Professional Documents
Culture Documents
existing
models
for
the
creation
of
corporate
brands,
with
awareness
that
the
variables
to
evaluated
are
not
the
same.
This
study
is
a
framework
of
the
doctoral
thesis
in
design
that
aims
to
create
an
effective
model
to
help
the
designer
in
the
creation
of
a
brand
associated
to
places
that
reflect
is
identity
effectively.
Author:
Ctia
Rijo
PhD
student
in
Design,
investigator
at
FCT
and
University
Teacher
Filiation:
Faculty
of
Architecture
in
University
of
Lisbon
Adress:
FAUL,
Plo
da
Ajuda
1300-000
Lisboa