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REVIEWS
Niels Akerstrom Andersen, Discursive Analytical Strategies: Understanding Foucault, Koselleck, Laclau, Luhmann (Policy Press, 2003);
John Hartley, A Short History of Cultural Studies (Sage, 2003); Stuart
Sim, Irony and Crisis: A Critical History of Postmodern Culture (Icon,
2002); Barry Smart, Economy, Culture and Society: A Sociological
Critique of Neo-liberalism (Open University Press, 2003)
All of the books under review here are excellent responses to the
familiar sorts of criticisms made of social theory in recent times. According
to some critics, theory is in a bad way today, having become detached from
the real world of struggling and suffering humanity, tending to focus on the
trivial and marginal, and bereft of the sorts of conceptual equipment that
would really allow us to explore contemporary social phenomena.
To start with, one of the troubling things when reading the likes of
Foucault or Laclau is that, stimulating as their approaches and examples
are, it is hardly easy to extract with precision tools and frameworks which
might then be applied to other objects of study. Niels Akerstrom Andersens
Discursive Analytical Strategies promises some help here. Focussing on four
theorists who have thought society as communication or discourse, and
who are deeply implicated in our present, anti-essentialist moment where
the innocence of the empirical collapses (p. xv), Andersen aims to disclose
the different analytical strategies (which he separates from questions of
methodology) at work in each authors writing. An analytical strategy is
defined as a second-order strategy for the observation of how the social
emerges in observation (or enunciations and articulations). The elaboration
of an analytical strategy involves shaping a specific gaze that allows the
environment to appear as consisting of the observations of other people or
systems (p. vi).
I will concentrate, here, on Laclau and Foucault, but Andersen also
considers the analytical strategies of Koselleck and Luhmann. Reinhart Koselleck developed his history of concepts at the end of the 1950s, and, as
Andersen notes, his approach looks rather similar to Laclaus discourse
analysis the formation of identities, the condensation of a wide range of
Thesis Eleven, Number 81, May 2005: 103141
SAGE Publications (London, Thousand Oaks, CA and New Delhi)
Copyright 2005 SAGE Publications and Thesis Eleven Co-op Ltd
DOI: 10.1177/0725513605051620
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the case of his genealogical analytical strategy. It is also concerned with what
he calls problems of conditioning (for instance, when is a statement a statement? in Foucaults archaeology, or why this particular distinction? in
Laclaus deconstructive analysis). And, third, awareness of the fixation of
point of observation (for instance, which discursive problem is pursued? in
Foucaults archaeology, or what is the discursive reference? in Laclaus
hegemonic analysis) is also important.
Elucidation and accessibility around difficult intellectual and political
questions are also concerns for John Hartley in his A Short History of Cultural
Studies, but the mode of address couldnt be less like Andersens. Hartleys
is a hip, racy, engaging, conversational prose his second chapter is, for
example, entitled Culture from Arnold to Schwarzenegger. This approach is
in line with Hartleys own background as part of a strand of cultural studies
he characterizes as the democratization branch, as against the struggle
branch. Into the former category fall Fiske and Morris, and one gets the
strong sense that Hartley would feel clearly in accord with the latters,
Classical utopian writing depresses me profoundly, and my idea of an
empowering vision of the future is the ending of Terminator 2: Judgement
Day (p. 56). This branch of cultural studies is intent on reading the signs in
the street, is attentive to meaning, more optimistic, concerned and interested
in the ordinary and in cultural citizenship.
All this has made for a wonderfully entertaining read, as Hartley ranges
across all those very familiar and less familiar cultural studies debates, spectacular interventions, key texts and moments, and heartfelt feuds, embracing
Mrs Beeton and Malevich, New Labour and Adbusters within a few pages of
each other. This is just as well, because as Hartley notes, there is much
debate about what cultural studies (a philosophy of plenty) is variously
accused of being too political and not political enough, as bereft of method
or too academically institutionalized, as too activist or too academic, as too
celebratory or too critical, as too English or too American (p. 12). Hartley
is refreshingly good-humoured and non-dogmatic about all this though it
is clear, in the end, where his sympathies lie.
For Hartley, the project of cultural studies is launched by George
Bernard Shaw in 1937 with Pelican Books republication of The Intelligent
Womans Guide to Socialism, Capitalism, Sovietism and Fascism. And it is
Pelican who issue cultural studies founding texts, from Freuds The Psychopathology of Everyday Life to Virginia Woolfs The Common Reader, to the
big three of British cultural studies culturalist prehistory The Uses of
Literacy, Culture and Society, and The Making of the English Working Class.
Of course, it is then Allen Lane who capitalize the CCCS (Centre for Contemporary Cultural Studies) in the mid-1960s. And Hartley continues his
interesting survey of cultural studies and publishing towards the end of
the book with the Americanization of cultural studies and the appearance of
The Reader. Here, Hartley tracks changes in cultural studies between the
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At its best, for Hartley, cultural studies will appeal to the intelligent
layman, the imagined reader of cultural studies origins; it would continue,
too, to focus on those things that cultural studies has done best disregarded
zones, respect for ordinary life, textuality, popular culture and entertainment,
consumption, the way in which people negotiate their everyday lives, difference (pp. 151, 122).
The great wealth of reference and general astuteness of Hartleys book
is also evident in Stuart Sims Irony and Crisis: A Critical History of Postmodern
Culture. However, because the function of the book is different a sourcebook for students, says the back cover Sims voice is never as strong and
clear, amidst a mass of extremely well chosen, and often extremely lengthy,
quotations. This is certainly not a problem, as it is such a fabulous sourcebook, which covers, incredibly, the emergence, philosophy, sociology and
politics, science and technology, and aesthetics of the post-modern.
As Sim notes, The variety of viewpoints on the phenomenon is striking
(p. 5), and he quotes Tim Woods exasperated: The term gets everywhere,
but no one can quite explain what it is (p. 8). Despite this, Sim gets the
logic of development and coverage exactly right, I think. For instance, his
chapter on the philosophy of the postmodern begins with a solid section on
Kant, then moves progressively, and at an appropriate pace, through
Nietzsche, Adorno, Heidegger, Derrida, Foucault, Deleuze and Guattari,
Lyotard, Rorty, Habermas, the Marxist reaction (Callinicos, Jameson, Derridas
Spectres of Marx), and finally into apposite questions from Zizek and from
feminism.
For Sim, you cannot escape postmodernism (p. 251); it has altered
the ground rules in a range of areas. Although the voice is not a strong one,
and it is not really sure that he manages to answer the question he sets
himself as to why irony and crisis have come to dominate the cultural scene
in the West, it is obvious that Sim takes a Bauman-type view of the postmodern, seeing the decline of the metanarrative as a politically good thing:
postmodernisms critique of authority is an extremely valuable one (p. 251).
Here, looking back in irony is deemed a positive, against the ills of the
modernist obsession with control. Postmodernity, then, is not nihilistic but
is underscored as a critique of the moral failings of modernity.
Barry Smarts Economy, Culture and Society: A Sociological Critique of
Neo-liberalism, like Sims book, is massively synthetic, drawing together all
important work on the state of play in economy, culture, and society by the
classical sociologists and by those recent social critics of neo-liberal globalization Castells, Beck, Gray, Klein, Bauman, Bourdieu, Ritzer, Harvey, Gorz,
Lash and Urry, Jameson, Galbraith, Sennett, and others. The voice is, though,
clear and compelling, and it is, I think, an important book that should
become a central text for those teaching in the areas of policy, social theory,
political sociology, globalization, and so on.
Smart begins with the way in which the relationship between economy
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and society is presented within the sociological classics. The cultural turn
has meant a movement away from this classical focus. For Smart, an
economic (re)turn within contemporary social theory is both necessary and
to be welcomed (p. 174), because so much economic thinking has managed
to detach itself from institutions, mistaking the model for the world. In this
vein, Durkheim was critical of the neglect by classical economists of the
societal context, and he opposed their sad portrait of the isolated egoist
(p. 14). Instead, economic functions are not their own justification; they are
only a means to an end; they constitute one of the organs of social life
(Durkheim, p. 16).
Smart then launches into analyses of the economic transformations of
the past three decades, and he critiques the neo-liberal justifications for these
transformations. As Zizek has noted, it now seems easier to imagine the end
of the world than the end of capitalism. This substantial closing of the
political universe involves an astounding historical amnesia, where the
original movement away from the market towards regulation, because of
the markets lethal injury to the institutions in which social existence is
embodied (Polanyi, p. 30), is completely forgotten about. Polanyis analysis
of the great transformation, where the primacy of society over the economic
system was secured, seems a lifetime away, given the shift over the last 30
years back to the market utopia and to the individual, with the transitions
variously captured by phrases such as post-Fordism, disorganised capitalism, the crisis of governability, and flexible accumulation. Although
drawing on Harveys and Lash and Urrys analyses, here Smart is rightly
critical of the lack of sustained interest they show in the importance of the
neo-liberal programme. This programme completely occludes the reality that,
as Gray has pointed out, free markets are a product of artifice, design and
political coercion (p. 43).
The closing of the political universe with neo-liberalism sees Smart
making a welcome return to Marcuses notion of imposed needs connected
to dominant interests, in the face of the rhetoric of consumer choice and the
reality of perpetual management and manipulation of consumers. Despite the
passing of important coordinates in which he worked the industrial society,
the threat of communism Marcuses intervention has vital resonances, with
the increased focus on advertising, marketing, and branding of the consumer
society, the triumph of exchange value above all other value, and the effacement of critical distance. The move from production to consumption sees
greater economic insecurity and identity, social recognition, and integration
centred on consumption, with less satisfaction, security, and meaning for
work (which, for many, are transformed into McJobs). Meanwhile, a work
ethic gives way to an imperative to consume (for those not completely
excluded from this world). For those who can be part of the new
consumerism, it is, in Smarts estimation, less sovereignty than postmodern
serfdom and bondage to the imperative to consume that issues.
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Chamsy el-Ojeili, From Left Communism to Post-Modernism: Reconsidering Emancipatory Discourse (University Press of America, 2003)
Its always refreshing to read a book of political theory that makes no
qualms about the practical purposes for which it has been written. As this
texts final sentence makes clear, el-Ojeili has chosen to address the legacy