EDU501 Foundation Academic Communication Skills

Madelene Mcwha

Annotated Bibliography
Burgess, C. (2007). Do hotel managers have sufficient financial skills to
help them manage their areas? International Journal of Contemporary
Management, 19(3), 188-200.
In this article Burgess reviews the needs of departmental managers for
having adequate financial skills in hotel industry. The data for research was
gathered from both primary and secondary data. The primary research was
taken from survey with financial controllers, and secondary research was taken
from previous research findings to explore the general trends and financial
controllers opinions. The research focussed on current and future trends in
financials aspect of management. This article is useful to research whether
departmental managers have those financial skills in reality. The main limitation
for this research was the findings only based on small sample of respondents.
The author concluded that as a consequence of the trends, the roles of financial
controllers have been declined whereas the industry have increased the needs
that require managers to have proper skills, in order to maintain the companies
profitability that can be done by carefully controlling the cost and maximizing the
profit independently within their areas. Contradictory, there is doubt among
financial controllers towards managers that managers would be able to perform
the finances task effectively. Further research need to be conducted to find out
how effective these new trends to the management would be, and to know
precisely whether managers have financial skills those needed. This article is
useful as it provides managers further information about what is currently
happening in industry and to know the importance of having financial skills to
support them in managing their areas in the future, which would help the
establishments to achieve business success.
Harper, S., Brown, C., & Irvine, W. (2005). Qualification: a fast-track to
hotel general manager? International Journal of Contemporary Management,
17(1), 51-64.
In this article Harper et al. (2005) review the formal qualifications in regard
to career development to achieve General Manager position within hotel industry.
The data for research was gathered through primary research, in form of mailed
questionnaire of opinions, performance and career paths to investigate the role
of qualifications in order to fasten the careers development. The research
focussed on the career progression of general managers with qualifications or
without qualifications, in 50 plus bedroom hotels, that appeared on the Scottish
Tourist Board: The Official Where To Stay Guide 2001 (Scottish Tourist Board,
2001). This article is useful for future graduates and future managers or general
managers as it gives information of beginning level to be a manager in hotel
industry. The limitation for this research was, only 54 questionnaires were
returned from 96 those were delivered. As the consequences, bias that affects
data reliability and result did not represent the total sample of population. Based
on research findings, the author concluded that within the changes of industry, it
increases the demand for general managers to be more business-oriented.
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Mariska Amelia Siburian
20000584

EDU501 Foundation Academic Communication Skills

Madelene Mcwha
Therefore, universities start to reduce traditional approach such as food and
beverage operations in students subject. Moreover, formal qualifications were
recognized by giving benefits in function managerial skills rather than personal
transferable skills such as communication, time management, decisions making
and leadership qualities. Formal qualifications have become an essential part to
fasten the managers carrier in Scotland. This article is useful for industry as it
provides combination information of theories and traditional compares with
modern approaches to achieve the General Manager position, it also helps
educational providers to modify and improve the hospitality students curricula in
order to meet the needs of current industry nowadays.
Inbakaran, R., & Jackson, M. (2005). Understanding resort through
segmentation. Tourism and Hospitality Research, 6(1), 53-71.
In this article, the authors review the reasons of visitors to choose their
resort destination during holiday by using segmentation in corporate with their
experiences. The segments were differentiated to four groups, those were
selection, satisfaction, opinion and preferences. Questionnaires were spread
across Australia for up to 50 resorts in different geographic locations as the
primary research, to explore the reasons behind their choice. Based on the
previous research conducted, none of research focused on segmentation that
related to customers expectation and satisfaction, therefore in this article,
authors focus to fill in that gap by knowing the resorts visitors further and
getting to know the profiles and characteristics by demographics in Australia.
This article is useful for resorts management, as (Dodd and Bigotte, 1997;
Snepenger, 1987) stated that segmentation of tourists is useful in terms of
marketing to the needs of particular group, lowering the costs and promotional
material (Dodd and Bigotte, 1997). However, the limitation of research was low
response rate and segmenting only based on nominated demographic and
lifestyle in Australia. Moreover, some resorts were unable to give their visitors
data. In conclusion, it is very important for resorts to know their present and
potential visitors properly. Furthermore, another research need to be conducted
in different geographic locations and other aspects of segmenting, for instance,
spatial, ethnic and culture of visitors, those will help resorts entrepreneur to get
ready in future marketing challenges. This article is useful as it provides
information for resorts employer and resorts management that could help the
resort industry to understand their visitors and develops marketing strategies
that would help to suit the resorts products with resorts segments.

2
Mariska Amelia Siburian
20000584