Professional Documents
Culture Documents
Prepared for:
FEDERATED PRESS
Ruth R. Armstrong
MBA
management services
Toronto, Ontario
416-691-7302
November 6, 1998
NONPROFIT GOVERNANCE:
This paper recognizes that governance has been an important aspect of our
nonprofit organizations for over a century. In the recent past as the
environment has changed dramatically and governance has become a focus
of study, an evolution is occurring.
There is no agreement in the field on the best way to structure a board for
effectiveness. There is instead an evolution of diversity of thinking about
governance models, structures and functions.
Four governance models are described within a framework and analyzed to
suggest that choosing a hybrid model to suit an organizations specific
characteristics has merit.
The conflict between theory and practice further reinforces the inadequacy
of theoretical constructs which cannot withstand the reality of human nature,
organizational features and environmental pressures. This conflict is
explored against key success/failure factors for boards.
Whatever hybrid model is chosen, structural forms such as committees,
information, agendas and board meetings must be in alignment with the
boards function, culture and strategy. A discussion of these structural forms
suggests a variety of options to consider.
Table of Contents
Acknowledgements................................................................Page 1
Introduction...........................................................................Page 2
Models of Governance..........................................................Page 4
1.
Policy Governance Model.................................Page 5
2.
Constituency Model.........................................Page 6
3.
Corporate Model...............................................Page 8
4.
Emergent Cellular Model..................................Page 9
Tension between Theory and Practice..................................Page 11
Key Success/Failure Factors......................................Page 12
1.
Leadership.......................................................Page 12
2.
Legitimacy and Power.....................................Page 12
3.
Job Definition..................................................Page 16
4.
Culture............................................................Page 17
5.
Competence....................................................Page 18
6.
Management of Board Process........................Page 18
Structure..............................................................................Page 19
Committees................................................................Page 19
Information................................................................Page 19
Agendas.....................................................................Page 20
Board Meetings.........................................................Page 21
Conclusion...........................................................................Page 22
References...........................................................................Page 23
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
ACKNOWLEDGEMENTS
I wrote this paper after many stimulating conversations where my assumptions were
challenged and new insights formed.
I would like to thank:
Michael Armstrong
Marilyn Dumaresq
Leslie Wright
for their insightful contributions to the thinking behind this paper.
The four models of governance were developed within a dynamic working group charged
with the task of creating a new governance model for a Health Canada project.
I would like to thank:
Pat Bradshaw
Bryan Hayday
Liz Rykert
for the creativity that flowed from our sessions.
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
INTRODUCTION
Seven years ago only two people registered for a York University sponsored workshop on
Board Development. Today, workshops on governance are oversubscribed, consultants
are being hired at a furious rate to work with boards, and publications about governance
are proliferating.
Nonprofit organizations and their boards have been part of the Canadian landscape for
over a century. The focus on governance as a field of study however is recent. As all our
systems are undergoing radical change, nonprofit governance too is evolving.
This paper explores four models of governance, tension between the theory and practice
of governance, and the structures that support governance.
Understanding boards has evolved from exploring grassroots citizen participation in the
nonprofit board room to studying more sophisticated governance roles.
The last few decades have seen management boards fulfilling dual governance and
management roles as nonprofit organizations have become established. The boards focus
has been to build the organizations foundation and strength. Often management skills
were not available or affordable to a growing organization. In these situations, board
members also offered their volunteer skills in a management capacity. Board members
did double duty.
Organizations (staff and budgets) have grown and management skills have been hired.
Boards often became (and some still are) working boards offering skills (accounting,
personnel, program) to supplement limited staff resources. At the same time, boards
fulfilled their governance role by developing policies at all levels. Policies and issues
however were usually brought to the board by the chief executive officer.
Boards and chief executive officers worked together according to agendas driven by the
chief executive officer. Agendas were generally concerned with the health, function and
growth of the organization. An internal focus to ensure the continuation and survival of
the organization was paramount.
This internal organizational orientation began to shift and expand to include an external
focus in response to a drastically changing nonprofit environment. When author John
Carver published his book Boards that make a difference in 1990, boards of directors
were receptive to a new view of their roles and responsibilities. This new view was
timely because of the external pressures nonprofit organizations were facing. The policy
governance model has become a dominant model of governance in the 1990s.
contd...
Ruth Armstrong, VISION Management Services
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
...contd
The policy governance roles of a nonprofit board include:
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
MODELS OF GOVERNANCE
Corporate
Model
Stability
Innovation
Constituency
Model
Emergent
Cellular
Model
Pluralistic Vision
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
1.
Ends The focus is on outcomes and results rather than on means (a staff
responsibility). Ends include the organization's vision, mission, values and
strategic objectives.
2.
3.
4.
Governing Process This area ensures that the board is attending to its
own processes and structures. These policies include expectations of board
members, committee structures and the principle of speaking with one
voice.
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
officer.
contd...
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
...contd
This model meets external legal requirements and has become a familiar and
comfortable framework for many nonprofit organizations in Canada over the last
few years.
The down sides of the Policy Governance Model are becoming more evident as
organizations are experimenting with this model:
This model can be self-limiting in its ability to embrace evolution and change
because it assumes one vision (to be articulated and achieved) and it
solidifies/perpetuates the status quo through its policy framework.
2.
Constituency Model
In this model there is a direct and clear link between the organizations board and
its constituents. The constituents are represented on the governing board and
participate in policy development and planning. This participation benefits the
constituents by offering them control over policy decisions through their board
representative.
This board ranges in size from about fifteen to over forty members. Strict policies
govern the composition and election/appointment of board members representing
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
specific constituents.
contd...
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
...contd
This model features centralized decision-making with decentralized input. The
time consuming quality of full consultation on major decisions ensures stability
and status quo protection.
The boards relationship to the CEO is not always clearly defined and is vulnerable
to changing expectations with changing representatives on the board. Within the
larger size board, the board/CEO relationship tends to be similar to the policy
governance model, i.e. the board empowers the CEO to manage the operations of
the organization within the limitations set by the board.
At times the roles and responsibilities of board and constituents are outlined in
written documents of agreement.
The positive features of this model when it is working effectively are:
The down sides of the Constituency Model are at the opposite ends of some of the
models positive features:
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
...contd
3.
The vision often loses focus and commitment by the board as board
members turn over and other constituency interests come in.
Conflict which is a natural and common feature of a multi-interest
group does not always get resolved and can damage board
relationships.
With representative interests and positions, there is a tendency to
pursue self-preservation rather than shared interests which slows
down any change to the status quo.
The model generally requires some form of memorandum of
understanding that must be renewed regularly to keep it in force.
Corporate Model
The Corporate Model is often referred to as the business model of governance.
Within this framework, there is a particular emphasis on efficiency and
effectiveness measures which focus the organization to achieve a maximum return
on its investments. In this model, there is an explicit recognition of stakeholders
self-interest. Rewards are clear and there is a dominant culture which expects the
survival of the fittest.
The Corporate Model maintains a constant market orientation to find opportunities
and competitive advantage. More often than not, long-term corporate plans are
driven by an annual focus which emphasizes a short time horizon and a relative
immediacy of return, versus a longer-term perspective and vision. Innovation is
recognized as an opportunity to leverage proprietary gains. Market share and
niche dominance are highly valued.
Investors in the organization are proportionately represented in its governance
through a shareholder structure which elects the board of directors. The chair of
the board of directors often acts as the chief executive officer of the organization,
and it is common to find the board working at the levels of ends, means and
limitations policies as a focus for the work of the board and its subsequent
direction to the organization.
The positive features of this model when it is working effectively are:
10
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
...contd
The down sides of this model, particularly for nonprofit organizations, are:
4.
contd...
11
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
...contd
The positive features of this model when it is working effectively are:
12
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
Although the board may be charged with holding the CEO and organization accountable,
who holds the board accountable? Current accountability vehicles are underdeveloped.
Organizations are attempting to establish total quality management protocols, evaluation
and information systems and feedback relationships with stakeholders.
A variety of approaches might be considered in strengthening a boards ability to hold
itself accountable.
The independent audit team providing an auditing function for boards and
organizations (evaluates the CEO, audits services);
Self-regulating bodies (umbrella associations providing accreditation to
boards);
Government (monitoring board functions through the Office of the Public
Trustee);
Establishment of citizen boards to hold organizations accountable (the
National Trust Model in Britain is an example).
13
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
Following the accountability path, six key factors are considered in a boards success or
failure (Leighton/Thain, 1998). The tension between theory and practices continues to be
evident.
Key Success/Failure Factors
1.
2.
3.
4.
5.
6.
1.
(Leighton/Thain)
Leadership
The importance of a strong board leader cannot be overemphasized. There are
exceptional board chairs who have vision and commitment and lead the board team in
fulfilling its governance functions. These leaders share leadership and work in a
productive partnership with the CEO. Interpersonal skills are well developed.
In other boards, the board chair is sometimes weak with poor meeting management skills.
This situation often invites the CEO to step into the breach and drive the boards agenda
and work. Some boards have difficulty attracting and maintaining competent leaders for a
variety of reasons (poor board functioning, low organizational profile, poor leadership at
board and/or CEO level).
2.
14
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
...contd
This strategic direction has its tensions. These tensions are outlined as paradoxes that
have been successfully addressed by a number of constituency based organizations (often
called associations).
Paradox: owners and customers
The members of a golf club who were generally older and retired were against
making a capital investment to improve their club facilities for families. A capital
investment would translate into higher membership fees. The board on the other
hand knew that as current membership numbers dwindled, the club would need to
attract and retain an incoming group of club members who had young families.
Members of an association are both the owners of the association and its customers. As
owners they govern the organization through the board and participate directly in policy
development and planning. As customers, members are most concerned with quality and
value of services. This "double-vision" often creates conflict between the board's long term
perspective and a member's immediate concerns.
contd...
15
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
...contd
Paradox: self- interest and collective interest
An association is lobbying government to centralize the allocation of contracts
and resources within the association to its members. It finds itself at odds with its
larger member organizations who have been relating to government without the
association's help. These larger organizations stand to lose their autonomy, power
and ability to negotiate directly with the government. Smaller organizations,
however, need the strength of the association to improve their situation.
Most members join associations for two major reasons: to satisfy their own needs through
member services and to exert more power by pooling collective resources and skills.
Many association boards are weakened by the tension inherent in this paradox. If board
directors see their primary role as representing their constituency's interests, they may
have difficulty in setting aside specific constituent needs and voting for the association's
collective interests. Board directors represent constituents and bring constituents'
perspectives to the board table so that a collective decision can be informed, rather than
driven, by constituent self-interest; however, this approach is often lost.
16
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
...contd
Governance Responses
Associations continue to address these paradoxes and challenges in a variety of ways.
Five responses have become successful strategies for several associations recently
interviewed.
A) Clarity
Associations with written policies describing the different roles of board, members and
staff have reduced confusion in the areas of power and accountability. There is not one
"correct" description. An effective process of clearly differentiating roles starts with role
negotiating and articulating the roles and is followed by written policies. Policies outlining
board recruitment, nominations and elections are particularly sensitive areas requiring
clarification.
B) Communication
Communication represents a critical lifeline in the health of an association. The increasing
demands and expectations of members to receive timely, complete and accurate
information become a tremendous challenge. Association boards and staff who are
attentive to improving communication among board, staff and constituents/members have
benefited by creating a connected membership.
C) Commitment and Connection
Ownership and involvement of board and members can be encouraged in a variety of
ways. Active committees, project work, strategic planning and effective communication
keep large numbers of members connected to the association. Members generally do not
feel committed or connected unless they are actually contributing something more than
simply membership fees.
D) Conflict Resolution
Resolving conflict among competing interests must be a targeted and active issue.
Structured conflict resolution techniques and discussions go a long way in facilitating
satisfying outcomes. Developing important conflict resolution skills among board
directors assist in addressing association tensions. The resolution process adopted by the
association can be communicated to all members in developing a common approach to
conflict.
contd...
Ruth Armstrong, VISION Management Services
17
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
...contd
E) Contracts and Agreements
Because of the pluralistic nature of associations and the diversity of interests, some boards
have found it useful to sign letters of agreement between the board and its constituency
representatives. The contracts clarify conflict of interest, financial contributions,
accountability and information exchange. Agreements often describe: how the board
director will be accountable to the association and his or her constituents, how he or she
will keep members apprised of important information, the nature or amount of
contributions the director or the constituency will make, how conflicts will be resolved,
and the commitment to the mission/direction of the association. As board directors
change, an association's vision can become diffused because of multiple interests carried by
a changing broad based membership. Contracts serve to stabilize the organization's vision
and processes as it moves forward.
Critical factors for success in constituency based and emergent cellular organizations
include a combination of self-analysis and creative response. Boards need to understand
their unique characteristics, paradoxes and tensions. Only then can they design a
governance model to address their realities. Innovative organizational forms and
governance models are finding fertile ground.
3.
Job Definition
Board members often cite lack of clarity in role and responsibilities as a barrier in their
ability to fulfill their governance function. This deficit can be addressed by ensuring that
the boards job definition is written and communicated during an orientation of new board
members.
Problems arise when job definitions do not match the life cycle stage of organizations.
Board members are then torn between the articulated job definition based on a particular
governance model and the work that needs to be done.
Life cycle stages of organizations have an effect on governance needs.
(Armstrong, 1998)
contd...
18
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
...contd
A newly created organization in Stage I focuses on building its foundation: creating
operational systems, policies (at all levels) and procedures. These activities take much
board and staff energy, and are antithetical to the Policy Governance Model's separation of
means (staff) and ends (board). Once the foundation is laid the organization can focus on
its strategic agenda in Stage II. The board attends to its vision and mission by allocating
resources strategically. At this second stage, the board can remove itself from the
operational foundation building and function like a policy governance board.
Once the organization reaches Stage III and has experienced progress towards its strategic
agenda, it can begin to form external alliances and transcend its organizational boundaries
to influence the system. At this third stage, boards fit the Policy Governance Model in
developing board-to-board linkages.
At Stage IV, boards should be exploring innovative organizational forms to assist the
organization in adapting to unpredictable challenges. At this fourth stage, the Policy
Governance Model provides more of a trap than a springboard into the future. The
Emergent Cellular Model offers a more robust structure and approach.
The Policy Governance Model encourages boards to enshrine processes and structures in
its policies. Although policies can be changed by boards, many boards and CEOs use
these policies as a stabilizing mechanism. This is helpful for Stages II and III of an
organization's life cycle but does not facilitate Stages I and IV.
A one size model or one best structure does not fit organizations at all stages of
development.
4.
Culture
The culture of a board has a powerful impact on success or failure. Culture as a system of
shared beliefs and norms is generally not explicit and so is difficult to change. Some
boards on the other hand have not only articulated their beliefs and values but are
extremely committed to actualizing their values and principles.
These committed boards guide their organizations from a strong value base and measure
all actions against stated principles.
contd...
19
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
...contd
Boards that are conflicted internally and polarized in their values struggle to overcome this
dysfunctional state. Many resources (time, money, effort, people) are often consumed in
correcting a dysfunctional culture. At times little progress is evident until a critical mass of
board members and/or management turns over.
5.
Competence
The knowledge, skills and attitudes of board members contribute to a boards competence.
Boards generally try to attract competence as well as build it. In some sectors like mental
health where there is a strong consumer movement, boards take on the responsibility of
educating board members. This responsibility ensures that marginalized consumers can
participate in the governing function of their organization. The board identifies one of
their functions as education and capacity-building.
Carver (1990) says "board difficulties are not a problem of people, but of process". His
policy governance model features a well-designed system and ignores human nature.
Despite well-crafted policies, clear role separation and a focus on ends, board
competence can be made or destroyed by individuals and their behaviours, skills,
motivations.
6.
20
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
STRUCTURE
Board members are often concerned with their committee structures, information needs, agendas
and meetings. These structures should support the governance model and specific functions of
the board. Although straightforward in the notion that structure follows strategy and form
follows function, appropriate implementation is sometimes elusive.
Committees
The current trend in the boardroom is to reduce the number of committees needed to assist the
board in fulfilling its governance functions. The Policy Governance Model relies more on the
work of the board as a committee of the whole.
Some boards have eliminated all their committees only to find that the board is less productive
and finds it difficult to do all its work within a two to three hour time frame. The reduction of
committees has also had an impact on keeping board members active and connected to the
organization and staff.
Boards are experimenting successfully with ad hoc committees and task forces. These flexible
structures allow board members to commit to shorter term time frames in relation to their
interests, availability and skills. Board members also recognize accomplishment more easily when
the task is defined and delegated by the board. The boards responsibility in creating task forces
includes the articulation of outcomes, terms of reference, composition and reporting requirements.
Within the Constituency and Emergent Cellular Models, self-managing units and other cell type
structures are more effective in encouraging innovation and evolution. Committees as we know
them do not operate with the flexibility and autonomy expected of a cell-like structure.
Information
The volume of information is overwhelming. The effect of too much unsorted information has the
same impact as too little information. CEOs try to second guess their boards information needs
and respond accordingly. The results: board members are often dissatisfied with the timeliness,
form and volume of information. Boards are beginning to think about and articulate their
information needs a task that proves to be more difficult than it seems.
contd...
21
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
...contd
Experimentation is a useful way to approach getting it just right. Unfortunately, a drawback to
experimentation is the increased CEO and staff workload necessary to respond to shifting
reporting requirements.
The balance between the information the board needs to do its job and the investment of time by
staff in preparing the information is constantly changing. This is an area where board and CEO
can negotiate a mutually beneficial agreement.
The board might consider its information needs in alignment with its job description and
accountability role. Information needs might include:
Agendas
The agenda is a powerful tool which can assist the board in having the right discussions about the
right topics. Often agendas are similar in form from one meeting to another. The agendas form
often repeats the categories of:
approval of minutes;
business arising;
CEO report;
committee reports;
other business;
adjournment.
Agendas can signal the theme and purpose of any particular meeting.
excitement and prepare participants for decisions and discussions.
22
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
...contd
Matching agenda items to the boards job description and to its strategic priorities keep the focus
on its role and on its future.
Placing agenda items that require decisions and discussion ahead of information items ensures that
board members energies are used productively. Often information is delivered and passively
received by board members at points in the meeting when energy is high. Decisions left to the end
of a long meeting are sometimes hastily disposed of as board members get distracted by the
lateness of the hour and a low level of attention.
Board Meetings
Some boards open all their board meetings to staff and public. The public, staff and media are
welcome to attend. Other boards are reticent in having their meetings open even to staff other
than the CEO. These styles are sometimes influenced by mandate (eg. childrens aid societies are
required to be open to the public) or by principle.
This openness affects stakeholder activity and interest. This in turn affects the boards legitimacy
and power. Broad based constituency support can be aligned more easily with the Constituency
or Emergent Cellular Models described above.
In camera sessions are a technique used to protect sensitive or controversial issues from becoming
public. Some boards whose meetings are open to the public routinely go in camera during every
board meeting. Other organizations go in camera when it is warranted. A policy on when boards
may choose to go in camera can be useful in guiding a boards self-management processes.
23
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
CONCLUSION
24
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
25
NONPROFIT GOVERNANCE:
The Next Generation evolution of structure and function
REFERENCES
Bradshaw, P., Stoops, B., Hayday, B., Armstrong, R., Rykert, L. Nonprofit Governance
Models: Problems and Prospects
ARNOVA Conference Paper for Presentation, Seattle, November 1998.
Miles, R., Snow, C., Mathews, J., Miles, G., Coleman, Jr., H. Organizing in the
Knowledge Age: Anticipating the cellular form
Academy of Management Executive, Vol. 11 No. 4, 1997.
26