RECOMMENDATIONS

Maruti should come out with cars that are attractive and appeals to the masses.
The Maruti 800 with a 5 speed transmission was a very impressive car in terms of
economy as well as drive comfort, customers feel that the 800 model should again be
launched with an overdrive 5th gear.
The ground clearance of the cars especially Zen should be increased.
The back seat divider should not be there due to uncomfortable sitting position due to it.
Supply should meet demand of the car; this is due to long waiting period in most of the
air-conditioned models.
The boot space of the car can be increased, especially in the Zen.
Dealers should deliver the vehicle on the day it has been promised.
Frequency of advertisements should be increased.
A brand ambassador can create hype in the customers mind.
Maruti must focus on retaining its customers and the True Value is a good step towards
attaining it.

In the end one can say that a good marketing mix is all that is needed to sell the Maruti vehicles
because they are still the best on the Indian road and definitely Maruti has got some advantages
over its rival which are hard to beat.

LIMITATIONS:

The sales person of Maruti Dealer have given a target of financing a particular amount
by the banks and the target of that loan should be given within month and they have to
fulfill that condition every month to gain extra income for dealership.

Dealer provide some extra incentive to the sales person to fulfill the target of financing
which are given by banks to them ,this personal profit is of 1% to 4% of the car loan
financed by them to the customers.

ANNEXURE
QUESTIONNAIRE

1.

Which car have you purchased? _____________________

2.

What was the purchase mode?

a) Cash
b) Finance, which company
ICICI

SBI

HDFC

M&MFSL

ANY OTHER __________

3.

This is your:
c) First car, you had a two wheeler earlier
d) First car, but you never had a two wheeler earlier
e) Replacement car (if yes, please specify the previous car and the model)
____________
f) Additional car

4.

This car primarily would be driven by _____________________

5.

You choose this brand because :

Please rank in order of importance (1 being most important)
Price

Schemes

Mileage

Resale value

Looks

After sales services

Reference
Advertisement

[
[

Features

6.

]
[

Brand image

Repeat purchase

Which are the three brand (companies) that come to your mind when you think of a car?
g) __________________
h) __________________
i) __________________

7.

Which two TV car commercials (Ads) can you recall right now?
j) _______________________________________
k) _______________________________________

8.

What were the sources of information when you purchase the car?
Sports channels

Star sports ESPN

Ten sports

Any other ____________________

News channels

Aaj Tak

Zee news

Star News

Any other __________________

Entertainment channels

Star

Zee

Any other ____________________

News papers

Times of India

Hindustan Times

Economic Times

Amar Ujala

Bainik Bhaskar

Navbharat Times

Any other _____________________

Magazines

9.

Business World

Overdrive

India Today

Outlook

Auto car India

Any other _________________________

Business Today

Are there any suggestions that you want the company to implement?

Thank you for your kind cooperation

ame

___________________________________

Profession

___________________________________

Age

___________________________________

Contact No.

___________________________________

BIBLIOGRAPHY

Journals/Magazine :
Advisor of Finance
Top Gear
Top speed
Auto India
Over drive
Search Engine :
Google search engine
Yahoo search engine

Websites :
www.maruti.com
www.marutisuzukiindia.com
www.datamonitor.com
www.marutiudyog.com
www.carwale.com

www.thetimes.com
www.indiaautomobile.com
www.marutidilse.com
www.marutidrivingschool.com
www.marutiinsurance.com
www.iexpressindia.com