................................................................................................... 2
About the Degree...............................................................................................................................................................................................4
Program Overview.....................................................................................................................................................................................4
Program Outcomes...................................................................................................................................................................................4
Eligibility........................................................................................................................................................................................................6
Prerequisites.................................................................................................................................................................................................6
Faculty............................................................................................................................................................................................................6
Accreditation................................................................................................................................................................................................6
A Partnership of UW-Extension and UW Campuses........................................................................................................................ 7
About UW-Extension................................................................................................................................................................................. 7
Courses.................................................................................................................................................................................................................8
Fall 2015 Courses........................................................................................................................................................................................8
Coming in 2016.........................................................................................................................................................................................10
Application and Admission...........................................................................................................................................................................12
Admission Requirements........................................................................................................................................................................12
How to Apply.............................................................................................................................................................................................13
Help from an Enrollment Adviser........................................................................................................................................................13
Tuition and Financial Aid...............................................................................................................................................................................14
Registration.......................................................................................................................................................................................................16
Course Schedule.......................................................................................................................................................................................16
About Online Learning...................................................................................................................................................................................17
Connecting with Faculty and Your Peers.......................................................................................................................................... 17
Frequently Asked Questions About Online Learning.................................................................................................................... 17
Technology Requirements and Technical Support........................................................................................................................19
Online Writing Lab.................................................................................................................................................................................. 20
Textbooks...........................................................................................................................................................................................................21
Frequently Asked Questions........................................................................................................................................................................23
Contact Us.........................................................................................................................................................................................................27
Prospective Students...............................................................................................................................................................................27
Enrolled Students.....................................................................................................................................................................................27
Technical Support.................................................................................................................................................................................... 28
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Identifying the data-analytics problems that offer the greatest opportunities to the organization
Determining the correct data sets and variables
Collecting large sets of structured and unstructured data from disparate sources
Cleaning and validating the data to ensure accuracy, completeness, and uniformity
Devising and applying models and algorithms to mine the stores of big data
Analyzing the data to identify patterns and trends
Interpreting the data to discover solutions and opportunities
Communicating findings to stakeholders using visualization and other means
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In the book, Doing Data Science, the authors describe the data scientists duties this way:
More generally, a data scientist is someone who knows how to extract meaning from and interpret data,
which requires both tools and methods from statistics and machine learning, as well as being human. She
spends a lot of time in the process of collecting, cleaning, and munging data, because data is never clean.
This process requires persistence, statistics, and software engineering skillsskills that are also necessary for
understanding biases in the data, and for debugging logging output from code.
Once she gets the data into shape, a crucial part is exploratory data analysis, which combines visualization and
data sense. Shell find patterns, build models, and algorithmssome with the intention of understanding product usage and the overall health of the product, and others to serve as prototypes that ultimately get baked
back into the product. She may design experiments, and she is a critical part of data-driven decision making.
Shell communicate with team members, engineers, and leadership in clear language and with data visualizations so that even if her colleagues are not immersed in the data themselves, they will understand the implications.
Source: ONeil, C., and Schutt, R. Doing Data Science. First edition.
Data science careers are growing in virtually every sector: manufacturing, construction, transportation, warehousing,
communication, science, health care,
computer science, information technology, retail, sales, marketing, finance,
insurance, education, government,
security, law enforcement, and more.
400
Projected range:
440-490
Supply
Demand
300
200
100
0
Source: McKinsey Global Institute, Big Data: The next Frontier for
Innovation, Competition and Productivity (May 2011)
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Data is the new oil. Unfortunately, the technology has evolved faster than the workforce skills to make sense of it, and organizations across sectors must adapt to this
new reality or perish.
Andreas Weigend,
Head of the Social Data Lab at Stanford
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Program Overview
In the competitive world of data science, a masters degree is a requirement for advanced positions at top companies. The online UW Master of Science in Data Science is a smart choice for
busy adults who want to advance their careersor start a whole new careerbut dont have time
for on-campus courses.
Program Outcomes
The University of Wisconsin Master of Science in Data Science program prepares data science professionals to distill vast stores of complex and unstructured data into actionable insights, improved
decision making, and competitive advantage.
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Upon completion of your masters degree, you will possess the following data science skills and
abilities:
Identify and assess the needs of an organization for a data science task.
You will be able to:
Conduct a needs assessment.
Frame tasks in the context of organizational goals.
Communicate data science options and limitations that could meet organizational needs.
Collect and manage data to devise solutions to data science tasks.
You will be able to:
Collect, clean, and prepare data.
Evaluate data in terms of source, volume, frequency, and flow.
Select, apply, and evaluate models to devise solutions to data science tasks.
You will be able to:
Identify and classify relevant variables for data science tasks.
Choose and apply tools and methodologies to solve data science tasks.
Assess the model used to solve data science tasks.
Interpret data science analysis outcomes.
You will be able to:
Interpret data, extract meaningful information, and assess findings.
Evaluate the limitations of data science findings.
Effectively communicate data science-related information effectively in various formats to appropriate audiences.
You will be able to:
Write, format, disseminate, and orally communicate technical materials.
Help non-technical professionals visualize, explore, and act on data science findings.
Facilitate data-informed discussions through listening, questioning, and presenting.
Value and safeguard the ethical use of data in all aspects of their profession.
You will be able to:
Identify and analyze social, legal, and ethical issues in data science.
Interpret and apply a professional code of ethics relevant to the data science profession.
Interpret the activities and choices of others within an ethical framework and determine an
appropriate action based on standards of professional conduct.
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Eligibility
Aptitude tests such as the GMAT and GRE are not required for admission.
You may be eligible for admission to this program if you have completed a bachelors degree with
a 3.0 or better grade point average (GPA) and prerequisite courses in elementary statistics, computer programming, and database administration. Ideal candidates will have a background in math,
statistics, analytics, computer science, or marketing, or three to five years of professional experience in a related field. Not sure if you meet these requirements? Call 1-877-UW-LEARN (895-3276)
or email learn@uwex.edu to discuss your options.
Prerequisites
To qualify for admission, you must have completed prior coursework in:
Elementary statistics
Introduction to programming
Introduction to databases
If you are not sure you meet these requirements, call 1-877-895-3276 or email learn@uwex.edu to
discuss your options, such as a 60-credit degree completion program or a UW Flexible Option
program.
Faculty
Our programs faculty is one of its greatest strengths. You wont find another data science programonline or otherwisethat brings such diverse expertise together in one place. Thats because the Master of Science in Data Science is a collaboration between UW-Extension and six UW
System campusesUW-Eau Claire, UW-Green Bay, UW-La Crosse, UW-Oshkosh, UW-Stevens
Point, and UW-Superior.
All courses in this online program are developed and taught by University of Wisconsin Data Science facultythe same faculty who teach our on-campus courses. To find out more about the
instructors who make up our faculty, please visit the Faculty page of our website.
Accreditation
Whether online or on campus, University of Wisconsin programs have a reputation for delivering world-class education and student support. Our accreditation is your assurance that you will
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graduate with skills that are relevant to your field and valued by employers.
University of Wisconsin institutions offering the online Master of Science in Data Science are fully
accredited by the Higher Learning Commission. The program has been approved by the University
of Wisconsin Board of Regents.
About UW-Extension
Fulfilling the promise of The Wisconsin Ideathe philosophy that University of Wisconsin education and research initiatives should benefit all the people of the stateUW-Extension provides
statewide access to university resources and research so Wisconsin residents can learn, grow,
and succeed at all stages of life. The Division of Continuing Education, Outreach, and E-Learning
(CEOEL) coordinates University of Wisconsin continuing education programs at all 26 campuses.
Included in these are online degree completion programs and masters degree programs such as the
Master of Science in Data Science which enable more adults to earn a world-class UW education.
Graduates of our online programs earn the very same University of Wisconsin degrees as students
who attend classes on campus. As a graduate, you can feel proud and confident knowing that your
credential is recognized the world over and respected by employers.
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Courses
The UW Master of Science in Data Science program offers a rigorous curriculum grounded in
computer science, math and statistics, management, and communication. Because courses are
fully online, all course content, from multimedia lectures and e-learning tools to homework assignments, will be delivered to you through the programs online learning management system.
You can study and do homework whenever and wherever its convenient for you.
You are required to take each of the 12 Data Science courses in the curriculum. Each course is
three credits. Check our Course Schedule web page for semester schedules and a list of upcoming courses.
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Use Python data structures to organize both numerical and text-based data.
Perform exploratory data analysis in R.
Test statistical hypotheses using R functions.
Use an application programming interface (API) to collect real-world data from social media.
Clean and format data for analysis.
Choose and implement efficient methods for analyzing data sets.
Follow best practices for documentation and readable code.
Coming in 2016
DS 730: Big Data: High-Performance Computing
This course will teach students how to process large data sets efficiently. Students will be introduced
to non-relational databases. Students will learn algorithms that allow for the distributed processing
of large data sets across clusters.
DS 735: Communicating About Data
This course will prepare you to master technical, informational, and persuasive communication to
meet organizational goals. Technical communication topics include a study of the nature, structure,
and interpretation of data. Informational communication topics include data visualization and design
of data for understanding and action. Persuasive communication topics include the study of written,
verbal, and nonverbal approaches to influencing decision makers.
DS 740: Data Mining
This course covers two aspects of data analytics. First, it teaches techniques to generate visualizations appropriate to the audience type, task, and data. Second, it teaches methods and techniques
for analyzing unstructured dataincluding text mining, web text mining, and social network analysis.
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Admission Requirements
Admission to the UW Master of Science in Data Science requires:
A bachelors degree and a cumulative grade point average (GPA) of 3.0. Official college
transcripts are required. Students with a GPA of less than 3.0 may be considered for a provisional admission. Please contact an enrollment adviser for more informationsee phone
hours and contact information below.
Prerequisite coursework in elementary statistics, introductory computer programming, and
introduction to databases. Relevant work experience may be considered in lieu of this coursework. Please contact an enrollment adviser for details.
Your resume.
Two letters of recommendation (can be professional or academic).
A personal statement of up to 1,000 words describing the reasons behind your decision to
pursue this degree and what you believe you will bring to the data science field. Space for the
personal statement is included in the online application.
No aptitude tests (GMAT, GRE) are required.
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How to Apply
Visit the Application and Admission page of the UW Master of Science in Data Science website.
Step 1. Select a home campus.
The UW Master of Science in Data Science is offered by six University of Wisconsin degree-granting institutions in collaboration with UW-Extension: UW-Eau Claire, UW-Green Bay, UW-La Crosse, UW-Oshkosh,
UW-Stevens Point, and UW-Superior. Although you will take courses taught by faculty from all six partner
campuses and complete your program entirely online, you must apply to one of these institutions to be admitted to the program. This institution becomes your home campus from which you will receive financial aid
(if you qualify), advising, career services, and ultimately, your diploma. Admission and graduation requirements
do not vary across the UW Master of Science in Data Science partner institutions, so your choice of a home
campus is essentially a matter of personal preference unless you live near one of these institutions and wish to
meet face-to-face with campus staff once youre an enrolled student.
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Registration
We want to make sure your registration goes smoothly. The following steps will guide you through
the process. If you have any questions, please call 1-877-UW-LEARN (895-3276) or email
datascience@uwex.edu.
1. Once you have been admitted, your home campus will notify us, and we will email you a
registration username and password.
2. Using that username and password, log in to the registration site via the link provided in
that email or click the Register Now link below. On the next page, you can view the current
semester course offerings and choose the course(s) you want to take.
3. For each course you select, the system will generate an enrollment permission reminder
number, which you will receive in an email along with a link to your home campus site.
Using your campus login, proceed to your home campus registration area and input the
enrollment permission number(s) to finalize your registration.
4. Pay tuition to your home campus according to the campus policy.
Register Now
Course Schedule
The selection of available courses varies semester. Check our Course Schedule web page for
semester schedules and a list of upcoming courses.
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Textbooks
Most UW Master of Science in Data Science courses require a textbook. Textbooks may be purchased through the University of Wisconsin-Extension Bookstore, powered by Neebo Connect.
Students may also look into using other online or traditional retail bookstores. (Purchasing your
books through the UW-Extension Bookstore will ensure that you get the right editions of the right
books for your classes.)
When purchasing textbooks, please be sure to verify the title, edition, author, ISBN number, etc.,
that are listed for each required text in your class(es), and plan ahead to have your textbooks available by the start date of your course(s).
Visit the Bookstore
Materials may also be purchased from Neebo via phone, fax, or mail:
Neebo Connect
5240 South 19th Street
Lincoln, NE 68512
Phone 1-800-466-1365
Fax 1-402-421-0781
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When ordering textbooks from Neebo by phone, identify yourself as a UW-Extension student and
specify your program of studyData Sciencealong with the course numbers and titles to identify
your courses and texts.
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Data scientist
Data or research analyst/manager
Data warehouse architect
Enterprise strategy consultant
Business intelligence manager/analyst
Hadoop engineer
Market intelligence analyst/manager
See our Careers Outlook page to find out more about the data science profession and opportunities in this field.
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Contact Us
Prospective Students
Call or email an enrollment adviser to get fast, friendly answers to your questions, or schedule a
no-obligation phone call to discuss your education and career goals when it is convenient for you.
Call: 1-877-UW-LEARN (895-3276)
Email: learn@uwex.edu
Office hours are 8:00 a.m. to 7:30 p.m. Central Time, Monday through Thursday; 8:00 a.m. and
4:30 p.m. on Friday; and 9:00 a.m. and noon on the first Saturday of the month. If you are hearing
impaired, you may call 711 for Wisconsin Relay.
Enrolled Students
Contact a Student Services Coordinator for answers to questions about policies, curriculum, textbook ordering, online learning, and more.
Call: 1-877-UW-LEARN (895-3276)
Email: datascience@uwex.edu
Student Services office hours are 8:00 a.m. to 4:30 p.m. Monday through Friday, U.S. Central Time.
If you are hearing impaired, you may call 711 for Wisconsin Relay.
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Technical Support
If you have questions about using specific software applications for this course (such as Access
2013, R, and SQL Server), please contact your course instructor.
If you are experiencing an outage or other technical problem with your device or with our online
learning management system:
Call: 1-877-724-7883 (6 a.m. to 1 a.m. Central Time, seven days a week)
Email: techsupport@uwex.edu (Monday through Thursday, 8 a.m. to 9 p.m.; Friday, 8 a.m.
to 4:30 p.m.; and Sunday, 1 p.m. to 9 p.m.)
Please provide your name, your course number, and the Web address (URL) you are attempting to
access, and a brief description of your concern, including any error messages.
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