Professional Documents
Culture Documents
Regent University serves as a center of Christian thought and action to provide excellent education
through a Biblical perspective and global context equipping Christian leaders to change the world.
Communications Policy
My preferred method of contact is to use the Community link Questions/Comments/Issues as I check
this daily and if you could leave me your questions there as long as they are not of a personal nature (i.e.
grades, etc.) as other students would probably have the same question. I generally respond to this link in
less than 24 hours. Otherwise you can email (bcastaneda@regent.edu) me or call me (312-498-2028) if it
is urgent immediate response.
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Course Description
This course is designed to lead students to discover what it takes to be successful in starting and
managing a small business, as well as providing the tools for them to develop their own small business
concept and follow it through various stages of development. Through the study of successful business
models, interaction with guest speakers and the development of their own Business Plan, students will
develop the skills and knowledge to be able to consider Entrepreneurship as a career option in the
future.
Program Outcomes
This course contributes to the fulfillment of the following program goals for all Business and Leadership
courses:
1. Analyze business and leadership theories and operational practices in the light of Gods revealed
truth.
2. Apply professional, ethical, and responsible entrepreneurial leadership behaviors to tangible
business and technology situations from a Biblical worldview.
3. Recommend solutions to real-world problems based on strategic business and leadership
applications and data-driven assessments.
Relationship of course to Regents Mission
Mission: Regent University serves as a center of Christian thought and action to provide excellent
education through a Biblical perspective and global context equipping Christian leaders to change the
world.
Below are the examplesas appropriateof how this course supports the mission.
1. Biblical Perspective: In this course, we will study Business from a Biblical perspective,
understanding that the nature of business to is to acquire and use resources to increase their
value and make products and services available to meet others needs. While carrying out
business activity with the best intentions, finite human beings bound by sinful natures are limited
by their self-interest and often times make self-promoting decisions at the expense of
others. Man needs moral guidance to make good decisions which allow for individual flourishing,
but not by deceptive means as in taking advantage of others. A moral foundation is absolutely
necessary for the free market. So the readings, quizzes papers and exams in our course help
students to understand and synthesize the content of Business material; while the essays, papers
and projects help students to articulate a biblical worldview and demonstrate professional,
ethical, responsible and Christian leadership behaviors in this field of study.
2. Global Context: In this course, we will study Business within a global context. For Christians with
a global perspective, globalization has the potential to provide sustainable income opportunities
for isolated individuals, who can gain new skills and access to broader markets in which to
exchange their goods. Globalization has also opened the doors of the gospel through service into
many parts of the world where professional missionaries cannot venture. Globalization is the
process by which there is a tighter economic, political and social integration and cooperation that
allows for a free flow of products, services, investments, and employees around the world (Rae &
Wong, 2004, p. 168). Some critics have argued that this process put the poor further behind in
terms of availability of resources while the rich, powerful corporations have just made more
money (Rae and Wong, 2004). There is also the issue of global interdependence as an adverse
effect of globalization (Rae and Wong, 2004). Yet the Scripture and other faith-based authors see
the advent of global connectivity as advantageous to the advance of the Gospel. So as we read
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and gain content knowledge we will experience people, places and cultures very different than
our own. In seeking to understand and appreciate the expression of their experiences, we will
learn to value and appreciate their unique cultural attributes and the dignity of their
environment, both of which are essential to interacting in a global context.
Assignments
Blackboard Dialogues
Interviews
Business Plan
Feasibility Study
Franchise Comparison
Pricing Strategy
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instructor; (2) to promote thoughtful interaction between the instructor and students and among
students themselves as they work through course materials; (3) to provide a means for students to
complete quizzes and other forms of evaluation; and (4) to enhance the learning process by providing a
variety of materials.
Students are expected to log in to Blackboard and check the Announcements section of Blackboard at
least once a week beginning one week before the start of the course. Students must keep their e-mail
address current in Blackboard; they are expected to check their Regent e-mail daily to ensure timely
receipt of messages from the professor.
For courses with online discussions, they will be posted in Blackboard. Unless otherwise instructed, the
parameters for a students postings are 250-300 words for the original post and 100-150 words for
responses to others (please keep the word count in this range). The original post and responses to
others need to be posted on separate days (minimum three posts on three separate days). The purpose
of these parameters is to promote writing that is both thorough and concise. The instructor will post
questions and activities weekly. Discussion questions will be posted in advance. Since not everyone will
see things identically, students are to review one anothers postings in order to further their insight and
learning. This is an important benefit of dialogue.
Note that the expectations for quality work in the Blackboard group discussions differ from the minimal
requirements for attendance. Be sure to post more than the minimum number of postings by
collaborating with other students.
Please check the Start Here link in Blackboard for University Library information and Academic Support
information, Blackboard Tutorials and Resources, Academic Honor Code, Writing Styles, Discipline
Policies, and Disability Services.
Some basic computer skills you are expected to have mastered before taking an online course include
the following: sending and receiving emails, opening or sending an email attachment, searching the
Internet, using Microsoft Word and downloading files. Numerous online tutorials are available to teach
you how to use Blackboard. When you log into Blackboard, access the RU Resources tab at the top right
of your screen.
If you have technical problems with Blackboard and/or are not able to log in, please contact the Help
Desk/IT department. You can e-mail the Help Desk at: helpdesk@regent.edu or call at (757) 352-4076.
Assignments are considered late when submitted past the course due date and the submission time
deadline as recorded by Blackboard (e.g., assignments due at midnight are counted as late when they
are officially submitted at 12:30 A.M.). Late assignments will be penalized at 10% off the assignment
grade per day until submitted. After three days, late assignments will not be accepted.
Due to the nature of the discussion board postings (both initial and responses) and the continuation of
the class as a whole, discussion board posts cannot be accepted late. Discussion board postings need to
be posted on separate days (minimum three posts on three separate days). The weekly discussion board
assignment (1 initial and 2 minimum replies-you should post early and more than the minimum two
replies to engage in the learning process) constitute a single assignment and thus the failure to complete
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any aspect of the assignment will result in a zero for the assignment as a whole. Please remain diligent
in posting assignments.
Class Participation
Your attendance and participation are important means for the instructor to assess your skills, quality of
thought, and growth as a student. The attendance policy and procedures are described below. When
applicable, requirements for your participation in Blackboard discussions important both for your
learning and for your instructors evaluation of your progress in the courseare described below (see
Requirements regarding Blackboard Discussions).
Required Work Hours
As per Regent Universitys Credit Hour policy, 45 hours of total student work are minimally required for
each credit hour earned in a course; therefore, you should calculate the average number of work hours
per week required by this course (e.g., a 3-credit course lasting 15 weeks requires at least 9 hours per
week of student work) in order to give you an approximate understanding of the amount of time you
should devote to its requirements. For online, 8 week classes, the student work effort per week is in
effect doubled to about 17 hours per week (vs. 9 hours per week for 15-week courses).
Writing
All papers and essays at Regent University must follow the writing style format required by the degree
specialty for which they are being written. The writing style to be used in this course is APA. Please find
a lnk on APA if you would like further insight on this
(https://owl.english.purdue.edu/owl/resource/560/01/ )
SafeAssign
In order to support students and faculty in reducing plagiarism, the College of Arts & Sciences utilizes
SafeAssign, a plagiarism prevention service offered through Blackboard. SafeAssign detects
unoriginal content in student assignments and provides an easily identifiable report for faculty to
distinguish between original and plagiarized content. This service helps educators prevent plagiarism by
detecting unoriginal content in student papers.
College of Arts & Sciences Academic Policies
For additional academic policies, please review the latest college catalog belowhttp://www.regent.edu/academics/catalog.cfm#undergrad
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Entrepreneurship: Starting and Operating a Small Business (3rd, 2012) by Mariotti &
Glackin. Publisher: Prentice Hall (ISBN: 9780132784085).
Information on ordering textbooks and other course materials is available in Blackboard and on the
Regent University website.
Additional materials (e.g., PowerPoint files, quizzes, media, and the like) may be found on Blackboard.
Students are responsible for the information and materials distributed through Blackboard and, for onground students, in class.
Method of Evaluating Student Performance
Assignments
Weight
20%
20%
10%
10%
10%
30%
100%
Grading Scale
The following grading system is followed in the College of Arts & Sciences:
Grade
A
AB+
B
BC+
C
CD+
D
DF
Percentage
93100
90-92
87-89
83-86
80-82
77-79
73-76
70-72
67-69
63-66
60-62
0-59
Quality Points
4.00
3.67
3.33
3.00
2.67
2.33
2.00
1.67
1.33
1.00
0.67
0.00
Meaning of Grade
Superior
Good
Satisfactory
Poor
Failing
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content in specific assignments, as appropriate. The grade for such work will vary from A to Aaccording to the quality and quantity of the work.
B+ B BStrong performance demonstrating a high level of attainment appropriate for the undergraduate level:
high quality of thought; solid understanding of the course content and demonstration of skills associated
with the course; an engagement with the material that shows good comprehension of the subject; and
an ability to analyze and evaluate the knowledge and ideas in the course. Work shows practical or
personal application of course content in specific assignments, as appropriate. The grade for such work
will vary from B+ to B- according to the quality and quantity of the work.
C+ C CSatisfactory performance demonstrating an adequate level of attainment appropriate for the
undergraduate level: competent quality of thought; acceptable understanding of the course content
and demonstration of skills associated with the course; an engagement with the course that shows
adequate ability to analyze and evaluate; and adequate comprehension of the subject. Work shows
practical or personal application of course content in specific assignments, as appropriate The grade
will vary from C+ to C- according to the quality and quantity of the work.
D+ D DMarginal performance demonstrating a minimal passing level of attainment appropriate for the
undergraduate level. The students work indicates poor quality of thought and poor comprehension of
course content. Work shows practical or personal application of course content in specific assignments,
as appropriate.
F
Unacceptable performance. The students work indicates major deficiencies in learning and reveals little
or no understanding of course content. This grade denotes either unacceptable performance in spite of
some effort, or failure to complete the assigned work.
Course Schedule
Week
Assignments
Introduction:
See your professors video introduction in Blackboard:
Post your personal introduction to the class on the Introduction Forum in
Discussion Board. Include information about yourself that will help the class
get to know you. Also, indicate what you anticipate and expect to learn from
this course.
Est.
Hrs.
17 Hrs
Due
Dates
8/24
8/30
WEEK ONE:
Overview:
In Week One students will begin setting appointments for interviews with
entrepreneurs and begin to consider several ideas from a market feasibility
study or a product opportunity evaluation can be done. Students will do
market research for their feasibility study.
Example of a format for a Feasibility Study/Opportunity Evaluation:
The POEM Framework: Product Opportunity Evaluation for Startups and
Product Managers
I.
Customer Filter
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Week
Assignments
Est.
Hrs.
Due
Dates
II.
Product Filter
III.
Economic Filter
IV.
Timing Filter
V.
Competition Filter
- See more at: http://poemframework.org/#sthash.27fzE3L3.dpuf.
See the Resources folder for several examples and more resources.
Study: Read: Mariotti & Glackin text, Chapter(s)
Chapter 1 Entrepreneurs Recognize opportunities
Chapter 2 The Business Plan: Road Map to Success
Dialogue: Discussion: Students will be responsible for answering weekly
discussion questions posted under Discussion Board on Bb. The initial posting
to each question is due no later than 11:59 pm on Thursday and final
responses to classmates postings no later than 11:59 pm on Sunday night.
This weeks discussion and Faith Integration: Students will use the discussion
post in Week One to describe possible ideas for business start-up. In what
ways can you imagine integrating your faith in a business start-up?
Assignments: This Weeks Projects / Assignments: Contact entrepreneurs
and set up appointments. Also begin idea validation and Feasibility/Product
Opportunity Evaluation chart (post by Sunday night 11:59 pm to Blackboard
Safe Assign).
Notes:
WEEK TWO:
Overview:
In Week Two students will complete their Feasibility Study/Opportunity
Evaluation and post results of their first interview as part of the discussion
board. Students will submit their a Feasibility Study/Opportunity Evaluation
for review and grading; and also incorporate the data collected into their
Business Plan outline.
17 Hrs
8/31
9/6
17 Hrs
9/7
9/13
Notes:
WEEK THREE:
Overview:
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Week
Assignments
Est.
Hrs.
Due
Dates
Notes:
WEEK FOUR:
Overview:
In Week Four students will complete their business plan outline. This week
they will also post feedback from the second entrepreneurial interview.
17 Hrs
9/14
9/20
17 Hrs
9/21
9/27
Notes:
WEEK FIVE:
Overview:
In Week Five students will start to develop a full draft of a business plan.
They will have two weeks to complete a full business plan with roughed out
financials. This week students will consider their pricing strategies and
complete a table examining their approach to pricing and their plan for when
they will break even. Information on Pricing is available in the Resources
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Week
Assignments
Est.
Hrs.
Due
Dates
Notes:
WEEK SIX:
Overview:
In Week Six students will complete the full final draft of their business plan.
The students also work to finalize the financial statements. The full Business
Plan should be 15-20 pages long before appendixes (financials, pictures of
products, lists of services, etc.).
17 Hrs
9/28
10/4
17 Hrs
10/5
10/11
Notes:
WEEK SEVEN:
Overview:
In Week Seven students will finish completing their Business Plans by finishing
the financial statements required. Then they will also spend time reviewing
their Business Plans with two experts either entrepreneurs who have done
this, or potential funding sources. These people should be different than the
other interviews already conducted. In their discussion post this week,
students will describe the feedback they received on their business plans
from the two experts (2 separate postings).
Study: Read: Mariotti & Glackin text, Chapter(s)
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Week
Assignments
Est.
Hrs.
Due
Dates
17 Hrs
10/12
10/17
Notes:
WEEK EIGHT:
Overview:
In Week Eight students will investigate various funding sources and options,
and will complete their Funding Comparisons Chart. In their final post will
discussed various funding options which they have investigated, and their
plans going forward.
Study: Read: Mariotti & Glackin text, Chapter(s)
Chapter 12 Operating For Success
Chapter 14 Franchising, Licensing, and Harvesting: Cashing In Your Brand
Dialogue: Discussion: Students will be responsible for answering weekly
discussion questions posted under Discussion Board on Bb. The initial posting
to each question is due no later than 11:59 pm on Thursday and final
responses to classmates postings no later than 11:59 pm on Saturday night.
This weeks discussion and Faith Integration: Students will use the discussion
post in Week Eight to review the results of their funding comparison to
discuss possibilities investigated and their choice of the path to funding their
will pursue for their new business.
Assignment: This Weeks Projects / Assignments: Funding Comparisons Chart
(post by Sunday night 11:59 pm to Blackboard Safe Assign). Due [Saturday
of Final Week] by 11:59 PM.
Notes:
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8.
9.
Discussion Board
2
3
4
5
6
7
Entrepreneurship
Contacts
Entrepreneurship
Contact: Interview #1
Entrepreneurship
Contact: Interview #2
Projects
Text Chapters
Article Review
Article Reviews
Chapters 1 & 2
Article Reviews
Chapter 3
Article Reviews
Chapter 13
Article Reviews
Chapters 4 & 5
Article Reviews
Chapters 7 & 11
Article Reviews
Chapters 8 & 9
Article Reviews
Chapters 10 & 6
Entrepreneurship
Contact: #4 & #5
Review Business Plan
Article Reviews
Chapters 12 & 14
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something to share with anyone in need (4:28). As such, the God of the Bible mandates a higher life
than the world requires, a life in which Christians participate in the love and dignity God holds for
himself as Father, Son, and Spirit. Indeed, even as Christ honors and acknowledges the will of his Father
and the works of his Spirit, so should Christians honor and acknowledge the wills and works of those
that provide opportunities to edify their minds and hearts with the knowledge and wisdom of sound
scholarship. In doing so, Christians follow the biblical precept of integrity that is founded on love and
respect and enables them to learn both from one another and those outside the faith.
Philosophical. Regent University also affirms the necessity of recognizing the classical virtues when
deriving a foundation for academic integrity, particularly the virtue of diligence. The virtues dictate that
researchers should consider morality first. In other words, ones sense of expediency must always
follow from that which is right, not from that which is convenient. Cicero comments that, in order to act
morally, individuals must act in a manner that prevents themselves from being placed in a position
where they must choose between convenience and morality, or, stated differently, into a position
where they consider one thing to be right but not expedient, and another to be expedient but not
right (102). The virtues, therefore, require diligence in order to act morally uprightdiligence to plan
ahead, diligence to rationally consider the context of the moral situation, and diligence to act biblically
not just ethically. For that which is ethical to the world is never necessarily moral before Christ. (Cicero,
Marcus Tullius. On Moral Obligations. Trans. John Higginbotham. London: Faber and Faber LTD, 1967.
Print.)
Legal. Finally, Regent University affirms the necessity of equipping students for the reality of functioning
within a society bound by laws, including copyright laws. Paul speaks clearly about a Christians
responsibility to abide by the laws of the land. He concludes that authority is ultimately from God, so
believers must work within that God-ordained system (Rom. 13). Thus, in mastering the art and science
of proper attribution of sources, students are participating in the Biblical tradition of exhibiting
reverence for the divine institute of law as well as giving honor where honor is due.
Accommodations for Students with Disabilities The policy and intent of Regent University is to fully and
completely comply with the Americans with Disabilities Act of 1990 (ADA), the Rehabilitation Act of
1973, and the Americans with Disabilities Amendments Act of 2008, to the extent that they apply to the
university. Regent University will not discriminate against an otherwise qualified student with a disability
in the admissions process, or any academic activity or program, including student-oriented services.
Regent University will provide reasonable accommodation to the known physical and mental limitations
of a qualified individual with a disability, unless to do so would impose an undue hardship on the
operation of the university, or unless it would fundamentally alter a degree or course requirement.
Qualified students must request reasonable accommodations for disabilities through the Disability
Services Coordinator in Student Services.
For information about student records, privacy, and other University policies and procedures, students
are directed to the most recent version of the Student Handbook located at
http://www.regent.edu/admin/stusrv/docs/StudentHandbook.pdf
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