PERSONAL DATA

Name

Masoud Sharifi

E-mail/Mobile

sharifi.masoud@gmail.com / (1) 647 784 3282

Address

2 Forest Laneway, North York, Toronto, Canada- M2N 5X7

Education

B.Eng in Chemical Engineering

SUMMARY OF QUALIFICATIONS
Over 20 years of experience in Supply Chain Management
- Strong background in: Product Development, Projects leadership, Supply planning
management, production management, Inventory Management, system and process
improvement, cost optimization, cost reduction, preventive approach in crisis
management, strategic planning
- Proven skills : leadership, analytical skills, problem solving, synergizing team work,
process/business oriented
- Lead business cross functions through project leadership, cost saving, projects delivery
on time, setting KPI to ensure synergy towards business vision

WORK EXPEIRENCE & ACHEIVEMENTS

Reckitt Benckiser Canada- Demand Planner

(Nov 2013- till date)
Strategic Contribution:
- SNOP cross function alignment and highlight any potential risk/ opportunities
- Cascade business targets to all Supply chain functions
- Optimize working capital through inventory level control and improve gross margin
- Portfolio inventory strategy: MOQ / Safety stock/ SKU classification review and SKU
rationalization/ harmonization
-To achieve NR target
- Customer satisfaction and
- Overcome any supply obstacle and ensure supply flexibility
Achievement:
- Inventory reduction: $500 K (20% of portfolio inventory) reduced for personal care by
challenging the MOQ and achieved an optimized cost effective lower MOQ
- Reduction of slow mover/ non moving items by 80%
- Forecast accuracy: MAD less than 30% and BIAS within +/- 8 %
- SKU rationalization: reduced 10% of tale SKUs
- Reduction inventory weeks coverage from 7.5 WOC to 6 WOC
- Food PFR : 99.3+%

WORK EXPEIRENCE & ACHEIVEMENTS

May 2011- Nov 2013:

Reckitt Benckiser Middle East (ME) Project Manager

Leading business vision NR by supporting business NPD/EPD on time in alignment of all
business functions with right quality, cost effectiveness and claims in accordance with rules and
regulation, Supporting Gross Margin (GM) by leading cost saving projects. Complex reduction
by SKU rationalization, sourcing analysis.
Strategic Contribution :
- Leading on time delivery of NPD/EPD
- Conduct risk project risk management and success criteria
- Plan and cascade business NPD-EPD related targets to all business functions
- Establishing online approval system for artworks/Launch recommendation and product
development brief to ensure business cross function synergy and alignment
- Leading sourcing analysis and approval
- Support business gross margin improvement through cost reduction projects
- Minimize supply complex by leading the SKU rationalization and supply decomplexity
Tactical Responsibilities;
-Set the KPI for projects to ensure on time and functions alignment to improve the team works
across functions
- resource assignment and project budget estimate
- Plan and suggest target Squeeze/ X-trim
- Drive supply chain supports on NPD-EPD through co-ordination among global supply chain
related to projects
- To drive complex reduction program
-Set a SOP for SKU code creation in line with complex reduction program
- Ensure all EPD related Run down Plan and potential write off are evaluated and required
approvals are accepted by business management
- To ensure potential liquidation plan related to EPD across the supply chain from point of
supply to Distributor inventory is reported to management and a proper liquidation plan
approved/ aligned and being implemented
- Set the rules and principles that supports business alignment across all function towards
NPD/EPD launches
Achievement:
NPD/EPD Criteria: Successful leading more than 200 projects on time as per budgets and
success criteria
Process : Established process and discipline in place for project authorization on line approval
system
- Cost saving projects : More than $3.5 million saving (120 base point gross margin
improvement)
SKU Rationalization: Established and implemented threshold by SKU for each brand and
accordingly number of SKUs reduced from 1065 to 650 by 2013

Reckitt Benckiser Middle East North Africa (MENA) Supply Planning Manager
(May 2007 April 2011)

Strategic contribution:
- Assist in setting / cascading business targets to all Supply chain functions
- Long term/ Short term capacity planning to ensure the business vision targets are met
-Assist in setting a long term business / sourcing strategy through analyzing market & business
environments and budget planning
-To set, test and evaluate business contingency plans from the supply perspective through risk
management
- Optimize inventory by setting the SKU classification and inventory targets
- Set KPIs for supply planners in alignment with business vision
- Set target Supply Chain KPIs and report KPI results to management
Achievements:
- Lead 4 supply planners and achieved PFR more than 99%
- Managed 5 co-packers and sourcing from 20 factories oversees
- Inventory optimization through challenging MOQ, SKU rationalization, reduction of slow
moving/nonmoving inventory.
- Contingency plan established
- Capacity planning for next 5 years was established / required budget proposed
- Inventory level is reduced from 9% to 5.9% NR

Prior work experiences:

Reckitt Benckiser Iran: Supply coordinator Iran (July 2003 April 2007)
*Scitra UAE: Production Manager (May 2000 July 2003)
*Scitra UAE - Quality and Product Development Manager (March 1995 May 2000)
*Scitra UAE - Quality Control Chemist (Dec. 1993 March. 1995)
Behran Oil Co. (Iran) Process Engineer (July 1991 Dec. 1993)

Training:
May 1995- ISO 9000, May 2004- Presentation skills, Oct 2004 -Communication , May 2005Customer Care Management, April 2007- Finance for Non-Finance, April 2009- First Line
Leadership, Nov 2010- Project Management, May 2012-Middle Management Leadership, Dec
2012- P&L Impact analysis
Computer Skills:
Microsoft Word/Excel / Power Point/ MS project / JDE / Manugistics/ SNP