T:10.

93”

>>We overcame wind, snow, icy roads

and many misconceptions.

-28˚

AR
CT
IC
Inuvik
uv

»smart conquers CI
RC
LE
the arctic
On a chilly morning in January, While climbing the constantly changing
several smart fortwos left the -116˚
6˚ elevations of the Coquihalla Highway, the Alaska
Dawson City
relative comfort of Kelowna, Highway and the Dempster Highway, the steering
British Columbia and headed north. wheel shift paddles* allowed for smoother cornering
and speed control.
Over the next two weeks, 46 different
people would cover over 7,700 kilometres of
some of the most-scenic, most-remote and
most-treacherous road in the country.
They packed their gear in the smart’s
ample trunk and waved goodbye.

The small caravan of smarts wound

their way across mountain passes, -118˚
8˚
through unexpected snowstorms and
over ice-covered roads battling Whitehorse

strong headwinds, plunging

temperatures and an angry logging

T:21.43”
truck driver, or two.
And while looking out for stray moose and
unexpected icy patches, the smart
fortwo’s passengers enjoyed their
heated seats,** automatic temperature
control and the comfortable and
spacious interior, all while humming
along to the car’s six-disc CD
-20˚ changer.1

Muncho Lake In short, the fortwo

performed flawlessly.

They stopped in towns like Muncho Lake, Fort St. John, So whether your
Dawson City and Inuvik, in the Northwest Territories, backyard is the rugged
before turning south and returning to the warmth of Canadian north or a
North Vancouver. twenty-second floor
balcony, at 5.4 l/100km2
Why do such a crazy thing? The the smart fortwo is the
answer is quite simple, actually. -114˚
4˚ perfect vehicle for any
We wanted to show people how environment. Visit your
the smart fortwo uses its many Fort St. John local dealer or thesmart.ca
innovative safety features to to find out more.
perform as well in extreme,
remote conditions as it does
in the city.

Assisted by several of smart’s Quesnel -9˚

active safety systems like -9˚

the electronic stability Williams Lake

programme, traction
control, anti-lock brakes
and brake assist, the
+3˚
fortwo stayed glued
to the road, despite Vancouver

the challenging -4˚

conditions.
Kelowna

START LOCATION

»No matter what part of Canada you’ll drive in, a smart fortwo has
DESTINATION

START ROUTE
lease
payments
starting from
$
168
with $1,225 down 3
3

/month
percentage rate
based on a
48 month lease
3.9 % 3 Spring Break Event
no payments for
the first 3 months.3
RETURN ROUTE
thesmart.ca
©2010 smart Canada, a Division of Mercedes-Benz Canada Inc. *Not available on the smart fortwo pure. Available as part of an option package on the smart fortwo passion. Standard on the smart fortwo BRABUS. **Available as a standalone option on the smart fortwo pure and passion. Standard on
the smart fortwo BRABUS. 1Not available on the smart fortwo pure. Available as standalone option on the smart fortwo passion. Standard on the smart fortwo BRABUS. 2These estimates are based on Transport Canada testing methods. The actual fuel consumption of this vehicle may vary. 3Lease
offers based on a new 2010 smart fortwo pure available only through Mercedes-Benz Financial on approved credit for a limited time. Lease example based on $168 (excluding taxes) per month for 48 months. Down payment or equivalent trade of $1,225 plus fi rst monthly payment and security
deposit of $200 and applicable taxes due at lease inception. MSRP starting at $14,990. A.P.R. of 3.9% applies. Total obligation is $8,889. 18,000 km/year allowance ($0.20/km for excess kilometers applies). First, second and third months’ payment waived (up to a total of $600 including tax). Freight/
PDI (up to $1,295), license, insurance, registration, taxes, reimbursement for Federal “A/C” and “green” levy and similar taxes and fees levied on the manufacturer (if charged by the dealer) and PPSA are extra. Additional provincial-specifi c fees, taxes and charges may be extra. Dealer may
lease or fi nance for less. Offer may change without notice and cannot be combined with any other offers. See your authorized smart Centre for details or call smart Canada Division Customer Relations at 1-877-627-8004. Offer ends March 31, 2010.

Ad Number: SC8_COR_P009714
Publication(s): Globe and Mail This proof was produced
This ad prepared by: SGL Communications for BBDO Toronto • 2 Bloor St. West, Toronto, Ontario • phone 416.413.7495 • fax 416.944.7883 by the following department:
File Location: SGL_MercedesBenzCanada:Volumes:SGL_MercedesBenzCanada:Smart_Car:•Comps:Winter Expedtion 2010:SC8_COR_P009714.indd PREPRESS
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Client: smart car / Mercedes-Benz File Name: Operator: Gordon Clarke Family Style
Creative Name: Winter Expedition SC8_COR_P009714.indd Creative:
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