Content Marketing

for technology
startups

Why?

So, what exactly do we do?

Content creation
Content distribution

1.Content creation

Strategy. Research.
1 / Personas
2 / How will you reach them?
3 / What is your vision&mission?

4 / Who are your competitors?

5 / Keyword research.
6 / SEO audit

Strategy
and Research
Personas

Strategy
and Research
How will you
reach them?

Strategy
and Research
What is your vision
& mission?

Strategy
and Research
Who are your
competitors?

Blog Article
Recurrent piece of written
content published weekly on
your company blog, that can
vary from 400 to 900 words.

Whitepaper
Larger piece of written content
published on your website/
company blog, that focuses on
a broad topic and that
discusses it in detail.

PPT presentation
Mix of written and graphic
content, visually-engaging, on
a certain topic of interest.
The visual, more schematized
correspondent of a white
paper.

2.Content distribution

How
Once your content has been created,
it needs to be showed to the world.
Twitter
Google +
SlideShare
Forums and discussion lists (LinkedIn)
Search Engine Optimization (link-building)

LinkedIn
Engaging in discussions regarding marketing, telemarketing,
business development

2 Content Distribution!

Twitter

Forming a network of CEOs and Marketing

professionals that would constitute the client base
Posting useful information
Identifying leads

Budget and timeline

Timeline

How we will work together during the next 18-24 weeks

Weeks 1 - 2: Establish keywords, competitor research, editorial plan. Start drafting.

Weeks 3 - 24: Publishing articles in final form. Distributing content on social networks.
Every four weeks: Monitoring and analysis.

Timeline

How we will work together during the next 18-24 weeks

Weeks 1 - 2: Establish keywords,
competitor research, editorial plan.
Start drafting.
Weeks 3 - 24: Publishing articles in
final form. Distributing content on
social networks.
Every four weeks: Monitoring and
analysis.

EARLY STAGE
STARTUP (content
only)

PRIVATE BETA
STARTUP

4 long blog posts/month

(900-1300 w.)
2 short blog posts/month
(400 w.)

650 euros/month for

6 months

PUBLIC STARTUP

LATE STAGE STARTUP

4 long blog posts/month

(900-1300 w.)

6 long blog posts/month

8 long blog posts/month

2 short blog posts/month

(400 w.)

4 hours of content distribution/

week

8 hours of content
distribution/week

2 hours of content
distribution/week

2 hours of on-page optimization

(SEO)/week

2 hours of on-page
optimization (SEO)/week

1 guide/white paper every 14

weeks

1 guide/white paper every

12 weeks

1300 euros/month
for 3 months

1500 euros/month
for 3 months

850 euros/month for

6 months

Validity: This proposal is valid for 4 weeks, starting 10th of July 2014.
For this budget you will have a team of Content Marketers, Project Manager and Designer working on your product.

Portfolio

Thinslices, mobile product

company in Iasi, Romania.
http://www.thinslices.com/
Content marketing includes
creation and distribution of
content for the official
company page.

Result: 70% increase in page views between December 2013 and April 2014

Solnar, IT development company

in Germany.
http://doc24.ch/
Project
Doc24, doctor database in
Switzerland.
Content creation included
bilingual creation of database
content.

Hppy, mobile and desktop

application for measuring
workplace satisfaction.
http://www.gethppy.com/
Content marketing includes
content creation and content
distribution for the desktop
app.

Result: 75% increase in page views between October 2013 and march 2014

Georgiana

Marina

PhD in Political Discourse

Bachelors degree in Communication

MA in European Affairs at Institut Catolique, Paris

Masters Degree in Advertising

Communication Management at
Arteveldehogeschool, Gent

2 years of experience as a copywriter

Cristina

Radu

Avid book review writer (on personal blog)

Computer science and development background

4 years of experience as content marketer

Talented drawer, currently expanding expertise

in graphical and web design

www.beaglecat.com
georgiana@beaglecat.com
+40 751 612 114