Assessment Task 3BSBMKG608A Develop organisational marketing

objectives

Marketing objectives

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Assessment Task 3BSBMKG608A Develop organisational marketing

objectives

Submission details
Submission
details
Candidates
Name

XIAOLONG YU

Candidat
es ID
number

Assessors
Name

MR PARMINDER

Due Date

GT01626

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Assessment Task 3BSBMKG608A Develop organisational marketing

objectives

Procedure
Short term objectives
Managing brand awareness.
Featuring products from dark decadence range as a first step to sign
loyalty.
Work closely with joint ventures to advertise brand.
Long term objectives
1. Create brand awareness.
This benchmark to be achieved in every new market.
Use of Joint venture TV advertising campaign.
Will cost $1.1 million in each new market, funded by using money
set aside in provisions.
Comply with Competition and consumer act 2010.
2. To increase market share of cocoa delight gourmet chocolate by 18% in
every Australian capital city.
Comply with vision of dominance in market.
Develop market plan.
Resources from Halt & Burrows and 5% of turnover will be allocated
to finance the budget.
Comply with rules set by ACCC for the market dominant player.
Key performance indicator

Established markets will allocate 20% advertising budget for brand

awareness.
30% sales of machine made chocolate will indicate that new
markets are on track to achieve sales target.
To achieve 18% market share break even target of $3 million should
be achieved.

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