Professional Documents
Culture Documents
Title
Certificate
Declaration
Acknowledgement
CHAPTER- 1 Introduction to Industry
CHAPTER-6 Recommendations
Limitations of the study
Bibliography
Annexure
Policy Initiatives
Auto policy announced by the government in 2002 has opened the automobile sector to 100 per
cent foreign direct investment and removed the minimum capital investment norm for fresh
entrants. This will benefit manufacturers who are planning to enter the Indian market,
particularly in the burgeoning motorcycle market.
The new policy has taken into account the need to address emerging problems and make the auto
sector WTO compatible.
The policy is also in favour of providing excise duty concessions to small cars, multi-utility
vehicles and low emission vehicles. It envisages India becoming a major hub for the manufacture
of small cars and a global supplier of components. The policy also includes incentives to facilitate
R&D.
Import tariffs are to be fixed in a manner so as to promote manufacturing in India, as opposed to
mere assembly, without giving undue protection to domestic industry. While ensuring a balanced
transition towards open trade, the automotive tariff structure will be reviewed periodically to
prevent India from becoming a dumping ground for international rejects.
INTRODUCTION
Maruti Suzuki
Maruti Suzuki India Limited (marutt i suzuki) formerly known as Maruti Udyog Limited, is an
automobile manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle
manufacturer Suzuki. As of November 2012, it had a market share of 37% of the Indian
passenger car markets. Maruti Suzuki manufactures and sells a complete range of cars from the
entry level Maruti 800 (discontinued), Alto, to the hatchback Ritz, Celerio, A-Star, Swift, Wagon
R, Zen and sedans DZire, Ciaz, Kizashi and SX4, in the 'C' segment Eeco, Omni, Multi Purpose
vehicle Suzuki Ertiga, S-Cross and Sports Utility vehicle Grand Vitara.
The company's headquarters are at No 1, Nelson Mandela Road, New Delhi. In February 2012,
the company sold its ten millionth vehicle in India.
History
Maruti Udyog Limited was established in February 1981, though the actual production
commenced only in 1983. It started with Maruti 800, based on the Suzuki Alto kei car which at
the time was the only modern car available in India. Its only competitors were Hindustan
Ambassador and Premier Padmini. Originally, 74% of the company was owned by the Indian
government, and 26% by Suzuki of Japan. As of May 2007, the government of India sold its
complete share to Indian financial institutions and no longer has any stake in Maruti Udyog.
Chronology
Beginnings
Maruti's history begins in 1970, when a private limited company named 'Maruti technical
services private limited' (MTSPL) was launched on November 16, 1970. The stated purpose of
this company was to provide technical know-how for the design, manufacture and assembly of "a
wholly indigenous motor car". In June 1971, a company called 'Maruti limited' was incorporated
under the Companies Act and Sanjay Gandhi became its first managing director. "Maruti
Limited" went into liquidation in 1977. On 23 June 1980 Sanjay Gandhi died when a private test
plane he was flying crashed. A year after his death, and at the behest of Indira Gandhi, the Indian
Central government salvaged Maruti Limited and started looking for an active collaborator for a
new company. Maruti Udyog Ltd was incorporated in the same year.
Suzuki enters
In 1982, a license & Joint Venture Agreement (JVA) was signed between Maruti Udyog Ltd. and
Suzuki of Japan. At first, Maruti Suzuki was mainly an importer of cars. In India's closed market,
Maruti received the right to import 40,000 fully built-up Suzukis in the first two years, and even
after that the early goal was to use only 33% indigenous parts. This upset the local manufacturers
considerably. There were also some concerns that the Indian market was too small to absorb the
comparatively large production planned by Maruti Suzuki, with the government even
considering adjusting the petrol tax and lowering the excise duty in order to boost sales. Finally,
in 1983, the Maruti 800 is released. This 796 cc hatchback is based on the SS80 Suzuki Alto and
is Indias first affordable car. Initial product plan is 40% saloons, and 60% Maruti Van.[15] Local
production commences in December 1983. In 1984 the Maruti Van, with the same three-cylinder
engine as the 800, is released. Installed capacity of the plant in Gurgaon, reaches 40,000 units.
In 1985 the Suzuki SJ410-based Gypsy, a 970 cc 4WD off-road vehicle, was launched. In 1986
the original 800 was replaced by an all-new model of the 796 cc hatchback Suzuki Alto/Fronte.
This is also when the 100,000th vehicle was produced by the company. In 1987 was the
company's first export to the West, when a lot of 500 cars were sent to Hungary. Maruti products
had been exported to certain neighboring countries already. By 1988, the capacity of the Gurgaon
plant was increased to 100,000 units per annum.
Market liberalisation
In 1989 the Maruti 1000 was presented after having been shown earlier. This 970 cc, three-box
was Indias first contemporary sedan. By 1991 65 percent of the components, for all vehicles
produced, were indigenized. Meanwhile, the liberalization of the Indian economy opened new
opportunities but also brought more competition to the segments in which Maruti operated. In
1992 Suzuki increased its stake in Maruti to 50 percent, making the company a 50-50 JV with
the Government of India the other stake holder.
A flow of new models began in the early nineties. In 1993 the Zen, a modern 993 cc, hatchback
which was later exported globally as the Suzuki Alto. In 1994 the 1298 cc Esteem appeared, a
more luxurious redesigned Maruti 1000. This and other Marutis began to appear in a plethora of
different equipment levels, to better suit India's increasingly discerning consumers. A Zen
Automatic arrived in 1996, as did the Gypsy King, a 1.3 liter version of the compact off-roader,
and a minibus version of the Omni (the Omni E).
In 1994 Maruti Suzuki produced its 1 millionth vehicle since the commencement of production,
being the first company in India to do so. This was still not enough in a booming market and the
next year Maruti's second plant was opened, with annual capacity reaching 200,000 units. Maruti
also launches a 24-hour emergency on-road vehicle service, the first of its kind in the country. In
1996 the United Front government was formed, with Murasoli Maran new Industries Minister.
On 27 August the following year the government nominated S.S.L.N. Bhaskarudu as the
Managing Director, as the then current Managing director R.C. Bhargava, was completing his
tenure. This created a conflict with Suzuki, discussed closer in the Joint venture related issues
section.
In 1998 the new Maruti 800 was released, the first change in design since 1986. This was simply
a facelift of the existing model, to ensure steady sales. Also, the two millionth vehicle was
produced. Other news included the Zen D, a 1527 cc diesel hatchback and Maruti's first diesel
vehicle. The Omni van and microbus were also redesigned. The next year the Omni bus arrived
in a high roof version, the Omni XL. The 1.6 litre Maruti Baleno three-box saloon, advertised as
the 'Maruti Suzuki Baleno', also appeared. This was Maruti's biggest car yet. Finally, in what is a
very busy year, the Wagon R was launched.
In 2000 Maruti became the first car company in India to launch a Call Center for internal and
customer services. The new Alto model was also released, somewhat larger and more modern
than the 800. The estate Baleno Altura was also shown, while IDTR (Institute of Driving
Training and Research) was launched jointly with the Delhi government to promote safe driving
habits. In 2001 Maruti True Value, selling and buying used Maruti Suzukis, was launched in
Bangalore and Delhi, later in Mumbai and elsewhere. In October of the same year the Maruti
Versa saw the day, a bigger engined and more luxurious microbus than the Omni. It never caught
on in the market and was discontinued by late 2009, only to be replaced by a cheaper, strippeddown version called Eeco. Customer information centers were also launched in Hyderabad,
Bangalore and Chennai. In 2002 the Esteem Diesel appeared, as did Maruti Insurance. Two new
subsidiaries were also started: Maruti Insurance Distributor Services and Maruti Insurance
Brokers Limited. Suzuki Motor Corporation increased its stake in Maruti to 54.2 percent.
In 2003 the new Suzuki Grand Vitara XL-7 appeared, while the Zen and the Wagon R were
upgraded and redesigned. The four millionth Maruti vehicle was built and they entered into a
partnership with the State Bank of India. Maruti Udyog Ltd was Listed on BSE and NSE after a
public issue, which was oversubscribed tenfold. In 2004 the Alto became India's new best selling
car, overtaking the Maruti 800 which had been number one for nearly two decades. The fiveseater Versa 5-seater, a new variant, was created while the Esteem underwent cosmetic changes
and was re-launched with a price cut. Maruti Udyog closed the financial year 2003-04 with an
annual sale of 472,122 units, the highest ever since the company began operations 20 years
earlier, and the fiftieth lakh (5 millionth) car rolled out in April, 2005, with overall sales growing
by 15.8%. The 1.3 L Suzuki Swift five-door hatchback also appeared. 2004-05 marked another
record year (487,402 domestic sales) and exports reached 48,899 cars to about fifty different
countries. The United Kingdom took the lion's share, with 10,623 deliveries.
In 2006 Suzuki and Maruti set up another joint venture, "Maruti Suzuki Automobiles India", to
build two new manufacturing plants, one for vehicles and one for engines.[16] Cleaner cars were
also introduced, with several new models meeting the new "Bharat Stage III" standards.[16] In
February 2012, Maruti Suzuki sold its ten millionth vehicle in India.[11] For the Month of July
2014, it had a Market share of >45 %.
Manufacturing facilities
Maruti Suzuki has two manufacturing facilities in India. Both manufacturing facilities have a
combined production capacity of 14,50,000 vehicles annually. During a recent meeting of the
Gujarat chief minister with Suzuki Motor Corp chairman & CEO Osamu Suzuki,the Chairman
had said that the work on car manufacturing plant at Mandal near Ahmedabad would be started
soon. Maruti Suzuki to set up second plant in Gujarat; acquires 600 acres.
The Gurgaon manufacturing facility has three fully integrated manufacturing plants and is spread
over 300 acres (1.2 km2). All three plants have an installed capacity of 350,000 vehicles annually
but productivity improvements have enabled it to manufacture 900,000 vehicles annually. The
Gurgaon facilities also manufacture 240,000 K-Series engines annually. The entire facility is
equipped with more than 150 robots, out of which 71 have been developed in-house. The
Gurgaon Facilities manufactures the 800, Alto, WagonR, Estilo, Omni, Gypsy, Ertiga, Ritz and
Eeco.
The Manesar manufacturing plant was inaugurated in February 2007 and is spread over 600
acres (2.4 km2). Initially it had a production capacity of 100,000 vehicles annually but this was
increased to 300,000 vehicles annually in October 2008. The production capacity was further
increased by 250,000 vehicles taking total production capacity to 800,000 vehicles annually. The
Manesar Plant produces the A-star, Swift, Swift DZire, SX4, Ritz and Celerio.
On 25 June 2012, Haryana State Industries and Infrastructure Development Corporation
demanded Maruti Suzuki to pay an additional Rs 235 crore for enhanced land acquisition for its
Haryana plant expansion. The agency reminded Maruti that failure to pay the amount would lead
to further proceedings and vacating the enhanced land acquisition.
Industrial relations
Since its founding in 1983, Maruti Udyog Limited experienced problems with its labour force.
The Indian labour it hired readily accepted Japanese work culture and the modern manufacturing
process. In 1997, there was a change in ownership, and Maruti became predominantly
government controlled. Shortly thereafter, conflict between the United Front Government and
Suzuki started. Labour unrest started under management of Indian central government. In 2000, a
major industrial relations issue began and employees of Maruti went on an indefinite strike,
demanding among other things, major revisions to their wages, incentives and pensions.
Employees used slowdown in October 2000, to press a revision to their incentive-linked pay. In
parallel, after elections and a new central government led by NDA alliance, India pursued a
disinvestments policy. Along with many other government owned companies, the new
administration proposed to sell part of its stake in Maruti Suzuki in a public offering. The
worker's union opposed this sell-off plan on the grounds that the company will lose a major
business advantage of being subsidised by the Government, and the union has better protection
while the company remains in control of the government.
The standoff between the union and the management continued through 2001. The management
refused union demands citing increased competition and lower margins. The central government
prevailed and privatized Maruti in 2002. Suzuki became the majority owner of Maruti Udyog
Limited.
Company at a glance
If you have travelled in India, taken a route to anywhere around this great nation, chances are
youve driven with us. For over three decades now, Maruti Suzuki cars have been going places.
We started out in 1982 in Gurgaon, Haryana. Little did the then quiet suburb of New Delhi know,
that it was going to become the epicenter of the automobile revolution in India. The year marked
the birth of the Maruti Suzuki factory. India turned out 40,000 cars every year. The new Maruti
Suzuki 800 hit the streets to begin a whole new chapter in the Indian automobile industry.
We set out with an obsession for customer delight, one that was unheard in the corridors of
automobile manufacturers then. It was about a commitment to create value through innovation,
quality, creativity, partnerships, openness and learning. It created a road that was going to lead
the world in to a whole new direction, laid out by Maruti Suzuki.
Today, Maruti Suzuki alone makes 1.5 million family cars every year. Thats one car every 12
seconds. We drove up head and shoulders above every major global auto company. Yet, our story
was not just about making a mark. It was about revolutionary cars that delivered great
performance, efficiency and environment friendliness with low cost of ownership. Thats what
we call true value. We built our story with a belief in small cars for a big future.
Our story encouraged millions of Indians to make driving a way of life. India stepped up with
our vision to take on the fast lane. A comradeship had begun. Something incredible had begun.
So, what drives us? Millions of Indians whove put their faith in us. A team of over 12500
dedicated and passionate professionals that turned out 14 cars with over 150 variants. The drive
is backed up by a nationwide service network spanning over 1454 cities and towns and a sales
network that spreads across 1097 cities, 2 state of art factories, a diesel engine plant with a
capacity upped to turn out 7 lakh diesel cars a year and, a commitment to road safety to make
Indian roads safer.
Finally, our inspiration comes from one place Indias hopes, dreams and aspirations. The
Maruti Suzuki journey has been nothing less than spectacular. But to be honest, weve only just
begun.
Board of Director
S.No Name
Designation
1 Mr.R C Bhargava
Chairman
2 Mr.T Suzuki
Director
3 Mr.K Saito
Director
4 Mr.O Suzuki
Director
5 Mr.S Torii
Director - Production
6 Mr.A Ganguli
Independent Director
7 Mr.R P Singh
Independent Director
8 Ms.P Shroff
Independent Director
9 Mr.D S Brar
Independent Director
10 Mr.T Hasuike
11 Mr.K Ayukawa
12 Mr.K Ayabe
Product Portfolio
Boards Report
Your directors have pleasure in presenting the 34th annual report together with the audited
financial statements for the year ended 31st March 2015.
FINANCIAL RESULTS
The Companys financial performance during the year 2014-15 as compared to the previous year
2013-14 is summarised below:
Total revenue
Profit before tax
Tax expense
Profit after tax
Balance brought forward
Impact of revision of useful
lives of certain fixed assets
Profit available for
appropriation
Appropriations:
General reserve
Proposed dividend
Corporate dividend tax
Balance carried forward to
balance sheet
Balance Sheet
Sources Of Funds
Total Share Capital
Equity Share Capital
Share Application Money
Preference Share Capital
Reserves
Networth
Secured Loans
Unsecured Loans
Total Debt
2014-15
(` in million)
2 013-14
508,022
48,682
11,570
37,112
173,849
(792)
445,235
36,585
8,755
27,830
153,043
-
210,169
180,873
3,711
7,552
1,538
197,368
2,783
3,625
616
173,849
in Rs. Cr.
Mar '15
Mar '14
Mar '13
Mar '12
12 mths
12 mths
12 mths
12 mths
151.00
151.00
0.00
0.00
23,553.20
23,704.20
0.00
180.20
180.20
151.00
151.00
0.00
0.00
20,827.00
20,978.00
0.00
1,685.10
1,685.10
151.00
151.00
0.00
0.00
18,427.90
18,578.90
0.00
1,389.20
1,389.20
144.50
144.50
0.00
0.00
15,042.90
15,187.40
0.00
1,078.30
1,078.30
Total Liabilities
23,884.40
Mar15
12 mths
Application Of Funds
Gross Block
Less: Revaluation Reserves
Less: Accum. Depreciation
Net Block
Capital Work in Progress
Investments
Inventories
Sundry Debtors
Cash and Bank Balance
Total Current Assets
Loans and Advances
Fixed Deposits
Total CA, Loans & Advances
Deferred Credit
Current Liabilities
Provisions
Total CL & Provisions
Net Current Assets
Miscellaneous Expenses
Total Assets
Contingent Liabilities
Book Value (Rs)
26,076.90
0.00
13,817.60
12,259.30
1,882.80
12,814.00
2,615.00
1,069.80
18.30
3,703.10
2,891.80
0.00
6,594.90
0.00
8,013.60
1,653.00
9,666.60
-3,071.70
0.00
23,884.40
9,228.60
784.70
22,663.10
Mar14
12 mths
22,435.00
0.00
11,644.60
10,790.40
2,621.40
10,117.90
1,705.90
1,413.70
629.70
3,749.30
3,256.70
0.00
7,006.00
0.00
6,996.90
875.70
7,872.60
-866.60
0.00
22,663.10
7,210.20
694.45
19,968.10
Mar13
12 mths
19,633.90
0.00
9,834.70
9,799.20
1,940.90
7,078.30
1,840.70
1,469.90
775.00
4,085.60
3,830.20
0.00
7,915.80
0.00
5,892.00
874.10
6,766.10
1,149.70
0.00
19,968.10
8,193.30
615.03
16,265.70
Mar12
12 mths
14,678.30
0.00
7,157.60
7,520.70
611.40
6,147.40
1,796.50
937.60
2,436.10
5,170.20
2,852.50
0.00
8,022.70
0.00
5,338.00
698.50
6,036.50
1,986.20
0.00
16,265.70
6,108.00
525.68
Technological Advantage
We have introduced the superior 16 * 4 Hypertech engines across the entire Maruti Suzuki range.
This new technology harnesses the power of a brainy 16-bit computer to a fuel-efficient 4-valve
engine to create optimum engine delivery. This means every Maruti Suzuki owner gets the ideal
combination of power and performance from his car.
Our other innovation has been the introduction of Electronic Power Steering (EPS) in select
models. This results in better and greater maneuverability. In other words, our cars have become
even more pleasurable to drive.]
Production/R&D
Spread over a sprawling 297 acres with 3 fully-integrated production facilities, the Maruti Udyog
Plant has already rolled out over 4.3 million vehicles. In fact, on an average, two vehicles roll out
of the factory every minute. And it takes on an average, just 14 hours to make a car. More
importantly, with an incredible range of 11 models available in 50 variants, there's a Maruti
Suzuki made here to fit every car-buyer's budget. And dream.
MILESTONES
2014
Launch of Ciaz
Sedan car of the year.
2005
Launch of Swift
2004
Versa 5-seater, a t
Maruti closed the financial year 2003-04 with an annual sale of 472122 units, the highest
ever since the company began operations 20 years ago
2003
Production of 4 millionth vehicle. Listed on BSE and NSE after a public issue
oversubscribed 10 times
2002
WagonR Pride
Maruti Insurance. Two new subsidiaries started: Maruti Insurance Distributor Services and
Maruti Insurance Brokers Limited
Suzuki Motor Corporation (SMC) increases its stake in Maruti to 54.2 percent
2001
Zen LXi
Alto Vxi
Launch of versa
2000
New Alto
IDTR (Institute of Driving Training and Research) launched jointly with the Delhi
government to promote safe driving habit
1999
Wagon R
1998
1997
1996
1995
With the launch of second plant, installed capacity reached 200,000 units
1994
1993
Zen(993cc, hatchback Car), which was later exported in Europe and elsewhere as the Alto
1992
1991
1990
1988
1987
1986
1985
1984
1983
1982
License and JV agreement signed between Maruti Udyog Ltd. and SMC of Japan
1981
Maruti Udyog Ltd was incorporated under the provisions of the Indian Companies Act, 1956
AWARDS
2005
Maruti Suzuki was No. 1 in Customer atisfaction, No. 1 in Sales Satisfaction No.1 in Product
Quality (Esteem and Alto) and No. 1 in Product Appeal (Esteem and Wagon R) by JD Power
2004
Business World ranked us among the country's five most respected companies
2003
Maruti 800, Maruti Zen and Maruti Esteem make it to the top 10 automotive brands in "Most
Trusted Brand survey 2003"
Maruti 800 and Wagonr top in NFO Total Customer Satisfaction Study 2003
2001
MUL tops in J D Power CSI (2001) for 2nd time in a row: another international first ow
2000
Maruti bags JD Power CSI - 1st rank; unique achievement by market leader anywhere in the
world
1999
Central Board of Excise & Customs awards Maruti with "Samman Patra", for contribution to
exchequer and being an ideal tax assessee
1998
1996
1994-95
1994
1992-93
1991-92
Engineering Exports Promotion Council's award for export performance