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PROJECTREPORTGUIDELINES

FOR
MBA/BBASTUDENTS

PGRRCENTREFORDISTANCEEDUCATION
OSMANIAUNIVESITY
HYDERABAD

RECOGNISEDBYDEB,UGC,AICTE

EDITOR
PROF.D.SREERAMULU

DIRECTOR
PROF.H.VENKATESHWARLU

InallprofessionalcoursesitiscustomarytoinsistonaProjectReport.Thisisaworldwidefact
aimedatpreparingthestudentstogetthetasteofthereallifesituationsintheProfessionthey
havechosentopursue.

Project work is aimed at preparing you the MBA student, in understanding the
application value of the principles and paradigms you have studied as part of your two year
programme. The objective of this booklet is to offer you guidelines to select a topic (list of
suggested topics given as annexure) of your choice or choice of the organization where you
wanttostudyinconsultationwithyourprojectguide.Ifyoufollowtheseguidelinescarefully
the objective of preparing you reports is an essential activity of any business manager. The
format for project report given here is universally accepted and if you follow this format
carefully,itwillfacilitateyourexaminerintheevaluationofthisreportwhichcarriesgradesA
to D. please note that you can show your project report with confidence and pride to your
prospectiveemployers(selectors)ifyouhaveworkedcarefullyonyourprojectreport.

A managerial research is generally conducted ot probe into a management6 problem


resultinginaresearchreport.Itmeansthataresearchreportistheendproductofaresearch.
On the other hand a business report or a management report is a report prepared by the
management to portray certain important aspects or problems in business. Thus, two
importanttypesofreportintherealmofmanagementare:(1)businessreportormanagement
report, (2)managerialresearchreport.Yourprojectreportcouldbeanyoneofthemorcouldbeboth
ifsomeorganizationrequestsyoutostudysomeproblemsoftheorganization.

METHODOLOGYOFBUSINESSREPORT

Businessresearchstartswithreportplanning,whichincludesadeterminationoftheobjectives
ofthereport,identificationofthetargetreaderofthereport,considerationoftherealpurposeofthe
report, planning for the collection of proper materials for the report, preparation of the scheme of
reportwriting,planningforproperutilizationoftimeinreportwriting,andcrystallizationoftheactual
layoutofthereport.

Once the report is planned, material collection starts. Arranging the contents of the report
should also not be forgotten. When the collected materials, data observation, documentation,
information,opinionclarification,etc.,arearrangedandfittedtogethertoacarefullyarticulatedform,
the writer will come to know as to which materials to put together in the report, and what is to be
dispensedwith.Itshouldhowever,beensuredthatenoughmaterialhasbeenselectedtocarryoutthe
purpose of the report. When the prospective reader is less familiar with the situations and
specificationsthatthewritermustensurethatallthenecessarydetailsaregiveninthereport.Butthe
informationmustbetothepointandinaccordancewiththeneedsofthereader.Beatingaroundthe
bushmustbeavoided.

Assoonasproperdataandinformationarecollected,selectedandarranged,adequatethought
mustbegiventothepurposeofthereportthatis:tobecommunicated?Towhomitistobe
communicated? When to be communicated and for what purpose? The report writer should
placehimselfintheshoesofhisreader(examiner)beforehestartswriting.Askthisquestion:
howwouldhe/theyreactifIgaveashortslanttotheargumentsinthisfashion?Thinkoverit,
try to rearrange your materials, and then start writing the report. this will enable you to
determinewhatshouldfindaplaceinyourreportandwhere:andwhatmustnotbeincluded
innit.Itisthereportwriterwhowillhavetodecideaboutwhatistobeincludedinthereport
to make it effective. Generally speaking the following are the contents for the contents of a
report:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Titlepage
Lettersofauthorization
Tableofcontents,statisticaltables,chartsandillustrations
Introduction_problem,Need,ObjectivesScope,limitations
Research Methodology Data management scope management statistical tool used for
analysis
Researchdataanalysis
Findings
Intreprepration
Suggestions&recommendations
Appendices
Bibliography

Indexofkeywordsusedinthereport

Intableofcontentsanoutlineofthereport,containsmajorheadingsandsubheadings,aswell
as the various sub sections are presented. There should be a summary of the report,
especiallywhenthereportrunsintomanypages.Thesummaryprovidesareasonablecomplete
resumeofthereport.andithelpsthereadertograspwhatisimportantinthereport.

Thebodyofthereportisitschiefpart.Itincludeseverythingfromthestatementofthe
problem to a detailed analysis of the data and information. Statistics, documentation, and
informationarepresentedforanalyticalpurposes.Everythingshouldbeorganizedinanelegant
manner.Thisshouldbefollowedbyconclusions,suggestions,andrecommendations.


Sno
1
2
3
4
5
6
7
8
9

Chapterno
I
II
III
IV
V
Vi
VII
VIII
IX

CHAPTERISATION
Chapter
Introductionofresearchstudy
Researchmethodology
Reviewofliterature
Theoreticalframework
Companyprofile
Researchdataanalysisinterpretation
Researchfindingsandconclusions
Suggestionsandrecommendation
Bibliography

Pageno

NATUREOFTHEPROJECT
Theprojectworkyouaretakingundermaybe:
a) Eitheracasestudyofaproblemofpracticesinanorganization(S)
b) Comparative study of two organizations of within an organization its performance during
differentperiods.
Itmaybebasedeitheronprimarydata(datathestudentiscollecting)orsecondarydata(data
alreadyavailable(books/documentsetc)orboth
PROJECTSUPERVISOR/GUIDE
Theprojectsupervisororguideshallbe:
a) AnacademiccounselorofPGRRCDE,OUor
b) AMemberoftheFacultyofDepartmentofBusinessManagementO,U.
SELECTIONOFTOPIC:
Astudentcanchooseanytopicofhis/herownchoice.(listofillustrativetopicsisenclosed)In
case, the students want to work in areas like General Management, Production Management,
OperationResearch,MIS,TQMetc.,theycanchooseatopicfromthoseareasafterconsulting
theirguides.Butifthestudentswanttoworkinspecializationareas,viz,FINANCE,MARKETING
AND HUMAN RESOURCE MANAGEMENT then the topic they are selecting for project work
should correspond with the specialization area opted by them in their final year MBA
programme,
SUBMISSIONOFTHEPROJECTPROPOSAL:

Studentshavetofinalisethetopicandsynopsis(ofnotmorethan5typedpages)ofthe
project in consultation with their Guide and send the same along with the duly completed

ProjectProposalPerforma(seeAnnexure2)intriplicatetotheDirector,PGRRCDE,O,UHYD
500007.

Thesynopsisyouaresendingshouldbeintheformatenclosed(Annexure3)

YouarerequestedtosendoneselfaddressedenvelopewiththesynopsistotheDepartment.
Beforesendingthesynopsisensurethat:
1)
2)
3)
4)

Itisintheproperformat
ProjectProposalProforma,intriplicate,isenclosed.
AnnexureIdulysignedbytheProjectGuideisenclosed.
Oneselfaddressedenvelopeisenclosed

COMMUNICATIONAPPROVAL
A written communication regarding the approval of the synopsis and also the eligibility of the
guide (if applicable) will be intimated to the students within four weeks from th last date for
submissionofthesynopsis.Incasethesynopsisisnotapproved,thereasonsforthesamewill
be communicated to the students. Such students, whose synopsis is not approved have to
resubmit the revised synopsis along with the Project Proposal Performa duly signed by the
Project Spervisor and the candidate, to the Director, PGRRCDE, O, U HYD within one month
fromthedateofcommunicationasperthedatementionedtherein.
PREPARATIONANDSUBMISSIONOFPROJECTREPORT:
a) TheProjectreportmayconsistof50to100pages(includingtheappendices,exhibitsetc.)
depending on the scope of the topic. (sample project reports are available in
PGRRCDE,library
b) Thecandidatehastomentiontheresearchmethodologyhe/sheproposestofollowinthe
sampleselectionandcollectionofdata.

c) Thereportshouldbecompulsorilybetypedonthebondpapersindoublespace.
d) Theprojectreportshouldcontainthreecertificates:theyare:
I)
TheoriginalapprovalforthesynopsisreceivedfromthePGRRCDE,O,Ushouldbe
enclosed to the original report and in the other copies, photocopies of the same
shouldbeenclosed.
II)
Certification given by the Project Guide that the student worked under his/her
guidance(Annexure3)
III)
Declaration by the student stating that the work is an original one and has not
been submitted to any University or Institution for the fulfillment of the
requirementofacourseofstudy(Annexure4)
Annexure3and4havetobeenclosedonlytothefinalProjectReportbutnotto
thesynopsis.

e) Astheprojectreportwillnotbereturnedtothestudentstheyareadvisedtokeeponecopy
ofthereportforthemselves.
EVALUATIONOFTHEREPORT:
The project report submitted by the candidates will be evaluated by an examiner other than
guide.
LISTOFTOPICS:
A list of suggested topics is enclosed for your reference (Annexure V). you can choose any
othertopicalso
LASTDATEFORTHESUBMISSIONOFSYNOPISIS:
DecidedbytheDirector,PGRRCDEOU(seewebsite)
Synopsisreceivedafterthelastdatewillnotbeaccepted
LASTDATEFORSUBMISSIONOFPROJECTREPORT:
DecidedbytheDirector,PGRRCDEOU
Submissionoftheprojectreportisaprerequisiteforwritingthefinalexaminations.Yourresult
innotpossiblewithoutprojectreportsubmission.
GRADEFORTHEPROJECTWORK:
Letter grades A to D are given for the (Aexcellent, BGood, CSatisfactory and D
Unsatisfactory)ProjectReport.
VIVAVOCEEXAMINATION:

The students have to attend Viva voce Examination after the completion of the
year/semester end examinations, which will be based mainly on project work. The
GradesforVivaVoceexaminationareAtoD.
(Excellent,Good,SatisfactoryandUnsatisfactory)

1stCOPY
ANNEXURE1
OSMANIAUNIVERSITY
PGRRCDEMBAPROGRAMME
ProformaforApprovalofProjectProposal
(submitthreecopies)

EnrollmentNo094

StudyCenterPGRRCDE,O.U

NameandAddressofthestudent

_________________________________

_________________________________

_________________________________

_________________________________

AreaofSpecialization

Marketing/Finance&Accounting/MRM

HRM&OB/ORInformatinSystem/Anyother

(Specify)

TitleoftheProject

___________________________________

___________________________________

Area

Marketing/Finance&HRM

Name&AddressoftheSupervisor

___________________________________

___________________________________

___________________________________

SignatureoftheStudent

SignatureoftheSupervisor

Date_______________

Date_________________

SIGNASTURE
DIRECTOR,PGRRCDE,O.U.

2NDCOPY
ANNEXURE1
OSMANIAUNIVERSITY
PGRRCDEMBAPROGRAMME
ProformaforApprovalofProjectProposal
(submitthreecopies)

EnrollmentNo094

StudyCenterPGRRCDE,O.U

NameandAddressofthestudent

_________________________________

_________________________________

_________________________________

_________________________________

AreaofSpecialization

Marketing/Finance&Accounting/MRM

HRM&OB/ORInformatinSystem/Anyother

(Specify)

TitleoftheProject

___________________________________

___________________________________

Area

Marketing/Finance&HRM

Name&AddressoftheSupervisor

___________________________________

___________________________________

___________________________________

SignatureoftheStudent

SignatureoftheSupervisor

Date_______________

Date_________________

SIGNASTURE
DIRECTOR,PGRRCDE,O.U.

3RDCOPY
ANNEXURE1
OSMANIAUNIVERSITY
PGRRCDEMBAPROGRAMME
ProformaforApprovalofProjectProposal
(submitthreecopies)

EnrollmentNo094

StudyCenterPGRRCDE,O.U

NameandAddressofthestudent

_________________________________

_________________________________

_________________________________

_________________________________

AreaofSpecialization

Marketing/Finance&Accounting/MRM

HRM&OB/ORInformationSystem/Anyother

(Specify)

TitleoftheProject

___________________________________

___________________________________

Area

Marketing/Finance&HRM

Name&AddressoftheSupervisor

___________________________________

___________________________________

___________________________________

SignatureoftheStudent

SignatureoftheSupervisor

Date_______________

Date_________________

SIGNASTURE

DIRECTORPGRRCDE,O.U.

ANNEXUREII
ProjectSynopsisFormat
YOURSYNOPSISSHOULDBEINTHEFOLLOWINGFORMAT:

1. IntroductionforthestudyTheProblem
2. Needforthestudy
3. Objectivesofthestudy
4. Scopeofthestudy
5. Periodofthestudy
6. ResearchMethodology
7. Limitationsofthestudy
8. Chapterplan
9. References

ANNEXUREIII
CERTIFICATION

ThisistocertifythattheProjectReporttitled_____________________________
_________________________________________________
submittedinpartialfulfillmentfortheawardofMBAProgrammeofPGRRCDEO,U.
Hyderabad,wascarriedoutby_________________________________________________
undermyguidance.ThishasnotbeensubmittedtoanyotherUniversityorInstitutionfor
theawardofanydegree/diploma/certificate.

Nameandaddressoftheguide

SignatureoftheGuide

ANNEXUREIV
DECLARATION

IherebydeclarethatthisProjectReportsubmittedbymetothePGRRCDEO.U.
HYDERABAD,isabonafideworkundertakenbymeanditisnotsubmittedtoanyother
UniversityorInstitutionfortheawardofanydegreediploma/certificateorpublishedanytime
Before.

NameandAddressofthestudent

Signatureofthestudent

ANNEXUREV

SUGGESTEDLISTOFTOPICSFORPROJECTREPORT

Financeandaccountingarea

FCNRAccountsinBanksDerivativestrading,Onlinetradingoffuturesandoptions,Commodity
derivatives,Educationalloansfrompublicsectorbanks,Personalloansinprivatesectorbanks
SelfHelpgroupsandmicrofinance
Liberalizationandexports
AmericanDepositoryreceipts
GlobalDepositoryreceipts
RetailLending
Availability&UtilizationofBankFinanceforWorkingCapitalNeedsAstudy
Studyofvariationsinthepricelevelofessentialcommoditiesandtheireffectonthepublic.
StudyofstockbrokingoperationsinHyderabadStockExchange(HSE).
ChildrensSavingsSchemesAcomparativestudyofschemesofferedbyselectedbanks
InformalMutualCreditAssociationAstudyofschemesofferedbyselectedbanks
AstudyofCostControlTechniquesoftwomanufacturingunits.
FinancialStructureoftwo/threeAdvertisingAgenciesinthetwincities.
IssueofseasonticketsbytheAPSRTC,TSRTCAcostBenefitAnalysis.
Working Housing Finance companies A case study of HDFC/LIC/AB Homes/deeven Housing
FinanceCorporation/Anyothercompany.
SEBIandinvestorProtectionAstudy
PortfolioManagementPracticesofUTL/LIC/MutualFunds
Problemsofstockbrokersvisavasthesharetransfers.
PerformanceofNonBankingFinanceCompaniesAstudyofselectedcompaniesintwinCities
ofHyderabadandSeconderabad.
ProblemsandProspectsofNonBankingFinanceCompanies.
ManagementofNonBankingFinancecompaniesAstudyofselectedunits.
PoliciesandpracticesofLeaseAccountingAstudyofselectedcompanies.
FinancialservicesGrowthandDevelopmentAstudyofselectedcompanies.
EmergingTrendsinMerchantBankingAstudyofselectedcompanies.
TrendsMutualfundsAcasestudy
WorkingCapitalManagementinsmallscaleUnitsAstudyofselectedunits
SourcesandapplicationsoffundsAcasestudy.
ImpactofLiberalizationsonCapitalMarket.
ImpactofFinancialSectorReformsonBankingSectorAstudyofselectedbanks.
ProblemsandprospectsofVentureCapitalAcasestudy
DividendPoliciesandPracticesAcomparativestudybetweenapublicsectorCompanyanda
PrivateSectorcompany.
WorkingofNationalStockExchange(NSE)
WorkingofSEsinIndiaAcomparativestudyofBSEandNSE
EffectofLiberalizationonSavingandInvestmentsinIndia.

EffectofchangesinMonetaryPolicyontheperformanceofNBFCsAstudy
LiberalizationandtheRecentTrendsinFinancialIntermediations.
WorkingofIDBE/UTI/ICICI/LICetc.
RoleofHDFCinprovidingHousingFinancetomiddleandhighincomegroups.
WorkingofAutoFinanceCompaniesAcasestudy
MergersandAcquisitionsinIndiaAstudy
RoleofInstitutionalandsmallinvestorsinCapitalMarketsinIndia
StatusofEquityResearchinIndia
SicknessinSmallScaleUnitsAstudy.
IssueManagement
LiberalizationandIntegrationofFinancialMarkets
AccountingStandardssomeissues.
ManagementControlSystemsAcasestudy
PerformanceofMultiNationalCompanies(MNCS)Astudy
CurrentSwaps:AnInstrumentofInternationalFinancial
ForeignDirectInvestments.
FosteringInvestorConfidenceSomeImplications
NationalDepositorySystem
TheChangingRoleofCommercialBanksinIndia
InsiderTradingeffectsonStockReturns.
EquityshareValuation:Astudyofpharmaceutical/Cement/TextilesIndustry.

EquityInvestmentandEconomicgrowthinIndia

HUMANRESOURCEMANAGEMENT

HRPlanning&RecruitmentComparisonbetweenPSUandPrivateSectorCompanies
HRPinpublicsectorOrganizationAcasestudy
HRDStrategiesComparisonbetweenPSUandprivateSectorCompanies.
HRMPracticesinanorganizationAcasestudy
ImpactofTradingontheperformanceofemployeesAcasestudy
SelectionandrecruitmentpracticesinanorganizationAcasestudy
ApplicationofAppraisalstrategiesinanorganizationAcasestudy
Labour/EmployeeTurnoverAcasestudy
SettlementandGrievancesHandlinginanorganizationAcasestudy
RoleofHRMdepartmentinTurnaroundmanagement
RoleofHRMdepartmentinaGrowingorganization
RoleofHRMdepartmentinERP(SAP/Peoplesoft)
HRAccounting
Alignmentbetweenprocessrequirements&GovernancecapabilitiesinBPO
PhilosophyofHRManagement

CultureandCrossborderMergers&Acquisitions
HighSkillequilibrium
HighSkillEcoSystem
KnowledgeTransferthroughInheritance
Talentmanagement
KnowledgeManagement
AffectofLeadershiponPerformanceoftheOrganization
CareerstagnationcausesandeffectsontheIndividual/Organization
OrganizationaleffectivenessthroughHRDinthechangedLiberalizedmarkets
OrganizationalClimateandLeadershipofanOrganizationacomparativestudy
DesignofPersonalInformationSystemforanorganization
JobSatisfactionandHealthofemployeesinanorganization
(external/internal) in an organization Reward systema tool for promoting desired
organizationalperformanceacasestudy.
Identificationoftrainingneedsofsecuritypersonnelinanorganization
HRDstrategiesandindustrialrelationsacasestudy
PlanningandIdentifyingHRDinterventionsforsolvingorganizationalproblemsastudy.
Roleofchangeagent
RoleofHRDinTQM
VariousIncentiveschemesacomparativestudy.
Workmeasurementandwagepaymentplans

StudyofEmployeemoraleandattitudes.
PayRevisionManagement
Wagefixingadministration

QualityofWorklife
Motivationandmorale

DignityofLabor

Performanceappraisalandcounseling

Trainingneedsanalysis

Positiveforcefieldanalysisandchangemanagement

HRMconsultants

ELearning
Paperlessoffice

PerformanceappraisalwithTraditional&Modernmethods

X,Y,ZTheoriesPractices

Employeesrelation
Modelemployer

MergersacquisitionHRstrategies


MARKETING

NewProductResearch,AstudyonChannelsofDistribution

MarketingopportunitiesforLaptopcomputersinIndia
Astudyofproductattributesperformancesofthecustomers

AstudyoftheDistributionSystempfModernBaleriesLimited(India)Hyderabad

MarketpotentialstudyforExportOrientedIndustries

Astudyofsupermarket/Hypermarkets/Mallswithspecialemphasisonconsumerattitude
EvaluationforconsumerawarenessofWatches/Refrigerator/TVS/Laptops

AprojectreportontheeffectivenessofanyconsumerproductsAdvertisingcampaign
DissertationonBuyerbehaviorsSStudyoTelevision/TwoWheelers/FourWheelers
ProjectReportonproductpositioningofwatches/computers/towwheelers/FourWheelers
AstudyofMISinacompanydealingwithIndustrialgoodsref.TosteelandCementIndustries
CompetitorsMarketingStrategies
NewProductLaunchAcasestudyoncoolDrinks
FormulationofAdvertisingPlanforaConsumerProduct
MarketPotentialforMosquitoRepellentsAMarketSurvey

ImportanceofDealersinPlacementsPromotionofElectrical
HomeAppliances

AdvertisementimpactonConsumerwithreferencetoEMCGindustries
MarketingManagementpracticesinselectindustries

ConsumerattitudetowardscolourTVsandevaluationofAdvertisingstrategies
Bymanufacturers
EffectofmediaonadvertisingFileTV,magazinesandnewspapers

SurveyofTVswithreferencetopopularbrands
Consumerbuyingbehaviorsondifferentconsumerproductcompanies
ProductpositioningofselectConsumerproducts
StudyonserviceIndustryontheirmarketingstrategies
StudyofConsumersatisfactionwithreferencetoceramicindustries

StudyonINOVATIONSONADVERTISING
StudyonHospitalityofModernHotelsandtheirMarketingstrategies
GrowthofSuperMarketsmultispeciallyshopswithref.toretailoutlets

SurvivalstrategiesofcompaniestocompetewithMNCs
StudyofBranchLoyaltyamongcustomers
Consumersatisfactionstudies

MarketingstrategyofvariousAirlineoperators
Studyofsurplusdistributionofselectedcompanies

GrowthanddevelopmentofcableTVnetworks
MarketingstrategiesofgoodsFileradio/FMradios
MarketingofdairyproductsastudyofVijaya/Heritage/Goodhealth/Amul/others

DirectMarketingstrategiesofvariouscompanieslikevacuumcleaners,fitnessequipmentetc
AstudyofTelemarketing,Internetmarketingofvariousdomesticproducts

MarketingstrategiesofvariousregionalEdibleoilbrands
Marketingstrategiesofvariousnetworkmarketingcompanies

Marketingstrategiesofprivatelifeinsurancecompanies
MarketingstrategiesofAutofinancingcompanies
MarketingstrategiesofTwoWheelersastudyofmotorcycles
MarketpotentialonMedicalinsuranceofferedbyvariousbanksacasestudy
Astudyofhealthtourism
Astudyofconsumerpreferencetowardsvariousholidayresorts
Astudyofsofttoysmarketacasestudy
Acasestudyofgeysersmarketorwaterpurifiers
AcasestudyofBrandedPCsversusAssembledPCs

A study of consumer durables with reference white goods such as ACs and washing
machines

Marketingoflifeproductslikejewellery
AstudyofgrowingsmallcarmarketinginHyderabadcity
MarketingpracticesatselectPublicsectorunits
Marketingpracticesatselectprivatesectorindustries

CRMPractices

GreenMarketing

OnlineMarketing
ProductMix

PromotingMix

PublicRelations

Megamarketingpractices
CustomersLifecycle
CustomerRetention
emarketingpractices

Theabovetopicsaregeneralforprojectwork.Thetopichastobestudiedinthe
Contextofanyspecificbusinessorganizationorasetoforganizationsoracomparative
Studybetweentwoorthreeorganizations.Thesetopicscouldalsobecombinedlike
payrevisionmanagementandqualityofworklife(withspecialreferencetoagiven
organization.Thelistisnotexhaustive.Youcanthinkofworkingon

Anyothertopicinconsultationwithyourprojectguide.