AVC 1430- Digital Prepress

8 Page Newsletter
Due Date ___________

Abstracts/Specs:

A. Design a newsletter for a company that is chosen by your instructor. Your newsletter will be
designed as an 8 page newsletter with a 4 over 1 or as a 4 over 2 design. This job design will be
targeted to print on an Offset press, but final comps for instructor submission will be printed on
Laser jet printers. Prepare several thumbnail sketches, then with creative help pick your best two
and create additional rough sketches for approval by instructor. You may use photos, and or
illustrations. For pixel-based images, edit them in Photoshop and convert the images to CMYK,
Duotone, or grayscale. Use full 300 dpi resolution. Use of low quality images will be marked down.
Flattened tif files are recommended for file exports from Photoshop, Photoshop EPS files for
Duotones, and EPS files are the recommended file format from Illustrator. Your publication must
be at least 8 pages and contain Display Text, as well as body text. This newsletter must use a
Nameplate and mailer for the back cover. Bleeds, duotones, and page numbering are optional,
but will be graded on correct usage. Your design will be printed on uncoated paper. Use Pantone
solid uncoated, CMYK, and Grayscale for your color spaces/modes. Use half inch margins on all 4
sides to allow for page numbers. Your newsletter must not exceed more than 2 colors four inside
pages. Use a dummy to determine which pages will be process color and which pages will be spot
or one color. You will also be graded on composition and the use of the principles and elements
of design related to this project. Watch out for text formatting issues such as widow and orphans,
rules of paragraph formating, baseline grids, etc. Decide on body type font, size, justification and
paragraph style and be sure to use the same format throughout the entire layout.

Turn in a printed sample and PDF files for grading. Turn your files in on a CD. You must submit a
pdf of the design set in single pages, an 8 page impositioned pdf, a 4 page impositioned pdf, &
separations printed from your 8 pg impositioned pdf file. (Scale to fit the separations to fit on
letter sized paper).

Objectives:

• Understand the need of you Client

• Utilize tools and features for layout
• Learn and understand Duotones
• Use a dummy for determining page placement
• Understand use of correct file formats
• Understand rules of layout
• Learn about baseline grid
• Learn about type formatting
• Work with the time schedule
• Utilize lessons learned in class

Evaluation:

Grading consists of 6 parts:

1- Timeliness
2- Professionalism & neatness
3- Presenting project in class
4- Research/Accuracy
5- Overall composition
6- Completion of total project -following All specs