siliconindia

startup city
March 20, 2010 Chennai
AFTER THE PHENOMENAL SUCCESS OF THREE EDITIONS OF SILICONINDIA
STARTUP CITY, WHEREIN THERE WERE 12000 QUALIFIED PROFESSIONALS,
200 STARTUP BOOTHS AND PRESENTATIONS AND 1400 ENTREPRENEURS
WE ARE BACK AGAIN! THIS YEAR'S EDITION IS BEING
HELD ON MARCH 20, 2010 AT IMAGE AUDITORIUM IN CHENNAI
siliconindia Startup City 2010 is a technology
showcase event
This is a great opportunity for you to find investors, technology partners,
resellers and potential customers. By participating on the siliconindia
platform you are very much building your brand and raising the profile of
your company.

Here’s what you could expect at this year’s

StartupCity
Over 500 Startup companies to participate
50 Startups to showcase at the respective booths
Meet the VCs
Company Presentation: 8 mins
Awards to Best Startups
Significant presence of potential customers
Over 3000 delegates to attend the demos at booths
Leading technology companies exploring partnership opportunities

siliconindia
startup city
March 20, 2010 Chennai
MEET THE VCs: Several venture capitalists will be available for VCs who participated in our previous
interaction. Entrepreneurs can meet them to discuss about their ventures.
VCs will also share with you about their fund and areas in which they are
StartupCity:
currently investing. They will also talk about strategies for investing in
early stage ventures, strategies on how to find & access capital, the kinds
of companies they find most attractive, and the do's and don'ts in structur-
ing deals. There will also be a structured Company presentation to the VCs
during afternoon session.

Company Presentation
We will have 'Company Presentation in 4 parallel tracks -
Mobile, Internet, Services, Software Products.

Every exhibiting Startup will have 8 minutes to present their company

in front of potential investors, technology partners and some
prospective customers. For a 8 minute presentation, startups are recom-
mended to have four slides:

Introduction/ Market Opportunity/ Team

Solution Value Proposition/ Competitive Positioning
Growth Plans/ Go-to-market Plan
Current Status/ Investment Opportunity

Kindly note that your deck should not exceed four slides. You need to
send us your presentation by Wednesday noon March 18th.
If your company does not fall in the categories of Mobile, Internet,
Services or Software Products, please check back with us for custom
options.

siliconindia
startup city There is no place/event where you can meet
March 20, 2010 Chennai so many of them on a single day!
CEO CONCLAVE: This is a close-door CEO discussion, which will
be attended by CEOs and Managing Directors of over 500 startups. The
roundtable will facilitate an informal discussion amongst the senior man-
agement about the best practices of building a technology company in
India, what works, what doesn’t work, potential pitfalls and other chal-
lenges.

SOME OF THE PREVIOUS SPEAKERS AT CEO CONCLAVE

Kris Gopalakrishnan, Ajit Balakrishnan, Sanjeev Bikhchandani,

Co-Founder & CEO, Founder & CEO, CEO, Naukri.com
Infosys Rediff.com

Sanjay Nayak, Rajiv C Mody, Jeya Kumar, CEO,

Founder, Managing Chairman & CEO, Patni Computer
Director & CEO, Sasken Systems
Tejas Networks

Praveen Vishakantaiah, Dr. Vivek Mansingh, Sharad Sharma,

President, Country Manager, CEO, Yahoo! India
Intel India Dell India R&D

Rajendra Mishra, Keshav R. Murugesh, Ravishankar G,

Change India CEO, MD & CEO,
Movement Syntel Inc Geometric

siliconindia
startup city
March 20, 2010 Chennai
PARTNERSHIP: Startups and emerging product companies can
accelerate their product evolution and market penetration significantly by
partnering with large companies who can help them in Go-to-market
strategies, pilot lead generation, product functional packaging, refine their
product definition, solution approaches, among others.

Leaders of technology companies like Microsoft, Amazon,

Sun Microsystems, Yahoo!, Honeywell, Alcatel-Lucent, Philips, Siemens,
SAP, Nokia, Adobe, Logica and many others will attend the event.

In previous Startup City events, several of the startups have been able to
start partership negotiations with some of these multinational companies.

You can explore opportunities of technology partnerships.

Here's the link to the previous Startupcity events:

Mumbai September 12, 2009
http://www.siliconindia.com/startupcity_mumbai/exhibitor.php

Bangalore June 4, 2009

http://www.siliconindia.com/startupcity_09/exhibitor.php

Bangalore May 24, 2008

http://www.thesmarttechie.com/startupcity/Exhibitors.php

Upcoming Event
http://www.siliconindia.com/events/startupcity_2010/index.php

siliconindia
startup city
March 20, 2010 Chennai
ATTENDEES: Our previous StartupCity events was attended by
12000 qualified professionals, over 50 investors, over 200 technology
leaders and 1400 entrepreneurs.

The profile of attendees include:

1) Senior Management of multinational companies &
established Indian companies
2) Senior management of Indian Startups
3) Senior management of US based startups with R&D center in India
4) Distributors & Resellers
5) Angel Investors
6) Venture Capitalists
7) Corporate Investors
8) To-be Entrepreneurs
9) Qualified technology professionals with product bent of mind.

siliconindia
startup city
March 20, 2010 Chennai
AGENDA
8.30 to 8.50 AM: Registration, Conversations & Connections
8.50 AM: Welcome
9.00 to 9.30 AM: Inaugural Keynote
9.30 to 10.30 AM: Panel Discussion
10.30 to 11.00 AM: Sponsor Talk 1
11.00 to 11.30 AM: Sponsor Talk 2
11.30 to 12:00 Noon: Closing Keynote
1 PM to 4 PM: Presentations by startup companies in
various tracks:
Internet/ Mobile/ Software/ Services
4.00 to 5.30 PM: CEO Conclave
5.30 to 5.45 PM: Award Ceremony
5.45 to 5.55 PM: Concluding Remarks.

PREVIOUS SPONSORS:

siliconindia
startup city
March 20, 2010 Chennai
This is undoubtedly the biggest event for startups. If you can
confirm now, we can start to promote your company/ product on the site. This you
would agree will be a great publicity for the next two months as we roll out our
marketing campaign. We will receive thousands of pre-registrations for the show via
the website every week. Provided you confirm early, you will be able to benefit from
all the branding exercise that we undertake.

The cost of attending siliconindia Startup City is very reasonable. We are offering
you the following benefits at Rs 15,000. (Please note this is non-negotiable cost. We
would like to be fair to all the participating startups.)

BENEFITS:
1) Booth: 3x1 mtr HURRY
2) 8 Minutes company presentation time (VCs, Corporate This offer is made to only selected
Investors and senior management of various technology Startups. Our review team has short-
listed your company to be invited for
companies will be present)
this edition of Startup City.
3) One invitation for round table lunch with investors and To ensure that we deliver value, we
leaders of technology giants. accept only 50 startup exhibitors and
company presentations.
4) Two Special invites for the CEO Roundtable discussion
As a result, in our previous three
5) Visibility on the website for one month events, we had to turn down several
6) Opportunity to meet investors startups who were keen to exhibit
and present.
7) All PR and Marketing activities related to event promotions
will carry your Company name

siliconindia
startup city
March 20, 2010 Chennai
WHAT PREVIOUS EXHIBITORS SAID
"SiliconIndia Startup City 2009 was conducted in a professional way and was
wonderfully organized. The catch of the event is the stalls held by respec-
tive partners. It was very helpful to reach the target audience. We would
like to shake hands with you for all events in future."
Bala Murugan V, CFO,Cogzidel Consultancy Services
BRANDING :
We have put in place a brand campaign plan, which ensures greater visibil-
ity. Here are the branding exercise we are undertaking:
1) An integrated email campaign over the two months leading up to the
exhibition and targeted specifically to the demographics of start-ups/
potential customers/ partners.
2) A concerted online campaign
3) Print advertisement
4) Partnering with other Associations & Technology groups

"The event was very helpful to us as we were looking at opportunities

to meet with potential investors and to present our company to them.
StartupCity presented the perfect forum to connect with multiple
investors, exchange information and present our company to a diverse
audience at the exhibition booth. We thank SiliconIndia for hosting
such a focused event."

Atul Joshi, Head - Business development, VLife Technologies

The value you’ll get for your
investment is exceptional.
"Being at SiliconIndia Startupcity was an amazing experience for us. The
energy and enthusiasm, both from the visitors and exhibitors has to be seen
to be believed. If you are a startup and are in the IT sector, don't miss out
on SiliconIndia - you will form a multitude of business connections; and if
not, it's one hell of a learning experience nonetheless."

Sanket Nadhani, Director, Marketing, InfoSoft Global

"A must for every current or a future startup, tech enthusiast, Entre-
preneur and VC. The only event that gives the 'complete picture' of siliconindia
startup city
the startup scenario in India in a single day. Take away form this
event for LyteCube has been invaluable"

Maheedhar PV, Founder and CEO, Lytecube Technologies

March 20, 2010 Chennai

ABOUT US :
SiliconIndia is a12-year old media firm.
SiliconIndia magazine, published from Silicon Valley, USA., covers busi-
ness, technology and entrepreneurship. Our readership builds from CIOs,
CTOs, CEOs and market influencers like fund capitalists, technology
adopters and analysts.

Our India magazine, The Smart Techie, published from Bangalore, empow-
ers technology leaders for tomorrow. Its mission is to update its readers on
the latest developments in technology and how these developments will
impact them. The magazine aims to capture insights from the experiences of
technology leaders from across the globe.

Over the last one decade, SiliconIndia.com has emerged as the most trusted
source for news and information for professionals. The portal has a global
ranking of No.4 in the IT News & Media category. With over 3 million
registered users, SiliconIndia.com is the fastest growing portal and is ranked
among the top 120 websites most trafficked from India.

SiliconIndia also organizes several events both in the U.S. as well as

India. Our events have long delivered clear and intelligent insight into the
critical trends shaping the future of technology. Our events are an ideal
platform for marketeers to connect with targeted, qualified communities of
buyers and customers; delivering measurable results that help companies
generate leads, shorten sales cycles and grow revenues.

SiliconIndia Events, Website, and Magazine offer a powerful combination

that empowers professionals to challenge convention and create the future
of business.

siliconindia
startup city
March 20, 2010 Chennai
 the kind of support towards our community really helped us
to grow faster and groom the awareness within the society,”
reckons S.Kaliyan of BangaloreITpro.
Moreover, it was a unique opportunity for over 6,000
EMPOWERING TECHNOLOGY LEADERS OF TOMORROW technology enthusiasts to recharge their entrepreneurial spir-
June 2008 thesmarttechie.com
its. Sandeep Lodha, Vice President, Netweb Technologies,
an exhibitor said, “It is interesting to see so many techies
Applications’ in Technology by Dr. Y.L.R. Moorthi,
Professor, IIM Bangalore, Bharath Chinamanthur, Director,
Amazon IDC, Suresh Vedula, Head-Business Mobility,
Nokia India, and Paul Murphy, Director of Innovation,
Microsoft India gave an overview of how to build the brand.
Dr. Moorthi, moderator in the panel, emphasized that the
entrepreneurs should find innovative ways apart from direct

Converging Entrepreneurial Dreams By Christo Jacob

looking forward to have a startup. Surely the entrepreneurial
spirit has to be saluted, knowing that it’s not easy to start a
company. I was particularly impressed as the SmartTechie
had a vision to get the entire ecosystem in a single place.”
marketing, public relations, and advertising. Moreover the
entrepreneurs need to recognize what is not working and
how different they are, compared to their competitors.
However, for a startup it is imperative that marketing and
hey walked in with lots of hopes. The event also had an elite think-tank to share their experi- building the technology should go hand in hand to meet the

T With a vision to build cool products,

about 6,000 technology enthusiasts
walked into The SmartTechie Startup City at
Nimhans Convention Center on Saturday 24
May. As they walked into the venue, 42
startup firms that had already laid the foun-
dation for their million dollar dreams wel-
comed them to experience the culture of
innovation. The attendees laid their hands on
the best of the breed solutions. The presence
of over 16 venture capitalists charged the
aspiring entrepreneurs to put life into their
innovative ideas.
The event created an ambience of a
tiny technology city with stunning
startup companies with live demon-
stration of cutting edge technologies.
“ It was like an awareness program for the techies and
recharged the aspiring entrepreneurs to go back to their
garages, work on their dreams, and develop a potential
Well designed interiors decorated with
technology for tomorrow
balloons and the stalls of Arada
Systems, Axiom, Crederity, Divitas
” Riyaz Hyder, Director, Marketing and
Networks, Druvaa, Impel, Injoos,
mChek, MetricStream, mobisy, My
Duniya, netmagic, netCore, Netweb
Technologies, Pramati, Seclore, Sloka,
SonicWall, SOA Matrix, Soliton, SRA
Systems, Starent Networks, Taroby,
Vanu, Yodlee , Tabs, Tratum, MAIA
intelligence, Soais, Quillpad, Sky
Group, Akamai, Ngpay, MapmyIndia,
Glopore, and RGV Telecom caught the
attention of young techies. “It was truly
excellent and inspiring,” noted Satish
Hegde, a techie from Cisco.
The quiz, gifts, and product launch
by the exhibitor companies created
excitement and attracted the crowd to
be more curious about their products.
Stratergy, Mobisy, who was one of the
exhibitors said, “We had chosen the
event for unveiling our new addition to
Mobisy, ZMO, which is considered to
be Web application assimilator and
packager for mobile phones.”
Interestingly, the event helped Mobisy,
Seclore, Trantum, and many more to
win customers. Apart from the
exhibitors, the supporting fraternity
like BangaloreITpro, OpenCoffee
Club, India Angel Network,
IndiBlogger.in, National
Entrepreneurship Network, Mobile
Monday Bangalore, Startup Saturday,
ITVidya.com, and businessgyan
gained attention of the IT profession-
als. “At the Smart Techie Startup City,
ences and give healthy encouragement to the startups.
The talk by Ashish Gupta, Managing Director -
Investment Advisor, Helion Ventures was compelling and
stimulating. His insights were well articulated in his address
‘Concept to Success: Milestones for startups’. “Our country
India itself is a startup and it has a lot of vibrancy as there is
plenty of talent and innovative ideas. One of the features of
a startup is its tremendous energy and innovative ideas,”
noted Gupta. But, Rajendra Mishra of Change India
Movement and a serial entrepreneur was the cynosure of the
event. His exciting entrepreneurial journey thrilled tech-
nocrats who were jam packed in the auditorium hall and on
the balcony. Mishra advised the entrepreneurs to envision
the future to be able to succeed. As a social entrepreneur and
an agent of change Mishra opined, “The Indian middle class
that forms a major chunk of the population is the main cul-
prit responsible for bad politics in the country. Make use of
your voting rights. Everyone hates politics and does not vote
for anybody. By doing so one is helping the bad politics to
become worse.”
As branding was one of the key concerns for most of the
entrepreneurs, the panel on ‘Innovative Marketing
customer demands.
Jinesh Varia, Evangelist at Amazon Web Services, dis-
cussed on how startups can take advantage of cloud com-
puting. Cloud computing, also known as Server Cloud,
gained attention in 2007 as it became a popular solution to
the problem of horizontal scalability. Varia continued, “As
soon as you lose the infrastructure, you are loosing the
demand of the customers. Hence, the hosted virtualization
environment helps you strategically improve the require-
ment of startups.”
Another attention of the SmartTechie Startup City was
‘Meet the VCs’, which gave entrepreneurs an opportunity to
network with the top VCs in the country and to give life to
their innovative ideas. In this unique programme, VCs gave
an overview of the areas of investment and what they are
looking for in startup companies. “Usually the startup com-
panies give the pitch. It is the first time that VCs are giving
the pitch,” quipped Aditya Nataraja, Venture East. This
informal session, as Srini Vudayagiri, Managing Director,
Lightspeed Venture Partners found, gave more time to net-
work with the entrepreneurs. The session helped more than
90 entrepreneurs to explore about the VCs’ investment
trends, VC strategies for investing in early stage ventures,
and other aspects of funding and gaining capital. Apoorva
Bhatt, MD, Arada Systems, an exhibitor in the event, said,
“This is a truly different kind of experience of meeting peo-
ple with innovative ideas.”
The CEO Conclave, which was a part of the event, was
a confluence of more than 300 CEOs from budding ones
to highly experienced IT honchos. The conclave motivat-
ed the crowd to take confident steps towards realization of
their billion dollar dreams. Moreover, it was like an
awareness program for the aspiring entrepreneurs and
techies who came to know that there are geeks who are
fiddling with innovative technologies in our own back-
yards. In fact, it recharged the aspiring entrepreneurs to go
back to their garages, work on their dreams, and develop
a potential technology for tomorrow.