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  • Creating A Winning Enterprise: Your Place in The Entrepreneurial Process

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    Peter J MELLALIEU
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    Presented by Peter Mellalieu at Unitec Institute of Technology, Auckland, to participants in the Young Enterprise Scheme (YES), March 11, 2010. We all want to be part of creating a winning enterprise. But what processes are required to create a winning enterprise? What is the role you can best play to make your enterprise a success? Peter Mellalieu introduces and explains the entrepreneurial process (EP) model and asks you to consider the following questions: •EXAMINE the pieces of the entrepreneurial process (EP) ‘jigsaw’. •IDENTIFY the piece(s) of the jigsaw that you can most contribute to your team. •JUSTIFY your choice to your team in terms of your talents, interests, and/or strengths. •NEGOTIATE the best allocation of the pieces of the jigsaw to create a ‘winning team’. •IDENTIFY how you will address weaknesses in your team’s talents and/or interests. The entrepreneurial process model illustrates how wealth is created through several processes including: •Spotting opportunities to improve products, services and/or processes •Growing a business that succeeds through putting the customer first and controlling the business •Continuously innovating to overcome obstacles through managing risk, finding required resources, showing determination, and using networks. Audio recording/citation Mellalieu, P. J. (2010, March 11). Creating a winning enterprise: Your place in the entrepreneurial process. Slideshow presentation with soundtrack presented at the Introduction to Young Enterprise Scheme (YES) for secondary school students, Auckland: Unitec Institute of Technology. Retrieved from http://web.mac.com/petermellalieu/Teacher/Blog/Entries/2010/3/13_Creating_a_winning_enterprise%3A_your_place_in_the_entrepreneurial_process.html References Bolton, B., & Thompson, J. (2003). The Entrepreneur in Focus. London: Thomson. Retrieved from http://books.google.com/books?id=KxTN68uZKGkC&printsec=copyright&dq=book+bolton+thompson+the+entrepreneur+in+focus#PPR5,M1 Bolton, B., & Thompson, J. (2004). Entrepreneurs: Talent, temperament, technique (2nd ed.). Oxford: Butterworth Heinemann. Frederick, H., & Kuratko, D. F. (2010). Entrepreneurship: Theory, Process, Practice (Asia-Pacific Edition) (2nd ed.). Melbourne: Cengage Learning. Kawasaki, G. (n.d.). Art of the Start - website. Retrieved September 30, 2009, from http://www.guykawasaki.com/books/art-of-the-start.shtml

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    Presented by Peter Mellalieu at Unitec Institute of Technology, Auckland, to participants in the Young Enterprise Scheme (YES), March 11, 2010. We all want to be part of creating a winning enterprise. But what processes are required to create a winning enterprise? What is the role you can best play to make your enterprise a success? Peter Mellalieu introduces and explains the entrepreneurial process (EP) model and asks you to consider the following questions: •EXAMINE the pieces of the entrepreneurial process (EP) ‘jigsaw’. •IDENTIFY the piece(s) of the jigsaw that you can most contribute to your team. •JUSTIFY your choice to your team in terms of your talents, interests, and/or strengths. •NEGOTIATE the best allocation of the pieces of the jigsaw to create a ‘winning team’. •IDENTIFY how you will address weaknesses in your team’s talents and/or interests. The entrepreneurial process model illustrates how wealth is created through several processes including: •Spotting opportunities to improve products, services and/or processes •Growing a business that succeeds through putting the customer first and controlling the business •Continuously innovating to overcome obstacles through managing risk, finding required resources, showing determination, and using networks. Audio recording/citation Mellalieu, P. J. (2010, March 11). Creating a winning enterprise: Your place in the entrepreneurial process. Slideshow presentation with soundtrack presented at the Introduction to Young Enterprise Scheme (YES) for secondary school students, Auckland: Unitec Institute of Technology. Retrieved from http://web.mac.com/petermellalieu/Teacher/Blog/Entries/2010/3/13_Creating_a_winning_enterprise%3A_your_place_in_the_entrepreneurial_process.html References Bolton, B., & Thompson, J. (2003). The Entrepreneur in Focus. London: Thomson. Retrieved from http://books.google.com/books?id=KxTN68uZKGkC&printsec=copyright&dq=book+bolton+thompson+the+entrepreneur+in+focus#PPR5,M1 Bolton, B., & Thompson, J. (2004). Entrepreneurs: Talent, temperament, technique (2nd ed.). Oxford: Butterworth Heinemann. Frederick, H., & Kuratko, D. F. (2010). Entrepreneurship: Theory, Process, Practice (Asia-Pacific Edition) (2nd ed.). Melbourne: Cengage Learning. Kawasaki, G. (n.d.). Art of the Start - website. Retrieved September 30, 2009, from http://www.guykawasaki.com/books/art-of-the-start.shtml

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    Creating A Winning Enterprise: Your Place in The Entrepreneurial Process

    Uploaded by

    Peter J MELLALIEU
    Presented by Peter Mellalieu at Unitec Institute of Technology, Auckland, to participants in the Young Enterprise Scheme (YES), March 11, 2010. We all want to be part of creating a winning enterprise. But what processes are required to create a winning enterprise? What is the role you can best play to make your enterprise a success? Peter Mellalieu introduces and explains the entrepreneurial process (EP) model and asks you to consider the following questions: •EXAMINE the pieces of the entrepreneurial process (EP) ‘jigsaw’. •IDENTIFY the piece(s) of the jigsaw that you can most contribute to your team. •JUSTIFY your choice to your team in terms of your talents, interests, and/or strengths. •NEGOTIATE the best allocation of the pieces of the jigsaw to create a ‘winning team’. •IDENTIFY how you will address weaknesses in your team’s talents and/or interests. The entrepreneurial process model illustrates how wealth is created through several processes including: •Spotting opportunities to improve products, services and/or processes •Growing a business that succeeds through putting the customer first and controlling the business •Continuously innovating to overcome obstacles through managing risk, finding required resources, showing determination, and using networks. Audio recording/citation Mellalieu, P. J. (2010, March 11). Creating a winning enterprise: Your place in the entrepreneurial process. Slideshow presentation with soundtrack presented at the Introduction to Young Enterprise Scheme (YES) for secondary school students, Auckland: Unitec Institute of Technology. Retrieved from http://web.mac.com/petermellalieu/Teacher/Blog/Entries/2010/3/13_Creating_a_winning_enterprise%3A_your_place_in_the_entrepreneurial_process.html References Bolton, B., & Thompson, J. (2003). The Entrepreneur in Focus. London: Thomson. Retrieved from http://books.google.com/books?id=KxTN68uZKGkC&printsec=copyright&dq=book+bolton+thompson+the+entrepreneur+in+focus#PPR5,M1 Bolton, B., & Thompson, J. (2004). Entrepreneurs: Talent, temperament, technique (2nd ed.). Oxford: Butterworth Heinemann. Frederick, H., & Kuratko, D. F. (2010). Entrepreneurship: Theory, Process, Practice (Asia-Pacific Edition) (2nd ed.). Melbourne: Cengage Learning. Kawasaki, G. (n.d.). Art of the Start - website. Retrieved September 30, 2009, from http://www.guykawasaki.com/books/art-of-the-start.shtml

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    of 47

    Creating a winning enterprise

    1
    Creating a winning enterprise
    Your place in the entrepreneurial process
    Peter J MELLALIEU
    Unitec Institute of Technology
    http://unitec.ac.nz

    1
    Creating a winning enterprise
    Your place in the entrepreneurial process
    Peter J MELLALIEU
    Unitec Institute of Technology
    http://unitec.ac.nz

    1
    Who wants to be part
    of a winning enterprise?

    2
    Who wants to be part
    of a winning enterprise?

    2
    • In sports, the coach needs to know:

    • rules of the game

    • challenges of each position in the team

    • goals we are seeking

    • talents and interests of each player

    3
    4
    The entrepreneurial process:
    the complete model

    5
    6
    7
    Exercise: A winning enterprise? ...
    ... or a team of winners?

    • EXAMINE the pieces of the entrepreneurial process (EP) ‘jigsaw’.

    • IDENTIFY the piece(s) of the jigsaw that you can most contribute
    to your team.

    • JUSTIFY your choice to your team in terms of your talents,


    interests, and/or strengths.

    8
    The entrepreneurial process:
    a partial model

    9
    10
    11
    12
    13
    ?

    Source: http://brainz.org/media/uploads/
    2009/02/3237757930_5393324981_m.jpg
    14
    Biomimicry

    Source: http://brainz.org/media/uploads/
    2009/02/3237757930_5393324981_m.jpg
    15
    Biomimicry

    Source: http://brainz.org/media/uploads/
    2009/02/3237757930_5393324981_m.jpg
    15
    Sources of
    entrepreneurial opportunities
    Opportunity source Scope Example

    New knowledge Biomimicry Velcro

    Climate change Green consumersim Eco-kettle

    Second-hand clothing;
    Economy Fashion
    Re-created clothing
    War, migration, medical Home help for DINKS and
    Demographic change
    technology elderly
    What if we could invent a
    Why? What if? ... do people smoke?
    safe substitute

    Risk into opportunity Living on a volcano Adventure tourism

    Source: Mellalieu; Frederick & Kuratko (2010); Drucker, (1985)

    16
    Eco-maginative responses
    to green consumersim

    http://www.ecokettle.com/

    17
    18
    18
    18
    18
    18
    18
    Growing an enterprise that succeeds

    19
    Growing an enterprise that succeeds

    20
    Overcome obstacles

    21
    22
    23
    24
    25
    Why create an enterprise?

    26
    Why create an enterprise?

    27
    Profit is the MEANS through which an
    enterprise achieves its OBJECTIVES

    28
    Profit is the MEANS through which an
    enterprise achieves its OBJECTIVES

    28
    29
    The entrepreneurial process:
    the complete model

    30
    Exercise: A winning enterprise? ...
    ... or a team of winners?
    • EXAMINE the pieces of the entrepreneurial process (EP) ‘jigsaw’.

    • IDENTIFY the piece(s) of the jigsaw that you can most contribute
    to your team.

    • JUSTIFY your choice to your team in terms of your talents,


    interests, and/or strengths.

    • NEGOTIATE the best allocation of the pieces of the jigsaw to


    create a ‘winning team’.

    • IDENTIFY how you will address weaknesses in your team’s


    talents and/or interests.

    31
    32
    Contact
    Peter J MELLALIEU
    Unitec Institute of Technology
    Auckland, New Zealand
    pmellalieu@unitec.ac.nz
    http://unitec.ac.nz

    33
    The Art of the start

    34
    Further reading
    • Bolton, B., & Thompson, J. (2003). The Entrepreneur in Focus. London:
    Thomson. Retrieved from http://books.google.com/books?
    id=KxTN68uZKGkC&printsec=copyright&dq=book+bolton+thompson
    +the+entrepreneur+in+focus#PPR5,M1  

    • Bolton, B., & Thompson, J. (2004). Entrepreneurs: Talent, temperament,


    technique (2nd ed.). Oxford: Butterworth Heinemann.  Frederick, H., &
    Kuratko, D. F. (2010). Entrepreneurship: Theory, Process, Practice (Asia-
    Pacific Edition) (2nd ed.). Melbourne: Cengage Learning.  

    • Kawasaki, G. (n.d.). Art of the Start - website. Retrieved September 30, 2009,
    from http://www.guykawasaki.com/books/art-of-the-start.shtml

    • Quotes by Richard Branson. (n.d.). Retrieved March 9, 2010, from http://


    www.gaia.com/quotes/richard_branson

    35
    Other sources
    • Biomimicry - burrs and velcro. (n.d.). . Retrieved from http://
    media.brainz.org/uploads/2009/02/3237757930_5393324981_m.jpg

    • Extreme Backpackers, Turangi - Peter Mellalieu

    • Multimedia – Album – Sir Richard Branson | Virgin Galactic. (n.d.). .


    Retrieved March 10, 2010, from http://www.virgingalactic.com/
    multimedia/album/sir-richard-branson/ Velcro Hooks.jpg -
    Wikipedia, the free encyclopedia. (n.d.). . Retrieved March 10, 2010,
    from http://en.wikipedia.org/wiki/File:Velcro_Hooks.jpg

    • The 15 Coolest Cases of Biomimicry. (n.d.). Retrieved March 10, 2010,


    from http://brainz.org/15-coolest-cases-biomimicry/

    • Eco-kettle - http://www.ecokettle.com/

    36
    Technical note

    • Sound recording: Samson H4n digital


    recorder
    • Sound mixing: Apple Garageband
    • Presentation: Apple iWorks Keynote
    • http://teach.myndsurfers.org.nz

    37

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