Motorola SWOT Analysis SWOT is an acronym for the internal Strengths and

Weaknesses of a firm and the environmental Opportunities and Threats facing that
firm. SWOT analysis is a widely used technique through which managers create a
quick overview of a companys strategic situation. The technique is based on the
assumption that an effective strategy derives from a sound fit between a firms
internal resources (strengths and weaknesses) and its external situation
(opportunities and threats). A good fit maximizes a firms strengths and
opportunities and minimizes its weaknesses and threats. Accurately applied, this
simple assumption has powerful implications for the design of a successful
strategy. Motorola Motorola builds and markets products, services, and applications
that make simple and seamless connections, information, and entertainment
possible through broadband, embedded systems and wireless networks. The
company operates through three business divisions: mobile devices, network and
enterprise, and connected home solutions. Motorola has strong technological
capabilities. Motorola was one of the early advocates for WiMAX 802.16e as the
technology has the bandwidth to deliver the multimedia experiences at a fraction of
the cost of 3G technologies. Stiff competition across its operating segments could
adversely affect the company's market share and profitability. Page 1 of 2 Motorola
SWOT Analysis Strengths, Weaknesses, Opportunities and Threats (SWOT) Location
of Factor TYPE OF FACTOR Favorable Unfavorable Internal Strengths Strong focus
on WiMAX Strong brand Robust manufacturing capabilities Weaknesses
Declining cell phone market share Weak profitability Customer concentration
External Opportunities Separate mobile devices segment Strategic acquisition
New contract wins Research in nanotechnology Threats Intense competition
Environmental, health and safety laws Credit ratings
Motorola SWOT Analysis Strengths, Weaknesses, Opportunities and Threats (SWOT)
Location of Factor TYPE OF FACTOR Favorable Unfavorable Internal Strengths
Strong focus on WiMAX Strong brand Robust manufacturing capabilities
Weaknesses Declining cell phone market share Weak profitability Customer
concentration External Opportunities Separate mobile devices segment
Strategic acquisition New contract wins Research in nanotechnology Threats
Intense competition Environmental, health and safety laws Credit ratings

Motorola SWOT Analysis Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor TYPE OF FACTOR Favorable Unfavorable Internal Strengths
Strong focus on WiMAX Strong brand Robust manufacturing capabilities
Weaknesses Declining cell phone market share Weak profitability Customer
concentration External Opportunities Separate mobile devices segment
Strategic acquisition New contract wins Research in nanotechnology Threats
Intense competition Environmental, health and safety laws Credit

ratingsMotorola SWOT Analysis Strengths, Weaknesses, Opportunities and Threats

(SWOT) Location of Factor TYPE OF FACTOR Favorable Unfavorable Internal
Strengths Strong focus on WiMAX Strong brand Robust manufacturing
capabilities Weaknesses Declining cell phone market share Weak profitability
Customer concentration External Opportunities Separate mobile devices
segment Strategic acquisition New contract wins
Asia pacific:
australi