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Classmate, brought in earnings of 40 crore in 2005-06. This increased to more than Rs. 650
Crores in 2011-12.[3]
Contents
[hide]
1 Products
o
1.1 Notebooks
1.2 Pens
1.3 Papercraft
1.4 Pencils
2 Initiatives
o
2.3 Discussions
3 References
4 External links
Products[edit]
Classmate manufactures Notes, pens, pencils, mechanical pencils, dairies and geometry boxes.
Notebooks[edit]
Classmate notebook brand has a product range of more than 300 variants, and is custom made
to take care of varying needs in notebooks, long books, practical books, drawing books and
reminder pads segments.[2] ITC focused on the design elements of notebooks: each Classmate
notebook has a theme on the cover and related information inside.[4]
Pens[edit]
ITC Nitish Kumar forayed into the pen industry with the launch of Classmate pens across
markets offering the consumer stylish and attractive designs.[2]
Papercraft[edit]
ITC limited having diary brand Papercraft with different models like yearless diaries.
Pencils[edit]
Classmate HB Jet Black Pencils mark the entry of Classmate into the pencils category.[2]
Mechanical Pencils[edit]
Classmate mechanical pencils are intended for sharp, precise writing and drawing, especially
used for precise drawings in subjects like maths,drawing and engineering.
Maths Instruments[edit]
Classmate Invento and Classmate Victor are part of the range of geometry boxes.[5] Invento is
positioned as a more premium product carrying interesting trivia and other useful information
about the subject, while Victor provides tinted plastic instruments that makes it easier for
beginners.
Initiatives[edit]
Classmate Ideas for India challenge[edit]
Classmate has launched a program called Classmate Ideas for India challenge. The program
would was a part of the company's centenary initiative. [6] The nationwide program would invite
ideas of the youth who have the potential to transform India. Classmate Ideas for India challenge
plans to reach out to 2.5 million students across 30 cities, 500 schools and 200 colleges across
the country.[7] The CII-ITC Centre of Excellence for Sustainable Development, WWF India, the
Tony Blair Faith Foundation, Janaagraha and the Akshaya Patra Foundation among others are
the program partners for the event.[8] The program would encourage the finalists with an
internship with relevant program partners, besides cash prizes and other rewards. Additionally,
the top five winners would be sent to a one week international study tour.[9][10]
Discussions[edit]
ITC Classmate hosted a discussion on the subject titled Principal, Parents and Children: Building
a Relationship of Mutuality.[12] The panelists agreed on the need for greater student involvement,
in the choice of what they are taught, as well as the method of imparting education.
References[edit]
1.
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