Finance and Marketing for Designers (AMT 754)

October 2012

DIGITAL MONKEY
(002013236 -W)

Post Production Services for

Television, Film and
Animation
October 2012

Chronology
2010

Involve in KRU's Hikayat

Merong Mahawangsa CGI

2011

Digital Monkey Ent was

officially established

2011

Involve in film Nurkasih

the Movie, Astro telefilm
Hantu Gigi and Pontianak
Raya

2012

Involve in CGI for Kabir

Bhatia film Azazil /
Sembunyi , Afdlin Shauki
Ponti vs Omi and Bravo V

Company Background
Digital Monkey Ent. was officially registered under the
Suruhanjaya Syarikat Malaysia (SSM) on 2nd February 2011.
Its core business includes providing full post production
services such as video editing, graphics and visual effects for
local drama production, telemovies, film and animation.
Although its only been one year since its establishment, the
compan has been involved with numerous mainstream film
projects such as Azazil (2012) Ponti vs Omi (2012) Super
Lawak(2012) Nur Kasih (2011) Hantu Gigi (2011) Malam
ketulahan (2011) Pontianak Raya (2011) and Merong
Mahawangsa (2010) . The main founders of Digital Monkey are
Mohd Helmy bin Sulong Afandi
and Mohd Asri bin Baharuddin.

Pictures L -R
DIGITAL MONKEY FOUNDERS.
Mohd Helmy bin Sulong Afandi (Hiro)
Mohd Asri bin Baharuddin (Asri)

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Marketing for Designers (AMT 754)

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Marketing Strategy
Marketing Strategy for a post production service company
TARGET MARKET
The main client for
Digital Monkey consists
of:
1. Production House (Film
makers, TV drama
producers, job scope
includes editing, visual
effects, CGI, Animation,
Drama/film opening
video montage sequence)

2. Corporate ( Instructional
videos, Safety hazard
videos, 3D structure
blueprint plan)
3. Animation House (3D
modeler/ animator and
animation composition)
QUALITY OF
PRODUCTS
Digital Monkey provides

an array of post production

services which includes:
1. Film Editing- Editing film
footages using proxy footages,
2. Drama Editing - Transfer
from camera card to digital
format, editing drama,
coloring footages and convert
to Digi Beta format for TV
station)

QUALITY OF PRODUCT
3. Visual Effects - Post
production special
effects, CGI, 3D
animation and After
Effects composition
for films and TV
dramas.

logo, graphics, motion

graphics to be used on
TV/ Film/ Instructional
video
5. Animation - 3D/ 2D
Flash animation modeler,
animator or compositor.

4. Graphics and
Design- Designing

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Pricing Package
Pricing for Digital Monkey can be
categorize based on the overall project
budget, the workload for the CGI
footages, Job description whether it's film
or TV, the duration of the project.
Projects include, small scale video to big
budget Malaysian movie.

Pricing package can be group into:

1. HIGH BUDGET- Film
Visual Effects and CGI
(Computer Generated
Image), film editing using
EDL (Edit Decision List)
reference. Pricing is one off
lump sum from the total
post production budget of
the film project.

2. LIMITED BUDGET- TV
drama visual effects and
CGI. Usually price is
calculated per episode

ORGANIZATION CHART
MOHD HELMY
(MANAGING DIRECTOR)

MOHD ASRI (HEAD

COMPOSITOR
FREELANCE EMPLOYEE
PROJECT BASED HIRING

Top left: Mohd Helmy

at his workstation.
Top: Director Mohd
Yeop Hitler working
with editors on the film
Bravo 5

PROMOTION AND ADVERTISEMENT

Digital Monkey promotes its services using the following methods:

3. LIMITED DURATIONProjects with limited

workload duration will be
priced higher than normal.

1. Recommendation from past clients

2. Returning regular clients
3. Showreel DVD of earlier post production works and
portfolio.
4. Facebook page: http://tinyurl.com/8vupfzm
5. Ending credits company logo for TV Drama and film.
6. Project pitching and presentation to production houses and
TV stations.

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issue, date

FINANCE AND MARKETING FOR DESIGNERS

AMT754

ASSIGNMENT 2

By

AHMAD DANI BIN DAUD

2012223236
AD773
12 OCTOBER 2012