Professional Documents
Culture Documents
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
Chapter 2
Foreign Literature
International Co-operative Alliance in 1995. Cooperatives are
guided by principles. These principles are the empowering framework by
which cooperatives move on in their daily activities, without being lost in the
maze of their own operations. These are also the energizing tools upon which
the cooperatives look and grasp the future and assuredly cope up with the
futures concomitant complications. These principles are: (1.) Voluntary and
open membership, (2) Democratic member control, (3) Member economic
participation, (4) Autonomy and independence, (5) Education, training and
information, (6) Cooperation among cooperatives and last, (7) Concern for
community.
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22
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
In Finland, the S Group started to carry out a coherent plan of job well
being activities. The S Group is fully aware of the importance of developing
job wellbeing and the various forms it can take as part of the Groups
management culture and daytoday supervisor work. Training courses are
also designed on this topic.
Central to the SGroup policy are appraisal discussions, an essential
aspect of the management system. Appraisal discussions mutually delineate
responsibilities, expectations and objectives as well as the factors related to
reward. Occupational health, which is primarily arranged through SOKs own
and joint company occupational health units, serves as SOK Corporations
key support function in promoting wellbeing at work. Activities comprise
general practitioner care, with an emphasis on occupational health,
alongside
activities
that
serve
preventive
purpose
and
promote
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23
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
quantity with good value for money. Besides this education to responsible
consumption, other aspects of the project include raising awareness on the
air pollution, the polluting industry and the Co2 emissions coming from cars.
A large range of other projects focus on TV (to make children conscious
of the difference between virtual and real world), waste management,
bubblegum, fast food, water consumption, mobile phones, chocolate and
shoes.
It just makes good sense the companies must be concerned with their
profitability; clearly, without profits, the company would simply cease to exist
and there would be no benefits accruing to anyone. In recent years, however,
there has been an increasing amount of attention paid to the underlying
ethics of how companies, and particularly multinationals, compete in an
increasingly globalized marketplace, and precisely what responsibilities are
associated with doing business abroad. These questions are not new, but
they have assumed increasing importance today. Citing studies by J. Scott
Armstrong, Mayer reports that in the 1970s, there was fairly global and
homogenous response to increasing corporate pressures to make decisions
with their bottom line foremost in mind identified. Armstrong surveyed
approximately 2,000 management students from ten countries to play the
roles of corporate board members of a multinational pharmaceutical
company; the author posed the question of whether the company should
remove a drug that had been found to endanger human life from the market.
As board members, fully 79 percent refused to withdraw the drug and sought
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24
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
legal and political actions to either delay or stop government efforts to ban
the drug (Mayer, 1999).
Likewise, the Bhopal tragedy caused by Dow Chemical and the Exxon
Valdez oil spill are just some of the better-known instances of the disasters
that took place in the late 20th century that clearly demonstrated the power
of the multinationals to cause enormous devastation on the health and
safety of neighboring communities if unconstrained. Not surprisingly, these
events have resulted in a demand for the imposition of corporate
responsibilities (Mehmet & Mendes, 2003). Unfortunately, these authors
point out that, These patterns of immediate denials and downplaying or
withholding of vital information seem a constant theme in these corporate
activities which have devastating impacts on local communities. Such
exercise of power without responsibility is a serious flaw in the workings of
global governance. (Mehmet & Mendes, 2003).
Corporate Social Responsibility (CSR) has permeated management
practice and theory up to a point where CSR can be referred to as the latest
management fad (Guthey, Langer, & Morsing, 2006). However, so far CSR
integration into business processes has been very uneven. Hockerts (2008),
for example, finds that most firms conceptualize CSR primarily as a tool to
reduce risks and operational cost. Only a minority of firms is actually using
CSR as a means to drive innovation. In their study of 150 German and British
pharmaceutical companies Blum-Kusterer and Hussain (2001) similarly find
that regulation and technological progress are the two main drivers for
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25
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
vs.
entrepreneurial
disruptive
process,
innovation;
the
role
of
user-driven
the
innovation,
entrepreneur,
the
institutional
social
innovation,
base
of
the
pyramid
(BOP),
social
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26
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
For Morsing and Schultz (2006), this American CSR approach seems to
appear due to the fact that CSR is commonly regarded in the United States
from a philanthropic perspective as in Europe there is a tradition to
communicate CSR in a more implicit and reactive way.
There is no agreement in the literature concerning a definition of CSR
(Hopkins, 2003) that would comprise all the aspects this term involves. The
World Business Council for Sustainable Development, an organization that
unites some 200 leading companies around the commitment to sustainable
business development, defines companies social responsibility towards the
society in general: CSR is the continuing commitment by business to
behave ethically and to contribute to economic development while improving
the quality of life of the workforce and their families as well as of the local
community and society at large.
Burke and Logsdom brings to discussion, therefore, that some scholars
argue that despite of generating short-term costs, CSR is able to pay off in
the long-term.
demands would benefit from greater social legitimacy with less government
regulation, and that a better society is simply good for long-term profitability.
As a result, a way found by the authors to link CSR to the economic
interests of the firm was the connection of companys corporate social
policies to its strategic model. According to them, a corporate social
responsibility is strategic when it yields substantial business-related benefits
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27
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
responsibilities
constitute
CSR:
economic,
legal,
ethical
and
philanthropic.
The pyramid depicted the economic responsibilities as the foundation
upon which all others (legal, ethical and philanthropic responsibilities) rest.
The author also emphasizes that business should not fulfil these sequentially
but each one should be fulfilled at all times meaning that the socially
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28
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
CSR
policies:
pollution
and
environmental
issues;
supply-chain
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29
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
PAGE
30
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
PAGE
31
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
From the time of Adam Smith, through the age of industrialization, the
Great Depression and the recent half-century globalization and prosperity,
the purpose and role of business has been a focus of debate (Post et al,
2002). Much of the debate has revolved around two hierarchal positions;
namely shareholder theory and stakeholder theory (Rugimbana et al, 2008).
Shareholder theory represents the classical approach to business, according
to this theory a firms responsibility rests solely with its shareholders
(Cochran, 1994). On the other hand stakeholder theory argues that
organizations are not only accountable to its shareholders but should balance
a multiplicity of stakeholders interests (Van Marrewijk, 2003). These two
competing views of the firm contrast each other so sharply that stakeholder
and shareholder theories are often described as polar opposites (Shankman,
2000).
Both theories are explained and arguments in their favor are set out.
The basis of stakeholder theory is then set out before turning attention to the
practical issue of defining individual stakeholders.
Local Literature
The Sony Group recognizes that its businesses have direct and indirect
impact on the communities in which they operate (2007 CSR report). Sony
Philippines celebrates the true spirit and beauty of humanity. It encourages
its employees to recognize community service as a responsibility as well as
privilege to help others most in need. In this recent tragedy, Sony Philippines
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32
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
gives honor to the Filipino, for surviving the typhoons and lending a helping
hand to others, while rebuilding his life with a smile and a indomitable spirit
to
live.
Sony
recognizes
the
importance
of
preserving
the
natural
innovation
in
environmental
technology
coupled
with
Environmental
and
Engineering
Quality
Monitoring;
Environmental
to
environment
and
community
development.
Thus
most
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33
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
of
what
the
company
is
doing."
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34
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
For 2010, PNOC have conducted 13 CSR programs with a total of 6,060
beneficiaries. In addition to Kaagapay Programs, they also implemented a
Relief Goods Operation named PNOC para sa PINOY during the onslaught of
typhoon Juan in Isabela. PNOC EC employees together with the KBP Isabela
Chapter distributed rice and canned goods, and also galvanized iron to 806
households. The success of these programs can be attributed to the valuable
support and active participation of employees and partner organizations
from different sectors which include government agencies, non government
organizations, LGUs, peoples organization and schools, among others.
In 2011, PNOC EC continue to strengthen and enhance its CSR
programs by conducting activities and sustainable projects that will provide
better opportunities and improve the lives of the members of our project
host communities.
BDO established the BDO Foundation Inc. as its corporate social
responsibility (CSR) arm and channel for its internal and external outreach
program. It aims to respond to the needs of the marginalized sector of
society for decent shelter, sustainable livelihood and practical education.
As one of the highlights for the year, it donated land to the City of
Taguig valued at P17 million for site development. Partnering with Gawad
Kalinga Foundation Inc., it aims to build the social infrastructure and
community for the informal settlers in the area.
BDO Foundation also donated P12 million for the construction of a
micro-finance center in Laguna for the CARD MRI (Center for Agriculture and
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35
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
PLDT-Smart
Foundation
(PSF)
is
non-stock,
non-profit
organization that fully serves as the social outreach arm of the country's
oldest and largest telecommunications conglomerate, the Philippine Long
Distance Telephone Company (PLDT). In its pursuit for social, political, and
economic development, it provides helpful communication tools and various
avenues for progress and empowerment through partnerships and tie-ups
with non-government organizations, people's organizations and cooperatives
throughout the Philippines. Headed by PLDT and Smart chairman Manuel V.
Pangilinan,
the
PSF
is
now
mainly
involved
with
corporate
social
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36
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
Foreign Studies
Cooperative Social Responsibility has been adopted by a number of
cooperatives worldwide. In Canada, the Van City Coop and the Metro Credit
Union are adherents to the AA1000 of the Institute of Social and Ethical
Accountability.
Euro Coop, the European association of consumer cooperatives
produced this report to communicate to its members and other stakeholders
some of the best practices in terms of social responsibility. It only takes into
account some of these practices and only in 5 countries (Finland, Italy, Spain,
Sweden and the United Kingdom). The reason for this was the limit of pages
for this report and therefore it must be understood that this is not a
comprehensive work.
The report is divided into two main parts. The first part gives a general
overview of consumer cooperatives, their approach to social responsibility,
the indicators used and some examples. The second part is an annex with
the compilation of best practices in a more detailed way. More information
PAGE
37
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
about these or other activities can be found in the different Reports of the
individual cooperative organizations or by request to the Euro Coop
Secretariat in Brussels.
In Denmark, the FDB uses social reporting to measure the
implementation of its core values and goals and the achievements in its
action plans.
In Spain, the HISPACOOP has developed its own social audit model for
the consumer cooperatives. In Sweden, the KF has developed the
membership report, a tool for managing, evaluating and improving business,
strengthening the business profile, developing membership democracy and
enhancing the effectiveness and resource allocation.
In the UK, the CWS follows the path set by the New Economics
Foundation of London. And in Italy, the ANCC (National Association of
Consumer Cooperatives) and the various associations under it are continuing
to develop the balance sheet model, the social audit model that was
prevalent in the 70s.
According to Burke and Logsdom (2000), there seems to be a
consensus among business CSR supporters and academics that corporate
social responsibility policies not only bring gains to companies but also to the
whole society. However the difficulty relies to find out an empirical indicator
able to make clear that being a socially responsible company is directly
connected to improve its financial performance.
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38
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
PAGE
39
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
training, the Group believes the way to build a successful and cooperative
business is to train and develop the people who work in the business. To
achieve this, it is committed to ensuring, amongst other things, that all
employees receive: induction training; an introduction to the cooperative
values; the knowledge and skills training to meet the requirements of the
job; financial support for developmental training as appropriate; and
entitlement to receive performance reviews.
The Group has achieved Investors in People accreditation. This national
quality award recognizes organizations that aim to improve performance by
developing their employees.
In addition to that, many consumer cooperatives in Europe have
developed special bodies covering social responsibility, like the Ethics
committee of the Spanish Eroski. The Ethics committee is made up of the
DirectorGeneral, the Consumer Director, the Social Responsibility Director,
the Members' Director and the Purchasing Director, which offers efficient
management that provides a response to its stakeholders and covers the
rights of consumers, workers, suppliers and the community at large. Eroski
develops a global management model supported by both horizontal and
vertical management systems, covering Eroskis commitments to economic
efficiency, customer satisfaction, the environment, defence of human rights,
workplace regulations and the fight against corruption.
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40
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
in
social
audit
standards
and
ethical
selfassessment
questionnaires. The founding of Sedex would achieve two goals: to ease the
burden on suppliers who were being audited multiple times and drive
improvements in labor standards at production sites globally.
Another valuable illustration comes from Eroski who is a founding
member of Fundacion Entorno, promoting sustainable business in Spain, and
is also member of the commission that is drawing up the conceptual
framework for social responsibility in Spain, promoted by AECA, the Spanish
Accounting and Business Administration Association.
Besides, its undertakings, set forth in its Code of Conduct, cover the
entire value chain, and involve employees, subcontractors and core
suppliers. They are monitored by means of an annual internal audit, based
on the self assessment tool provided by the Danish Ministry of Social Affairs.
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41
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
PAGE
42
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
On the other hand, Mohr (2001) argues that most of consumers do not
seem to be aware that most companies engage in CSR initiatives. According
to the above mentioned scholar, consumers have difficulty obtaining and
remembering CSR information about the firms they buy from.
Some other theorists, such as Dawkins (2004), claim that an effective
communication of firms CSR programe is a rare achievement. However,
the same scholar concludes that consumers are quite interested in obtaining
more CSR information and thus CSR-related marketing communications may
be an opportunity to shape the company image and brand propositions.
Cultural differences have to be taken into account when referring to
CSR since some researchers such as Maignan & Ralston (2002) have
concluded that stakeholders tend to consider those questions regarding
company efforts to communicate CSR messages differently from country to
country.
According to the above mentioned authors who developed a study
based on the nature of the communication of CSR principles in corporate web
pages in France, the Netherlands, the United Kingdom and the United States,
French and German companies are not so used to conveying CSR in their
websites such as American organizations.
Another interesting finding in the research developed by Maignan &
Ralston which may reinforce the assumption that CSR is apparently sensitive
to cultural variations was the fact that most of the American companies
websites surveyed presented their social responsibility involvement as a part
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43
PWU-CDCEC CALAMBA
PAGE
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
44
that,
some
similarities
were
also
found.
In
terms
of
above
referred
researchers
explain
this
reluctance
in
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
PAGE
45
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
their
economic
achievements
and
emphasize
first
their
responsible
organization
in
the
US
without
any
economic
Chinese consumers, the scholars found that buyers in this country are also
very supportive of CSR. The authors indicate that CSR issues have gained
prominence in emerging economies as well, particularly due to the role of
the mass media in increasing awareness.
Ramasamy and Yeung also revealed that consumers in the continental
China (excluding Hong Kong) also do not consider economic responsibilities
as a social responsibility of business. In this sense, one can affirm that those
results are consistent with the ones found in the Maignan study about
Western markets.
The Chinese survey also showed that consumers have different
expectations and somehow reluctance towards the communication of
philanthropic activities by companies although they recognize this is the
most common form of CSR in China.45 Ramasamy and Yeung conclude their
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46
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
study affirming that other dimensions like ethics need to be given more
urgent attention in China and they suggest companies to highlight their
contribution to their shareholders, employees and other stakeholders by
embedding this ethical approach into the companys mission (2009).
The example above reaffirms what Maignan (2001) has argued: the
different ways consumers understand and perceive companies as socially
responsible organizations in different countries prove that firms may face
difficulties to implement, for instance in a global perspective, homogeneous
CSR communication programs.
Local Studies
The drivers of CSR tend to be weak in developing countries because
serious macroeconomic constraints may divert company attention to issues
of basic viability and securing shareholder returns. As studies on CSR in
developing countries remain scant, the available evidence suggests a
continued overwhelming concern with profitability and lower priority
according to social responsibility in view of more pressing survival issues.
However, it is also held that as the winds of change blow stronger in
the context of developing countries, and as local companies face the harsh
competitive dictates of the global marketplace, the reconciliation of societal
concerns with bottom-line performance becomes even more compelling.
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47
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
in
1834,
Ayala
Corporation
is
one
of
the
oldest
pedestrianization
and
cycling,
energy
efficiency
and
PAGE
48
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
recycling). These changes have helped Nuvali in its commercial success and
in lowering its cost of operations.
The
Lopez
Group
of
Companies
established
the
Lopez
Group
Foundation in 2004 to act as the coordinative hub for the CSR programs of
the Lopez Group of Companies. The Lopez Group I s a diversified
conglomerate involved in several industries including telecommunications,
expressway infrastructure and petroleum pipelines. Each of these firms has
its own CSR program, although there is an ongoing effort to integrate the
different programs of individual firms in the Group. However, the decision to
align CSR efforts with the United Nations Millennium Development Goals is a
step towards Strategic CSR because it links corporate activities to national
and even to global goals.
Since 2008, Phoenix Foundation participates in the governments
Adopt A School Program. From one school, They now have four adopted
schools: Vicente Hizon Elementary School, Asuncion Hizon Elementary
School, and San Roque Central Elementary School in Davao City; and
Talisayan Elementary School in Zamboanga City. Phoenix shoulders the
salary of the pre-school teachers including budget for instructional materials,
so that young students can study for free. From 2008 to March 2011, a total
of 324 Phoenix Scholars already graduated.
Another Study conducted by Intel Philippines. One of the key corporate
values of Intel is to be an asset to our communities worldwide Through
constant and collaborative interactions with its external stakeholders, Intel
PAGE
49
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
environment
stewardship
and
safety,
and
community
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50
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
to
the
International
Co-operative
Alliance
in
1995,
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51
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
responsibilities
constitute
CSR:
economic,
legal,
ethical
and
philanthropic.
The pyramid depicted the economic responsibilities as the foundation
upon which all others (legal, ethical and philanthropic responsibilities) rest.
PAGE
52
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
The author also emphasizes that business should not fulfil these sequentially
but each one should be fulfilled at all times meaning that the socially
engaged organization should strive to make a profit, obey the law, be
ethical and be a good corporate citizen.
According to Sony Group 2007 CSR Report, they recognize that its
businesses have direct and indirect impact on the communities in which they
operate. On the other hand, Philexs Mining Corporation (2007) created an
inter-departmental
coordinating
division
called
the
Environment
and
business,
strengthening
the
business
profile,
developing
PAGE
53
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
environment
stewardship
and
safety,
and
community
PAGE
54
PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/
(02)420-8209
PAGE
55