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1. INTRODUCTIO

The kind of banking and financial service that gives a real-time mobile
access to customer on the move is called mobile banking the services
being offered through mobile phone.

Mobile banking to the banking activity that are carried out on mobile
(cell) phones that is banking is enabled even while a person is on the
move

In modern times, information exchange takes place at great speed.

The dependence of people on computing devices such as computers,
cellular phone, pager, facsimile machine, e-mail and internet is growing
at galloping rate. Such as growth has made the real time exchange of
information a reality. At the same time it has also thrown challenges to
modern enterprises. Which prompt them to act in a proactive manner so
as to stay competitive in the business world. The constant innovation
happening in the realm of electronic banking and financial services has
contributed to a new development called ‘mobile banking’ this may be
attributed to the forth coming demand from the mobile workforce. The
increasingly growing number of mobile workforce has really given a
cutting edge to the progress of the electronic banking.

The mobile banking refers to the facility allowed by certain banks in

India whereby the mobile phone holder can undertake certain banking
transaction through their mobile phones. This value added services has
very little human interface and private banks like ICICI, HDFC etc. have
started offering this service. The customer is required to type a text
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message on the mobile phone which travel through the server of the cell
phone service provider to bank’s internet service; information is retrieved
and routed back the same way in 15-30 second. To avail the service, the
client has to fill up form at any of bank’s branches and bank informs the
cellular service provider to activate the module instantly.

The information which includes checking of account balance, request

for a Cheque book, stop payment instruction, changing primary operation
account, request for current periods’ account statement to the mailed and
access summaries of last three transactions performed on the account.

The number of people using mobile banking services has increased.

While the trend is growing, lack of awareness of services, apart from
perceived security issues are inhibiting faster takeoff. “-Dataquest.

It was clear at the start itself that this would be a battle focused not on
technology, but on the mindset of the target audience. Over two years
after the launch of mobile banking services in the country, that bridge has
been reached and many are beginning to walk those cautious steps across
it. Yes, the usage of mobile banking services is increasing, and fast
against dataquest’s estimated user base of under 10,000 for mobile
banking services in 2000, there are over 120,000 today who SMS from
their banking. Even our survey despite targeting a respondent profile that
would bring in more positive answers than negative (see methodology),
threw up very low usage numbers. Also, e-commerce as a medium of
purchasing and transacting has not really caught on, and the basket of
mobile banking offerings is, in itself, very limited. The good news the
technology backbone is in place, and getting better. There’s CDMA,
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there’s GSM. Forget their battles on the mobile telephony front from the
consumer’s point of view; he never had it so good.

The recent price cuts are also likely to help, “say banking experts,
adding that this will lead to “increasing willingness to move on to mobile,
and therefore, to the value-added services that most operators offer
today”

The Internet is revolutionizing the way the financial industry conducts

business, empowering organization with new business model and new
ways to interact with customers. The ability to perform banking
transactions online banks and brokers who offer personalized services
through their web portals. This increased competition is driving
traditional financial institutions to find new ways to add value to their
product and services, gain competitive advantage and increase customer
loyalty while also attracting new, high-value client.
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2. OBJECTIVES

Mobile and wireless technology, combined with the wide variety of

portable devices available today, enable new revenue opportunities for
financial services organizations. This provides a new channel that can be
used to refresh and expand the customer base, attract prime customers
and enhance loyalty. With mobile and wireless technology, banks can
offer a wide possibility of services to their customers, from the freedom
of paying bills while stuck in traffic, to receiving notification of a change
in stock price while having lunch, the challenge, then is how to turn these
possibilities into a reality for the customers.

Table .1
BENEFITS DESCRIPTION
Developing wireless application and services
Grow new customer targeted at the mobile mass market will allow
base and markets attracting new, high-value customers into mobile
banking portal and expanding the reach to global
markets.
The convenience of having personalized wireless
Increase share of access to critical financial information is an
customer wallet invaluable service for customers on the move
enabling the execution of time-sensitive financial
transaction anywhere, anytime, provides the
opportunity to strengthen the relationships with
existing customers. This ultimately results in an
increased share of the customers’ transactions
preventing them from taking a portion of their
financial business elsewhere.
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Granting customer flexible access to financial

Grow assets, information and accounts enables them to perform
number of transaction and accounts enable them to perform
transaction and fees. transaction when it’s most convenient for them. As
a result, they have the opportunity to conduct
transactions more frequently, driving increased
revenue from fees.

CONSIDERATION WHEN IMPLEMENTING

MOBILE BANKING

The creation of mobile services is more efficient and effective when

financial institution enters in alliance with mobile operators. The
appropriate choice for each player depends on their combined customer
base and the share of market each one brings to the alliance.

The choices are then if one bank should establish alliance with one or
many mobile operator. The theories on the evolution of these types of
alliances show that the most usal beginning is from one to one. However,
the dominant strategy will converge in the long term to a many to many
alliance model.

For large bank the most convenient strategy is to begin with a closed
system; an alliance with one telecommunication company and initially
closed to user outside the combined customer base. This will allow the
alliance to lock in big customers before other players begin to enter the
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market. At least one or two condition is needed to maintain the closed

system working: a critical mass of customers, or strategic adventure in
the operating area.

Banks with not so large customer base or that do not want to risk
being the first movers in a closed system, would prefer to implement
open system alliance and try to capture a larger market share.

The decision about the most appropriate alliance to chose will depend
on the particular of the bank implementing the mobile services and the
availability of appropriate partners for telecommunication operation.

In the same way when choosing wireless platform the critical

consideration are the connectivity with the back –end system and the
market several solutions in a short period of time. There are currently in
the market several solution based upon different technology and budget
requirements.

3. FEATURES
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 Mobile Customers: - those who use ‘mobile telephony’ use mobile

banking service. Mobile telephony is used through mobile phones.

 M – Commerce: - mobile banking is a part of m – Commerce

whereby business and trade takes place through mobile on-line. Those
mobile users who became on line internet users do M – Commerce.

 Technology based: - Mobile banking are based on technology of

development. Mobile banking makes use of internet for transmission,

transaction & delivery of banking services. The network provider the
required software support.

 Services: - Mobile banking offers the entire internet-based banking

services such as on-line account opening, account verification, funds

transfer etc.

 Eligibility: - At present, mobile banking is extended only to

individual customer having account with any branch of a particular

bank that offers internet banking facility. Further, it is also required
that the customer is registered as on internet banking customer.

 Application: - In order to avail the facility of mobile banking, an

application duly filled is to be submitted to the bank. The application

is invariably made available in the official website of the bank.

4. Marketing for Mobile Banking

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Mobile Banking is poised to become the big killer mobile application

arena. However, banks going mobile the first time need to trend the path
cautiously. The Biggest decision that banks need to make is the channel
that they will support their services on.

Mobile Banking through an SMS based service would require the

lowest amount of effort, in terms of cost and time, but will not be able to
support the full breath of transaction based services. However in market
like India, where a bulk of the mobile population user’s phones can only
support SMS based services, this might be the only option left.

On the other hand a market heavily segmented by the type and

complexity of mobile phone using might be good place toroll of WAP
based mobile applications. WAP based services can let go of the need to
customized usability to the profile of each mobile phone. The trade off
being that it cannot take advantage of the full breadth of features that a
mobile phone might offer.

Mobile application standalone clients bring-along the burden of

supporting multiple mobile device profile. According to the Gartner
group, a leading wireless computing consulting organization, mobile
banking services will have to support a minimum of 50 different device
profiles in the near future. However, currently the best user experience,
depending on the capabilities of a mobile phone, is possible only by using
a standalone client. Mobile banking has the potential to do the mobile
phone, what E-Mail did to the internet mobile application based banking
is poised to be a big M-Commerce features, and if south Korea’s foray
into mass mobile banking is any indication, mobile banking could well be
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the driving factor to increase saler of high and Mobile phone nevertheless
bank’s need to take a hard and deep look into the mobile usage patterns
among their target customers and enables their mobile service on a
technology with reaches out the majority of their customer.

Some guidelines and consideration banks need to follow

implementing wireless banking are:

 Application servers should be easy to install, configure and add

new services.

 Client application must be easy to install, customized, and add

new handheld devices.

 Integration with other servers and back end services must be

easy to implement.

 The advantages of using standard protocol are attainable mainly

through open system.

For smaller financial institution, like credit unions, the outsourcing of

the wireless services can solve most of the impediments they would face.
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Besides the lack of resources and expertise, other reasons for outsourcing
are:
 Financial institution will not divert from it core business.

 Improve the time to implement the services.

 Cost and budget can be predicated with more accuracy.

 Wireless services will use the latest in technology.

Using mobile banking facility you can:

 Check your balance

 Check on your last three transaction
 Request for a statement
 Request for a cheque book
 Enquire on a cheque status
 Instruct stop cheque payment.
 View fixed deposit detail...And much more.

You can also pay your utility bills using the bill pay facility all
you to do is instruct us to pay your bills and the amount rates
instantly deducted online from our account.

Registration of mobile banking

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It is usually required that the customer who register for internet

banking also register for mobile banking. To register, you have to provide
mobile number in the subscription page of mobile banking requests.
Provide your number in the format country code number. To register and
use the mobile banking service it is incumbent that the following
requirements are:-

Essential Requirement

 Service is available only to an existing customer of the branch

availing internet banking services.

 Registration for internet banking and mobile banking services.

 Available for the individual customer.

 Need for owning a mobile phone; if “WAP (wireless application

protocol). Banking is to be availed; the mobile phone should be

WAP enabled whose browser is capable of sending referrer URL.

Security Issue
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The security for the use of mobile banking is ensured by the use of
“password”. Password is nothing but the secret code of identification of a
uses. The customer user is given a “login ID” and a “password” on the
registration for internet banking. The login ID and the password need to
be changed by the internet banking registration.

In the case of WAP banking, one should use the same user login ID
and transaction password with which access to the internet banking
service is made. However, your user ID needs to be enabled by the bank
for WAP banking on the basis of the application submitted for the same.
This is essential for availing the WAP banking. In the case of SMS
Banking, the bank will first enable the user ID for SMS facility on the
basis of the
Application for the same. Only then the customer can access the
domain of the banking company.

Accessing SMS banking through internet login password is not

allowed. A customer can access SMS banking only through SMS
password. Which is exclusive however, with internet login password, one
can access the domain of the banking company through internet banking
or WAP banking using the WAP enable mobile phone.

For the first time, one can choose the SMS password only in the
relevant domain of the bank by accessing through internet. Subsequently
SMS password can be changed through an SMS on the mobile phone
also.however; it is not possible to change the WAP Password separately.
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Change of WAP password happens automatically with the change in

internet login password.

Registration is required for mobile banking when the cell. Number is

changed from the one already registered. Before the change of the cell
number, it is possible for the customer to withdraw from SMS Banking,
using the necessary option. The customer need to take up with the bank,
after getting the new cell number, duly informing the internet banking ID
and the new cell number. Bank will accordingly register the new cell
number.

Currently, there is not a security standard; companies have

implemented many solutions even thought the trend is to use smart cards
as the utmost security technology. The solutions currently implemented
are the following:

 Limit in the type of transaction in order to reduce the risk of the

cardholder. For example, funds transfer to third parties.

 Secure network architecture. The more common security used is

PKI (public key infrastructure) an encryption used for PDA’s and
smart phones, PKI consist of two keys, a public key and a private
key, used to authenticated the user and encrypt the data.

 Smart cards as a digital identification and mobile phone (card

reader are the highest technology in the terms of security).
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5. SERVICES

The services that mobile banking can offer are the following:

 Account balance enquiry.

 Account statement enquiry.

 Cheque status enquiry.

 Cheque book requests.

 Fund transfer between accounts.

 Credit/debit alert.

 Minimum balance alerts.

 Bill payment alerts.

 Recent transaction history request.

 Information request like internet rates exchange rates.

One way to classify this service depending on the originator of a

service session is the push/pull nature. ‘Push’ is when the bank sends
out information based upon an agreed set of rules, for example your
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banks send out an alert when your account balance goes below a
thousand level.” pull” when the customer explicitly request a service
or information from the bank so a request for your last five transaction
statement is a pull based offering.
The other way to categorize the mobile banking services by the nature
of the service, gives us two kind of services:- Transaction based on
enquiry based so a request for your bank statement is an enquiry based
service and a request for your fund’s transfer to some other account is a
transaction based services transaction based services are also
differentiated from enquiry based services in the sence that they require
additional security across the channel from the mobile phone to the banks
date servers.

Based upon the obove classifications are arrive at the following

services listed below:-
Table:-2 Classification of services
Push Based Pull based
o Fund Transfer
Transaction Based o Bill Payment
o Other Financial
Services like share
trading
o Credit / Debit o Account Balance
Enquiry Based Alerts enquiry
o Minimum Balance o Account statement
Alerts enquiry
o Bill payment alerts o Cheque Status
enquiry
o Cheque book
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request
o Recent transaction
history

DEVICES

Mobile phone and palm pilot are the most important wireless devices.
Even though, there is solution for both type of devices and some banks
use both mechanisms to deliver their service, mobile phone has more
potentially due to its rate of penetration especially countries.

The following table presents the technology and advantages and

disadvantages of both:
Table:- 3 Technology
Device Technology Advantages/Disadvantages

o Mobile phone is a more effective

way to reach the “unbanked
masses”, specially in emerging
markets.
SMS o Screen and keyboard will limit
functionality.
o SMS is a low-cost mechanism for
Mobile phone non-voice communication.
Especially important in countries

Where communication is still

expensive.
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o Pricing is per message send it.

o Texts are not much user-friendly.
o It is more friendly due to its web
enabled capacity.
WAP o It will be expensive for the
customer(pricing per minute).
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6. ADVANTAGES OF MOBILE BANKING

The biggest advantages that mobile banking after to banks is that it

drastically cut down the costs of providing services to the customers. For
example an average teller or phone transaction costs about $2.36 each
whereas an electronic transaction costs only about $0.10 each
additionally this new channel gives the bank ability to cross-sell, up-sell
their other complex banking products and services such as vehicle loans,
credit each etc.

For service providers, mobile banking offers the next surest way to
achieve growth. Countries like Korea where mobile penetration is nearing
saturation mobile banking is helping services provider increase revenue
from the now static sub- scriber base. Also service provider are
increasingly using the complexity of their supported mobile banking
services to attract new customer and retain old ones

 Control your finances, wherever you are in your wireless

carrier’s digital coverage area.

 Real-time access through a secure connection.

 Private and convenient- no need to visit branch, or be near a

personal computer telephone.

 Transfer money while on the move.
 Pay your bills at your convenience.
 Check your balance before making a purchase.
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 Do your banking in a secure, discreet and convenient

environment.

 Easy to use software and interface, with full customer

support.
 To protect your privacy, the information transmitted between
your palm handheld and royal bank is encrypted.
 Access your banking information using your own secret
password.

Your privacy and security is priority

Mobile banking with palm handhelds is safe, reliable and secure. All
data between the palm device and royal bank is encrypted, meaning that it
is scrambled into an unreadable format during transmission, preventing
the risk of the data being intercepted by a third party. This is the same
state of the art technology used in online banking.

No one can view your information; in fact, no data is ever

permanently stored on your palm device, so if you lend it, no one will be
able to “find” any of your personal information.

These features also help ensure the security of mobile banking with
palm handhelds:
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 If for some reason your palm handheld shuts itself off with
your banking information displayed, the application will reset
to the sign-on screen.
 Online banking will time-out if there is no activity from the
palm handheld. You will then need to sign on again with your
password.
 You can lock your palm handheld, so that only your own
secret password can be used to “unlock” it every time it is
used.

HOW TO USE THE SERVICS

For Example: - RELIANCE MOBILE

Step 1 Go to R World

Step 2 Go to ‘More Services’ Option

Step 3 Select ‘Finance’ option

Step 4 Select ‘mobile bank’ option

Step 5 select ‘ICICI BANK’ Option

Step 6 Accept Disclaimer

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7. LIST OF BANK PROVIDING MOBILE

BANKING

ICICI BANK

HDFC BANK

PUNJAB NATIONAL BANK

BANK OF BARODA

UNIT TRUST OF INDIA

DENA BANK

KOTAK MAHINDRA BANK

DEVELOPMENT CREDIT BANK

STATE BANK OF INDIA

HSBC BANK
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YES BANK

8. HOW WE CAN USE MOBILE BANKING

 How mobile banking works for you?

Mobile banking works through a set of text messages. All you need
to do is to type in the specified code for the transaction as a text
message and send it to a pre – designated number. You will receive
the response in the form of a text message on your mobile phone
screen within a few seconds.

 Who can apply this mobile banking?

If you are an account holder of any bank as well as a subscriber of

any of the mobile phone service providers tied up with HDFC
Bank , you can take advantage of this facility.

 One document is all it takes to apply!

If you are opening an account with the bank, you can apply for
mobile banking through the account opening document. If you
already have an account with the bank, you can apply for mobile
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banking through the combined direct banking channels application

form.

 What transaction can I do through mobile banking?

Mobile banking is extremely easy. Just punch in a few letter and

routine banking transactions will be complete.

 How does mobile banking works?

Mobile banking works through a series of text message (SMS)

 Once you have activated this service, all you need to do is type
in the specified code for the service you want to avail.
 You will receive the response in the form of text message on
your mobile phone screen within a few seconds.

 Does mobile banking with palm work everywhere?

It will work in major urban center and surrounding areas. For

specific areas of coverage, please consult your wireless carrier. Most
wireless carriers publish maps of their areas on their web sites.
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9. VARIOUS METHOD OF USING MOBILE

BANKING

ICICI BANK Mobile banking can be divided into two broad categories:
 Request Facility
 Alert Facility

REQUEST FACILITY:
ICICI BANK mobile banking requests enable to query for account
information or perform bank transactions. You can query for your
account balance, request for the last 3 transactions. Order for new cheque
book, inquire for a cheque status, issue a stop cheque request, change of
primary account and make payment for your bill under this facility.
If you hold an ICICI BANK HPCL Debit Card, you can also query your
debit card reward points by just sending a SMS request.

ALERT FACILITY:
Under ICICI BANK mobile banking alert, you get alerted when the
events you have subscribed for get triggered. You can subscribed for
receiving SMS alert when your salary gets credited, when your bank
account is debited / credited with Rs.5000/- or more as specified by you,
your balance falls below / goes above a specified limit or when a cheque
bounces.
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Under the alert facility, you will get alert only when the events you have
subscribed for information as and when you desire.

CREDIT CARD SERVICES

ICICI BANK mobile banking services for credit card can be divided into
two board categories:

 REQUEST FACILITY

 ALERT FACILITY

The request facility enables you to check your credit card balance,
fetch reward points for redemption, view details of last payment, and get
payment due date.

On subscription to credit card alerts, you get qalerted when the

events you have subscribed for get triggered. You can subscribe for
receiving SMS alerts for due date reminders, and when you are
approaching your credit limit.
Under the alert facility, you will get alerts only when the events you
have subscribed for gets triggered unlike the request facility where you
can request for information as and when desired.
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Banking requests that can be made

 Balance: To see the balance, select the account (primary or non

primary). In case of non- primary, provide the last 6 digits of the
account number.

 Last 3 Transactions: To see the last three transactions, select

the Account (primary or non-primary). In case of non-primary,
provide the last 6 digit of the account number.

 Cheque status: To check the status, select the account (primary

non-primary), and then provide the cheque number. In case of non-
primary, provide the last 6 digits of the account number.

 Stop cheque: To stop the cheque, select the account (primary or

non-primary), and then provide the cheque number. In case of non-
primary, provide the last 6 digits of the account number.

 Cheque book request: To request a cheque book, select the

account (primary or non-primary). In case of non-primary, provide
the last 6 digits of the account number.
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 Change primary account: To change the primary account

number, you have to provide the account number, which has to be
made the account.

 View bill: Selecting this option and entering the biller name
will display the presented bills only of that presentment mode
biller.clicking on “OK” without entering name will display all
presented bills.

 Pay present bill: To pay the bill presented, first the account to
be debited has to be selected. Biller name has to be entered. The bill
will be paid instantly.

 Pay payment bill: (Pay bill of payment mode biller) - Biller

name, last six digits of the account number and the amount (without
paise) have to be entered to pay a bill of a payment mode biller. The
bill will be paid instantly.

 Find ATM / Find branch: Pin code of the desired area has to
be entered to get the nearest ATM / Branch. for eg :- if you wish to
find an ICICI Bank ATM in andheri, Mumbai, you would have to
select Find ATM & enter the pin code of andheri i.e 400058

 Get quote: You have to provide the ICICI direct stock code to
get the details. (This facility is available to customer who has
registered for this facility with ICICI direct.)

 About : This option gives you the basic information about the
service as under
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 To register contact ICICI Bank or visit www.icicibank.com

 To make query select option from the menu and click

“request”.
ICICI BANK Partners with reliance India mobile to
launch mobile banking service

ICICI Bank, India’s second largest bank, in association with reliance

infocomm, India’s largest mobile service provider, today launched a truly
interactive mobile banking service in India.

July 14, 2004, Mumbai – ICICI Bank customers through their

reliance mobile handsets can now avail of a gamut of banking services
free of charge. The services can be accessed directly from R World on the
handset. A customer can view their ICICI Bank account balance, get mini
statement and make requests for cheque books. Apart from viewing
presented bills, a customer can also pay bills by direct debit to the bank
account. The service also enables a customer to locate an ATM or bank
branch. On selecting any of these, the customer is connected directly to
the bank and the result is displayed instantly on the handset. To avail the
mobile banking service, a customer can register at any of the ICICI Bank
branches, dial the call center or through internet banking.

“With alliance” ICICI Bank leveraged technology to synergies the

benefits of a mobile phone with ICICI Banking services. This will
improved the customer with a convenient anytime-anywhere banking
environment R-World’s menu driven process offers the convenience of
banking, while being on the move. The highly advanced and intuitive
user- interface features of the R-World, available to the more than 7
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million RIM users, makes mobile banking practical and user-friendly. R-

World ensures the subscriber receives answer to request immediately
within the same session.
The java-based R-World suite of reliance India mobile internet
application unique in India and the world. Around 7 million subscribers
all over India currently use R-World., which offers a range of innovation
services on reliance India mobile that helps its customer to access
information, communication, entertainment, and transaction based
application on the move.

Indian mobile provider partners with bank to offer

services

INDIA – Are mobile phones a competitor – or a complement – to

ATMs?
Maybe a little both, judging from a news release from mobile phone
provider reliance infocomm limited. According to the release, ICICI
Bank, in a partnership with reliance, on July 21 launched an interactive
mobile banking service in India.
Using their reliance India mobile handsets, ICICI Bank customers can
access several banking services; including viewing their account balance,
getting mini statements and making request for check books. Customers
can also view presented bills and make payments via a direct debit to
their bank accounts. There is no charge for the services.
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However, the service also enables a customer to locate an ATM or bank

branch. With this option, the customer is connected directly to the bank
and the result is displayed instantly on the handset.

However, the service also enables a customer to locate an ATM or bank

branch. With this option, the customer is connected directly to the bank
and the result is displayed instantly on the handset. Customer can sign up
for the service at any ICICI Bank branch, or through the call center or the
internet.

“With this alliance, we have leveraged technology to synergize the

benefits of a mobile phone with our banking services, which will provide
the customer with a convenient anytime – anywhere banking
environment.

Reliance India mobile’s internet applications, including the new

ICICI services, are built upon proprietary java – based R-world suite.
According to the release, 7 million subscribes across India use R-world to
access information, communication, entertainment and transaction –
based application.

COMPARING WITH OTHER BANK FOR

MOBILE BANKING
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Actually, I am doing project on mobile banking from ICICI BANK.

This bank had started mobile banking in the year 2001. From 2001 to
2007 this bank started making profit continuously.

I want to compare the ICICI BANK with other leading bank for
example: - HDFC, HSBC etc. HDFC was the first bank to start a mobile
banking in India for example: - RIM has included ICICI BANK along
with HDFC bank for mobile banking through R- WORLD. Since I have
an HDFC BANK a/c, I registered for this service with HDFC BANK and
can check my account details and carry out select transaction using R-
WORLD. However, much to my surprise there seems to be no
password/PIN security for accessing to my bank account! That means
whoever has even brief access to my mobile has access to my bank
account! So if it ever stolen. Or even in cases to the account and could
even carry out transaction!!!

It’s really surprising that they have overlooked this very important
security loophole!

 Is this the same for people who have registered with ICICI?

 Anybody concerned about this?

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10. QUESTION & ANSWER OF THE

FOLLOWING

 What is ICICI mobile banking? Why should I

apply for same?

» ICICI mobile banking keeps you informed about the significant

transactions in your bank, credit card and demat accounts promptly

such as:
Bank Alerts – salary credit, debit / credit of large amounts as specified
by you and cheque bounce.

Credit Card Alerts – Approaching credit limit and due date of payment
of credit card bill.

Demat Alerts – shares debited and credited in your account etc.

ICICI Bank mobile banking facility keeps you updated while you are on
the move.
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 What are ICICI mobile banking alerts?

» ICICI bank mobile banking alerts is a facility through which you

can receive latest information about your bank. Credit Card and
Accounts.
Alerts are sent to your mobile phone number as registered by you with
the bank.

 Can I avail of the ICICI mobile banking facility?

» All ICICI Bank customers having savings bank account, credit card

(not being an add on card) and demat account can avail of this
facility. As and when alerts are introduced for other ICICI Bank
products, we shall intimate you through our websit.

 What are the alerts that I can subscribe for?

» Currently, we are providing the following alerts based on your

account(s) with us:
 Banking Alerts

1. Credit to your bank account of any amount of

rs.5000/- or above as specified by you.
2. Debit to your bank account of any amount of rs.5000/-
or above as specified by you.
3. Salary credit to the bank account.
4. Cheque deposited in your bank account but bounced.
 34

5. Account balance below a specified amount.

This will be subject to the appearance of the word ‘salary’ in the narration
of salary credit.

 Credit Card Alerts

1. Payment due date reminder on your next credit card bill.

2. Your credit card spending reaches the limited set for your credit

card (approaching credit limit).

 Demat Alerts

1. Demat account getting credited.

2. Demat account getting debited.

3. Pledge creation and closure.

4. Rejection of instruction submitted.

In future, we would be introducing more alerts, for which we shall

intimate you through our website,

 How often will I receive the alerts?

» Depending on the type of alerts selected, you will receive the alert(s)
As and when the particular event happens. However, in case of
approaching credit limit, the alert is sent at the end of the day.

 How can I subscribe to ICICI bank mobile

banking?
 35

»You can subscribe to ICICI Bank mobile banking by any one of the
following means:
Login to www.icicibank.com and go to banking section for banking alerts
and credit card section for credit card alerts.
Call up our 24 hours customer care centre and request for subscription for
bank alerts, credit card alerts and demat alerts. Our customer care centre
representatives will take you through the identification process and
subscribe you to ICICI Bank mobile banking.

 Are there any other prerequisites for availing

ICICI Bank mobile banking facility?

»For mobile alerts, you also need to have a mobile phone with a
connection on which these SMS alerts can be sent to you.
In case your mobile phone service provider does not support SMS
facility, this facility may not be available for you. Kindly contact your
mobile phone service provider to enable SMS facility

 Do I need a special phone for mobile alerts?

» No, all you require is a normal GSM/CDMA mobile phone to

receive mobile alerts. Kindly note that the CDMA mobile phone
service provider should have activated SMS facility for you to
avail this facility.
 36

 How will I know that I have received an ICICI

Bank mobile banking alerts?

» Mobile alerts would be received on your mobile phone. The message

alert tone set by you will indicate that a new message has arrived.

 Can I access the alerts when I am abroad?

»You need to ensure that you have subscribed for international

roaming facility for your mobile phone connection and you have
switched your mobile phone on.

 What should I do in case I change my mobile

phone number?

» For banking alerts and credit card alerts you may simply login to

www.icicibank.com or contact our 24 hour customer care centre

for banking alerts, credit cards alerts and demat alerts to update our
records.

 Are there any charges for the facility?

» Mobile banking is now a non chargeable service.

All updates of the fees would be put up on our website

www.icicibank.com/pfuser/channels/mobile.htm for reference. ICICI
Bank reserves the right to change the charge for this facility.
 37

 What should I do if I have further queries on this

facility?

» For any further queries on ICICI Bank alert facility, you may call

our 24 hour customer care centre or write to the account manager

for clarification of the same. To write to the account manager,
login to www.icicibank.com, go to the banking section for the
option “write to account manager”. You may also write to account
manager at customer.care@icicibank.com.

 Briefly describe “ICICI Bank application”.

» Application name is ICICI Bank. This application is a mobile

banking application. User can perform various function like

balance inquiry, last three transactions etc. using RIM phone. In
mobile banking, banking transaction is presented as text on
customer mobile phone screen as opposed to hearing a message
through the phone.

 Whom is it targeted for?

» It is designed to meet the needs of mobile users who want the ease

and convenience of anywhere, anytime access to their ICICI Bank

account using RIM phone.

 What are the benefits for this application?

 38

» Customer is not required to go the bank/ATM for doing the

transaction that can be done using this application.
This transaction can be carried out on 24x7 bases.

 How does a user use various features in this

application? (please describe your application
usage in detail)

» User has to launch the application through R World. User has to

accept the disclaimer and then he is shown the list as given below:

 Balance inquiry
User can view his balance using this option.
 Last three transactions
User can select this option to view the last three transactions.
 Cheque status inquiry
User can view the status of cheque issued by him/her.
 Stop cheque request
User can use this option to stop payment of a cheque issued by
him/her
 Change of primary account
User can use this option to change the primary account. Primary
account is the main account of the user on which he wishes to
carry out mobile banking transactions.
 Cheque book request
User uses this option for requesting for a cheque book. Only one
such request will be accepted at a time. Subsequent request can
be accepted only when previews request have been fulfilled.
 39

 Latest stock quotes

User uses this option for requesting latest stock quotes.

 What happens if someone calls me when I am accessing

“application name”

» User can attend to call. After the call is completed user can start

using the application from the same point.

 Can I SMS Particular data from my handset while

using “ICICI Bank”

» No, presently this facility is not available in this application.

 Can I Save Particular data from my handset while using “ICIC

Bank”

» Yes the data pertaining to the last option gets saved on the
handset. This data can be accessed using “History” option.

 Can I print particular information from my

handset using “application name”

» No

 Is there a password?

» No, you do not require a password.

 40

11. Terms & conditions governing mobile banking

Facility

Definitions:
 41

“Account” mean Bank account &/or credit card account &/or any other
type of account so maintained by the customer with ICICI Bank or any of
its affiliate for which the facility is being offered or may be offered in
future (each an “Account” and collectively “Account”)

“Affiliate” of ICICI Bank mean and include:

 Any company which is the holding of the company or subsidiary of

ICICI Bank, or

 A person under the control of or under common control with ICICI

Bank, or

 Any person, in which ICICI Bank has a direct or beneficial interest

or control in more than 26% of the voting securities of such person for
the purpose of this definition of affiliate and terms and condition,
“control” together with grammatical variation when used with respect to
any person, means the power to direct the management and policies of
such person, directly or indirectly, whether through the ownership of the
vote carrying securities, by contract or otherwise howsoever; and
“person” means a company, corporation, a partnership, trust or any other
entity or organization or other body whatsoever.

“Customer” mean a customer of ICICI Bank or of an affiliate or any

person who has applied for any product/service of ICICI Bank.

“ICICI BANK” mean ICICI Bank limited, a company incorporated

under the companies act 1956 and licensed as a bank under banking
regulation act, 1949 having its registered office at landmark, race course
 42

Circle, vadodara 390 007 and corporate office at ICICI Bank towers,
bandra kurla complex, Mumbai 400 051.

“Facility” mean mobile banking facility (which provides the Customers,

services such as information relating to account(s), details about
transactions and such other services as may be provided on the mobile
phone number by ICICI Bank or otherwise for the purpose of availing the
facility.

“Mobile Phone Number” means the number specified by the customer

on the website, through the call centre or in writing either through any
form provided by ICICI Bank or otherwise for the purpose of availing the
facility.

“Personal Information” means the information about the customer

obtained in connection with the facility.

“Website” refers to www.icicibank.com or any other website as may be

notified by ICICI bank from time to time.

In this document all reference to Customer in masculine gender shall be

deemed to include the feminine gender.

APPLICABILITY OF TERMS AND CONDITIONS

These terms and conditions together with the application made by

the Customers and as accepted by ICICI Bank shall form the contract
 43

between the Customers and ICICI Bank, and shall be further subject to
such terms as ICICI Bank may agree with the other service providers.
These terms and conditions shall be in addition to and not in derogation
of the terms and conditions governing ICICI Bank Phone banking, ICICI
Bank Internet banking and relating to any account of the Customer and /
or any other product/services provided by ICICI Bank and its Affiliates.

APPLICATION

The Customer shall apply to ICICI Bank for use of the Facility
(and/or for any changes to the option available under the Facility) by use
of ICICI Bank phone banking or ICICI Bank internet banking services or
by any other method as provided by ICICI Bank from time to time
including application through forms as prescribed by ICICI Bank from
time to time for use of the Facility.

Application for the Facility made by use of ICICI Bank phone

banking or ICICI Bank internet banking services shall be accepted only
after authentication of the Customers through any mode of verification as
may be discretion of ICICI Bank.

The Facility shall be activated after a minimum of 2 working days

from the date of receipt of the application on the Website or at the call
centre. In case of application submitted on the printed format as may be
prescribed by ICICI Bank, the Facility shall be activated after a minimum
of 7 working days from the date of receipt of the application at operation
cell, Mumbai.

ELIGIBLE CUSTOMERS
 44

The customers desirous of using the Facility should be either a sole

Account holder or authorized to act independently. In case of joint
account, the written mandate of other account holders authorizing the
Customers to use the Facility would be required. All or any transaction
arising from the use of the Facility in the joint account shall be binding
on all the joint account holders, jointly and severally. An Account in the
name of the minor, in which a minor is a joint account holder or any
account where the mode of operation is joint, is not eligible for Facility.

AVAILABILITY & DISCLOSURE

ICICI Bank shall endeavor to the Customer through the facility, such
services as ICICI Bank may decide from time to time. ICICI Bank
reserves the right to decide what services may be offered to a Customer
on each Account and such offers may differ from Customer to customer.
ICICI Bank May also make addition / deletion to the services offered
through the Facility at its sole discretion. Only those Account opened
with the Affiliates of ICICI Bank and attached to the respective
Customer’s ID will be accessible through the Facility.

The Facility is made available to the request, at the sole discretion of

ICICI Bank and may be discontinued by ICICI Bank at any time, without
notice. ICICI Bank reserves the right to offer the Facility for those
Customers who are availing the services of specific cellular services
providers only. The Facility is currently to only to the Customers holding
Accounts with ICICI Bank’s branches in India. ICICI Bank shall have the
discretion to offer the facility to Non Resident Indians subject to
application laws.
 45

The access of the Customers to the Facility shall be restricted to

Customer availing the Facility through the Mobile Phone Number. The
instruction of the customer by means of the Customer shall be effected
only after authentication of the Customer by means of verification of the
Mobile Phone Numbers and/or through verification of TPIN/password
allotted ICICI Bank to the Customer or through any other mode of
verification as may be stipulated at the discretion of ICICI Bank.

ICICI Bank shall endeavor to carry out the instruction promptly

provided that ICICI Bank shall not be responsible for the delay in
carrying out the instructions due to any reason whatsoever including
failure of operational system or due to any requirement of law.

AUTHORITY TO ICICI BANK

The Customers irrevocably and unconditionally authorizes ICICI

Bank to access all his Accounts for effecting or other transaction of the
Customer through the Facility. The Customer further authorizes ICICI
Bank accepting/executing request of the Customers.

RECORDS

All records of ICICI Bank generates by the transaction arising out of

use of the Facility, including the time of the transaction recorded shall be
conclusive proof of the genuineness and accuracy of the transactions. The
authority to record the transaction details is hereby expressly granted by
the customers to ICICI Bank.
 46

INSTRUCTIONS

All instruction for availing the services under the Facility shall be
provided through the Mobile Phone Number in the manner indicated by
ICICI Bank. The Customers is also responsible for the accuracy and
authenticity of the instruction provided to ICICI Bank and the same shall
be considered to be sufficient for availing of the services under the
Facility.
Where ICICI Bank considers the instruction to be inconsistent or
contradictory it may seek clarification from the Customers before acting
on any instruction of the Customers or act upon any such instruction as it
may deem fit. The Customers and ICICI Bank shall have the right to
suspend the services under the Facility if ICICI Bank has reason to
believe that the Customer’s instruction may lead to direct or indirect loss
or may require an indemnity from the Customers before continuing to
operate the Facility.

The Customers accepts that all information / instruction will be

transmitted to and / or stored at various locations and be accessed by
personal of ICICI Bank (and it’s Affiliates). ICICI Bank is authorized to
provide any information or details relating to the Customers or to third
party to Facilitate

The providing of the Facility and so far as is necessary to give effect

to any instructions. Accuracy of Information the Customers undertakes to
provide accurate information wherever required and shall be responsible
for the correctness of information provided by him to ICICI Bank at all
times including for the purposes of availing of the facility. ICICI Bank
shall not be liable for consequences arising out of erroneous information
 47

supplied by the Customer. If the Customer suspects that there is an error

in the information supplied by Bank to him, he shall advise ICICI Bank
as soon as possible on a best effort basis.

While ICICI Bank and its Affiliates will take all reasonable steps to
ensure the accuracy of the information supplied to the Customer, ICICI
Bank and its Affiliates shall not be liable for any inadvertent error, which
results in the providing of inaccurate information. The Customer shall
hold ICICI Bank harmless against any loss, damages etc. that may
incurred / suffered by the customer if the information supplied to the
Customer turns out be inaccurate / incorrect.

DISCLAIMER OF LIABILITY

ICICI Bank shall not be responsible for any failure on the part of the
Customer to utilize the Facility due to the Customer not being within the
geographical range within which the Facility is offered; If the Customer
has reason to believe that his mobile phone number is / has been allotted
to another person and / or there has been an unauthorized transaction in
his account ICICI and / or his mobile phone is lost, he shall immediately
inform ICICI Bank under acknowledgment about the same.
The Customer agrees that ICICI Bank shall not be liable if
(a) The Customer has breached any of the terms and condition herein
or
(b) The Customer has contributed to or the loss is a result of failure on
part of the Customer to advise ICICI Bank within a reasonable
time about unauthorized access of or erroneous transaction in the
Account; or
 48

(c) As a result of failure on part of the customer to advise ICICI Bank

of a change in or termination of the Customer’s Mobile Phone
numbers.

The customer agrees that the access of the Facility shall be only
through the Mobile Phone Number and the Customer or not, shall be
deemed to have originated from the customer. Under no Circumstance,
ICICI Bank shall be held liable if the Facility is not available for reasons
including but not limited to natural calamities, legal restraints, faults in
the telecomm nation network or natural failure, or any other reason
beyond the control of ICICI Bank. ICICI Bank shall not be liable under
any circumstance for any damages whatsoever Whether such damages are
direct , indirect, incidental consequential and irrespective of whether any
claim is based on loss of revenue, interruption of business or any loss of
any character or nature whatsoever and Whether sustained by the
Customer or by any other person. Illegal or improper use of the Facility
shall render the Customer liable for payment of financial charges as
decided by ICICI Bank or will result in suspension of the Facility to the
Customer. ICICI Bank is in no way liable for any error or omission in the
services provided by any cellular or any third party services provider
(whether appointed by ICICI Bank in that behalf or otherwise) to the
Customer, Which may effect the Facility.

ICICI Bank does not warrant the confidentiality or security of the

messages whether personal or otherwise transmitted through the facility.
ICICI Bank makes no warranty or representation of any kind in relation
to the system and the network or their function or performance or for any
loss or damage whenever and however suffered or incurred by the
Customer or by any person resulting from or in connection with the
 49

Facility Without limitation to the other provision of this terms and

condition, ICICI Bank, its employees, agent or contractors, shall not be
liable for and in respect of any loss or damage whether direct, indirect or
consequential, including but not limited to loss of revenue, profit,
business, contracts, anticipated savings or goodwill, loss of use or value
of any equipment including software, whether foreseeable or not, suffered
by the Customer or any person howsoever arising of ICICI Bank in
receiving and processing the request and in formulating and returning
responses or any failure, delay, interruption, suspension, restriction, or
error in transmission of any information or message to and from the
telecommunication equipment of the customer and the network of any
cellular service provider and ICICI Bank’s system or any breakdown,
interruption, suspension or failure of the telecommunication equipment of
the Customer, ICICI Bank’s system or the network of any cellular
services as is necessary to provided in this terms and conditions, for any
dispute between the customer and a cellular services provider or third
party services provider(whether appointed by ICICI Bank in that behalf
or otherwise).

The Customer agrees that ICICI Bank and / or its Affiliates may hold
and process his personal information concerning his Accounts on
computer or otherwise in connection with the Facility as well as for
analysis, credit scoring and marketing. The Customer also agrees ICICI
Bank may disclose, in strict confidence, to other institution, such
information as may be reasonably necessary for reasons inclusive of but
not limited to the participation in any telecommunication or electronic
clearing network, in compliance with legal directive, for credit rating by
recognized credit rating by recognized credit scoring agencies, and for
 50

directive, for credit rating by recognized credit scoring agencies, and for
fraud prevention.

The Customer shall not interfere with or misuse in any manner

whatsoever the facility and in the event of any damages to ICICI Bank for
the use of the Facility.

ICICI BANK will not be liable for:

(a) Any unauthorized use of the Customer’s TPIN, icicibank.com

password or mobile phone or for fraudulent, duplicate or erroneous

instruction given by use of the Customer’s TPIN,icicibank.com
password or mobile phone number;
(b) Acting in good faith on any instructions received by ICICI BANK;
(c) Error,default,delay or inability of ICICI BANK to act on all or any
of the instructions
(d) Loss of any information/instructions in transmission;
(e) Unauthorized access by any other person to any information /
instructions given by the Customer or breach of confidentiality;
(f) ICICI BANK will not be concerned with any dispute between the
customer and any cellular services provided and / or any third party
providing by ICICI BANK. ICICI BANK makes no representative
or gives no warranty with respect to the quality of the service
provided by any cellular service provider. ICICI BANK shall not
be liable for the oversight on part of the Customer to update
himself with the addition of services which have been included in
the facility and specific services for each product as may be
provided on the website of ICICI BANK and as will be available
with the authorized call centers of ICICI BANK.
 51

INDEMNITY

In consideration of ICICI BANK providing the Facility, the

customer agree to indemnify and keep safe, harmless and indemnified
ICICI BANK from and against all action, claims, demands, proceedings,
loss, damages, costs, charges and expenses whatsoever ICICI BANK may
incur, sustain, suffer or be put to at any time as a consequence of acting
on or omitting or refusing to act on any instruction given by use of the
facility.

The Customer hold ICICI BANK/ its Affiliates harmless against any
loss incurred by the Customer due to failure to provide the services
offered under the Facility or any delay in providing the services due to
any failure or discrepancy in the network of the cellular service provider.

The Customer agrees to indemnify and hold ICICI BANK harmless

for any losses occurring as a result of the:
i. The customer permitting any third parties to use the Facility.
ii. The Customer permitting any other person to have access to his
mobile phone or a consequence of leaving the mobile phone
unattended or loss of mobile phone.

FEES

ICICI BANK shall have the discretion to charge such fees as it may
deem fit from time to time and may at its sole discretion, revise the fees
for use of any or all of the Facility, by notice to the customers. The
 52

Customer may at any time discontinue or unsubscribe to the said facility.

The Customer shall be liable for payment of such airtime or other charges
which may be levied by any cellular service provider in connection with
availing of the Facility and ICICI BANK is in no way concerned with the
same. The charges payable by the Customer is exclusive of the amount
payable to any cellular service provider and would be debited from the
account of the Customer on a monthly basis. The Customer shall be
required to refer to the schedule of fees put up on the Website from time
to time.

MODIFICATION

ICICI BANK has the absolute discretion to amend or supplement

any of the terms and conditions at any time and will endeavor to give
prior notice of fifteen days by email or by displaying on the Website
depending upon the discretion of ICICI BANK, whichever feasible, and
such amended terms and condition will thereupon apply to and be binding
on the Customer.

TERMINATION

The Customer may request for termination of the Facility any time
by giving a written notice of at least 15 days to ICICI BANK. He
Customer will remain responsible for any transaction made through his
 53

mobile phone number through the facility prior to the of such cancellation
of facility ICICI BANK may, at its discretion, withdraw temporarily or
terminate the facility, either wholly or in part, at any time without giving
prior notice to the Customer. ICICI BANK may, without prior notice,
suspend the facility at any time during which any maintenance work or
repair is required to be carried out or in case of any emergency or for
Security reasons, which require the suspension of the Facility.ICICI
BANK, shall endeavor to give a reasonable notice for withdrawal or
termination of the Facility. The closure of all Account of the Customer
will automatically terminate the facility.ICICI BANK may suspend or
terminate facility without prior notice if the Customer has breached these
terms and conditions or ICICI BANK learns of the death, bankruptcy or
lack of legal capacity of the customer.

NOTICES

ICICI BANK and the customer may give notice under these terms
and condition electronically to the mailbox of the Customer (which will
be regarded as being in writing) or in writing by delivering them by hand
or sending them by post to the last address given by the Customer and in
to ICICI BANK at its office at 3rd floor, south tower, ICICI BANK
towers, bandra kurla complex, Mumbai 400 051. In addition, ICICI bank
shall also provide notice of general nature regarding the facility and terms
and conditions, which are application to all customers of the Facility, on
its website and/ or also by means the customized messages sent to the
Customer over his mobile phone as short messaging service
(“SMS”).such notice will be deemed to have been served individually to
each Customer.
 54

GOVERNING LAW

Any dispute or differences arising out of or in connection with the

facility shall be subject to the exclusive jurisdiction of the courts of
Mumbai.

ICICI BANK accepts no liability whatsoever, direct or indirect for

non compliance with the laws of any country other than that of India. The
mere fact that the Facility can be accessed by a Customer in a country
other than India does not imply that the laws of the said country govern
these terms and condition and / or the operation in the accounts of the
Customer and / or the use of the facility.

MOBILE BANKING FACILITY

Applicability:

All the terms and conditions as applicable to ICICI BANK Mobile

Banking Facility shall be Applicable, unless excluded specifically or by
necessary implacable.

Definition:

In these terms and Conditions, the following terms shall have the
following meanings:

“Alert(s)”: means the customized messages sent to the Customer

over his mobile phone as short messaging services (“SMS”) in response
to the triggers sent by the Customer.
 55

“Alert/push Facility”: shall mean the service provide by ICICI

BANK wherein a customer can obtain specific information pertaining to
his Account on his Mobile phone number.

“Request/Pull Facility”: shall mean facility through which

Customers will be able to make request about their Accounts by sending
“key words” through SMS to mobile phone number provided by ICICI
bank for the purpose.

“Triggers”: means the customized trigger that are required to be set

by the Customer with ICICI bank which shall enable icici Bank to send
the Alerts relating to Account.

APPLICABILITY

All primary savings account holders demat account holder and

primary credit card holders can avail of this service.
The last updated mobile number in the records of ICICI bank would be
used to send the alerts. Currently, alert facility is not offered for two
mobile numbers of the same account.
Such alerts will be available to the customer only if the customer is
within the cellular service range of the particular cellular service provider
or within such area which forms part of the roaming network of such
cellular service provider providing services to the customer availing such
roaming facility from respective cellular service provider.

PROCESS
 56

To receive alerts, the customer may select and set or any of the
triggers through ICICI phone banking services or by logging into the
internet banking account or by submitting an application in the prescribed
format as application or by any other mode as notified by ICICI Bank
from time to time. The customer shall be required to acquaint himself
with the detailed process for using mobile alerts and ICICI Bank shall not
be responsible for any error made by the customer while setting the
triggers.

In setting of the trigger by the customer, the terms and condition as

applicable to ICICI Bank phone banking, ICICI Bank shall not be
responsible for any error made by the customer while setting the triggers.

The customer acknowledge that alert facility will be implemented in

a phased manner and ICICI Bank may at a later stage, at its discretion,
send alerts over email, expand the available trigger or alerts to meet
customer requirements, or may discontinue all or any the facility/feature.
ICICI Bank may, from time to time, change the features of any trigger or
alert. The customer shall be required to keep himself informed of the
available trigger or alerts, which will be made available on the website.
The customer may, from time to time, modify the triggers selected by
him, without the necessity of a fresh registration.

Any customer availing the facility will be provided with alert facility
and/or request facility as may be decided by ICICI Bank from time to
time.
 57

Keywords for various information requests shall be as may be

provided for, from time to time, including on the application forms, or
available at ICICI Phone banking centers and/or on the website.

SETTING TRIGGERS AND RECEIVING ALERTS

ICICI Bank will not acknowledge receipt of any instruction or

triggers nor shall ICICI bank be responsible to verify any instruction or
trigger or the customer’s TPIN or password or mobile phone number.
ICICI Bank wills Andover to give effect to instruction and trigger on a
best basis and as soon as practically possible for ICICI bank.

ICICI Bank may, in its discretion, not give effect to any trigger if
ICICI bank has reason to believe (which decision of ICICI bank shall be
binding on the customer) that the trigger are not genuine or otherwise
improper or unclear or raise a doubt or in case any trigger cannot be put
into effect for any reasons whatsoever.

The customer is responsible for intimating to ICICI bank any change

in his mobile phone number or email address details and ICICI Bank will
not be liable for sending alerts or other information over the customer’s
mobile phone number/email address/fax number recorded with ICICI
bank.

The customer acknowledges that to receive alerts, his mobile phone

number must be active and accessible. The customer acknowledges that if
the customer’s mobile phone number remains inaccessible for a
continuous period (such period dependent upon service providers) from
 58

the time an alert message is sent by ICICI Bank, that particular message
may not be received by the customer.

Trigger will be processed by ICICI Bank after receipt and ICICI

Bank shall have discretion to determine the time taken to process such
request. The customer acknowledges that there shall be the triggers and
the time that the alerts are sent.

The customer acknowledges that the facilities provided is dependent

on the infrastructure, connectivity and services provided by services
providers engaged by ICICI Bank. The customer accepts that timelines,
accuracy and readability of alerts sent by ICICI Bank. ICICI Bank shall
not be liable for transmission of alerts to the customer.

ICICI Bank shall endeavor to provide the facility on a best effort

basis and the customer shall not hold ICICI Bank liable for non-
availability of the facility or non-performance by services providers, if
any, engaged by ICICI Bank or any loss or damage caused to the
customer as a result of use of the facility (including relying on the alerts
for the customer’s commercial, investment or business purposes) for
causes which are not attributable to ICICI Bank. ICICI Bank shall not be
liable in any manner to the customer in connection with the use of the
facility.
The customer accepts that each alert may contain certain account
information relating to the customer. The customer authorized ICICI
bank to send account related information, though not specifically, if
ICICI Bank deems that the same is relevant. ICICI Bank shall not be held
responsible for the confidentiality, secrecy and security of the personal or
account information being sent through the facility.
 59

FEES

ICICI Bank reserves the right to the alert facility and revises such
charges and such updates in charges shall be intimated to the customer
through alerts/display on the website depending upon the discretion of
ICICI Bank.

12. RELIANCE INFOCOM, INDIA

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When reliance infocomm, India rolled out its CDMA network (at the
time the mobile market in India was still in its infancy, and data services
were almost never heard off) it made sure that all handsets supported
java. The reliance application platform, also known as R- world brought
java compatibility even to the lower end phones.

Reliance used a novel way to overcome the memory limitation of

lower end mobile phones, which hampered deploying of multiple
standalone. J2ME based clients. Instead of storing application statically
on their cell phones, users access a single menu based application called
R- world, which connects them menu based user interface, mobile users
select the application which they want to run and download them over
the air to their cell phone. These applications are then executed locally
on the mobile.

From mid 2004 reliance tied up with two of the popular private
sector banks HDFC and ICICI to provide a host of their enquiry and
transaction based mobile banking services through its R-world
environment.

CONCLUSION

By completing this project, I came into conclusion that mobile banking

is the product. Mobile banking refers to the facility allowed by certain
banks in India. Where by the mobile phone holder can take certain
banking transaction through mobile phone. By coming of mobile
banking it is easy for customer to find out the information from the
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account in the bank. I hope anybody who will go through this project
would be convinced and satisfied with the work.

The area of my project is limited to i.e. ICICI BANK (borivali branch).

The study is on mobile banking which is recently new service offered
by bank to the customer.